ASTRID is a green bridal capsule collection created with concerns about fabric wastage produced during the production of rental wedding gowns. A massive the gown, contributing to environmental degradation. Holistic Integration of Design + Moulage + Pattern Making + Wastage Consideration With a sustainable approach at the forefront of the project development, this project blends a holistic integration of sustainability and minimal-waste pattern cutting production with a classic, timeless bridal design. ASTRID bridal collection is produced on a bias cut, allowing the gown to hug the body curves naturally; this collection is brought to life with deadstock fluid fabrics and delicate embellishments. This collection aims to create a more environmentally friendly production process and reimagine how sustainable rental bridal gowns are in an overproduced and under-considered bridal landscape. Collection’s Aims: - A capsule collection of timeless wedding gowns produced with sustainable
Design & Visual Direction:
Timeless: Classic style that do not go out of style or looks dated. Not necessarily long-lasting.
- A timeless design direction to which was defined personally as raw beauty where natural curves of the female body are not restricted by corsets or boning but accentuated by the garment.
/ Elicia Chong
/ PIECE 01
/Collection Key Details
and visual interest to the detachable designs. When paired together with the core base design, it gently balances feminity and modernity, which are all suitable for a bride.
/Sustainability Scale for Piece 01 Fabric: Polyester Silk (& Organza) Purhcase Convenience: 2 Meterage Used: 2 (4.16m) Silhouette: Sheath Timelessness: 2 Comfort: 3 Production Duration: 3-4 Weeks Time Taken: 3 Waste Created: 2 Tessellation Complexity: 2
Low - 1 Average - 2 High - 3
/ PIECE 02
/ PIECE 02
/Sustainability Scale for Piece 02 Fabric: Polyester Silk (& Organza) Purhcase Convenience: 2 Meterage Used: 2 (4.57m) Silhouette: Sheath Timelessness: 3 Comfort: 3 Production Duration: 2-3 Weeks Time Taken: 2 Waste Created: 3 Tessellation Complexity: 3
Low - 1 Average - 2 High - 3
/ 2 Pieces in 1 The collection is interchangeable with two and looks for that one big day. Silhouettes are fuss-free and softer while constructed to flow along the body contours.
Shoot Art Direction & Photographer / Jonathan Lum Photography Assistant / Muhd Zulfadhli Videography & Editor / Rea Lee Jia Rong Hair & Makeup / Ng Pei Wen Model / Lidiya Perva