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Elvine goes to South Africa
For Spring/Summer 2017, the Swedish fashion brand Elvine finds its inspiration in the forward-looking and optimistic South Africa. This “Rainbow Nation� of multicultural diversity and bubbling creativity represents a world so different from the slender country up north that the lingering question that defines the collection is: How can we translate the South African look into something Nordic? The answer to that is bold styling. Minimalistic easy-to-wear garments are given a South African touch with elements such as strong all-over prints and airy fits. But the strongest impression of the South African expression is the effortless and carefree styling where anything goes. So soft-pedal the Scandinavian minimalistic style and celebrate a no-rule mixing and matching.
Being the kings of sophisticated clothes for unsophisticated behaviour, Elvine is all about a relaxed and effortless style for a happening lifestyle in the city. So when the Elvine customer wants to look smart and ready for everything from the bank meeting in the morning to the dinner party in the evening, the suit does not come on. The Elvine customer choses something much smarter. He or she choses the Street Suit.
The Street Suit The Street Suit Being the kings of sophisticated clothes for unsophisticated behaviour, Elvine is all about a relaxed and effortless style for a happening lifestyle in the city. So when the Elvine customer wants to look smart and ready for everything from the bank meeting in the morning to the dinner party in the evening, the suit does not come on. The Elvine customer choses something much smarter. He or she choses the Street Suit.
The Swedish fashion brand Elvine is proud to collaborate with the South African award-winning and Vogue listed jewellery designer Katherine-Mary Pichulik on a capsule collection of necklaces, bracelets and a belt. The jewellery celebrate patterns, craft and South Africa’s multicultural diversity and the dominating features are rope and African beadwork, using only found materials from across Africa. The jewellery is crafted by South African women, sending the message: Pichulik is made for brave women, by brave women.
Elvine goes to South Africa
For Spring/Summer 2017, the Swedish fashion brand Elvine finds its inspiration in the forward-looking and optimistic South Africa. This “Rainbow Nation� of multicultural diversity and bubbling creativity represents a world so different from the slender country up north that the lingering question that defines the collection is: How can we translate the South African look into something Nordic? The answer to that is bold styling. Minimalistic easy-to-wear garments are given a South African touch with elements such as strong all-over prints and airy fits. But the strongest impression of the South African expression is the effortless and carefree styling where anything goes. So soft-pedal the Scandinavian minimalistic style and celebrate a no-rule mixing and matching.
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