THE ISL ANDS OF THE BAHAMAS Much more than meets the eye. Ever yone enjoys a beach vacation. The sun, the sand, and the sea do something to reinvigorate the mind, the soul, and the body. But which beach to pick? One country of 700 islands, the Bahamas offers the choice of 14 major destinations, unlimited activities, and an amazing variety of accommodations. But their story wasn’t being told. More than a logo, the visual identity system launched in 2003 tells the stor y of the islands. It paints a vibrant picture of their beauty. The new face for this island nation has captured the attention of the world for nearly a decade running.
Primar y Logo Identity
Individual Island Identities Brand Architecture
Iconography Brand Language
Brand Book Marketing Communications
Website Digital Media
Shopping Bags Packaging
Branded Water Bottles Promotional Items
Coffee Mugs and Luggage Tags Promotional Items
Freestanding Outdoor Signage Wayfinding System
Subway Banners Out-of-home Marketing (Fallon)
Outdoor Board and Building Wrap Out-of-home Marketing (Fallon)
R E S U LT S +27% international visits. “When we looked at the solution, we said, ‘That’s exactly what should have been done! It was obvious.’ But nobody had done the obvious before.” Vincent Vanderpool-Wallace Bahamas Minister of Tourism