DUFFY & PARTNERS DESIGN TO ENRICH EVERYDAY LIFE SINCE 1984
You craft the spirit. We craft the art that surrounds. We love a good drink. Whether it’s a pint of our favorite craft brew, a bottle of red, or a snifter of finely aged rum, we savor every sip. But for Duffy & Partners, a good drink goes beyond the familiar clink of glasses. We’re a group of designers committed to creating and delivering the best designs for the world’s most premiere brands.
Within these pages you’ll find our spirited history: design that carved new categories, energized sales, and ushered in new ages of innovation and growth. Above all, these designs tell the stories of their makers—the masters of their craft.
IDENTIT Y
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NAMING
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BRAND L ANGUAGE
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PACK AGING
Inspired by the original Maestro de Ron, Don Facundo Bacardí Massó, his great-greatgrandson, Facundo L. Bacardi, tapped the family vaults, carefully crafting the ultimate expression of rum—a design truly worthy of display.
BAC ARDI T HE FACUNDO RUM COL LEC T I ON
A Legacy of Passion and Craft
Metal stoppers, embossed glass, and expressive secondary packages bring a new level of premium to the rum category.
Each unique bottle form, name, and logo design is inspired by Cuba’s Golden Age of Art Deco.
J I M BE AM T HE SMA LL BATCH COLLECT I ON IDENTIT Y
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BRAND L ANGUAGE
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PACK AGING
A premium appeal for a nearly forgotten spirit is built by design—a design so successful it has sustained two decades. Some would say it sparked the craft movement nearly 25 years ago. IDENTIT Y
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BRAND L ANGUAGE
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PACK AGING
A design evolution brings Mexico’s most prized tequila to a new, prestigious market where it becomes as highly revered.
HE RR ADUR A
Authentically Premium
growth
13% +34%
sales from U.S.
selling super-premium bourbon
The new look confirms the expected superiority of the tequila, showcasing its classic herradura (horseshoe) icon and a tailormade Casa Herradura crest on a unique custom bottle.
Handcrafted History
#1
Our inspiration for naming and bottle forms came from the Beam family, Kentucky lore, landmarks, and recipes.
SUMMI T BRE W I N G CO. A leader in Midwestern craft beer expands its brand, paying tribute to community, celebrating innovation, and announcing new brews. IDENTIT Y
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NAMING
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BRAND L ANGUAGE
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PACK AGING
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MARKETING MATERIALS
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ENVIRONMENT
Crafting the Perfect Story
Summit’s evolved brand design creates a narrative that truly captures the brand’s neighborly story with renewed relevance.
The brand architecture is designed with growth in mind, allowing each new beer to be readily recognized as Summit while proudly expressing its uniquely-crafted taste.
IDENTIT Y | BRAND L ANGUAGE | PACK AGING | MARKETING MATERIALS
HOC HS TADT ER’S SLOW & LO W
A Modern Revival
The bottle is designed with nostalgia for American whiskey drinkers of generations past: textured, storied, and proud.
A pre-prohibition era cocktail, with its recipe’s roots in working-class Pittsburgh, is brought to a new, more sophisticated generation; drinkers are smitten.
The one-of-a-kind design elements are graceful and connected. They pay respect to the family’s cultivators from 4 generations before and are seamlessly applied to brand new crew offerings. IDENTIT Y | BRAND L ANGUAGE | PACK AGING | MARKETING MATERIALS
GR A S S I N I FAMI LY VI NE YARDS
As a family vineyard’s offerings grow, a more meaningful identity is created, and their legacy flourishes.
Tradition Starts in the Garden
BRE W E RY OMMEG AN G
Distinctively Belgian, Authentically American
Rare Vos sales
Numerous Belgian-inspired ales are brewed in an artisan, American town. A distinctive identity system is developed to cohesively present the Belgian recipes with artful, handcrafted design.
+32%
IDENTIT Y | BRAND L ANGUAGE | PACK AGING | MARKETING MATERIALS | ENVIRONMENT
Each individual brew has a common quality but a unique taste, and each silhouette is a witty prelude to its story.
Overall sales
+16%
An unmistakable family resemblance is critical to the brand’s shelf appeal.
The strong brand language surrounds every application, uniting the varied ales and providing Brewery Ommegang with a fluid, expandable platform.
We come from a long line of Irish saloonkeepers. From Ireland to Minnesota, the Duffy clan has been behind the bar for generations. Immigrating to the United States from County Galway, Ireland in 1920, Joseph Duffy Senior opened a pub in Jersey City, NJ. Not long later, he packed up the family and moved to Minneapolis, building a new pub named Duffy’s along with his two sons. By 1964, Joseph Duffy Jr. expanded the family business in Minneapolis by opening up Duff’s downtown.
Joe Duffy Senior behind the bar in Jersey City.
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Today Joseph Duffy III & IV take up the mantle, carrying on the saloonkeeper legacy through branding and design. As you can see, we’ve gotten into the habit of stocking our bar with the best, but a few pieces are still missing. Your bottle has a big job to do. Let us help you make a difference in the marketplace through world-class design.
* * 710 2ND ST S SUITE 602 MINNEAPOLIS MN 55401 | TEL 612 548 2333 | JOSDUFFY@ DUFFY.COM | WWW.DUFFY.COM