SHOCK DOCTOR Design at the core of everything. A small, entrepreneurial mouth guard company, Shock Doctor was first a client in 1995. Over time—with innovation and a belief in the power of design to expand their footprint in the world of sport safety—they created close to 200 products for athletes in many competitive arenas. Shock Doctor was in need of a branding program that would project a vision: comfort and protection are critical to performance. They wanted to communicate a smart, product value proposition, and they wanted to educate stores and shoppers alike about the state-of-the-art technology at the core of their product design. The new identity system works far beyond marketing communications, influencing merchandise and merchandising alike.
Primar y Logo Identity
Graphic Elements Brand Language
Iconography Brand Language
Mouthguard Packaging Brand Architecture
Goalie Glove Branded Product
Shin Guards Packaging
Labels and Hang Tags Product Labeling
Point- of-Sale Display Merchandising
Website Digital Media
Electronics and Accessories Packaging
Apparel Promotional Items
Motorspor ts Branded Sponsorships
Brand Book Marketing Communications
R E S U LT S World’s #1 mouth guard. Overall sales +30%