www.efma.com/branch
BALLROOM A: BRANCH BANKING
EFMA DISTRIBUTION SUMMIT
The future of branch banking Adapting the branch to meet changing customer behaviour
The future of branch banking is clouded with uncertainty. In some countries, the branch is still at the heart of the distribution model, whereas in others, it is no longer the principal delivery channel. To ensure their future in retail banking, branches must adapt to meet new needs. These include the need to play an integral role in a multichannel or omnichannel strategy, in order to meet increasing customer demands for ‘anywhere, anytime’ banking. This could involve a change in the format and size of individual branches. It could also mean the increasing digitisation of
branches, with more self-service capabilities. Ultimately, the customer experience in the branch needs to be more memorable, convenient, easy and quick. As part of its three-day Distribution Summit, Efma is delighted to introduce a special conference on ‘Branch Banking’. A range of experienced international speakers will explore new opportunities for strengthening the branch network so that it becomes more versatile, attractive and productive, rather than just meeting the needs of low-value customers.
Key questions einventing the branch: how can the branch become a more R powerful but cost-effective channel that meets the changing needs of modern customers?
ranch employees: should banks be changing tellers into B sellers? How will the role of the relationship manager change in the future?
igitisation: how can the branch operating model be D transformed through digitisation and self-service?
Hot topics I nnovation: the role of labs in testing new bank branch technologies and services The potential for multisensory branches Developing new opportunities by working with partners
ranches in retail stores B The use of finger vein biometrics for customer authentication The multibranch concept
Debate with major industry players, including: Mark Culleton Head of Channel Adoption AIB Ireland Raymond Davis CEO Umpqua Bank USA Nicholas W. Lazares CEO Admirals Bank USA
M. Machado de Minas Executive Director Banco Bradesco Brazil Jamie McPhee CEO ME Bank Australia
18–20 March 2014 Amsterdam