The product identity is all about the history of strength, power, and endurance The shield protects and signifies all the qualities with the energy shot in a creative and renesiannce/gothic styled logo treatment.
Midnight Black= Sohpistication and Power Pearl White = Precision and Youth
The white and black bottle concept signifies precision , power and sohpistication coming together complimenting the creative and crest like color combination.
Enhance Performance Fight Fatigue Enhance Stamina