WEB B RE S TAUR ANTS
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W E B B R E S TA U R A N T S Fine Dining. Tasteful Design. Americans dine out four to five times a week on average. Designing the right ambiance is as important as serving delectable cuisine; Midwesterners prefer a five-star menu without the highfalutin attitude. Rick Webb, a Minneapolis restaurateur, needed design for three unique experiences, each celebrating the local market and location within the city. Each restaurant was to be original, and the challenge was to connect them—without a chain-restaurant feel—so one might say, “If you like this one, you’ll love the others!” From naming —Ciao Bella, Zelo, and Bacio—and logo design to the creation of intricate ironwork, menus, murals commissioned by local artists, and even carpet design, the Duffy/Webb collaboration yielded a revitalization of the Minneapolis dining scene with the tasteful comfort Midwesterners crave.
Primar y Logos Identity
Zelo Stationer y Collateral
Zelo Menu Collateral
Zelo Invites Collateral
Dining Room Environment
Bar Mural Environment
Bar Environment
Dining Room Environment
Bacio Stationer y Collateral
Kitchen Environment
Bar Environment
Carpet Environment
Dining Room Environment
Ciao Bella Menu Collateral
Ciao Bella Stationer y Collateral
Bar Environment
Dining Room Environment
Gate Environment
Exterior Sign Signage
R E S U LT S • Bacio named one of the best new restaurants opened in 2002. • Rick Webb named the 2003 Restaurateur of the year. Mpls/St. Paul Magazine
• Zelo brand awarded “Award of Excellence”. Communication Arts
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www.duffy.com