G R A S S I N I FA M I LY V I N E YA R D S Designing a family legacy. As the demand for higher-priced, sophisticated California wines was ascending, Larry Grassini expected—with a meaningful, new design—his vineyard could rise in stride. In the early years, Grassini offered two varietals. With time came the opportunity to expand the portfolio, and although content with its existing logo design, Grassini desired a more artful mark to pay homage to the family heritage. The new brand language was created to reflect the same sense of tradition and handcrafted beauty that inspires the entire vineyard experience. A packaging system was designed to encompass their whole portfolio, including special reserves, table wines, and exclusive crew offerings. Importantly, beyond a logo, the family now has a full array of design elements to use online, in the tasting room, and beyond.
Primar y Logo Identity
Graphic Elements Brand Language
Estate Sauvignon Blanc and Cabernet Sauvignon Premium Wine Packaging
Estate Reser ve Premium Wine Packaging
Estate Magnum Premium Wine Packaging
Family of Wines Packaging
Happy Canyon Sauvignon Blanc and A r ticondo Bordeaux Blend Standard Wine Packaging
Equipo Crew Wine Packaging
Tasting Room Menu Collateral
Apparel & Accessories Promotional Items
R E S U LT S “We couldn’t be more thrilled with the results. The bottles are exactly what we wanted—elegant and classy, while eye-catching and different. They truly are one of a kind.” Katie Grassini General Manager, Grassini Family Vineyards