Samsung

Don’t just watch tv, be a part of it!

Objective: Get people excited for this new technology and set Samsung apart from its competitors.

Target Audience: Men, 28-40 years old, married with kids.

Solution: Try it before you buy it! Samsung teams up with Monday Night Football to reach their target audience.

ekschachter.com

Don’t just watch tv be a part of it!

eeeeKs!

Don’t settle for the old when you can stay ahead of the rest with a new 3D HDTV from Samsung. Now watch all your favorite tv shows, sporting events and reality tv in 3D. With just the touch of a button on your remote control, you become a part of the viewing experience. So what are you waiting for? Turn your tv room into a virtual experience you’ll never want to leave.

This spot is to show the difference between the viewing experience with a normal tv vs. the Samsung HD 3D TV.

Visual: guys sitting on couch in football jerseys watching a regular tv. Camera shot is from the tv’s POV. Audio: Voice Over (male smooth even tones voice) “this is what watching Monday Night Football is like with other tvs.

Visual: camera swivels to behind the guy’s heads showing the tv screen.

Audio: VO “sure it’s exciting to watch your team play in HD when you can’t physically be at the game.”

Audio: VO “this is how monday night football should be watched.”

SFX: ambient sounds continued.

SFX: ambient sounds continued with extra cheering/screaming from guys on screen.

Visual: solid colored screen with the tv, Samsung logo and tagline appear.

Visual: guys from both groups are now all together watching the game on the 3D HDTV.

SFX: ambient tv noise of a football game that continues throughout spot.

Visual: camera swivels to behind this group of guys to show the tv. Elements on the screen become 3D.

Visual: camera cuts to shot of another group of guys sitting on a couch watching football in jerseys.

Audio: VO “with the Samsung 3D HDTV, you have the perfect seat for every game.”

Audio: VO “now you can watch all your favorite tv shows and more with the Samsung 3d HDTV.”

SFX: ambient sounds continues

SFX: ambient sounds stops

Audio: VO “just one more reason to look forward to Monday nights.”

SFX: ambient football game sounds with lots of cheering/screaming from the guys on screen.

ekschachter.com

eeeeKs!

Example of an outdoor event that would be hosted in local parks where people can play football while also getting the chance to try out the new Samsung HD 3DTV before buying it. They can also take pictures with with players that live in the local area who will also be there.