The targeted demographic is people in their 20s or 30s who are a part of the generations that are generally pushing for greater equality, embracing body types, feminism, and individuality.
DESIGN GOALS -To design a space that captures the essence of the brand through through forms and finishes exhibited in the -Tospacecreate a space that implements aspects of both classical and modern beauty through an emphasis on bold -Tocontrastcreate a space of visual interest that is functional for shopping as well as the shopping experienceThe design will be inspired by the juxtaposition between classical beauty and modern beauty. Elements of ancient Greek and Roman architecture will be accompanied by bold colors and patterns to communicate how the original standards are being reinterpreted to accommodate the progression of the world. Finish selections will convey how individual expression is now embraced in a world that has pre existing standards.
CONCEPT AND BRAND PHILOSOPHY
Classical beauty standards are derived from the same ideas that went into ancient Greek architecture such as symmetry and perfect proportions. Rather than being forced to present oneself in a particular way, people are being encouraged to embrace their individuality and find beauty within themselves.
As long as humanity has existed, so has the tradition of wearing jewelry to communicate wealth, power, and beauty. The way we view jewelry and beauty has evolved to be more subjective over time.
DESIGN PROCESS
SPACE PLAN | SCALE: 1/8” = 1’-0” BLU DOT COFFEE TABLE TUXEDO SETTEE ABOUT A STOOL METAL BASE EAMES EXECUTIVE TASK CHAIR PLATNER DINING TABLE TULIP ARMCHAIR KIRBY LOUNGE CHAIR CUSTOM CASH WRAP CUSTOM DISPLAY CASE STOOL FURNITURE LEGEND CASH WRAP SALES AREASALES AREA BARCOFFEEAREALOUNGE STATIONWRAPPINGGIFTGIFTWRAPPINGSTATIONEMPLOYEE AREA RESTROOMEMPLOYEERESTROOMGUEST OFFICEMANAGER STATIONREPAIRJEWELRY
CUSTOM LIGHT FIXTURE ZENITH DOWN LED PENDANT WALL AND CEILING SCONCE 3" RECESSED DOWNLIGHT LINEAR COVE LIGHT AKOVA PENDANT ORBEL PYRAMID PENDANT REFLECTED CEILING PLAN | SCALE: 1/8” =LIGHTING LEGEND 16’-3”14’-6”12’-0”17’-6” KEY
WEST WALL ELEVATION | SCALE: 1/2” = 1’-0”
This elevation features traditional wall moldings, white marble and sculptural displays that resemble those of greek antiquity. These elements are accompanied by untraditional and highly contrasting finishes. Instances of classical and modern beauty able to come together in a visually appealing way.
CASH WRAP ELEVATION | SCALE: 1/2” = 1’-0” This elevation features the cash wrap and Bijoux logo which sits on a floral wallpaper utilized because flowers are a classic symbol of beauty, however their graphic interpretation here is Additionally,modern.the arch communicates the presence of perfect shapes in the space, while the striped finish and pink desk describe a varied approach to these forms.
SALES AREA
This view shows the main sales area and its simplistic display cases, perfect shapes, and symmetry within its components. These features are fabricated using a mix of sleek, more traditional materials and bright pops of color. The contrast between the materials as well as the styles work to create an environment that defines beauty in a comprehensive and unifying way.
SECOND ENTRY VIEW
This view shows the space from its secondary point of entry. Straight ahead the striped arcade can be seen creating a grand entrance into the sales area. This feature is representative of the concept as it consists of semicircular arches spaced evenly across the length of the space, covered in a graphic patterned wallpaper, allowing it to display both classical and modern beauty standards simultaneously.
FURNITURE AND FINISHES SWTricornWilliamsSherwinBlack6258EuphoricWilliamsSherwin Lilac SW FloraMilton6835&KingWallpaper QuartzitePicassoCambria Grahm & WallpaperMonochromeBrownStripe Marcolini Marmi Grafite CarreraStatuarioMarcoliniMarbleMarmiVenatoMarble MapleCabinetWellborn Mitchell Gold + Bob KirbyWilliamsChair FabricHeavyPerigoldSuedeStoneBlue FabricHeavyPerigoldSuedePinkPetal Blu CoffeeCirculaDottable Milton & HockneyKing StoolCustomHerman Miller Tuxedo Settee OchrePeraKravetLinen TulipKnoll Chair EamesKnoll Executive Task Chair Tech AkovaLightingPendant Tech PendantOrbelLightingPyramid Custom Display Case Marcolini Marmi Statuario Venato Carrera Marble Custom Cash Wrap Custom Light Fixture Hudson Valley SconceBairdLightingLED Downlight3”LightingCooperRecessed Herman Miller About A Stool
