Dulux Residential Capability Document

Residential

Backing the Experts®

Our History

At Dulux, we create market-leading products that protect, maintain and enhance the spaces and places in which we live, work and play. We support consumer, specifier, builder, developer and applicator customers in bringing their visions to life. From inspired colour schemes and textures that transform homes and commercial spaces to industrial coatings that protect landmark infrastructure, we’ve helped millions to imagine a better place.

With more than 100 years of experience and an unrelenting focus on quality and innovation, you can rely on us for premium products, industry-leading service and trusted end-to-end advice.

Creation of BALM Paints in Sydney, Australia BALM commences manufacturing in New Zealand

Change of BALM Paints name to Dulux Australia

DuluxGroup 100th Anniversary

Dulux establishes in Papua New Guinea

Acquisition of 100% ownership of Dulux Australia Ltd. by ICI Australia

Establishment of Orica Consumer Products following divestment by ICI

DuluxGroup joins NPHD ICI establishes an interest in BALM Paints

Backing the Experts® Build a better finish with Dulux

Dulux partners with volume home builders to deliver firstclass outcomes for every new home build.

We understand that in the new volume home builder market margins are often tight, timelines are short and clients have increasingly high expectations.

Our dedicated Residential team will work with you to customise a coatings solution to meet your business requirements and deliver exceptional results for your clients.

We offer complete solutions that meet your business requirements, backed by technical experts that offer product support, technical assistance and tailored problem solving.

Our respected range of premium products and system solutions meet the needs of builders, applicators and consumers. We can tailor a solution to improve margins whilst providing your customers with a premium finish that guarantees satisfaction when they move in.

Dulux has continually demonstrated an ongoing commitment to product and service innovation that delivers improved efficiencies, sustainability and consumer outcomes.

Expertise Quality Innovation Reliability

Our core range of products and coatings are manufactured in Australia, and distributed through the Dulux trade network of 249 outlets—the nation’s largest trade paint network covering both metro and regional areas—you can be assured of product availability and supply.

We’ve got you covered. Our brands have been trusted for generations

Dulux

Our Brands & Products

Decorative Paint

Our multi-brand decorative paint range allows us to tailor a coatings solution that adds value to your customers whilst strengthening your margins.

Dulux’s market-leading interior and exterior portfolio of products of Wash&Wear®, envirO₂® and Weathershield® provides your clients with a premium finish that extends the new home feeling and supports builders to offer clients upgrade options.

Dulux Professional®, a purposeful range of paints with application properties, includes the Dulux Professional® Fast Finish™ paint range, a premium range of spray applied paints that improves productivity and reduces cost.

Additionally, Berger is a fit for purpose range of high-quality interior and exterior paints that offers a competitive system solution.

High Build Performance Coatings & Substrate Solutions

Dulux Acratex is the next generation of acrylic render that lasts longer and maintains the look of the home.

Dulux Acratex’s high-build facade system of a render coat, texture coat followed by protective barrier topcoats is easy to maintain and prevents peeling, bridges cracks and discoloration. That means every new home will look as fresh and beautiful as the day it was painted.

Exsulite® is the Lightweight Cladding System you’ll love. Exsulite® bridges the gap between substrate and finishing systems offering a fully integrated cladding solution suitable for 1-2 storey residential construction projects, and it delivers a Total Facade System from Cladding & Components right through to the integrated weather proofing coating for total piece of mind.

Timber & Woodcare Finishes

Intergrain and Cabot’s timber finishes are Australia’s high performance woodcare products.

Our range of premium stains, varnishes, clear finishes, oils, paints and polishes are easy to apply and deliver a consistent, professional finish that preserves, protects and enhances timber’s natural beauty.

Decorative Concrete Coatings

Dulux Avista offers professional decorative concrete solutions for indoor and outdoor applications, adding colour, texture and patterns to driveways and concrete spaces.

Ideal for residential homes, the Dulux Avista range has been designed to deliver style and good looks while protecting and enhancing external and internal concrete surfaces. The product range includes applications for driveways, garage floors, internal flooring as well as concrete spaces inside and outside.

Mineral Paint and Wallpapers

Porter’s Paint finishes combine latest technology with traditional methods and the finest raw materials to provide a superior finish.

Porter’s Mineral Paint is a premium silicate paint providing unparalleled colour fastness that is breathable, durable and beautiful. For a translucent finish that maintains the characteristic of the substrate and delivers smooth colour, Porter’s Silicate Stain is the ideal solution.

From unique in-house designs, to the world’s leading luxury brands, find the perfect wallpaper at Porter’s.

Specialty and Bespoke Finishes

Add depth and style with our specialty and bespoke finishes.

Dulux Creativo™ Microcement offers a high end feel with a seamless look on both horizontal and vertical surfaces.

Dulux Venetian® Plaster Collection captures the timeless appeal of authentic polished lime plaster, blending traditional craftsmanship with contemporary style to deliver truly unique finishes.

Dulux Colour

At Dulux we have been crafting some of Australia’s most iconic paint colours for over a century. Only Dulux pigments mixed into Dulux Wash&Wear® and Dulux Weathershield® are designed to deliver a Dulux Authentic Colour® every time.

We have curated a range of popular colours for residential builders to reduce complexity and help homeowners easily select the right colours.

All colours in this collection are available as 120mm x 80mm colour chips exclusive to residential builder walls.

Supporting You Across Australia

13 A dedicated team of Residential BDMs that specifically support new residential volume home builders

570+

Australia's largest trade paint store network of over

Dulux Trade Representatives of

Dulux store staff of employees nationally supporting painters & renderers

140+

90+

Chemists & Technologists

249 at our Research and Development Laboratories in Victoria and South Australia to drive product innovation & continuous improvement

100+ Marketers

stores nationally driving our decorative paints and coatings marketing strategies as well as new product innovation to both the retail and trade segments

A Business Partnership with Dulux

We are committed to helping builders and have a dedicated team of Residential Business Development Managers who will support you at every stage. Working with the Dulux Construction Solutions Marketing team, we’ll help manage the transition and provide ongoing support for your Sales & Selections team, Supervisors and Contractors.

Selection Studio

• Colour wall design & colours

• Colour training for interior designers

• Colour forecast briefing

• Product training (upgrade)

• Colour collateral

• Sales tools

• Residential eLearning portal

Sales & Marketing

• Specification training

• Marketing support

• Social content

• Launch activation

• Display product support

• Joint marketing plan

Contractors

• Contractor engagement with stores & field reps

• Spray training “Spray Days”

• Project contract pricing

• Residential eLearning portal

• Accredited online CPD courses

Construction & Warranties

• Provision of contactor list

• Specification & scope of works training

• Induction on ETS reduction program

• QA App onboarding

• Residential eLearning portal

• Accredited online CPD courses

Operations

• Aligning PO to specification

• Pricing files to procurement

• Colour matching (optional)

ETS Reduction Support

We understand that Extra to Specifications (ETS) can potentially increase the overall cost of the new home build. We provide operational process, training, tools and support to your Supervisors and Contractors during the construction process to minimise the potential need for the ETS.

Supervisor Support

With our Quality Assurance tools and Procurement Compliance reports we save time for Supervisors, helping them easily track and manage new home builds and ensure the system of products is applied as per the specification.

Contractor Support

We work closely with your Contractors providing onsite support through our dedicated field force reps and our extensive trade outlet network. Online training, detailed project specifications and Scope of Works documents are provided to Contractors to help improve consistency and the quality of workmanship and ultimately increase customer satisfaction.

Dedicated BDMs

Sales & Marketing Support

We support your Sales and Selection team with marketing support and training programs to increase engagement and streamline colour selection with your clients:

Showroom Support

• Colour Walls

• Colour Tools

• Colour Cards

• Product Brochures

Sale & Selection Team Support

• Colour Training

• Colour Masterclass Webinars

• Dulux Colour Forecast Presentations

• Product Training & Webinars

• Residential Newsletter

• PLUS much more..

Start building with Dulux and leverage our brand and marketing investment to help convert your sales.

Digital Resources

Dulux offers a range of digital resources for new residential builders to help support your Sales & Marketing team, Supervisors and Contractors to improve efficiencies and provide value to your customers.

QA App

The Dulux QA app is a simple and easy to use program that conveniently facilitates Contractor onboarding, site audits and records construction jobs to support warranties.

Residential eLearning Portal

Specifically designed with residential builders in mind, we’ve carefully curated training courses for the Selection & Sales Team, Construction Team, Renderer and Painter. The training courses include topics on colour, products and application advice.

Colour & Product Samples

Access to colour and product samples from Dulux Decorative Paint, Dulux Acratex, Porter’s Paints and Intergrain timber finishes.

Dulux BIM Solutions

Dulux BIM Solutions provides easy to use BIM content and Add-Ins so you can add Dulux colours and product ranges to Autodesk® Revit® and GRAPHISOFT® Archicad® models quickly and simply.

www.dulux.com.au/BIM

DuSpec+

Access up-to-date technical product information and system specifications across our marketleading brands all in one convenient place.

www.duspecplus.com.au

Handover Support

Dulux provides customer value at every stage of the journey, even after construction is completed.

Every new home build customer is provided with a Dulux touch-up kit and care guide so they can maintain their home for years to come.

Innovation & Technology

With our Research and Development Laboratory located in Clayton, Victoria we can support our products in the field with our own quality-controlled preparation systems that help to ensure products remain of the highest standards. Our state-of-the-art Research and Development facilities are Certified to ISO 9001:2015 for Dulux Decorative Paints and Dulux Protective Coatings New Product Development.

Our chemists, technologists and product development specialists ensure we continue to be first-to-market with products and ranges that anticipate and respond to emerging construction, building and maintenance requirements, as well as lifestyle trends and consumer needs.

We’re backing our chemists by equipping them with the latest tools and technology. Our local state-of-the-art automated laboratory, equipped with cutting-edge robotics, has been specifically designed for developing and testing the next generation of paints. By harnessing the precision and efficiency of robotics, we can rapidly make and test vast arrays of paint formulations. The result is high quality data that helps us accelerate innovation by gaining valuable insights faster, ensuring that our products are fine-tuned to deliver on durability, application, and environmental sustainability.

Quality and innovation are fundamental to our business. Our world-class manufacturing plant in Merrifield Victoria is the largest coatings factory in Australia and New Zealand.

Our Commitment to Sustainability

The sustainable management of our financial, environmental and social impacts is fundamental to the success and well-being of both our business and our stakeholders. We have a long history of continuous improvement in sustainability impacts, from championing industry leading safety performance and eliminating hazardous substances from our finished products, to driving significant reductions in landfill waste and contributing to our local communities, we’re focused on making a positive contribution and reducing our environmental impact.

Project Earth

Project Earth™ is a new Dulux sustainability initiative that will divert tonnes of single use waste plastic from landfill.

Used 15 Litre Dulux plastic pails and tear strips are recycled from commercial projects, multi dwelling and detached homes and are manufactured into 100% recycled Australian-made plastic roller trays, paint stirrers and buckets that are then sold through our trade channels.

Project Earth™ aims to divert over 5 million used Dulux plastic paint pails from landfill to recycling by 2030.

Product Stewardship Award

Dulux won the ‘Best Stewardship Outcome – Individual Business (large) category’ in 2022 for Project Earth, judged by an expert panel with expertise across product stewardship, circular economy and business sustainability as selected by the Product Stewardship Centre of Excellence.

With this initiative, Dulux had proven thought leadership by closing the loop and encouraging the return of used 15L paint pails which were subsequently recycled into durable new paint pots and roller trays to sell back through our trade channels. Not only has this initiative already contributed to 10,000 empty pails being diverted from landfill and reduced waste costs to business, but has also contributed to new jobs and manufacturing in the Australian market.

We are proud to continue to lead innovative thinking and drive a pathway for sustainable solutions.

We aspire to deliver on our safety and sustainability vision of ‘A Future Without Harm’.

Industry Partnerships & Associations

Dulux is committed to the design and built environment and is a proud partner with key peak industry bodies and associations. Our support of the building sector is a key priority to ensure continued engagement and to develop and foster strong relationships and partnerships.

For more information contact your local Dulux Residential Business Manager or visit dulux.com.au

The following are registered trade marks of DuluxGroup: Dulux, Acratex, Venetian, Avista, Berger, Cabot’s, Exsulite, Intergrain, Professional, envirO2, Wash&Wear, Weathershield, Backing the Experts, the Porter’s Original Paints (device). Fast Finish, Project Earth is a trade mark of DuluxGroup.

CREATIVO is a registered trade mark of COLORIFICO MP S.r.l Revit® and Autodesk® are registered trademarks of Autodesk, Inc., and its subsidiaries and/or affiliates in the USA and/ or other countries. Archicad® and Graphisoft® are registered trademarks of GRAPHISOFT SE.

All rights reserved worldwide.