S U B -Z E R O G R O U P A corporate badge of quality. An expression of the best. Sub-Zero Group offers some of the world’s finest kitchen appliances. Their namesake refrigerators and Wolf ovens, ranges, and cooktops suggest a love for cooking, food, and superior design. Duffy had created a bold new identity when the group acquired Wolf in 2001, then several years later, forces were rejoined to update Sub-Zero. These products live together in the kitchen—it was essential that their branding feel connected. Further, the company that stood behind their creation was ready for a new family crest. The use of visual metaphor lies at the center of the new business-to-business and business-toconsumer brand architecture, with a powerful identity system that positions the company as the master of flame and cooling.
Corporate and Product Logos Identities
Showroom Signage Exterior Branding
Showroom Signage Exterior Branding
Consumer Catalog Marketing Communications
Product Badging Branded Merchandise
Website Digital Media
Sub -Zero Adver tisement Print Marketing
IMPAC T “It was time that our 20-year old identity aligned with our product offering. Duffy understood exactly how to help us evolve.� Michele Bedard Vice President Marketing