70’s PUNK

The 70’s is the only element of my 360 campaign which maintained throughout my journey process. I delineated a great resemblance between society then and society today, in that the country was falling to its knees and the youth feared for their future in light of numerous strikes, economic recessions, and a corrupt government. The youth subculture of this period, the Punks, thus turned to music and fashion as a methodology for vocalising their anger. Through the employment of leather, bondage, and denim, this cohort presented their nihilistic attitude and strong defiance for civilisations rule book, supplementing safety pins, neck ties, and chains to further subvert traditions and accessorise these garments fearfully.

The Punks has translated into my final narrative due to this correspondence, as well as it being a substantial facet of Charles Jeffrey LOVERBOY, which is rich in tartan and subvertive connotations. Jeffrey’s designs are a muse of the ‘Queen of Punk’, Vivienne Westwood’s work, so embodying the Punk era into my context only seemed fitting.

The collaboration of Charles Jeffrey, John Galliano, and Dada Art, will therefoe visually portray Generation Alpha’s similar frustrations with today’s climate, through the unconventional styles and rejecting attitudes of the 70’s youth subculture, yet in a conceptual and contemporary lens.