CHARLES JEFFREY ILLUSTRATION

Charles Jeffrey has a fond attachment to art, and I spotted this initially in my 360 campaign where I produced a primary imagery book of illustrative prints to resonate with his Noise Zine.

His illustrations are particularly unique and gravitated my attention due to their childlike features and character embellishments enhancing a youthful tone. I admire how these illustrative pieces can be translated to tell a story and compliment the narration of his collections.

Recently, Jeffrey ingrained small drawings on his imagery, and this was something I shared on my creative Instagram platform as inspiration- I felt it added a personal touch and naivety. Generation Alpha don’t want to be seen as the ‘adults’ of the world yet, they want to stay wild and free, and such characteristics like the latter empower an innocence, therefore driving me to believe they will correlate with his brand greatly and engage successfully with the collaboration of Dada Art.

The illustrations to the back are some of my own interpretations incorporating a mix of Punk and Dada concepts. These will be used within my later marketing strategies to filtrate a child-like and satirical essence to accommodate a Generation desiring their youth back and not the pressures of today’s societal environment.

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