Managerial Economics Theory and Practice - Webster

Page 38

Owner–Manager/Principal–Agent Problem

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cannot stray very far from the dividend-maximizing self-interests of the company’s shareholders. If they do, such managers will be looking for a new venue within which to ply their trade. Regardless of the specific firm objective, however, managerial economics is less interested in how decision makers actually behave than in understanding the economic environment within which managers operate and in formulating theories from which hypotheses about cause and effect may be inferred. In general, economists are concerned with developing a framework for predicting managerial responses to changes in the firm’s operating environment. Even if the assumption of profit maximization is not literally true, it provides insights into more complex behavior. Departures from these assumptions may thus be analyzed and recommendations made. In fact, many practicing economists earn a living by advising business firms and government agencies on how best to achieve “efficiency” by bringing the “real world” closer to the ideal hypothesized in economic theory. Indeed, the assumption of profit maximization is so useful precisely because this objective is rarely achieved in reality.

OWNER–MANAGER/PRINCIPAL–AGENT PROBLEM A distinguishing characteristic of the large corporation is that it is not owner operated. The responsibility for day-to-day operations is delegated to managers who serve as agents for shareholders. Since the owners cannot closely monitor the manager’s performance, how then shall the manager be compelled to put forth his or her “best” effort on behalf of the owners? If a manager is paid a fixed salary, a fundamental incentive problem emerges. If the firm performs poorly, there will be uncertainty over whether this was due to circumstances outside the manager’s control was the result of poor management. Suppose that company profits are directly related to the manager’s efforts. Even if the fault lay with a goldbricking manager, this person can always claim that things would have been worse had it not been for his or her herculean efforts on behalf of the shareholders. With absentee ownership, there is no way to verify this claim. It is simply not possible to know for certain why the company performed poorly. When owners are disconnected from the day-to-day operations of the firm, the result is the owner–manager/principal–agent problem. To understand the essence of the owner–manager/principal–agent problem, suppose that a manager’s contract calls for a fixed salary of $200,000 annually. While the manager values income, he or she also values leisure. The more time devoted to working means less time available for leisure activities. A fundamental conflict arises because owners want managers to work, while managers prefer leisure. The problem, of course, is that


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Chapter Questions

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page 428

Key Terms and Concepts

2min
pages 426-427

Game Theory

6min
pages 419-424

Measuring Industrial Concentration

5min
pages 397-399

Selected Readings

5min
pages 392-394

Short-run Monopolistically Competitive Equilibrium

1min
page 378

Characteristics of Monopolistic Competition

1min
page 377

Long-run Monopolistically Competitive Equilibrium

12min
pages 379-385

Chapter Questions

3min
pages 368-369

Welfare Effects of Monopoly

10min
pages 357-362

Key Terms and Concepts

4min
pages 366-367

Characteristics of Market Structure

5min
pages 328-330

Perfect Competition

2min
page 331

Chapter Review

2min
page 317

Key Terms and Concepts

4min
pages 318-319

Selected Readings

2min
pages 279-280

Chapter Exercises

1min
page 278

Key Terms and Concepts

3min
pages 275-276

Chapter Questions

2min
page 277

Chapter Review

2min
page 274

Long-run Cost

1min
page 265

The Functional Form of the Total Cost Function

3min
pages 256-257

Key Relationships:Average Total Cost,Average Fixed Cost,Average Variable Cost,and Marginal Cost

5min
pages 253-255

Learning Curve Effect

5min
pages 262-264

Short-run Cost

4min
pages 251-252

Chapter Exercises

1min
page 246

Chapter Questions

3min
pages 244-245

Selected Readings

1min
pages 247-249

The Relationship Between Production and Cost

1min
page 250

Chapter Review

1min
page 240

Key Terms and Concepts

6min
pages 241-243

The Three Stages of Production

2min
page 226

The Law of Diminishing Marginal Product

3min
pages 220-221

The Production Function

7min
pages 212-215

The Role of the Firm

3min
pages 210-211

Chapter Exercises

6min
pages 206-208

Chapter Questions

1min
page 205

Selected Readings

1min
page 159

Chapter Review

3min
pages 201-202

Key Terms and Concepts

4min
pages 203-204

Chapter Exercises

3min
pages 157-158

Chapter Questions

3min
pages 155-156

Key Terms and Concepts

4min
pages 153-154

Chapter Review

2min
page 152

The Allocating Function of Prices

1min
page 151

Determinants of Market Supply

6min
pages 129-132

Price Ceilings

7min
pages 145-148

The Law of Supply

1min
page 128

Price Floors

3min
pages 149-150

The Law of Demand

3min
pages 115-116

Chapter Review

3min
pages 107-108

Selected Readings

1min
pages 112-114

Market Demand Versus Firm Demand

1min
page 127

Profit Maximization:The First-order Condition

3min
pages 91-92

Partial Derivatives and Multivariate Optimization:The First-order Condition

0
page 96

Rules of Exponents

2min
page 67

The Slope of a Linear Function

1min
page 62

Selected Readings

2min
pages 56-58

Chapter Exercises

2min
pages 54-55

Chapter Questions

3min
pages 52-53

Key Terms and Concepts

3min
pages 50-51

Variations in Profits Across Industries and Firms

4min
pages 46-47

Normal Profit

1min
page 45

Chapter Review

3min
pages 48-49

Manager-Worker/Principle-Agent Problem

3min
pages 40-41

Owner-Manager/Principle-Agent Problem

4min
pages 38-39

What is Managerial Economics

1min
page 19

The Role of Profit

3min
pages 31-32

How Realistic is the Assumption of Profit Maximization?

4min
pages 36-37

The Role of Government in Market Economies

5min
pages 28-30

Theories and Models

5min
pages 20-22

Three Basic Economic Questions

3min
pages 24-25

What is Economics

3min
pages 16-17

Characteristics of Pure Capitalism

3min
pages 26-27
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