CONCLUSION

As part one of four editions of my Visual Campaign process, ‘The Underground’ has solidly contextualised my narrative and the individuals, movements, and eras it embarks. There are many components to this storytelling, and it is my role to manage and communicate these all authentically. By segregating my consumer and target market, I have ensured that these audiences suitably align with what I am proposing.

As you now have a greater awareness of my strategy to fulfilling a gap in the market whereby Generation Alpha’s real voice and expectations from the industry will be heard and they will seek comfort in the non-conformist attitudes which resonate with their own through this collaboration, my next book will move forward into visually creating this narrative- through a conceptual lens.