MALL OF AMERICA Designs of America for the world. For many in the world, shopping has become a cornerstone of entertainment. And it’s no longer unthinkable that a single shopping destination could merge with so many other forms of entertainment, creating a multigenerational haven. Upon its 20th anniversary, the world’s largest retail complex was in search of a new identity— something that would better reflect its position as a curator of popular culture. Beyond advertising sign-offs and shopping bags, the design impacts the architecture, the environment, and the ever-changing and individual experience that defines the Mall of America for each of its annual 40 million visitors.
Primar y Logo Identity
Graphic Elements Brand Language
Southeast Corridor Graphics Interior Branding
Southeast Corridor Graphics Interior Branding
Beverage Cups Promotional Items
Sk y way to Radisson Blu Wayfinding
Staff Uniforms and Yoga Event Poster Apparel and Signage
Shopping Bags Packaging
Exhibit Promotion Special Event Marketing
New Store Promotion Retail Partner Marketing
Website, Mobile, Social Media Digital Media
R E S U LT S Refresh instantly embraced. 40 million visitors annually.