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Brand Story
Daily Paper began with the intention to capitalise on their African roots and moulding that into the contemporary products they make today. Daily Paper defines themselves as the DIY generation, displaying this through their innovative product range. Having witnessed the perplexed ideologies that African culture and being African wasn’t seen as something to be proud of. Daily Paper’s mission as a brand is representing their heritage and roots throughout every aspect of their brand. Fusing African and contemporary cultures has allowed Daily Paper to form the basis of their brand and put a positive spin on the negative perceptions of African culture.
