MAKER OF JACKETS FALL WINTER 2014
Top: Idgie, Item no. 143 603 Coat: Sara, Item no. 143 531
Winter is coming This season will be no difference. Elvine presents a wide range of autumn and winter jackets. Our philosophy is that a jacket should be warm, functional and refined. Elvine produces clothes for everyday wear, whether for going to the job an early winter morning, crawling from pub to pub with your friends or seeing someone for a date. And it is from these people we have found our inspiration: creating sophisticated clothes for unsophisticated behaviour. This season’s colour palette is very muted and the strongest colours are various shades of grey, black, blue, wine and orange.
All items are available for purchase from our website: www.elvine.se
Jacket: Bertil, Item no. 143 055 Top: Marcus, Item no. 143 303
Top: Idgie, Item no. 143 603 Coat: Sara, Item no. 143 531 Cap: E-hat, Item no. 143 902
Knitwear: Paloma, Item no. 143 801 Pants: Erin, Item no. 143 703
Cap: E-hat Item no. 143 902 Coat: Sara Item no. 143 531
Jacket: Hercules Item no. 143 012
Jacket: Johanna Item no. 143 508
Coat: Sara, Item no. 143 531 Cap: E-hat, Item no. 143 902
Jacket: Harry Item no. 143 006
Jonas. Maker of tattoos An interview with tattoo artist Jonas Nyberg by Marina Milojkovic.
Marina: What is your own first tattoo? Jonas: A dragon on my arm. And the first ever tattoo I did on someone was the words ”opium” and ”Africa” in Arabic. M: What is style according to you? And which is M: What’s the best thing about being a tattoo artist?
your favorite piece of clothing?
J: There are plenty of good things about it. You get
J: Style to me is the ability to see what is beauti-
to travel a lot and meet a lot of new people. The
ful and ugly. I have no style. It’s difficult and very
freedom of never having to grow up. You never
individual. Wearing a floral blazer with the right feel
need to fit into a structure, or a serious company.
could be style. My favorite piece is a corduroy vest. The vest in general, and a hoodie.
M: What is your tattoo style? J: It is up to the viewer. But my motto is “better good than fast.”
“BETTER GOOD THAN FAST.”
M: What’s your next project?
M: What is your favorite travel destination and why?
J: I have a new project which is launching in 2025,
J: Andaman islands, outside of India. It’s beautiful
I want us to have the time set on summer time all
and the perfect place to dive in.
year around. I will be tattooing a circle on people who want to support, a yellow circle that is 8 cm
M: What does your perfect day look like for you?
in diameter where you yourself can decide what should be in the circle, but in black and white. It
J: It depends on how far I’ve come with Breaking
should be something you enjoy, such as if you like
Bad. No, but waking up on a sunny day, it’s hot and
to read, you might do a book. A symbol of what you
I’m fully booked but do not actually want to work.
like, an eternity pin and a symbol of the importance
But then the client cancels and I can have a big
of having summer time. And the price will be shining
barbecue with friends and my girlfriend. When
like the sun.
something unexpected happens that gives freedom, that’s the perfect day.
I’m also opening up a new studio April 1 st. But first, two months of vacation.
M: What is the best advice someone has given you? J: Ask yourself; ”are you sure?” Often when we are not sure of something, we think about it all the time, to much. Ask yourself instead ”are you sure?”, and you save a lot of time.
Shirt: Wallie Item no. 143 401
Raincoat: ร ckerรถ, Item no. 143 059 Top: Marcus block, Item no. 143 301 Trousers: Carson, Item no. 143 203
Raincoat: ร ckerรถ, Item no. 143 059 Top: Marcus block, Item no. 143 301
Jacket: Hรถnรถ Item no. 143 535
Jacket: Hercules Item no. 143 012
Top: Marcus block, Item no. 143 301 Trousers: Carson, Item no. 143 203
Tee: Toby, Item no. 143 101
Jacket: Herman, Item no. 143 050 Trousers: Hermansson, Item no. 143 220 Cap: E-hat, Item no. 143 902
Jacket: Herman, Item no. 143 050 Trousers: Hermansson, Item no. 143 220 Cap: E-hat, Item no. 143 902
Jacket: Herman, Item no. 143 050 Trousers: Hermansson, Item no. 143 220
Pants: Erin, Item no. 143 703
Jacket: Herman, Item no. 143 050
Pants: Erin Item no. 143 703
Jacket: Nettan, Item no. 143 502 Knit: Paloma, Item no. 143 801 Pants: Erin, Item no. 143 703
Carolina. Maker of heated debates An interview with artist Carolina Falkholt by Marina Milojkovic.
Marina: What are you working on right now?
politician who said ”No, we can not have a woman
painters. It will be very interesting and I’m excit-
and her vagina in stockings here, it is to explic-
ed to go there. But I have no favorite destination.
Carolina: I have several projects going on right
it – it is pornography”. It became a huge media
I go where my work takes me.
now, but the projects always depend on each
debate around the work and still is today. But the
other, like a chain. They evolve from each other.
school handled it perfectly and the painting be-
I’m about to do a public art piece in a small town
came part in the curriculum when they talk about
at a new school. The basis is to create a painting
gender and social structures.
in many layers. I will paint over my own graffiti, words and experiences that have influenced me
M: What does your perfect day look like for you? C: A perfect day is a day in the studio, when I can put all my focus on my art. No meetings, no
M: Do you want to say something with your art?
as a woman in layers upon layers.
emails or phone calls to answer, no important applications to write to get funding for upcoming
It is important that art is free and that art has
C: If there were an answer to that question
an axiomatic place in society but unfortunately
I would not do art. Art is all about mastering
it seems that the cultural politics gets more and
difficulties. Communicate various contexts. It
M: What is the best advice someone has given
more instrumental. Ideas that artists should be
is difficult to grasp art, and what it is. My art is
you?
entrepreneurs and that only projects that here
about who I am, my history and what I experi-
and now can prove its benefits to society gets
enced. How I see the world as a woman, and as a
funding etc. This will of course lead to an anemic
human being.
culture life. M: What is your most memorable experience as a graffiti artist? C: Physically, when I in 2010, for the first time went in an aerial platform 70 feet above the
“ART IS ALL ABOUT MASTERING DIFFICULTIES.”
ground to paint a huge painting. It was overwhelming, life-threatening. I will never
M: What is style according to you? And which is
forget that.
your favorite piece of clothing?
But another important experience was how I have became aware of post-structural feminism.
C: When it comes to graffiti, style is important.
The discrimination of woman have been accepted
Your style is who you are, your tag. But when it
for so long that we don’t even see it as discrim-
comes to clothing style is such a vide term. What
ination so it is of utmost importance in every
your clothes look like from the outside, what it
way to demonstrate that it exists. Awareness is
feels like etc. It’s how you master your style, how
crucial. We have to change the structures
you own it and what you do with it. For me it’s
of society.
about how it feels and my favorite is a tight body-
In 2013, in Halmstad, I did a piece together with
suit. It’s nice to put on and is close to the body.
some other artists, a collage on a wall of studentlockers at a school. I wanted to do some-
M: What is your favorite travel destination and why?
thing about the male-dominated society. It was no huge painting. I painted a black hole with lines
C: I travel a lot in my work. I’m going to Egypt
around it, just like I usually do. Then came a local
soon to work on a project with Egyptian female
projects. Perfect days seldom occur.
C: I am still waiting for that advice.
Elvine Mänd. Maker of Elvine
Elvine is a Swedish clothing brand inspired by Go-
whole new way. Daniel grew up in the outskirts
good time and bringing his community closer to-
thenburg’s unrefined subcultures and the legacy
of Gothenburg, and quickly became one with the
gether. And somehow, the founder had become
of traditional craftmanship. We create sophisti-
streets and its graffiti culture.
the very essence of his own brand.
cated clothes for unsophisticated behaviour.
The unsophisticated boy from the streets beWith the opening of his own street wear store,
came obsessed with quality and sophisticated
Elvine Mänd may not be known by a lot of people,
Daniel realized what it was he and his friends weren’t
craftsmanship.
but her legacy and name is embroidered on the
able to find in the clothing industry. He wanted
behinds and across the hearts of many.
to create something that came entirely from him
Daniel’s life on the streets merged with his
Elvine worked as a seamstress in Estonia during the
and Gothenburg’s unrefined street culture, but
grandmother’s functional legacy to create a new
Second World War. When the Russians invaded,
made in the tradition of his grandmother.
kind of Elvine: Sophisticated clothes for unso-
Elvine made a run for Estonia’s neighbour, Sweden.
phisticated behavior. Wanting to reach people from the street, Daniel
In 1975, Elvine’s daughter gave birth to a boy
found inspiration in his everyday life, and more
named Daniel Mänd, who would revive Elvine in a
importantly, in his friends. It was about having a
Jacket: Fishtail parka Item no. 143 525
Jacket: Sergej Item no. 143 063
Jacket: Tiffany Item no. 143 526
Jacket: Fishtail parka
Jacket: Sergej
Item no. 143 525
Item no. 143 063
Jacket: Bowie, Item no. 143 021 Trousers: Hermansson, Item no. 143 220
Jacket: Bowie, Item no. 143 021 Trousers: Hermansson, Item no. 143 220
Jacket: Caterina Item no. 143 501
Jacket: Pia Item no. 143 941
Thomas & David. Makers of herring An interview with Thomas Cruz Kollberg and David Haggren by Marina Milojkovic.
Marina: Could you tell me how it all started
T: The feeling of community. Everyone is like one big
with Strömmingsluckan?
family. There is great openness.
Thomas: The idea was born when I and a bunch
M: What are you up to when not working?
M: What is your favorite travel destination and why? T: Hmm, the fishing port each morning. Or ”bågen”, a summer day. To fish, there’s nothing better.
of friends were sitting at a bar in Copenhagen. But then me and this other guy, also named David
D: I just got a baby, so that’s what I’m up to now.
started talking seriously about it and it was not only
Besides that, friends, travel, food and of course
drunk talk. Then he had to move to Stockholm but
soccer and my favorite team Blåvitt.
I felt like it was to late to give up, I really wanted to
D: New York, a city that is always changing. I love the people, everything about it.
do it. So I started talking to David about the idea,
T: I’m in my boat, haha. I love the ocean and my boat.
and here we are.
I renovate an old boat, or I’m out fishing.
M: What does your perfect day look like for you?
We wanted an alternative to fast food and Gothenburg was the inspiration. Plus it’s also an sustainable product. The first year, 4 years ago was just for fun, but now we both do this full time. Herring with mashed potatoes and lingonberry was
“Don’t take it personally, it’s going to be ok.”
T: A perfect day is a summer day when I wake up and eat breakfast in the boat. Go to Ullevi and see my favorite team GAIS win their game, then I have a couple of beers at Hagabion, simple as that.
also my favorite entry as a child, I always ate it at grandma and grandpa’s house. In the future, we hope
M: What is style according to you? And which is
D: Well, a good long sleep in the morning if you ask
to open a permanent venue with a wider menu, and
your favorite piece of clothing?
me now, haha. But seeing my favorite team, Blåvitt,
longer opening hours. To not only be a lunch spot.
crush Thomas team GAIS with 4-0. T: Something that comes right, naturally. Style is
David: I had just come back from New York. I worked
convenience, and personal. My favorite piece of
as a chef there. I was tired, it was a very tough and
clothing, a winter jacket, or it’s a rain jacket, but
hard period over there. But I wanted to find some-
it’s been great this winter. But also a GAIS-jack-
thing new and then I met David who had a good idea
et, which is an soccer team, that I and a bunch of
with a twist. Good fast food in a Swedish way felt
friends made when we were drunk, and we always
like a natural thing to do.
wear it on game day.
M: What’s the best thing about Gothenburg?
D: My favorite piece of clothing is a hoodie, or jeans, or wearing them both together. Style to me
D: Well, it’s not the weather for sure. But being
is someone who has a thought behind their outfit,
close to family, the spirit people have here.
someone who thinks about wholeness.
M: What is the best advice someone has given you? T: Take it as it comes D: Don’t take it personally, it’s going to be ok.
Top: Marcus, Item no. 143 303 Cap: E-hat, Item no. 143 902 Shirt: Jamie block, Item no. 143 403
Dress: Bettina, Item no. 143 612 Knit: Christa, Item no. 143 800
Jacket: Elliot, Item no. 143 023
Jacket: Magnolia Item no. 143 500
Raincoat: ร ckerรถ, Item no. 143 059 Jacket: Bertil, Item no. 143 055 Cap: E-hat, Item no. 143 902
www.elvine.se