NICE RIDE MN Designing for innovation and progress. The 1930s saw the Works Progress Administration commission public roadways, bridges, buildings, and parks. The 1950s continued with Eisenhower’s Interstate Highway System. In 2010, a similar vision for community advancement spurred the creation of Nice Ride MN as a new transportation system that would impact both environmental and health & lifestyle concerns. Named to reflect the vernacular of biking culture and the unique “Minnesota nice” personality, this bike-share system was designed as an innovator in modern urban transportation. Success has been delivered; tremendous system grow th has been realized, yielding outstanding recognition by many measures.
Primar y Logo Identity
“Green Bikes” System Branding
Bike Stations System Branding
2012 St . Paul Expansion Guerilla Marketing (Persuasion Arts & Sciences)
Custom Jerseys Branded Apparel
2010 Limited Edition Poster Event Marketing
Local Street A r t Campaign Advertising (Mono)
R E S U LT S Rides up 300% in 3 years. Minneapolis voted #1 bike city by Bicycle Magazine, 2011.