FINAL

MOBILE APPLICATION : APACHE RECON

TEAM THUNDER CHICKENS: VINH, DAVID, DENISE, EMILY , CHARLES

Augmented reality, blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.

Fiducial marker

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¬¬Current Games that use Augmented Reality AR Defender (Tower Defense)

How Our Game Will Be Different from Current AR Games • Third-person Arcade Flight Shooter • More active than current AR video games • Enemy units attack on ground and in air • Free-to-Play business model • Involves procedurally generated content through generative systems

Generative Systems in Video Games • Procedural Generation: Programmatic generation of game content using random processes through sets of programmed algorithms that construct game assets from a toolkit of pieces • Pros o Varies gameplay o Increases storage media space o Creates ease for art and design departments later on in development • Cons o Difficult to implement o Excessive amount of work for art and design departments up front

How Our Game Will Use Generative Systems • Random enemy spawns • Random number of enemies per wave • Procedurally generated stages o Infinite gameplay • Procedurally generated boss fights o Attack patterns o Weapon types o Appearance

NEW GAME CONTINUE OPTION

Apache Recon

LEVEL 10 SCORE 4541093

RESUME SAVE OPTION QUIT

Marketing Plan “Future of Gaming” • • • •

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Augmented Reality Old meets New Continuous Game Random “Boss” holding the interest Fun for the whole family/Easy to learn and play

Demographic  Male  Young Adult  Middle Income  No College  Mainly Caucasian

Target Market  Gender Friendly  Young Adult  “Gamers”  Enjoys Action-Military-Defense-Interactive-

Challenging

Apache Recon  Free Download  Buy weapons

 Buy helicopters  Buy “skins”  (customize your artillery and aircraft)  Arcade games-game consoles-computer games-

mobile games-reality mobile

Bibliography 

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"As I Was Saying..." : For Gamers, Intense Competition May Fuel Aggression. N.p., n.d. Web. 13 June 2012. <http://www.as-i-was-saying.com/2011/11/for-gamers-intense-competition-may-fuel.html>.

"Bioware.com Traffic and Demographic Statistics by Quantcast." Bioware.com Traffic and Demographic Statistics by Quantcast. N.p., n.d. Web. 07 June 2012. <http://www.quantcast.com/bioware.com>.

"Bright Futura." Games -. N.p., n.d. Web. 13 June 2012. <http://www.brightfutura.com/games/>.

"Figuring Out The Future of Mass Effect †“BioWare |." Figuring Out The Future of Mass Effect †“BioWare |.

N.p., n.d. Web. 13 June 2012. <http://www.gamercenteronline.net/2011/06/27/figuring-out-the-future-ofmass-effect-bioware/>.

Http://callofduty.wikia.com/wiki/File:Weapons_of_CoD_MW.jpg. N.p., n.d. Web. @kmakice, Follow. "Girls Benefit from Video Game Co-Play." Wired.com. Conde Nast Digital, 01 Feb. 2011.

Web. 13 June 2012. <http://www.wired.com/geekdad/2011/02/girls-benefit-from-video-game-co-play/>.

"The Multi-Purpose US Army Black Hawk Helicopter - US Army Jobs and Careers on Usarmy.com." The Multi-Purpose US Army Black Hawk Helicopter - US Army Jobs and Careers on Usarmy.com. N.p., n.d.

Web. 13 June 2012. <http://www.usarmy.com/1389/the-multi-purpose-us-army-black-hawk-helicopter/>.

"SkullSkins A Skin On Fire Yellow/Orange Motorcycle Helmet Street Skin." Amazon.com: : Automotive. N.p., n.d. Web. 13 June 2012. <http://www.amazon.com/SkullSkins-Yellow-Orange-MotorcycleHelmet/dp/B0054DCG9G>.

"Smosh Funny Videos, Funny Pictures, Images, Comedy Online." Smosh. N.p., n.d. Web. 13 June 2012. <http://www.smosh.com/smosh-pit/articles/video-games-are-good-for-girls?page=1>.

"Video Game Publishers Target Core Market of Young Men." Video Game Publishers Target Core Market of Young Men. N.p., n.d. Web. 07 June 2012. <http://www.vancouversun.com/story_print.html?id=4912611>.

BUDGET ALLOCATION Initial design

$10,000

Salary expense

$12,000

Mountain Dew

$352

Rent expense

$3,000

Advertising expense

$3,550

Utilities expense

$1,098

REVENUE SOURCES

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Players purchasing upgrades

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Embedded advertisements

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Venture capital/investors

Why you should invest in our product: • Guaranteed return on investment • Minimal risk/initial investment • Rapidly expanding sector • Infinte room from growth/expansion • Multiple “outs” • Other gaming systems are obsolete • Frickin sweet game

Bibliography

"Augmented Reality vs Virtual Reality." Www.Quora.com. N.p., 09 July 2009. Web. 12 June 2012.

"Augmented Reality." Wikipedia. Wikimedia Foundation, 14 June 2012. Web. 14 June 2012. <http://en.wikipedia.org/wiki/Augmented_reality>.

"Augmented Reality." Wikipedia. Wikimedia Foundation, 14 June 2012. Web. 14 June 2012. <http://en.wikipedia.org/wiki/Augmented_reality>. http://bytten.net/devlog/wp-content/uploads/2012/01/ss13.png

http://hothardware.com/newsimages/Item15041/StarWarsARGame.jpg http://www.technotricks.in/wp-content/uploads/2011/07/hgImage.jpg http://applesencia.com/files/2012/03/ar-defender-captura.jpeg

http://images3.wikia.nocookie.net/__cb20091118161802/borderlands/images/thu mb/5/52/Rocket-Grenade_Launcher.jpg/600px-Rocket-Grenade_Launcher.jpg

 "As I Was Saying..." : For Gamers, Intense Competition May Fuel Aggression.

N.p., n.d. Web. 13 June 2012. <http://www.as-i-was-saying.com/2011/11/for-gamersintense-competition-may-fuel.html>.  "Bioware.com Traffic and Demographic Statistics by Quantcast." Bioware.com

Traffic and Demographic Statistics by Quantcast. N.p., n.d. Web. 07 June 2012. <http://www.quantcast.com/bioware.com>. "Bright Futura." Games -. N.p., n.d. Web. 13 June 2012.

<http://www.brightfutura.com/games/>.  "Figuring Out The Future of Mass Effect – BioWare |." Figuring Out The Future

of Mass Effect – BioWare |. N.p., n.d. Web. 13 June 2012. <http://www.gamercenteronline.net/2011/06/27/figuring-out-the-future-of-masseffect-bioware/>. Http://callofduty.wikia.com/wiki/File:Weapons_of_CoD_MW.jpg. N.p., n.d. Web. @kmakice, Follow. "Girls Benefit from Video Game Co-Play." Wired.com. Conde

Nast Digital, 01 Feb. 2011. Web. 13 June 2012. <http://www.wired.com/geekdad/2011/02/girls-benefit-from-video-game-co-play/>. "The Multi-Purpose US Army Black Hawk Helicopter - US Army Jobs and Careers

on Usarmy.com." The Multi-Purpose US Army Black Hawk Helicopter - US Army Jobs and Careers on Usarmy.com. N.p., n.d. Web. 13 June 2012. <http://www.usarmy.com/1389/the-multi-purpose-us-army-black-hawk-helicopter/>. "SkullSkins A Skin On Fire Yellow/Orange Motorcycle Helmet Street Skin."

Amazon.com: : Automotive. N.p., n.d. Web. 13 June 2012.

<http://www.amazon.com/SkullSkins-Yellow-Orange-MotorcycleHelmet/dp/B0054DCG9G>. "Smosh Funny Videos, Funny Pictures, Images, Comedy Online." Smosh. N.p., n.d.

Web. 13 June 2012. <http://www.smosh.com/smosh-pit/articles/video-games-aregood-for-girls?page=1>. "Video Game Publishers Target Core Market of Young Men." Video Game

Publishers Target Core Market of Young Men. N.p., n.d. Web. 07 June 2012. <http://www.vancouversun.com/story_print.html?id=4912611>.