Photos by Greg (Jersey) Corbo
SunnilandSUPERSpotlight: Brandon Richey being the exposure to the world and all its sin. Most folks in life now have some presence in the social media world. My presence started almost 9 years ago, in my previous position at Sea Island Golf Club in Saint Simons Island, Ga. I joined Twitter to be able to exchange ideas with and learn from my peer group. There was a huge Superintendent contingency within Twitter, and I was certainly able to pick up some tricks, and share a few in return. I would say through the years, one thing has proven itself consistently true, as superintendents, no matter what part of the world we are in, we all battle the same fights. Weather, labor challenges, resource shortages, increase
I have had the pleasure of being
52
rounds of play are all battles within our War. The commonality of these battles,
employed at one of the greatest clubs
proven through time, is the lost art of
in the Country, Lake Nona Golf and
course etiquette. Most of our fights are
Country Club, for more than 7 years. I
against uncontrollables. Etiquette is a
love it. It’s a phenomenal golf course
controllable. All superintendents believe
designed by Tom Fazio and represented
that practicing proper course etiquette
by an incredible Membership. I have
is an exercise of intent and time. Do
been blessed with the opportunity
you have the few extra seconds to help
to build one of the best Teams in the
out? From raking behind yourselves
business. From my administrative
when exiting bunkers, to properly
assistant, to my Equipment Manager,
filling your divots, to fixing your
to my course managers, each and every
ballmarks on the greens, to following
day we set out to produce the best golf
the cart rules for the day, these are
course we can for our Membership. As
all examples of course etiquette that
a Course Manager, I truly believe that
Superintendents are begging and
we can not achieve greatness alone. We
pleading to be upheld on their courses
need help to be successful. Same as in
throughout the country. And now, more
life, the happiest and healthiest have
than ever, we need Golfers the most.
an incredible support system around
With the extreme weather patterns,
them. So, for me, to have the best
lack of labor availability, and supply
conditioned and purest golf course, we
shortages, Golf Course Maintenance
need that incredible support system of
crews have the cards stacked against
our Membership to help us create and
them. The few extra seconds that you
maintain it. Enduring the consistent
can take to execute the proper care
pursuit of perfection, calls for the
of your course would mean the world
need of therapy. Some of the therapy
to the staff that tends to it. If you are
I seek, comes from my Peer group. In
unsure how you can help, ask. Seek the
this fast pace life, I know that I have
response that would help your property
a big gallery of peers on the Internet,
the most. The littlest things could be
specifically on social media. They
the difference maker in your Course
are always a few quick clicks away.
being another Bushwood Country
Social Media is both a gift and a
Club or becoming what your course’s
curse. The gift being the exposure to
Superintendent and their team strive
the world and all its joy. The curse
to create for you, each and every day. Golf Central • Volume 22, Issue 9
