T H E FA C U N D O C O L L E C T I O N The design of an heirloom. Bacardi is a family and a company. Perhaps, in name, it’s interchangeable with the word rum. Success courses through the veins of all things Bacardi. Founded over 150 years ago, by Don Facundo Bacardi Massó, was a company with the vision to reinvent rum for the world. Five generations later, the idea was born to pay tribute to the original vision by creating a small collection of finely crafted rums— the likes of which, until then, had only been shared with family and close friends. The design of The Facundo Collection honors Bacardi’s exquisite taste in rum and their history of celebrating the finest art and architecture. Four uniquely designed decanterlike presentations, inspired by Cuba’s golden age of art deco, set a new bar for defining the “the art of rum.”
Collection and Product Identities Brand Architecture
NEO Shipper Secondary Packaging
NEO Primary Packaging
Eximo Shipper Secondary Packaging
Eximo Primary and Secondary Packaging
The Facundo Collection Primary Packaging
Exquisito Shipper Secondary Packaging
Exquisito Primary and Secondary Packaging
ParaĂso Shipper Secondary Packaging
ParaĂso Primary Packaging
Website Digital Media
R E S U LT S “We want to be the best at everything we do. It’s a never-ending process of trying to be the best that you can be.” Facundo L. Bacardi Chairman of Bacardi Ltd