Thinking W/ Type - Optima

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Q TYPOGRAPHY COMD-204

#2 6 TYPEFACES ELICIIA HAN

Optima


Q

capline

medium stroke contrast

tilted oval bowl

meanline

tilted oval counter

X-height

lightly tilted stroke axis

tilted oval bowl

baseline

low-stress tilted tail with calligraphy style


Designer: Hermann Zapf Foundry: D. Stempel AG. Linotype Country of origin: Germany Release year: 1958 Classification: Humanist/inscriptional Sans Optima is a Humanist sans typeface that defies categorization. However, its vertical stress is more Rational then Humanist that it’s stroke follow proportions and end in cupped terminals. Nowadays, Optima is widely used in cosmetic market.

citation: Optima, myfonts, https://www.myfonts.com/linotype/optima/

a a a


48pt

38pt

24pt

12pt

6pt

Optima Optima Optima Optima

Optima

OOptima (Regular)


A B I J QR Y Z g h o p wx : &

C K S a i q y *

D E F GH L MNO P T U VWX b c d e f j k l mn r s t u v z ! @# ; () ? / , .


A e

A A A A A 1

2

3

4

5

M M


M M a 1

a 2

y

a a 3

4

i

a 5

(1)Regular (2)Regular Italic (3)Bold (4)Bold Italic (5)Extra bold


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