KiwiCo Headquarters

KiwiCo Studio III Design Booklet Eliana Gendelman

Table of Contents Client Research

1-2

Organization Structure

3-4

Location

5-6

Programming

7-8

Project Goals and Concept

9 - 10

Design Solution

11

Design Diagrams

12 - 24

Floor Plans

25 - 26

Reflected Ceiling Plans

27 - 28

Section Perspective

29

Elevations

30 - 32

Perspective Views

33 - 40

Millwork Detail

41 - 42

Additional Views

43 - 44

Client Research KiwiCo was founded in 2011 by Sandra Oh Lin and was originally named Kiwi Crate until the company felt that name no longer encompassed the entirety of the brand. Sandra graduated from Harvard University with a degree in chemical engineering and has shifted from her previous career working with ebay, to being the founder and CEO of KiwiCo as well as a wife and mother of 3.

Using her rich academic background, Sandra entertained her children by creating toys and activities, and from there decided to make a business out of it. The name and logo were inspired by her kids and a family trip they had taken to New Zealand. On the trip the kids got a toy Kiwi bird as it is the national bird of New Zealand. The kids named the bird Kevin and began associating it with a variety of good character traits and qualities which prompted the naming of the company.

They even got to decide on the logo when given several options by a graphic designer. These details in the foundation of KiwiCo are consistent with the brand goals and work ethic in that their products give choice and creative freedom to children and are all tested by children before they are released. Additionally, kiwis represent “the ability to give birth to large ideas� which is what the company aims to inspire in young minds.

Client Research

KiwiCo creates DIY projects for people ages 0-104 that educate kids about STEAM topics in a hands on and creative way. Their crates are sold as subscriptions and take a number of teams within the company 8 months to produce. Each crate has several different projects that are geared towards building problem solving skills by inspiring innovation and learning to believe in oneself in the presence of a challenge. They work to create enriching experiences for children that will motivate them to think outside the box and make changes at an individual level and a societal level to progress to a future of improvement.

2

Organization Structure

Holocratic

Using an open concept floor plan occupied by groupings of furniture, or workplace neighborhoods, in the space will invite collaboration and strengthen the sense of community in the workplace.

KiwiCo’s organizational structure is holacratic. The company is divided into a variety of teams. There is a small element of hierarchy within the teams and the company as a whole, however they pick up work when and where it is needed without regard to their specific job title.

Teamwork Teamwork Teamwork Teamwork Teamwork Teamwork

Organization Structure

Design Implications

4

Restaurants

Location: St. Louis

Location: St. Louis - Traffic is very manageable in this area, with rush hour from 4-5 pm traffic only slows around 16% whereas some other cities slow upwards of 40% - St. Louis experiences all 4 seasons - Average temperatures vary from a high of 89 degrees Fahrenheit in the summer and 25 degrees Fahrenheit in the winter - It is clear or partly cloudy 71% of the time and mostly cloudy 29% of the time - Gets 42” of rain annually compared to the US average of 38” - Gets 16” of snow annually compared to the US average of 28” - Low elevation of 466’ compared to US average of 2443’

Design Implications - Providing employees with the appropriate knowledge so they are aware of the great resources St. Louis has to offer - Since the climate gets above average rainfall, flood prevention applications should be considered - Many forms of public transporation nearby will allow employees an easy means of getting to and from work s well as a way they can take sustainable actions in their daily life outside from the sustainability practiced at KiwiCo

6

Programming

SPACE

SF

QTY

RECEPTION

T. SF

# PEOPLE

373

9

FF&E

Reception

100

1

138

Reception desk, task chair, CPU, dual monitors

Waiting Area

400

1

235

Seating for 8, side tables

ACCOUNTING Work Stations

40

6

PRODUCT DEVELOPMENT

238

6

238

6

696

12-16

Desk, task chair, lockable storage, seat, CPU, dual monitors, printer

Work Stations

42

12

507

Work surfaces, task chairs, lockable storage, pin up space, CPU, dual monitors

PRODUCT MAKING / TESTING / Product Development Collaboration Zone

189

1

189

Product materials, storage, surface space, docking station

MANAGEMENT & ADMINISTRATION

541

12-16

Work Stations

37

12

432

Work surfaces, task chairs, lockable storage, pin up space, CPU, dual monitors

Open Collaboration Area

132

1

97

Work surfaces, chairs

Printing Station

12

1

12

Table, printers

ADVERTISING & MARKETING

607

6-10 8

Work Stations

52

8

420

RECORDING STUDIO / Collaboration space

187

1

187

LEGAL & REGULATORY Work Stations

162 42

4

SALES

Recording equipment, surface, docking station 4

162 889

Work surfaces, task chairs, lockable storage, pin up space, CPU, dual monitors, printer

Work surfaces, task chairs, lockable storage, CPU, dual monitors 8-20

Work Stations

58

8

461

Work surfaces, task chairs, lockable storage, pin up space, CPU, dual monitors

Open Collaboration Area

356

1

356

Work surfaces, chairs, lockable storage, pin up space, docking station

Closed Phone Call Room

72

1

72

Chair, side table, pin up space

IT

144

2

Work Stations

47

2

95

Work surfaces, task chairs, lockable storage, pin up space, CPU, dual monitors

IT Server Room

49

1

49

n/a

EXECUTIVE STAFF

1,308

5

Work Stations

239

5

738

Work surfaces, task chairs, guest chairs, lockable storage, pin up space, CPU, dual monitors, docking station

Closed Meeting Room / Collaboration

113

1

113

Work surfaces, task chairs, pin up space, docking station

IT

144

2

Work Stations

47

2

95

Work surfaces, task chairs, lockable storage, pin up space, CPU, dual monitors

IT Server Room

49

1

49

n/a

EXECUTIVE STAFF

1,308

5

239

5

738

Work surfaces, task chairs, guest chairs, lockable storage, pin up space, CPU, dual monitors, docking station

Closed Meeting Room / Collaboration Zone

113

1

113

Work surfaces, task chairs, pin up space, docking station

ENCLAVES

375

Short-Term Enclave

75

3

224

1-4

Work surface, chairs, docking station

Long-Term Enclave

156

2

312

4-10

Work surface, chairs, pin up space, docking station

MEETING SPACE

1,867

2-4 People

71

3

214

2-4

Work surface, task chairs, pin up space, white board, CPU, docking station

6 People

174

2

348

6

Work surface, task chairs, pin up space, CPU, docking station, multipurpose monitor, HDVC telepresence technology (promethean board)

10 People

363

1

363

10

Work surface, task chairs (kept in storage closet mainly), pin up space, docking station, multipurpose monitor, HDVC telepresence technology (promethean board), storage closet

Staff Training Area

943

1

943

WORK CAFE

563

Movable tables, chairs, portable instructor stations, horizontal surfaces, pin up space, docking stations, storage closet, printing station, trash, recycling 20-25

Seating

405

1

405

Tables, chairs, docking stations

Kitchen Area

158

1

158

Sink, microwave, coffee machine, two dishwashers, storage, counter space, movable buffet, trash, recycling

COFFEE BAR

186

1

186

3

Coffee machine, table, chairs, docking station, storage, counter space, mini refrigerator, trash, recycling

CHILD TESTING

199

1

199

7

Surface space, chairs, promethean board, storage / shelving

REJUVINATION

558

1

558

12

Tables, chairs, docking station, tree swing

PRIVATE WORK AREA

38

10

280

10

Table, task chair, CPU, dual monitors, pin up space, docking station, phone booth

SUBTOTAL

8,986

CIRCULATION

2,246

STAIRWAY (includes tree house on landing)

451

OVERLOOK

405

TOTAL

12,089

Programming

Work Stations

12,600 – 12,089 = 511 unaccounted

8

Project Goals - Create a space that encourages collaboration among the different teams of employees with acoustic implications that provide the choice of a quiet work environment - Create a space for child testing that is playful without being overstimulating to maximize their enjoyment and ensure the company’s products are successful in context - Create a space that emphasizes color without being overwhelming - Effectively execute workplace ‘neighborhoods’ to define each team’s zone within the greater open space and create a sense of community - Make pathways that have multiple functions to add interest to the space - Emphasize biophilic design and sustainability - Create an area for product design that is enclosed enough to block sound produced by machinery, but open enough to observe from outside of it - Develop a unique way to promote the brand throughout the design - Create an interactive space to allow the staff to engage in the workplace as the company promotes hands-on experiences - Reduce glare and handle daylight in a resourceful and sustainable manner - Provide various types of working zones to accommodate for employees with diferent personalities and preferences in order to maximize productivity

These images dispay the combination of natural materials and vibrant pops of color that work to both excite or engage, as well as to calm people and connect them with the outdoors while remailing within the built environment. Aside from the numerous great benefits, this style coincides with that of KiwiCo’s producs, which will bring unity beween the place and the brand.

Concept Through outside the box thinking the company’s goals are able to combine with their physical product to create a source of inspiration that fully embodies KiwiCo. Rectilinear forms will interact with curvilinear forms to materialize the idea of creative thought as it is prominent throughout the development of the product and manifests in the hands of the consumer. This interaction of forms will create unusual boundaries that work to emphasize the indivduality that results from innovation and creativity as it is applied to something initially uniform.

Biophilic design implementations will further the concept of extending beyond given limits, as well as work to engage and motivate employees psychologically to create with a heightened level of ingenuity.

These images exemplify the playfullness, creativity, and vibrance I plan to exhibit through the design of KiwiCo.

10

Design Solution The design used a variety of contrasting forms to create irregular boundaries within the space that enhance the overarching idea of creative thought and encourage individuality that KiwiCo Stands for. Vibrant colors were implemented to divide the space into distinguishable zones to allow employees to develop a sense of belonging within their department, as well as help with wayfinding, and further establish the playfulness that defines the product and essence of a toy company. A tree in the center of the office brings about a feeling of groundedness while also embodying biophilic design to help employees rejuvenate in order to maximize their productivity. It also goes through the stair landing which furthers the concept of ‘outside the box’ as it supports a tree house, created to inspire employees to think in the mindset of the company’s consumers in order to create the best possible products to fulfill their mission.

Bubble and Blocking Diagrams Department Work Zones

Important Adjacency

Collaboration

Reasonable Convinience

Specialized Company Zones

General Circulation

Design Diagram Key Private Other Organized Meeting Areas

KEY: Bubble and Blocking Diagrams

Circulation, Destinations, & Landmarks DIagrams

Department Work Zones

Important Adjacency

Collaboration

Reasonable Convinience

Specialized Company Zones

General Circulation

Landmarks Destinations

Main Circulation Secondary Pathways

Access to Outdoor Views

Private Atmospherics & User Needs Diagrams

Theory Diagrams: Proxemics

Other

Calm Collaboration Zones

Individual & Collaborative Spaces

Organized Meeting Areas

Generally Quiet Spaces

Shared Quiet Space

Active Zones

Shared Collaborative Spaces

Circulation, Destinations, & Landmarks DIagrams Landmarks Destinations Access to Outdoor Views

Main Circulation Secondary Pathways

12

6 PERSON MEETING ROOM

2-4 PERSON MEETING ROOM

SHORT TERM ENCLAVE

PRODUCT TESTING ZONE PRODUCT DEVELOPMENT

REJUVINATION ZONE

MANAGEMENT / ADMINISTRATION STAIRS

PRIVATE WORK AREAS

ADVERTISING / MARKETING

RECEPTION COFFEE BAR

4TH FLOOR BUBBLE DIAGRAM

CHILD TESTING ZONE

RECORDING STUDIO

10 PERSON MEETING ROOM EXECUTIVE OFFICES

SALES

STAIRS WITH TREEHOUSE ACCOUNTING LEGAL / REGULATORY 2- 4 PERSON MEETING ROOMS

STAFF TRAINING AREA LONG TERM ENCLAVES

6 PERSON MEETING ROOM

IT SERVER ROOM

IT

5TH FLOOR BUBBLE DIAGRAM 14

WORK CAFE

6 PERSON MEETING ROOM

2-4 PERSON MEETING ROOM

175’ sq.

150’ sq.

SHORT TERM ENCLAVE

PRODUCT TESTING ZONE

89’ sq.

198’ sq.

PRODUCT DEVELOPMENT

563’ sq.

507’ sq.

REJUVINATION ZONE 558’ sq.

MANAGEMENT / ADMINISTRATION 541’ sq.

STAIRS

ADVERTISING / MARKETING

451’ sq.

420’ sq.

PRIVATE WORK AREAS 280’ sq.

RECEPTION COFFEE BAR 186’ sq.

4TH FLOOR BLOCKING DIAGRAM

373’ sq.

CHILD TESTING ZONE 696’ sq.

RECORDING STUDIO 187 ‘sq.

10 PERSON MEETING ROOM EXECUTIVE OFFICES

SALES

834’ sq.

889’ sq.

STAIRS WITH TREEHOUSE 451’ sq.

ACCOUNTING

SHORT TERM ENCLAVES 135’ sq.

238’ sq.

LEGAL / REGULATORY 162’ sq.

2- 4 PERSON MEETING ROOMS

STAFF TRAINING AREA 943’ sq.

72’ sq.

LONG TERM ENCLAVES 312’ sq.

6 PERSON MEETING ROOM 175’ sq.

IT SERVER ROOM

IT

49’ sq.

95’ sq.

5TH FLOOR BLOCKING DIAGRAM 16

SHARED COLLABORATION INDIVIDUAL / COLLABORATION

SHARED QUIET SPACE INDIVIDUAL / COLLABORATION

SHARED QUIET SPACE

4TH FLOOR THEORY DIAGRAM

SHARED COLLABORATION

SHARED COLLABORATION

INDIVIDUAL / COLLABORATION

INDIVIDUAL / COLLABORATION

SHARED COLLABORATION

SHARED COLLABORATION SHARED COLLABORATION

INDIVIDUAL / COLLABORATION

5TH FLOOR THEORY DIAGRAM 18

ACTIVE -MESSY -LOUD

ACTIVE

COLLABORATION

-MESSY -LOUD -TASK LIGHTING

-FOCUS

QUIET COLLABORATION

-SEMI QUIET -TASK LIGHTING

ACTIVE

-TASK LIGHTING

-LOUD

4TH FLOOR ATMOSPHERICS DIAGRAM

-FOCUS -TASK LIGHTING

-MESSY

QUIET -SEMI QUIET -FOCUSED LIGHTING

COLLABORATION -FOCUS -LOUD -FOCUS -TASK LIGHTING

-FOCUS -TASK LIGHTING

ACTIVE

ACTIVE -MESSY -LOUD -TASK LIGHTING

ACTIVE

COLLABORATION

5TH FLOOR ATMOSPHERICS DIAGRAM 20

4TH FLOOR DESTINATIONS AND LANDMARKS DIAGRAM

5TH FLOOR DESTINATIONS AND LANDMARKS DIAGRAM 22

ADJACENCY MATRIX

KEY IMPORTANT ADJACENCY

MODERATE CONVENIENCE

SEPARATE

SALES

10 PERSON MEETING ROOM

STAIRS MANAGEMENT/ ADMINISTRATION

6 PERSON MEETING ROOM

EXECUTIVE OFFICES

LEGAL/ REGULATORY

TREE HOUSE

REJUVINATION ZONE

PRODUCT TESTING

ADVERTISING/ MARKETING

STACKING DIAGRAM 24

6 PERSON MEETING ROOM

2-4 PERSON MEETING ROOM

SHORT TERM ENCLAVE

PRODUCT TESTING ROOM

WORK CAFE PRODUCT DEVELOPMENT REJUVINATION ZONE

ADVERTISING / MARKETING MANAGEMENT / ADMINISTRATION

STAIRS

PRIVATE WORK AREA

RECORDING STUDIO

RECEPTION

COFFEE BAR

CHILD TESTING AREA

4TH FLOOR FURNITURE PLAN SCALE : 3/32” = 1’-0”

10 PERSON MEETING ROOM

SALES CALL ROOM STAIRS

EXEVUTIVE OFFICES

TREE HOUSE

OPEN TO BELOW

OPEN TO BELOW

SALES

EXECUTIVE CONFERENCE ROOM

LEGAL / REGULATORY SHORT TERM ENCLAVES

STAFF TRAINING

ACCOUNTING

2-4 PERSON MEETING ROOMS

STORAGE CLOSET IT LONG TERM ENCLAVES

6 PERSON MEETING ROOM

IT SERVER ROOM

5TH FLOOR FURNITURE PLAN SCALE : 3/32” = 1’-0”

26

WORK CAFE

6 PERSON MEETING ROOM

2-4 PERSON MEETING ROOM

SHORT TERM ENCLAVE

PRODUCT TESTING ROOM

PRODUCT DEVELOPMENT

UNDER STAIRS: REJUVINATION ZONE

LIGHTING LEGEND MANAGEMENT / ADMINISTRATION

SCALE: 1/8” = 1’-0”

ADVERTISING / MARKETING

PRIVATE WORK AREA

RECEPTION

COFFEE BAR

RECORDING STUDIO

CHILD TESTING AREA

4TH FLOOR REFLECTED CEILING PLAN

12’-4” OPEN PLENUM

7’-2” ACOUSTIC

10’-0” GYPSUM BOARD

OPEN TO ABOVE

10’-0” ACOUSTIC

12’-4” GLASS

9’-6” ACOUSTIC

8’-10” ACOUSTIC WOOD

9’-0” ACOUSTIC

7’-10” - 12’-4” CONCRETE

8’-5” ACOUSTIC

7’-10” CONCRETE

7’-9” ACOUSTIC

0’ - 7’-10” CONCRETE

MATERIAL / HEIGHT LEGEND SCALE : 3/32” = 1’-0”

STORAGE CLOSET

SALES CALL ROOM

10 PERSON MEETING ROOM SALES

EXEVUTIVE OFFICES

STAIRS

TREE HOUSE

EXECUTIVE CONFERENCE ROOM

LEGAL / REGULATORY

LIGHTING LEGEND SCALE: 1/8” = 1’-0”

SHORT TERM ENCLAVES

ACCOUNTING 2-4 PERSON MEETING ROOMS

STAFF TRAINING

STORAGE CLOSET

IT

LONG TERM ENCLAVES

6 PERSON MEETING ROOM

IT SERVER ROOM

12’-4” OPEN PLENUM

9’-0” ACOUSTIC

10’-0” GYPSUM BOARD

8’-5” ACOUSTIC

10’-0” ACOUSTIC

7’-9” ACOUSTIC

10’-0” ACOUSTIC WOOD 9’-6” ACOUSTIC

5TH FLOOR REFLECTED CEILING PLAN

7’-2” ACOUSTIC 8’-10” ACOUSTIC WOOD

MATERIAL / HEIGHT LEGEND SCALE : 3/32” = 1’-0”

28

FLOOR

5:

-Executive Offices -10 Person Conference Room - 6 Person Meeting Room - 2-4 Person Meeting Rooms - Short Term Enclaves - Long Term Enclaves - Staff Training Area - Sales - Accounting - Legal / Regulatory - IT - IT Server Room

STAIRS: -Treehouse - Bleachers

FLOOR

SECTION PERSPECTIVE

4:

- Reception - Coffee Bar - Private Work Area - Work Cafe - Rejuvination Zone - Management / Administration - Product Development -Product Testing Zone -Child Testing Zone -Marketing / Advertising

This wall was inspired by KiwiCo’s projects and fabricated through a color blocking method on Photoshop in order to create a stylized representation of their brand and products in a graphically appealing and individualized way.

STAFF TRAINING EAST ELEVATION 1/2” = 1’-0”

30

MANAGEMENT NORTH ELEVATION 1/2” = 1’-0” This wall was custom modeled with a series of built in display cases filled with past models of KiwiCo’s Crates. If this were to be fully implemented, it would work as an interchangeable display that would function to show employee rewards, special products, new ideas, and more. This would allow it to be an interactive representation of environmental graphic design.

EXECUTIVE OFFICE EAST ELEVATION 1/2” = 1’-0”

32

The work cafe is fabricated through a mix of calming and energizing finishes to allow employees to connect to nature while maintaining the upbeat vibrance that makes up KiwiCo’s office culture.

The boundaries defined by the flooring changes and staggered ceiling beams add interest and irregularity to the space. The glass wall is intersected by a table that extends into the management and administration work zone to create a thought provoking

WORK CAFE PERSPECTIVE

This view exhibits the rejuvenation area where employees have access to lounge seating, and elements of nature to allow them to relax and collect their thoughts to boost well being, and in turn productivity. The stairs help define the area and add a level of privacy.

The tree grounds the office in a central location and extends through both floors, defying limits, and visually representing what ‘outside the box’ truly means. It also stands as a symbol of growth as KiwiCo’s goal is to create products that encourage children to grow their knowledge, creativity, and problem solving skills as they receive their Kiwi Creates over time.

REJUVINATION AREA PERSPECTIVE

34

This view features the stairs, bleachers, and treehouse that sits on the landing.

The environmental graphic design implementations visibly utilize KiwiCo’s logo in a variety of ways that promote the brand in a fresh way.

The custom modeled handrails incorporate the company’s signature color while furthering the concept as the organic, curving lines weave in and out of their rectilinear frame.

STAIR PERSPECTIVE

Workstation Information PRODUCT: Herman Miller Workstation Model Hive 130 LENGTH: 16’-2 1/2” WIDTH: 5’-2 3/4” HEIGHT: 2’-6” - 3’-6” PANEL THICKNESS: 1 1/4” (Side Panel) 3” (Center Panel)

ACCOUNTING WORKSTATION PERSPECTIVE This view shows the accounting area on the 5th floor of the office. The flooring change and suspended ceiling, as well as the use of the color blue work to define the area in the otherwise open space.

The use of Irregular forms here create unique boundaries that disregard the given contour of the workstation as it pertains to the concept of venturing outside the box.

36

The coffee bar can be seen here as it overlooks into the private work area, lending view to a custom modeled New Zealand style phone booth as KiwiCo was inspired by the CEO, Sandra Oh Lin’s, family trip to New Zealand where the national bird is a Kiwi. The vibrant colors are accompanied by a white ceiling and grey flooring to ensure that it is not overpowering.

The concept is once again exhibited through extruding thresholds. Additionally, the table in this area intersects the reception wall, adding another instance of interest and irregularity to this office.

COFFEE BAR PERSPECTIVE

PRIVATE WORK AREA VIGNETTE

This view allows a closer look into the custom modeled private work coves and New Zealand style phone booth touched on in the coffee bar perspective.

38

PRODUCT DEVELOPMENT WORKSTATION

The walls of the prouct testing zone were custom modeled with the intention of creating a space that allowed for a clear sight line into the space while paying special attention to acoustics.

PRODUCT DEVELOPMENT PRODUCT TESTING ZONE 40

Custom Millwork

MILLWORK ELEVATION 1/2” = 1’-0”

MILLWORK SECTION 1 1/2” = 1’-0”

RECEPTION VIGNETTE 42

STAIR PERSPECTIVE

5TH FLOOR SHORT TERM ENCLAVE PERSPECTIVE 44