Díptico Concentraciones MBA Sede Monterrey

MBA

Maestr铆a en Administraci贸n y Direcci贸n de Empresas

Concentration areas EGADE Business School Monterrey

Concentration in

Branding & Strategic Marketing

Concentration in

Strategic Corporate Finance

Concentration in

Global Operations Management

Concentration in

Service Management

Be the leader of your own career path The MBA program at EGADE Business School allows you to personalize your academic path with specialized courses focused on specific areas.

The courses in each major are usually taught in English by professors with ample leadership, consulting, and research experience in the areas of the specializations.

Each area of specialization is linked to a prestigious academic partner that is globally recognized as a leader in the area. This offers you several opportunities to strengthen your global outlook and business experience.

Available concentration areas in EGADE Business School Monterrey:

• • • •

Branding & Strategic Marketing Strategic Corporate Finance Global Operations Management Service Management

All concentration areas requires you to complete 36 course units and an Applied Project. International courses in these concentrations are optionally offered with global academic partners.

Note: The MBA Program Committee reserves the right to make modifications to the curriculum and seminars.

Concentration in

Branding & Strategic Marketing Profitability and sustainability through customer understanding and innovative marketing strategies This concentration prepares MBA students with the competencies to contribute to the building of successful brands and the planning, evaluation and implementation of innovative marketing strategies that support business growth and sustainability. The concentration will provide a solid foundation in global and local market context for the identification of market opportunities.

Designed for: Business executives interested in developing competencies to be in charge of strategic commercial areas and projects in their organizations, and to identify new market opportunities in local and global markets.

Courses will include: • Market Intelligence • Brand Strategy • Marketing Communication & Digital Marketing • Applied Project

Concentration in

Strategic Corporate Finance Strategic investment, financing and risk management for value creation in a global environment The concentration in Strategic Corporate Finance prepares the MBA students to take a proactive role in value creation inside the corporation, developing competencies in financial analysis and in the formulation and assessment of strategic investment, financing and risk management alternatives in highly competitive and uncertain global environment.

Designed for: Business executives in charge

of the planning, assessment and implementation of organizational strategies belonging to areas such as Sales, Marketing, Operations, Talent Management, Strategic Planning and Finance.

Courses will include: • Global Financial Strategy • Economic Appraisal of Investment Projects • Mergers & Acquisitions • Applied Project

Concentration in

Global Operations Management Global competitiveness through a systemic understanding of the supply chain and processes Prepares MBA students to successfully lead manufacturing and service organizations in the competitive global business context. Students will learn market and organizational strategies as well as a systematic understanding of the supply chain and the processes that enhance business value and sustainability.

Designed for: Engineers and professionals in related careers working in leadership positions who want to accelerate

their management careers within the operations area.

Courses will include*: • Advanced Quantitative Methods for Operations • Lean Thinking and Process Innovation • Global Supply Chain Design and Optimization • Global Trade and Logistics Strategy • Management for Supply Chain • Applied Project *Students select 3 courses and the Applied Project.

Course offer is site dependent.

Concentration in

Service Management Business innovation, competitiveness and profitability with a customer-centric focus This concentration prepares MBA students with the vision and skills to lead organizations under a new business paradigm: service-logic business models with a customer-centric focus. It provides students with relevant context on the constantly changing business environment, characterized by service exchanges. Students will acquire insights into global best practices for value creation inside and outside the organization.

stakeholders (employees, company, owners/shareholders).

Designed for: Professionals and entrepreneurs seeking to understand the complex service dynamics in today´s society and economy, to create customer-centric strategies, fostering service innovation and value creating experiences for all

Courses will include: • Service Strategy • Service Experience: The Customer Perspective • Service Innovation • Applied Project

Graduates with focus in this area aim to work in executive, managerial and consulting positions as well as in entrepreneurial initiatives in a wide range of service business activities such as retailing, financial, entertainment, hotel & tourism, transportation & logistics, among others, as well as in service processes within manufacturing companies.

Get more information.

Meet the concentrations’ leaders at EGADE Business School Monterrey: Claudia Quintanilla, Ph.D. Concentration leader Branding & Strategic Marketing claudia.quintanilla@itesm.mx

Concepción del Alto, Ph.D. Concentration leader Strategic Corporate Finance mdelalto@itesm.mx

Federico Trigos, Ph.D. Concentration leader Global Operations Management ftrigos@itesm.mx

Javier Reynoso, Ph.D. Concentration leader Service Management jreynoso@itesm.mx