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INDEX Studio Portofolio About Encode //Architecture Design .......9 Namma residences...........10 North Coast villa ...............12 Ceaser Bay proposal.........14 Madinaty prayer unit .......18 Mobica . Facade ................19 Sentido Hotel proposal ...20 Fine Arts Campus..............22 Sednaoui Al Khazendar....23 //Interior Design ..............25 Honeywell............................26 KONE.....................................29 Sequoia Zamalek..............30 Loreal...................................34 Snow pro ............................36 Nofa Egypt .........................38 Pyramids Hill......................39 Futtaim HQ proposal .......40 Astellas proposal .............42 Residence lobby ..............43 KSA Hotel Proposal ..........46 Elsalamlek Hotel................48
//Exhibitions & Booths .....69 Furnex .................................70 Design is a verb ................71 Salone Satellite.................72 British council ...................74 Institut francais.................75 The city.................................76 Mood ....................................77 LDF .Tent .............................78 Dubai Design District ......79 // AI Services & App.............81 //Workshop ............................89
//Product Design ................51
Ornamatics .........................52 Parallel .................................62
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// About Us We are design studio offering meaningful architecture and interior design and fabrication services, supported by cutting-edge research processes and tools. ENCODE is a registered office established in Alexandria, Egypt since 2011, where its team members are on an interdisciplinary team interface that adopts Computation, bespoke creative design, and digital fabrication offering to its clients : Architecture - Interior - Product Design.
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// Our Mission
At Encode, design is not a noun, or synonyms to ‘style’, but rather a verb of production, problem-solving, an added value, and a holistic business process. Our approach adopts innovative and customized approaches to satisfy the customers’ specific needs and, our style is unconventional and unpredictable, yet, precise and apt. We bring our customers’ ideas to life with cutting-edge technology and, we create contemporary designs that never go out of style.
// Our Vision To redefine the concept of design and foster innovation through advanced technology, research and collaborative stakeholder-participation.
// Innovative & unconventional
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// Our Services ENCODE Design Studio, is ceaselessly researching the world’s latest design systems and fabrication technologies to push the boundaries of modern design as we know them today. They offer Architecture, Interior, Product Design . Round the clock, ENCODE Design Studio organizes research workshops, professional and academic collaboration projects and joins hands with leading industry partners and contractors to create a pipeline of inexhaustible design and fabrication innovations, whether in architectural, interior or industrial design.
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//Our Clients & Collaborators
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// Architecture DESIGN
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// Namma Residences Safaga . EGYPT
Namma shipping lines. Nesma Holding Company Ltd
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The project represents a completely new development along the coast of the Safaga which is considered a serious attempt to shape the future of “identity” to the city. This compound is envisaged as a locale where residents and visitors will experience an exceptionally ‘Good’ quality of life where the design aims to revive the traditions, not in an out-fashioned manner, but adapted and integrated to the needs of today’s technical and practical world. It aims to establish balance between new spatial concepts and existing context in almost all aspects of urban design. The compound intends to provide the residents a living environment that is advanced, satisfying and safe. Cohesive, yet varied and interesting, it is hopefully to be recognized by its leading edge architecture and design process in the area in order to achieve a contemporary expression of the structural principles that govern traditional desert architecture.
The client for Namma shipping compound provided an open brief to build a prototype development of residences for the company’s employees in Safaga. The architect’s response to this site of natural beauty was to create an inspiring and exemplary model of responsible compound, modeled in small scale residences of low density, and integrated with the environment to bring residents into closer contact with their natural surroundings. The concept is to create a pleasant space that people may live, gather and share experience willingly, providing variant residences for employees of the company or guests to rent. Since the land has no relief and had few planning possibilities, the designers wanted to take advantage of the site desert properties to totally fit in place amidst the horizontal lines of the site and surroundings in order to make the most of the immediate environment and create sufficient interesting desert type landscape.
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// Villa proposal North Coast . EGYPT Located on the beautiful Crystal white beaches of North Coast , ENCODE designed a modern vernacular retreat as a reinterpretation of Cycladic architecture spirit. Inspired by the traditional at roofs ,cubic forms, desert landscaping and dazzling brushed whitewashed walls which are consid- ered dominant features of the architecture introduced. Glitters in an abstract concept under the glorious Mediter- ranean sun adding a minimal touch to the white summer house. Simple, modern and conservative, but utterly beau- tiful and unique,Nestled into the the site’s plot, the struc- ture’s design features an expansive terrace with a pool, overlooking the crytal Mediterranean sea shore . The masses are clad in a white plaster facade and are joined by this shared terrace. At the edge of plot , a rectan- gular modern in nity pool extends out toward the coastline. In addition to presence of large openings in North facade to afford the area expansive views.Speaking of the idea be- hind the concept, the designer introduces the enagement of the interal spaces with the splended exterior sceneray .
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Throught the ‘Gate of heaven’ entrance present of main spine engages the user directly thoughout the extraordinary breathtaking front outer scene . The one storey house is formed by a split spine that connect all the house zones, providing a smooth transition from total open to semi opened leading to closed through the different funcational areas . Intimacy, cosiness, and comfort were key elements adopted in the desig decisions . Emphasizing on the breathtaking view, heartwarming hospi- tality, comfortable rooms leading to create enjoyable healthy lit interior spaces and playfull contrast between solids / voids - shade and shadows . Via the house spine the user can reach the intersection of the of the two entrances axes, empbracing the patio and the living areas with private accessibility to the night areas.
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//Casaer Bay . North coast . SODIC
2015
SOM is a computational design process to find the optimum solutions based on the project data and parameters. The process is cyclical from data to design to optimize the concept values . SOM method enables to render a space where every object in the scene is linked to the others through an abounded of data. Data Values are derived from ; Areas ,matrix of relations between project elements [1.0 to 0.0] - Environmental Aspects [ Solar radiation-airflow-shaing - visual accessiability.etc] . By Generating all the possibilities in between the project elements we arrive to the optimum solutions for each type of villas. Which after it goes into a sub cyclical process of design development and evaluation.
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//Casaer Bay . Northcoast . SODIC
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//Casaer Bay . Northcoast . SODIC //
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//Casaer Bay . Northcoast . SODIC
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// Madinaty prayer unit Cairo . EGYPT
Talaat Mostafa Group 2018
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//MOBICA . Facade design
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//Sentido Hotel extension proposal .Marsa Allam -OUD
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//Faculty of Fine Arts Campus. Alexandria University First prize In cooperation with Prof Dr Hebatalla Abou el Fadl Eng Ahmed Hassan Eng Reham Ahmed ENCODE team ..Ebtissam Farid - Mohamed Zaghloul - Ahmed Hussien
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// The Rehabilitation of “Sednaoui Al Khazendar” Buidling & the urban design and harmony of ‘ Alkhazendar square’ competition First Prize NOUH .Cairo
In cooperation with May ElTabbakh Architects - Sherif Farag - Eman Saleh - Karim Nabawy - Mirhan Damir
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// Interior DESIGN
// Honeywell Headquarter CFC . EGYPT JLL - UGEI 2017 The design is motivated by the sense of “SEE-Through“ which enable the integration of the space through translucent and reflective materials. The reflections adds a dynamic layer over the surfaces, but with perspective and shadows which extends the space over the surfaces and consequently deepen the surface . That is a part of the space identity where the Quartz floor reflects the surrounding. Based on this approach, the design idea considers a range of reflecting and translucent materials in a dynamic yet elegant mood.
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// Honeywell Headquarter
CFC . EGYPT JLL - UGEI
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// KONE Headquarter EGYPT JLL . UGEI
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// Sequoia Interior . Zamalek . 2014 Ornamatics theme ..
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//SEQUOIA .2015 ENCODE introduces the ‘Exotic Nature’ theme at Sequoia restaurant in Zamalek,Cairo. The theme revisit natural forms and rules of organization in a homogenous blend of materials and colors. “We were raised far of rural and natural landscape, within urban spaces and the machinic life in cities. In the machine, we live in recursive cycles, stuck to screens, where we miss the act of ‘observing’, our surrounding, ourselves, and our nature. Every year, Ramadan comes to break this cycle, enabling a moment of a step back, of a laid back, to observe, and to revisit what we missed. This year at Sequoia, ‘Exotic Nature’, simply reconsider the ‘Nature’ we are missing. Plants, animals, insects, crystals, lights and materials are introduced in a unique theme that stimulates the eye to reveal the recursive rules in the exotic surroundings. “Reflection” is the corner stone of this natural collection, and consequently, symmetry, mirror and kaleidoscope which manipulate the organization of every element in the space, from the entrance to the pendant lightings, and from the wall to the printed fabrics in a homogenous blend of materials and colors. “
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Sequoia Interior Zamalek . 2017 A feast for the eyes
A Golden diamond, geometric, elegant, shinning, glittery, artistic, emerald, neo classical theme that celebrates the event inspired of the Art Deco motifs embraces sequoia as the hub for this feast. The theme serves to illustrate various decorative features and local expressions of Art Deco style where Golden diamonds shape Mirrors, sequins, lights and materials are introduced in a unique theme that stimulates the eye to reveal the recursive rules in the vintage surrounding. “Brilliant” is the corner stone of this retro collection, and consequently, dynamic, reflective materials which manipulate the organization of every element in the space, from the glittering entrance to the glowing pendant lightings, central column, and from the wall to the Art-deco pattered fabrics in a homogenous blend of materials and colors that celebrates the sleek sophistication of Egypt’s belle époque to celebrate food in a joyful and inspirational atmosphere. The idea behind using reflective materials is to glow the space creating a shiny node that overlooks the beautiful view of the Nile, visitor movements, surrounding lights and shadows creating a vibrant dynamic space.
Sequoia Interior Zamalek . 2018 Flowing Garden
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//L’Oreal Office. New Cairo . 2019 JLL - UGEI
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// SNOWPRO & Seasonal space
Store Interior design MAF .Mall of EGYPT . 2016
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//Nofa Egypt Booth
Furnex Best Display award . 2015
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//Pyramids Hills Entertainment zone . 2016
Ornamatics theme ..
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Entertainment zone interior design . 2016
Ornamatics theme 39 ..
//Futtaim HQ office Concept design proposal
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//Astellas HQ office
Concept design proposal
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Encode panels’ is a collection of innovative wall cladding system that creates graceful interior and exterior features with modular panels in wood and GRC.The cladding systems come in modules that can be arranged in standard and innovative organization to accommodate areas of any size, different cooperate and residential spaces, and can be easily installed on-site. Ten different designs have been carefully studied to enable their assembly in unique organizations from simple and modern to retro and complex patterns.
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//Hospitality Themes for Hotels
Parallel theme
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//Hospitality Themes for Hotels
Ornamatics theme
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//Jeddah Hotel Proposal .KSA
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2018
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//Elsalamlek Hotel.Montaza . Alexandria
Concept design incooperation with Prof Dr. Hussien Ezzat 2016
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// Product DESIGN
O R N A M AT I C S Patterns have been always a distinctive part of our daily life products, whether it is ornamental or functional, it often embeds cultural and historical values. Islamic patterns evolved over centuries while branding our heritage not only as an art/ craft object but also as a geometrical and mathematical innovation. The evolution of the legacy is fading due to the shortage of craftsmanship and also for the lack of development of its design. ENCODE challenges the reviving of the valuable legacy by exploring new path ways through experimentation in cutting edge design systems and production techniques. ENCODE introduces as series of Islamic patterns that incorporate the traditional themes with contemporary and modern spirit, colors and materials, creating masterpieces of high expressive value and functionality. A complete collection of home furniture, characterized by geometric shapes of strong aesthetic effects aiming to stimulate the viewer eye to reveal the hidden order of the patterns and its shadows, and to encourage the collective emotional response that the act of meditation inspires. The pattern system is introduced through a wide range of scales and materials suitable for many applications .
// Ornamatics Chairs
//Ornamatics Paravent
Model : OP-001
60 x 190 cm ( 3 panels ) Ornamatics paravents incorporate the traditional Arabic Mashrabeya with modern spirit .The paravent is composed of three rectangular Panels with perforated ornaments in 6 layers of 6 mm plywood with walnut veneer and matte luster finishing. The three panels are assembled by 9 metal hinges.
//Ornamatics Paravent
Model : OP-002
60 x 190 cm ( 3 panels )
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Three rectangular Panels with perforated ornaments in 5 layers of 6 mm plywood covered with walnut veneer and matte luster finishing. The three panels are assembled by 9 metal hinges.
//Ornamatics sideboards Model : OB-001
W 168 x D 50 x H 81.5 Series of cabinets - with doors and/ or drawers characterized by door decorated with ornaments profile. Construction in solid Beech wood on four legs. The three doors are in (18+6 mm) plywood and coveredwith walnut oak veneer with ornaments. Top and sides are in 18mm plywood and covered with walnut oak veneer. Back in 3 mm plywood in luster matt finishing. One 12mm plywood shelf is included inside in luster matt finishing.
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//Ornamatics Tables W 94 x D 65 x H 40 W 94 x D 65 x H 38 Diameter 50 x H 36 Series of table , oval and round shaped characterized by the top made of plywood 18 mm covered polished with white lacquer , decorated with ornaments . The top is fixed on three legs in massive oak wood finished in matt luster .
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//Ornamatics Curtains
//Ornamatics Curtians Soft partitions Curtains 60 x 240 cm
Felt screens (double layered) including perforated Geometrical ornaments.
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// Ornamatics Paneling system Model : CC-001
Dimensions: 230 x 230 cm (United based 115 x 230 ) Material: Cardboard / Wood & Plexi-glass Ornamatics is screen system (Space divider ) incorporate the traditional Arabic Mashrabeya with modern spirit and environmental materials. The aim is to stimulate the viewer eye to reveal the hidden order of the patterns and its shadows, and to encourage the collective emotional response that the act of meditation inspires.
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//Parallel Collection ‘Encode panels’ is a collection of innovative wall cladding system that creates graceful interior and exterior features with modular panels in wood and GRC. The cladding systems come in modules that can be arranged in standard and innovative organization to accommodate areas of any size, different cooperate and residential spaces, and can be easily installed onsite. Ten different designs have been carefully studied to enable their assembly in unique organizations from simple and modern to retro and complex patterns. Installation instructions are included with every Encode cladding package. Please contact ‘info@encodestudio.com’ for installation inquiries or to ask for a visit by the installation team.
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// Parallel Table; Bilge PB-001 W 50 x D 50 x H 94 The set of ‘Bilge’ table and stools is an integrated ‘space saving’ design, where stools are embedded within the body of the table creating a timeless beauty of crafted wood with modern efficiency and technology. The set is milled from high-grade plywood and finished by hand with eco-friendly oil that reveals the distinct beauty of natural wood veneer. The ‘Bilge’ set gleams with quality, comfort, and functionality in both commercial and residential environments.
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// The Hull Bench PB-001 W 300 x D 75 x H 70
The Deck’s curves are derived from water flux and whale skeleton, inspiring yet comfortable for seating, laying and relaxing. 125 piece of high quality plywood are digitally designed, milled and finished by hand with eco-friendly outdoor coating for a unique piece of art. Bench madeof plywood sections 12 mm thick, fastened together with iron rods, which are wound on the mounting bolts.
//Flux Wall System Customized OS-001 W 750 x D 150
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Inspired from smooth wind blowing over the water surface, the wall is a distinctive art work in a seven meter long assembly. The design is carefully studied where the wind effect is gradually and smoothly growing over the surface from a single wrinkle to complex ripples. The interesting Shadows created by the ribs change not only the form but also the perception of the wood colours and veneer tones creating and original value to the wall art. The perception of form, lights and shadows changes dynamically in relevance to the viewer angle in a moiré-effect.
//Modular Cladding systems The cladding systems come in modules that can be arranged in standard and innovative organization to accommodate areas of any size, for corporate and residential spaces, and can be easily installed on-site. Ten different designs have been carefully studied to enable their assembly in unique organizations from simple and modern to retro and complex patterns.
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// Exhibitions & Booth DESIGN
// Furnex CCC. 2012 ENCODE studio was awarded a Golden Award at the D+I competition during Furnex Event
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// Design is a Verb Library of Alexandria . 2012
“Design is a Verb” displays the works of a number of designers from various fields such as architecture, industrial design, product design, fashion design and digital creations. The Project aims to introduce the Egyptian artistic community to Applied Arts, and bring the companies searching for new creative and innovative designs together with talented designers in order to enrich the Egyptian industry. As for “First Time” Exhibition, it offers an opportunity to discover future artists, who would enrich the artistic movement, and provides those promising talents with the support they need to hone their skills and creativity.
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// Salone Satellite Milan . 2013 Encode studio participated at Salone Satellite 2013 by “ORNAMATICS” project with a group of Egyptian designers at the “Egyptian Design Hub” booth. The participation has been organized by the EFEC (Egyptian Furniture Export Council) as a result of a “design + Industry” competition held in Egypt in 2012 between young designers where the first five winners represented Egypt at Milan Salone Satellite
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Ornamatics selected as one of the best 500 product exhibited throught out the 20 years of Salone Satellite
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// British council
Agouza branch Cairo 2013
During the exhibition, Encode team presented a scope of their intellectual and creative designs that trace a specific understanding on digital design and that will span from art to architecture and from furniture to product design, they will insight the visitor about their research work, workshops and other interactivities and design experiments.
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// Institut Francais . Alexandria 2015 ENCODE STUDIO exhibits “Cardboard Secrets ”, as a part of the event “Tous ensemble pour le climat” (“All together for the Climate”) organized by the French Institute in Alexandria. During the opening, ENCODE STUDIO presented several previous projects that has been explored and tested via cardboard prototyping and production, by investigating various digital and physical computational tools for exploring the potential of digital design and fabrication techniques.
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// The City The 6th international Biennale for the artist’s book. - Library of Alexandria Cities are complex dynamic systems which identities evolve and mutate over time in response to the dynamic flow of surrounding and embedded forces. What if we consider the city as a vital evolving book? Who would be the writer, the reader, and what would be the content, the script and the message? Are books and cities temporary forms of communications? What is the lifespan of the book ideas or the city identity? The installation debates if architecture is a frozen ideology in time or is it active and responding simultaneously to its context? It explores the development of space that expresses this evolution/devolution process based on past knowledge and memory, as well as, an expectation. That continual, unpredictable change is inevitably forthcoming due to people different readings of the spirit of the city as parameters to revive the classical idea that a city expresses its own distinctive ethos and values where time is reappeared in the world as something real as a destabilizing but creative milieu
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//Mood Brussles MoOD - Meet only Original Designs presenting selected cutting edge surface materials at the innovation Platform .
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// London Design Fair - Tent London - 2016
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//Dubai Design District D3
- UAE- 2016
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// AI Services & Applications
Adopting Computational Process to create different design Abstract-systems to implement in our Designs by using the recent Technology such as Artificial Intelligence. Through our creative and dedicated team, we are offering high design innovative solutions for Residential, Commercial, Hospitality and Retail projects. Our approach is the epitome of comfort meets purpose, and relies on our unique blend of technology and design experience to create something sustainable and comfortable.
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Machine-Learning and Big Data are important factors in nowadays informational spaces … With ENCODE, you can inhibit them, all of the answers are in these informational spaces, only good questions are needed… Save your time and your money, join as today to be 1000x faster… Crucial decisions in the beginning of your project is important… We offer the following: Both Innovative Architectural and interior design Solutions such as Test-fit of your project program, get a probabilistic a space that you are looking at will be able to accommodate the program’s needs, Synthesis Fast varied architectural design styles. Synthesis Fast varied interior design styles, Decision support for Real-State Market Dynamics, Forecasting of a time series data format and more
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// Data Crawling
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// Workshops
//Cellular Structure - Alexandria .
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//Frozen Tone - Alexandria . 2013
. 2014
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