CONSUMER PROFILE

Dylan is 18 and an older member of the Generation Alpha cohort. He identifies as male, referring to he/him/his pronouns but is currently toying with his sexuality and navigating his identity as a young adult. He is happy to embrace this, as LGBTQIA+ and gender fluidity is far more accepted in his generation and his young millennial parents conform with his changes.

Dylan derives from a middle-class family situated in Putney, London, where he is a short drive from the city in which he regularly goes shopping in local charity shops to find unusual garments which have an extrovert appeal and subvert the trends. Dylan shops from either gender section as he has an androgynous style in which he avidly experiments with volumes, proportions, and exaggeration.

He works a part time role in a nearby café on minimum wage, where he often listens to a range of eclectic music whilst on shift to sway his mindset away from the current fears of WWWIII and government alerts on his iPhone 20XYZ+. When not in work, Dylan socialises at nearby pubs and clubs, as well as connecting with other LGBTQ communities on online gaming platforms.