Eaton Powernews June 2008

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Power News 2 | 2008 Eaton Power Quality Customer Newsletter

editorial Dear Reader

Best regards, Anita Putkinen Editor-in-Chief

Large Systems Group – Eaton’s answer to the rise of the

mega data centre Eaton has launched the new organization, the Large Systems Group (LSG), to support mega data centre projects in Europe, Middle East and Africa (EMEA). The concept comes from the US, where it has been operational for several years. The group has been formed to create tailored solutions for large customers that have sophisticated power requirements for their mega data centres.

Eaton’s Powerware BladeUPS to power Beijing Olympic Games 2008 PK Electronics, a Belgian distributor for power protection, recommended Eaton’s Powerware® BladeUPS® to Alfacam for its mobile recording studios that will broadcast the Beijing Olympic Games 2008 worldwide. The Belgium-based Alfacam provides TV facilities and services to broadcasters and production houses.

Alfacam’s contract for broadcasting Beijing 2008 is worth around EUR 12 million. According to Alfacam spokesperson Yves Panneels, this is the biggest facilities contract for a single event in the history of television. Powerware BladeUPSs will be deployed in each of the 18 mobile recording studios, where they will be responsible for providing uninterruptible power for the entire broadcasting and recording operation. The Eaton concept of having modular UPSs that are easy to ship and repair worked as an obvious advantage. The mobile re-

provider,” tells Juha Lantta, EMEA Manager, Large Systems Group.

he global LSG initiative was first discussed at the end of 2006 and the plan was driven by the development of Powerware 9395 UPS as a building block, which is a truly global stateof–the-art product that gives us the opportunity to be a market leader,” says Angelo Mandarino, Global Manager, Large Systems Group. “With Eaton’s innovative product and service range we are able to conduct project-based work and offer more comprehensive solutions for our customers. This is exactly what LSG is about; we are not simply a UPS company anymore, but have evolved into a power quality solutions

cording studios will have both systems that work in parallel and stand-alone, but if needed all the systems can be transformed to work in parallel. Naturally, Alfacam will be able to use the equipment for other events after the Beijing Olympic Games. Alfacam will be the biggest technical production company for the Olympic Games television images. The company will have more than 100 technicians, 18 mobile recording studios and 200 television cameras in Beijing, where it will capture all the main disciplines at various locations, including the opening and closing ceremonies.

Beijing Olympic Games will gain more than four billion viewers. It will also be the first event to be produced and broadcast entirely in high definition television.

Tailor-made solutions for large needs LSG’s customers are mainly financial institutions and large manufacturing companies, for example the Ford Motor Credit Corporation, and so-called technology space companies including large software and hardware suppliers as well as internet service providers. Their data centres are typically large, between 10 000 and 15 000 square meters, and require heavy capacity, as they move critical and often secure sensitive data.

Image: istockphoto

Eaton® continues to demonstrate its strong commitment to focus on electrical business and especially on its uninterruptible power supply segment. The recent acquisitions of MGE Office Protection Systems® specializing in the small systems UPS business and the Taiwanese company Phoenixtec as well as the PDU producers Aphel® and Pulizzi® have significantly increased the size of Eaton’s power quality and controls business. In addition, the acquisition of German electrical components manufacturer, The Moeller Group, was completed on April 4, 2008. Together, these acquisitions solidify Eaton’s position as a leading global supplier of electrical power systems that enable us to provide world-class control and power solutions to our customers. Along with the wider product range that both the company and the customers now enjoy due to the recent acquisitions, Eaton has also expanded its geographical reach substantially and is now able to serve its customers in more than 150 countries worldwide. Because a satisfied customer is our main goal, we are also launching the Large Systems Group (LSG), which specialises in solutions for the largest data centres. The group will expand from the USA to the EMEA area this year and consolidate the best know-how with regard to the largest and most critical power supply applications both from the Eaton organisation and its partners. In particular, LSG serves the builders of mega-sized data centres. These investments present tremendous opportunities for Eaton as a global leader providing electrical systems and components for power quality, distribution and control. The global sales, maintenance and support organisations are constantly growing and getting closer to our customers all around the world – now and in the future.


Image: Krista Keltanen

mega data centre … continues Every LSG project is tailor-made for the customer, and the new LSG team is in charge of designing and delivering the power quality system configurations to meet customer expectations and requirements. “I think that the best term to describe us is a systems integrator. We bring application engineering capability to the different regions in EMEA and ultimately across the globe. We design, test and deliver solutions or systems that give our customers the features that their data centres require. The main idea is that they don’t have to go to seven different companies to get what they need,” Mandarino says. The Large Systems Group also partners and works with suppliers in different regions and countries, especially with battery and switchgear vendors. Many countries in EMEA have already established partnerships, and they are in the process of getting more familiar with their capabilities. “There are fewer options for partners when projects get bigger. It is extremely important to choose your ‘friends’ carefully, because we are only as good as our partners,” Lantta says.

Going global “The main challenge for LSG is finding the right people. The skill set required for this group is not easy to find, as it is important to be able to combine technical capability and knowledge as well as understand the customer interface. We have an excellent team in place in EMEA, and as we expand the group to other regions we will have equally competent teams driving the group forward. There are certain things you need to fully grow into before launching the LSG. EMEA has already gone through this evolution,” Mandarino says. “It is important that we have functions globally, as many of our customers operate around the world and they might require our solutions for their data centres located in Singapore and New York, for example. The aim is that a customer won’t see any difference in the quality of service and expertise, despite geographical locations of their data centres,” he continues. Although the objective is to offer highquality customer service and solutions

around the world, Juha Lantta acknowledges that customer and market base demands vary from country to country. Applying the North American model directly to EMEA would not work; the diversity of languages, cultures and legal requirements have to be taken into account. “The LSG is about adjustments and nuances. There are certain types of applications and configurations that dominate the North American market, such as central bypass, whereas here in Europe we have adopted a distributed bypass approach. The LSG extends to how you do business; it is not only about delivering technically fine equipment to the customers,” Lantta says. No end to data centre growth Date centre deployment is on the rise globally, and customer requirements are getting more complex. This also means a shift in the size of opportunities available for LSG and for Eaton as a whole. Customers are demanding bigger systems, and the overall value and size of each project has risen

tremendously, approximately doubling from the ‘90s. “The growth of LSG has been around 30 percent per year. For example, in the USA alone we have provided our solutions for around 100 sites in three years. We are expecting similar or even higher numbers from EMEA. And when looking at overall trends and developments in the future, it is certain that many growing markets such as India and Asia will need more reliable energy due to the exploding Internet penetration,” Mandarino says. Eaton’s green initiative is also a driving factor: by reducing energy usage of its products and solutions Eaton is able to offer its customers significant cost reduction. In particular, customers of the LSG are able to save considerable amounts of energy and money due to the size of their data centres. The supreme technical capability, innovation and significant investments in green efficiencies taking into account the whole product life cycle make Eaton a true pioneer, and one which is well-equipped for a bright future.

Image: istockphoto

Backbone of Large Systems Group - Powerware 9395 UPS With an unprecedented level of power performance, reliability, and energy savings, the state-of-the-art Powerware 9395 UPS has raised the bar in threephase power protection technology. As IT managers, facility managers and chief information officers feel increasing pressure to achieve zero downtime and availability requirements rise, the

search for the most reliable and efficient power protection system has become even more critical. The Powerware 9395 UPS, which operates in the power range of 225 to 550 kVA, has been designed for mega data centres. It delivers unmatched green power performance operating at greater than 94 percent efficiency, thereby reducing utility

costs and extending battery runtimes. Increased system efficiency also results in cooler operating conditions, which in turn reduces facility air conditioning cost, extends the life of UPS components, and increases overall reliability, availability, and performance.


Eaton boosts international

Image: istockphoto

research capabilities

The National Supercomputer Centre in Sweden (NSC) has chosen Eaton to supply uninterruptible computing power for its new data centre located in Linköping. The NSC is an independent organisation within Linköping University that provides high performance computing resources and support to users throughout Sweden, mainly academics from the fields of physics and chemistry.

NSC is funded by the Swedish Research Council via SNIC (Swedish National Infrastructure for Computing). A new grant from the Council enabled NSC to build a more powerful data centre which, being three times larger than the old data centre, offers significant increase in capacity. NSC has also a long-term partnership with the Swed-

ish Meteorological and Hydrological Institute (SMHI) and Saab AB. NSC belongs to a large international network of the European Organization for Nuclear Research (CERN). In practice this means active participation and contributions to the research, which requires a vast amount of data to be moved and stored. The new data centre provides the increased storage capacity required for this important field of study. “Both the number of customers and the amount of data in our systems have steadily been going up in recent years. The new data centre improves our operations significantly. NSC is a service organisation, after all,” says Niclas Andersson, Assistant Director, NSC. Eaton supplied NSC with four Powerware 9390 160 kVA UPSs, one 80 kVA UPS with batteries, and an Environmental Rack Monitor (ERM). The smaller UPS is predominantly meant for securing uninterruptible power for the centre’s air conditioning. “There are not that many companies that have as large and as modern equipment as Eaton. These two facts, as well as the excellent energy efficiency of the equipment and its ease of expansion in the future if needed, made Eaton a preferred partner. We have been extremely happy with the data centre and the enlarged capacity it has brought for us and our customers,” Andersson says.

Supercomputer started under Eaton’s protection The Finnish IT center for science, CSC, selected Eaton’s UPS solutions for its new supercomputer’s data centre. The supercomputer’s power supply and data centre cooling are secured with Powerware 9395 UPS devices, the most powerful and efficient device of its kind on the market.

Finnish scientists have been presented with a supercomputer that will take the available computing power to a completely new level in the spring of 2008. This enhanced computing power enables the scientists to study phenomena that were previously out of their reach. The Finnish supercomputer has been ranked as one of the most powerful supercomputers in Europe. In the final configuration, the theoretical top performance surpasses 70 Tflops. The system has a power consumption mode that places particular demands on the power supply and data centre cooling. The computer takes 20 racks of space, and uses 420 kilowatts of power. The essential requirements for the UPS were technical quality, good efficiency rate and dependable maintenance. Eaton delivered three 550 kVA Powerware 9395 UPS units to protect the supercomputer. The uninterrupted power supply to the cooling system is secured with two 275 kVA Powerware 9395 units. ”Powerware 9395 is a true tour de force of Eaton’s R&D engineers. It is the first UPS system in its power class that incorporates two UPS units in one device. The system benefits from the Eaton developed and patented parallel Hot Sync® wireless

Spotlight

Stefan Coote Stefan Coote is tackling the challenges of data centre efficiency with the best tools on the market. He has recently joined Eaton as a Product Marketing Manager for Data Centre Solutions (DCS) in EMEA.

What makes data centres so interesting? The biggest issue for data centres right now is efficiency. The cost of running a data centre has escalated massively, and producing ‘green’ efficient and environmentally friendly data centres is becoming much more important to managers. Data centre managers are also taking more control of the power that is going into servers, which is why the technology in Powerware ePDUs® (enclosure Power Distribution Units) is so important. Being able to monitor the power at either ePDU or individual outlet level is becoming highly important as server power demands increase. Monitoring the power allows accurate load balancing and greater control of power consumption. It also allows data centre managers to make informed decisions about the operational effectiveness of their equipment. How do Eaton’s Data Centre Solutions address these challenges? We provide tools to drive enhancement in the data centre: technology and real solutions for today’s green data centre. Eaton is producing highly efficient equipment in its DCS product range; for example, a 60KW N+1 Powerware BladeUPS solution can pay for itself over a five year period in cooling savings alone. Eaton offers the total power quality solutions for data centres in the EMEA region, including Powerware BladeUPS, ePDUs, racks, and the environmental rack monitor. This solution is specifically designed for the data centre environment. We want to provide a best-in-class solution that gives exceptional value to our customers whilst also being highly functional and 100 percent reliable. What is Eaton’s history with Data Centre Solutions?

The protection of the supercomputer requires three 550 kVA Powerware 9395 UPS units.

paralleling technology, which enables dividing the system into two completely redundant parts. The Powerware 9395 is Eaton’s most powerful UPS, and no one has offered as reliable power supply so far,” tells Jari Nieminen, Eaton’s product manager.

Eaton’s Data Centre Solutions Business Unit began in 2005 when we were providing OEM PDUs alongside our large-scale UPS systems. We have undergone aggressive growth both via product development such as the modular Powerware BladeUPS system, which was developed purely with the green data centre in mind, and through acquisition such as ePDU businesses to give us a broad product and manufacturing footprint. We have grown the business to include our own localised manufacturing in Europe, Asia and the USA. This global strategy gives us the ability to customise solutions and give local support to our customers. What makes Eaton such a strong partner when building a data centre? DCS provides reliable and flexible products specifically designed for the data centre environment. We have technology leadership, global reach and the manufacturing capability to support that global reach.

CSC in brief CSC, the Finnish IT center for science, is a non-profit company that provides IT support and resources for academia, research institutes and companies: modeling, computing and information services. CSC offers Finland’s widest selection of scientific software and databases and the most powerful supercomputing environment in the country that researchers can use via the Funet network.

Electronic version of Powernews available at www.powerware.com


Image: Krista Keltanen

new products

Complete power quality solutions for data centres Eaton introduces a scalable and flexible solution for data centre power supply that provides an enhanced product set specifically designed for data centre environments. This turnkey solution includes Powerware BladeUPS, Powerware Enclosures (Racks), Environmental Rack Monitors, and a comprehensive range of enclosure Power Distribution Units (ePDUs).

BladeUPS

Power Xpert meters monitor quality and consumption of power

Powerware BladeUPS provides 12KW of uninterruptible power in 6U of rack space. It is a modular system that enables delivery of up to 60KW N+1 redundant power in a single rack enclosure. The flexibility of the solution allows numerous modular configurations. It also allows the solution to grow if the data centre needs to be expanded. Powerware BladeUPS delivers an industry-leading 97 percent efficiency, resulting in cooler operating conditions and less heat dissipation. Air conditioning requirements can be reduced by up to a third. It is also unique in being a scalable UPS with power distribution at the same time, courtesy of the rack power module.

Eaton will begin selling three top models from its Power Xpert® meter product line in May - Power Xpert meters 4000, 6000 and 8000. The meters contain accurate measurement electronics and a small Linux computer. Because of the built-in software application, the meters can be directly plugged in to the network and the measured values and curves can be followed through a web browser. The captured data gives the customer the opportunity to monitor and manage the power quality and consumption. ”The meter is also able to analyse electricity; it learns from the power and is able to create a short summary of the quality. The meter stores all the data used for creating the summary. This means that an electrician or an analyst has all this data at hand if they encounter a problem. The idea is to outsource power monitoring to the meter,” explains Tatu Valjakka, Product Manager, Powerware Products & Services. The web-based user interface, built-in Linux-computer and openness mean easy integration to other systems, which works as a competitive advantage for Power Xpert products compared to other, similar products available on the market. The Power Xpert meter product line that won Frost & Sullivan’s 2007 Emerging Technology of the Year Award is designed for large customers’ manufacturing sites and for data centres that require large amounts of business-critical power. One example is Samsung, which has ordered 100 meters for use in its semiconductor factory in Texas. Valjakka believes that power quality monitoring is a growing business sector. “The reason why meters and power quality monitoring is needed is largely explained by the high cost of energy and by the simple fact that there is less electricity available. The load of electrical networks is reaching its limit, and companies have to follow and monitor where their power is consumed and what kind of quality it is. In order to manage power consumption, it has to be measured. The meters are an important part of controlling the whole power supply chain of the customer,” Valjakka continues. Power Xpert meters have become popular in the US during the past 18 months. The meters will be available in Europe, Middle East and Africa (EMEA) from May.

Eaton Customer Newsletter

Eaton Corporation

Published by

Eaton Corporation is a diversified industrial manufacturer with 2007 sales of $13.0 billion. Eaton is a global leader in electrical systems and components for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; hydraulics, fuel and pneumatic systems for commercial and military aircraft; intelligent truck drivetrain systems for safety and fuel economy; and automotive engine air management systems, powertrain solutions and specialty controls for performance, fuel economy and safety. Eaton has 79,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com. Eaton’s electrical business is a global leader in electrical control, power distribution, uninterruptible power supply and industrial automation products and services. Eaton’s global electrical brands, including Cutler-Hammer®, MGE Office Protection Systems(tm), Powerware®, Holec®, MEM®, Santak and Moeller, provide customer-driven PowerChain Management® solutions to serve the power system needs of the industrial, institutional, government, utility, commercial, residential, IT, mission critical and OEM markets worldwide.

Eaton EMEA Eaton Power Quality Oy Koskelontie 13, 02920 Espoo, Finland Tel: +358 9 452 661 Fax: +358 9 452 66396 www.powerware.com Editor in chief

Anita Putkinen anitaputkinen@eaton.com Editorial

PR Agency Conexio sini.suomalainen@conexio.fi Lay-out

KPL Graphics kari.lehkonen@kpl.fi ISSN 1795-9314

ferent types of sockets on a single ePDU for a full range of power and functionality. Powerware ePDUs deliver the power from the UPS straight to the server, and allow data centre managers to monitor and control the power right down to the individual socket.

ERM – Environmental Rack Monitor The power density in the data centre is increasing and the equipment is getting smaller. At the same time more and more heat is being produced. Racks are becoming more tightly packed and there is less room for airflow. Temperature rise in a cabinet is fast and localised. ERM enables the data centre manager to monitor heat and humidity in the racks and act quickly when needed. ERM has options for detecting smoke, water vibration and door opening and closing. It provides results over the network via a web page interface. Data centre managers can monitor up to a hundred different ERMs from a single IP address.

Powerware ePDU – enclosure Power Distribution Unit Data centres demand maximum reliability and uptime. Powerware ePDUs are designed specifically with these two feature requirements in mind. Eaton’s choice of ePDU technology is the most comprehensive in the industry with Basic, Metered, Monitored and Managed technologies. Eaton provides data centres with national socket types including Schuko, UK and French together with C13 and C19. It is also possible to have three dif-

Powerware Enclosures (racks) Data centres are the foundation of modern businesses. It is crucial to ensure stable conditions for server and software systems. As more processing power is packed into each enclosure, it is vital that the rack not only meets the structural stability demands to house the equipment, but that it also addresses the thermal, power and security requirements to give the best efficiency and life expectancy for the electronic equipment. The Powerware 42Ux600x1000 mm enclosure offers strength, stability and a vendorneutral environment, creating the backbone IT environment.

CZECH REPUBLIC Eaton Electric s.r.o. Tel: +420 234 769 500 UPSInfoCzech@eaton.com

ITALY Eaton Power Quality S.p.A Tel: +39 02 955 421 info@powerware.it

DENMARK Eaton Power Quality Danmark Tel: +45 3686 7910 UPSsalesdenmark@eaton.com

NORWAY Eaton Power Quality Norge Tel: +47 23 03 65 50 SalesNorway@eaton.com

FINLAND Eaton Power Quality Oy Tel: +358 9 452 661 PowerwareMyynti@eaton.com

POLAND Eaton Power Quality Tel: +48 22 331 85 24 UPSsalesPoland@eaton.com

FRANCE Eaton Power Solutions SAS Tel: +33 1 60 12 74 00 powerwarefrance@eaton.com

RUSSIA Eaton Power Quality Tel: +7 495 787 2890 UPSRussia@eaton.com

GERMANY Eaton Power Quality Gmbh Tel: +49 7841 6040 infogermany@eaton.com

SLOVAKIA Eaton Electric Solutions s.r.o. Tel: +421 2 4463 7046 UPSInfoSlovakia@eaton.com

SPAIN Tel: +34 475 32 03 infoespana@eaton.com SWEDEN Eaton Power Quality AB Tel: +46 8 598 940 00 infosweden@eaton.com UAE Tel: +971 4 881 1933 UNITED KINGDOM Eaton Power Quality Ltd. Tel: +44 1753-608 700 acukpowerware@eaton.com Tel: +44 1243 810500 DC.info@eaton.com


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