AVEDA MEN Designing to speak to specific audiences. Not all grooming products are created equally. Different genders have different needs. The market for specially formulated men’s products was on the rise. The opportunity was to launch a new line—specifically for men. As a leader in natural personal care, Aveda’s reputation was second to none, but women drove the vast majority of their sales. Aveda Men was created to speak to environmentally conscious men, interested in being and looking their best.
Primar y Logo Identity
Graphic Elements Brand Language
Hair Care Collection Primary and Secondary Packaging
Point- of-Sale Product Over views Merchandising
Brand Brochure Collateral
Retail Fixtures Branded Environment
Point- of-Sale Display Merchandising
Retail Campaign Materials Merchandising
A roma Collection Primary and Secondary Packaging
R E S U LT S Sales topped $1,000,000 in 6 months. Salon sell-in far exceeded expectations. Most successful international launch and adoption to date.