Nice Ride MN

Page 1


NICE RIDE MN Designing for innovation and progress. The 1930s saw the Works Progress Administration commission public roadways, bridges, buildings, and parks. The 1950s continued with Eisenhower’s Interstate Highway System. In 2010, a similar vision for community advancement spurred the creation of Nice Ride MN as a new transportation system that would impact both environmental and health & lifestyle concerns. Named to reflect the vernacular of biking culture and the unique “Minnesota nice” personality, this bike-share system was designed as an innovator in modern urban transportation. Success has been delivered; tremendous system grow th has been realized, yielding outstanding recognition by many measures.


Primar y Logo Identity


“Green Bikes” System Branding


Bike Stations System Branding



2012 St . Paul Expansion Guerilla Marketing (Persuasion Arts & Sciences)


Custom Jerseys Branded Apparel


2010 Limited Edition Poster Event Marketing


Local Street A r t Campaign Advertising (Mono)


R E S U LT S Rides up 300% in 3 years. Minneapolis voted #1 bike city by Bicycle Magazine, 2011.



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.