Shock Doctor

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SHOCK DOCTOR Design at the core of everything. A small, entrepreneurial mouth guard company, Shock Doctor was first a client in 1995. Over time—with innovation and a belief in the power of design to expand their footprint in the world of sport safety—they created close to 200 products for athletes in many competitive arenas. Shock Doctor was in need of a branding program that would project a vision: comfort and protection are critical to performance. They wanted to communicate a smart, product value proposition, and they wanted to educate stores and shoppers alike about the state-of-the-art technology at the core of their product design. The new identity system works far beyond marketing communications, influencing merchandise and merchandising alike.


Primar y Logo Identity


Graphic Elements Brand Language


Iconography Brand Language



Mouthguard Packaging Brand Architecture


Goalie Glove Branded Product


Shin Guards Packaging



Labels and Hang Tags Product Labeling


Point- of-Sale Display Merchandising


Website Digital Media



Electronics and Accessories Packaging


Apparel Promotional Items


Motorspor ts Branded Sponsorships


Brand Book Marketing Communications


R E S U LT S World’s #1 mouth guard. Overall sales +30%



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