Marketing Summit
23-24 November 2015 – Paris
www.efma.com/marketing15
In an increasingly digital world, the marketing function of a bank is evolving tremendously. Customer expectations are higher than ever and they expect their banking experience to match up to the high standards set across the rest of the retail industry.
Kelly Colbert Vice-President, Social Marketing U.S. Bank USA Chloé Goldstein Marketing Manager, Acquisition, Analytics & eCRM Hello Bank! France
This year’s event will showcase best-in-class organisations, with hot topics on the agenda, such as:
Alberto Naef Head of Global Marketing UniCredit Italy
L essons learned from outside the industry Digital marketing in an omnichannel context Product innovation and new marketing ideas Big data: who is changing the game? The next level of customer interaction Pricing strategies New social media initiatives
Francesca Nieddu Head of Customer Experience & CRM Intesa Sanpaolo Italy Timo Pelz Global Marketing Solutions, Industry Lead Financial Services, D-A-CH Facebook Ireland Lisa Wood Chief Marketing Officer Atom Bank UK
Why should you attend this event? e part of an engaged community of industry B professionals involved in marketing, pricing, products, analytics, CRM, big data, social media, customer relationships and strategy, as well as other executives ctively learn and share experiences during the A interactive sessions: an informal pre-conference meeting, as well as 3 parallel in-depth workshops and other stimulating debates
ear the latest research findings in the field: H . Digital pricing in an omnichannel world by Efma, UniCredit Bank and A.T Kearney . Customer-centric, product-centric, sales-centric: banks’ evolution to customer-driven sales by Efma and Misys Banking Systems . How to measure the multichannel customer experience? by Efma, Intesa Sanpaolo and EY
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23-24 November 2015 Paris