INDEX Studio Portofolio About ENCODE .......................................01 Architecture Design................................05 Interior Architecture & Design..............23 Surfaces Design .....................................49 Exhibitions & Workshops......................73 AI services ...............................................85
//ABOUT ENCODE We are design studio offering meaningful architecture and interior design and fabrication services, supported by cutting-edge research processes and tools. ENCODE is a Limitied Liability Company (LLC) founded in 2012 by a group of internationally acclaimed designers and architects who have developed distinct age in digital design offering to its clients : Architecture | Interior | Surfaces Design
ENCODE is using Computational Process to create different design Abstract-systems to implement in our Designs by using the recent Technology such as Artificial Intelligence. Through our creative and dedicated team, we are offering high design innovative solutions for Residential, Commercial, Hospitality and Retail projects. Our approach is the epitome of comfort meets purpose, and relies on our unique blend of technology and design experience to create something sustainable and comfortable.
// Innovative & unconventional
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//Our Clients & Collaborators 4
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ARCHITECTURE DESIGN 6
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GLC COLOR PIAZZA | 2022 The exterior and interior architecture are unified in a common expression. Tree columns naturally grow and form the interior space. Whiplash curves roam gracefully onto the surfaces creating one connected homogenous feeling, celebrating the essence of Art Nouveau: The abstraction of nature and movement. The curves on the side wall create slits as openings to light the external passage. Abstract Loïe Fuller’s picture perforates the iron mesh façades. The perforations, along with the graceful column in-between, give a sense of Fuller morphing into a butterfly bringing art nouveau to life. The outside light permeates the perforated façade same as the golden sun rays permeate Cairo Downtown’s alleys. Among the rich palette of GLC 2022 trending colors, we selected off-white representing the dominant colors of Art Nouveau. Walking outside the pavilion using the side ramp, the light revealed from the slits invites the visitor to remember the fading beauty of Cairo Downtown and an influential movement: Art Nouveau; the in-between style. 8
GLC COLOR PIAZZA | 2022 9
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// Villa proposal | North Coast_EGYPT
Located on the beautiful Crystal white beaches of North Coast , ENCODE designed a modern vernacular retreat as a reinterpretation of Cycladic architecture spirit. Inspired by the traditional at roofs ,cubic forms, desert landscaping and dazzling brushed whitewashed walls which are consid- ered dominant features of the architecture introduced. Glitters in an abstract concept under the glorious Mediter- ranean sun adding a minimal touch to the white summer house. Simple, modern and conservative, but utterly beau- tiful and unique,Nestled into the the site’s plot, the struc- ture’s design features an expansive terrace with a pool, overlooking the crytal Mediterranean sea shore . The masses are clad in a white plaster facade and are joined by this shared terrace. At the edge of plot , a rectangular modern in nity pool extends out toward the coastline. In addition to presence of large openings in North facade to afford the area expansive views.Speaking of the idea behind the concept, the designer introduces the enagement of the interal spaces with the splended exterior sceneray .
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Throught the ‘Gate of heaven’ entrance present of main spine engages the user directly thoughout the extraordinary breathtaking front outer scene . The one storey house is formed by a split spine that connect all the house zones, providing a smooth transition from total open to semi opened leading to closed through the different funcational areas . Intimacy, cosiness, and comfort were key elements adopted in the desig decisions . Emphasizing on the breathtaking view, heartwarming hospi- tality, comfortable rooms leading to create enjoyable healthy lit interior spaces and playfull contrast between solids / voids - shade and shadows . Via the house spine the user can reach the intersection of the of the two entrances axes, empbracing the patio and the living areas with private accessibility to the night areas.
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// Namma Residences | Safaga| EGYPT Namma shipping lines_ Nesma Holding Company Ltd The project represented a completely new development along the coast of the Safaga which is considered a serious attempt to shape the future of “identity” to the city. This compound is envisaged as a locale where residents and visitors will experience an exceptionally ‘Good’ quality of life where the design aims to revive the traditions, not in an out-fashioned manner, but adapted and integrated to the needs of today’s technical and practical world. It aims to establish balance between new spatial concepts and existing context in almost all aspects of urban design. The compound intends to provide the residents a living environment that is advanced, satisfying and safe. Cohesive, yet varied and interesting, it is hopefully to be recognized by its leading edge architecture and design process in the area in order to achieve a contemporary expression of the structural principles that govern traditional desert architecture.
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The client for Namma shipping compound provided an open brief to build a prototype development of residences for the company’s employees in Safaga. The architect’s response to this site of natural beauty was to create an inspiring and exemplary model of responsible compound, modeled in small scale residences of low density, and integrated with the environment to bring residents into closer contact with their natural surroundings. The concept is to create a pleasant space that people may live, gather and share experience willingly, providing variant residences for employees of the company or guests to rent. Since the land has no relief and had few planning possibilities, the designers wanted to take advantage of the site desert properties to totally fit in place amidst the horizontal lines of the site and surroundings in order to make the most of the immediate environment and create sufficient interesting desert type landscape.
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//Casaer Bay proposal | North coast | SODIC
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SOM is a computational design process to find the optimum solutions based on the project data and parameters. The process is cyclical from data to design to optimize the concept values . SOM method enables to render a space where every object in the scene is linked to the others through an abounded of data. Data Values are derived from ; Areas ,matrix of relations between project elements [1.0 to 0.0] - Environmental Aspects [ Solar radiation-airflow-shaing - visual accessiability. etc] . By Generating all the possibilities in between the project elements we arrive to the optimum solutions for each type of villas. Which after it goes into a sub cyclical process of design development and evaluation.
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// Madinaty prayer unit
Cairo . EGYPT
Talaat Mostafa Group | 2018
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//MOBICA | Facade design proposals
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//Sentido Hotel extension proposal | Marsa Allam | OUD
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//Faculty of Fine Arts Campus. Alexandria University | First prize In cooperation with Prof Dr Hebatalla Abou el Fadl - Eng Ahmed Hassan - Eng Reham Ahmed
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// The Rehabilitation of “Sednaoui Al Khazendar”
Buidling & the urban design and harmony of ‘ Alkhazendar square’ competition | First Prize NOUH .Cairo In cooperation with May ElTabbakh A- Sherif Farag - Eman Saleh - Karim Nabawy - Mirhan Damir
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INTERIOR ARCHITECTURE & DESIGN 24
//Honeywell |Headquarter
CFC . EGYPT | 2017 In collaboration with UGEI
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//Honeywell |Headquarter
CFC . EGYPT | 2017 In collaboration with UGEI
The design is motivated by the sense of “SEE-Through“ which enable the integration of the space through translucent and reflective materials. The reflections adds a dynamic layer over the surfaces, but with perspective and shadows which extends the space over the surfaces and consequently deepen the surface . That is a part of the space identity where the Quartz floor reflects the surrounding. Based on this approach, the design idea considers a range of reflecting and translucent materials in a dynamic yet elegant mood.
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//Honeywell |Construction 28
// KONE | Headquarter
In collaboration with UGEI
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//Astellas HQ office
Concept design proposal | In collaboration with UGEI
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The ‘Biophilic landmark stations’ elements are introduced in the space creat- ing an element of nature and making the most of the original characteristics of the space, the designers adopt the concept of the “Biophilic Nodes” where their taregt is to achieve a totally continuous feeling between the 3 floors of the companyThe creation of such vertical Nodes distributed along the oor empha- sis on the continous , growing , dynamic feeling between the spaces inorder to de ne the new workspace of being connected instead of being segregated .The Biophilic stations act as connective spines between all 3 oors. The ‘Landmark stations’ , inspired by concept of “Biophilia” is an important feature that owing underneath a lot of L’Oréal concept starting from natural plants to products , spiral upward and become a central gathering point at each zones.
//L’Oreal Office | New Cairo | 2019
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L’OREAL Goes Green Sustainability is no longer a trend, but a way of life for many corporate environ- ments. As Green-building initiatives continue to rise and property developments in o ce buildings, We believe it L’OREAL new vision should adopt eco-conscious interior design .L’OREAL’s busy environment with ever changing technology, a well-designed work- place should change e ortlessly according to the task at hand. Developing areas that can be easily adapted to suit changing require- ments is an essential element. A Productive well-being is an aspect of workplace design that has been embraced by designers more recently. With the health and well-being of employees being central to design, we see a positive impact on health, happiness, and productivity in the workplace., The design adopts com- fort, air ow, lighting, indoor plant life through individual plants and connectivity to increase the productive well-being of L’OREAL’S sta members. Also bringing the outdoors inside is an o ce design trend will boost the o ce workers whom are spending around eight hours a day inside, we can see the bene ts of bring- ing more natural elements into the workplace to enhance productivity. 34
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The light runs the entire space celebrating the goal of SAP: The best-run businesses make the world run better. Our main actors inside SAP office are running light, crisp materials, and specifically selected furniture for SAP. They are performing together in a homogeneous way. Once you enter the external space, you will have an intuitive feeling of SAP running live and simple. We used the energy of light and its properties: shape, intensity, and size for guiding the users inside the space in both static and dynamic sequences. This symbolizes the continuous motion and constant innovation of SAP. We provided SAP employees with a variety of both independent and open workplaces while taking acoustic treatments in mind. On one hand, we designed independent workspace in a way that enhances privacy, acoustic independence, and concentration for the employees. On the other hand, we wanted our design of collaborative spaces to enhance brainstorming, engagement and design thinking. Other spaces like auditorium and meeting areas needed a flexible design to allow sharing information, discussions and making presentations during events.
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//SAP HQ | CFC| New Cairo | 2020
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Advanced planning variations allowed us to tailor SAP’s workplace design solution to fit their specific needs. We can see clearly how Activity-Based Work (ABW) designs help make the office space more like the outdoors and less like the indoors. ABW workplaces often incorporate plant life, natural light, and fresh air into their schemes. As the simple act of walking in a forest has been shown to reduce stress, we added actors from nature into the play: green plants, earthy materials, and natural lighting. In the ABW environment, employees can choose the workspace that best suits their mood and their current task from individual to collaborative tasks. This freedom of choice has been linked to positive feelings, and therefore employees’ well being. As open spaces are crucial for opening minds, SAP floor plans are decentralized, with connecting pathways axes that allow clear lines of sight, necessitating movement between and among a wider variety of individuals and groups, ultimately driving SAP business success.
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//Futtaim HQ office
Concept design proposal
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With advancements in technology, new annual goals and employee turn- over, it’s safe to say the workplace is ever-changing. But even with all the changes that happen, one thing remains the same—you need an office that’s useful and enjoyable to employees. The Design presents authentic design solutions that signal an organization’s commitment to its core values creating a physical environment that tells the story of an organization in a way that resonates with not only its leadership and employees but also their clients. The design presented take root through a design vocabulary, expressive and creative visual branding focusing on sending a sharp and clear message of confidence and trust! Inspired from the iconic geometrical logo of Futtaim The design of the office space is a clean-cut, simple and aesthetically yet must appeal to be futuristic and dynamic as it needs to engage employees and make them efficient, all while supporting their different wants and needs. The office design and technology use should also bring the employees together and help them perform at their best level.
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// SNOWPRO & Seasonal space | Store Interior design MAF .Mall of EGYPT . 2016 41
Snowpro retail store at SKI-EGYPT MALL OF EGYPT adopts the dynamic theme of the parallel system that dominates the theme of the space and products presented in the store. The focus of the store design depends on attracting the clients by adding a dominant dynamic undulating ceiling installation that is evocative of dynamic rippled slates warm mood feeling made from Oakwood, targeting an ultra-modern space. Though the installation is intensely figural and voluminous. It is actually composed entirely of CNC Oakwood find that simply and easily hook onto steel rails that follow the curvature of the canopy.
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//Pyramids Hills | Entertainment zone | 2016 In collaboration with Style design and EKLEGO
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//Sequoia Theme Design Zamalek | 2014_18
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//Hospitality Themes for Hotels
Ornamatics theme
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SURFACES DESIGN 50
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TWISTS Greek Campus | Mall of Arabia | 2021 Creates sleek facade designs that control the income of light and privacy using twisted vertical louvers. We play with rotation angles, shapes, colors, and light to bring a modern and dynamic image to the façade. It changes its perception when the viewing angle changes bringing life to the facade. The louvers come in various colors and materials such as steel, wood, acrylic, Corian, and felt. The twisting system is used for partitions, fences, gates, façades, and bespoke installations.# Greek Campus Interior Façade . 2020
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EXPANSE | Cryptography of Nature 53
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EXPANSE | Variations 55
EXPANSE | Cryptography of Nature In today,s world, we can do so much when viewing computers as abstract machines for exploration. We used the potentials of coding to create a digital space inspired from nature. One folded space unfolds to spawn millions of complex, detailed, yet surprising patterns inspired from nature. Taming of the infinite, we extracted a collection of 3D wall paneling system with variant patterns and harmonically integrated them to tell a story about the un expected magical beauty of nature. Our design process from exploration, prototyping, to final design has been rewarding. It simply spurred our imagination of what is yet to be explored. Our standard collection consists of 18 motifs with an infinite range of bespoke pieces create graceful features with modular panels offering new interesting interior and exterior moods surprising functional and remarkably beautiful. The cladding systems comes in 3D modules that can be arranged in a standard and innovative organization to accommodate different areas and can be easily installed on-site. EXPANSE Unit-Based wall panels target both residential and corporate consumers who like to explore intresting shapes yet at the same time seek a “modern” style made up of high quality, combined with a distinctive design of new geometry in a dynamic dialogue between different materials and cutting edge technologies toward elegant and unique designs. 56
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EXPANSE | Cryptography of Nature 58
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DIAMONDS | GRP Cladding panels
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ORNAMATICS SURFACES Patterns have been always a distinctive part of our daily life products, whether it is ornamental or functional, it often embeds cultural and historical values. Islamic patterns evolved over centuries while branding our heritage not only as an art/craft object but also as a geometrical and mathematical innovation. The evolution of the legacy is fading due to the shortage of craftsmanship and also for the lack of development of its design. ENCODE challenges the reviving of the valuable legacy by exploring new path ways through experimentation in cutting edge design systems and production techniques. ENCODE introduces as series of Islamic patterns that incorporate the traditional themes with contemporary and modern spirit, colors and materials, creating masterpieces of high expressive value and functionality. A complete collection of home furniture, characterized by geometric shapes of strong aesthetic effects aiming to stimulate the viewer eye to reveal the hidden order of the patterns and its shadows, and to encourage the collective emotional response that the act of meditation inspires. The pattern system is introduced through a wide range of scales and materials suitable for many applications .
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//Ornamatics | Felt Surfaces
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//Ornamatics Paneling system | Cardboard | Wood | Plexi-glass
Ornamatics is screen system (Space divider ) incorporate the traditional Arabic Mashrabeya with modern spirit and environmental materials. The aim is to stimulate the viewer eye to reveal the hidden order of the patterns and its shadows, and to encourage the collective emotional response that the act of meditation inspires.
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DEGRAIN | Cardboard cladding system
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//Parallel System ‘Encode panels’ is a collection of innovative wall cladding system that creates graceful interior and exterior features with modular panels in wood and GRC.The cladding systems come in modules that can be arranged in standard and innovative organization to accommodate areas of any size, different cooperate and residential spaces, and can be easily installed on-site. Ten different designs have been carefully studied to enable their assembly in unique organizations from simple and modern to retro and complex patterns. 70
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//Parallel Modular Cladding systems The cladding systems come in modules that can be arranged in standard and innovative organization to accommodate areas of any size, for corporate and residential spaces, and can be easily installed on-site. Ten different designs have been carefully studied to enable their assembly in unique organizations from simple and modern to retro and complex patterns. 72
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EXHIBITIONS & WORKSHOPS77
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// THE CITY
The 6th international Biennale for the artist’s book. | Library of Alexandria Cities are complex dynamic systems which identities evolve and mutate over time in response to the dynamic flow of surrounding and embedded forces. What if we consider the city as a vital evolving book? Who would be the writer, the reader, and what would be the content, the script and the message? Are books and cities temporary forms of communications? What is the lifespan of the book ideas or the city identity? The installation debates if architecture is a frozen ideology in time or is it active and responding simultaneously to its context? It explores the development of space that expresses this evolution/devolution process based on past knowledge and memory, as well as, an expectation. That continual, unpredictable change is inevitably forthcoming due to people different readings of the spirit of the city as parameters to revive the classical idea that a city expresses its own distinctive ethos and values where time is reappeared in the world as something real as a destabilizing but creative milieu 75
// Furnex | CCC | 2012 ENCODE studio was awarded a Golden Award at the D+I competition during Furnex Event
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// Salone Satellite | Milan . 2013 Encode studio participated at Salone Satellite 2013 by “ORNAMATICS” project with a group of Egyptian designers at the “Egyptian Design Hub” booth. The participation has been organized by the EFEC (Egyptian Furniture Export Council) as a result of a “design + Industry” competition held in Egypt in 2012 between young designers where the first five winners represented Egypt at Milan Salone Satellite
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//Ornamatics | Salonesatellite Ornamatics selected as one of the best 500 product exhibited throught out the 20 years of Salone Satellite 78
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// Design is a Verb |Library of Alexandria |2012 “Design is a Verb” displays the works of a number of designers from various fields such as architecture, industrial design, product design, fashion design and digital creations. The Project aims to introduce the Egyptian artistic community to Applied Arts, and bring the companies searching for new creative and innovative designs together with talented designers in order to enrich the Egyptian industry. As for “First Time” Exhibition, it offers an opportunity to discover future artists, who would enrich the artistic movement, and provides those promising talents with the support they need to hone their skills and creativity.
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// British council |Agouza branch |Cairo |2013 During the exhibition, Encode team presented a scope of their intellectual and creative designs that trace a specific understanding on digital design and that will span from art to architecture and from furniture to product design.
// Institut Francais | Alexandria | 2015 ENCODE STUDIO exhibited “Cardboard Secrets ”, as a part of the event “Tous ensemble pour le climat” (“All together for the Climate”) organized by the French Institute in Alexandria. During the opening, ENCODE STUDIO presented several previous projects that has been explored and tested via cardboard prototyping and production, by investigating various digital and physical computational tools for exploring the potential of digital design and fabrication techniques.
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// London Design Fair |Tent London | 2016 //Mood Brussles | 2017
//Dubai Design District D3 | UAE | 2016
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//Cellular Structure | WORKSHOP Alexandria | 2014
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//Frozen Tone | WORKSHOP Alexandria | 2013
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// AI SERVICES 86
Machine-Learning and Big Data are important factors in nowadays informational spaces … With ENCODE, you can inhibit them, all of the answers are in these informational spaces, only good questions are needed… Save your time and your money, join as today to be 1000x faster… Crucial decisions in the beginning of your project is important… We offer the following: Both Innovative Architectural and interior design Solutions such as Test-fit of your project program, get a probabilistic a space that you are looking at will be able to accommodate the program’s needs, Synthesis Fast varied architectural design styles. Synthesis Fast varied interior design styles, Decision support for Real-State Market Dynamics, Forecasting of a time series data format and more
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Adopting Computational Process to create different design Abstract-systems to implement in our Designs by using the recent Technology such as Artificial Intelligence. Through our creative and dedicated team, we are offering high design innovative solutions for Residential, Commercial, Hospitality and Retail projects. Our approach is the epitome of comfort meets purpose, and relies on our unique blend of technology and design experience to create something sustainable and comfortable.
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Mohamed Zaghloul
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Mohamed Zaghloul 91
// Data Crawling 92
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