MOM BRANDS A simplified design for a broader vision. As a family founded, privately held company, Malt-O-Meal was built based on making values connections and building relationships—and a belief that a good breakfast is the foundation of good days. Malt-O-Meal was started in 1919 by a man who wanted a better tasting breakfast. Over time, the enterprise had grown from a single hot cereal recipe to a dozen brands strong. This corporate brand revitalization began with a name change to MOM Brands, embracing what was an acronym and celebrating a sense of culture and personality through identity.
Primar y Logo Identity
Graphic Elements Brand Language
Values Icons Iconography
Package Graphics Packaging System
Website Digital Media
Stationer y Suite Collateral
R E S U LT S “A great redesign and repositioning.� www.underconsideration.com