Vera Wang Exhibition design

V W

VERA WANG WEDDING GOWN EHXIBITION

Interior Design Project, SPD 2013

by Elena Trubkina, OYPRO

CONTENTS

TARGET SETTINGS 3 BRAND SELECTION 4 BRAND’s PHILOSOPHY 5 CONCEPT 6 REFERENCE PROJECTS 7 LAYOUT RENDER 8 RENDERED VIEWS 9 INSTALLATION DESCRIPTION 10 INSTALLATION DETAILS 11 TECHNICAL DRAWING 1: Top Plan 12 TECHNICAL DRAWING 2: Plan 13 TECHNICAL DRAWING 3: Elevation AA 14 TECHNICAL DRAWING 4: Elevation BB 15 TECHNICAL DRAWING 5: Elevation CC 16 TECHNICAL DRAWING 6: Elevation DD 17 TECHNICAL DRAWING 7: Elevation EE 18 TECHNICAL DRAWING 8: Floor Plan 19 TECHNICAL DRAWING 9: Floor Detail 20 MATERIAL BOARD 21 TECHNICAL DRAWING 10: General Light Plan 22 RENDERED VIEWS (elevation AA) 23 RENDERED VIEWS (elevation CC) 24

Interior Design Project, SPD 2013

-2-

TARGET SETTINGS Santa Teresa dei Maschi is a former church in the centre of Bari, Puglia.

It is now often used to host different exhibitions and concerts.

For the fiven assignment to choose a brand that can be exhibited within Santa Teresa dei Maschi the following brainstorming chart was created: Church Religion Religious ceremonies Wedding

Santa Teresa dei Maschi, Bari [Puglia]

Wedding fashion

Given plan and section / out of scale

Interior Design Project, SPD 2013

-3-

BRAND SELECTION Vera Wang began a sweeping makeover of the bridal industry in 1990 with the opening of her flagship salon at the Carlyle Hotel in New York City.

Nowadays Vera Wang is considered the best brand in the wedding gown fashion.

Vera Wang’s official logo

Vera Wang

Vera Wang’s principle of decorating the spaces where her gowns are exhibited is simplicity.

Nothing is allowed to disturb the view of a bride, main attention is attracted to the gown.

Vera Wang’s showroom, NYC

Interior Design Project, SPD 2013

-4-

BRAND’s PHILOSOPHY When creating gown collection, VW divides all her brides into 5 categories: traditional innovational minimalistic individualistic romantiŃ

Fall 2013

Classic collection

Spring 2013

Colors is something that helps VW to represent these 5 characters. Yet, every dress can be produced in white, and color just helps a woman to understand which character she is forgetting about labels of a white dress.

Spring 2014

Interior Design Project, SPD 2013

Classic collection

-5-

CONCEPT Accordingly to the brand image, the following steps were taken into consideration while designing an exhibit space: - 5 dresses represent 5 characters; - all the characters are connected, there is a slight difference between them; - an inspiration for installation comes from whirlpool - element associating with mixing and eliminating borders;

Inspirational image: conceptual water whirlpool

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Installation shape (wireframed)

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Interior Design Project, SPD 2013

Initial sketch

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

- classic dress is a major dress, which changes according to brides’ needs, so should be put in the middle.

Installation shape (rendered)

-6-

REFERENCE PROJECTS The Reddress was created with aim to question the roles we play as a participant or performer. Up to 238 spectators are able to immerse themselves and wrap up inside the colossal gown, while a performer climbs up a concealed staircase inside a dress.

Reddress Installation by Aamu Song

Gabriel Dawe works with colorful threads. One color when intersecting with another color on a different angle can create feelings and moods.

Gabriel Dawe Installations

Interior Design Project, SPD 2013

-7-

LAYOUT RENDER

Considering all mentioned above, the exhibiting installation was created and put within the church.

The path is organized so that visitors could walk through the installation, see every dress one by one and get a feeling of continuity.

A

B

LEGENDA

walking path for visitors

A

views (see rendered views page) Top view (rendered)

Interior Design Project, SPD 2013

-8-

RENDERED VIEWS

Rendered view B

Rendered view A

Interior Design Project, SPD 2013

Rendered view B (full height)

-9-

INSTALLATION DESCRIPTION The main element of the exhibition is an installation out of thick threads with the main item in the middle and four others forming a shape of a whirlpool.

Installation thread texture

Installation top view

Installation side view

Installation side view

Thus, the exhibition space is organized within one installation, connecting all the exibiting items through a thread, which changes its color along the installation path.

Interior Design Project, SPD 2013

- 10 -

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

INSTALLATION DETAILS

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

The threads of the installation are fixed between two fixing systems:

496

0

50

b

R2 5

0

c

1147

1147

1147

c

496

85

b

1144

85

300 1144

300 1144 300 1144

Structural diagram of the top fixing system

Installation front view (scale 1:100)

85

Installation side view (scale 1:100)

300 1144

- 11 300

85

Interior Design Project, SPD 2013

85

300

1147

c

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

R2

50

a

DUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

496

30째

d

b, d

30째

- one on the floor - round, separately for every dress (see Floor detail page); - another one - circle 2,5 meters radius is fixed to the ceiling with help of metal wires with hooks from both ends, making the angle of 300 with the horizon.

a a PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT d

TECHNICAL DRAWING 1: Top Plan

1773

226 320 300 297

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

300

329

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

LEGENDA

walls and columns floor cover (see Floor detail page)

60

261

300

133

300

126

300

143

195

1818

Top Plan (scale 1:100)

Interior Design Project, SPD 2013

top plan

- 12 -

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

TECHNICAL DRAWING 2: Plan

300

123 49

329

79 + 100

+ 100

300

300

129

300

+ 100

150

+ 15

147

+ 100

225

300

339

+ 100

226

+ 15

LEGENDA walls and columns + 100

height of the pedestal, from the ground line

Interior Design Project, SPD 2013

Plan, cut +120 cm from ground line (scale 1:100)

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

- 13 -

E

B

D

D

100

B

1158

C

1058

A

A

C

E

363

300

76

450

314

308

1813

Elevation AA (scale 1:100)

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Interior Design Project, SPD 2013

left (elevation AA)

- 14 -

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

TECHNICAL DRAWING 3: Elevation AA

250

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

TECHNICAL DRAWING 4: Elevation BB

C

E

825

1172

A

B

D

D

100

B

A

C

E

413

280

300

105

124

282

357

1861

Elevation BB (scale 1:100)

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Interior Design Project, SPD 2013

- 15 -

E

B

D

D

A

C

100

B

E

296

300

34

300

134 1813

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Interior Design Project, SPD 2013

1158

C

1058

A

0

77

299

373

Elevation CC (scale 1:100)

- 16 -

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

TECHNICAL DRAWING 5: Elevation CC

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

250 E

1172

C

825

A

B

D

D

100

B

A

C

E

357

282

124

300

105

280

413

1861

Elevation DD (scale 1:100)

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Interior Design Project, SPD 2013

- 17 -

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

TECHNICAL DRAWING 6: Elevation DD

C

E

1058

A

B

D

D

100

B

1158

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

TECHNICAL DRAWING 7: Elevation EE

A

C

E

296

300

34

300

134 1813

0

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Interior Design Project, SPD 2013

right (elevation EE)

77

299

373

Elevation EE (scale 1:100)

- 18 -

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

199

46

R50 148

41

R1

1773

377

R1

+ 15

245

323

Detail A

201

LEGENDA

walls and columns

floor construction (see Floor detail page) 481

436

424

292

195

1818

Floor plan, +15 cm from the ground line (scale 1:100)

Interior Design Project, SPD 2013

- 19 PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

300

TECHNICAL DRAWING 8: Floor Plan

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

TECHNICAL DRAWING 9: Floor Detail

floor construction system

LED light track

R143

R1

845

round thread fixing system

a

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

a

pedestal, aluminium

Detail B Detail C 155

50

13

100

13

100

Floor detail A (scale 1:50)

Floor section a-a (scale 1:20)

MDF panel

20 5 130

5

carpet flooring

carpet flooring MDF panel

wood beam, 130x130 mm

electric track with LED

20

25

thread direction of floor light hook for thread, metal

30

Floor detail B (scale 1:1)

detail 1:5

Interior Design Project, SPD 2013

Floor detail C (scale 1:2)

detail 1:10

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

20

13

- 20 -

MATERIAL BOARD

ERCO light scout track with LED inside

Wooden beams

MDF panels

LED stipe by Solux

Anthracite Dark Grey Hardwearing Feltback Carpet

Gabriel Dawe metal fixers for threads

Interior Design Project, SPD 2013

- 21 -

TECHNICAL DRAWING 10: General Light Plan

NOTE

53

260

297

170

171

147

266

529

242

385

166

260

260

260

280

152

431

115

203

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Projector lights are fixed on the hight of 10 meters from the level of the floor and adjusted Projector lights, fixed to columns on 10 meters height in order to direct the light onto the pedestal with the model

200

161

260

156

Projection light ARCOS 3 HIT-TC-CE G8,5 by ZUMTOBEL

Light plan (scale 1:100)

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Interior Design Project, SPD 2013

187

- 22 -

RENDERED VIEWS (elevation AA)

Interior Design Project, SPD 2013

- 23 -

RENDERED VIEWS (elevation CC)

Interior Design Project, SPD 2013

- 24 -