Training Booklet
2 | British Paints Training Booklet
Contents
1 3 5 7
Clean & Protect
Clean & Protect Interior for walls is guaranteed to protect from mould.
Prep 4in1 - Water Based
Prep 4in1 is the one prep product required for any problem & project inside & out. Making it ideal for covering oil-based stains and food and beverage stains.
Prep 4in1 - Oil Based
Prep 4in1 is the one prep product required for any problem & project inside & out. Making it ideal for covering waterbased stains.
Ceiling
British Paints Ceiling creates a bright white finish that’s guaranteed to protect from mould.
9 11 13
Enamels
H2O Enamel is a durable finish formulated to stay white on the inside and outside of doors, windows & trim. Oil Enamel is formulated to withstand wear & tear of doors, windows & trim.
4 Seasons
4 Seasons is guaranteed to resist mould and protect your home for 25 years.
Paint & Prime
Paint & Prime is an All-in-One solution that makes painting easier - saving time, money & effort.
Clean & Protect Interior
Available in Low Sheen, Semi Gloss & Gloss
Clean & Protect Interior for walls is guaranteed to protect from mould.
Key Selling Messages clean time after time 1 Wipes 4 times more scrubbable than competitor Mould Guarantee 2 3 year & more superior protection
1 | British Paints Training Booklet
Additional benefits
Easy to apply
Smooth flow for an even finish
No undercoat required on previously painted surfaces
Low odour & VOC
R&D Proof Test
Mould Panels Comparison
Wipes Clean & Mould Resistance Video British Paints Training Booklet | 2
Prep 4in1
Water based
Interior/Exterior
Prep 4in1 is the one prep product required for any problem & project inside & out. Making it ideal for covering oil-based stains and food and beverage stains.
Key Selling Messages Adhesion 1 Excellent Adheres to the wall better, less likely to
have an issue if prep is not complete properly
2 Flash Rust Resistant 3 Additive to prevent rust over small metal Stain & Tannin Blocker Covers stains
surfaces such as nail or bolt heads*
*Over large metal surfaces, All Metal Primer is recommended 3 | British Paints Training Booklet
R&D Proof Test
Adhesion Test - Aged Enamel
British Prep 4in1
Competitor
R&D Proof Test
Adhesion Test - Hume Door
Additional benefits
all in 1
British Prep 4in1
Competitor
British Paints Prep 4in1 adheres better to numerous substrates tested (aged enamel, hume door, mild steel, zincalume, aluminium, galvanised steel).
Ideal for oil based stains
Excellent hiding power
Primes, seals, undercoats & blocks all in one product
Low odour
Use under a water or oil based topcoat
Water wash up
No sanding required
Fast drying British Paints Training Booklet | 4
Prep 4in1
Oil based Multi-Surface Prep 4in1 is the one prep product required for any problem & project inside & out. Making it ideal for covering water-based stains.
Key Selling Messages
1
Excellent Adhesion Adheres to the wall better, less likely to have an issue if prep is not complete properly
2
Superior Tanin Blocking Covers stains
5 | British Paints Training Booklet
Additional benefits Ideal for water based stains
all in 1
Primes, seals, undercoats & blocks all in one product Use under a water or oil based topcoat Multi-purpose prep coat
Great hiding power
No sanding on most surfaces
British Paints Training Booklet | 6
CEILING Interior British Paints Ceiling creates a bright white finish that’s guaranteed to protect from mould.
Key Selling Messages
1 Bright White Finish Mould Guarantee 2 5 year guarantee & more superior protection Excellent Opacity 3 Achieve better coverage across the ceiling 7 | British Paints Training Booklet
Additional benefits
Easy to apply with low roller splatter
Hides surface imperfections
Low odour & VOC
R&D Proof Tests
Mould Panels Comparison Test - Day 28
British Paints
Competitor
No mould
Severe mould growth in less than a month British Paints Training Booklet | 8
Enamels
H2O and Oil
Key Selling Messages Yellowing Technology 1 Non Stays white Resilient smooth finish 2 Smooth finish with less brush marks 9 | British Paints Training Booklet
H2O Enamel is a durable finish formulated to stay white on the inside and outside of doors, windows& trim. Oil Enamel is formulated to withstand wear & tear of doors, windows & trim.
Key Selling Messages
1 Ultra smooth finish 2 Resilient & hard wearing
Additional benefits H2O Enamel
Easy water wash up
R&D Proof Tests
H2O Enamel, Flow Test
Flow is measured as per example below – left lines are a thicker film build vs. right lines. For British Paints they flow together (therefore better flow), but not for our competitor. The benefit is fewer brush marks, because the paint is able to reflow better after brushing.
Low odour
Fast drying
Additional benefits Oil Enamel
British Paints H2O Enamel
Gloss Designed for both interior & exterior applications Semi Gloss Designed for interior applications
Traditional gloss finish Competitor British Paints Training Booklet | 10
4 seasons Exterior
Available in Low Sheen, Matt, Semi Gloss & Gloss
4 Seasons is guaranteed to resist mould and protect your home for 25 years.
Key Selling Messages
1 2 UV protection Full sheen range to match 3 all Colorbond® colours Ultra Protect™ helps resist 4 against mould, fungus and algae
25 year guarantee against peeling, flaking and blistering
11 | British Paints Training Booklet
Additional benefits
DIY Self priming on most surfaces
High performance colour durability
Initial rain barrier
R&D Proof Test
Mould Panels Comparison Below are two photos (classic cream paint & untinted). The upper panel is 4 Seasons, and the lower is a competitor. The paints were brushed naturally, not quantitatively, two coats only. Classic Cream
Untinted
4 Seasons
4 Seasons
Competitor
Competitor British Paints Training Booklet | 12
PAINT & PRIME
Paint & Prime is an All-in-One solution that makes painting easier - saving time, money & effort.
Key Selling Messages & Ceiling 1 Interior 5 year guarantee against mould. Ultra Protect™ helps protect against mould and mildew
2
Doors Windows & Trim Suitable over water or oil based topcoats. No methylated spirits test required
3
Exterior More bases to match popular Colorbond® colours
see next page for all skus
Available in all ranges
13 | British Paints Training Booklet
Making project based selling easy!
Additional benefits all in 1
Undercoat & topcoat in one
Quick & easy to apply
Gets the job done faster Easy to clean British Paints Training Booklet | 14
PAINT & PRIME
Bare Plasterboard
Before
After 2 coats of Paint& Prime Interior
Dark Painted Walls
Before
After 2 coats of Paint& Prime Interior
Previously Painted
Interior • No undercoat required on most surfaces • Two coats over bare plasterboard, joins & dark colours
Ceiling • No undercoat required • One coat over previously painted similar colour surfaces • Two coats over bare plasterboard, joins & dark colours
Before
Plaster Repair & Joins
Before 15 | British Paints Training Booklet
After 2 coats of Paint& Prime Interior
After 2 coats of Paint& Prime Interior
Bare Timber
Before
Exterior
After 2 coats of Paint& Prime Exterior
Bare Fibre Cement
Brick
Before
Before
Weatherboard - Previously painted
After 2 coats of Paint& Prime Exterior
After 2 coats of Paint& Prime Exterior
Render
• No undercoat required • One coat over previously painted, similar colour Before
After 2 coats of Paint& Prime Exterior
Bare Timber
Doors, Windows & Trim
Before
Before
After 2 coats of Paint& Prime Exterior
Previously Painted
After 2 coats of Paint& Prime Doors, Windows & Trim
Before
After 2 coats of Paint& Prime Doors, Windows & Trim
• No undercoat or primer required on most previously painted surfaces British Paints Training Booklet | 16
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