The Islands of The Bahamas

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THE ISL ANDS OF THE BAHAMAS Much more than meets the eye. Ever yone enjoys a beach vacation. The sun, the sand, and the sea do something to reinvigorate the mind, the soul, and the body. But which beach to pick? One country of 700 islands, the Bahamas offers the choice of 14 major destinations, unlimited activities, and an amazing variety of accommodations. But their story wasn’t being told. More than a logo, the visual identity system launched in 2003 tells the stor y of the islands. It paints a vibrant picture of their beauty. The new face for this island nation has captured the attention of the world for nearly a decade running.


Primar y Logo Identity


Individual Island Identities Brand Architecture


Iconography Brand Language


Brand Book Marketing Communications


Website Digital Media



Shopping Bags Packaging


Branded Water Bottles Promotional Items


Coffee Mugs and Luggage Tags Promotional Items


Freestanding Outdoor Signage Wayfinding System


Subway Banners Out-of-home Marketing (Fallon)


Outdoor Board and Building Wrap Out-of-home Marketing (Fallon)


R E S U LT S +27% international visits. “When we looked at the solution, we said, ‘That’s exactly what should have been done! It was obvious.’ But nobody had done the obvious before.” Vincent Vanderpool-Wallace Bahamas Minister of Tourism



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