lookbook spring/summer 2012
Elvine dedicates spring 2012 to the hardworking labor force of the industrial sector located in the surroundings of Gothenburg, Sweden. The legacy of high quality craftsmanship that for decades has distinguished our city and its inhabitants has yet again been the most inspirational source for the Elvine clothing line.
Shirt: Jolly, dusty blue - L/S: Steve, ecru - Denim: No. 1, mid wash
fany, ecru - Pants: May, dusty blue Cardigan: Oksana, dark ecru - Top: Tif
Jacket: Peggy, black
- Top: Naomi, dove blue
Shirt: Chase, dark blue check - Shorts: Slimson shorts, desert
Jacket: Mountain Parka, forrest green Pants: Gibson, dark blue raw Shirt: Chase, red check
Jacket: Ed, navy - L/S: Winston, grey melange
Jacket: Nemi, ecru - Dress: Rachel, green/grey batique
Julia: Knit: Bridgette, Cardigan: Oksana, Top: Edie, Skirt: Sandy Owen: Jacket: Theo, Knit: St. Louis, Denim: No. 1 dark risine
Jacket: Gaga, navy - Knit: Katja, multi blue - Top: Naomi, dark ecru
Jacket: Melanie, dark navy Scarf: Helsinki, sand melange Jacket: Todd, blue stripe - Shirt: Chase, red/white check - Pants: Sandersson, lt. olive
ive
Top: Tille, black
Knit: Fjodor, multi green - Denim: No. 1, heavy vintage wash
Dress: Patricia, dove blue
Elvine is a Swedish clothing brand inspired by Gothenburg’s unref ined subcultures and the legacy of traditional craftsmanship. We create sophisticated clothes for unsophisticated behavior ferent f and try to support up-and-coming creators of dif ields.
Agents & Distribution NORWAY
DENMARK
SWEDEN
Fuel Fashion AS Birkebeinerveien 21 2316 Hamar Phone: +47 90 99 51 60 E–mail: vegard@ fuelfashion.no Contact: Vegard Tangen
Menta Clothing AB Sandvångsgatan 3 216 15 Limhamn Sweden Phone: +46 704 92 86 74 E–mail: johnny@menta–clothing.com Contact: Johnny Herbst
Elvine AB Järntorget 2 413 04 Gothenburg Sweden Phone: +46 31 55 69 60 E–mail: info@elvine.se Contact: Johan Johnsén & Mikael Hult
FINLAND
RUSSIA
ITALY
Element Wear Oy Slottsgatan 11 a 1 20100 Åbo Finland Phone: +358 20 750 0393 E–mail: stefan@element.nu Contact: Stefan Grönlund
Fashion Trade 21-32 Sivtsev Vrazhek side-street 119002 Moscow Russia Phone: +79 03000 60 80 E–mail: krotov561@gmail.com Contact: Yury Krotov
Red Page Via delle pesche 721 47020 Pievesestina Italy Phone: +39 54 74 15 163 E–mail: g.hq@redpage.it Contact: Gianluca Giombolini
GERMANY, AUSTRIA & SWITZERLAND
FRANCE
THE NETHERLANDS & BELGIUM
Kemner Distribution GmbH & Co. KG Weender Landstr. 1 37073 Göttingen Germany Phone: +49 551 500 83 12 E–mail: andy@kemner-distribution. de www.kemner-distribution.de Contact: Andy Aue
Agent Lexson Brands BV Showroom Jvfashion De Roy van Zuidewijnlaan 2 6 Rue Braque / 4 Entree B, 3 étages 4818 GB Breda 75 003 Paris The Netherlands France Phone: +31 76 5223186 Phone: +33 672 31 56 08 E–mail: maarten@lexson.com Email: Contact: Maarten Janse showroomjvfashion@gmail.com Contact: Jerome Tordjman
SPAIN
EXPORT MANAGER
Silver Moon Concept Fuencarral, 39º 1 izqd 28004 Madrid Spain Phone: +34 657 627 344 E–mail: cesar@silvermoon. es Contact: Cesar Hervada
Mattias Edenholm Elvine AB Järntorget 2 413 04 Gothenburg Sweden Phone: +46 73 370 35 80 +46 31 55 69 60 Email: mattias@elvine.se
Elvine AB Järntorget 2 S–413 04 Gothenburg Sweden Phone: +46 31 556 960 Fax: +46 31 556 961 Email: info@elvine.se Export Manager Mattias Edenholm Phone: +46 73 370 35 80 Email: mattias@elvine.se
Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. Elvine worked as a seamstress in Estonia during the Second World War. When the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden. In 1975, Elvine’s daughter gave birth to a boy named Daniel Mänd, who would revive Elvine in a whole new way. Daniel grew up in the outskirts of Gothenburg, and quickly became one with the streets and its graf fiti culture. With the opening of his own street wear store, Daniel realized what it was he ind in the clothing industry. He wanted to and his friends weren’t able to f ined create something that came entirely from him and Gothenburg’s unref street culture, but made in the tradition of his grandmother. Wanting to reach people from the street, Daniel found inspiration in his everyday life, and more importantly, in his friends. It was about having a good time and bringing his community closer together. And somehow, the founder had become the very essence of his own brand. The unsophisticated boy from the streets became obsessed with quality and sophisticated craftsmanship. Daniel’s life on the streets merged with his grandmother’s functional legacy to create a new kind of Elvine: Sophisticated clothes for unsophisticated behavior.
www.elvine.se