B&D Communications Playbook

Page 1

1


2


3


GARAGE DOORS & OPENING SYSTEMS

4


5


6


7


8


9


10


11


12


13


14


15


16


typeface typeface This is our primary typeface This is our primary typeface and is used and is used all collateral, our printed collateral, throughout throughout all our printed from headings through to body copy. from headings through to body copy.

ITCGOTHIC AVANT GARDE GOTHIC ITC AVANT GARDE

avant garde garde avant garde avant avant garde book book demi demi AVANT GARDE DEMI AVANT GARDE DEMI

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Headings abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (lowercase) `1234567890-=[]\;’,./~!@#$%^&*()_+{}|:”<>? `1234567890-=[]\;’,./~!@#$%^&*()_+{}|:”<>?

AVANT GARDE BOOK AVANT GARDE BOOK Headings (lowercase)

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Sub-Heads & Sub-Head abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Body Copy Body Cop `1234567890-=[]\;’,./~!@#$%^&*()_+{}|:”<>? `1234567890-=[]\;’,./~!@#$%^&*()_+{}|:”<>?

B&D STYLE GUIDE B&D STYLE GUIDE JANUARY 2016 JANUARY 2016

04

17


18


19


20


21


22


23


24


25


Can you show me? 26


27


28


29


30


31


32


33


Good

34


35


36


brand guardian

B&D STYLE GUIDE JANUARY 2016

37


38


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.