Encode portofolio

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ENCODE DESIGN STUDIO Simply Distinct



INDEX Studio Portofolio About Encode Architecture Design Namma residences ceaser Bay . SODIC Mobica . Facade Proposal Brutalist Facelift competition Faculty of Fine Arts Campus House of Arts & culture international competition The Rehabilitation of “Sednaoui Al Khazendar� Interior Design Sequoia Zamalek Pyramids Hills .entertainment zone Scale Egypt Snow pro Egypt Nofa Egypt Emaar sales center main hall proposal Smouha residence lobby Product Design Ornamatics Collection Parallel Collection Cladding systems

04 08 11 15 16 17 18 19 22 26 27 28 32 34 36

Exhibitions and Booths Furnex Design is a verb Salone Satellite British council Institut francais The city

83 84 85 86 87 88

Workshops Frozen Tone Sandworks Paramoire Cellular structure parametric patterns Ice Cube

91 93 94 95 96 97

About ENCODE Founders

99

Atructure of the joint venture 112 40 62 71


Vision

Through challenging the status quo of modern design, ENCODE Š strives to become a leading global player in design and production.

Who we are ENCODE Šis an award - winning design studio founded by a group of internationally acclaimed designers and architects, who have been challenging the conventional model of design production They have developed a distinct edge in digital design and production by cutting edge technologies (CAD & CAM (Computer Aided Design and Computer Aided Manufacturing), research and collaborated between education, practice and manufacturers to create an international hub of design that can thrive in today’s economy. With a network of collaborators and research partners spanning across 3 continents, our award-winning designers have lectured, exhibited and conducted collaboration projects with partners in Alexandria, London, Vienna, Paris and Beijing over the past few years only. Encode offers to its clients; Architectural, interior , furniture design services, educational workshops, and industrial prototypes. Based on the mathematical and material logic of Natural systems, Encode also investigate various digital and physical computational tools to explore innovative designs believing in research as a catalyst of innovation in the design industry and has found nature as a rich world of inspiration through its mathematical and material logic. With strategic industry partners and collaborators, they would be able to develop this knowledge through exploratory workshop environments that focus on learning through making with the latest digital design and fabrication systems through team based projects, dealing with the translation of ideas into atoms, shifting scales between study models & 1:1 fabrication prototypes.


Our Services ENCODE Design Studio, is ceaselessly researching the world’s latest design systems and fabrication technologies to push the boundaries of modern design as we know them today. They offer Architecture, Interior, Product Design . Round the clock, ENCODE Design Studio organizes research workshops, professional and academic collaboration projects and joins hands with leading industry partners and contractors to create a pipeline of inexhaustible design and fabrication innovations, whether in architectural, interior or industrial design.

for more info check www.encodestudio.net www.encodeshop.com

Architecture

NCL Compound

Interior

Sequoia, Zamalek

Interior

Appartment Building Entrance lobby



//Architecture DESIGN


The project represents a completely new development along the coast of the Safaga which is considered a serious attempt to shape the future of “identity” to the city. This compound is envisaged as a locale where residents and visitors will experience an exceptionally ‘Good’ quality of life where the design aims to revive the traditions, not in an out-fashioned manner, but adapted and integrated to the needs of today’s technical and practical world. It aims to establish balance between new spatial concepts and existing context in almost all aspects of urban design. The compound intends to provide the residents a living environment that is advanced, satisfying and safe. Cohesive, yet varied and interesting, it is hopefully to be recognized by its leading edge architecture and design process in the area in order to achieve a contemporary expression of the structural principles that govern traditional desert architecture.

// Namma Residences Safaga . EGYPT

Namma shipping lines. Nesma Holding Company Ltd


//Namma Residences Safaga . EGYPT

Namma shipping lines. Nesma Holding Company Ltd

The client for Namma shipping compound provided an open brief to build a prototype development of residences for the company’s employees in Safaga. The architect’s response to this site of natural beauty was to create an inspiring and exemplary model of responsible compound, modeled in small scale residences of low density, and integrated with the environment to bring residents into closer contact with their natural surroundings. The concept is to create a pleasant space that people may live, gather and share experience willingly, providing variant residences for employees of the company or guests to rent. Since the land has no relief and had few planning possibilities, the designers wanted to take advantage of the site desert properties to totally fit in place amidst the horizontal lines of the site and surroundings in order to make the most of the immediate environment and create sufficient interesting desert type landscape.


//Namma Residences Safaga . EGYPT

Namma shipping lines. Nesma Holding Company Ltd

Like building blocks, the modules are assembled together horizontally and vertically. The construction system thus creates a great variety of options for developing each home individually and privacy, creating an affordable housing complex. By stacking the “units� in variant geometrical configurations, it was able to break the traditional form of orthogonal traditional apartment buildings. It is these modules that generate and define the interior and exterior space of the residences, providing volumetric and spatial complexity as well as providing diverse visuals, both from the exterior and the interior. The simple arrangement of the units is largely devoid of decoration, focusing instead on the quality of the site, natural materials and residents’ enjoyment of the environment. Traditional construction techniques and authentic materials are combined with a new formal language to create a special residential complex that is in sympathy with both the spectacular mountainous surrounding and coastal location of the site.


//Casaer Bay . Northcoast . SODIC


//Casaer Bay . Northcoast . SODIC


Casaer Bay . Northcoast . SODIC //


//Casaer Bay . Northcoast . SODIC


//MOBICA . Facade proposals . 2012


//Brutalist Facelift competition Karosta, Liepaja , 2013

“Unforgettable Reflections” It is inspired from the unique poetic value found in the Brutalist architecture as an attempt to overcome its name. The renovation of the building should be a perfect blend of history mixing with present giving a new life to an aging building and an inviting context. Through day and night the façade changes to respond the context. During the day the mirrored faceted façade depends on reflection as a metaphor for reproduction; reflecting the surrounding breaking the formality of the context, emphasizing on the illusionist mood of dissolving the monotonous building into the environment where it acts as an inviting transition between the built and the natural environment. At night the perception is completely transformed as the theatrical scene of historic building illuminates giving life to the building and surrounding area dramatically revealing the unforgettable history and untold stories, conveying a welcoming message to the loneliest city of “Karosta”.


//Faculty of Fine Arts Campus. Alexandria University First prize . 2008

In cooperation with Prof Dr Hebatalla Abou el Fadl Eng Ahmed Hassan Eng Reham Ahmed


//House of Arts & culture international competition Beirut . Lebanon .2009

The House of Arts and Culture is the first large cultural project to be built in Lebanon. Funded by a grant from the Sultanate of Oman to the Ministry of Culture, it will be located in the capital city of Beirut. The House will offer spaces for the performing and visual arts, for documentation and for training. An incubator for the development of creativity in the country, it will reinforce the role of Beirut as a central place in the international arts scene. The Building sculptural form inspired from a Rouche pigeons rocks which resembles the steadfastness of Beirut . The rock like form has a strong iconic presence equaly powerful day and night . The building embrasses an iconic plaza that stimulates the Bekaa valley situated between lebanon mountains acts as an outdoor stage for civil gatherings and offwall shows while the multipurpose atrium serves as the cave ; a dynamic communication space that connects nature , arts , culture and the city.It carries the visitor ro a mystical world full of natural charm and excitment .


// The Rehabilitation of “Sednaoui Al Khazendar” Buidling & the urban design and harmony of ‘ Alkhazendar square’ . First Prize NOUH .Cairo . 2009 It was thereby decided to develop ‘Al Khazendar’ square, one of the major historic squares in ‘Al Mosky’ district, and to rehabilitate and restore the significant heritage ‘Sednaoui ’ building (listed as no.03220000021 according to the law no.144 for the year 2006). Its function will hence be modified from a clothes and home equipment store, to a specialised cultural commercial centre It will also enclose showrooms for different cultural performances, and exhibition halls. The starting point has been to try to understand all possible values attached to the place . A. A rich historical research about the bigger site , including El Ezbakkya Gardens has been conducted to be able to identify the significance of the place . B. Analyzing the current situation so as to highlight the different current site problems and understanding of probable factors which have lead to change C. Studying the existing codes of practices and building legislations D. The Proposal E. The proposal evaluation



// Interior DESIGN


Sequoia Interior . Zamalek . 2014

Ornamatics theme ..


Sequoia Interior . Zamalek . 2015

EXOTIC theme ..


Sequoia Interior . Zamalek . 2015 EXOTIC theme ..


SEQUOIA .2015 ENCODE introduces the ‘Exotic Nature’ theme at Sequoia restaurant in Zamalek,Cairo. The theme revisit natural forms and rules of organization in a homogenous blend of materials and colors. “We were raised far of rural and natural landscape, within urban spaces and the machinic life in cities. In the machine, we live in recursive cycles, stuck to screens, where we miss the act of ‘observing’, our surrounding, ourselves, and our nature. Every year, Ramadan comes to break this cycle, enabling a moment of a step back, of a laid back, to observe, and to revisit what we missed. This year at Sequoia, ‘Exotic Nature’, simply reconsider the ‘Nature’ we are missing. Plants, animals, insects, crystals, lights and materials are introduced in a unique theme that stimulates the eye to reveal the recursive rules in the exotic surroundings. “Reflection” is the corner stone of this natural collection, and consequently, symmetry, mirror and kaleidoscope which manipulate the organization of every element in the space, from the entrance to the pendant lightings, and from the wall to the printed fabrics in a homogenous blend of materials and colors. “


//Pyramids Hills Entertainment zone interior design . 2016

Ornamatics theme ..


// SCALE Architects Office Interior design .


// SNOWPRO & Seasonal space Store Interior design MAF .Mall of EGYPT . 2016



// Seasonal space MAF . Mall of EGYPT . 2016


// SNOWPRO & Seasonal space Store Interior design MAF .Mall of EGYPT . 2016 Demonstration tables stools T shirt Units POS counter Boards rack Gloves Unit


//Nofa Egypt Booth Furnex Best Display award . 2015


// Nofa Egypt Booth

Furnex Best Display award . 2015


EMAAR main lobby proposal 2016


EMAAR main lobby proposal 2016



‘Encode panels’ is a collection of innovative wall cladding system that creates graceful interior and exterior features with modular panels in wood and GRC. The cladding systems come in modules that can be arranged in standard and innovative organization to accommodate areas of any size, different cooperate and residential spaces, and can be easily installed on-site. Ten different designs have been carefully studied to enable their assembly in unique organizations from simple and modern to retro and complex patterns.

Diamonds GRC Customized CCD-003 Dimensions: 79 * 50 cm

Diamonds offers a full line of new architectural elements ideal for both interior wall panels and exterior cladding. These sculptural concrete panels posses unlimited potential in architecture. Uniting a wide range of patterns, finishes, and colour options sculptural concrete panels will change the way you think about concrete. Available Material : Finished GRC



// Product DESIGN



Ornamatics Collection Patterns have been always a distinctive part of our daily life products, whether it is ornamental or functional, it often embeds cultural and historical values. Islamic patterns evolved over centuries while branding our heritage not only as an art/craft object but also as a geometrical and mathematical innovation. The evolution of the legacy is fading due to the shortage of craftsmanship and also for the lack of development of its design/mathematics. Encode challenges the reviving of the valuable legacy by exploring new path ways through experimentation in cutting edge mathematical design systems and fabrication techniques. Encode introduce as series of Islamic patterns that incorporate the traditional themes with contemporary and modern spirit, colors and materials, creating masterpieces of high expressive value and functionality. A complete collection of furniture, characterized by geometric shapes of strong aesthetic effects aiming to stimulate the viewer eye to reveal the hidden order of the patterns and its shadows, and to encourage the collective emotional response that the act of meditation inspires. The pattern system is introduced through a wide range of scales and materials suitable for many applications .


Model : OC-001

Ornamatics Chair Model : OC-001

W 50 x D 50 x H 94 Chairs which interpret ethnic memories in modern key . Construction of sides and base are in 36 mm plywood covered with walnut Oak veneer. The back is in four perforated layers of 3 mm plywood covered with Oak walnut veneer. The base is upholstered and covered with light blue grayed cotton based fabric. Available in a white laqcuer / Mixed Oak and white laqcuer wide range of colored fabrics .

Front

side


Ornamatics Chairs


Ornamatics Paravent Model : OP-001

60 x 190 cm ( 3 panels ) Ornamatics paravents incorporate the traditional Arabic Mashrabeya with modern spirit .The paravent is composed of three rectangular Panels with perforated ornaments in 6 layers of 6 mm plywood with walnut veneer and matte luster finishing. The three panels are assembled by 9 metal hinges.


Ornamatics Paravents


Ornamatics Paravent Model : OP-002

60 x 190 cm ( 3 panels ) Three rectangular Panels with perforated ornaments in 5 layers of 6 mm plywood covered with walnut veneer and matte luster finishing. The three panels are assembled by 9 metal hinges.


Ornamatics sideboards


Ornamatics Buffet Model : OB-001

W 168 x D 50 x H 81.5

Series of cabinets - with doors and/ or drawers characterized by door decorated with ornaments profile. Construction in solid Beech wood on four legs. The three doors are in (18+6 mm) plywood and coveredwith walnut oak veneer with ornaments. Top and sides are in 18mm plywood and covered with walnut oak veneer. Back in 3 mm plywood in luster matt finishing. One 12mm plywood shelf is included inside in luster matt finishing.


Ornamatics Tables W 94 x D 65 x H 40 W 94 x D 65 x H 38 Diameter 50 x H 36 Series of table , oval and round shaped characterized by the top made of plywood 18 mm covered with walnut oak veneer , decorated with ornaments . The top is fixed on three legs in massive oak wood finished in matt walnut luster .


Ornamatics Tables W 94 x D 65 x H 40 W 94 x D 65 x H 38 Diameter 50 x H 36 Series of table , oval and round shaped characterized by the top made of plywood 18 mm covered polished with white lacquer , decorated with ornaments . The top is fixed on three legs in massive oak wood finished in matt luster .


Ornamatics Tables Model : OT-001

A1 / 90 x 40 X 40 cm A2 / 62 x 40X 38 cm A3 / 57 x 40 X 35 cm Set of three transparent acrylic tables (Thickness 10 mm) with perforated ornaments.


Ornamatics Curtains


Specifications Felt panels are suitable for a wide range of interior applications including: - Windows curtains & screens - Space dividers and soft partitions - Wall panels for acoustic solution. All panels can be standardized or made to order. There are a wide range of designs available and a bespoke design service can be tailored for clients’ demands. Encode pattern systems offer innovative felt surfaces for a wide range of interior spaces including offices, commercial spaces, hotels, and private residences.The panels are made from wool felt or polyester felt and available in a wide range of colors and dimensions. Mechanism : Sliding Panel System A simple, slick and easy to install track system that creates sliding window panels, room dividers or screens The panels are attached by Velcro making them easy to remove and clean or alternate designs. Cleaning Vacuum or sponge clean. Scotch guard protected against stains



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Ornamatics Curtians Soft partitions Curtains 60 x 240 cm

Felt screens (double layered) including perforated Geometrical ornaments.


Ornamatics accessories


G

A

B

C

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Ornamatics Cushions Model : OA-001

W 168 x D 50 x H 81.5 Soft Felt cushion envelope-style opening filled with fiber. featuring geometrical pattern-style pattern details on both sides. Colors : Available


Ornamatics Poofs Model : OA-003

W 100 x D 100 x H 20 Soft printed fabric pouf envelope-style opening filled with fiber. featuring printed colored geometrical pattern-style pattern


Ornamatics Mirrors Model : OA-005

D : 120 - 80- 60

Floating Mirror , including vinyl geometrical ornaments + with back wooden chasis and hangers


Ornamatics Mirrors Model : OA-004

W 70 x D116

Plywood mirror , lacquer finish including geometrical ornaments + mirror glass included Color : grey / white Available in Walnut veneer


Ornamatics Lighting Model : OL-01

R : 23 X H 50 R : 15 X 40 R: 7.5 X 15

Felt pendant shade fitting in brushed steel frame , lamp Max 40 W color : offwhite


Parallel Collection ‘Encode panels’ is a collection of innovative wall cladding system that creates graceful interior and exterior features with modular panels in wood and GRC. The cladding systems come in modules that can be arranged in standard and innovative organization to accommodate areas of any size, different cooperate and residential spaces, and can be easily installed onsite. Ten different designs have been carefully studied to enable their assembly in unique organizations from simple and modern to retro and complex patterns. Installation instructions are included with every Encode cladding package. Please contact ‘info@encodestudio.com’ for installation inquiries or to ask for a visit by the installation team.


Stand; Bow

PS-001 W 70 x D 50 x H 94 The stand is designed as a simple information board for inclined signage like catalogues, menus, signs and important notice used usually at the front of entrance halls.


Parallel Table; Bilge


Table; Bilge PB-001 W 50 x D 50 x H 94 The set of ‘Bilge’ table and stools is an integrated ‘space saving’ design, where stools are embedded within the body of the table creating a timeless beauty of crafted wood with modern efficiency and technology. The set is milled from high-grade plywood and finished by hand with eco-friendly oil that reveals the distinct beauty of natural wood veneer. The ‘Bilge’ set gleams with quality, comfort, and functionality in both commercial and residential environments.


Parallel Bench; HULL



The Hull Bench PB-001 W 300 x D 75 x H 70 The Deck’s curves are derived from water flux and whale skeleton, inspiring yet comfortable for seating, laying and relaxing. 125 piece of high quality plywood are digitally designed, milled and finished by hand with eco-friendly outdoor coating for a unique piece of art. Bench made​of plywood sections 12 mm thick, fastened together with iron rods, which are wound on the mounting bolts.

Pif-Poof

Poof PB-003 75 X 72 X 40


Flux Wall System Customized OS-001 W 750 x D 150 Inspired from smooth wind blowing over the water surface, the wall is a distinctive art work in a seven meter long assembly. The design is carefully studied where the wind effect is gradually and smoothly growing over the surface from a single wrinkle to complex ripples. The interesting Shadows created by the ribs change not only the form but also the perception of the wood colours and veneer tones creating and original value to the wall art. The perception of form, lights and shadows changes dynamically in relevance to the viewer angle in a moirĂŠ-effect.


Partition: Carlin Model : PC -001

W 120 x D 8 x H 240 The ‘Carlin’ partition is a space divider that blends together the geometric patterns of wood cutting with an interesting organic pattern inspired from wood veneer. The wood screens provide privacy and interest for office and residential spaces where varying levels of opacity are designed and customized uniquely for each space requirements.


Standard Cladding systems Square wall

Dim: 60*60*8 Finishes: Natural White laquer Colored laquer


Standard Cladding systems Truchet wall

Dim: 30*30*5 Finishes available : -Natural -White laquer -Colored laquer


Standard Cladding systems Tri wall

Dim: 60, 30 cm Finishes: Natural White laquer Colored laquer


Standard Cladding systems Square wall

Dim: 60*60*8 Finishes: Natural White laquer Colored laquer


LUCID Partitioning system. The Lucid proposal is based on the gradual rotation of the panels which creates a fading blinking rhythm that integrates both sides of the space through light, shadows and visual connection


Plywood Triangles D120 * H230 Customized Triangles space dividers giving a modern spirit to the space via dynamic triangular pattern. The aim is to stimulate the viewer eye to reveal the hidden order of the patterns and its shadows. Available Material : Plywood covered with walnut veneer corian - Laqcuer finishing Plexi glass Included LED lighting Included



Ornamatics Paneling system Model : CC-001

Dimensions: 230 x 230 cm (United based 115 x 230 ) Material: Cardboard / Wood & Plexi-glass Ornamatics is screen system (Space divider ) incorporate the traditional Arabic Mashrabeya with modern spirit and environmental materials. The aim is to stimulate the viewer eye to reveal the hidden order of the patterns and its shadows, and to encourage the collective emotional response that the act of meditation inspires.



Ornamatics Paneling system Model : ON-002

Dimensions: 230 x 230 cm (United based 115 x 230 ) Material: Cardboard / Wood & Plexi-glass



// Exhibitions & Booth design


// Furnex CCC. 2012

ENCODE studio was awarded a Golden Award at the D+I competition during Furnex Event


// Design is a Verb Library of Alexandria 2012

“Design is a Verb” displays the works of a number of designers from various fields such as architecture, industrial design, product design, fashion design and digital creations. The Project aims to introduce the Egyptian artistic community to Applied Arts, and bring the companies searching for new creative and innovative designs together with talented designers in order to enrich the Egyptian industry. As for “First Time” Exhibition, it offers an opportunity to discover future artists, who would enrich the artistic movement, and provides those promising talents with the support they need to hone their skills and creativity.


// Salone Satellite Milan . 2013 Encode studio participated at Salone Satellite 2013 by “ORNAMATICS” project with a group of Egyptian designers at the “Egyptian Design Hub” booth. The participation has been organized by the EFEC (Egyptian Furniture Export Council) as a result of a “design + Industry” competition held in Egypt in 2012 between young designers where the first five winners represented Egypt at Milan Salone Satellite


// British council . Agouza branch Cairo

2013

During the exhibition, Encode team presented a scope of their intellectual and creative designs that trace a specific understanding on digital design and that will span from art to architecture and from furniture to product design, they will insight the visitor about their research work, workshops and other interactivities and design experiments.


// Institut Francais . Alexandria 2015 ENCODE STUDIO cordially invites you to the design exhibition “Cardboard Secrets ”, as a part of the event “Tous ensemble pour le climat” (“All together for the Climate”) organized by the French Institute in Alexandria. During the opening, ENCODE STUDIO will present several previous projects that has been explored and tested via cardboard prototyping and production, by investigating various digital and physical computational tools for exploring the potential of digital design and fabrication techniques. Depending on the mathematical and material logic of natural systems, ENCODE STUDIO introduces various explorations and applications including prototyping of cardboard material which is being appreciated for its sustainable credentials as it is made up of recycled material. Cardboard offers a good opportunity for the design of sustainable products, like furniture and cladding systems, then allowing the creation of friendly and very interesting interiors by undertaking a unique strategy based on the cutting-edge technologies of CAD & CAM (Computer Aided Design & Computer Aided Manufacturing).


The City

2014 The 6th international Biennale for the artist’s book. Library of Alexandria Cities are complex dynamic systems which identities evolve and mutate over time in response to the dynamic flow of surrounding and embedded forces. What if we consider the city as a vital evolving book? Who would be the writer, the reader, and what would be the content, the script and the message? Are books and cities temporary forms of communications? What is the lifespan of the book ideas or the city identity? The installation debates if architecture is a frozen ideology in time or is it active and responding simultaneously to its context? It explores the development of space that expresses this evolution/ devolution process based on past knowledge and memory, as well as, an expectation. That continual, unpredictable change is inevitably forthcoming due to people different readings of the spirit of the city as parameters to revive the classical idea that a city expresses its own distinctive ethos and values where time is reappeared in the world as something real as a destabilizing but creative milieu


// Educational Workshops


ENCODE is a design by research studio created by the collaboration of architects dedicated to explore innovative design systems on different scales from object to field aiming for a more significant Egyptian presence in the global design market. Based on the mathematical and material logic of natural systems Encode investigate various digital and physical computational tools exploring the potentials of digital design and fabrication techniques to correlate education, profession and design industry. ENCODE team believes in research as a catalyst of innovation in the design industry. During last few years, ENCODE team conducted a series of workshops, seminars and lectures in computational design and fabrication in Alexandria, London, Vienna, Beijing. Also they have been involved in academic, organizational and professional collaborations with specialists in digital design and fabrication industry in Egypt, Germany, Italy, Palestine, China and UK. During these collaborations ENCODE has found nature as a rich world of inspiration through its mathematical and material logic. With strategic industry partners and collaborators, we would be able to develop this knowledge through exploratory workshop environments that focus on learning through making with the latest digital design and fabrication systems through team based projects, dealing with the translation of ideas into atoms, shifting scales between study models & 1:1 fabrication prototypes.


Frozen Tone “Frozen Tone” is an urban artistic installation (Pavilion) proposed at an urban plaza in Alexandria. “Frozen Tone” merges architecture, music; performance and mathematics in a solid form yet interactive with the public. Music and architecture are two faces of one reality where both lead people to experience the journey of life with time as a main factor in discovering them. Both architecture and music express values like rhythms, hierarchy and proportions using two different languages. “Frozen Tone” challenges the separation of the two fields by exploring the common mathematical logic embedded in both sides. The materialization of music will come true by developing the hidden mathematical order of music into a solid state using a special programming language used by architects and musicians to generate forms and melodies which lightens up a path for collaboration meeting with young musicians and architects.


Frozen Tone “Frozen Tone� depends on mathematical logic that can translate music into three dimensions in a way to feel, listen, and think about the flow of tones within the architecture blended within the music. The proposed installation reinforces the importance of materiality and the interrelationship of digital design tools with fabrication and assembly methods, investigating the potentials of the plaza as an inviting point during a proposed event which will be organized in cooperation with the management of the proposed location. This would be a good opportunity for the plaza to interact with the flow of people. The proposal encourages everyone to roundabout arts, swing with the activity of musicians, artists, vendors, and street performers emphasizing on its important role as a place for the public to gather promoting culture, history, arts and unveiling the importance of the undiscovered urban context.


Sandworks Beijing August 2010 Tsinghua Architecture summer school incooperation with The Architectural Association school of Architecture (AA ) Teaching team: Tutor: Yusuke Obuchi (Tutor at DRL master programme, AA school of Architecture) Robert Stuart-Smith, ( Tutor at DRL master programme, AA school of Architecture ) Tutor assistants: Ahmed Abouelkheir & Jiah-LEE (35 degree team, DRL, AA school of Architecture)

Xin Wang , Soomeen Hahm (Zaha Hadid Architects)

As a part of The Beijing Biennale 2010, Tsinghua University held a workshop on Parametric Design in collaboration with the Architectural Association school of Architecture (AA) in London. This focused on algorithmic design, techniques, and theory alongside the study of practical precedents. The theoretical aim is to allow the participants an understanding of how parametric design techniques enhance the design efficiency and flexibility from concept design phases to the practical installation. Ahmed Abouelkheir within a teaching team from the AA has conducted the workshop for two weeks with twenty four students to develop an installation for Beijing biennale. The work investigated the development of sand tectonic prototype proposed by Ahmed and his research team toward a design and a fabrication system. The students have been exposed to digital design methodologies, fabrication, and assembly procedures of a large scale wall of sand.


Paramoire 2011 “Designing, modeling and evaluating” freeform geometries as architectural elements which are highly differentiated in their systems and subsystems is a task which is not possible with traditional methods. This is the time of algorithms and scripts for pushing the limits and helping designers pass the limitation of current 3d software. Thinking about complex geometries, depending on appropriate tools, especially software tools, which are capable of creating and controlling these geometries, their properties and simulating different variations in order to integrate a criterion of design guided by evaluating performances of generating geometrics of architectural forms. The participants designed sliding window panels integrating the moire effect with respect to the functional understanding to improve performance in the context of its environment.


Evolutionary Cellular structure workshop is experimentation on the growth of architectural geometry to produce an abstract and homogeneous generative structure system. It presents an algorithmic process where the initial generative rule is based on the growth of Cellular Automata (CA). Unfolding and sectioning techniques was used to fabricate various proto- types. 1:1 Cardboard installation consists of around 400 Voronoi cells that varied in shape and scale. Each had been unfolded/folded and assembled. Organizational and Geometrical Logics: By changing the rule of 2d CA, a complex growth pattern could be obtained. Every cell is being updated according to a rule that depends on its neighbors in all four directions on the supposed grid. In this experiment two grid systems had been tried: rectangular and hexagonal grids. The integration of the emergent behavior of cellular automata and the evolutionary decomposition of Voronoi can lead to an adaptive and performative structure with high aesthetic value.Voronoi3d is used for decomposing a volume by the proliferation of different 2d CA operations which had been visualized its steps in a 3d spectacle. The evolutionary transformation of Voronoi 3d volumes relies on the growth of CA.


Parametric Patterns The workshop introduces the partiticpants to the hidden world of patterns,understanding ornamental styles of the past, to recreate traditional designs, and to innovate with new interpretations of old styles and with innovative styles altogether thanks to the power of new mathematical tools that let us peer into the past and analyze historical sources of ornament with unprecedented clarity in addition enabled us to describe a modern conception of geometry with more precision of what designers of the past could only hint at .New algorithmic tools empowered us to perform calculations that were intractable in previous generations . Finally, depending on technological manufacturing tools ; machines that can turn digital models provided by a computer into a real-world artifact. Standing at the merger of a generative computational design approach, parametric design and digital fabrication are two faces of the same medal. Taken together, these sets of tools provide new opportunities for the application of computers to the analysis and creation of new Islamic visions for patterns


ICE CUBE .2010 Faculty of Fine Arts . Alexandria ICE CUBE is an experimental installation located somewhere between art, architecture and communication design. ICE CUBE is an attempt that focuses on the development and practices of innovative computational tools processes, theories and applying these in creative, socially meaningful responses to challenging design problems. It is all, about the planning of interpretive spaces. Rather than the additive process, where the design is a simultaneously networked, dialectical process, one which develops a dialogue between verbal-conceptual and visual-representational rhetorical techniques.



// About ENCODE Founders


Ahmed Abouelkheir, Architect, M.Sc., M.Arch: Expert in material and digital fabrication. Co -Founder of ENCODE Ahmed is an architect, teacher assistant and PhD candidate at Ecole Superieure d’Architecture Paris-Malaquais. Ahmed is also a co-founder at Encode design studio in Alexandria, Egypt, where he collaborates with Encode team to develop different design systems depending on material performance as he is specialised in material behavior and digital fabrication techniques. He is responsible at Encode of transforming design ideas into solid prototypes and products through his knowledge in computational design and fabrication gained at the AA school of Architecture in London. Along with his experience in fabrication, Ahmed is well connected to the design market, business, and manufacturers on both local and international levels. Ahmed has been practcing as a professional architect and designer since 2011 . He has awarded first prize for many international and local competitions and has been representing Egypt at the Venice Biennal of Architecture in Italy in 2004.


Work Experience Practice • • •

2011-present / Architect-Co-founder Encode Studio 2016. Snow pro and seasonal space design Retail area .Mall of Egypt ( ongoing project) 2016. SCALE EGYPT office design ( ongoing project )

• • •

2016. Fresh n fresh parallel system ceiling design ( ongoing project ) 2016 .Pyramids Hills Villa. Entertainment zone .interior design ( ongoing project ) 2015. Launching ENCODE SHOP ( www.encodeshop.com ) . products available at Jamspace ; London and creative Egypt Cairo 2015.Smouha building entrance GRC cladding design system ( ongoing project ) 2015. Caesar bay design proposal. SODIC 2015. Ornamatics partitioning system at Marassi Valencia Villa . EMAAR 2014/2015 Sequoia interior design. Zamalek. 2014. Egypt Foods partitioning system design at head office . Arkan 2014. Namma shipping compound design , Safaga ( ongoing project ) 2014. Exhibition design for Nofa Egypt “LE MARCHE “ 2012. Mobica façade design proposal 2001-2009 / Dr. Hussein Ezzat Interior design Studio 2008 Alexandria Chamber of Commerce (interior restoration) 2007 ELNG Petroleum Office building, Edko 2006 Toyota Motors showrooms, Cairo & Alex Residential palaces and apartments , Alexandria 2001-2009 / Freelance architect 2004. Venice Biennale of Architecture Italy, Venice / Egyptian Pavilion design/ Venice 2006 Middle-East Cultural centers Exhibition / Alexandria 2005 Urban-Planning of the area around the Library of Alexandria, competition, First Prize 200 7 Egyptian Canadian Furniture Design, Cairo, competition, First Prize

. • • • • • • • • • • • • • • • • • •


Research Researcher at GSA laboratory, ENSA Paris-Malaquais (Geometry, Structure and Architecture)

• Catenary Structures, Computational generation and fabrication of compressive structures • Computational Material behavior, Sand tectonic system • Penrose Tiling, Quasi periodic tiling of single curved surfaces, digital design and fabrication • Constant angle surfaces, Geometry, modeling and fabrication • Digital Modeling and model making of tensile structures • Complex structures and construction of Interlocked and Nexorade systems • Morphology of periodic and quasi periodic tiling • Building Energy Simulation, Heat loss, insulation and solar radiation Research papers and posters • SCAN 2016, Toulouse Séminaire de Conception Architecturale Numérique • AAG 2016, Zurich, Advanced Architectural Geometry • ACADIA 2015, Ohio, American Computer Aided Design in Architecture • eCAADe 2016, Finland, European Computer Aided Architectural Design • ACADIA 2012, San Francisco, American Computer Aided Design in Architecture

Workshops

Tutoring and organization of the following workshops: • Amsterdam 2016 / Ecological Digital Fabrication / Eth Zurich and TU-Delft universities • Paris 2016 / Computational compression Structures / ENSA Paris Malaquais • Cairo 2015 / Digital Design and Fabrication / AUC, Alexandria University and Paris Malaquais • London 2011/ Digital Fabrication / Architectural Association school of Architecture • Beijing 2010/ Parametric Design & Fabrication / Tsinghua University and Beijing biennale Attending the following workshops: • Paris 2013 / Louis Vuitton museum construction / Frank O.Ghery Technologies • Alexandria 2013. “ Cellular Structure “ ENCODE studio • Alexandria 2013. “Branching “ ENCODE studio • San Francisco 2102 / Robotic Fabrication / California College of Arts • Alexandria 2012. “Ornamatics “ ENCODE studio • Alexandria 2012. “ZEGO design system “ ENCODE studio • Alexandria 2012. “ Hyper space “ Library of Alexandria in cooperation with AA Architecture Association • Tokyo 2010 / Creative Algorithms for design / Kengo Kuma Architects and AA school • London 2009 / Material Behavior in Design / AA school and Royal College of Arts • Cairo 2008 / Design and industry workshop / Egyptian Furniture export council


Exhibitions • • • • • • • • •

2015. Cardboard secrets at French institute 2015. Encode exhibition at Nofa Egypt Furnex – CCC 2014. “International Biennale of the artist book”. 2014 “ Le Marche “ – CCC 2013. ENCODE exhibition at the Egyptian stand at Salone Satellite ,Milano. Italy 2012. Encode exhibition at British council agouza 2012. Encode exhibition at Meuble el chark . Furnex – CCC 2012. “Ornamatics“ ; Design is a verb exhibition : library of Alexandria 2004. Venice Biennale of Architecture Italy, Venice / Egyptian Pavilion design/ Venice

Awards • 2016 Building with UK Grant . British council • 2015 First prize for Best display for Nofa EGYPT flooring at Furnex exhibition • 2013 Honorable mention prize for Hassan Fathy award • 2012 Golden medal prize for Funex Design + Industry design competition • 2012 Grant for Artist . British council • 2011 Project Distinction, Master project, Architectural Association School of Architecture London, 2011. • 2009 Scholarship, Citadel Capital scholarship for post-graduate studies • 2007 First Prize, Egyptian contemporary furniture, competition, Cairo • 2005 First prize, The new campus of Alexandria fine arts Faculty,competition,Alexandria • 2004 First prize, “The re-planning of the eastern harbor, Its waterfront and the area around the library of Alexandria ”,urban planning competition,Alexandria,2004


Ebtissam Farid, M.Sc, PhD, : Expert in design customization and education. Co-Director in Research and design department. Ebtissam Is an architect and associate Professor at Faculty of Fine Arts, department of Architecture of the Faculty of Fine Arts, Alexandria University. Farid received her PhD in architecture from the Faculty of Fine Arts at Alexandria University, around Mass Customization and the Future of Housing. Farid has masterminded and orchestrated a number of local and international multi-disciplinary workshops to explore new grounds for the architectural practice through tools and her research interests lies in Design education. She is investigating various digital and physical computational tools exploring the potentials of digital design and production techniques to correlate education, profession and design industry. Ebtissam is also a co-founder at Encode design studio in Alexandria, Egypt, where she collaborates with Encode team to develop the design industry and production in Egypt by linking practice and education through research and prototyping. She has led the creation of a multi-disciplinary design network between many local and international disciplines, along with local factories, with the aim of developing the industry in Egypt through research to include Egypt on the international creative design Map, offering an opportunity to discuss the value of design to innovation and build communications with other teams and professional practices. Ebtissam interest in bespoke design and customization strategies with her deep experience in practice and market beside her wide international network of communication helps in the growth of Encode network of collaborators.


Exhibitions • • • • • •

2015. Cardboard secrets at French institute 2015. Encode exhibition at Nofa Egypt Furnex – CCC 2014. “International Biennale of the artist book”. Library of Alexandria 2014 “ Le Marche “ – CCC 2013. ENCODE exhibition at the Egyptian stand at Salone Satellite ,Milano .Italy 2012. Encode exhibition at British council agouza

• •

2012. Encode exhibition at Meuble el chark . Furnex – CCC 2012. “Ornamatics“ ; Design is a verb exhibition : library of Alexandria

Awards & competitions • 2016 Building with UK Grant . British council • 2015 First prize for Best display for Nofa EGYPT flooring at Furnex exhibition • 2014 Participated at the Brutalist Architecture competition. Liepaja, Latvia . Homemade desert design and competitions ldt. • 2013 Honorable mention prize for Hassan Fathy award • 2012 Grant for Artist . British council • 2012 Golden medal prize for funex Design + Industry design competition • 2010 First Prize in Competition for the Rehabilitation of ‘Sednaoui Al Khazendar’ Building and the Urban Design and Harmony of ‘Al Khazendar Square’-Cairo • 2010 Participated in the Pyramids Multiplex –Giza –Omran for studies and Design .Team leader • 2008-2009 Participated in the international Competition : House of Arts and Culture ,Beirut , Lebanon , (http://www.darbayrut.org/ProjectDetails.aspx?page=1&pID=37) • 2008 First Prize Dar Al-Yaum Office Tower competition, El-khobar ,Dammam,KSA – BINAOMRAN • 2005 First prize for the design of “The new campus of Faculty of Fine arts “ – Alexandria University competition • 2002 Second prize for the design of “ Smart Village competition – medina Magazine “


Work Experience Professional experience •

2016. Snow pro and seasonal space design Retail area .Mall of Egypt ( ongoing project )

2016. ElSalamlek interior design in cooperation with Prof Dr .Hussien Ezzat Abou Elkheir (on going

project ) •

2016. SCALE EGYPT office design ( ongoing project )

2016. Fresh n fresh parallel system ceiling design ( ongoing project )

2016 .Pyramids Hills Villa. Entertainment zone .interior design ( ongoing project )

2015. Launching ENCODE SHOP ( www.encodeshop.com ) . products available at Jamspace ; Lon-

don and creative Egypt .Cairo •

2015.Smouha building entrance GRC cladding design system ( ongoing project )

2015. Caesar bay design proposal. SODIC

2015. Ornamatics partitioning system at Marassi Valencia Villa . EMAAR

2014/2015 Sequoia interior design. Zamalek.

2014. Egypt Foods partitioning system design at head office . Arkan

2014. Namma shipping compound design , Safaga ( ongoing project )

2014. Exhibition design for Nofa Egypt “LE MARCHE “

2012. Mobica façade design proposal

2009/2010.El Riyadh Techno-valley Development RTV (Phase 1) ,KSA .Omran for studies and de-

sign, Project Internal Manager •

2009/2010 Dar AlYaum Tower (Execution Drawings) , Khobar .KSA . .Omran for studies and design,

Project Internal Manager •

2008. ElDeyafa development, KSA. Omran for studies and design, Urban and architectural design

2008. Initial Regional planning studies for the Comoros Islands - AAST


Workshops • 2015 / 2016 Master of Urban Design - Revitalisation of Historic City Districts Double Degree (Master of Science) . Brandenburg University of Technology Cottbus-Senftenberg • Cottbus / Cairo University, Faculty of Engineering, Department of Architecture / University of Alexandria, Faculty of Fine Arts, Department of Architecture.(https://www.daad.de/deutschland/studienangebote/international-programs/en/?p=d&s=kr&id=3868 • 2015. “Sandworks workshop “ Jury member Organized by the American university of Cairo in cooperation with Palias Malaqa Paris •

2014. Workshop Code-jam

• 2014. Phd Colliqullium seminar at Alexandria University in cooperation with Cottbus university and Cairo University • 2014. The Urban Minorities Final conference ; Echoes from Cosmopolitan Alexandria “Ethnic Minorities and Multiculturalism fostering Alexandria urbanism .Weimar •

2013. Presenting “Alexandria University “ at “Exchange for Change conference “ DAAD . Berlin

• 2013. “Berlin Block workshop “ in cooperation with Alexandria university , technical university in Cottbus and Cairo University •

2013. Workshop “ Cellular Structure “

2013. Workshop “Branching “

• 2012 / 2014. ‘Urban Minorities project / Germany/ Egypt / Jordon / Turkey / Iran ’ in cooperation with the Bauhaus university ,Weimar and the American Univeristy at Madaba Jordon and the GJU in Jordon , Istanbul Sahir Univeristy in Turkey – Terhran University in Iran –funded by the DAAD http://www.uniweimar. de/en/architecture/chairs/stadtforschung/projekte/aktuelle-projekte/urban-minorities/ • 2012. Workshop Parametric Islamic Patterns • 2012. Workshop Generative parametric patterns “ • 2012. Workshop “ZEGO design system “ • 2012. Workshop : Hyper space “ Library of Alexandria in cooperation with AA Architecture Association • 2011. THE BELLUM BRIDGE & THE FUTURE CITY ( city no 1 ) between Italy / Tunisia , AUFO ; Architectural & Urban Forum, Milano , (www.aufo.it) • 2011. Workshop “Para-moire “ • 2011. Workshop Introduction to Parametric Design “ • 2009.Parametric and Algorithmic Modelling workshop ,– Fine arts • 2009 Lectured “ Developing and managing the architectural competitions” • 2008. Structure , Form & Space workshop ,– Fine arts • 2008. Workshop March 10-20 at El Max zone ( a collaboration between architecture department , faculty of fine arts, Alexandria university and institute of energy efficiency building design technical university of Darmstadt) • 2008 Origami & Architecture Workshop– Fine arts


Mohamed Zaghloul, Architect, M.Sc. Expert in Software and programming. Co -Founder of ENCODE Mohamed Zaghloul Is an architect, teacher assistant at Alexandria University and PhD researcher at ETH Zurich. Zaghloul is expert in architectural software, programming languages and scripting tools. At Encode He is responsible of transforming design ideas into generative codes through his wide knowledge in mathematics and geometry gained at Wolfram institute in Boston. Beside his main role in conducting workshops he help Encode team to improve their computational capabilities. Encode gain a worldwide reputation due to the mathematical design software that he developed specially for designers and architects.


Work Experience Practice •

2011-present / Architect – Co-founder Encode Studio.

2016. Snow pro and seasonal space design Retail area .Mall of Egypt ( ongoing project )

2016. SCALE EGYPT office design ( ongoing project )

2016. Fresh n fresh parallel system ceiling design ( ongoing project )

2016 .Pyramids Hills Villa. Entertainment zone .interior design ( ongoing project )

2015. Launching ENCODE SHOP ( www.encodeshop.com ) . products available at Jamspace ;

London and creative Egypt .Cairo •

2015.Smouha building entrance GRC cladding design system ( ongoing project )

2015. Caesar bay design proposal. SODIC

2015. Ornamatics partitioning system at Marassi Valencia Villa . EMAAR

2014/2015 Sequoia interior design. Zamalek.

2014. Egypt Foods partitioning system design at head office . Arkan

2014. Namma shipping compound design , Safaga ( ongoing project )

2014. Exhibition design for Nofa Egypt “LE MARCHE “

2012. Mobica façade design proposal

2006-2009 / Joined Al DAR for Design & Planning consultants, Alexandria

2009, Arab Open University, Elshrook City.

2008, Sudan Residential Buildings, ElKhartoum.

2007, Mosque, 6th October City.

2007, Urban design of Mina Resort, Alex. Coastal Road.

2003 / Joined Aloboor Consultancy office in some architectural projects (junior architect).

Multi-story residential building, Alexandria.

Private Villas, UAE.

2002-2009 / Freelance architect

2007, Private Villa, King Mariot.

2005, Fine Arts Faculty Campus, Alex, competition, First Prize.

2004, Urban-Planning of the area around the Library of Alexandria, competition.


Research Researcher at CAAD Chair – ETH Zurich: • • • • • • • •

Building Performance Simulations – Energy Simulation – CFD Simulation. Machine Learning - Data Mining – Artificial Neural Networks. Teaching Programing Languages: C# - Mathematica. Teaching assistant in Mathematica for Architects Module - MAS Class 2015. Teaching Mathematica Netlink Module - MAS Class 2015. “CFD Emulation”, Software Application – PhD research application at CAAD chair – ETH Zurich Energy Simulation Predictions – PhD research application at CAAD chair – ETH Zurich “HeatMap Pedestrians Analysis”, Sep. – Dec. 2013 Project IA & CAAD Chair and – ETH Zurich.

Research papers and Posters • Generative Art conference 2015, Bevilacqua La Masa Foundation, Venice • New Kind of Science 2012, Curry College – Boston USA. • Construction aware design 2011, KAUST University, Jeddah Software Applications: • 2016, “CFD Emulation tool”. • 2010, “Mantis Add-on tools for linking Mathematica with Grasshopper.

Workshops Tutoring and organization of the following workshops: • 2013. Workshop “ Cellular Structure “ • 2013. Workshop “Branching “ • 2012. Workshop Parametric Islamic Patterns • 2012. Workshop Generative parametric patterns “ • 2012. Workshop “ZEGO design system “ • 2012. Workshop : Hyper space “ Library of Alexandria in cooperation with AA Architecture Association • 2011. THE BELLUM BRIDGE & THE FUTURE CITY ( city no 1 ) between Italy / Tunisia , AUFO ; Architectural & Urban Forum, Milano , (www.aufo.it) • 2011. Workshop “Para-moire “ • Zurich 2015, “Mantis: Mathematica NETLink” – CAAD chair – ETH Zurich. • Paris 2012, “CA behavior for building geometry – Grasshopper + Mathematica via Mantis” Workshop, AAG12 Advances in Architectural Geometry. • Cairo 2011, workshop “Construction aware design”, AUC American University. • Vienna 2010, “AAG10-Generative Performative Modeling via Grasshopper Ecotect through Geco”, workshop, Vienna University of Technology AAG10 Advances in Architectural Geometry. • Alexandria 2009, “Parametric and Algorithmic modeling”, Faculty of fine arts, Alexandria. • Alexandria 2007,”Environmental Design & Energy Efficiency”, Darmstadt University and Faculty of fine arts – arch.Dept. • Alexandria 2004, Artistic workshops “Man and Place”, Faculty of fine arts. • Attending the following workshops: • Boston 2012, “New Kind of Science Summer School”. Wolfram Research group & curry college. • Cairo 2007, “Introduction to Mathematica”, Cairo University.


Awards • 2016 Building with UK Grant . British council • 2015 First prize for Best display for Nofa EGYPT flooring at Furnex exhibition • 2013-present. Scholarship, Swiss Excellence for PhD Research at ETH Zurich • 2013 Honorable mention prize for Hassan Fathy award • 2012 Grant for Artist . British council • 2012 Golden medal prize for funex Design + Industry design competition • 2005 First prize, the new campus of Alexandria fine arts faculty, competition, Alexandria • 2004 First prize, “The re-planning of the eastern harbor, its waterfront and the area around the library of Alexandria”, urban planning competition, Alexandria, 2004.

Exhibitions • • • • • • • •

2015. Cardboard secrets at French institute 2015. ENCODE exhibition at Nofa Egypt Furnex – CCC 2014. “International Biennale of the artist book”. Library of Alexandria 2014 “ Le Marche “ – CCC 2013. ENCODE exhibition at the Egyptian stand at Salone Satellite ,Milano .Italy 2012. ENCODE exhibition at British council agouza 2012. ENCODE exhibition at Meuble el chark . Furnex – CCC 2012. “Ornamatics“ ; Design is a verb exhibition : library of Alexandria


Structure of Join Venture ENCODE studio www.encodestudio.net www.encodeshop.com Architecture design Interior design Product design exhbitions and booth design

AMG Al Amar Group www.alamargroup.com Master Planning Construction Management MEP services Repair and strengthening Studies Value engineering Green Architecture Tender documents

EMG Electro mechnaical design group Mechanical Activities Electrical Activities Evaluation Activities

United R Contractors www.unitedr.com



www.encodeshop.com www.encodestudio.net 2 Wataneya Buildings, Smouha, Alexandria, Egypt Phone : +2-033856769 - Cell phone : +01223692351 mail@encodestudio.net


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