Brand Opportunity report - Daily Paper

Page 14

14

Brand Mission

“With the ability to cross borders and unite global communities, Daily Paper serves more than just a fashion and lifestyle brand but rather the voice of the youth. Through creativity and fashion, we aim to inspire young adults through education and setting an example of giving back. By cultivating the next generation of leaders, Daily Paper has attracted a tribe of multidisciplinary of creatives from all walks of life, a community of like-minded individuals who celebrate their roots and champion differences through inclusion.” (Daily Paper, n.d.)


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