Elvine Fall/Winter 2014

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MAKER OF JACKETS FALL WINTER 2014


Top: Idgie, Item no. 143 603 Coat: Sara, Item no. 143 531


Winter is coming This season will be no difference. Elvine presents a wide range of autumn and winter jackets. Our philosophy is that a jacket should be warm, functional and refined. Elvine produces clothes for everyday wear, whether for going to the job an early winter morning, crawling from pub to pub with your friends or seeing someone for a date. And it is from these people we have found our inspiration: creating sophisticated clothes for unsophisticated behaviour. This season’s colour palette is very muted and the strongest colours are various shades of grey, black, blue, wine and orange.

All items are available for purchase from our website: www.elvine.se


Jacket: Bertil, Item no. 143 055 Top: Marcus, Item no. 143 303

Top: Idgie, Item no. 143 603 Coat: Sara, Item no. 143 531 Cap: E-hat, Item no. 143 902


Knitwear: Paloma, Item no. 143 801 Pants: Erin, Item no. 143 703



Cap: E-hat Item no. 143 902 Coat: Sara Item no. 143 531


Jacket: Hercules Item no. 143 012


Jacket: Johanna Item no. 143 508


Coat: Sara, Item no. 143 531 Cap: E-hat, Item no. 143 902


Jacket: Harry Item no. 143 006


Jonas. Maker of tattoos An interview with tattoo artist Jonas Nyberg by Marina Milojkovic.

Marina: What is your own first tattoo? Jonas: A dragon on my arm. And the first ever tattoo I did on someone was the words ”opium” and ”Africa” in Arabic. M: What is style according to you? And which is M: What’s the best thing about being a tattoo artist?

your favorite piece of clothing?

J: There are plenty of good things about it. You get

J: Style to me is the ability to see what is beauti-

to travel a lot and meet a lot of new people. The

ful and ugly. I have no style. It’s difficult and very

freedom of never having to grow up. You never

individual. Wearing a floral blazer with the right feel

need to fit into a structure, or a serious company.

could be style. My favorite piece is a corduroy vest. The vest in general, and a hoodie.

M: What is your tattoo style? J: It is up to the viewer. But my motto is “better good than fast.”

“BETTER GOOD THAN FAST.”

M: What’s your next project?

M: What is your favorite travel destination and why?

J: I have a new project which is launching in 2025,

J: Andaman islands, outside of India. It’s beautiful

I want us to have the time set on summer time all

and the perfect place to dive in.

year around. I will be tattooing a circle on people who want to support, a yellow circle that is 8 cm

M: What does your perfect day look like for you?

in diameter where you yourself can decide what should be in the circle, but in black and white. It

J: It depends on how far I’ve come with Breaking

should be something you enjoy, such as if you like

Bad. No, but waking up on a sunny day, it’s hot and

to read, you might do a book. A symbol of what you

I’m fully booked but do not actually want to work.

like, an eternity pin and a symbol of the importance

But then the client cancels and I can have a big

of having summer time. And the price will be shining

barbecue with friends and my girlfriend. When

like the sun.

something unexpected happens that gives freedom, that’s the perfect day.

I’m also opening up a new studio April 1 st. But first, two months of vacation.

M: What is the best advice someone has given you? J: Ask yourself; ”are you sure?” Often when we are not sure of something, we think about it all the time, to much. Ask yourself instead ”are you sure?”, and you save a lot of time.


Shirt: Wallie Item no. 143 401


Raincoat: ร ckerรถ, Item no. 143 059 Top: Marcus block, Item no. 143 301 Trousers: Carson, Item no. 143 203


Raincoat: ร ckerรถ, Item no. 143 059 Top: Marcus block, Item no. 143 301


Jacket: Hรถnรถ Item no. 143 535


Jacket: Hercules Item no. 143 012


Top: Marcus block, Item no. 143 301 Trousers: Carson, Item no. 143 203


Tee: Toby, Item no. 143 101


Jacket: Herman, Item no. 143 050 Trousers: Hermansson, Item no. 143 220 Cap: E-hat, Item no. 143 902


Jacket: Herman, Item no. 143 050 Trousers: Hermansson, Item no. 143 220 Cap: E-hat, Item no. 143 902



Jacket: Herman, Item no. 143 050 Trousers: Hermansson, Item no. 143 220

Pants: Erin, Item no. 143 703


Jacket: Herman, Item no. 143 050



Pants: Erin Item no. 143 703



Jacket: Nettan, Item no. 143 502 Knit: Paloma, Item no. 143 801 Pants: Erin, Item no. 143 703



Carolina. Maker of heated debates An interview with artist Carolina Falkholt by Marina Milojkovic.


Marina: What are you working on right now?

politician who said ”No, we can not have a woman

painters. It will be very interesting and I’m excit-

and her vagina in stockings here, it is to explic-

ed to go there. But I have no favorite destination.

Carolina: I have several projects going on right

it – it is pornography”. It became a huge media

I go where my work takes me.

now, but the projects always depend on each

debate around the work and still is today. But the

other, like a chain. They evolve from each other.

school handled it perfectly and the painting be-

I’m about to do a public art piece in a small town

came part in the curriculum when they talk about

at a new school. The basis is to create a painting

gender and social structures.

in many layers. I will paint over my own graffiti, words and experiences that have influenced me

M: What does your perfect day look like for you? C: A perfect day is a day in the studio, when I can put all my focus on my art. No meetings, no

M: Do you want to say something with your art?

as a woman in layers upon layers.

emails or phone calls to answer, no important applications to write to get funding for upcoming

It is important that art is free and that art has

C: If there were an answer to that question

an axiomatic place in society but unfortunately

I would not do art. Art is all about mastering

it seems that the cultural politics gets more and

difficulties. Communicate various contexts. It

M: What is the best advice someone has given

more instrumental. Ideas that artists should be

is difficult to grasp art, and what it is. My art is

you?

entrepreneurs and that only projects that here

about who I am, my history and what I experi-

and now can prove its benefits to society gets

enced. How I see the world as a woman, and as a

funding etc. This will of course lead to an anemic

human being.

culture life. M: What is your most memorable experience as a graffiti artist? C: Physically, when I in 2010, for the first time went in an aerial platform 70 feet above the

“ART IS ALL ABOUT MASTERING DIFFICULTIES.”

ground to paint a huge painting. It was overwhelming, life-threatening. I will never

M: What is style according to you? And which is

forget that.

your favorite piece of clothing?

But another important experience was how I have became aware of post-structural feminism.

C: When it comes to graffiti, style is important.

The discrimination of woman have been accepted

Your style is who you are, your tag. But when it

for so long that we don’t even see it as discrim-

comes to clothing style is such a vide term. What

ination so it is of utmost importance in every

your clothes look like from the outside, what it

way to demonstrate that it exists. Awareness is

feels like etc. It’s how you master your style, how

crucial. We have to change the structures

you own it and what you do with it. For me it’s

of society.

about how it feels and my favorite is a tight body-

In 2013, in Halmstad, I did a piece together with

suit. It’s nice to put on and is close to the body.

some other artists, a collage on a wall of studentlockers at a school. I wanted to do some-

M: What is your favorite travel destination and why?

thing about the male-dominated society. It was no huge painting. I painted a black hole with lines

C: I travel a lot in my work. I’m going to Egypt

around it, just like I usually do. Then came a local

soon to work on a project with Egyptian female

projects. Perfect days seldom occur.

C: I am still waiting for that advice.


Elvine Mänd. Maker of Elvine

Elvine is a Swedish clothing brand inspired by Go-

whole new way. Daniel grew up in the outskirts

good time and bringing his community closer to-

thenburg’s unrefined subcultures and the legacy

of Gothenburg, and quickly became one with the

gether. And somehow, the founder had become

of traditional craftmanship. We create sophisti-

streets and its graffiti culture.

the very essence of his own brand.

cated clothes for unsophisticated behaviour.

The unsophisticated boy from the streets beWith the opening of his own street wear store,

came obsessed with quality and sophisticated

Elvine Mänd may not be known by a lot of people,

Daniel realized what it was he and his friends weren’t

craftsmanship.

but her legacy and name is embroidered on the

able to find in the clothing industry. He wanted

behinds and across the hearts of many.

to create something that came entirely from him

Daniel’s life on the streets merged with his

Elvine worked as a seamstress in Estonia during the

and Gothenburg’s unrefined street culture, but

grandmother’s functional legacy to create a new

Second World War. When the Russians invaded,

made in the tradition of his grandmother.

kind of Elvine: Sophisticated clothes for unso-

Elvine made a run for Estonia’s neighbour, Sweden.

phisticated behavior. Wanting to reach people from the street, Daniel

In 1975, Elvine’s daughter gave birth to a boy

found inspiration in his everyday life, and more

named Daniel Mänd, who would revive Elvine in a

importantly, in his friends. It was about having a


Jacket: Fishtail parka Item no. 143 525


Jacket: Sergej Item no. 143 063



Jacket: Tiffany Item no. 143 526


Jacket: Fishtail parka

Jacket: Sergej

Item no. 143 525

Item no. 143 063



Jacket: Bowie, Item no. 143 021 Trousers: Hermansson, Item no. 143 220


Jacket: Bowie, Item no. 143 021 Trousers: Hermansson, Item no. 143 220


Jacket: Caterina Item no. 143 501


Jacket: Pia Item no. 143 941



Thomas & David. Makers of herring An interview with Thomas Cruz Kollberg and David Haggren by Marina Milojkovic.

Marina: Could you tell me how it all started

T: The feeling of community. Everyone is like one big

with Strömmingsluckan?

family. There is great openness.

Thomas: The idea was born when I and a bunch

M: What are you up to when not working?

M: What is your favorite travel destination and why? T: Hmm, the fishing port each morning. Or ”bågen”, a summer day. To fish, there’s nothing better.

of friends were sitting at a bar in Copenhagen. But then me and this other guy, also named David

D: I just got a baby, so that’s what I’m up to now.

started talking seriously about it and it was not only

Besides that, friends, travel, food and of course

drunk talk. Then he had to move to Stockholm but

soccer and my favorite team Blåvitt.

I felt like it was to late to give up, I really wanted to

D: New York, a city that is always changing. I love the people, everything about it.

do it. So I started talking to David about the idea,

T: I’m in my boat, haha. I love the ocean and my boat.

and here we are.

I renovate an old boat, or I’m out fishing.

M: What does your perfect day look like for you?

We wanted an alternative to fast food and Gothenburg was the inspiration. Plus it’s also an sustainable product. The first year, 4 years ago was just for fun, but now we both do this full time. Herring with mashed potatoes and lingonberry was

“Don’t take it personally, it’s going to be ok.”

T: A perfect day is a summer day when I wake up and eat breakfast in the boat. Go to Ullevi and see my favorite team GAIS win their game, then I have a couple of beers at Hagabion, simple as that.

also my favorite entry as a child, I always ate it at grandma and grandpa’s house. In the future, we hope

M: What is style according to you? And which is

D: Well, a good long sleep in the morning if you ask

to open a permanent venue with a wider menu, and

your favorite piece of clothing?

me now, haha. But seeing my favorite team, Blåvitt,

longer opening hours. To not only be a lunch spot.

crush Thomas team GAIS with 4-0. T: Something that comes right, naturally. Style is

David: I had just come back from New York. I worked

convenience, and personal. My favorite piece of

as a chef there. I was tired, it was a very tough and

clothing, a winter jacket, or it’s a rain jacket, but

hard period over there. But I wanted to find some-

it’s been great this winter. But also a GAIS-jack-

thing new and then I met David who had a good idea

et, which is an soccer team, that I and a bunch of

with a twist. Good fast food in a Swedish way felt

friends made when we were drunk, and we always

like a natural thing to do.

wear it on game day.

M: What’s the best thing about Gothenburg?

D: My favorite piece of clothing is a hoodie, or jeans, or wearing them both together. Style to me

D: Well, it’s not the weather for sure. But being

is someone who has a thought behind their outfit,

close to family, the spirit people have here.

someone who thinks about wholeness.

M: What is the best advice someone has given you? T: Take it as it comes D: Don’t take it personally, it’s going to be ok.


Top: Marcus, Item no. 143 303 Cap: E-hat, Item no. 143 902 Shirt: Jamie block, Item no. 143 403


Dress: Bettina, Item no. 143 612 Knit: Christa, Item no. 143 800


Jacket: Elliot, Item no. 143 023


Jacket: Magnolia Item no. 143 500




Raincoat: ร ckerรถ, Item no. 143 059 Jacket: Bertil, Item no. 143 055 Cap: E-hat, Item no. 143 902


www.elvine.se


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