www.efma.com/digital
BALLROOM B&C: DIGITAL BANKING & SOCIAL MEDIA
EFMA DISTRIBUTION SUMMIT
The digitisation of retail banking Decision time: move forward or stagnate Online and mobile channels are gathering momentum and pose a tremendous challenge for retail banks. Unless they rise to this challenge and become more agile and responsive, they could become increasingly less relevant to many customers. Amongst more progressive banks, the race to develop the best services has already begun. Digitisation is now a necessity. Customers expect to receive a more responsive and seamless service across all channels. If banks fail to exploit the opportunities offered by digital channels, they risk losing out to new entrants with fewer inhibitions.
As part of its three-day Distribution Summit, Efma is delighted to introduce a special conference on ‘Digital Banking and Social Media’. A range of industry experts will explain the exciting new possibilities presented by digitisation. The conference also includes round table discussions on the new challenges facing banks. Join us to explore the best ways to engage and communicate with customers across all channels, both now and in the future.
Key questions obile: how can banks take advantage of the latest M developments in mobile banking (e.g. pps, digital wallets, geolocation and voice recognition)? Is mobile an effective sales channel? ocial media: how can social networks be used to engage S customers and offer 24/7 support? How can mobile
and social media be integrated into the retail banking environment? Can Facebook and Twitter be used for sales and transactions? ther digital channels: how can online sales be improved? O How can digitisation transform the branch experience?
Hot topics elf-service and authentication developments S The simplification of online banking processes Digital personalisation
emote personal advisors R Using gamification to enhance the customer experience Online fraud prevention
Debate with major industry players, including: Brett King CEO & Founder Moven USA Cristina de Villeneuve Global Head Hello Bank! France Neil Hiltz Head of Financial Services Facebook USA
Michal Panowicz Managing Director mBank – BRE Bank Poland Robert Teagle EMEA IT Director Starbucks Alex Twigg General Manager UBank Australia
18–20 March 2014 Amsterdam