P O I N T S O F L I G H T F O U N D AT I O N & HANDS ON NETWORK Designs to change the world. In 1989, President George Bush invoked a “thousand points of light� crusade, inviting the nation to take action in service to their fellow citizens. The following year, the Points of Light Foundation was created as an independent, nonpartisan, nonprofit organization, inspired to put people at the center of change for good. HandsOn Network spawned from this effort as an umbrella organization to make it easier for people to volunteer across the nation. As the network grew, there was confusion about its relationship with the foundation. A new identity system was designed to create a common visual language for the two organizations and has become an iconic trademark for the largest volunteer and civic engagement organization in the nation.
Primar y Logo Identity
Stationer y Suite Collateral
Website Digital Media
Brand Book Collateral
Launch A nimation Motion Graphics
Volunteer Apparel Promotional Items
Presidential For um on Ser vice (2009) Promotional Items
R E S U LT S 4.3 million volunteers 32 million service hours 20 countries