Elevate December 2020 by Elevate Nevada Magazine

DECEMBER 2020

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from the editor

Publisher Guy Bertuzzi, guy@elevatenv.com Editor-In-Chief Beth Schwartz, beth@elevatenv.com Creative Director Brooke Bertuzzi, brooke@finetheagency.com Contributing Writers /Photographers: Justin Alexander, Josh Bell, Misty Lownik General Sales Manager: Mark Damkroeger, mark@elevatenv.com

ELEVATION PUBLISHING LLC Chief Financial Officer Cassandra Lupo FINE THE AGENCY Partner Kelli Maruca, kelli@finetheagency.com

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If you would have told me at the beginning of the decade that it would end with cannabis being fully legalized for recreational use in the state of Nevada, I would have said you were smokin’ something. This was the opening sentence in my first column of 2020 in which I was referencing the 2010s. The theme of our January issue was 2020 Vision in which we went on to make predictions about the new decade being ushered in. We pondered the future of vaping and dosing. And I boldly predicted the cannabis industry would get banking access and consumption lounges, become federally legalized, and enjoy many medical breakthroughs and discoveries. Clearly someone should have taken me to an optometrist to get my eyes checked before I published a 2020 vision of any kind. Little did I know a deadly virus was brewing when I was busy prognosticating about the future of cannabis last December. A virus that would cause a global pandemic infecting 12.5 million Americans and killing 260,000 (accurate as we went to print) knocking our world off its axis. As much as Covid-19 and everything left in its wake caused so much uncertainty, angst, and grief, it also gave the cannabis industry something I would have never predicted it could have achieved in this coming decade: legitimacy. When Nevada Gov. Steve Sisolak shut down Nevada on March 17th, he announced that only essential businesses would remain open. Those businesses were listed as pharmacies, grocery stores, drug and convenience stores, banks and financial institutions, hardware stores and gas stations. He didn’t mention the cannabis industry or if dispensaries were being given essential status. Given that cannabis is federally illegal and according to federal law has no medical benefit, it

could have gone either way as to whether cannabis would receive essential status. Turns out Gov. Sisolak has better vision than I because the next day clarification was offered: “Licensed cannabis stores and medical dispensaries should only remain open if employees and consumers strictly adhere to the social distancing protocol,” the Nevada Health Response Center said in a statement. In an emergency regulation issued by the state on March 20th, the regulation identified retail cannabis dispensaries as essential and exempt businesses but noted that they had to operate by delivery only. Even though cannabis was deemed essential, many forecasted that Nevada’s lack of tourism would hamstring cannabis sales. However, it has turned out not to be as dire a situation as first predicted. Sales in March and April were rough with in-store sales banned and no tourists, but it turns out Nevadans were only too happy to toke up the slack. By May Nevada’s adult-use retail sales resumed growing, thanks to looser in-store restrictions. And by June, sales returned to year-over-year increases, even though tourist traffic remained negligible. Things really started humming in August as sales reached $79.5 million– as compared to $62.7 million at the same time last year. It appears Gov. Sisolak was prophetic in his bet that a lot of Nevadans would find cannabis to be essential in the middle of a historic pandemic. They say hindsight is 20/20. So if I had the opportunity to rewrite my January column, it would have started this way: If you would have told me at the beginning of 2020 that it would end with cannabis being designated as essential, I would have said you were smokin’ something.

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elevatenv.com | december

The Perfect Pandemic Present for the Peeps Inside and Outside of Your Pod

Question: Answers:

“What’s that smell?” “Sparkling bong water” “Weed-infused dog toys” “Forrest Gump’s chocolate box” “Tampons made from rolling papers” “My future ex-wife”

hat do you think is the most entertaining possible answer to that question? Figuring that out is the goal of the cannabis-themed card game Hot Box, a raucous and often raunchy adult-oriented party game from Fitz Games. Released in August, Hot Box is the second in Fitz’s rapidly expanding line of themed card games for groups, following the success of the Jewish-oriented game The Chosen One in 2019. “All of the games have the same gameplay, where it’s question or fill-in-the-blank cards and answer cards, and you have to pair the funniest match,” explains Fitz Games marketing manager Angela Brasington. For Hot Box, Fitz Games added a new angle, one that fits in with the expectation of players indulging in a bit of recreational cannabis during the game. In each round, one player serves as the “judge,” determining which answer is the best, and awarding the requisite points. In the spirit of giving everyone

By Josh Bell

the chance to participate in every round—and encouraging more ridiculous behavior—the Hot Box deck has “dare” cards inserted throughout, which challenge the judge or other players to engage in some absurd tasks. “It’s things to get you out of your seat, silly little things that you can get a point or two as the judge, where typically the players would get the points, similar to the gameplay of Cards Against Humanity,” Brasington says. “I saw somebody do the peanut butter dare, where you have to put peanut butter in your mouth and sing ‘Happy Birthday,’ and it was insane,” she recalls. Other dares include taking a shot of ranch dressing, or FaceTiming your ex, or doing the “Carlton dance” from The Fresh Prince of Bel-Air. In other words, things that people would probably do anyway if they were really high and hanging out with friends. Having fun with friends is what Hot Box is all about, particularly in a time when fun seems to be in short supply. “I think what really works about all these games is how it brings people together through laughter,” Brasington says. “Especially right now, with everything going on in the world, and all the anger out there, it’s a way to just kind of escape and dive in and laugh your ass off.” Writer and performer Ben Berger, part of the Hot Box creative team, agrees. Even the writing sessions had a feel-good

Berger suggests former NFL star Chris Long, adding “He does a lot of stuff in the cannabis space, and I think it would be cool to work with him on it, and do a whole cannabis and sports kind of pack.” And Brasington reveals that the company has reached out to rapper Wiz Khalifa, who recently launched a food delivery service called, yes, HotBox. “What a fit, if we could have our games going out with the food delivery,” she says of a possible Wiz Khalifa partnership. Hot Box is currently sold in Urban Outfitters in addition to various online outlets, and the company hopes to get the game into dispensaries as well. Already, customers can buy Hot Boxbranded grinders and rolling papers on the Fitz Games site, and the cross-promotional opportunities seem endless. In a time when most people are stuck at home, spending time with family or roommates or a carefully selected pod of friends, a game that allows for getting buzzed, coming together and having a few laughs is the perfect downtime activity. “We were kind of lit playing the game, and it made it just that more funny,” Cypress Hill’s B-Real told Forbes in August about the group’s Hot Box experience. “I like to have a little array of everything out there for a great party night with Hot Box,” Brasington adds. “After the game came out, I had a few friends who I was hanging out with still, and we played it,” Berger says, “and we smoked a bunch of weed, too, and it was perfect.” Hot Box is available at fitzgames.com and other online retailers.

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vibe: “We would get a bunch of weed, we would get some food, drinks, whatever. And we’d literally just have, as any weedsmoker knows, just a sesh with the homies.” For Berger and his fellow writers, getting baked was an important part of the creative process. “We had such a great time writing this game, because we were smoking, and just coming up with some of the funniest stuff that you can think of,” he says. “We really didn’t have a censor. We take it to every different level you can think of.” In addition to seasoned comedy writers like Berger (who’s written a feature-length stoner comedy screenplay called Sesh), Fitz Games recruited one of the biggest celebrity names in the cannabis world to contribute to Hot Box. The members of hip-hop group Cypress Hill offered input on the content for the base game, and they also created their own branded expansion pack, with questions and answers like: “Police raided backstage at the last Cypress Hill show and found [blank]” and “B-Real smoking a blunt while riding roller skates.” “It’s just awesome that Cypress Hill would even want to collaborate on something like this,” Berger says. Teaming up with icons like Cypress Hill gives Hot Box instant credibility, and Fitz Games is eager to partner with more cannabis celebrities for future expansion packs and branding opportunities. Dream collaborators range from obvious choices (Berger mentions Cheech and Chong and Snoop Dogg) to more unconventional picks.

elevatenv.com | december

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Known as the cocktail whisperer, mixologist Warren Bobrow shares his spirit knowledge in “Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks & Buzz-Worthy Libations.” cocktailwhisperer.com

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IN THE SHADOW OF GOLD As a two-year legal fight over Nevada’s recreational marijuana dispensary licenses plays out, a question remains: Did the Nevada Department of Taxation’s management of the cannabis industry’s licensing process tarnish its golden image?

By Beth Schwartz

evada has often been referred to as being the gold standard of cannabis compliance and regulatory oversight, so it has come as a bit of a surprise that its image has been tarnished with an almost two-year legal battle. At the heart of the lawsuit, dubbed World War Weed, has been the Nevada Department of Taxation’s management of the state’s recreational marijuana licensing application process. The highly contentious conflict over Nevada’s very lucrative retail marijuana licenses, metaphorical golden tickets if you will, has centered around 61 licenses that were awarded in late 2018 to 17 companies out of 127 that applied. Unfair practices during the licensing application process were alleged by the plaintiff companies who were not awarded licenses and, in turn, filed suit to uncover what went on during the nontransparent grading process. In our October issue, elevate published an interview with the plaintiffs’ lead attorney Ross Miller detailing his assessment of the injunction hearing in 2019, partial settlement, and trial that took place during this past summer. Miller and his team lost the trial, however, in her ruling, Judicial District Court Judge Elizabeth Gonzalez asserted that the state’s Department of Taxation (DOT) acted “arbitrarily and capriciously” and went “beyond its scope of authority” to change evaluation rules. While Judge Gonzalez’s ruling found numerous faults with the state’s process and gave credence to many of the complaints brought by plaintiffs, it didn’t overturn the process, award monetary damages or grant new licenses.

CONTRACTOR CONUNDRUM

THE APPLICATION COMPLICATION The case’s plaintiffs, led by Miller, also alleged the DOT’s actual application in the recreational marijuana licensing process was flawed and geared toward a group of insiders. “There was a proven model for how the Department of Taxation should have administered the evaluation process for these applicants to be awarded a dispensary license. The state spent a considerable amount of money bringing in consultants and administered a fair process in 2014 (during the state’s medical marijuana licensing process which was overseen by the Nevada Division of Public and Behavioral Health). All the Department of Taxation needed to do was follow that same process,” explains Miller. “The Deputy Director dismantled key provisions of the 2014 process, so that they would be able to provide information to a select group of insiders as to how these applications were going to be evaluated and scored, and not all applicants understood the rules the same way.” Bitten of Thrive believes the changes made to the 2018 application bettered it over the 2014 version. “The Department of Taxation improved on the 2014 medical marijuana application process by taking into account the feedback from industry representatives through the Governors’ task force and holding workshops open to the public for feedback in developing the recreational marijuana regulations,” he attests, adding that “Thrive used its experience in the medical marijuana application process to submit an improved and more detailed application in the 2018 application process. The evidence in the litigation revealed that some of the losing applicants resubmitted the same materials and information they used in their 2014 medical marijuana applications for the 2018 application.” Miller stands by his assertion that the playing field was not the same for everyone as far as the actual application. “Some of our clients understood rules that were much different than other clients. A couple of our clients knew when they applied that they could apply for as many locations as they wanted throughout the state, and they didn’t have to rank those applications through a proposed specific location, which was not the standard in 2014. Only some of them knew that rule. It wasn’t communicated equally to everyone. So, we knew

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Even though Judge Gonzalez found fault with parts of the DOT’s application process, two cannabis companies, who were defendants in the lawsuit, have stood behind the Department and its recreational licensing process. “The+Source, for over 18 months, had expended considerable resources to assist the DOT in the defense of its application process, a process that we believe was conducted in accordance with applicable law and should have been left undisturbed,” says Brandon Wiegand, regional general manager of The+Source, which received seven of the 61 recreational marijuana dispensary licenses awarded in December 2018. Mitch Bitten, CEO of Thrive, which was awarded six recreational marijuana dispensary licenses in 2018, agrees. “The Department of Taxation did an excellent job in developing the 2018 recreational application and grading process to ensure it met the standards and deadlines set forth in NRS 453D and maintained impartiality of the independent graders who were tasked with scoring the application process,” he says. “Because the 2018 application process was open to only existing marijuana license holders, it was important for the Department of Taxation to hire and train independent contractors to review and grade both the identified and non-identified portions of the application.” The independent graders hired by the state that Britten references have been one of the lightning rods in the protracted licensing battle. One of the issues that plaintiffs found fault with was that the state of Nevada used temporary workers from Manpower staffing agency to grade the recreational marijuana applications. “They turned over the evaluation of these applications to temporary employees who weren’t adequately trained and scored these applications in a manner that was completely different from the 2014 review process,” offers Miller of the graders. Using contractors is standard operating practice by the state, according to a statement from Melanie Young, Executive Director, Nevada Department of Taxation: “This process has been in place since 2015 for cannabis licensing and use of contractors is a common practice to accomplish temporary tasks efficiently for the state. All state agencies are approved by the Department of Administration to use temporary hiring agencies including Manpower. The Marijuana Enforcement Division does not have full-time staff dedicated to application evaluation and the Division could not be expected to pull nearly a quarter of its staff from regular duties regulating the industry to evaluate applications for three months.” Specifically, with regard to the state’s 2018 recreational marijuana licensing application process, Young’s statement reads: “In June 2018, the Department was approved by the Interim Finance Committee to use Manpower as a vehicle for hiring qualified temporary employees to evaluate license

applications. This method translated to more consistency and efficiency in the cannabis licensing process to meet legallymandated deadlines. Training involved weeks pouring over thousands of documents and intense one-on-one and group evaluation activities to prepare contractors for scoring applications. Additionally, by using contract employees to review and score applications, the Department could ensure an objective and independent process carried out by reviewers with no pre-existing relationships to, or insider knowledge, of the applicants.”

elevatenv.com | december 12

to the cannabis market throughout the state, creates jobs for that there were huge rules that the Department had taken Nevada residents, and increases tax revenue for the state.” interpretations on that they had only communicated to select Bitten concurs. “Thrive felt that a partial settlement was in applicants that gave people a significant unfair advantage.” the best interest of the cannabis industry as a whole in Nevada Bitten sees it differently, offering that “the evidence in and was the best option to move on from a lengthy and expensive the trial clearly showed the 2018 application process was fair litigation to focus on getting its dispensaries up and running.” and the scoring was a direct reflection of the time and effort The remaining plaintiffs who chose not to settle continued the successful companies put into the application process. with the trial. There were some good companies who did not prepare complete applications or did not follow the clear instructions in the application that lost points and ultimately did not get a INDUSTRY TAKEAWAYS MADE CLEARER license. The plaintiffs made very serious accusations in their Although the plaintiffs lost and did not get the licensing complaints and through the media, but when it came time to process overturned, their legal pursuit was not all for naught. testify at trial only one of the 32 plaintiffs voluntarily appeared One takeaway that resulted as the pre-hearing legal wrangling to testify at trial.” began to heat up when the plaintiffs filed litigation to halt Wiegand also defends the state’s process, saying “we the DOT’s licensing process was the necessity for more believe the process used by transparency during the NEVADA’S RETAIL/RECREATIONAL the DOT was rigorous and application process. A step MARIJUANA LICENSING APPLICATION STATS: fair, and that it provided toward a more transparent Retail Dispensary licenses available: 64 a suitable method to process has now been put award the best applicants in place with the passage Application period, Sept 7 – 20, 2018: 10 days recreational cannabis of Senate Bill 32, signed Evaluation and scoring period, Sept – Nov 2018: 90 days dispensary licenses.” May 10, 2019. Prior to its Number of applications received: 462 In the end, Judge passage, information in Number of applicants: 127 Gonzalez agreed with cannabis applications and Number of jurisdictions: 17 Miller and the plaintiffs, about licensees was strictly concluding Nevada’s Dept confidential. According Number of applicants awarded licenses: 17 of Taxation created an to Young, this is the result Number of conditional licenses awarded: 61 “an uneven playing field of merging two statutory Nevada Dept of Taxation awards retail dispensary because of the unequal and regulatory structures licenses, Dec 2018 information available to that deal with highly Dispensaries denied licenses file litigation against potential applicants.” sensitive information: DOT to halt licensing process, March 2019 medical cannabis, which Senate Bill 32 signed May 10, 2019 necessarily protects A PARTIAL SETTLEMENT patients and providers, and taxation, which protects the As the trial was beginning this past summer a partial financial and proprietary information of Nevada’s businesses. settlement agreement was reached. Several of the plaintiffs SB 32 permitted the release of details regarding who opted for a settlement rather continuing to pursue the legal applied for licenses, who received licenses, their ranking, score, course that had begun the previous summer. The settlement and the process of issuing marijuana licenses. “This new policy reshuffled ten of the 61 recreational marijuana licenses that is an important step in a multi-pronged approach to greater were awarded in 2018 from approved defendants to plaintiffs transparency in marijuana licensing under my administration. and, in turn, several cannabis companies dropped out of the As our legal marijuana industry has evolved and flourished, trial. The+Source agreed to transfer two of the seven licenses it’s more important than ever that the industry and the public it received and Thrive transferred its conditional Henderson enjoy the benefits of a completely open and transparent process license and received a Douglas County license in return. from licensing to operation so that our marijuana industry can For The+Source, “the decision to transfer certain licenses become the gold standard in the nation,” explains Governor was not made lightly. But the prospect of an adverse ruling, Steve Sisolak of SB 32. a lengthy appeal process, and continuing legal costs, when In spite of SB 32’s passage, Wiegand of The+Source balanced against the ability to begin opening stores, made it disagrees. “We do not believe that the application process a relatively easy decision for most involved in the litigation,” lacked transparency, and we do not believe that it has impacted says Wiegand. “We believe, given the circumstances, that the our reputation within the industry,” he says, asserting that settlement is best for both the industry and for the state. It “the DOT’s application process, by itself, caused no damage removes the uncertainty of litigation, provides greater access

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to the industry. If anything, it was the reaction to that process that may have caused damage, but we are confident that such damage, if any, will be mitigated as the market expands and matures in the State.” “If anything, the litigation revealed how thorough the 2018 application process was and what areas the State will need to improve on for any future license application process,” says Bitten of whether any damage was done to the state’s cannabis industry. Even though the trial did not offer a remedy for those who were not awarded recreational marijuana licenses, Bitten does not think it has created a division in the industry between the winners and losers. “There are a few unsuccessful applicants who I am sure are not happy with the result of the trial, but the majority of the industry is on the same page for moving forward with opening dispensaries with the licenses awarded in the 2018 application process,” he says, adding that a switch to a different regulatory agency, which began oversight of Nevada’s cannabis industry on July 1st, might be the golden touch. “With the creation of the Cannabis Compliance Board, the industry is confident the State will continue to improve on the work done by the DOT and to ensure that Nevada remains one of the leaders in the cannabis industry,” concludes Bitten.

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The Art of

CANNATAILING Cannabinoids and terpenes offer numerous ways to imbibe in the holiday spirit By Justin Alexander

f you are looking for an alternative to wine, beer or liquor and want to get as jolly as the man in the red suit, tetrahydrocannabinol (THC) is well known for imparting that merry feeling—making it a perfect replacement when celebrating this holiday season. THCV (tetrahydrocannabivarin) is another cannabinoid that will give you that ‘it’s the most wonderful time of the year’ jovial vibe. For making true holiday magic, consider going a step further and adding terpenes to the mix. Not only for their flavor, but also for their mood elevating benefits. Kristen Everhart, regional marketing director at Curaleaf, recommends looking for strains high in limonene and terpinolene that give an extra terpene boost perfect for socializing. “Limonene, as evidenced by its name, is very aromatic and commonly associated with citrusy scents and flavors. It’s a prominent terpene in strains such as Wedding Cake, Do-Si-Dos and Strawberry Banana,” explains Everhart. “Terpinolene is a more floral terpene and is found in things like lilacs, nutmeg and cumin and is believed to have more uplifting effects.” If you are planning a chill holiday date night, Everhart suggests sticking with “myrcene and pinene—both are known for the calming effect. Myrcene can be found in mangos, thyme, and lemongrass. Pinene is more of a “woodsy” terpene found in pine needles, rosemary, and basil.” While they taste great, Everhart advises not to underestimate these little marvels for benefits that include getting you in the spirit. Limonene is known to elevate mood and bring stress relief while many myrcene strains are known for producing joyful and euphoric effects in addition to an overall feeling of relaxation. Terpinolene may induce minor drowsiness with its sedative properties which may, in turn, reduce anxiety as the body and mind simultaneously calm. Lastly, don’t overlook that when consuming cannabinoids and terpenes there’s no next-day hangover to contend with. In fact, should you go the traditional route and overindulge in wine or spirits, CBD’s (cannabidiol) anti-inflammatory powers make it the first thing you should reach for when you wake up with a headache after a long night of decking the halls.

SUMMA CANNABIS’ CHERRY CREAM PIE STRAIN Why cocktail when you can cannatail? If you decide to forgo alcohol this holiday season, there are a multitude of cannabis products to engage and enliven the senses in a whole new way. “Alcohol tends to be consumed more heavily during the holiday season. Instead of continuing the stigma of cannabis being a ‘gateway drug,’ cannabis can provide an alternative to the repetitive hangovers that alcohol consumption brings. Plus, all the great holiday food will taste even more magical on cannabis versus your tastebuds being blunted by the alcohol consumption, and your digestion tract fermenting the food you consume,” says Panna Extracts’ Rob Wright, who recommends neophyte cannabis consumers give Summa’s Cherry Cream Pie strain a try. If you enjoy a cocktail that’s more

on the sweet side, than this cross of Cookies & Cream and Cherry Pie with b-myrcene, limonene, and b-caryophyllene as its powerpacking cannatailing properties is the cherry bomb you’ve been looking for.

elevatenv.com | december

PANNA EXTRACTS’ FRUIT BERRY PUNCH CURED SAUCE For the cannasseur who wants to try a new cannatail this holiday season, Rob Wright recommends Panna’s Fruit Berry Punch cured sauce, a predominantly indica hybrid with a uniquely fruity flavor reminiscent of sugary beverages you may have enjoyed when you were young. Fruit Berry Punch is citrusy and earthy with hints of a candy taste, coupled with other sweet fruit berries, leaving you mildly energetic and sedate while at the same time providing a euphoric and uplifting experience which is fantastic for being able to focus on the moment with all your loved ones. “This is an excellent product for any consumer, although this product needs to be dabbed,” says Wright of Panna’s Fruit Berry Punch. “The goal was to create a great concentrate geared towards the fall and winter season. With the days being shorter and the weather getting colder, this concentrate will get you in the mood to mingle and relax while staying bundled up in a cozy house with a fireplace, or a hot bar with a lively scene.”

KIVA CONFECTIONS’ TERRA CANNABIS-INFUSED ESPRESSO BEANS If you’ve never tried an edible, popping a bean is the perfect way to transition from day to night or from the real world to family time. Kiva Confections takes the edge off the day and calms the nerves, allowing you to relax and think clearly. All Kiva chocolates use hybrid cannabis for a balance of sativa and indica effects. “Cannabis’ relaxing effects are incredibly useful for anyone dealing with stress and anxiety, which the holidays usually bring in abundance,” says Christie Strong, marketing communications manager for Kiva Confections. “Cannabis offers a healthier alternative to alcohol for numerous reasons. First, cannabis is non-toxic, even in large amounts, which makes it one of the safest substances on the planet. Binge-drinking can be fatal within minutes, while it is impossible to die from an overdose of cannabis. The short and long-term health effects of cannabis also don’t even come near to the detrimental effects of alcohol.”

Offering a shareable format that makes them the perfect stocking stuffer or holiday treat, Kiva’s Terra Bites come in two flavors, Blueberry Milk Chocolate and Espresso Bean Dark Chocolate. “Terra Bites are handmade in a traditional process called panning, considered an art in the confections world as it takes years to master. From start to finish, just one Terra Bite takes 10-plus hours to create,” Strong says, adding that Terra is made of sustainably sourced cacao infused with cold water hash for a richer, fuller cannabis experience. “This product is perfect for the novice edible user who is interested in controlling their cannabis experience with precision. Because each Terra contains 5mg THC or less, the experience will be subtle. That being said, connoisseurs love Terra—these portable, shareable bites make it easy to dial in their desired dosage and experience.” (check out Kiva’s White Russian cannatail on pg. 23)

REMEDY’S MIMOSA VAPE CARTRIDGE Instead of reaching for a mimosa at your next holiday brunch, try Remedy’s Mimosa vape cartridge. This decision will result in less regret then an afternoon of day-drinking with tons of flavor and more satisfying potency. “When you choose to bring your cannabis vape with you to a holiday event, you’re choosing to skip high calorie, hangover-inducing beverages. Vapes are discreet, convenient in size and easy to use,” says Remedy Brand Manager Justin Van Dyck. Additionally, the Mimosa vape makes for a great holiday happy hour alternative because it is THC rich—the cartridge boasts 92 percent THC and has high levels of terpenes including limonene, caryophyllene and pinene. It also has a distinct citrus flavor thanks to limonene. “Limonene has stress-relieving and mood-boosting qualities so even when your family starts to talk politics at the dinner table, you’ll be feeling relaxed and full of holiday cheer,” he says. “Limonene can also increase the absorption of other terpenes, like caryophyllene and pinene, also found in this vape cartridge. Caryophyllene is special because it’s the only terpene that is also a cannabinoid, which results in caryophyllene having antiinflammatory properties. Pinene provides both anxiety relief and pain relief so even if you party a little too hard our Mimosa vape will be there to help you recover.” Remedy’s Mimosa strain is a cross between Clementine x Purple Punch and is positioned to the experienced user. “Void of any unnecessary chemicals or additives, our vape oil is one of the purest of its kind, so experienced users know exactly what they’re getting out of our cartridge,” Van Dyck says. “Because of

our purifying process with resulting high potency, our vapes are more ideal for the connoisseur rather than someone unfamiliar with THC effects.”

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Keep Out of Reach of Children. For Use Only by Adults 21 Years of Age and Older.

december | elevatenv.com 19

Small and delicious isn’t often used to describe holiday meals—heaping and rich is usually more accurate of a description—but thanks to Curaleaf’s Select product line, bitesize euphoria is readily available no matter the occasion. Made with high-quality broad-spectrum distillate, Select’s Nano Gummies are not only bite-sized allowing for a discreet and easy-to-dose way to consume cannabis, but they are also fast-acting and use nano-emulsion technology. “They have a quicker onset time of 15 to 45 minutes with full effects in one hour, as opposed to traditional edibles which have an onset time of 45 to 90 minutes, and can take up to two hours for full effects,” says Kristen Everhart, regional marketing director at Curaleaf. Nano is a great choice for patients and consumers looking for the effects of vaping or smoking (faster onset and lighter offset) in an edible format, or for those who simply prefer an alternative consumption method to smoking or vaping. “Some customers have said that the effect is similar to flower and a good choice when flower isn’t an option,” she says. Nanoemulsion-based cannabis edibles are made by creating tiny water-soluble molecules from cannabis oil, which allows compounds like THC to be more rapidly and efficiently absorbed into the bloodstream. “This technology has been used for many years in other industries such as pharmaceuticals and cosmetics. When applied to cannabis edibles, nano technology allows the body to experience the full effect of the oil inside, ensuring you get the most out of each milligram,” Everhart says. “THC in a traditional edible will create a different effect than in a Select Nano Gummy. When processed through the liver, THC is metabolized into a new compound called 11-hydroxy-THC. This produces an experience that is commonly reported as more psychoactive when compared to Delta 9-THC, the compound produced when vaping or smoking cannabis flower. By bypassing the liver, nano edibles provide that same Delta 9-THC to create an effect that is said to be closer to vaping or smoking.”

elevatenv.com | december 20

ALWAYS MADE WITH PREMIUM FLOWER. NEVER SHAKE.

Flower harvested at its peak freshness.

HAND-PACKED, TWISTED AND WEIGHED FOR CONSISTENCY.

GIVES BACK TO CHARITIES THAT HELP ANIMALS IN NEED.

dogwalkersprerolls.com F O R U S E O N LY B Y A D U LT S 2 1 Y E A R S O F A G E A N D O L D E R . K E E P O U T O F R E A C H O F C H I L D R E N .

partner or bestie. Raindrops allow consumers to marvel in the magic of CBD while retaining a strong sense of functionality, calmer effects and to explore micro-dosing. And because of the light THC dosage, many are passing on booze. When combined, THC and CBD become a tremendous powerhouse of relief, wellness, and holiday enhancement. “Cannabis is a wellness product; it may provide a litany of therapeutic benefits from mood enhancement, to pain relief, and all the way to combating insomnia,” says CAMP’s Matt Janz. “Alcohol on the other hand is a central nervous system depressant; while it may cause impairment leading to temporary enjoyment, there are long-term health effects to consider—not to mention the not-so-fun hangover. Plus, you’ll likely enjoy your holiday feasts with enhanced delight from cannabis over alcohol.” CAMP 10:1 Raindrops are for the novice and connoisseur alike. “The novice can benefit from the low dosing of THC, which allows for a milder effect and in tandem with the CBD provides strong therapeutic potential. Whereas the connoisseur can add this into their daily wellness regimen— sort of like the vitamins you keep in your cabinet. With the connoisseur’s approach to daily wellness, they’d likely utilize this as a portion of functional daytime relief,” says Janz.

EGO BRANDS’ MINT CHOCOLATE BAR While there are many holiday traditions, a mint after dinner is perhaps one of the most classic— much like a digestif. Now Ego Brands brings that concept into the modern era with their mint chocolate bar and the results are sweet. “On processing days, the mint scent can be smelled everywhere,” says Jerry Velarde, president of Ego Brands. “One of our chefs is in love with the Andes chocolates you would find in a fine dining establishment.” Whether you are new to cannabis this holiday season or a connoisseur, the 10-piece, 100 mg chocolate bar holds just the right dose for all those who would rather use cannabis

than cocktails. “Cannabis rarely has a stigma anymore and has a social experience like alcohol without causing long-term organ damage. Cannabis generally brings out a calming sense in consumers rather than an aggressive nature that tends to come with excess alcohol consumption,” Velarde says of the holiday cannatailing trend. He suggests mixing one 10 mg square with hot chocolate or coffee for a classic holiday drink or giving it as a gift—for a treat that is reminiscent of candy canes and bon bons.

CITY TREES’ ORANGE CREAM 1:1 TINCTURE

GREAT BASIN BREWERY “ICKY” IPA AND “TECTONIC” IPA FROM OMG THC Perhaps there is no better product for cannatailing than a vape patterned after an IPA. This is the magical creation of OMG THC and Great Basin Brewery, Nevada’s oldest craft brewery, who teamed up to create cannabis vapes that have the aroma and flavor of hops without the bitterness. “Hops are a cousin of cannabis,” says OMG

december | elevatenv.com 21

As pleasing as any holiday dessert but with a fraction of the calories, City Trees’ Orange Cream also has an equally pleasing ratio of delta9-THC and CBD. And the classic citrusy cream flavor is one that everyone loves—plus, it makes an amazing orange cream eggnog to get you in the holiday spirit. Ideal for the cannabis beginner, the lower dosage per dropper will allow the user to ease into their cannabinoid experience and to the desired result/effect. The taste is sweet and light with a thick consistency, adding a new dimension to drinks and richness to foods. “There are plenty of reasons to opt for cannabis over alcohol,” says Dominick Monaco, City Trees director of laboratory operations. “Cannabis has a synergistic effect on the body owing to its interaction with the endocannabinoid CB1 and CB2 receptors, it doesn’t cause the significant cognitive decline like that of alcohol, and it won’t dehydrate you when you need all those fluids to help digest your delicious holiday meals.” “This product has equal ratios of delta9-THC and CBD so the end user can achieve equilibrium and easily micro-dose themselves to the appropriate amount of cannabinoids for a fully functional effect,” Monaco says.

elevatenv.com | december 22

THC’s Stephanie Magurno. “Hops have antibacterial properties and share some of the same terpenes as cannabis. Hops have a particular compound in them that increases the activity of a neurotransmitter called GABA, which means that hops have a calming effect.” As for the taste of the two Great Basin inspired strains, “Tectonic” is vibrant on the palate with tropical fruits and citrus flavors, while Ichthyosaur “ICKY” has earth, pine, grapefruit and citrus notes. The predominant terpenes in both products are myrcene, humulene and caryophyllene. The cartridges tend to have 85 to 92 percent THC in the oil. The vapes use cannabis distillate, which means any unique identifying characteristics or genetics of the cannabis has been removed. Through the extraction process the plant is turned into an oil that is composed only of cannabinoids. “Consumers get the best of both worlds—the taste of beer with the effects of cannabis. Consumers have universally said the experience is relaxing without being couch locked and describe the product as ‘very clean,’” Magurno says, adding that hops terpenes are extracted in the same proportions from the same varieties of hops used in Great Basin’s Icky IPA and Tectonic Event Double IPA. Another reason to turn to cannabis over cocktails this holiday season might be a question of economics. “In the case of a cannabis vape cartridge the consumer has anywhere from 50 to 150 hits—and a hit has the equivalent effect of drinking a beer or glass of wine—so even though the initial cash outlay can be greater than a six-pack or a bottle of wine, it goes further,” Magurno says.

DREAM 5:1 CBD/CBN TINCTURE FROM BLOOM FARMS Hitting a bottle of a different kind, Bloom Farms’ Dream tincture is a great way to discreetly medicate when the frenetic madness of the holidays sets in. “Tinctures can be a nice way to incorporate cannabis or hemp products because you don’t need to eat or drink a lot of anything to get the effects you’re looking for,” says the Apothecarium’s Hailey Stone. “With tinctures you can just take a drop or two under your tongue or even add a few drops to a drink and make it infused.” The Apothecarium’s Bloom Farms’ Dream 1000 mg CBD/200 mg CBN tincture was specifically blended to help with deep relaxation and sleep for when you are ready to unwind. Appropriately named, Dream contains CBN (cannabinol), a newly discovered cannabinoid that’s currently enjoying its moment in the spotlight, which is a potent sleep

aid. Combined with organically grown, full-spectrum wholeplant hemp for boosted evening relaxation and sedative effects “this product can be helpful to anyone looking for deep relaxation without the intoxicating effects of THC,” Stone says.

Cheers to Cannatails!

Kiva’s White Russian mocktail featuring Terra Espresso Beans

Ingredients: makes 2 servings (10mg THC per serving) 4 (5 mg) Terra Espresso Beans, grated 2 cups coffee, brewed 1 cup ice cubes 1 cup heavy cream or milk/soy substitute 3 Tbsp. instant coffee 3 Tbsp. hot water 3 Tbsp. honey or granulated sugar sugar or other sweetener to taste vanilla to taste double Old-Fashioned glass

Directions:

Brew coffee. Add sweetener and vanilla and adjust to taste. Allow to cool to room temperature. In a medium-sized bowl, combine 4 grated Terra Espresso Beans, honey, instant coffee and water. Using an electric hand mixer, whip mixture for 3 minutes or until fluffy. Set aside. Fill a double Old-Fashioned glass with ice cubes. Add coffee, followed by a layer of heavy cream. Carefully top with Terra Espresso whipped coffee mixture. Give it a light stir and enjoy!

december | elevatenv.com 23

The Dude abides with the cannabis twist Kiva gives to a White Russian. Instead of vodka, this alcohol-free White Russian Mocktail is topped with Kiva-infused whipped coffee made from Terra’s cannabis-infused Espresso Beans covered in dark chocolate. Forget the eggnog and give this a taste.

Letâ&#x20AC;&#x2122;s talk cannabis gifts. CONVENIENT CURBSIDE PICK UP | CALL 702.331.2625

BRING THIS AD TO THE STORE AND GET A PRE-ROLL OR GUMMIES FOR A PENNY*

APOTHECARIUM.COM/ELEVATE | DELIVERY & CURBSIDE AVAILABLE 7885 W. SAHARA @ BUFFALO | 702.778.7987 *MINIMUM PURCHASE REQUIRED. OFFER NOT VALID FOR ONLINE ORDERS. LIMITS AND RESTRICTIONS MAY APPLY. OFFER IS GOOD WHILE SUPPLIES LAST. KEEP OUT OF REACH OF CHILDREN. FOR USE ONLY BY ADULTS 21 YEARS OF AGE AND OLDER.

Help Us Help Our Community This December we’re giving back to the community that helped inspire Silver Sage Wellness’s mission for wellness and community stewardship.

CURBSIDE 8AM - 10PM DAILY. $25 MINIMUM. DELIVERY 8AM - 8PM DAILY. $75 MINIMUM. STORE WALK-INS 8AM - 2AM. NO MINIMUM. VIEW OUR MENU ONLINE AT SSWLV.COM Some restrictions may apply. Ask in-store for details. Keep out of reach of children. For use only by adults 21 years of age and older.

november | elevatenv.com 25

ACCEPTING DONATIONS IN-STORE ALL DECEMBER ALL PROCEEDS WILL GO TO NEW VISTA COMMUNITY

DISPENSARY MAP A Guide to Cannabis in Southern Nevada 1. Acres Cannabis acrescannabis.com 2320 Western Ave 702.399.4200

7. Exhale Dispensary exhalebrands.com 1921 Western Ave 702.447.1250

15. NuLeaf nuleafnv.com 430 E. Twain Ave 702.297.5323

23. The Apothecary Shoppe theapothecaryshoppe.com 4240 W Flamingo Rd #100 702.740.4372

2. Apothecarium apothecariumlv.com 7885 W Sahara Ave 702.778.7987

8. Green Cannabis Co. greennv.cowm 3650 S Decatur Blvd., #7 702.357.5491

16a. NuWu Cannabis Marketplace Nuwucannabis.com 1235 Paiute Circle 702.844.2707

24a. The Dispensary thedispensarynv.com 5347 S. Decatur Blvd #100 702.476.0420

3. Cultivate Las Vegas cultivatelv.com 3615 Spring Mountain Rd 702.778.1173

9. Inyo Fine Cannabis Dispensary inyolasvegas.com 2520 S Maryland Pkwy #2 702.707.8888

16b. NuWu North nuwu.vegas 1157 Nu-Wav Kaiv Blvd 702.844.2438

24b. The Dispensary thedispensarynv.com 50 N. Gibson Rd. #170 702.476.0420

4. Curaleaf curaleaf.com 1736 S Las Vegas Blvd 702.545.0026

10. Jardin jardincannabis.com 2900 E Desert Inn Rd Ste #102 Las Vegas, NV 89121 702.331.6511

17. Oasis Cannabis Dispensary oasiscannabis.com 1800 S. Industrial Rd. #180 702.420.2405

25a. The Sanctuary thesanctuarynv.com 2113 N. Las Vegas Blvd 702.420.2902

18. Planet 13 planet13lasvegas.com 2548 W Desert Inn Rd #100 702.206.1313

25b. The Sanctuary thesanctuarynv.com 1324 3rd. St 702.420.2902

19a. Reef Dispensaries reefdispensaries.com 3400 Western Ave 702.475.6520

26a. The Source thesourcenv.com 2550 S Rainbow Blvd #8 702.708.2000

19b. Reef Dispensaries reefdispensaries.com 1366 W Cheyenne Ave 702.410.8032

26b. The Source thesourcenv.com 9480 S Eastern Ave Ste #185 702.708.2222

20. Shango goshango.com 4380 Boulder Hwy 702.444.4824

27. Top Notch THC topnotchthc.com 5630 Stephanie St 702.418.0420

21. ShowGrow showgrowlv.com 4850 S Fort Apache Rd Ste #100 702.227.0511

28. Zen Leaf zenleafdispensaries.com 9120 West Post Rd #103 702.462.6706

5a.Essence Cannabis Dispensary essencevegas.com 2307 S Las Vegas Blvd 702.978.7591 5b.Essence Cannabis Dispensary essencevegas.com 4300 E Sunset Rd Ste #A3 702.978.7687 5c. Essence Cannabis Dispensary essencevegas.com 5765 W Tropicana Ave 702.500.1714 5d.Essence Cannabis Dispensary essencevegas.com 7260 S Rainbow Blvd #104 725.206.6911 5e.Essence Cannabis Dispensary essencevegas.com 6410 S Durango Dr #115 775.877.9367 6. Euphoria Wellness euphoriawellnessnv.com 7780 S Jones Blvd Ste #105 702.960.7200

11. Jennyâ&#x20AC;&#x2122;s Dispensary Jennysdispensary.com 10420 S Eastern Ave 702.718.0420 12. Medizin medizinlv.com 4850 W. Sunset Rd #130 702.248-0346 13. MMJ America mmjamerica.com 4660 S Decatur Blvd 702.565.9333 14a. Nevada Made Marijuana nevadamademarijuana.com 3195 St. Rose Pkwy Ste #212 702.737.7777 14b. Nevada Made Marijuana nevadamademarijuana.com 1975 S Casino Dr 702.737.7777 14c. Nevada Made Marijuana nevadamademarijuana.com 310 E. Warm Springs Rd. 702.298.4830

22. Silver Sage Wellness sswlv.com 4626 W Charleston Blvd 702.802.3757

Give the gift of EXHALE this holiday season. Go to ExhaleBrands.com 16b

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Enjoy the Holidays with a twist, let your taste buds go wild as you try our new peppermint brownie and peppermint cocoa x-shot! Available at the above locations.

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Cooking Cannabis

elevatenv.com | december

BLACKBERRY VANILLA CUPCAKES BY MISTY LOWNIK, MISTYLAND BAKED GOODS December 15 is National Cupcake Day so celebrate with these tasty treats that are anything but vanilla. Not only are they infused with your favorite distillate, but they are topped with a nutrient-rich blackberry frosting. Blackberries have high levels of antioxidants which we all know help fight against the adverse impact of free radicals in the body. According to a review of research in the Journal of Agricultural and Food Chemistry eating berry fruits may improve brain health and help prevent memory loss caused by aging. Additionally, blackberries are a great source of vitamin C, which is well known for its ability to boost the immune system and prevent against respiratory infections. We love these yummy goodies from Mistyland Baked Goods because you can have your cake and eat it too!

VANILLA CUPCAKES (makes approximately 22 cupcakes): 3/4 cup unsalted butter 1 1/3 cups sugar 3 large eggs 2 teaspoons vanilla extract cake batter extract and almond extract, a splash each 1 cup almond milk (whichever one you like using) 2 1/4 cups flour 1 1/2 teaspoons baking powder .5 gram of distillate a pinch of salt for love, luck and laughter

BLACKBERRY FROSTING: 12 oz. blackberries, washed and patted dry. Use 6 oz. to purée and strain (to remove seeds) and the other 6 oz. leave whole for cupcake toppers 8 oz. cream cheese, room temp 1/2 cup or 1 stick of butter, room temp 5 cups powdered sugar 2 Tbsp. of seedless blackberry jam

FROSTING DIRECTIONS: Blend butter, cream cheese, puréed blackberries and jam together until fully incorporated. Then add powdered sugar 1 cup at a time on low speed until incorporated. If frosting is too thin, keep adding powdered sugar until you get desired consistency.

CUPCAKE DIRECTIONS: Preheat oven to 350°. Line muffin tin with paper liners. Sift flour, baking powder and salt in medium-sized mixing bowl and set aside. Cream butter and sugar in a large mixing bowl until incorporated and somewhat fluffy. Add distillate and blend fully. Add eggs in one at a time, scraping down sides of bowl. Add all extracts and blend. Alternate flour and milk -- starting with flour and ending with flour -- on low speed. Don’t over mix. Batter will be smooth and somewhat thick. Using a cookie scooper (1 oz. size), drop 2 scoops into each cupcake liner. Bake for 10-15 minutes depending on your oven. Insert toothpick in the middle of a cupcake and if it comes out clean (no wet batter on it) take out and let cool for 10 minutes. Place on cooling rack until completely cooled. Frost and top each with remaining blackberries. Refrigerate when done. Please remember when cooking with cannabis you are cooking with a medicine and the medicine amount and portions of the food ingested should always be taken into consideration. Always start out with small portions or doses and wait 30 minutes to an hour before eating any additional portions of food that has been medicated.

GIFT 1 PLANT 1 THIS HOLIDAY SEASON

GIVE THE GIFT OF CANNABIS 1 TREE PLANTED FOR EVERY 1:1 PRODUCT SOLD

D I S P E N S A R Y

Weâ&#x20AC;&#x2122;re Back NOW OPEN

Keep out of reach of children. For use only by adults 21 years of age and older.