ETN - Equestrian Trade News - January 2016

Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Putting On A Show!

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t

OFFICIAL

BETA INTERNATIONAL 2016 PREVIEW T h e Vo i c e o f t h e E q u e s t r i a n I

EXCLUSIVELY IN ETN FLOORPLAN AND EXHIBITOR LIST FULL SHOW TIMETABLE

WIN £1,000s OF PRIZES Visit ETN (stand P1.1)

ETN is the official media partner of BETA International

PLUS NEW: CPD feature for farriers When is it safe to copy a product?

View our brand new AW15 Collection now on line www.sherwoodforestltd.com

... the magazine for the industry, about the industry, by the industry

IT’S NOW many a year since the equestrian trade could consider itself a cosy cottage industry.

Yes, there remains the “let’s sell a few bits and pieces on eBay to pay for the horses” attitude. But in the main, our trade has become more professional – thanks to BETA and BETA International - and more profitable, courtesy of some incredibly motivated, hard-working individuals.

Excitingly, there are some really go-ahead young people coming into the industry. Their fresh, modern approach is to be welcomed; that they also uphold standards is something for which we must hope.

The joy of BETA International is that we’re all there. And the savvy exhibitors make new, smaller retailers just as welcome and consider them just as significant as the major international buyers.

No-one in this industry should ever forget what is was like to be a newcomer. And there’s no better place to start than BETA International. See you there!

Liz Benwell

NEWS.................................................................... 6 PEOPLE Who’s new, who’s moved?.................................. 10 PRODUCT NEWS Latest launches.................................................. 14 SPECIAL REPORT Riding hats: a new era........................................ 20 FARRIER CPD COVER STORY Feature and quiz accredited by the Farriers Registration Council........................................... 24 HOOF CARE Farriery profession explained............................ 26 Product gallery................................................... 28 How to remove a loose shoe............................... 30 INSURANCE Retailers’ questions answered........................... 32 LEGAL DIGEST COVER STORY How to combat the copiers – and when is it safe to copy?.................................................................. 34 SQP CPD FEATURE & QUIZ COVER STORY Accredited by AMTRA......................................... 36 WORMING FEATURE How to become a VMD accredited internet retailer.................................................. 40 Medicinal acronyms unravelled.......................... 42 Katie Jerram’s worming secrets........................ 44 RETAILER PROFILE Meet Sue Moxon of R&R Country........................ 46 ETN TALKS HORSES With Claudia Yiu.................................................. 48 BETA MEMBERS’ PAGE Who’s shortlisted for BETA Business Awards?..... 50 COUNTY COURT JUDGMENTS............................. 52 Equestrian Trade News

WHAT trends do you reckon will come to the fore in 2016? My tip is that hiring – or try-before-you-buy - will become the ‘in’ thing.

Already it’s possible to rent a horsebox or bit for a weekend, and I see a supplier is hiring out clippers by the day too. Will the same follow for other high value items such as saddles and those ever more specialised bridles? And how about really smart top hats and tail coats for riders making a once-in-a lifetime championship appearance?

I also predict that cyber-crime will affect our trade. As the hackers get ever cleverer, it’s worth making sure it doesn’t happen to you.

Even when it comes to conventional crime, would-be thieves and swindlers see the equestrian scene as one with lots of money sloshing around.

On an inventive note, while we can still only dream about robots that muck-out, I can’t wait for BETA International to see the washing machine that cleans tack or the device that measures how riders use their core muscles. And those are just for starters…

JANUARY 2016

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Equestrian Trade News

HAPPY New Year! Regular ETN readers might be surprised to find our bumper BETA International preview in this January issue. But of course the reason is the trade fair’s earlier dates this year, 24 – 26 January.

Nothing else has changed – oh, apart from the fabulous new £150 million Resorts World leisure complex opening right outside the NEC exhibition halls.

With a casino, 18 restaurants, cafes and bars plus an 11 screen cinema, no longer will you need to venture into Birmingham to relax with colleagues or entertain clients. And what a brilliant excuse to spend an extra day or two at BETA International!

Move fast, and you can still get into the show for free by pre-registering at www.beta-int.com

CONTENTS

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

FRONT COVER: The beautiful event horse on our front cover is from a work by sculptor Hamish Mackie. His ability to create such exquisite likenesses of the equine form stems from a keen observation of the species. At the end of last year, he spent time in Pushkar, India watching the Merwari horses. Hamish is currently working towards his triennial solo show. Hamish Mackie - Life in Bronze, 2016 is at The Mall Galleries, London on 10 - 22 October. For more details, visit www.hamishmackie.com

Equestrian Trade News

Editor’s Comment

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Putting On A Show!

January 2016 Volume 40, No. 1 Monthly

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

OFFICIAL

BETA INTERNATIONAL 2016 PREVIEW T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

EXCLUSIVELY IN ETN FLOORPLAN AND EXHIBITOR LIST FULL SHOW TIMETABLE

WIN £1,000s OF PRIZES Visit ETN (stand P1.1)

ETN is the official media partner of BETA International

PLUS NEW: CPD feature for farriers Insurance and worming latest

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6

News

Why reps await tribunal outcome

Supplier celebrates the “international” in BETA International MEETING foreign buyers is just one reason why a UK company is exhibiting at BETA International this month (24 – 26 January) for the 15th year.

Faulks & Cox, to be found on stand C7.1 at the show, is also keen to promote its overseas ventures.

“We will be taking full advantage of the international nature of BETA International,” said managing director Dean Cox. “Over the many years we’ve exhibited, we’ve met many foreign buyers which helped to extend our customer base all round the world.”

Last year, Faulks & Cox opened Tubtrugs Europe SL to service the continent. The operation is headed by multi-lingual European sales manager Engel Niggendijker.

“We can talk in Dutch, Flemish, German, French or Spanish with some Italian and Portuguese as well,” he said. “Tubtrugs sounds the same in all languages!”

Meanwhile, Tubtrugs LLC continues to expand from its base in Minnesota, USA. Supplying outlets across American, it’s run by sales manager and horse owner Kelly Kennedy.

Wholesaler takes on sole distribution of healthcare range

WHETHER commission should be taken into account when calculating employees’ holiday pay is the subject of an employment tribunal.

The result, which is not expected for some time, could affect the likes of reps and sales-people whose earnings include commission, as well as those employing them.

Lock v British Gas was heard last month by an Employment Appeal Tribunal (EAT).

“The appeal in this case is on the grounds that the interpretation of EU law adopted by the Tribunal at first instance [at a previous hearing] was wrong, and that overtime and commission should be treated differently,” Paul Kelly of Blacks Solicitors explained.

“While the European Court of Justice has already decided that employers need to take into account commission earned by an employee in holiday pay calculations, it did not provide any guidance to employers as to how those calculations should be made.

“The implications of this appeal are far-reaching.

If the EAT rules that earlier decisions in respect of holiday pay calculations were incorrect, then the holiday pay situation in the UK could be reversed again.”

BATTLES has become the exclusive distributor of Barrier Animal Healthcare’s range of Barrier branded equine products.

“We are very excited by the opportunity that we have been given by Barrier to grow their sales and brand equity,” said Jim Bowen, managing director of Lincoln based wholesaler Battle, Hayward & Bower (‘Battles’).

Barrier is well known for its natural products created from sustainable sources.

“We continue to innovate using our unique plant derived formulations,” said Barrier’s sales and marketing director Sandy Morris.

“This development will enable us to better focus on providing further leading-edge products across the country and abroad.”

Attleborough, Norfolk based Barrier Animal Healthcare has been manufacturing its equine range for more than 25 years.

Equestrian Trade News Stockeld Park, Wetherby, West Yorkshire LS22 4AW Tel: 01937 582111 Fax: 01937 582778 – Sales Email: sales@equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Editor: Liz Benwell Email: editor@equestriantradenews.com Tel: 0345 6185007 Advertising Sales: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111 Fax: 01937 582778 Advertising Copy: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111

JANUARY 2016 EQUESTRIAN TRADE NEWS

Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

The magazine is independent of all groups.

Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright: All material is copyright Equestrian Management Consultants Ltd. Design & Print: G.H. Smith & Son, Market Place, Easingwold, North Yorkshire YO61 3AB Tel: 01347 821329 Fax: 01347 822576 Email: etn@ghsmith.com Web: www.ghsmith.com ISSN 1462-9526

ADVERT INDEX Abbey England...............................................................121 Absorbine........................................................................57 Academy of Master Saddle Fitting.....................................16 Agrihealth......................................................................106 Airowear..........................................................................97 Alan Paine........................................................................59 Allen & Page....................................................................49 Animalife...........................................................................3 The Animal Health Company.............................................45 Animology.....................................................................111 Asmar Equestrian.............................................................75 Back on Track...................................................................99 Battles..............................................................................81 Bedmax..........................................................................103 BETA International............................................................94 Blacks Solicitors................................................................52 Breyer............................................................................105 Brogini/John Whitaker International.................................101 Carr & Day & Martin...........................................................9 Citrus Lime.....................................................................117 Charles Owen...................................................................63 Classified..........................................................................51 Comfybed......................................................................108 Derriere Equestrian.........................................................120 Dodson & Horrell Limited..................................................61 EKKIA.......................................................................67 & 68 Equestrian Supplies........................................................118 Equine Fusion.................................................................100 Equine Speedskip...........................................................127 Equetech............................................................................7 Equilibrium Products.........................................................15 Equisafety........................................................................18 Faulks & Cox Ltd...............................................................87 Finest Brands International........................................21 & 77 Fynalite..........................................................................118 Golly Galoshes.................................................................35 Grubs.............................................................................125 Harmany Products............................................................98 Horse & Country TV..........................................................82 Horse First......................................................................113 Harold Moore...................................................................19 Horseshape......................................................................69 Horslyx.............................................................................48 Inky Solutions.....................................................................8 Jama Corporation Ltd........................................................85 Jenkinsons /Elico...............................................................93 Kanyon Footwear...........................................................123 Kingsley Equestrian...........................................................71 Kings Saddlery................................................................112 Konia Equestrian............................................................127 Lillidale............................................................................31 Magic Brush...................................................................116 Mirza Baig........................................................................10 Mountain Horse.....................................................29 & 109 Natural Animal Feeds..................................................... OBC Noble Outfitters..............................................................107 Omni Capital Retail Finance Ltd.........................................72 pampeano polo..............................................................112 Plevin / Snowflake..........................................................120 A Pouchers & Sons..........................................................115 Science Supplements....................................................4 & 5 SEIB.................................................................................33 Shaws Equestrian.............................................................17 Sherwood Forest............................................................. IFC Shires Equestrian Products................................................89 SLK..................................................................................23 Snowhill Trade Saddlery...................................................IBC Strömsholm......................................................................27 L S Sales (Farnam) Ltd.......................................................95 TopSpec.........................................................................119 Trilanco....................................................................12 & 13 Utopia............................................................................110 Vettec..............................................................................28 Virbac..............................................................................41 Waldhausen KmbH Co KG................................................11 Web Directory..................................................................52 Westgate EFI....................................................................79 Westgate Labs..................................................................43 Youngs Animal Feeds.......................................................14 Zoetis...............................................................................39

www.equestriantradenews.com

7

NEW STOCKISTS / DISTRIBUTORS WELCOME

Popular supplement ingredient banned - Sound advice from NAF AS DEVIL’S claw is banned for use in competition, leading supplement manufacturer NAF has moved quickly to reassure retailers and riders.

The decision makes a grey area clearer for competitors, says NAF - Official Supplier to Team GBR and supporter of the FEI’s Clean Sport campaign.

On 1 January, harpagoside (the active ingredient in devil’s claw) was added to the FEI’s prohibited substances list, under the controlled medication category.

National federations tend to adopt FEI rules on prohibited substances, so the decision has far reaching implications for competitors across all disciplines.

NAF has issued the following statement clarifying the situation and enabling the trade to pass on accurate information to consumers.

“NAF felt it was important to highlight the recent decision to add devil's claw (active ingredient harpagoside) to the FEI prohibited substances list from 1 January 2016.

“There has been much confusion in recent years as to whether the ingredient devil's claw was actually approved for use during competition or not. It has never been banned until now under FEI rules; however the BHA (British Horseracing Authority) and some individual member states within the EU had barred its use in competition during recent years.

“In many ways, the decision to include it on the FEI list makes that grey area clearer for competitors, who will now have to find a competition-safe alternative for comfort whenever their horses need it.

“As part of its commitment to providing the best advice for its customers, NAF will be clearly communicating that the well-established and popular Devil's Relief - the only product in the NAF portfolio to contain devil's claw - is now not advised for use during competition.

“NAF Devil’s Relief has been used for many years by horse owners who do not participate in competition, and it remains perfectly legal and appropriate for maintaining comfort in many horses, particularly older individuals.

“It will continue to be available in store to meet consumer demand. However, as part of NAF’s commitment to quality and clean sport all Devil’s Relief will be manufactured in a dedicated, controlled facility.

“NAF is proud to be accredited as a Universal Feed Assurance Scheme (UFAS) company and meets the requirements of the strict BETA NOPS (Naturally Occurring Prohibited Substances) code to ensure control of prohibited substances, and ultimately the provision of clean sport.”

NAF launches new products Joining the recent launch of RECOVER - NAF’s innovative five day course for fast recovery after strenuous exercise and competition, NAF has added two more products to its range. All have been formulated to be safe for your customers to use on competing horses.

• GO SOUND is for total comfort whenever horses really need it.

• SUPERFLEX SENIOR offers five star treatment for healthy, flexible senior joints. t Retailers with any questions on this issue are invited to call Lorna George, NAF's UK sales and business development manager, on 01600 710726.

UK 8 -24 SIZES AVAILABLE AS STANDARD

For details and product information contact us today

T : +44 (0) 1296 688 966 E : info@equetech.com

Spring / Summer www.equestriantradenews.com

collection 2016

News

8

NEWS IN BRIEF

• AMERICAN riding wear brand Noel Asmar Equestrian has been selected as an official apparel partner of the 2016 Rolex Kentucky • STABLES and buildings manufacturer Loddon Engineering Limited 3-Day Event. The company exhibits at BETA International this has been acquired by Dutch company Molenkoning b.v. It’s also month. changed its name to Loddon Equestrian Limited. A spokesman for • SILVERMOOR Haylage has been accepted onto the BETA NOPS the Norfolk based company told ETN that “it’s business as usual.” scheme. Accredited companies are recognised as taking all • ONLINE retailer Supplement Solutions is offering an all-inclusive precautions to minimise the risk of naturally occurring prohibited strategic worming programme. The annual cost of £125 per horse substances (NOPS). “We hope that on seeing the [NOPS] logo on includes all necessary worm counts and appropriate wormers our products, it provides further confidence to all users that they when required. The scheme covers postage costs and advice on are choosing the very best product for their horses,” said Lindsay individual horses’ needs too.

Foggin of Silvermoor Haylage.

• WELLINGTON boots brand Hunter is to open stores in Tokyo, New • PETS at Home has opened its first one-stop store in Dorking, York and Hong Kong later this year. The company also missed Surrey, Pet Trade Xtra reports. Whiskers ‘n Paws by Pets at Home London Fashion Week to concentrate on festivals, according to is said to be a new concept in convenience shopping and could be fashion trade journal Drapers. the first of many to be rolled out throughout the UK. • PLASTIC products manufacturer Classic Showjumps has • PARALYMPIC dressage rider Ricky Balshaw officially opened a announced a new trade-only sales policy. The Lancashire firm Staffordshire saddlery’s extended store last month (5 December). is part of Excelsior Roto Moulding. “Ongoing investment in The new look Hoofs at Heart – to be found in the Heart of the machinery and stock control systems will facilitate the increasing Country Shopping Village, Swinfen near Lichfield - is three times efficiency with which orders are handled,” said product manager bigger than the old shop.

Karen Fielding. “Next year we’ll be further developing our retailer • JOULES has opened its 100th store, in Dublin. In addition, the support offer.” lifestyle brand has a new outlet in Meadowhall, Sheffield, plus a • FASHION giant Chanel has publicly apologised to a small UK larger one in Harrogate, North Yorkshire. knitwear label. The luxury brand failed to credit Mati Ventrillon, • SAVERPLACES is a new website for local businesses to publicise who runs her own garment business in Fair Isle, for designs that their offers and deals to consumers shopping online and in-store. appeared in a Chanel catwalk show. Chanel buyers reportedly It’s aimed at the 16.3% of all UK smartphone owners said to use visited Mati Ventrillon last year, purchasing stock items for what their devices to look for deals while shopping. “What better way to they said would be research purposes only. Chanel claimed the attract new customers than with an array of discounts and deals error was a result of “dysfunctionality” and “miscommunication” that could transform from them prospects to regulars?” says Will within its team and has committed to crediting Ventrillon and her Frankling of Saverplaces which is seeking new franchisees to designs as the source of inspiration for its new range. For advice expand the coupons and discounts service. on protecting your intellectual property, see Legal Digest in this issue of ETN.

BETA International announces 2017 dates

Horse and animal themed gifts from greetings cards to tea towels, beautifully illustrated by some of the best contemporary artists and illustrators working today…

HAPPY BIRTHDAY

HAPPY BIRTHDAY H

HAPPY BIRTHDAY

BETA International organisers have named the dates for the 2017 show.

They are 22 - 24 January, the traditional Sunday, Monday and Tuesday.

The show will take place as usual in Halls 6, 7 and 8 at the NEC, Birmingham.

Admission to BETA International is trade only and free to preregistered visitors. More details at www.beta-int.com • This year’s show is on January 24 – 26. ETN’s exclusive official preview can be found within this issue.

Horse & Hound to leave London

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HORSE & Hound is to move out of London for the first time in its 131 year history.

The weekly title and website, along with around 30 of publisher Time Inc UK’s other brands from Country Life to Golf Weekly, is to relocate to Farnborough Business Park in Hampshire.

The move, to happen next month (February), will affect around 300 staff in total.

The first issue of Horse & Hound appeared in 1884 and was published from 12-14 Catherine Street in The Strand.

"Our specialist portfolio has an extraordinary heritage and this move is an exciting new chapter for the group and its staff,” said Oswin Grady, managing director of Time Inc UK. The relocation of Time Inc UK’s specialist portfolio follows the sale of its current London headquarters, the Blue Fin Building.

Although some titles will remain there as tenants.

Time Inc UK’s shooting titles, including Shooting Times, are also moving to Farnborough.

www.equestriantradenews.com

the most trusted name on all fours Why Carr & Day & Martin?

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Come and see us on stand F2.1 at BETA www.carrdaymartin.co.uk

Our entire range of premium Carr & Day & Martin products are supplied only to Wholesale and Retail.

We supply to you so you can supply the consumer.

For more information contact our Customer Services department on 0800 867 283

10 • Sam Weir has joined Trilanco’s team of area sales managers, covering the south-east of England for the wholesaler. She has an equine sports science degree and has been in the equestrian industry for more than ten years. Sam previously worked for Shires Equestrian as national sales manager for the Tekna and St Raphael saddle ranges.

“In addition to the equestrian side of things, I’ve always had a keen interest in animal health, so Trilanco is the ideal company for me to work for,” said Sam who is training to become an SQP [suitably qualified person].

• Westgate EFI (WEFI) has promoted Tracey Woods to operations director. Tracey originally joined the distributor in 2007 and has held various roles in marketing, product development and operations.

“I’m obviously thrilled to take up this new role at what is a very exciting time for the company,” said Tracey. “WEFI remains firmly focused on its retail customers and we have a range of new developments on the horizon.”

• Shropshire based Angie Dimond has joined easibed as an account manager. She’s working with retailers in the north-west, Midlands, Wales and south-west on easibed and easichick poultry bedding Angie has worked in sales and customer service for more than 25 years. Previous employers include Mid West Displays, an interior and window display specialist based in the West Midlands. On joining easibed, she commented: “I’m keen to learn more about the products’ history and to introduce people to such fantastic bedding.”

• Bedmax shavings has appointed of Gemma Dresser as area sales manager for the north of England and Ireland. Gemma joins Bedmax from Farmway/Mole Country Stores in Alnwick, Northumberland where she worked for three years in sales and administration before becoming duty manager.

Gemma has previously worked as a freelance groom and been assistant yard manager at Blidworth Equestrian in Nottinghamshire where she prepared horses for sale and competition.

“Gemma joins the team specifically to develop sales within the northern region from Cheshire and Yorkshire in the south up to the Scottish Borders. She will work closely with our existing network of loyal customers, retailers and yards identifying new opportunities,” said Tim Smalley, managing director of Bedmax.

• Jenny Bevan (née Marks) has re-joined the team at Shaws Equestrian where the brand portfolio includes Pikeur, Eskadron, Myler Bits, Freejump, Doebert, Haukeschmidt Gloves and Nico Luggage.

“I love the mix of old and new” says Jenny, who works three days a week to preserve some time with Lily, her two yearold daughter. “It’s been great to catch up with so many customers I’ve known for years.”

The Shaws Equestrian team comprises Ken Duncan, Nick Robinson, Helena Walsh from Darragh Equestrian with Monty Monteith providing sales coverage for the UK and Ireland. Jenny and Suzanna Monteith share the general office administration and customer support. Suzanna handles marketing and Jeanette Astle is in charge of accounts.

• Kate Bielawska is the new UK and European sales manager for Charles Owen & Co (Bow) and Airowear.

"We are thrilled to have Kate on board with us; she’s a thoughtful and dedicated sales manager. She's really taken our sales analysis to a higher level,” said managing director Roy Burek.

Kate has worked in the equestrian industry since 2010, including for Carr & Day & Martin. She moved to Germany in 2012 to set up a German subsidiary for a former employer and now lives in Düsseldorf.

Kate has previous worked in television too. In her free time, she enjoys riding, cycling and attempting to cook.

• NAF has appointed Melissa Newman as its new brand manager. Originally from Holland, her family has always been involved with equestrian sport.

Melissa’s first love is dressage.

Previous roles have included grooming for a professional show jumper and managing an equestrian centre in America. Mel now lives in Wales and enjoys riding club activities with her Irish sports horse Jarlath.

"I am so excited to be joining such a trusted brand,” she said.

“Having used NAF products on my own horses, I already understand how they can help support horse health. I’m looking forward to working with the team at NAF to further develop and grow sales and market share."

JANUARY 2016 EQUESTRIAN TRADE NEWS

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14

Product News Footwear range is “high value for money” THE RIDE and Style footwear collection from Jama Corporation has been developed for the European marketplace.

The company, which makes its debut at BETA International 2016 next month, has a track record of more than 40 years in the US and Canada.

Made within the company’s own factories, Ride and Style encompasses English, Western and fashion footwear. There are styles and sizes for men, women, youth, children, toddlers and new born.

Riding socks for adults and children are also available.

The company is keen to be transparent, so details of all parts of the footwear are included in its catalogue under a ‘Know what you wear’ theme.

Jama Corporation lists the advantages of its products as high value for money with attractive retail price points, good margins for retailers and the back-up of excellent customer service.

Page 85.

Bright new bags SARACEN Horse Feeds has been updating its feed sacks. The latest to get a new look is Re-leve.

The cereal free, low sugar, low in starch, high-performance mix is designed to replace cereal based hard feed for horses in work.

It suits those with a nervous disposition or adverse reaction to high starch levels.

Super fibres and oils provide a safe energy source helping to maintain normal muscle function and a trainable temperament.

Re-leve is fortified with vitamins and minerals to maintain health and support immune function. Blackcurrant is included to tempt even the fussiest of feeders.

Look forward not back with Veteran Mix

 Formulated to meet the specific requirements of the older horse  Inclusion of short chopped fibre for easy chewing & good digestion  Maintains condition & quality of life  Exceptional palatability to tempt the sick or convalescing horse  Good trade margins for further information Tel: 01782 791209 or e-mail: info@youngsanimalfeeds.co.uk www.sweetmeadow.co.uk

JANUARY 2016 EQUESTRIAN TRADE NEWS

Quantity discounts add up to extra profits SNOWHILL Trade Saddlery has extended quantity discounts on outdoor rugs to a further four ranges.

The initiative makes it easy for retailers to earn extra profit, simply by purchasing five rugs at a time.

Snowhill has held prices on stable quilts and outdoor rugs for the past five years - but with no compromise on materials and workmanship. The company is also strict about accountability; knowing where materials are sourced and insisting upon certification for waterproof and breathable properties.

Thanks to its huge buying power, Snowhill has also been able to reduce prices on breeches, leather boots, saddle cloths and fleece rugs –passing on these savings to the retailer.

It’s always well worth checking what’s on sale on Snowhill’s website too.

At the time of writing, more than 20 innovative, colourful, practical and exciting new products had already appeared online since the launch of the most recent Snowhill catalogue. And by the time you read this, there will be more still!

For a current catalogue and sales enquiries, call 01243 672323.

See page 133.

A fractionally better feed NEW TopSpec 14% Mix is a palatable mix. It’s perfect for fussy feeders that reject low starch cubes but need additional feed alongside a balancer.

14% Mix offers highly digestible fibre sources and cooked cereals to improve digestibility.

Since it’s designed to be fed with a TopSpec feed balancer, it contains no added vitamins or traceelements.

It’s a blend of straight raw materials rather than a complete feed. However, says TopSpec, blends are superior to most straights because they’re supplemented with calcium, sodium and magnesium. So feeding 14% Mix instead of cooked barley/sugar beet/oats/alfalfa to working horses reduces or eliminates the need to add salt.

14% Mix has a high energy (calorie) level of 13MJ/kg. With the protein it contains, it promotes condition and topline and provides the energy for hard work.

As well as fussy feeders needing additional energy, 14% is ideal for competition and show horses, racehorses, youngstock, broodmares and stallions. The RRP for 20kg is £13.95.

See page 119.

Healthy gut equals happy horse NEW Lincoln Platinum Pro Balancer is a concentrated supplement designed to ensure a healthy gut and a happy horse.

It contains probiotics, essential vitamins, amino acids, minerals and other nutritional factors to ensure a healthy gut and a happy horse.

Available in 1.35kg containers, the RRP is £22.50.

A veteran version is also available with added MSM and glucosamine. This comes in 1.4kg pots with an RRP of £25.83.

Lincoln branded supplements are available from Battles.

See page 81. www.equestriantradenews.com

16

Product News What’s ‘on trend’ for 2016?

Internet crime insurance launched

BOLD colours, slim ankles on dressage boots and beige breeches will be setting the pace next season.

Functional fabrics with odour free benefits will also be sought out by discerning competitors, says Simon Middleton, managing director of Zebra Products which distributes a number of upmarket European brands.

Cavallo’s competition wear is a case in point.

“Alongside classic colour schemes, bold on-trend colours take centre stage, with azur blue jackets and hot red show shirts,” says Simon.

Where Charlotte Dujardin goes, others follow in the style stakes. And Simon revealed that the world number one has chosen boots with narrower ankles for next season. Check out the Konig Excelsior model.

Stirrups were never noted for their trendiness, but that’s definitely changing with several new innovations arriving.

“We’ve noticed a shift in some of the top dressage riders using ‘jump’ stirrups which offer greater grip and are a lot lighter,” said Simon. With Charlotte now riding in Equipe’s Aluminium stirrups, many more are likely to make the switch.

Over at the show jumping arena, meanwhile, the smart money is on short hind boots growing in popularity.

Veredus’ latest launch, Pro Jump Short Vento, is set to fulfil demand.

A stud girth is a given for any serious show jumper.

But this season, many are set to follow Ben Maher’s lead and start using sheepskin lined versions, says Simon.

“Ben’s already using the Equipe sheepskin stud girth which he finds works exceptionally well on sensitive horses,” he adds.

And a final note for the fashion conscious. When it comes to breeches, beige is the new white.

See page 117.

IF YOU and/or your employees have access to the internet and/or email, hold client data in an electronic format or operate a website or store data in the cloud, then your business is vulnerable to internet enabled crime.

Security software can help prevent a cyber-attack, but doesn’t make it impossible, warns SEIB. As well as fraud - or even employee error - leading to a security breach, cyber-attackers often choose to hack into the most secure systems as a challenge to themselves, or to impress peers, says the insurance broker.

So regardless of how secure your system is, the risk of an attack remains.

Now SEIB has launched an insurance policy to help protect businesses from internet.

Its Internet Enabled Crime Cover addresses the key financial risks faced by clients. As well as crime, it covers accidental data loss and provides support following an incident.

Existing SEIB clients can purchase Internet Enabled Crime Cover as a standalone cover to run alongside their current business policy.

See page 33.

Great grub for golden oldies AT THIS time of year, many merchants are asked for advice about feeding veteran equines.

When customers are looking to change their horse’s diet, it’s important to assess the horse’s fibre needs first, says Allen & Page.

A good veteran feed will be one that is high in fibre and low in starch and sugar as this is more natural for the horse.

Veteran Vitality from Allen & Page is formulated for horses and ponies from the first signs of ageing.

Part of the Barley & Molasses Free Range, Veteran Vitality is high in fibre but low in starch, making it ‘kinder’ on the digestive system.

The product is highly palatable to even fussy feeders and has a good calorie level to help weight maintenance, as well as being balanced with vitamins and minerals.

Easy to soak in just three minutes for those with dental problems, Veteran Vitality also contains linseed as a source of Omega 3.

See page 49.

These gifts will go like hot cakes!

HORSES are notoriously hard to draw. But that didn’t deter Stephen Woodgate of Inky Solutions.

He gathered together some of the best contemporary artists around – and from their work has created a stunning range of equine and animal themed greetings cards.

The They Draw Horses Don’t They? collection also includes gifts such as mugs and tea towels.

With in-store display boxes and keen trade prices available, this collection has huge appeal to any retailer wanting to stock something a bit different in gifts and cards.

Featured artists include book illustrator Nick Sharratt and Michael Gillette who helped create Britpop’s visual identity with album covers and posters.

They Draw Horses Don’t They? also features work by George Underwood who illustrated some of the most famous album covers of the 1970s including T Rex and David Bowie’s Ziggy Stardust.

See page 8.

JANUARY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

BRANDS THAT LEAD THE TRADE

Only available from Shaws Equestrian T: 01335 370737

E: info@shawsequestrian.com

18

Product News Hard working winter warmer

More magic from grooming gurus

A FLEECE exercise sheet has joined the Back on Track range.

Horse and human clothing from this Swedish company incorporates Welltex technology for excellent results when warming up or after exercise.

Back On Track ambassador Russell Guire says the fleece exercise sheet is a real favourite at his Centaur Biomechanics gait and rider analysis centre.

"It forms an important part of the horses’ warm-up routine and I’ve noticed a real difference to their suppleness when wearing the sheet," he explained.

The exercise sheet fits closely to the horse, ensuring that the Welltex is in direct contact. The fabric is infused with ceramic particles that cause long wave infra-red heat to radiate back towards the body.

Shaped around the saddle area, the sheet has a Velcro closure at the front. It’s cut back around the lower flaps of the saddle allowing the rider’s legs to make contact with the horse’s sides. The RRP is £132.50.

See page 99.

FANS of MagicBrush grooming tools will be thrilled to learn that a mane and tail spray has been launched to go with them.

Care&Shine, containing aloe vera extract, is designed to protect the hair, prevent tangles and make brushing easier. Best of all, it produces a silky shine.

Free of silicones, the Care&Shine has a dirt and dust repellent effect too.

It’s supplied in a low sound dispenser which emits a fine spray mist.

Tips for use including leaving it on for five minutes before brushing – and avoiding the girth area.

Care&Shine along with MagicBrush – the grooming tool that cuts through dried-on mud and sweat, yet also gives a gentle massage – can be seen at BETA International this month on Trilanco’s and Kerbl’s stands.

MagicBrush is supplied in themed packs of three. The back doubles as a sweat scraper and the brush can be machine washed. The latest three-piece set comes in new colours – Sweet Surprise, Salt & Pepper and Chilli.

See page 116.

Night Rider Collection TM

This is the latest reflective protection from Equisafety offering your customers the very up to date products 100% waterproof, windproof and breathable.

THE COLLECTION INCLUDES;

Jackets, Wraparound rugs and leg boots SPRING 2016 we will be adding a Gilet All products come in High Viz Pink or Orange We highly recommend this product as being one of your best sellers!

FOR MORE INFORMATION PLEASE CALL

0151 678 7182 OR EMAIL INFO@EQUISAFETY.COM

This is absolutely amazing it's really going to set the hi-viz market alight.

A well designed jacket, the glowing material is unbelievable.

Congratulations on yet another great innovation

Liz Benwell - Editor of ETN

19 Two top tips for Spring 2016 AS A new season approaches, it’s time to freshen up your in-store stock.

Rhinegold Silicone Seat Pro Comfort Breeches combine comfort and style with a silicone printed full seat for excellent grip without added bulk.

Made from a stretchy, soft material, the breeches have two side pockets, double clip fastening and front zip.

Lycra inserts at the ankle offer comfort inside boots.

Available in three colours - red, black and navy, they come in waist sizes 24” – 34”

For a cool head The Rhinegold Reflective Pro Riding Hat is ventilated to allow a cooling flow of air. It also features a removable, washable liner for comfort and hygiene.

There’s a soft, suede style Coolmax lined harness and reflective piping for increased visibility too.

Available in sizes 6 3/8 – 7 1/4 in black or navy, the Rhinegold Reflective Pro meets safety standard PAS 015.

Both products are available from Snowhill Trade Saddlery.

See page 133.

What a brilliant jacket!

THE Night Rider Mercury jacket from Equisafety is brilliant in every sense of the word, writes Liz Benwell.

The hi-viz flashes perform just as they should, but it’s the silver/grey fabric that shines in sunlight, headlights and torchlight that is so incredibly illuminating.

Having been sent a Mercury jacket to try, I’ve literally lived in it this winter for riding, horsey jobs and dog walking. I’ve been stopped and asked where I got it – and I’ve frightened some motorists who passed me walking on the road in the near dark, only to see “a headless lady”.

Yes, this jacket looks dramatic; but it’s also a really well-designed, practical, all-weather friend. It’s genuinely waterproof and breathable – I’ve tested that very thoroughly – yet it’s not too warm to wear when active.

It’s well cut for riding in, too, with a longer back than front and hidden front zip. It’s so annoying when jacket zips scratch the saddle pommel. The arms are rider-friendly in shape and length, something so often overlooked.

Together with the matching Mercury equine leg boots and exercise rug, this collection surely has a bright future. When mine hangs on a coat hook, and light catches it, I never fail to be impressed. Cleverly lit, it will definitely create a talking point in store.

It’s possibly the best £79.99 your customers will ever spend.

See page 18.

The Stable & Yard Broom Designed and manufactured by Harold Moore

The complete stable and yard system™

Specifically designed for the demands of the professional equine environment. Whether it’s concrete, rubber matting, stone, tarmac, cobbles or even inside the arena, you’re guaranteed to great results on virtually any surface.

Rust & rot proof

3 sizes from 30-60cm wide

Available in 4 colours Pink Purple Baby Blue Lime Green

Why it works

Comfortable grip with hanging loop.

High quality durable aluminium pole

Advanced bristle technology

Cost reducing replacement heads Anti-corrosive stainless steel staples

MAIN IMAGE: EQM3950C (45cm PINK)

www.haroldmoore.co.uk/equestrian

Increased contact surface area to create a more effective material grab.

Minimised clogging through innovative design.

Enhanced hole depth to provide additional bristle support.

Extra bristles for maximum performance.

Heavy duty polymer ensures additional strength and low ware rate.

High quality anti-corrosion stainless steel staples.

Non-absorbant, easy to clean and rot proof.

Special Report

20

RIDING HAT STANDARDS:

A NEW ERA DAWNS Most of the equestrian disciplines gave competitors a year’s grace to replace their (BS) EN1384 hats when the standard was unexpectedly withdrawn 12 months ago. The start of the 2016 season will see the rules tightened up and riders replacing their headgear. ETN asked BETA how retailers should react and about the future for riding hat standards.

Photos by Bob Hook BETA uses its sponsorship of events such as Gatcombe and Bramham to educate riders about hat safety. Here Claire Williams checks a young rider’s headgear.

Q. What standards should retailers offer competitors looking to buy new hats for the 2016 season?

A. With the start of the 2016 season many of the new hat rules come into place. The only disciplines continuing to accept the 1384 for another year are showing (all members of the Showing Council), British Dressage (BD), the British Horseracing Authority (1384:2012 only – see below) and Riding for the Disabled (RDA). So most retailers will have turned to the alternative standards to freshen up their stocks.

For most retailers, PAS015, VG1 hats (both with the Kitemark) and the Snell E2001 standard will meet the needs of most riders competing this year and in the future.

Several of the disciplines including British Eventing (BE), BD and now the Pony Club also accept the American standard ASTM F1163 04a onwards,

providing it has the SEI mark (the American equivalent of the British Kitemark).

Q. How does the BSI Kitemark fit in? Can a hat made to VG1 be Kitemarked?

A. The Kitemark is a quality mark showing that the manufacturer is visited and inspected, as well as indicating that samples from every batch of hats made are also tested to the relevant standard or specification.

Just as the PAS015 can be Kitemarked, so can the interim specification, VG1.

Q. When will the new European standard be published?

A. The final draft of the revised standard was circulated to National Standards Committees around Europe in November. The standard has to be translated into all appropriate EU languages so that voting can then take place.

Voting is expected in early 2016, with the proposed

JANUARY 2016 EQUESTRIAN TRADE NEWS

timetable giving March as the voting deadline. Providing no further delays occur and the standard is voted through, then it is estimated that the standard will be published in the list of harmonised standards by September/October 2016.

Q. What will the new European standard be called?

A. In the latest draft it’s referred to as the EN 1384:2014 but it’s normally dated with the year of publication; so if published next year it will be EN 1384:2016.

Many, not least riders, will find this very confusing. In our comments to the initial draft, the UK working group requested that the number be changed. Sadly however, we were the lone voice asking for this amendment so it is unlikely to happen.

Q. When do you expect hats manufactured to the new European standard to be available to the trade?

A. As the new EN standard is

very similar to the VG1, many companies manufacturing to the latter will find it relatively easy to meet the requirements of the new EN. So there should not be a long delay in the new standard appearing on the market.

Assuming the standard’s progress keeps to the above plan, time has to then be allowed for notified bodies to amend technical files, as well as for manufacturers to change production and labelling, so hats to the new European standard are likely to be available in the first quarter of 2017.

As many hats already made to the PAS015 are likely to be able to be dual badged, you may see dual badged hats ie PAS015 + EN 1384 (2016) appearing on the market sooner than that.

Q. Will VG1 hats become obsolete when the new European standard arrives?

A. Obsolete is the wrong word to use here as it remains a valid specification meeting all the basic www.equestriantradenews.com

速

A REPUTATION BUILT ON SAFETY www.championhats.co.uk

Handmade in Great Britain

Special Report

22

The Pony Club now accepts the American standard ASTM F1163 04a onwards, providing it has the SEI mark.

health and safety requirements as laid down in the PPE (personal protective equipment) directive.

At this stage, however, it’s difficult to say what companies will continue to CE mark against the VG1. The VG1 and new EN are very similar but as the public tend to recognise (BS)EN formatted standards, manufacturers may choose gradually to move from the VG1 back to EN 1384 in due course.

Q. What hat standards would you recommend retailers offer non-competitive riders who are looking for comfort and safety?

A. Any of the above standards are appropriate; but the best hat for comfort and safety will always be the one that fits the rider the best.

Q. Has BETA had many queries about hats from consumers, either to the BETA office or the BETA stand at shows and events?

A. While we had a flood of queries in the early part of last year, the queries have slowed to a trickle. We are still occasionally asked “which standard should I buy?” However, because we have provided our retail members with information throughout the year, as well as assisting the disciplines

Hats have become fashionable with styles and colours available to co-ordinate with riders’ jackets – and even their horses’ ear-bonnets.

But competitors must ensure their hats meet the standards required under this season’s new rules.

JANUARY 2016 EQUESTRIAN TRADE NEWS

to set out their rules clearly, many are now better informed.

The most common query seems to arise from confusion about what the Kitemark is and where standards and approval marks can be found on hats, as it does vary.

Q. Is BETA updating its safety courses to cover the changing standards? If so, do you recommend retailers and their staff attend as a refresher?

A. BETA updated its safety course during 2015 to keep it in tune with the latest developments. We are likely to hold CPD [training] sessions for hat fitters late in 2016, as soon as we know when the new standard is going to appear although we find that some fitters do return to do the full course every few years or so.

Q. As a new era of hat standards arrives, how does BETA help its member retailers?

A. BETA aims to continue to provide retailers with the latest information, so we’ll be revising our hat leaflets as necessary.

We’re also producing a wallchart to accompany the one already available for body protectors.

We will be speaking with all the relevant disciplines to ensure they are equipped with accurate information. Indeed, BETA has already been asked to attend briefings for BE technical delegates in 2016 to help inform them about the latest developments.

BETA is also in consultation with the BHA to ensure any further revisions to the rules of racing pertaining to hats are appropriate and accurate. Watch out for information on BETA’s co-operation with both BE and the BHA which will help ensure their jockeys and competitors can replace hats after suffering concussion while simultaneously driving customers into BETA retail member stores.

About the author CLAIRE WILLIAMS is the executive director of the British Equestrian Trade Association (BETA).

www.equestriantradenews.com

CPD Feature

24

ETN’s first CPD feature for farriers explores good hoof care. Farriers are expected to continue their professional education by keeping up to date with the general developments in farriery and to keep their knowledge and skills up to date throughout their careers. CPD (Continuous Professional Development) is mandatory for Approved Training Farriers, newly registered farriers and strongly encouraged for all other farriers and apprentices.

Accredited by the Farriers Registration Council

A FARRIER’S ROLE IN GOOD HOOF CARE

By Ian Hughes DipWCF upmost importance at all times: picking feet out daily is vitally important, not only to make sure that dirt and dung is removed but also to check there are no foreign bodies in the foot that may cause injury or lameness at a later stage.

And at least twice a week, although this may need to be more often in areas of the country with a higher rainfall, the feet should be thoroughly washed out and the health of the frog and sole checked and an antibacterial, antifungal topical treatment applied. There are several brands on the market, some of which have a good track record.

“It is only when the farrier, vet and owner - and any other equine professionals - work together that a solution to a problem can be reached quickly and efficiently,” says Ian Hughes (pictured).

F

arriers take on a great responsibility to maintain soundness - and to work with other equine professionals when horses show signs of lameness to bring about as successful an outcome as possible.

The role of a farrier has changed over recent years. A better trained and educated professional person is now expected to work alongside vets, physiotherapists, saddle fitters and so on.

Foot balance has long been debated by the farriery profession, which traditionally has the responsibility for maintaining and correcting the equine digit to achieve a healthy, sound foot.

As demands on vets increase due to pre-purchase examinations and insurance evaluations, they too have the need for a complete understanding of foot balance and modern farriery.

Every time a horse or pony is shod or trimmed, the farrier should take time before any work starts to thoroughly assess the whole animal. It is only by doing this that they will see things that may relate to what farriery may be required. And with the owner or

rider present, more information or ‘history’ can be gained, giving a better overall view of what is required as far as the shoeing or trimming is concerned.

Once static and dynamic assessments have been completed, and any information offered from the owner noted, then assessment of the hoof capsule itself can take place.

The main aspects that are noted are the views from the side (lateral view) to assess length of toe and heels and to check the hoof pastern angle (HPA), making sure it is correct and not broken back, or even broken forward.

Then, a look at the hoof from the front view (dorso-palmer) to assess that the angle of both the inside of the hoof capsule and the outside are equal.

And finally a look at the bottom of the foot (solar) to check the medial lateral balance, just in case one side has more foot to remove than the other side.

After these checks - plus the information gained from watching the horse walk and trot in the first part of the assessment - the trimming and shoeing process can begin.

JANUARY 2016 EQUESTRIAN TRADE NEWS

Communication with owners The importance of communication with the owner cannot be over-stated. It is only when the farrier, vet and owner - and any other equine professionals - work together that a solution to a problem can be reached quickly and efficiently.

This also prevents misunderstandings that can lead to more stressful and difficult situations in which the horse will be the one that may suffer most, due to incorrect treatments or missed time-scales.

Over many years of working with a regular clientele, a working relationship is formed where neither takes the other for granted and assumptions are not formed misguidedly. This relationship is a very special one, should be looked after and not taken for granted.

So when an emergency does arise, it will be dealt with promptly and professionally.

Recommended hoof care practice and products It is always extremely important for good hoof health to be maintained. Cleanliness is of

Other factors affecting hoof health Many factors can affect the strength and integrity of the hoof capsule, and it’s usually external and environmental conditions that cause the biggest issues.

The hoof capsule is very sensitive to moisture and becomes soft and weak when exposed to a certain level of moisture. This in turn makes the hoof wall soft and pliable. The horse’s bodyweight pushing down onto and into the hoof capsule causes the foot to become flat while the heels start to flatten out and run forward, pushing the toe forward too, giving the appearance of a long toe, weak heeled foot.

Stables should be kept clean and dry, so the horse is not stood for any period of time in a dirty, wet bed. The feet will be very quickly affected by the dung, and particularly the urine, which can cause the hoof capsule to become soft and weak quite rapidly.

If a horse has good foot balance and is correctly shod or trimmed, the quality of the horn will have the best chance of being healthy and strong. However, in some cases where the horse’s conformation is not as straight as it could be, then this won't allow the foot to strike the ground flat, even though the foot has been trimmed level and the correct www.equestriantradenews.com

25

If the foot is landing on one side or the other, the forces through the hoof capsule won't be even and this may cause parts of the wall to crack or fracture.

shoe fitted.

The horse’s foot is designed to dissipate and minimise the high loads and stresses going through it as it impacts the ground whether at walk, trot or a faster gait. If the foot is landing on one side or the other, the forces through the hoof capsule won't be even and this may cause parts of the wall to crack or fracture. A horse that is doing a lot of exercise, particularly on hard ground, may find itself plagued with hoof wall cracks and crumbly feet.

It’s also recommended that, if possible, an equine nutritionist’s advice is very useful if any foot problems arise. It’s important to make sure the horse is getting the best nutrition it needs to help with the growth of good quality horn.

Benefits of working with other equine professionals.

As a part of the Team GBR Para Dressage team, and working very closely with other equine professionals for the benefit of the horses on the squad, it's very easy for me to see only positives when working within a team

environment.

Any problems or issues are picked up far earlier and treated much quicker because there are more than one pair of eyes cast over the horse, and ideas can be discussed as to the treatment and possible outcome and, importantly, timescale. This means that the owner and rider know they are in safe hands and will be back working or competing as soon as possible.

Case study: Onychomycosis A case of Onychomycosis or White Line Disease was presented at the University of Liverpool with a recurring lameness issue that had been causing some head scratching due to any lack of visible changes to the hoof capsule.

Only when the black cob had an MRI scan was it revealed that the pedal bone was unstable within the hoof capsule on both fore feet. And, after some exploratory removal of horn using a motorised bur, it became clear that a fungal infection had managed to break down the various layers of horn so that the horse’s pedal bone is no

longer completely attached within the hoof capsule, thus causing pain and lameness.

The treatment is to remove all affected horn, again with a motorised bur. That meant, in this case, the vast majority of the hoof wall had to be removed and the remaining horn treated topically with a human nail fungal treatment to make sure the fungal infection was eradicated before rebuilding the hoof capsule.

After a period of a week or so of topical treatment, the hooves were dry enough to start the long process of cleaning the last remnants of the damaged horn.

Then it was a case of rebuilding the hoof capsule with Methyl Methacrylate (MMA), a resin based flexible hoof replacement that is strong enough to withstand the horse’s weight yet flexible and pliable enough to drive nails into.

Therefore a normal shoe can be fitted and refitted when needed without the need to replace the filler every time the horse needs shoeing.

It wasn't long before the horse came sound and returned to full work. Once all the filler has grown out, normal horn can take its place without a return of the fungal infection.

Case study: Canker I was asked to look at a serious case of canker affecting three of the four feet. Canker is often debilitating and can be very difficult to treat. It was traditionally assumed that most horses who contracted the disease were usually stabled, kept in dirty conditions and with poor hoof care, but this isn't always the case.

Equine canker is an infectious process involving primarily the frog in the first instance, progressing in more severe cases to the sole, bars and even hoof wall which become soft and weak with a cheesy exudate and cauliflower-like

growths.

This particular case was upsetting for both horse and owner, with no treatments seeming to work in over a year of battling with it.

Most literature would agree that initially the affected tissue should be debrided and the affected tissue removed up to the corium involved.

Prior to the horse’s general anaesthetic, each foot was washed and cleaned and an Esmarch bandage applied to the fetlock prior to debridement to prevent excessive blood loss, as the frog is highly vascular and the tissue very sensitive.

Once the damaged tissue was removed, the hoof was cleaned again and a pressure dressing applied, with the Esmarch bandage removed to allow normal blood flow. All three affected feet were treated in the same way.

The following day, after the initial period of recovery and dressings applied, the horse returned home with instructions given to the owner on managing the dressings.

Two weeks later at the follow-up appointment, treatment began, removing any proud flesh that had erupted and applying various topical medications.

Because canker and sarcoids have similar properties, the frogs were treated with a lowstrength sarcoid cream and strong antibiotics administered, which were changed daily.

With canker having such a poor prognosis, it is very difficult to give timescales and manage expectations, and without the full support and hard work of the owner the chance of recovery would be limited. The horse in this instance is now doing well and hopefully the improvement will now be long-lasting, even permanent.

About the author Ian Hughes DipWCF was the Head Farrier of the Beijing Olympics and Paralympic Games in 2008 and London Paralympic Games 2012. He is currently Team Farrier to the British Paralympic Dressage Team, honorary lecturer at Liverpool University Large Animal Hospital and the preferred farrier for some of the country's top riders.

Ian runs North Wales based Equine Therapeutics. He also takes specialist remedial clinics at Ashbrook Equine Hospital in Cheshire.

When a horse is shod or trimmed, the farrier should take time before any work starts to thoroughly assess the whole animal.

www.equestriantradenews.com

Turn over the page for the farrier CPD quiz to earn CPD points.

EQUESTRIAN TRADE NEWS JANUARY 2016

CPD Feature

26

ALL ABOUT FARRIERS…

ETN CPD Questions

SELECT YOUR ANSWERS AND TICK THE BOXES Correct submission is worth two CPD points 1. What is the common name used for the fungal infection Onychomycosis

A Crumbly foot syndrome

B Chalky sole

C White line disease 2. When a horse is diagnosed with Canker, which part of the foot is most commonly affected?

A Coronary Band

B Frog

C Heel bulbs 3. Which profession has traditionally been tasked with the care and well being of the horse’s hoof?

A Veterinarian

B Farrier

C Saddler 4. When should the professional farrier assess the horse prior to starting any shoeing?

A At every visit

B When they have time to do so

C Only when asked to 5. For the best outcome, when a poor performance issue arises in their horse who should owners contact?

A Their best horse riding friend

B Their "home team" of vet, farrier, physio, saddler etc

C The Internet 6. As a basic rule and on top of daily foot cleanliness, how many times a week should all the feet be picked out, washed, dried and topically treated to ensure the best chance of healthy feet.

A Never

B Once

C Twice 7. When deciding which products would be best for their horse and its feet, from whom should owners seek advice

A Vet and farrier

B Someone who has had a similar issue

C A neighbour 8. In the Canker case, what type of bandage is used to prevent blood loss during the debridement procedure to remove all affected tissue?

A Bismarck bandage

B Esmarch bandage

C Unicorn bandage

TWO CPD POINTS Full name.......................................................................

Computer number.........................................................

Address......................................................................... .....................................................................................

Email.............................................................................

Telephone number.........................................................

Send your completed answers to ETN January/Farrier CPD Feature, Equestrian Trade News, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW. FIND IT ONLINE: ETN’s SQP CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz online, please do not submit them by filling out the printed form as well – and vice versa.

Registered Farriers are issued with an annual Registration Card and car window sticker incorporating the FRC logo.

A farrier is a skilled craftsperson with a sound knowledge of both theory and practice of the craft.

I

am grateful to ETN for giving the Farriers Registration Council (FRC) the opportunity to contribute an article to support engagement with equine owners.

The article sets out the importance of choosing a qualified and registered farrier to attend to an equine’s footcare.

The article is also aimed at men and women who aspire to be farriers, and explains the requirement and the process an applicant must follow to train for the profession of farriery.

Why choosing a qualified, registered farrier is important Farriery is defined in the Farriers (Registration) Act 1975 as ‘any work in connection with the

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JANUARY 2016 EQUESTRIAN TRADE NEWS

ETN publishes its first CPD feature for farriers this month.

The article and accompanying quiz – a great read for manufacturers, distributors and retailers of horsecare products too - are accredited by the Farriers Registration Council (FRC). Here, Brigadier David Greenwood, Registrar of the FRC, gives an insight into farriers’ legal status and the training involved with entering the profession.

preparation or treatment of the foot of a horse for the immediate reception of a shoe thereon, the fitting by nailing or otherwise of a shoe to the foot or the finishing off of such work to the foot’.

A farrier is a skilled craftsperson with a sound knowledge of both theory and practice of the craft, capable of shoeing all types of equine feet, whether normal or defective, of making shoes to suit all types of work and working conditions, and of devising corrective measures to compensate for faulty limb action.

Farriery is hard work, both physically and mentally, and it is practiced on animals with a range of temperaments, some of which may be fractious. Shoes may be www.equestriantradenews.com

27 a farrier is by undertaking an made from metal and from other Advanced Apprenticeship (AA). modern materials such as plastics Candidates for an AA in Farriery and resins. must be at least sixteen years of A ‘farrier’ should not be age, however there is no upper confused with a ‘blacksmith’. A farrier works with horses but needs age limit.

Candidates must serve a period training in blacksmithing in order of apprenticeship whilst employed to make the shoe properly. A by an Approved Training Farrier blacksmith is a smith who works (ATF). with iron and may never have any During the course of the contact with horses. training, and in order to be eligible How to check a farrier is for registration into the Register registered of Farriers via an apprenticeship, There are several simple steps the following outcomes must be that a horse owner can take successfully completed by the to confirm that their farrier is apprentice: registered. Upon payment of • Technical Certificate – WCF their annual Diploma in Retention Fee Farriery (QCF) each year all • Diploma in Registered A ‘farrier’ Farriery (Work Farriers are Based) should not be issued with • English and an annual confused with a Mathematic Registration Functional Skills ‘blacksmith’.

Card and (Level 2) car window • College sticker. The Certificate in card includes Business their name and the year of validity.

• Six Personal Learning and Equine owners are encouraged to Thinking Skills ask to see a farriers’ registration • Employee Rights and card when first entering into a Responsibilities business arrangement.

Training comprises planned How to find a farrier experience gained with the ATF interspersed with periods of You can check the registration centralised 'off the job' training status of any farrier on the ‘Find a at an approved college. The Farrier’ feature of the FRC website Apprenticeship is delivered by the at www.farrier-reg.gov.uk. The following colleges which have search feature will allow you to been approved by the FRC: search for a farrier by location, • Herefordshire and Ludlow name and or qualification.

College, tel: 01432 870316, Alternatively, you can contact the offices of the FRC by telephone www.hlcollege.ac.uk • Myerscough College (Preston), on 01733 319911 where a tel: 01995 640611, www. member of staff will be happy myerscough.ac.uk to check the Register on your • Warwickshire College, behalf. A simple enquiry should be complete in no more than a couple tel: 01926 318000, www.warwickshire.ac.uk of minutes.

For further details on becoming How to become a farrier a farriery apprentice, please In Great Britain the approved contact the colleges directly. route to becoming qualified as

COATED WITH ANTIMICROBIAL COPPER KEEPS HOOVES STRONGER & HEALTHIER Do you know Kerckhaert’s copper coated Liberty Cu horseshoe nails are changing the way we are shoeing our horses on a daily basis?

Liberty Cu nails have a special coating of antimicrobial copper (Cu) that helps hooves remain strong, sound and healthy.

WHICH WOULD YOU CHOOSE ?

After six weeks, Liberty CU Antimicrobial nails are rust free

Traditional nails show rust developing

Traditional nails allow bacteria in, which weakens the hoof wall and causes staining

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“Farriery is hard work, both physically and mentally,” says Brigadier David Greenwood, Registrar of the Farriers Registration Council.

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Hoofcare

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ON THE HOOF It’s been a wet winter, so hooves need all the help they can get.

Top farrier’s choice PRODUCTS that owners can use themselves between farrier appointments are invaluable for good hoof health, says top farrier Ian Hughes.

“My product range of choice is Keratex.

As a brand, Keratex has been around a long time and I have been using it for a long time too. They make good, no-nonsense products.

“I particularly like the Hoof Hardener. It contains formaldehyde which at this correct percentage is very good for hooves,” adds Ian who was the head farrier of the Beijing Olympics and Paralympic Games in 2008 and London Paralympic Games 2012 “I also like the special treatment products Keratex does for wet weather, frogs, cavities and nail holes. Because the owner can use these themselves in between appointments, they can support the work coming from visiting professionals such as farriers, vets and physios.”

Ingredients proven to improve hoof quality TOPSPEC Healthy Hoof can be added to any horse feed to improve hoof quality.

It includes optimum levels of all the micronutrients that promote hoof quality – plus a broad range of micronutrients that enhance the efficiency of the hoof supplement while also supporting light work.

Caramel flavoured Topspec Healthy Hoof produces a shiny coat and supple skin too.

It contains the levels of biotin (15mg/500kg horse per day), and associated nutrients, scientifically proven to improve hoof quality. The RRP for 3kg of TopSpec Healthy Hoof is £20.25.

See page 119.

All-in-one hoof and joint support PART of the Animalife Vetro Collection, the Vetroflex Lifestage range combines ingredients with multiple health benefits, including support for healthy hooves.

The formulation of joint, digestive and muscle supporting ingredients marries with essential nutrients for hoof quality - including biotin, methionine and zinc.

Supplementing the horse as a whole, using an all-in-one formula, means you can offer your customers a cost effective, convenient, effective product with a range of health benefits in one tub.

The Vetroflex Lifestage range is available in Growing, Healthy, Senior and Intense formulations to provide consumers with the right product for their horses’ individual needs.

Each formula contains a blend of supporting ingredients to help reduce the risk of poor performance levels due to hoof problems.

The palatable liquid supplement is designed for everyday use and is competition friendly. A range of sizes are available, from £12.99.

See page 3

“A major step towards healthier hooves” LIBERTY CU antimicrobial horseshoe nails offer more protection than their traditional equivalents, making them a major step towards healthier hooves, says exclusive UK supplier Stromsholm.

The Liberty CU nails’ copper surface rapidly kills bacteria, viruses, yeasts and moulds as soon as they come into contact with it. It means infections cannot develop and hooves remain strong, sound and healthy.

The principle is simple and the use of antimicrobial copper in the medical field is already well known, says Stromsholm.

However, the Royal Kerckhaert Horseshoe Factory is the first to have found an effective application in the equine field.

See page 27.

JANUARY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

29 Five star hoof care FIVE Star Profeet from NAF combines biotin with other essential nutrients to support optimum hoof health.

The formula includes a rich sulphur complex of methionine, cysteine and MSM, minerals including calcium and zinc plus a broad spectrum of naturally sourced amino acids and essential fatty acids.

A powerful blend of antioxidants is also included to support a healthy liver, which in turn provides a nutrient rich blood supply to the hooves.

Five Star Profeet supplements are a first in equine nutritional support, says NAF. Developed by veterinary scientists, with the assistance of leading farriers, they offer the most concentrated, fast acting, nutritional support for quality hoof growth.

The products are available in pellets, powder or liquid.

See page 134.

For the farrier’s toolbox VETTEC’S fast-setting, twocomponent materials are easy for farriers to use and quick to process.

The adhesive range Adhere and Super Fast - allows you (the farrier) to complete repairs, glue on shoes, create custom foal extensions and make temporary shoes for sound horses and lameness cases.

The sole support and protection collection - Equi Pak, Equi-Pak CS, Equi-Pak/Soft, Equi-Build, Sil-Pak - allows the professional to create custom packages for support, shock absorption and protection.

These materials can be used without additional pads as the products stick directly to the sole. This prevents dirt and moisture getting between the sole and the pad, says Vettec.

Commonly used on working and competing horses, these products can also to give relief in lameness cases.

Sole-Guard provides the unshod horse a supportive and protective solution. Spreading it over the sole and frog to the white line will achieve sole protection for several weeks.

See page 28.

Pull-on to avoid pulling off!

USING overreach boots is a popular way to prevent horses pulling off front shoes – whether ridden or turned out.

Equus overreach boots are quick and easy to fit and can be rinsed clean after use.

Even in cold winter weather, they remain flexible thanks to the high rubber content. This also makes it easy to pull on the all-in-one style. A version with Velcro fittings is also available.

In sizes small to extra-large, Equus overreach boots come in ten standard colours with an RRP of £10.95 per pair.

See page 121.

Support in a tub HOOF Support from Dodson & Horrell is formulated for the nutritional maintenance of horses’ hoof quality and growth.

Regrowth of a complete hoof takes around nine to 12 months, so consumers are recommended to use the product for at least this length of time.

Hoof support contains biotin, zinc and methionine on an appetising alfalfa base.

Designed for horses with poor quality hooves, it can be fed on a permanent basis.

See page 61. www.equestriantradenews.com

PROTECTIVE JODHPUR THE CHOICE OF THE PROFESSIONAL

W W W.MOUNTAINHORSE.CO.UK

First Aid

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HOW TO REMOVE A SHOE

Frustrating for the rider and potentially damaging to the horse’s hoof, a half pulled or spread shoe can so easily twist and get trodden on. The risk of further injury to the foot is reduced if the shoe can be safely taken off.

Nigel Brown AWCF (Associate of the Worshipful Company of Farriers) describes how to remove a loose shoe.

1. The rider’s heart sinks at the sight of a loose shoe.

2. With the horse’s foot comfortably secured, the clenches are knocked upwards by carefully placing the buffer underneath the nail end and striking with a hammer.

3. Loose nails are pulled out using pincers.

4. Starting at the heels, squeeze the pincers under the shoe and lever the handles in the direction of the shoe on the external circumference of the foot, not towards the sole or frog.

5. As the shoe begins to loosen, it can be tapped back down onto the foot enabling you to remove any further loose nails with the pincers.

6. Work from the heels, alternating on both sides of the foot, moving towards the toe.

7. Eventually the shoe will become free and can be completely removed at the toe. Next, thoroughly check the hoof for signs of a puncture wound or damage to the foot. Contact your farrier immediately.

ETN thanks Nigel Brown AWCF, Bridgette Wilson and her horse Chelsea, and Jacqueline Davies at Dewicwrt Stables.

The Swan Products Pocket Farrier used in the pictures is a comprehensive, compact device incorporating typically used farriery tools including pull offs, a buffer and a hammer.

Convenient and easy to carry, Pocket Farrier (RRP £65 plus VAT) is a great addition to an equine first aid kit at the yard or while travelling. t Swan Products 01242 621590 JANUARY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

Insurance

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TAILOR-MADE FOR TIMES OF TROUBLE One size definitely doesn’t fit all when it comes to insuring different business models. Industry expert Nicky Mackenzie tackles questions from a feed merchant, retailer, saddle fitter and agent.

WE’RE A FLOOD RISK Q. We are feed merchants whose storeroom was flooded in the wet summer of 2007. We’ve had trouble getting buildings and contents insurance ever since.

Are there any measures we can take to make our store a more acceptable risk to an insurer?

A. The area will now show up as a flood risk and insurers will either not offer cover or may offer cover with a high excess. If an insurer wishes to provide cover they may want to undertake a survey before they are willing to cover the risk and will then confirm the terms. This will involve flood protection advice such as storing stock on racking.

GOOD DEALS FOR RETAILERS Q. I hear that BETA Retail members enjoy preferential rates with SEIB. Can you tell me more?

A. As brokers, SEIB have always offered the best deal possible for BETA members. Recently the offer has been on interest free credit which is a valuable option for helping with cash flow.

It’s important to understand that the insurance market is always changing and that the insurer’s appetite for various risks changes. SEIB stays in touch with the market and is working on a new bespoke policy for retailers which should be available in the near future. Discounts should be available for BETA members when it is up and running. Call SEIB when your insurance comes up for renewal to find out what deal is available.

CAN I EARN COMMISSION? Q. As a retailer, I’m often asked by customers who is the best company to insure their horses. Is there potential for me to promote equine insurance and earn some commission?

A. There are many rules and regulations around recommending insurance but the answer is yes, possibly!

Some insurers offer the chance for you to act as an ‘Introducer’. It is very important to remember that, as an introducer, you cannot give any insurance advice or recommendations; however you can introduce your customers to the insurance company.

Should your customer then proceed with the insurance, once an introducer’s agreement is signed, you could earn a percentage of the premium for new business only. You do not generally earn commission on renewals of these policies.

WHAT DO RETAILERS FORGET? Q. What are the most common but important aspects of their business that retailers often forget to insure?

A. Professional indemnity insurance is often forgotten and is very important when giving advice, for example on feed or safety equipment such as hats and body protectors.

BETA is offering retailers an extremely competitive package of professional indemnity insurance. So it’s worth contacting them to find out more, particularly as the offer is dependent on sufficient retailers taking advantage of it.

Other important insurance to consider is business interruption and cover for working away from the premises.

WE’RE GOING TO DO SHOWS Q. We run a retail shop and are thinking of branching out to trade at some shows with a mobile unit this season. Do we need additional insurance cover?

JANUARY 2016 EQUESTRIAN TRADE NEWS

Photo: Bob Hook

A. Yes, you should have public liability cover. This is not compulsory but advisable and may be needed before you can exhibit at a show; most show organisers will ask to see proof.

This cover is extremely important just in case a third party is injured while at the show on your stand or mobile unit.

Employer’s liability is a compulsory class of cover if staff are employed and should be extended to cover ‘work away’.

Stock should be insured on an ‘all risks’ basis during the event. This means it’s covered away from your usual premises; goods in transit cover should be added too.

Trading safely at shows requires additional cover.

www.equestriantradenews.com

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I FIT SADDLES AT CUSTOMERS’ YARDS Q. I’m a qualified saddle fitter who is about to start my own business. I don’t have a shop and will be travelling to customers’ yards to do the fitting. What insurance do I need?

A. Saddle fitters really should have public liability cover at the very least, although it is not compulsory. If an accident happens you could be held personally liable without it.

If an accident happens while SEIB offers a bespoke saddle saddle fitting, you could be held fitter’s policy where you can personally liable. insure for public liability and it can be extended to cover employer’s liability, tools, plus care, custody and control. The care, custody and control element offers financial protection should the horse injure itself while you are carrying out the fitting service and the owner claims the veterinary fees from you.

WHEN BREAKING A LEG ISN’T GOOD LUCK

Personal accident cover can take the worry out of enjoying a favourite pastime.

Q. I work as a self-employed agent. I also love my hunting. I sometimes worry about what would happen if I fell off and broke my leg and couldn’t drive to see customers. Is it possible to be insured against such an eventuality?

A. Yes, personal accident insurance to include temporary total disablement or temporary partial disablement is available. This will provide you with a per week benefit for loss of earnings while you cannot go to work or cannot fulfil your full work activities.

Some policies even offer a transport section to personal accident policies as an extra benefit – this gives you a per week amount that you can spend on a taxi or alternative travel if you cannot drive following an accident. Terms and conditions apply and it is important to remember that there is likely to be a period of time, sometimes two weeks or more, before the policy provides the benefit.

About the author NICKY MACKENZIE is from SEIB Insurance Brokers.

SEIB offers a wide range of cover for all sectors of the equestrian industry. Find out more by calling 0345 612 0302 or visit www.seib.co.uk www.equestriantradenews.com

Legal Digest

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THE GOOD, THE BAD AND THE UGLY

Copying is rife in our industry, but that isn’t necessarily a bad thing, says Ailsa Pemberton.

and be making handsome profits selling that during the protected period. And so it goes on.

Packaged to cause confusion

The supplier of MagicBrush was considering taking legal action over a number of inferior copies appearing on the market.

“H

ow do I stop my products from being copied?”

That’s the most common question I’m asked as an intellectual property (IP) lawyer. And the simple answer is “you can’t.”

But, don’t despair; there is action you can take to deter those pesky copiers before resorting to hefty and costly legal action.

Then again, if you fall into the category of being a pesky copier, the following may give you a guide as to what is and what isn’t safe or wise to copy…

Much time, effort and money is expended in getting new products to market and there’s nothing more frustrating than someone copying that product and, in many cases, earning far more from the copies than the developer ever will from the original.

The copy might be cheaper, it might be marketed more successfully, it might even be an improvement on the original - and so become the preferred purchase for customers.

Copying at first glance may appear to be the most underhand of all trades. But many successful businesses thrive on copying products developed by others, and not all acts are dishonest or illegal.

Let’s consider the generic drugs market. Many medicines are initially protected by patents, so their value can only be exploited by the owner or under license. But once that patent has expired, the formula is accessible to anyone and the medicines can be made and sold by all and sundry.

These generic products are often cheaper than the originals and the consumer is the beneficiary. The general rationale is that in the protected period the developer will recover the development costs and make a handsome profit to boot.

After the protected period, many customers will continue to be loyal to the original brand, so the original developer can still make money from the product. But it is likely at this stage that the developer will have developed the next generation of drug

JANUARY 2016 EQUESTRIAN TRADE NEWS

can be taken. The Small Claims Court’s aim is to make such action much more accessible and cost effective than it once was.

Keeping good ideas safe

However, there are Closer to home, the supplier several easier ways to get a of the MagicBrush grooming step ahead of the copiers. tool was considering taking These come in the form of legal action over a number of intellectual property rights and inferior copies appearing on the foresight to keep good the market. Several copies, ideas safe. packaged in a manner to The first is the use of cause most confusion, were confidentiality agreements to reportedly seen at BETA try to stop copying at the early International with retailers stages. I know of too many being urged by MagicBrush’s designers who have had to supplier to ensure they are learn the hard way. One sent stocking the genuine article. her cushion design idea to a ETN, like many publications, large retailer for consideration. has also often found itself She heard nothing back but a victim of unauthorised then, not long afterwards, copying. found her designs on cushions On the face of it, it can for sale on their shelves. appear enormously flattering Unfortunately, the designer when articles are copied into had no proof that the other publications or appear original design was hers and on social media and websites. so there was nothing she But if the author or source could do. Keeping records, receives no accreditation, evidence and ensuring a well someone else is gaining from worded, signed confidentiality their property, work and agreement before disclosing effort. Even if accreditation valuable ideas could prove is given, permission may not invaluable. have been Another way sought or, Aim for market to beat the even if it had, copiers is to may not have saturation, then aim for market been granted saturation at move on and let for genuine the outset. If reasons. the copiers scrap a new product For example, is the type ETN may have around for the few that is so been granted opportunities left. inventive that permission to everyone will feature names want one - but or photos on the basis that it it will last forever, so once has a select audience. Copying purchased repurchases are such material may not only be unlikely - make sure before breaching ETN copyright but going to market that you are could also infringe third party completely ready to saturate rights. that market.

Where counterfeit goods Promote heavily, have surface, local Trading sufficient stock or supply chain Standards officers may assist to cope with a huge demand, by seizing those goods. and maximise sales. Then But many items may simply move on and let the copiers reappear in other outlets or scrap around for the few from different suppliers. opportunities left.

Alternatively, legal action www.equestriantradenews.com

35 More formal routes Other protection methods are the more formal routes of intellectual property rights. Some of these arise automatically, such as copyright; some rights require registration. But all give the owner ammunition against copiers.

Patents can be obtained on certain new inventions.

The protection goes back to the application date (as long as the patent is granted) and generally lasts for up to 20 years (subject to payment of renewal fees).

Generally, it is inadvisable to copy anything with a patent number or patent pending notice. It is an offence to claim patent protection falsely, but the registries are fairly easy to check. So, if there is any doubt as to validity, or a product seems to have been around forever, it may be worth checking if the patent is still valid.

Design Rights can cover a myriad of creations. Certain ETN, like many publications, has also often found itself a victim of designs can be registered; unauthorised copying. others attract the protection of unregistered rights. most determined (and possibly encounter with intellectual Design rights are the most wealthy) thieves. property right owners is that common protection for Many of these copiers prey the only way to protect them products. on individuals and small (often is to be willing to Most items start up) companies as they take legal action.

It is an offence do not know that exerting IP rights is But this need not constitute necessarily involve not cheap. But, if your rights to claim patent patentable are strong and the copying lengthy, and not inventions, to mention costly, blatant, in the long run the protection falsely. but many copier should be the ultimate court action. are eligible loser.

In many cases, for design a strong solicitor’s letter setting right protection. Design rights out the misdemeanour is can cover shapes, surface sufficient to put off all but the patterns, contours, texture and materials amongst other About the author design elements.

The obvious protection agreements, etc. She offers AILSA PEMBERTON is a for some brands, logos and an IP audit service where specialist intellectual property slogans is to register them she reports on the IP being (IP) lawyer with 15 years’ as trade marks. Indeed, created, used and owned by experience. In addition to a trade marks have also been an individual or business, and science-based BSc and her gained for more unusual advises on how the IP could be legal qualifications, Ailsa signs such as shapes, colours, used more effectively. You can holds a diploma in Intellectual smells, texture, taste - even a contact Ailsa at apemberton@ Property Law and Practice graphical representation of a lawblacks.com from the University of Bristol. footballer’s goal celebration. tel 0113 227 9260 or via Ailsa started out in the Unregistered trade marks www.LawBlacks.com litigious side of IP – she was can also be protected from involved in several high profile passing off by third parties. cases, then moved more into Copyright is a right, the non-contentious side, needing no registration focussing on the identification, in the UK, which protects protection and exploitation works amounting to literary, of IP. dramatic, musical or artistic Ailsa assists in the works; sound recordings, commercialisation of IP by films or broadcasts; and drafting the legal agreements typographical arrangements of required such as licenses, published editions. assignments, confidentiality agreements, joint Strong solicitor’s letter venture/R&D/collaboration The main frustration I www.equestriantradenews.com

CPD Feature

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ETN’s series of CPD features helps SQPs (Suitably Qualified Persons) earn the CPD (continuing professional development) points they need. The features have been accredited by AMTRA, and highlight some of the most important subject areas for SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its SQPs undertake CPD. All SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. SQPs who read the following feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming an SQP, visit www.amtra.org.uk

MANAGEMENT OF GASTROINTESTINAL PARASITES ON STUD FARMS

By Douglas Palmer BVMS MRCVS, Norbrook veterinary advisor for northern UK.

Photo: Baileys Horse Feeds

susceptible animals suffering clinical disease, whilst also trying to slow the development of resistant populations of worms on the premises. Resistance is a one-way street; once the worm population on farm is resistant to a class of anthelmintics, there is no going back!

In this article we look at the main worm species of concern on the stud farm, the control measures that can be put into place and where anthelmintics can fit into this regime.

Parasite species affecting the stud

T

he challenge of managing parasites on a stud farm is four-fold: • High infection pressures due to a relatively high proportion of the equine population being youngstock: they are more likely to be high shedders of eggs onto pasture, and more likely to succumb to clinical disease • Increased resistance to multiple drugs in parasites of interest • Increased animal movements on and off the stud farm increase risk of importation of parasites, with or without drug resistance, necessitating stringent quarantine policy • Limited number of products licensed for use in pregnant mares and young foals Traditionally, interval dosing was used to meet the needs of the stud farm i.e. all horses were routinely wormed at set intervals

throughout the year. However, this system promoted over use of anthelmintics and increased selection for worms possessing anthelmintic resistant genes.

Due to the development of resistance in worm populations affecting equids, an intervalbased approach is no longer sufficient to control internal parasites and a targeted regimen is recommended.

The targeted approach to worm control In a targeted plan only those horses showing a high worm burden (demonstrated by a faecal egg count) are treated with an anthelmintic product. This ensures that a proportion of worms on the stud farm are left unexposed to anthelmintics, either because they are on the pasture, or residing within untreated animals.

This slows down the selection

JANUARY 2016 EQUESTRIAN TRADE NEWS

for resistant worms, because the higher the proportion of worms which are not exposed to anthelmintic, the more dilution there is of the population of resistant worms on the stud premises. The result of this is that the majority of worms remain susceptible to anthelmintic treatment and the proportion of resistant worms is kept to a minimum. This concept is termed ‘in refugia’.

On the stud farm a targeted regimen needs careful management as parasites can build up quickly in the environment and young foals have no natural immunity to worm infections. In severe cases of worm infestation foals can develop diarrhoea, weight loss and sometimes colic which can be fatal. The main objectives of a targeted plan concern negating the likelihood of young

Strongyloides westeri (threadworms) These are found in the small intestine and are less than 1cm in length. Only female worms are found in the intestine where they lay eggs produced by asexual reproduction. Parasitic larvae enter horses and foals by ingestion from the pasture or skin penetration; foals can also become infected via the mares’ milk.

Once ingestion or penetration of the skin has occurred, the larvae migrate to the lungs via the blood. They travel to the larger airways and trachea, from where they are coughed up into the mouth, then swallowed back down to the gastrointestinal tract. They mature to adults once in the small intestine and start producing eggs.

In older animals after penetrating the skin, they can accumulate in the subcutaneous tissue and then move to the mammary glands when lactation starts. Foals can therefore become infected through drinking the milk from the mother. Adult www.equestriantradenews.com

37

Photo: Baileys Horse Feeds

worms can start producing eggs in the small intestine of the foal from about one week after foaling.

Clinical signs of Strongyloides infection can be subclinical, but high burdens in foals cause diarrhoea and weight loss.

Occasionally dermatitis can also be seen after larvae have penetrated the skin.

Foals not showing any symptoms of disease may also shed high numbers of eggs in their faeces in the first weeks of life, before they have established a solid immune response.

Environmental contamination can therefore build up over a breeding season on a stud farm exposing later-born foals to a greater risk. Most anthelmintics, including macrocyclic lactones, e.g. ivermectin or moxidectin are effective against this parasite.

Parascaris equorum (ascarids) This is thought to be the most significant worm for young foals.

The adult worms are long (up to 40 cm) and white in colour.

They live in the small intestine and produce large numbers of eggs in the foals’ faeces. These eggs are not infective until the larvae develop inside. For this to happen they need a warm humid environment and it usually takes several weeks for the larvae to develop. These eggs are sticky, very thick walled and can persist in the correct (cool and moist) environment for up to five years.

They are also resistant to many disinfectants.

When the infective eggs are ingested they hatch and the larvae burrow through the intestinal wall and then travel to the liver. In www.equestriantradenews.com

the liver they cross into the blood circulation and travel to the lungs.

After migrating through the lungs to the trachea they are coughed up and swallowed. Once in the small intestine they develop into adults and start producing eggs.

Newborn foals can start shedding eggs in faeces within 12-13 weeks.

High numbers of eggs can be found on pastures that are heavily stocked and used for youngstock for many consecutive years.

Inadequate cleaning of stables can also lead to a build-up of eggs in the housing.

In older animals, particularly yearlings, no clinical signs are seen but they can continue to shed eggs in faeces which contaminate the environment and are an important link in the transmission of these worms.

Heavy infestations cause generalised malaise, poor growth, poor coat, diarrhoea, lowered resistance to other diseases and colic can also be seen. In severe infestations intestinal obstruction and perforation can occur resulting in the need for surgery. Lung damage caused by migrating larvae may result in fever, coughing and a nasal discharge.

Treatment is possible with macrocyclic lactones, benzimidazoles or pyrantel although resistance to several groups has been reported in the UK. Cyathostomes (small strongyles or small redworm) These form part of the strongyle group of worms. There are ten common species which have a direct non-migratory life cycle.

Eggs pass into the environment via the faeces and under optimum conditions (shade, moisture and moderate temperature) these will hatch and become infective L3 larvae on the pasture. These larvae are then consumed and will enter the walls of the large intestine where they become encysted and remain in a small nodule for between 7-18 weeks before breaking back out into the intestinal lumen. Clinical signs associated with adult cyathostomins include ill-thrift, diarrhoea and anaemia. Resistance to all classes of anthelmintics in adult cyathostomes has been reported in the UK, particularly to benzimidazoles.

Mares are initially the main source of infection as they can carry appreciable burdens and pass on large numbers of eggs whilst potentially not showing any clinical signs. In areas such as the United Kingdom where the winters are cold and the summers are mild, large numbers of worms will build up over the spring and summer so that massive contamination of pastures with infective larvae occur in late summer and early autumn when young susceptible horses are present.

In heavy infections, emergence of large numbers of larvae over a short period causes inflammation of the large intestine with small ulcers where larvae have emerged, haemorrhaging and excess mucous production. Clinically, rapid weight loss, diarrhoea and colic can be seen. Unless treated early the prognosis is guarded.

Outbreaks of disease due to simultaneous emergence of cyathostomes commonly occurs in late winter or early spring, however this can happen at any time of year and may also be triggered by anthelmintic treatment. This disease process is known as larval cyathostomosis and can be seen in horses of all ages, most commonly in those less than 5 years old and older foals.

Larval cyathostomosis can be challenging to diagnose as faecal egg counts can be zero as it is the emergence of the encysted immature stages that cause disease. The inhibited mucosal stages are insusceptible to many treatments. All foals should receive treatment with moxidectin or five day benzimidazole at the end of the grazing season to reduce levels of infection with cyathostome larvae (2).

Anoplocephala perfoliata (tapeworm) This parasite’s life cycle is more complex. The eggs are produced in the horses’ faeces within a tapeworm segment which disintegrates quickly releasing the eggs. These are consumed by forage mites and within the mite they develop into a cysticercoid larval stage in 2-4 months. These mites are then ingested by the horse and 1-2 months later the adult tapeworms are found in the intestines usually around the ileo-caecal junction and can cause ulceration and thickening here.

Heavy infestation may interfere with gut motility and cause colic.

Diagnosing infections can be tricky as the eggs can be difficult to find in faeces. There are antibody tests that can be used on either blood or saliva samples. Treatment for tapeworm is usually with a pyrantel

or praziquantel based anthelmintic.

All horses and foals should be treated as a minimum at the end of the grazing season and again in the spring if blood or saliva testing has come back positive.

Additional strategies to reduce reliance on anthelmintics In summary there is no definitive protocol that will be appropriate for every stud farm so stud managers, SQPs and vets should work together to develop a suitable and sustainable protocol.

Minimising infection pressure from the environment is paramount. Disinfection and regular cleaning of all stables and foaling boxes throughout the breeding season is essential. There are limited options for grazing management however cutting the roughs which offer protection for the larvae, or mixed or alternated grazing with ruminant species can help reduce contamination as the parasites are host specific.

Use clean paddocks for the youngest foals and avoid moving them onto pasture where older foals and yearlings have been.

Removal of faeces twice weekly from all paddocks and daily from nursery paddocks is very effective provided heavy rainfall does not disperse the faeces first. This can be by hand or on tractor or quadmounted mechanical devices.

New arrivals should not be mixed before having a quarantine period of three days and treatment with moxidectin.

Consider grazing management strategies, where possible, such as removing faeces from the paddocks and alternate or cograzing with ruminants.

Appropriate treatment should be given to all foals for encysted cyathostomes and tapeworms at the end of the grazing season with a larvicidal dose of wormer and tapeworm treatment. Treatment for Strongyloides westeri and Parascaris equorum should be discussed with the animal health advisor (vet or SQP) as infection pressures will differ in separate management systems.

Regular faecal egg counts every 1-2 months from all stock(1) and antibody testing for tapeworm is essential to identify those shedding significant numbers of worms who should therefore be treated with anthelmintics. This will maintain a proportion of worms ‘in refugia’ who retain susceptibility to anthelmintics. Treated horses should not be moved onto clean pasture immediately as this will allow any surviving resistant worms Continued on page 38

EQUESTRIAN TRADE NEWS JANUARY 2016

CPD Feature

38

to contaminate the fresh field.

When using an anthelmintic follow the manufacturers’ guidelines closely. Check that the product is licensed specifically for the age, sex and reproductive status of the individual animal that you are treating.

Use a weigh bridge or a weigh tape to ensure an accurate dose is given. Ensure the whole dose is taken.

If resistance is suspected in the population of parasites on a stud, the veterinary surgeon should be contacted to discuss performing a faecal egg count reduction test (FECRT).

In conclusion, traditional interval-based dosing previously adopted for all animals on stud farms, whilst simple and uncomplicated to administrate, is unsustainable, and has contributed to increasing reports of anthelmintic resistance in equine gastrointestinal parasites across the UK. Special attention must be paid to stud farm health planning, to develop a strategic worm control policy, to preserve susceptibility in worms on premises, whilst preventing outbreaks of clinical disease in youngstock.

About the author DOUGLAS PALMER BVMS MRCVS qualified from the University of Glasgow Veterinary School in 2002 and has since worked in mixed practice in the north east of England.

Douglas joined Norbrook in July this year as veterinary advisor for northern UK.

References: 2. TARGETING ENDOPARASITE CONTROL IN MARES AND FOALS, Veterinary Times n° 10 of 10/03/2014, DAVID RENDLE BVSc, MVM, CertEM(IntMed), DipECEIM, MRCVS

SQP CPD quiz

!

1. Practical management of parasites on breeding premises, Proceedings from BEVA Congress 2015.

SELECT YOUR ANSWERS AND TICK THE BOXES 1. Which species of internal parasite can undergo asexual reproduction to produce larvae?

A Strongyloides westeri

B Parascaris equorum

C Cyathostomes

D Anoplocephala perfoliata 2. By which routes can Strongyloides Westeri enter the foal?

A By mouth in the mother’s milk

B By penetrating the skin

C Through the placenta before birth

D By inhalation 3. Which internal parasite can be up to 40 cm long and white?

A Strongyloides westeri

B Parascaris equorum

C Cyathostomes

D Anoplocephala perfoliata 4. What is the correct description of Parascaris equorum eggs?

A Eggs are sticky and very thick walled

B Eggs are smooth and thin walled

C Eggs are large and soft

D Eggs are oval with an operculum 5. Which is considered to be the most significant internal parasite of young foals?

A Strongyloides westeri

B Parascaris equorum

C Cyathostomes

D Anoplocephala perfoliata 6. Which species of internal parasite has the ability to encyst in the mucosal wall of the large intestine?

A Strongyloides westeri

B Parascaris equorum

C Cyathostomes

D Anoplocephala perfoliata 7. What time of year does larval cyathostomosis commonly occur?

A Late winter to early spring

B Late summer to early autumn

C Late autumn to early winter

D Late spring to early summer JANUARY 2016 EQUESTRIAN TRADE NEWS

8. Why should a faecal egg count reduction (FECRT) test be considered?

A To check a population of worms are not resistant to a particular anthelmintic

B To identify which worms are present

C To determine which horses are shedding the most worm eggs

D To determine the level of contamination on a pasture 9. What pasture management strategies should be considered?

A Remove faeces from the paddocks regularly

B Co-graze or alternate grazing with ruminants

C Ensure good drainage in the field to avoid standing water

D After treating horses for worms move them immediately onto clean pasture 10. Which parasite is not considered a round worm?

A Strongyloides westeri B Parascaris equorum C Cyathostomes D Anoplocephala perfoliata

11. What is the intermediate host involved in the life cycle of Anoplocephala perfoliata?

A Forage mite

B Mud snail

C Mange mite

D Tick

January 2016 TWO CPD POINTS Full name............................................................................

Company name/address ..................................................... ..........................................................................................

Email .................................................................................

Telephone number..............................................................

SQP Number.......................................................................

Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ONLINE: ETN’s SQP CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz online, please do not submit them by filling out the printed form as well – and vice versa. www.equestriantradenews.com

Act

now

DON’T LET ENCYSTED SMALL REDWORM GO UNTREATED

TS TREA T UP O G K

700

Hidden within the gut wall, encysted small redworm (ESRW) larvae can account for up to 90% of the redworm burden in a horse.1 If allowed to go untreated during late autumn and winter, this burden can lead to the serious and potentially fatal disease known as larval cyathostominosis. Treating with a wormer that does not specifically target ESRW can increase the risk of larval cyathostominosis.2 Act now to combat the threat. Prescribe EQUEST or EQUEST PRAMOX to provide effective single dose control of ESRW. 3,4 Get further inside information on ESRW from your Zoetis Account Manager and advise your horse owners to act now.

Download FREE from the App Store Text Stable Mate to 80800 to download*

Download FREE from Google PlayTM Text Stable Mate to 80800 to download*

References: 1. Dowdall SMJ, et al. Vet Parasitol 2002; 106: 22 5-242. 2. Reinmeyer CR & Nielsen MK. Principles of equine parasite control. In: Handbook of equine parasite control, WileyBlackwell 2013 ; pp. 67–80. 3. EQUEST 18.92 mg/g Oral Gel (moxidectin) Datasheet, December 2013. 4. EQUEST PRAMOX Oral Gel (moxidectin & praziquantel) Datasheet, December 2013.

The only single dose treatment for encysted small redworm EQUEST contains moxidectin. EQUEST PRAMOX contains moxidectin and praziquantel.

Advice on the use of this or alternative medicines must be sought from the medicine prescriber. Use medicines responsibly: www.noah.co.uk/responsible Date of preparation: August 2014 AH 528/14

Further information is available from: Zoetis UK LTD, Walton Oaks, Tadworth, KT20 7NS EQUEST & EQUEST PRAMOX are registered trademarks of Zoetis UK Ltd. *Standard network charges apply. By responding to this text you are consenting to your data being held either within or outside the EEA and processed by or on behalf of Zoetis to administer and manage any matters relating to Zoetis’ future activities or initiatives. For our full privacy policy visit www.zoetis.co.uk

POM-VPS

Worming

40

SELLING WORMERS ON THE INTERNET? Becoming an accredited retailer could do your business the power of good.

Matthew Isted, of the Veterinary Medicines Directorate (VMD), explains.

Seeing this logo will give shoppers confidence to buy from your website.

M

ore and more animal owners are now buying medicines, including wormers, over the internet.

But how can someone buying a veterinary medicine online know that it’s legal and appropriate for their animal and that you are a reputable retailer?

As a vet, pharmacist or suitably qualified person (SQP) selling veterinary medicines on the internet you must comply with the Veterinary Medicines Regulations 2013.

If someone buys a medicine that’s not authorised in the UK - or imports a medicine from outside the UK - they are in contravention of the Veterinary Medicines Regulations and are committing an offence.

VMD’s Accredited Internet Retailer Scheme (AIRS) The Veterinary Medicines Directorate (VMD) is responsible for assuring medicines for animals are safe and effective and of good quality.

We have developed AIRS to give online buyers confidence that the medicines they are buying are authorised, and hence legal, appropriate, and effective.

We accredit UK-based retailers of veterinary

JANUARY 2016 EQUESTRIAN TRADE NEWS

medicines who meet the AIRS criteria, most of which are existing legal requirements for selling veterinary medicines - so you should already be complying with them.

There are some additional criteria to meet too. For example, having links to your professional body’s website on your website so that your customers can verify your professional status.

We will also want to know about your prescribing and supply procedures - how you interact with your customers to ensure you supply the most

The Accredited Internet Retailer Scheme is free to join. appropriate medicines.

Other requirements relate to record keeping, such as registration and animal details, and delivery and returns, including taking into account special storage instructions.

The full AIRS criteria are set out on the GOV. UK website at https://www.gov.uk/guidance/sellveterinary-medicines-on-the-internet

How to apply The Accredited Internet Retailer Scheme is voluntary and free to join.

To apply, go to the AIRS page on the above website and complete and return an AIRS application form.

We will contact you within ten days if there is any missing information. We’ll assess your website and the documented procedures you’ve sent and provide you with detailed feedback within six weeks.

Provided your website and procedures meet the AIRS criteria, we’ll send you your AIRS logo with your unique AIRS reference number to display on your website.

It’s a great way to give consumers the confidence to buy veterinary medicines, such as wormers, from you.

If you aren’t meeting the AIRS criteria, we’ll tell you what changes you need to make.

Following accreditation, we will review your internet retailing procedures as part of our routine inspection of your registered/ approved premises. You must also comply with the advertising requirements of the Veterinary Medicines Regulations Accredited retailers are listed when consumers search for ‘online animal medicine retailer’ and can be found at www.vmd.defra.gov.uk/ InternetRetailers/accredited-retailers. aspx • Retailers with questions are welcome to email inspections@vmd. defra.gsi.gov.uk www.equestriantradenews.com

WORKING

The Experts trust 3D worming

TOGETHER

FOR MORE EFFECTIVE EQUINE WORMING

WILLIAM & PIPPA FUNNELL THE BILLY STUD

& KATIE JERRAM

Equine professionals William and Pippa Funnell, Katie Jerram and The Pony Club trust the 3D Worming approach from Virbac, for year round protection.

Tried and trusted brands Equimax and Eraquell fit perfectly into the 3D worming approach.

THE PONY CLUB

Reduce spit out with the easy to use and easy to handle ergonomic syringe. Treats horses up to 700kg quickly and effectively.

For horses that are difficult to worm - Equimax and Eraquell Tabs can simply be added to feed.

The Tabs treat horses up to 800kg and come in a handy resealable tube.

Brought to you by Virbac, manufacturers of Equimax and Eraquell

GET THE RIGHT ADVICE AND GIVE THE RIGHT ADVICE:

3dworming.co.uk FOR EFFECTIVE, SUSTAINABLE PROTECTION Further information available from: Virbac Ltd, Woolpit Business Park, Windmill Avenue, Woolpit, Bury St. Edmunds, Suffolk IP30 9UP. Tel: 01359 243243 www.virbac.co.uk.

Use medicines responsibly. www.noah.co.uk/responsible Equimax速 is a registered trademark of Virbac SA. Equimax速 contains ivermectin/praziquantel. POM-VPS Eraquell速 contains ivermectin. POM-VPS

Shaping the future of animal health

S

NFA-VP

PS

D

PO M -V

Worming

VM

TRANSLATING THE LETTERS S

NFA-VP

AV M -G SL D M

V

VM

D

L S G MV A

42

V

P

OM

Even if you know your VMD from your AVM-GSL – how confused are your customers? Wendy Talbot, equine vet at Zoetis, busts the vet meds jargon.

It’s wrong to assume that everyone knows exactly what we are talking about.

Equine wormers fall within the POM-VPS category.

A

bbreviations and acronyms are the favoured form when it comes to defining categories for sales in veterinary medicines [vet meds].

Cryptic letters appear on packs, online and in literature. They may look very familiar but how many of us know what they actually mean? While you will be fully up to speed with frequently used abbreviations, such as your very own SQP title and those POM-VPS letters on the wormers behind the counter, you may be less familiar with others.

Why so short?

Vets are often guilty of using abbreviations and acronyms freely. There are so many lengthy words and phrases for various veterinary conditions and medications that acronyms tend to trip off the tongue much more easily (and quickly). But it’s wrong to assume that JANUARY 2016 EQUESTRIAN TRADE NEWS

everyone knows exactly what we are talking about…

In many instances, it can be the same for a Suitably Qualified Person (SQP). Next time you’re chatting to your customers, why not carry out your own spot check? Ask them if they actually know what SQP stands for and if so, do they know what it means?

Defining the categories The Veterinary Medicines Directorate (VMD) or the European Medicines Agency (EMA) authorise all veterinary medicines, having first checked their safety, efficacy and quality.

Every product has a Market Authorisation (MA) and must display a Veterinary Medicine (Vm) or European Union (EU) code. Some veterinary medicines can be sold by an SQP and some cannot. The four key categories of authorised veterinary medicines are:

Prescription-only Medicine Veterinarian or POM-V As a retailer you will not be involved with sales of this category as they must be prescribed by a veterinary surgeon who has first carried out a clinical assessment of the animal under his or her care. However, it is still important to be familiar with the terminology as the other categories stem from this one.

There are many different types of POM-V drugs including vaccines, analgesics, sedatives, antibiotics and immunomodulators.

Prescription-only Medicine, Veterinarian, Pharmacist, Suitably Qualified Person or POM-VPS These ‘over the counter’ medicines may be prescribed without clinical assessment and the animals do not need to be under the prescriber’s care. However, the prescriber must have sufficient information about the animal www.equestriantradenews.com

Non-Food Animal – Veterinarian, Pharmacist, Suitably Qualified Person or NFA-VPS These ‘over the counter’ medicines can be supplied for non-food animals if the vet, pharmacist or SQP believes that the individual will use the product safely and responsibly for the purpose authorised. They do not need to be prescribed. Examples include some companion animal flea and worming products. Since horses are classified as food-producing animals NFA – VPS does not apply to this species.

Authorised Veterinary Medicine - General Sales List or AVM-GSL These medicines are considered to have a wide margin of safety and can be sold in the aisles of any retail store. Authorised premises are not needed and no special advice is required. Examples of AVM-GSL products include some fly sprays, antiseptics, sweet itch treatments and mud fever creams. They do not contain prescription medicines but are registered as having a medicinal function.

• In general, the higher the risks in terms of safety to the target species, user or environment - or if particular knowledge or skill is required for a product’s use - the higher the classification category.

Knowledge is power In 2013, the ways in which product specific information on prescription-only animal medicines, such as equine wormers, can be communicated changed.

With brands no longer promoted directly to the public, the horse owner’s access to information has been intentionally driven towards trained professionals, namely vets and SQPs. Being familiar with all the terminology will help you to communicate more effectively with your customers. It will also demonstrate to them that you’re an indisputable authority and a valuable source of advice on equine veterinary medicines. The SQP’s role is ever more important, helping horse owners make the right product choices for the best health of their horses.

Contact your Zoetis equine account manager for further information.

What is the VMD? The Veterinary Medicines Directorate (VMD) is part of Defra and is the UK’s regulatory authority for veterinary medicines, overseeing the authorisation, manufacture, distribution and use of veterinary medicines in the UK.

POM

D

-V

An SQP is a professionally qualified person who is permitted to prescribe veterinary medicines in the POM-VPS, NFA-VPS and AVM-GSL categories, in adherence with VMD regulations.

There are more than 6,000 SQPs in the UK. They have all undertaken relevant training and passed exams approved by the Animal Medicines Training Regulatory Authority (AMTRA).

They are obliged to undertake Continuing Professional Development (CPD) to maintain their SQP status. SQPs can take a variety of modules to reflect their areas of specialisation. ETN helps by publishing regular SQP CPD features and quizzes.

SQP categories that authorise sale of equine medicines include: • R-SQP who has passed the Farm Animal, equine and Companion Animal Modules • G-SQP who has passed Farm and Equine modules • E-SQP who has passed Companion Animal and Equine modules • J-SQP who has passed the equine module • JA-SQP who has passed the Equine and Avian modules • EA-SQP who has passed the Companion Animal, Equine and Avian modules

Westgate Laboratories POSTAL WORM COUNTS & TESTS tailored retail options available •

Retail tips

• •

Promote routine testing not routine worming with our high quality laboratory worm count services Easy to use and profitable Free advice and guidance, no set up costs

Retail worm count kit; everything to take and send a sample. Order , through Westgate EFI Trilanco or direct.

Bespoke merchant service; all you need to offer your own brand worm count service.

Winter worming advice for your customers

www.equestriantradenews.com

S

NFA-VP

What is an SQP?

• Post a chart behind the counter summarising the key abbreviations that are relevant to your customers and what they stand for.

• When communicating with your customers, try using the full terminology the first time and the abbreviation thereafter to help them learn.

• When you are selling a product from a particular category, check with your customer that they understand the specification.

• Visit https://www.gov.uk/government/collections/veterinary-medicines-guidance-notes-vmgns to stay up to speed with the rules and regulations.

All equine wormers fall into the POM-VPS category. Remind your customers that they should worm for encysted small redworm this month if they haven’t done so already. Encysted small redworm do not show up in a faecal worm egg count so they may not even know their horse has got them.

There are only two active ingredients licensed to treat encysted small redworm: a single dose of moxidectin, which is only available in Equest or Equest Pramox, or a five-day course of fenbendazole. Resistance to fenbendazole is now widespread in the UK therefore a faecal egg reduction test is recommended before using it.

P

VM

and the condition to be treated to enable them to prescribe and supply the most appropriate product. Examples include equine anthelminitics [wormers] and some ectoparasiticides.

VM

VM

M PO

43

S NFA-VP

Equisal saliva test; complete the picture with the revolutionary test for tapeworm ASSOCIATE MEMBER

their 2016 worming programmes Help your customers on track with

contact us

01670 791994 info@westgatelabs.co.uk | www.westgatelabs.co.uk

EQUESTRIAN TRADE NEWS JANUARY 2016

Worming

44

KATIE’S GOT 3D WORMING VISION…

Katie riding in the HOYS 2014 hunter championship

ETN: How many horses are on your yard?

Katie: We have 35 horses on the yard, made up of show animals, breakers and a few retired.

ETN: How they are kept?

Katie: All stabled overnight and out during the day.

ETN: Have you changed your worming policy over the years?

Katie: Yes, since I’ve been involved with Virbac, I’ve used the 3D Worming approach and it has made a huge difference to my horses. I have found out how to improve my horses’ health and welfare through targeted worming. By using faecal worm egg counts, all my horses are sampled and can be treated accordingly.

ETN: How has this affected the way you manage your horses?

Katie: It has made me very aware of treating as necessary, we don’t take anything for granted now, and they are all checked and monitored by Virbac. Any new animal coming into the yard has a faecal worm egg count and is treated with Equimax if required before they are turned out onto the pasture. We also make sure they get the correct dose of wormer for their weight, which is vitally important to ensure all the gut worms are killed.

ETN: Where do you go for advice about worming?

Katie: Virbac, we use the 3D Worming approach. Davina Godwin, senior territory manager at Virbac, is a regular visitor to the yard. It’s great, her advice has taken the guesswork out of worming.

JANUARY 2016 EQUESTRIAN TRADE NEWS

We make sure each horse gets the correct dose of wormer for their weight.

ETN: What’s the main message you’d like SQPs to get across to horse owners?

Katie: Make sure your land is safe from worms, don’t turn new horses out until they have had a faecal worm egg count and then the appropriate worming treatment that is required. Once tested, keep on the 3D Worming approach to make sure the correct procedures are in place to maintain good worming practices which are so important for welfare and performance.

ETN: Have you any tips for worming horses who don’t like oral syringes?

Katie: While most horses can be wormed with a syringe that is easy to hold, Equimax and Eraquell are both available in tablet form. This option is very handy for any difficult horses as the tablets can be added to the feed and you can see straight away that they have been eaten. Owners who are experiencing problems should always seek professional advice as it’s no good worming if a horse is spitting out half its dose!

ETN: Which horse are you most excited about for the 2016 showing season?

Katie: For 2016, we have a selection of lovely horses. Everything we have on the yard is an exciting prospect for the coming season.

Managing horses’ worming programmes may not be as glamorous as winning show championships under spotlights. But Katie Jerram knows all about doing both.

ETN peeps behind the scenes of her Essex showing yard.

Top show producer Katie Jerram says the 3D Worming approach has made “a huge difference to my horses.”

What Katie does Katie Jerram is one of the country’s leading professional show producers. Her wins include supreme titles at Horse of the Year Show (HOYS) and the Royal International Horse Show.

Katie first sat on a pony when she was five, going on to be a member of the Pony Club. Today, she produces her own horses as well as those of her clients, the most illustrious of which is HM The Queen.

Katie is a great ambassador for correct training and management.

She is an Accredited Trainer with the British Horse Society (BHS), British Show Pony Society (BSPS) and Ponies (UK) and passes on her abundant knowledge through demonstrations, clinics and talks at her own yard and events across the country. With a yard of top class horses, Katie knows that making sure all of the pieces of the management jigsaw are in place.

www.equestriantradenews.com

45

Worming

“SAVE EFFICACY FOR THE FUTURE” Access to good information is crucial to controlling horses’ worm burdens - and preserving worming drugs’ ongoing usefulness. Whether or not you’re an SQP, there are ways to help – and do your business some good too.

Tailor-made merchant service WORM count tests – and reliable means to get them analysed – have become a mainstay of responsible worming regimes. And every retailer can get involved.

Westgate Labs has worm count products and systems to suit all.

Having specialised for 16 years, Westgate’s laboratory worm count tests are backed up with rapid turnaround, same day reporting of results and good worming advice for consumers.

Tapeworm saliva tests are also available. Again, these come with full follow-up advice included in the price to enable consumers to undertake a targeted worming programme.

Current results are showing that only about 25-30% of horses actually require a worming dose for tapeworm, says Westgate Labs.

A merchant service offered to retailers can be tailor-made to your requirements. For instance, results returned directly to your business so that you then contact your customers. It’s very easy to start, with no upfront costs and all materials provided.

Westgate Labs’ attractive, shiny, pouched worm count kits can be stocked by all retailers, even where there is no SQP. This is possible because Westgate Labs’ experienced and friendly team provides the worming advice.

“All good worm control programmes should be based on tests allowing the wormers to be targeted only where they are needed,” says Claire Shand of Westgate Labs.

“Save efficacy for the future; find out if the wormers are actually controlling parasites and help to slow down the development of resistant worms.”

Westgate Labs even has “wormy conversations” going on via Facebook and Twitter.

See page 43.

The one and only…

EQUEST and Equest Pramox from Zoetis are the only equine wormers to contain moxidectin, which remains an extremely effective wormer against cyathostomins (small strongyle nematodes).

They provide comprehensive worm control and have an important role to play in an effective and sustainable worm control programme.

• Equest is an oral gel containing moxidectin for single dose control of roundworms - including encysted larval stages of small redworms, and bots.

• Equest Pramox is an oral gel containing moxidectin and praziquantel for single dose control of all three species of tapeworm, roundworms - including encysted larval stages of small redworms, and bots.

Equest and Equest Pramox are licensed for use in breeding, pregnant and lactating mares and have been shown not to adversely affect the fertility of mares. Both products are available in 700kg syringe doses for accurate worming.

(References provided).

See page 39. www.equestriantradenews.com

WINTER JOINT CARE COMFORT FOR JOINTS THE NATURAL WAY ALTERNATIVE TO BUTE (Phenylbutazone) VERY STRONG LIQUID SUPPLEMENT CAN BE GIVEN LONG TERM

RANGE INCLUDES: NoBute, NoBute Premium, Navilam ‘O’ & No Wheeze.

Available at Trade Prices.

www.animal-health.co.uk Tel: 01787 476400

Retailer Profile

46

A WINNING FORMULA The R&R Country superstore is a magnet for discerning shoppers in North Yorkshire. Deborah Hayward went along to find out why.

Sue Moxon set up R&R Country in North Yorkshire after experience at equestrian stores in York, London and Ireland.

R

&R Country is a retail store with wow factor! It’s beautifully presented, with good quality stock for all budgets and well-trained assistants on hand to help provide the perfect shopping experience.

None of this happens by chance, though.

This well-oiled machine – established on the site of an old garage, complete with petrol pumps on the forecourt – is all down to the hard graft and sharp business brain of Sue Moxon, a woman who caught the retail bug working as a 15-year-old Saturday girl in a York tack shop.

“I love serving customers and trying to improve sales,” explains Sue, who left home before she was 20 and headed down to the bright lights of London to work at W&H Gidden, a specialist saddlery and riding wear store in the West End. She then moved on to Coleman Croft Saddlery in Hertfordshire before helping to set up a store in Ireland.

She eventually returned home to Selby, North Yorkshire, where she established R&R Country in the village of Hemingbrough. The store sits in a prime location on the side of the A63 and is twice its original size, with a large

Giftware is a useful add-on for any equestrian retailer.

JANUARY 2016 EQUESTRIAN TRADE NEWS

feed barn and its own fish-and-chip shop next door, perfect for customers to take a tasty lunch break before returning to the store to continue their shopping.

It caters for both equestrians and country lovers, with product ranges carefully selected to appeal to the whole family. “We began to develop our country clothing eight years ago, when there was very little growth in the industry,” says Sue. “We needed to get extra sales from the customers we already had, as well as attracting new ones. Country clothing is a great add-on

A merchandiser regularly changes the layout of the store to keep everything looking fresh and appealing.

www.equestriantradenews.com

47 and it’s good for the families that come. I’m not sure how we would survive on equestrian alone, to be honest.”

This proven formula has certainly paid dividends for Sue, who opened a second R&R Country store at Thorpe Arnold, outside Melton Mowbray, Leicestershire, nearly five years ago and is now looking for a suitable site for a third retail operation.

“You’ve got to be brave and always thinking about growing and getting better, otherwise you will stand still,” says Sue. “Things are not like they used to be. It’s 100 miles an hour now.

Go back 20 years, and it was all steady away, with plenty of time to sit back and think about business. Now, you have to focus on what’s next to keep customers engaged and coming through the door.”

A key component of staying ahead of the game is making sure that customers can buy online, despite Sue’s preference for in-store sales. “I’d much rather have a customer through the door, but the website is a necessary thing,” she explains. “There are two sides to every tale and the website can act as a shop window, encouraging people to pay us a visit.

“We are in the middle of upgrading our website, ready for spring, and have extended our premises to house the online operation, including offices, storage, goods inward and packing.”

R&R Country stocks an extensive range, with each item displayed to best effect. “I know what looks right and what doesn’t,” says Sue, who takes care of New Product Gallery and Innovation Awards visual merchandising at BETA International.

“We have a merchandiser working at the store who changes the layout on a regular basis to keep things looking fresh and appealing.

Our industry has a reputation for everything being rammed on rails and it still shocks me to see large stores making basic mistakes such as putting coat hangers on the wrong way round or one brand placed on another’s hangers.”

Products at R&R Country change with the seasons and brands are swapped on a regular basis. “If a brand has lost its touch, we’ll take a break for a while and, if it comes back with some good ideas, we’ll re-visit,” says Sue. “There are some really lovely European brands at

the moment and it is so easy to deal with them.

“We stock collections to suit all price ranges, as you can never assume when it comes to customers. Some people buy jodhpurs at £15 for everyday use but want an expensive pair of breeches for special occasions. We have a starting price for everything and everybody and, no matter how much money they have, they all get the same level of service.

“You need skilled staff to sell the products we offer and it takes a lot of training before they are let loose. New people have to do a bit of everything – even those working on the website have to be able to go out there and serve customers. I’m also extremely lucky to have some amazing staff and two fantastic managers, Tina Addy in Selby and Wendy Beal in Melton.”

The fight to thrive – and, for many, to survive – in the retail sector is a tough call for independent owners in a marketplace that Sue believes is anything but a level playing field.

“There are new types of businesses entering our industry that could potentially upset it and I worry that suppliers are frightened of them,” she explains.

“They sell products to them in huge quantities and the stores then offer these to customers at hugely discounted prices. I think suppliers need to think long and hard about trading with these big people. If they lose independents – retailers like me – and they end up putting all their eggs in one basket with these huge companies that could pull the plug when they have had enough, they’re going to be in a mess.

“It’s very shorted-sighted of them, really, but they’re scared to lose the business.

“There used to be enough money for everybody. Now, some of these retail giants seem to want to wipe you out. If we followed their lead and offered 20% discounts for a prolonged period, we’d soon be out of business.

“Despite this, we are still doing well, as we offer fantastic customer service, with in-depth product knowledge, which is something that is getting harder to find. I also admire the few companies that protect their products by insisting that there is to be no discounting. It keeps them at a premium price and does not undervalue the product.

“I want to work with these types of supplier – the ones that support us – and I will make sure we look after them and work as a team. It’s what the equestrian industry has always been about – that trust in people.”

ETN asks Sue Q: Have you always lived in the Selby area?

No, my father was in the Army and we lived abroad. We returned to Selby from Hong Kong when I was 15.

Q: Do you ride?

I rode as a child and my grandparents had ponies on their farm, so we used to ride when we came back to stay in the summer holidays.

Q: Where do you do your buying?

We get our equestrian and country products from BETA International, and homes and interiors-type stock from the Gift Fair.

Q: What product ranges do you offer?

Everything for horse and rider, and country clothing and giftware. This includes footwear, children’s clothing, feed, potions and lotions, stable equipment, tack and saddlery, horse rugs and numnahs.

Q: Which new product are you most excited about?

The Performance bridle from Fairfax.

It’s great to see somebody caring about the comfort of the horse. Hats off to these guys! I’m looking forward to selling these at £600. I’m surprised that there’s not more innovation in our industry.

R&R Country is located on the premises of a former garage on the side of the A63 near Selby.

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2016

ETN Talks Horses

48

Enjoy the latest in the series in which people in the trade chat to ETN about their horses.

Claudia Yiu is the inspiration for Konia Equestrian and its collection of top quality, down equestrian jackets which are designed and made in Canada.

What’s your management mantra?

Please tell us about your horse?

Robigo (or Robi as I fondly call him) is a ten year old Polish Warmblood. He’s a gentle giant and tries so hard for me every time we step into a ring. He has a lot of spirit and has such a funny personality. His favourite pastimes include eating everything in sight and posing for the camera.

Where do you keep Robi?

As I live downtown [Konia Equestrian is based in Scarborough, Ontario], I keep my horse outside the city at Wingberry Farms.

It’s a bit of a drive for me but well worth it for the both of us.

The property is spacious with an indoor arena, an outdoor sand ring and grass ring with lots of beautiful scenery.

What do you enjoy doing together?

Besides jumping, I love taking my horse out on all-season hacks. I think it’s very important for horses to get out of their usual surroundings and to stimulate their minds. Robi had no experience with hacking so exposing him to elements such as fields, rivers and trails were all new to him. I noticed a huge difference in him mentally at the shows because he was braver and physically stronger from utilising muscles that he was not engaging before. It’s also a great bonding moment with your horse when you both are enjoying nature together.

Which is your favourite horse (apart from Robi)?

Ruffian, the American Thoroughbred horse. This was a filly that loved her job and would never accept defeat. She broke many records and was undefeated in ten races. I mean, she also made it to Sports Illustrated Top 100 Female Athletes. You don’t find many horses like that!

Letting your horse just be a horse. I like to break up his work schedule with days where we just play. Robi enjoys listening to Taylor Swift; I dance around the arena and he follows behind and copies my moves.

What are your top three equestrian products?

1. My Konia Equestrian jackets for those cold fall and winter days. Layering my lightweight Lenox jacket under my heavyweight Anya jacket gives me the perfect combination for grooming and riding. Canadians know how cold it can get, so it makes sense that all the down-wear is made in Canada.

2. My Samshield Shadow Matte helmet. Head safety is super important to me as I suffered a severe concussion last year and my helmet saved my life.

3. Equine Edibles’ Carat Cake treats. I was introduced to these last year at a trade show in the States. They are all hand-made and smell exactly like a delicious carrot cake loaf. My horse goes crazy for them.

What are your equestrian ambitions/hopes?

I get very nervous at shows and I end up being too hard on myself. If I make a mistake on course, I end up falling apart for the rest of the round. My hope is that one day I won’t have any fears or negative thoughts when riding. Competing is supposed to be fun, not stressful!

What do you love about having horses?

The connection. Nothing compares with having a bond with an animal.

• Konia Equestrian will be exhibiting at BETA International 2016.

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BETA Members’ Page

50

They’re through to

THE FINALS!

N

ominations have closed and the finalists in the 2016 BETA Business Awards can now be unveiled.

These companies, individuals and events that have made a huge difference to the equestrian industry are listed below.

We have been overwhelmed by the number of nominations received for each of the awards from 2016 both trade members and consumers, and we send our hearty congratulations to all those who have made it through to the finals of these highly regarded business accolades.

Our thanks must also go to the companies that lend their support to the awards and without which none of this would be possible.

Winners of the awards will be presented during the annual BETA Gala Dinner, at the National Motorcycle Museum, near Birmingham, on Sunday 24 January.

Although the finalists have now been named, the search for the ultimate winners is still ongoing. Depending on the category, this can include members’ votes, visits from secret shoppers, incognito telephone calls and submissions being considered by an independent panel.

Harry Hall Retail Employee of the Year

Anna McGurk – Tower Farm Saddlers, Rugby, Warwickshire Jane Yeoman – Countrywide Farmers, Bridgend, Mid Glamorgan Claire Forgacs – Countrywide Farmers, Marlborough, Wiltshire Ellie Parker – Countrywide Farmers, Bourton-on-the-Water, Gloucestershire Leesa Marples – Milton Equestrian, Worksop, Nottinghamshire

Equestrian Event of the Year supported by Henson Franklyn Your Horse Live Royal Windsor Horse Show Equifest Horse of the Year Show

The winners of the 2016 BETA Business Awards will be revealed at the BETA Gala Dinner.

BETA Rider Award

HAYGAIN Nutritional Helpline of the Year

Piggy French – Dodson & Horrell Sophie Webster – Neue Schule Ricki Riley – Horzehoods Kristie Clinch – Airvest Ben Hobday – Equilibrium Products Marie Sandell – Bliss of London

SEIB Retailer of the Year – Mail Order/Internet Retailer Silverburn Browbands – Mintlaw, Aberdeenshire VioVet – Luton, Bedfordshire Mane Supplies – Harrogate, North Yorkshire The Saddlery Shop – Beaworthy, Devon Houghton Country – Heddon-on-the-Wall, Northumberland

SEIB Retailer of the Year – Large Tack Shop Aivly Country Store – Ringwood, Hampshire Speedgate Enterprises – Longfield, Kent Norvite Farm & Country – Insch, Aberdeenshire CCF Aberystwyth – Aberystwyth, Ceredigion TCS Country Supplies – Berkeley, Gloucestershire

SEIB Retailer of the Year – Medium Tack Shop Tower Farm Saddlers – Rugby, Warwickshire RB Equestrian – Great Brickhill, Buckinghamshire Houghton Country – Heddon-on-the-Wall, Northumberland College Farm Saddlery – Finchley, London Jet Set Saddlery & Countrywear – Dundonald, Ayrshire

SEIB Retailer of the Year – Small Tack Shop Tower Farm Saddlers – Earls Barton, Northamptonshire Equicraft of Backwell – Backwell, Somerset Eskdale Saddlery – Carlisle, Cumbria First Saddlery & Countrywear – Fenwick, Ayrshire Northern Pet & Equestrian Supplies – Penrith, Cumbria

JANUARY 2016 EQUESTRIAN TRADE NEWS

Allen & Page Baileys Horse Feeds Saracen Horse Feeds Science Supplements TopSpec Equine

Equine Careers Sales Representative/Agent of the Year Suzi Law – TopSpec Equine Sarah Rushby – Saracen Horse Feeds Bryan Fearn – Carr & Day & Martin Nicola Brown – Matchmakers International

UKTI Export Award Bliss of London Dodson & Horrell Group55 (Animology) Haygain Pet Rebellion Vale Brothers

Blacks Solicitors Trade Supplier of the Year Battle, Hayward & Bower Bliss of London Matchmakers International Trilanco

TSM Social Media Award Aivly Country Stores Burghley Horse Trials Dodson & Horrell KBIS Pet Rebellion Tower Farm Saddlers

Bliss of London Country & Stable of Olney Derriere Equestrian Horseware Ireland Horzehoods

CONTACT LAURA CLEGG AT BETA Tel: 01937 587062 Website: www.beta-uk.org or email laurac@beta-int.com Stockeld Park, Wetherby, West Yorkshire LS22 4AW

www.equestriantradenews.com

51

STOCKISTS REQUIRED STOCKISTS REQUIRED

AGENTS & RETAILERS REQUIRED Well established countrywear manufacturer seeks to expand. Well known brand in Europe. Good stock range. Full support provided. All areas.

Reply in confidence to:

for the

BE NICE HALTER SERIES II (UK) (By kind permission of the late Be Nice Halter Company - USA)

The most effective halter you will ever use now crafted with care in the UK “beware of imitations”

T: +44 (0) 121 555 8334 F: +44 (0) 121 565 3404

kraindi@aol.com www.rockall.info

SUBSCRIPTIONS

E-POS/E-COMMERCE

Equestrian Trade News

Tel: 07767 687983 Email: janet@thewesterndepartment.com Web: www.thewesterndepartment.com

Manufacturers of Hunter-Outdoor Collection

AGENTS BESPOKE COTTON DRILL EVENT SHIRTS Large choice of colour combinations & designs. Hat silks & saddlecloths to match

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Zamberlan

are ‘hunting’ sales agents from all corners of the UK to introduce our ICONIC handmade Italian leather boots to the Country Market.

Our boots, already a stalwart in the outdoor market, are expertly crafted in Italy and present a stylish product with technical excellence.

Contact sales@cdalimited.co.uk

SALES AGENTS

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Equestrian Trade News

Make sure you are getting ETN every month

SUBSCRIBE NOW

6 month & 12 month options available for UK, Europe & rest of the world

samantha.roberts@agecko.com

For more information call 01937 582111

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Equestrian Trade News

COMING SOON

AGENTS T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Coming soon in ETN. . .

Stübben Riding Equipment UK & Ireland LTD Sales Agent Needed

Equestrian Trade News

We require a Self Employed Sales Agent to cover areas South, East Anglia and the East Midlands.

The successful applicant will be responsible for driving sales for our company, selling our extensive range of high quality equestrian accessories to the retail trade. This would include Stübben Bridlework, our Steeltec range of bits, spurs and stirrup irons, Stübben Textiles, including girths and back protectors and the • Competition gear – clothes and equipment for horse and T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y Stübben Horse Care line. rider including equine boots The ideal candidate would have enthusiasm, a proven track record and good contacts in this industry.

We are willing to pay competitive rates of commission and to offer the professional T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y sales back-up that you would expect from our company.

• Weight watching – feeds for equines prone to laminitis Please submit your CV along with a covering letter via email to Claire McCune at c.mccune@stuebben.co.uk.

Alternatively apply in writing to: T h e V o i c e o f t h e E q u e s t r i a n I n d u s t r y Claire McCune horses on the road • Hoof, leg and joint care – keeping Stübben Riding Equipment UK & Ireland LTD Unit 3 Oakley Hay Lodge Great Folds Road, Oakley Hay Business Park Editorial for consideration should be received by 1 February 2016.

Nr Corby, Northants, NN18 9AS Telephone: 01937 582111 Email: editor@equestriantradenews.com www.stuebben.com

MARCH ISSUE

The NEW 2016 Trade Suppliers Directory is now available.

To order your copy please contact Jennifer Dalton on 01937 582111 www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2016

CCJs

52

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

List your website here

For more information call 01937 582111

STEPHEN HARDY T/AS RIDE IN STYLE SADDLERY, 36B FRONT STREET, CLEADON VILLAGE, TYNE & WEAR, SR6 7PG, £206 LEAVENTHORPE STABLES LIMITED, LEAVENTHORPE HALL, THORNTON ROAD, THORNTON, BRADFORD, BD13 3BD, £865 EMERALD EQUINE, LUCKFORD LAKE FARM, WEST HOLME, WAREHAM, DORSET, BH20 6AQ, £1,687

We are an all encompassing agency with equestrian knowledge & expertise HoofPrint Digital Media

CRM, Web Development, Social Media, Product & Service Development + much more

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JODY SOLE T/AS JS EQUESTRIAN, DRAGONS STUD, BAKERS LANE, SHIPLEY RH13 8GJ, £1,675 ANDREW W GOLDSMITH T/AS HORSE ACCESSORIES, UNIT 12, WEST HOWE IND ESTATE, ELLIOTT ROAD, BOURNEMOUTH, BH11 8JX, £10,718 H & J QUALITY FEEDS LTD, ARDLAMY FARM, ISLE OF GIGHA, ARGYLL & BUTE, SCOTLAND, PA41 7AD, £1,892 MEARCLOUGH FARM FEEDS & FARM SERVICES LIMITED, UNIT 4, HOLMES ROAD, SOWERBY BRIDGE, CALDERDALE, HX6 3LF, £708 APPOINTMENT OF LIQUIDATOR THOMASON & WALTERS EQUINE LIMITED, 7 ST PETERSGATE, STOCKPORT, CHESHIRE, SK1 1EB BANKRUPTCY ORDER SMITH-WILLMOTH, NICOLA SUZANNE (NICOLA'S EQUINE MANAGEMENT), LOWER LODGE, HARVIL ROAD, HAREFIELD, UXBRIDGE, MIDDLESEX, UB9 6JW

Lawyers for you and your business.

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Authorised and regulated by the Solicitors Regulation Authority No.419268

Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

AN ETN EXCLUSIVE

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t

OFFICIAL BETA INTERNATIONAL 2016 PREVIEW • PULL-OUT FLOORPLAN AND LIST OF EXHIBITORS • WHERE TO FIND NEW PRODUCTS • NEW EXHIBITORS PROFILED • TIPS FOR VISITORS • FIND OUT ABOUT AWARDS, COMPETITIONS AND FEATURE AREAS

WELCOME TO THE SHOW

54

BETA INTERNATIONAL 2016 BY NUMBERS… 37

Years established FAIR FACTFILE

Visitor guide and timetable.............55

NEWS & PREVIEWS

277

Number of exhibitors

MEET HEATHER HYDE

NEC halls which host BETA International

BEHIND THE SCENES SECRETS

Exhibitors from outside the UK

Show highlights.............................56 Profile of a bitting guru..................58 Meet two people who help make the trade fair happen.....................60

6, 7 and 8 83

Packed lunches for the organising team

110

BETA International supports good causes............................................62

Accredited press

100

EXHIBITORS’ LIST & SHOW FLOORPLAN

Fashion show scenes

11

MAKE THE MOST OF YOUR VISIT

Miles organiser Claire Thomas expects to walk

36

CHOSEN CHARITIES

Exclusively from ETN.......................64 Tips for first-time buyers.................69

NEW KIDS ON THE BLOCK

Number of free coaches

4

ONE-STOP SHOPS

Debates hosted by ITV newscaster Alastair Stewart

1

TALKING BUSINESS

Exhibition days

3

BETA INTERNATIONAL 2016 INNOVATION AWARDS

Visitors expected

Fresh exhibitors in the spotlight......70

FASHION SHOW PREVIEW

What to see on the catwalk............73 Check out these wholesalers..........78

BETA International 2016

Who’s debating hot topics?...........82

4,500

All you need to know about these accolades sponsored by ETN...........84

Eating places and bars within the show

HORSE DEMONSTRATION ARENA & SEMINAR AREA

Products in the New Product Gallery

MEET THE SPONSORS

ETN sponsored BETA International Innovation Awards categories

What’s on the bill - plus arena timetable..............................86 Big brands lend their support.........88

STAND-BY-STAND GUIDE

Find out what’s new............ 90 - 130

ETN PRIZE DRAW

Be in with a chance of winning £1,000s worth of prizes.................91

SHOW OFFERS

Get great value from your visit JANUARY 2016 EQUESTRIAN TRADE NEWS

131

Restaurants, cafes and bars at Resorts World, new to the NEC complex Years Neue Schule has been main sponsor

5 98 8

18 3

(Figures quoted correct at time of going to press) www.equestriantradenews.com

55

THE SHOW...

BETA International 2016 takes place at the NEC, Birmingham on Sunday, Monday and Tuesday, 24, 25 and 26 January. Opening times are 9.30am-6pm Sunday and Monday, and 9.30am-4.30pm on Tuesday.

GETTING THERE

THE NEC is easy to reach by road, rail or air as it’s adjacent to the motorway network, Birmingham International Railway Station and Birmingham International Airport. Taxi cabs are available from outside the Atrium 1 entrance. There’s plenty of parking at the NEC, which is free during BETA International, with shuttle buses taking visitors directly to the door of the exhibition halls. The postcode for sat. nav. users is B40 1NT.

HOTELS BETA International’s official accommodation provider Event Express has negotiated discounted rates for exhibitors, visitors and attendees at a wide range hotels close to the NEC. The 178 room Genting Hotel, part of the Resorts World leisure emporium, has just opened within the NEC complex.

Contact Event Express on tel +44 (0)1905 732737 or email reservations@eventexpressuk.com

ADMISSION THIS is a strictly a trade only exhibition; admission is free upon pre-registration at www.beta-int.com or if unregistered £10 per day, per company on entry. Pre-registering also saves queuing for badges at busy times. BETA International returns an annual independently audited attendance figure by Audit Bureau Circulations (ABC). Touting will not be tolerated.

EATING, DRINKING, NETWORKING… THE NAF Five Star Champagne Bar and Schockemöhle Sports Tonics Coffee Shop are the ideal places to meet colleagues and contacts while you refresh and refuel. There are also bars and various fast food outlets within the exhibition halls.

WIN £1,000s OF PRODUCTS!

Sunday, 24th January 09.30.............Show opens 10.30.............The Charles Owen Learning Centre @ the Horse ......................Demonstration & Seminar Arena programme commences 10.30.............Charles Owen* 11.00.............Fashion Show sponsored by Equi-Thème 11.08.............An audience with Neue Schule* 12.30.............‘Talking Business’ with Alastair Stewart – Fashion Show ......................Stage 13.15.............Hope Pastures Horse & Donkey Sanctuary* 14.00.............Fashion Show sponsored by Equi-Thème 14.02.............Charles Owen/Airowear* 14.30.............SQP CPD seminar – ‘The Dungs and Don’t’s of Parasite ......................Control’ (10 points available)* 16.30.............Fashion Show sponsored by Equi-Thème 18.00.............Show closes

Monday, 25th January 09.30.............Show opens 10.30.............The Charles Owen Learning Centre @ the Horse ......................Demonstration & Seminar Arena programme commences 10.30.............Charles Owen* 11.00.............Fashion Show sponsored by Equi-Thème 11.08.............An audience with Neue Schule* 11.30.............‘Safety standards and rules’ presented by Claire Williams* 12.30.............Neue Schule Press Lunch (press only) 12.45.............The Brooke Hospital for Animals featuring ambassador ......................and Elite British Dressage rider Alice Oppenheimer* 14.00.............Fashion Show sponsored by Equi-Thème 14.24.............Charles Owen/Airowear* 15.00.............‘Pensions and the living wage - is your business ready?’ ......................presented by Blacks Solicitors* 16.30.............Fashion Show sponsored by Equi-Thème 17.15.............Neue Schule Bitting Advisor of the Year 2016 ......................The Equestrian Trade News Innovation Awards ......................The Wine and Hamper Company Best Stand Awards

RETAILERS are invited to call at the ETN stand (P1.1) to enter a free prize draw to win £1,000s worth of products from companies that advertise with ETN and are exhibiting at BETA International. All you need to bring is proof of business. See page 91 for more details.

......................Presentation of Awards on the Fashion Show stage

CLOAKROOMS

10.30.............The Charles Owen Learning Centre @ the Horse ......................Demonstration & Seminar Arena programme commences

VISITORS can store bags, coats and luggage for £1 per item, per day.

18.00.............Show closes

Tuesday, 26th January 09.30.............Show opens

10.30.............Charles Owen* 11.00.............Fashion Show sponsored by Equi-Thème

SHOULD visitors require their services, interpreters are located at the Information Desk just inside the main entrance to BETA International.

11.08.............‘Safety standards and rules’ presented by Claire Williams* 11.30.............An audience with Neue Schule*

ORGANISING TEAM...

14.00.............Fashion Show sponsored by Equi-Thème

BETA International is organised by Equestrian Management Consultants, part of the BETA Group. Tel +44 (0)1937 582111 or visit www.beta-int.com.

14.30.............SQP CPD seminar – ‘The Dungs and Don’t’s of Parasite ......................Control’ (10 points available)*

LATEST SHOW NEWS

*to take place in The Charles Owen Learning Centre @ the Horse Demonstration & Seminar Arena within a rolling programme of practical, product based sessions.

www.equestriantradenews.com

13.56.............Charles Owen/Airowear*

16.30.............Show closes

The above times are correct when going to press but may be subject to alteration.

EQUESTRIAN TRADE NEWS JANUARY 2016

BETA International 2016

INTERPRETERS

BREAKING news from BETA International will appear at www.equestriantradenews.com with reports, results and reaction plus pictures in the February issue of ETN – the show’s media partner.

WELCOME TO THE SHOW

Welcome to

TIMETABLE

NEWS & PREVIEWS

56

The host with the most SQPs: top up your CPD points HE’S chaired some of the hottest televised political wrangles.

Now ITV newscaster Alastair Stewart returns to BETA International to host a debate between towering figures from the equestrian industry.

Alastair’s enthusiasm for horse sports makes him well qualified for the role.

“Showjumping is central to my family… eventing, dressage and racing are brilliant, too – and, as a nation, we’re pretty good at all of it,” he says.

“I do hope that visitors will come along and join us [for the debate at BETA International].” You bet we will!

• Find out on page 82 who will be joining Alastair for what promises to be a fascinating fixture.

VISITING SQPs can earn CPD points at the show’s AMTRAaccredited seminar.

The Dungs and Don’ts of Parasite Control, presented by veterinary management consultant Jim Wishart, happens on the Sunday and Tuesday (24 and 26 January) in the Charles Owen Learning Centre @ The Horse Demonstration & Seminar Arena.

The 75-minute seminars are free. No booking is required beforehand, but visitors should bring their SQP number to register on the day.

After hours entertainment

Do you want to diversify?

BETA International’s roots lie in the equestrian sector.

But the modern exhibition offers a truly diverse range of exhibitors.

This year, famous country clothing and shooting brands are out in force. Visitors can also find a number of companies exhibiting pet products.

The burgeoning demand for wild bird food and products for amateur chicken keepers are also catered for.

And did you know that companies supplying bedding, outdoor lighting, electric fencing, clipping machines, feeds and supplements and stable yard equipment also show their wares at BETA International?

Some exhibitors, of course, cross many sectors. Pictured is BB the Labrador in his new tweed dog coat by country clothing exhibitor Alan Paine.

BETA International 2016

Free coach travel on offer…

A FREE coach service is offered to retailers visiting BETA International.

There are scheduled pick-up and dropping off points en route from four different UK locations.

Coaches will travel to the NEC on the first day of the show (Sunday 24 January) from Carlisle, Chelmsford, Durham and Exeter.

All coaches are scheduled to leave the NEC for their return journeys at 5.30pm.

There are no catches, just sit back and enjoy the ride.

Retailers can book their free seats on tel +44 (0)1937 582111 or by emailing bethc@beta-int.com

JANUARY 2016 EQUESTRIAN TRADE NEWS

A £150 MILLION leisure complex – with luxury Genting hotel, 18 restaurants, cafes and bars, casino and 11 screen cinema – has opened within the NEC grounds.

Resorts World is the perfect place to socialise or entertain clients after a busy day at the trade fair.

Said to be the largest entertainment centre in the UK, it resembles a cruise liner, built over seven floors, with a lakeside location.

Looking for new products?

THE SHIRES New Product Gallery is a great place to start your search.

Within the area at the heart of the show, products are labelled to indicate the stands on which they can be found.

You can also pick up a free information sheet.

The Shires New Product Gallery is separate from the ETN sponsored BETA International 2016 Innovation Awards. You can find out more about this year’s awards and judges on page 84.

More new products can be found in ETN’s stand-bystand preview which starts on page 90.

Making a stand EVERY exhibitor is automatically entered for the Best Stand Awards, sponsored by The Wine and Hamper Company. There are two categories – the Best Large Stand (32 square metres and over) and Best Small Stand (under 32 square metres).

Action stations TWO of BETA International’s most popular features are the Equi-Theme Fashion Show and Charles Owen Learning Centre @ The Horse Demonstration & Seminar Arena.

Both are within the halls with free access and seating.

Find out more on pages 73 and 86.

www.equestriantradenews.com

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HEATHER HYDE

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THE VIEW FROM HEATHER’S HILL

Photographs: Sarfraz Mian

Neue Schule began life at founder Heather Hyde’s farm in the beautiful Cleveland Hills.

Neue Schule founder Heather Hyde tells Deborah Hayward just what makes her tick.

BETA International 2016

H

eather Hyde is the founder of bit and bitting specialist Neue Schule, a company respected for its cutting-edge design, quality materials and precision manufacture. “I’m just a hands-on horsey person who had a good idea,” she says when questioned about her success.

Today, Neue Schule is based in a smart, modern building in Stokesley, North Yorkshire, a far cry from when it was set up 12 years ago on Heather’s 350-acre farm in the Cleveland Hills.

“We operated from a converted stable with a tin roof back then,” she says. “When it rained, it was so noisy I would have to call a customer back.

“As we got bigger, we kept knocking through into more stables, my barn became a warehouse and we built a packaging area at one end. At first, I would sell directly to riders and go up and down the country lecturing and visiting top dressage yards, taking the bits with me.

“We eventually started distributing to the trade and came to BETA International, where we did three years on a small stand around the outside until we had to go in the middle with the big boys. To be honest, it was the best thing that could have happened, as it makes you pull your socks up and get on with it.

“I’ve never had a business plan in my whole life and I certainly never set out to operate on a global scale like this. It just evolved.”

Originally, Heather planned to become a dressage trainer, but a nasty fall left her unable to follow her chosen career. “I could hardly sit straight, never mind ride, for about three years, so my father got me a job in a hairdressing salon in our home town of Whitley Bay,” she explains. “He said, ‘You can’t possibly do nothing and you’re not very academic,’ and he was quite right. I used to play truant to be with the horses.

“So I left school at 14 and went into hairdressing, which I did until I was 28. I turned out to be very good at it and even had my own salon and beauty clinic in Great Ayton. In my heyday, I was quite a glamour puss!”

JANUARY 2016 EQUESTRIAN TRADE NEWS

During this time, Heather met her late husband, Ken, a farmer with a shared passion for horses. “He had been over in the States, where he worked on the big cattle ranches, and we had lots of heated discussions about Western as opposed to classical dressage, which is my passion,” she recalls.

When the couple married, they started a horse breeding programme on their farm, which was something that Heather had always wanted to do. At one time, they had seven stallions and became the biggest stud in the north of England.

“This was very much my career at one time and I worked 24/7,” says Heather. “I used to take mares for foaling and my record was seven in one night. During the stud season, I was lucky if I got four hours’ sleep.

“I loved every moment, but I would collapse into bed, exhausted. When Ken became ill, I no longer had his back-up and he couldn’t help me like he used to, so the stud was gradually wound down.

“Over the years, I had been working with Johanna Vardon, of the National Foaling Bank, and I am still the emergency point of contact in this region for mares’ milk replacer if people need it in the middle of the night. Local vets call me if anyone is having trouble getting the foal to suckle or if a mare won’t accept the foal.”

Heather’s introduction to bit supply also happened at around the time she was running the stud. “I found I was giving more and more advice about bitting,” she says. “I had a big outdoor When I’m home…

Away from the office, Heather loves spending time on the farm where she lives with her three German shepherds and four horses – including a four-year-old out of Michel Assouline’s grand prix horse Forrest Gump. She is a pupil of dog trainer David Davies and spends a great deal of time on search-and-rescue work – and is currently studying for her qualification in this field. www.equestriantradenews.com

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WHERE TOWN MEETS COUNTRY

Heather was just eight when she “designed” her first bit, realising its importance to communication between horse and rider.

school and would fit bits and let people try riding in them when nobody else was doing it.

“They would do it with saddles, as there was plenty of money, but it was not the same with bits, which require a lot of time spent with one horse, one rider, watching their way of going, changing the bit, experimenting for a while until you get it right.”

This work, without doubt, paved the way for Heather to set up the country’s first bit bank, which she operated for six years until the frustrations with existing bit designs led her to establish Neue Schule with her own designs.

“As a child, I used to be given my cousin’s cast-offs to ride and would try to turn something that was very forward-going into a dressage pony,” she says. “There was one they had a lot of problems with and my parents didn’t realise it was as bad as it was. It would rear, smack you in the head and give you a black eye.

“I was only about eight at the time, but I realised that everything was coming from the mouth, so I asked my farrier to shape the bit to make it really curvy and I got a different pony.

“With the right bit, there is such a difference in the way of going – it is the most influential tool in communication. The oral cavity is so delicate and sensitive, and we just put in a ridge of metal. In those days, there would be very little emphasis on the bit and only dressage riders gave much attention to detail.

“The big thing was materials and bits were made to taste sweet.

Some had apple or mint flavours and they featured ‘players’, as they wanted to encourage the horse to ‘chobble and chew’ the bit and salivate. But really, in the middle of a dressage test, if you’re horse is playing with his bit, he’s not listening to you.”

Heather has succeeded in driving forward with her almost counter-culture approach to bitting. With the support of her brother-in-law, Dr Graham Cross, a senior physics lecturer at Durham University, Neue Schule is able to harness the most scientifically advanced methods and knowledge available to design and create its range of Salox gold bits.

At BETA International 2015, the company’s Turtle Top bit won a prestigious Innovation Award and revolutionised bitting. “You could argue that, up until that point, nothing had really changed, but now we have the horse so much more comfortable and really listening to the rider,” says Heather.

“We’ll be launching another great bit this year that has been designed to accommodate the big tongue and give more room, with no decrease in the weight-bearing surface.” www.equestriantradenews.com

The Compton Collection Sales enquiries +44 (0) 1623 415765 | sales@alanpaine.co.uk

Visit us at: BETA International on stand Q3.3 Moda Outdoor Lifestyle on stand P48 IWA on stand 4-506

TRADE FAIR COMMITTEE

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Our BETA International experience. . .

Trade Fair Committee members Anna Clarke and Marcus Cridland tell ETN what BETA International means to them.

Planning and decision-making for BETA International are all part of a day’s work for the Trade Fair Committee, which is made up of nine individuals who each give freely of their time and extensive business expertise to help steer the show along its highly successful course.

BETA International 2016

Anna Clarke Battles’ marketing and commercial manager, Anna Clarke, joined the committee two years ago. “If businesses want BETA International to prosper, they need to do whatever then can,” she says. “It was a privilege to join – even though being on maternity leave meant that I haven’t been able to attend as many meetings as I would have liked. This year, I will be 100 per cent back on it.”

BETA International 2016 will be the ninth time that Anna has attended the trade fair with Battles and there are sure to be plenty of celebrations on the company’s stand as Richard Dewey and Jim Bowen mark their 10 years of ownership and Battles’ 184th anniversary.

“Battles has exhibited since the very beginning and the 2015 show was our best ever,” recalls Anna. “We took record orders and everybody seemed to be on fire. There was a real buzz about the place. The organising team put a lot of background work into the trade fair, which makes sure that the three days are such a success and this is great for us, BETA International and the trade in general.”

The company makes the most of showing off its products to a global audience and Anna is emphatic that a visit to BETA International is essential for any thriving company.

“People are there to do business,” she says. “Some people JANUARY 2016 EQUESTRIAN TRADE NEWS

might rely on reps, but this means that they often miss out on the breadth of ranges and the chance to see all the new products.

“BETA International is a big investment for us, but it is worth it. We have around 16 members of staff who work on the stand, 10 members of the sales team come off the road and others from the marketing office, Jim and myself – and that’s a big commitment.”

New products and brands are a huge part of the BETA International experience for Battles and it is renowned for showcasing exciting, new product lines and its healthy appetite for taking on new brands – including the cheekily named Uncle Jimmy’s Hanging Balls, which Anna lists as one of her most funny trade fair moments. “These guys dressed as cowboys were walking around in T-shirts with slogans saying ‘Lick my balls’, which caused quite a stir!’” she says, with a laugh.

War Horse – accompanied by some of the cast from the hit West End show – is another memorable recollection for Anna, who says the appearance of the lifelike puppet was one of her fondest memories.

She also includes bringing her two-year old son, Jude, and baby daughter, Anya – born only two months before the 2015 show – along to meet members of the trade. “There are so many happy, friendly faces and all our lovely customers and suppliers were keen to meet the children,” she says.

BETA International 2016’s January dateline is welcomed by Anna, who believes that it is of tremendous benefit to the trade. “It kick-starts everything a month ahead, which works well for buyers,” she explains. “It might be more frantic getting everything together in time, but it is certainly a great move for the industry.

“This year, I would like to see as many retailers as possible attend the show. We need a good cross-section of quality buyers and, of course, it would be nice for Battles to take even more orders than last year and break another record. BETA International is a really fabulous show and I really don’t know why anyone wouldn’t want to come along.” www.equestriantradenews.com

61 Marcus Cridland Shires’ sales and marketing director, Marcus Cridland, has worked for the company for 24 years, starting out in Goods In before sampling life in most departments, then arriving at his current role.

He has been a member of the Trade Fair Committee since 2009 and admits to being “quite flattered” when he was asked to join. “It surprised me that my opinions may be valued outside of Shires, in a situation which impacts the whole trade,” he explains.

“We are really ambassadors for BETA International. Members are a mixture of distributors and retailers from different aspects of the trade, which provides the organisers with a varied base to consult.

“BETA International provides Shires with a vital insight into retailers’ moods and usually paves the way for the coming year. Obviously, a lot can change and disrupt business throughout the coming months, and a lot of forward buying has already been done by larger retailers, but the trade fair is a measure of the marketplace and usually, if the mood is good, the year will be OK.” As the only equestrian trade fair in the UK, Marcus believes a visit is a must! “If I were the owner of a saddlery shop, I would close for the day rather than not attend,” he says. “I believe the show offers every retailer the opportunity to learn something, save money, improve their business and product offering – and gives them the chance to meet other retailers, brand owners and distributors.”

BETA International is a vital component in Shires’ annual sales effort and the team makes the most of this chance to shine as a company before the rest of the trade.

“We see all sorts of people from around the world and our office-based sales team get to meet the customers they work with on a regular basis,” says Marcus. “Sales at the show

have grown year on year. We tend to judge a show on the orders taken, but it is expensive and costs need to be covered.

“We invest in making sure that we present ourselves to customers in a professional way, ensuring we provide them with a relaxed and comfortable environment to review product.

“BETA International is our home trade show and the UK is our biggest market, so it is always going to be close to our hearts.

It is well organised and friendly, and run by a team that is accessible and available throughout the year, as well as at the show.

“This is a huge plus for anyone involved in the event and the fact that so many of the organising team have been there for a long time offers stability and confidence for everyone.”

Marcus pauses when pressed on his best trade fair moments.

“Good trade show memories are made from good trade shows,” he says after giving it some thought. “We have had plenty and perhaps one of the top ones has to be the year in which we won the Trade Supplier of the Year award at the BETA Gala Dinner. Recognition for hard work is always greatly appreciated.

“I feel privileged to be able to work in an industry such as the equestrian trade and I have forged some strong relationships over the past 24 years.”

CHOSEN CHARITIES

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CHOSEN CHARITIES

ETN looks at BETA International’s two chosen charities for the 2016 trade fair – The Brooke and Hope Pastures.

Chosen charities are an important part of BETA International and, this year, organisers took the decision to support two – one that takes care of equestrian welfare on a global scale and the other a smaller, more closer-to-home organisation that rescues, rehabilitates and re-homes equines throughout The Brooke Stand B2.3 This international welfare charity helps almost 1.5 million working equines each year in 11 different countries. The Brooke’s vision is a world in which working horses, donkeys and mules are free from suffering and it works to realise this aim by engaging with communities and providing training and veterinary services.

There are more than 100 million horses, donkeys and mules working in extreme conditions around the world every day.

Despite their huge contribution to people’s livelihoods, many are undervalued and often malnourished, dehydrated and suffering from severe wounds and lameness. They are injured and weak, working tirelessly in the harshest environments, carrying backbreaking loads in blistering heat.

The Brooke counts on the support of many high-profile ambassadors such as double Olympic gold medallist dressage star Charlotte Dujardin and horse-whisperer Monty Roberts. It regards BETA International as a key event for corporate partnership and will showcase the work it does on the charity’s stand and in a Demonstration Arena session.

Hope Pastures Stand D9.3

BETA International 2016

This horse and donkey sanctuary is based in Leeds and run by a dedicated team of supporters, volunteers, staff and trustees who are devoted to improving the lives of many of the region’s abused and abandoned equines.

Because the charity is small, with limited overheads, 95p of every £1 donated goes directly to help the animals. Its visitor centre is open daily for people to meet the horses and ponies,

Charlotte Dujardin is a loyal supporter of The Brooke and one of its global ambassadors. She joined the charity’s team in India to see firsthand the plight of the working horses, donkeys and mules in the region.

Photograph: Freya Dowson

and to take part in a range of activities such as Pony Days, birthday parties and group visits.

All rescued animals at the centre have safe, fulfilling and useful lives, away from the often harsh and brutal treatment of their former years. In addition to this work, the charity provides an environment where young people can learn directly about caring for horses, animal welfare and social responsibility.

Hope Pastures seeks to raise awareness among the trade at BETA International and hopes to build partnerships with businesses from the equestrian sector.

Horses and ponies like Bessie arrive at Hope Pastures in a sorry state, but a few months later it’s quite a different story as they are slowly nursed back to good health – with plenty of TLC thrown in!

JANUARY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

CHARLES OWEN

EXHIBITORS LIST

FLOORPLAN

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FLOORPLAN

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EKKIA AD

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EKKIA AD

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VISITOR TIPS

A seasoned BETA International visitor sprinkles a few gems of advice.

DO • Seriously consider spending more than one day at the show. There’s so much to see and experienced buyers like to have a good look round on one day, sleep on it, then revisit and perhaps do some ordering the next.

• Come dressed in smart business attire; think booted and suited. The halls are carpeted and room temperature and there’s a cloakroom for your outdoor gear.

• Take this issue of ETN with you for reference as you tour the show.

• Make regular loo stops. There are plenty of facilities in the halls.

• Keep your fluid intake up. Talking and walking is thirsty work, so keep sipping from a water bottle and make regular stops for refuelling.

• Take a large bag or similar in which to collect literature and samples offered by exhibitors. Yes, you can look at websites when you get back to the shop, but somehow it’s not quite the same as a printed brochure.

• Make a bee-line for ETN’s stand (P1.1). Bring a business card and enter our prize draw to win £1,000s worth of stock for your shop.

• Make your excuses and leave if a sales-person insists on holding your attention when you’re not interested in their product or service. By politely but firmly ending the conversation, you’re doing both of you a favour.

• Make a note of what you’ve seen of interest or which needs following up. At the end of a long day at the show, it’s easy to forget what you saw at the beginning.

DON’T • Come in jodhpurs and riding boots; you’ll feel out of place.

• Forget essential items such as notebook and pen, reading glasses, business cards, your phone and/or calculator and/or diary.

• Struggle or worry if you or a colleague have mobility issues or other special needs. The exhibition is all on one floor and members of the organising team are always happy to help. Head for the Information Desk near the main entrance.

• Over-spend. It’s very easy to get caught up in the excitement of one-off show offers and special deals.

Decide a budget and stick to it.

• Hesitate to ask if you need an interpreter – or have any other reasonable request. The organising team are easy to spot in their corporate uniforms, sponsored by Toggi. This year’s colour is purple.

• Refuse an offer of a drink on a stand. Drinking alcohol is up to you, while tea, coffee and soft drinks will keep you energised.

• Tout. BETA International has a strict and rigidly enforced no-touting policy to protect exhibitors’ interests.

So don’t bring samples and marketing materials with you, or attempt to sell while visiting the show.

• Forget to factor in time to take in a fashion show and some horse demonstrations, seminars and teach-ins.

Yet another reason to spread your visit over two or more days. www.equestriantradenews.com

NEW EXHIBITORS

NEW KIDS ON THE BLOCK Are you going to BETA International looking for fresh ideas, products and contacts? Liz Benwell has done some of the legwork for you…Meet some new and returning exhibitors.

A passion for fashion and love of the equestrian world prompted Danish couple Morten and Birgitte Hegelund to create riding wear brand House of Montar.

Their secret weapon is their daughter, professional model Caroline, who’s pictured here.

Asked what made the company decide to come to BETA International for the first time, UK agent Sally Bacon has an instant answer. “To meet retailers within the UK that I don’t already know about.”

So why should trade fair visitors make a point of called at House of Montar?

“We’re a creative company using technical materials such as bamboo to provide on trend riding attire for the fashion conscious rider,” said Sally.

The company already has fans among the ranks of serious British competitors. Perhaps they’ve admired House of Montar gear on sponsored riders such as show jumper Emma Stoker, dressage’s Holly Colgate Hardaway and eventer Laura Durkan?

BETA International 2016

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Symonds Saddlery last exhibited at BETA International more than two decades ago, when the show was at Sandown Park.

Proprietor Ray Symonds has spent his working life in the saddlery trade. Having served his time with the likes of Global Saddlery, Lovatt & Ricketts and E. Jeffries, he’s run his own Walsall based saddle manufacturing business for 30 years.

“I believe I’m the only person left in the town [Walsall] who makes saddles individually from start to finish,” he said. “I also enjoy working with saddle fitters, making top quality, bespoke saddles for them in English leather.”

Symonds Saddlery is particularly well regarded for its show hunter saddles and will bring a wide selection of styles to the trade fair. “I’ve been in this trade a long time, so I’m really looking forward to meeting up with friends and customers old and new,” said Ray. British style country clothing made in Seville, Spain? A pair of ex-pats making their BETA International debut are keen to explain how that works…

A recce of last year’s trade fair convinced Karen and Andrew Ramage that it was the ideal platform to launch their Curzon Classics country clothing range into the UK market.

JANUARY 2016 EQUESTRIAN TRADE NEWS

“Rome wasn´t built in a day, so we have realistic objectives,” says Andrew. “Ideally BETA International will serve as a showroom for our collection and will pique the interest of both buyers and sales agents.

“We’re open for business and will be delighted to burn through the order books!”

Karen and Andrew have been in the clothing business for 25 years, and now do all their manufacturing in Spain. It means they can offer short lead times and flexibility, they say. They’re certainly not daunted by being the “new kids on the block” at BETA International.

“Everyone likes to see something new,” says Andrew. “As a small family business we cannot hope to compete with large international brands, but running the business lean means that our prices are very keen.”

Why travel halfway around the world when there’s a great show on your doorstep? In part, that’s what’s tempted Equiform Nutrition back to BETA International after an eight year absence.

“We’ve been doing a number of shows in Europe and the Middle East,” said Anna Price of the company that specialises in nutrition for performance horses. “Last year, we had a walk round BETA International, saw how it had changed since we were last there and decided it was daft not to be there.”

Equiform Nutrition has a new product in the pipeline for those golden-oldie show jumping ponies that seem to go on forever, but perhaps now need some support. “If it all goes to plan, we hope to enter the Innovation Awards,” added Anna.

The team aims to meet UK and overseas retailers at the show.

“Many specialist retailers already stock our products, but a wider group could benefit from doing so. We’ve increased our exposure worldwide really significantly by focussing on performance based products and managing recovery.”

The chance to do more business in the UK is the goal for BETA International first timers Mehra International.

The Indian company already has a strong base in Europe and brings rugs, halters, lead ropes, leather bridles, saddles, breeches and leather footwear to BETA International.

“Our aim is to increase our customer base and introduce new products for next season to our existing customers,” Mr Anup Kumar Mehra told ETN. Kanpur based Mehra International has been manufacturing good quality riding products for more than 30 years.

“We are a proud supplier of various top Brands in the industry,” said Mr Mehra, “and always try to introduce new products and concepts to this sector. We focus on quality, and timely deliveries to our customers.”

Bertil Sjosward, managing director of Mountain Horse, is “really excited” about returning to BETA International after a gap of 15 years or so. His excitement is undoubtedly matched by that of the many retail buyers who love this Scandinavian brand.

There’s a new British twist to the Mountain Horse story too.

Last year, the company set up Mountain Horse UK to take over the Continued on page 72

www.equestriantradenews.com

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Bar. pagne m a h C o the al Next t Speci w Sho rs placed de On or Beta. at

Now in the UK, Kingsley Saddle Pads are made from an innovative pressure reducing material proven to reduce the impact of repetitive concussion by up to 50%.

This technical material is also lightweight, breathable and non-slip.

Innovative products from Kingsley

Our range of leather goods are handmade and anatomically designed to reduce pressure on the horses sensitive areas, whilst keeping design at the forefront Innovative design combined with technical excellence

Kingsley Equestrian Ltd. 1 The Green, Wanstead, London E11 2NT • Tel: 08450 230377 Email: info@kingsleyequestrian.co.uk • www. kingsleyequestrian.co.uk

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‘Supporting UK Retailers Since 2009’ Would you like to: Increase sales?

Enhance order values?

Improve cash flow?

Visit us at BETA International 2016 to see how we can help your business achieve this and more.

0333 240 8318 sales@ocrf.co.uk | www.ocrf.co.uk Omni Capital Retail Finance Ltd @OmniCapitalRF Omni Capital Retail Finance is a member of the Finance & Leasing Association (FLA) The content of this message is for retailer use only.

Omni Capital Retail Finance Ltd is registered in England and Wales, Reg No 7232938 Registered address: 42 - 50 Hersham Road, Walton-on-Thames, Surrey KT12 1RZ. Authorised and regulated by the Financial Conduct Authority, Interim Permissions Reference Number: 649286.

distribution of its own products in the UK and Ireland.

At the show, along with the footwear and riding apparel for which the label is best known, Mountain Horse, introduces top quality bridlework in English leather.

The company’s stand at BETA International will showcase its “vibrant and striking new image,” says Bertil. “Our strapline is ‘Beyond the Ride’ and we’re looking for forward-thinking partners who share our belief that the benefits of a life with horses go way beyond the ride.”

Indeed, horses have long been an important part of the Sjosward family.

“Years ago, my pony-mad sister was always complaining about her cold feet,” explained Bertil. “My father Lars, then a trainee shoe designer, set about using sports footwear technology to develop winter riding boots.”

And so Mountain Horse was born. Nearly three decades later, it’s still a family-run business.

Global veterinary pharmaceuticals manufacturer Ceva Animal Health exhibits a fascinating range of clinically proven, stress-busting solutions for animals.

“We make pheromone based behavioural products for cats, dogs and horses,” said Jemma Bradley. “We will bring Confidence EQ, Adaptil, Feliway and Logic For Pets to BETA International.”

Ceva is a world leader in supplements for companion animals, as well as having a full portfolio of POM-V [vet only] medicines. So what made the company decide to make its debut at BETA International?

“As we only supply our products through the wholesaler network, we have limited contact with independent retailers,” explained Jemma.

“So BETA International will be a great opportunity to introduce new customers to our products. We’re also keen to talk to existing stockists about any queries they may have.”

Ceva has an open-minded approach to its participation. “Of course we would like to find more good stockists for our products, but it’s also a very good platform to view new trends and products released to the trade,” added Jemma.

This international major player in what’s sometimes seen as a faceless industry is generously putting something back into the equestrian and pet sectors. Ceva currently sponsors top riders Louise Pavett, Dominic Ruane, Julia Dungworth and Tom Rowland under the Confidence EQ banner.

The company supports many charities too, including The Cats Protection, Hearing Dogs For The Deaf, International Cat Care, Woodgreen Animal Shelter, The Dogs Trust, PDSA and The Blue Cross.

Belgium based Ikonic Saddlery is a young company aiming to make a name for itself on its first appearance at BETA International.

The company already sells its saddles – built on composite trees with adjustable gullet systems and refillable wool panels – across Europe, in South Africa and Australia. But it has its eye on British retailers and riders too “BETA International is a great opportunity for us to make new contacts on the UK market,” said Tolga Aksoyek of Ikonic Saddlery.

“It’s a very promising market for us; we want to build long-lasting relationships with re-sellers to give end-users easy access to our products.”

Ikonic, which also supplies bridlework, equine boots and textiles, sponsors a cosmopolitan bunch of international riders too. They include Kaya Lüthi and Maximilian Lill from Germany, Russian rider Natalia Belova, Robert Bombek who rides for Slovenia, French competitor JeanLou Bigot and Damien Plume who represents Belgium.

Excitingly, the mighty German showjumper and multi-medallist Christian Ahlmann has begun riding in Ikonic products too.

• For a full list of exhibitors, visit www.beta-int.com www.equestriantradenews.com

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FASHION SHOW

stylish dash

xquisitely cut competition wear, streamlined silhouettes and snug, down-filled jackets and gilets are hallmarks of the stylish clothing collections set to take Equestrian and country clothing is big business! to the catwalk for this year’s ETN goes behind the scenes to find out what BETA International Fashion Show. Sponsored by Ekkia for the BETA International Fashion Show has in a third year under its flagship store for retailers on the lookout for the very brand Equi-Thème, this eagerly latest designs. anticipated feature provides a showcase for the latest redhot looks from the world of equestrian and country.

Ekkia

Stand E6.1 The spring/summer Equit’M range will be unveiled with its signature red, white and blue colourways and iconic branding and badges.

Definitely one to watch! www.ekkia.co.uk

House of Montar

Stand P5.1 This gorgeous Montar competition jacket looks great teamed with the brand’s stretchy bamboo breeches. www.montar.dk

Stands H5.1 & Q7.1 Stylish, quality garments for riders are in plentiful supply with this brand. Look out for the Catwick Mountain shirt and Sculpting breeches. www.harryhall.co.uk

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2016

BETA International 2016

Harry Hall

FASHION SHOW

74 Horseware Ireland

Stand E7.1 We love this fabulous Padau long, padded down coat with its luxurious, honey-coloured fur trim, which is set to be a real head-turner. www.horseware.com

Harry Hall Safety and Hi-Viz

Stands H5.1 & Q7.1 This collection combines safety with style and includes this fabulous long-sleeved top and reflective breeches. www.harryhall.co.uk

Toggi

Stand F6.1 Take a look at the Alegra longer-length riding coat, which is sure to cut a dash in the saddle and looks a picture of elegance when teamed with the brand’s Friesian breeches and Cobalt riding boots. www.toggi.com

Kerbl

BETA International 2016

Stand E2.4 Don’t miss the Covalliero autumn/winter collection, which features some super outdoor wear in subdued browns with contrasting shades of ocean blue and fuschia. www.kerbl.com

JANUARY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

TECHNICAL NEVER LOOKED SO

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ASMAREQUESTRIAN.COM * M i ni mum or d e r a p p lie s .

FASHION SHOW

76 Kastel Denmark

Ekkia

Stand E6.1 This striking Competition Collection contains a classic and elegant range of stunning white breeches and show shirts. www.ekkia.co.uk

Stand P6.3 The Charlotte Collection women’s UV protective shirt is a signature garment in the brand’s collection of contemporary rider wear. Look out for Kastel Denmark’s European sales manager, Mark Nørgaard, performing his chart-topping hit during this scene. www.kasteldenmark.com

Tredstep Ireland

Stand M7.1 Keep a look out for this beautiful brown Donatello field boot and the brand’s Renaissance Collection of tall boots and award-winning Symphony breeches. www.tredstep.com

Charles Owen/Airowear

BETA International 2016

Stand K2.1 The handsome Ayr8 hat with its ruby red piping strikes out for safety and will be joined on the catwalk by Airowear’s Hickstead safety vest, designed specially for show jumpers. www.charlesowen.com

Champion

Stand F6.1 Wow! What a fantastic a trio of Champion hats – Evolution Couture, Junior Dazzle Plus and Evolution Pro – bringing safety and style to the table. www.championhats.co.uk

JANUARY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

A/W 2016 www.toggi.com

WHOLESALERS

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COME BUY WITH ME! BETA International 2016 features a great line-up of exhibiting wholesalers from the UK and overseas. ETN looks at a selection of them to find out who they are and what they will be offering trade fair visitors.

KERBL Stand E2.4 This German company was established in 1984 and is home to the Covalliero, Kerbl and Albert Kerbl was founded more than 30 years ago.

AKO brands. It offers 12,000 different products across six sectors – agricultural, AKO fencing, pet sales, equine hobby farming and protective equipment. It has exhibited at the trade fair since 2013 and prides itself on value-for-money products.

TRILANCO Stand J7.1 Established 36 years ago, this UK wholesaler offers some of the equestrian world’s favourite brands, including Gold Trilanco has exhibited at the trade fair for Label, Carr & Day more than 10 years. & Martin and NAF. It also boasts some famous names of its own, such as Easidri, Z-itch and Triscrub.

An exhibitor at BETA International for more than 10 years,

WALDHAUSEN Stand B7.3

BETA International 2016

This respected German wholesaler has been established since 1836.

Its ELT, Swing and Waldhausen brands are well known throughout the equestrian sector.

The great price and performance ratio are

Wauldhausen has been a part of the equestrian industry for nearly 200 years.

SHIRES EQUESTRIAN PRODUCTS Stand J2.1 & sponsor of the New Product Gallery This Royal Warrant holder was established in 1968 and has been exhibiting at BETA International from the early days.

Highly regarded for its equestrian clothing and equipment, the Shires portfolio of brands includes Shires, Tempest, Wessex, Typhoon, Highlander, Equi-Flector and Avignon.

Shires has its own production facilities, enabling excellent quality control and high-quality, value-for-money products.

New products to look out for: Many new products will be introduced at the trade fair, including an exciting range of dog-print equestrian luggage, a BETA-approved body protector, a patented grazing muzzle, a cross-country shirt,

JANUARY 2016 EQUESTRIAN TRADE NEWS

New products to look out for: Kerbl’s Covalliero spring/ summer and autumn/ winter 2016 clothing, the new Magic Brush collection, Care & Shine and clipper ranges.

Show offers: All orders taken at the show with a value of more than £350 will Kerbl offers fantastic rider wear with flair be dispatched free of and functionality. freight charges.

Aims for BETA International 2016: To find new customers in the UK and increase the market share for the Covalliero and Kerbl brands.

Trilanco always has high stock levels and a wide range of delivery options available.

New products to look out for: These will be announced on the Trilanco stand Trilanco J7.1. offers a wide range of delivery solutions.

Aims for BETA International 2016: To catch up with suppliers, find new products to add to its range and speak to customers.

hallmarks of this company, which Quality offers retailers fast worldwide delivery. garments Waldhausen has exhibited at BETA at a great price can International for more than 20 years be found New products to look out for: The across the ELT autumn/winter 2016 collection Waldhausen with stylish, comfortable garments range. and the new S and X Line, made from the finest handcrafted leather.

Show offers: All purchases made at the show will receive a 10 per cent discount.

printed horse rug designs and reflective equipment.

Aims for BETA International 2016: To generate even more sales than last year and improve its brand image and service to the trade.

Show offers: Shires will be offering many special Shires Equestrian Products has been showcasing its range of rider clothing offers across its wide and equipment at BETA International range of products. for more than 30 years.

On-stand promotions and events: Glasses of fizz will be served throughout the three days of the show.

www.equestriantradenews.com

WHOLESALERS

80 WESTGATE EFI Stand E8.1 Westgate and EFI merged in 2006 to become a single company known for its exclusive range of horsey household names, including the Mark Todd Collection, Gatehouse hats, Rodney Powell body protectors, Coolex and Likit products.

Catering for all riders, from happy hackers to professional competitors, Westgate EFI is noted for its involvement with Mark Todd and other leading Westgate EFI marks 10 years as a single company. equestrians. It

BATTLES Stand G4.1 & sponsor of the Hy Visitor Bags Established 184 years ago, Battles has been run under new management for the past 10 years. It offers an extensive range of brands, including Hy, TopSpec, Lincoln, LeMieux, Barrier, Lister, Stubbs, Cavallo, NAF and Kevin Bacon.

New products to look out for: The company’s Hy range will feature significant additions to Battles’ collection of products, including HyJump Stirrups, HyShine lotions and potions, and HySpeed saddlecloths.

Aims for BETA International 2016: To achieve good sales on all products being presented and to meet new and existing customers.

Show offers: Many exciting offers will be available.

BETA International 2016

Sponsor of the Equi-Theme Fashion Show

JANUARY 2016 EQUESTRIAN TRADE NEWS

On-stand promotions and events: Bubbly will be served on the stand throughout the show to celebrate the company’s decade of new management.

Members of the Battles team look forward to welcoming retailers to their stand.

SCHOCKEMÖHLE SPORTS Stand H10.1 & sponsor of the Schockemöhle Sports – TONICS – Coffee Shop

EKKIA Stand E6.1

French wholesaler Ekkia has exhibited at BETA International since 2009.

The company was established more than 45 years ago and is well known for its fashionable and technical clothing collections designed for leisure and competition riders. Its top brands include Equi-Thème, Equit’M, CSO, Belstar, Hippo-Tonic and Feeling. The company’s state-ofthe-art logistics system allows orders to be dispatched on the day that they are received.

New products to look out for: An expanded breeches collection and a new equestrian line that harnesses the beneficial properties of ceramics.

Aims for BETA International 2016: To expand its distribution network in the UK. Show offers: Visit the Ekkia stand to find out about a range of exclusive offers.

has exhibited at BETA International since the first trade fair.

New products to look out for: Additions to the Gatehouse and Rodney Powell ranges and exciting new designs in the Mark Todd Collection being launched to coincide with the brand’s 20th anniversary.

Aims for BETA International 2016: To engage with retail customers and introduce them to the latest additions and the company’s catalogue, and to preview its autumn/winter collections.

The show will be the launch pad for various new products and the first opportunity for stockists to view new Mark Todd designs.

On-stand promotions or events: Exciting promotions and offers to celebrate the Mark Todd takes a sales call at Mark Todd anniversary Westgate EFI. celebrations.

Ekkia’s fashionable and technical clothing is designed for both leisure and competition riders.

This company, set up in 2005, is well known for its clothing, footwear and equipment ranges for professional and leisure riders. It has exhibited at BETA International since 2010 and its most popular brands are Schockemöhle Sports and Tonics, the footwear line launched in mid-2015.

Schockemöhle prides itself on offering products with a good price/performance ratio.

New products to look out for: Schockemöhle Sports’ Carina Grip ladies’ breeches and Leo Grip men’s breeches, both featuring an innovative “silicon grip”, and Tonics’ waterproof Space paddock boots, made from soft Italian leather and featuring elaborate sole technology, with X-Static inner lining and side protection.

Aims for BETA International: To maintain and develop UK customers, meet new accounts and gain brand recognition.

www.equestriantradenews.com

CELEBRATING

10 YEARS

ANNIVERSARY 2006-2016 NEW MANAGEMENT

184Years

Of Manufacturing & Wholesaling

TALKING BUSINESS STAND GUIDE

TALKING BUSINESS This year’s BETA International launches a new feature, Talking Business, where hot equestrian industry topics will be debated.

S

ome of the equestrian industry’s key movers and shakers will be taking part in Talking Business, BETA International’s new feature giving them a chance to go head-to-head with meaty discussion on topics affecting all sectors of the trade.

It will be hosted by ITV newscaster Alastair Stewart, who is an ambassador for British Showjumping, and take place on the Fashion Show stage on Sunday 24 January.

The audience will have a chance to put questions to the panel, which includes Sara Blackshaw, David Haythornthwaite, Phil Duff, John Nunn, Lucy Higginson and David Stuart-Monteith…

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ALASTAIR STEWART Host ITV newscaster Alastair Stewart has been an ITN reporter and presenter since 1980. Among the many major international news stories he has covered are the Space Shuttle Challenger and Lockerbie disasters, the fall of the Berlin Wall and the first Gulf War. He was moderator of British television’s first general election party leaders’ debate, in 2010.

Alastair’s first appearance at BETA International was in 2012, as an ambassador for British Showjumping.

821,000 REASONS TO TALK TO HORSE & COUNTRY TV The latest research by BARB, the body that measures the television audience in the UK, shows that 821,000 unique individuals tuned into Horse & Country TV in the last quarter. They’re passionate about horses and they spend behind their passion. If you’d like to reach the largest equestrian audience in the UK, come and talk to us on Stand D6.1 at BETA.

Email advertising@horseandcountry.tv to arrange a time

HORSEANDCOUNTRY.TV

SKY CHANNEL 280 HORSEANDCOUNTRY.TV

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Following a career as a fashion buyer for the Alexon Group, Sara Blackshaw has worked in the equestrian industry as a consultant and buyer for more than 10 years. In 2008, she became Countryside Farmers’ equine category manager, buying equine accessories, feed, bedding, clothing and footwear, as well as establishing an imports department and brand development across all categories. At home, she has four dogs, three horses, a cat and, she says, a very supportive partner.

JOHN NUNN President, Nunn Finer Growing up on a 300-acre horse farm in Rochester, New York, John Nunn rode as a child and switched to Thoroughbred racing at the age of 14, later becoming an assistant racing trainer.

He took over the Maryland racehorse tack shop Bit of Britain in 1991, also selling from a mobile lorry at racecourses, and eventually switched the entire operation to Oxford, Philadelphia. In 1993, John established the equestrian wholesaler Nunn Finer, which distributes throughout the United States and six other countries. He enjoys training and competing off-track Thoroughbreds in eventing, where he rides at preliminary level.

DAVID HAYTHORNTHWAITE Chairman, Tangerine Group

www.equestriantradenews.com

An independent business professional, Phil Duff is associated with equestrian companies as a non-executive director, board adviser, business consultant and management coach.

He was managing director of HACTAC, founding its range of casual rider clothing, and Ariat Europe, establishing it as a top footwear brand, before going independent in 2013. Phil is a nonexecutive director of Matchmakers International and Horse & Country TV, and a past chairman of the BETA Council and the BETA International Trade Fair Committee. Before entering the equestrian industry, he was a newspaper photographer and distributor of home appliances.

DAVID STUART-MONTEITH Owner, Shaws Equestrian After training at Sandhurst, spending 10 years in the Army and working for Courtaulds and Dawson International, David Stuart-Monteith – known as “Monty” – set up distributor Belstane in 1994. He sold it in 2011 and, two years later, established Shaws Equestrian, which distributes riding clothing and equipment.

LUCY HIGGINSON Journalist and brand developer The first female editor of Horse & Hound, Lucy Higginson was awarded the 2015 Elwyn Hartley Edwards Award by the British Horse Society for a journalist whose work has been particularly beneficial to the welfare of the horse.

She left Horse & Hound in 2014 after 12 years as editor and has since worked for various equestrian clients as a consultant editor, brand and event developer, and freelance writer. She hunts and events with her mare, Rosie.

EQUESTRIAN TRADE NEWS JANUARY 2016

BETA International 2016

A farmer’s son from Lancashire, David Haythornthwaite is chairman of the Tangerine Group, a £20 million company employing 140 people and comprising brands such as Carr & Day & Martin, Day, Son & Hewitt and VetPlus. It has three divisions, veterinary, equine and farm animal, and subsidiaries in Dublin, Barcelona and Dusseldorf, distributing its products in 48 countries. David is joint owner of National League North football club AFC Fylde and says his ambition is to get them into the Football League by 2022

PHIL DUFF Business consultant and nonexecutive director

TALKING BUSINESS

SARA BLACKSHAW Equine category manager, Countrywide Farmers

INNOVATION AWARDS

Lighting the touch paper for

84

SUCCESS!

The BETA International Innovation Awards have acted as the launch pad for many of the trade’s most exciting new products. ETN looks at these prestigious industry accolades and the judges who find the ultimate winners.

T

he Innovation Awards, sponsored by BETA International’s media partner, Equestrian Trade News (ETN), are designed to reward and celebrate the craftsmanship, design, technology and invention that can be seen in the many new products found in the industry today.

Every exhibitor is eligible to enter the awards, provided that a product has been launched on to the market no more than 12 months before the trade fair and was not

exhibited at last year’s show.

The awards consist of eight categories, each reflecting BETA International’s diverse range of exhibitors – Country Clothing & Footwear, Feed & Supplements, General, Horsecare Equipment & (horse) Clothing, Pet Products, Rider Clothing & Footwear, Saddlery & Tack and Safety & Security.

Judging takes place on Sunday 24 January – the first day of the show – behind closed doors, with the process taking several hours as a

carefully selected team of judges considers each entry.

Winners are then presented with their trophies by ETN editor Liz Benwell and advertising sales manager Nicki Lewis on the Fashion Show stage a day later as the trade gathers to toast their success with glasses of Prosecco and slices of cake.

Companies secure the right to use the Innovation Awards logo in their winning products’ marketing for the following 12 months. They can also make the most of

displaying certificates and trophies on thir stand for the duration of the show.

“Just when we think that the quality of entries cannot be surpassed, the bar is raised once again,” said BETA International organiser Claire Thomas. “The awards continue to grow year on year and are always hotly contested. You really can hear a pin drop as the winners are announced and I can’t wait to discover who will be taking home a trophy this year.”

The Innovation Awards judges at BETA International 2016 are…

Anna Franklin

Nicola Barry

BETA International 2016

A highly experienced horse owner, rider and retailer, Anna is a co-owner of new online equestrian and country store Franklin & Billard. She has a degree in equine science from the University of the West of England (Hartpury) and has participated in Pony Club, riding club, British Eventing, British Dressage and showing competitions. Anna has also competed internationally for Student Riders in Canada, Ireland and Switzerland, and in eventing in France.

Peter Wright Veterinary surgeon and senior partner in Skeldale Veterinary Centre, in Thirsk, North Yorkshire, Peter will be a familiar face to many because of his recent foray into the world of television in the Channel 5 documentary series The Yorkshire Vet. After qualifying from Liverpool University in 1981, Peter worked in Bedfordshire before returning to Thirsk to work for Alf Wight – better known as the author James Herriot.

JANUARY 2016 EQUESTRIAN TRADE NEWS

The trade plays a big part in Nicola’s working life because this 28-year-old entrepreneur is a qualified Society of Master Saddlers saddle fitter, MSFC saddle fitting consultant and owner of Leicestershire-based Buckaroo Equine. She set up her retail store after gaining a degree in equine sports science from Nottingham Trent University and working as a sales adviser for an equestrian company.

A keen rider and producer, Nicola’s finest moments to date include being placed in international showjumping classes and selected for Sports England’s Step up to Gold programme, and producing horses that have gone on to compete at top level with Olympic riders.

www.equestriantradenews.com

85 Michel Assouline International dressage rider and trainer Michel Assouline is a graduate of the French National Dressage School, home of the Cadre Noir. He has taught many dressage riders across Europe up to Grand Prix level. In 2005, he was made the UK para-equestrian dressage team coach and has taken this team of riders on to win gold medals at the 2005, 2009, 2011 and 2013 European Championships, 2007 World Championships, 2008 and 2012 Paralympic Games and 2010 and 2014 FEI World Equestrian Games.

In 2012, Michel was awarded the UK Sports Coach Medal and inducted into the Coaching Hall of Fame, and received the British Equestrian Federation Medal of Honour. As a rider, he has several international wins in Grand Prix and won the French National Championships in October 2000.

Pip Kirkby After 17 years as the longest-serving racecourse manager at the Jockey Club, Pip Kirkby became the Pony Club’s CEO last March. Her business acumen and extensive commercial experience have certainly been put to good use in her new job and Pip is thrilled to be playing a key role in an exciting period of change and development at the Pony Club.

JAMA

CORPORATION Know what you wear

NEW TO THE UK PERFORMANCE THROUGH QUALITY

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Catherine Hale Equine nutritionist Catherine graduated in equine science from Aberystwyth University and went on to study for a PhD, with her research into red clover as an energy source for horses earning her the Murray Black Award.

During her PhD studies, Catherine embarked on an academic career, attaining lectureships at Reaseheath, Writtle and Hartpury Colleges but, after 10 years, she moved into the commercial world to work for a large animal feed manufacturer and a global equine specialist for live yeast manufacturer.

In 2012, she was named Young Scientist of the Year at the European Workshop on Equine Nutrition in Portugal in recognition of her groundbreaking work examining the effects of live yeast on the fermentation kinetics of laminitic horses.

Catherine now works as an independent nutritionist running two consultancies, Equine Scientists and Equine Nutrition Services. She has two horses, a pony, three dogs, two cats, two guinea pigs, a rabbit and four Call ducks, and in her spare time she is a mixed-media artist.

www.equestriantradenews.com

www.jamaoldwest.eu.com

To become a stockist of this superb collection of footwear contact; Sarah Franklin - 07454 646604 Email; rideandstyle@hoofprint.co.uk

BETA International stand L4.2

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HORSE DEMONSTRATION AND SEMINAR ARENA

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Look and learn This is where products come to life and knowledge is shared. ETN previews the action in the Charles Owen Learning Centre @ The Horse Demonstration & Seminar Arena.

• In a timely seminar, BETA executive director Claire Williams will put safety standards under the spotlight.

“They have been the subject of much discussion over the past year, whether for hats, body protectors or air vests – and the topic is not without controversy,” she says. As a member of the expert working group responsible for writing both the new riding hat standard and the revision to the body protector standards, Claire will use her extensive knowledge to bring retailers up-to-date with the development of new standards and rules introduced by disciplines and competition bodies for 2016 and beyond.

• SQPs can top up on CPD points at two AMTRAaccredited seminars. The Dungs and Don’ts of Parasite Control, presented by veterinary management consultant Jim Wishart, takes place on Sunday 24 and Tuesday 26 January.

Each 75-minute seminar is free and open to all visiting SQPs. No pre-booking is required, but bring your SQP number to register on the day.

• The team from Hope Pastures horse and donkey sanctuary – a BETA International chosen charity - will explain its work rescuing, rehabilitating and re-homing equines.

Catch some fascinating case studies of some of the rescued animals which now have fulfilling and useful lives with new families in their forever homes.

BETA International 2016

• Bling and sparkle from Glamourati will light up the arena when the company demonstrates its glitter quartermarks.

Safe, easy to apply and remove, the product has been enhanced with a natural, sugar based adhesive. Riders can add professional sparkle and flair to their horse or pony with no need for artistic skills. There’s a huge choice of designs, while custom logos are available too. Glamourati’s products are UK made, beautifully presented and offer retailers a generous mark-up.

• Join Stephanie Macejko to find out why Breyer Model Horses remain so treasured after 65 years.

Breyer has modelled the likes of Secretariat and Totilas, and here launches 1:9 scale models of dressage star Valegro (pictured in progress), Carltonlima Emma [a Fell pony and favourite of the Queen] and Banks Vanilla [a champion Connemara pony].

Find out how the authenticity and detail in each model is achieved. You can also learn some trade secrets about how experienced Breyer stockists display and promote the range.

• Horses with large tongues are notoriously difficult to fit comfortably with a bit. So all saddlery retailers should catch this teach-in with bitting experts from Neue Schule.

This demonstration reveals the benefits of the second generation Turtle bit - the new Turtle TongueSMART. Cleverly designed to accommodate the larger tongue, the cannons are angled to sit flat in the mouth, occupying little space yet maintaining a great weight-bearing surface over the tongue.

JANUARY 2016 EQUESTRIAN TRADE NEWS

• See the Magloc magnetic connector which won investment from Dragons’ Den star Nick Jenkins when it appeared on the TV show earlier this year. The device enables one-handed connection and eliminates fiddly trigger clips.

The handler just points it, it clicks into place and off you go.

Hear about how the team behind Magloc is working on new applications. These include a haynet with quick-release safety features and the ability to open with a zip-like action. And, of course, the one-handed connector can also be used to catch and lead horses.

• Pause a moment in your busy day to hear a fascinating talk by an ambassador for The Brooke, BETA International’s other chosen charity.

Following a recent visit to India, where they visited equine welfare units, market traders and equine-owning families, they will share observations of the Brooke’s work protecting working horses, donkeys and mules and the livelihoods of the millions of people who rely on them to earn a basic living.

• See the new Guardsman Fly Mask from Noble Outfitters in action. It uses Flex Spline Technology to ensure the robust mesh has good clearance over the horse's eyes. A contoured nose design limits insect penetration and the removable nose attachment provides UPF 25+ protection.

• Rugs, equine boots and a new rug closure system are unveiled by Horseware Ireland. The Rambo Summer Series Turnout brings horse owners peace of mind in changeable weather. Using the latest sports textiles and with a removable liner, it’s been tested in extreme climates.

The Rambo Adagio boot borrows advanced foams from performance footwear market to revolutionise leg and tendon protection. However, the lightweight and incredibly flexible boot still maintains that vital breathability.

The patent pending Rambo Disc offers a lightweight front rug closure alternative to its bulkier counterparts by reducing the excessive weight of metal buckles. The Rambo Disc is pliable, to allow for movement in the equine chest area, and simplifies the daily task of changing rugs.

• Charles Owen and Airowear will share their vast knowledge of riding safety equipment. How retailers should handle the new European hat standard will be addressed.

It will also be explained how important it is for riders to be protected with a BETA Level 3 body protector as well as an airvest.

www.equestriantradenews.com

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TIMETABLE SUNDAY, 24th 10.30-10.46 START.......Charles Owen 10.48-10.56.................Horseware 10.58-11.06.................Noble Outfitters 11.08-11.28.................An audience with Neue Schule 11.40-11.48.................Glamourati 11.50-11.58.................Horseware 12.00-12.20.................Magloc 12.22-12.30.................Horseware 12.32-12.40.................Noble Outfitters 12.52-13.12.................Breyer 13.15-13.40.................Hope Pastures Horse & Donkey Sanctuary 13.42-13.50.................Horseware 13.52-14.00.................Glamourati 14.02-14.18.................Charles Owen/Airowear 14.30-15.45 END..........CPD Seminar-'The Dungs and Don’ts of Parasite Control' ....................................with Jim Wishart (and Tuesday)

MONDAY, 25th 10.30-10.46 START.......Charles Owen 10.48-10.56.................Horseware 10.58-11.06.................Noble Outfitters 11.08-11.28.................An audience with Neue Schule 11.30-11.50.................'Safety standards and rules' presented by Claire Williams 12.02-12.10.................Glamourati 12.12-12.20.................Horseware 12.22-12.42.................Magloc 12.45-13.10.................The Brooke Hospital for Animals 13.12-13.20.................Noble Outfitters 13.22-13.30.................Horseware 13.32-13.52.................Breyer 13.54-14.02.................Glamourati 14.04-14.12.................Horseware 14.24.14.40 ................Charles Owen/Airowear 15.00-15.30 END..........'Pensions and the living wage - is your business ready?' ....................................presented by Blacks Solicitors

TUESDAY, 26th 10.30-10.46 START.......Charles Owen 10.48-10.56.................Horseware 10.58-11.06.................Noble Outfitters 11.08-11.28.................'Safety standards and rules' presented by Claire Williams 11.30-11.50.................An audience with Neue Schule 12.02-12.10.................Glamourati 12.12-12.20.................Horseware 12.22-12.42.................Magloc 12.44-12.52.................Horseware 12.54-13.02.................Noble Outfitters 13.14-13.34.................Breyer 13.36-13.44.................Glamourati 13.46-13.54.................Horseware 13.56-14.12.................Charles Owen/Airowear 14.30-15.45 END..........CPD Seminar-'The Dungs and Don’ts of Parasite Control' ....................................with Jim Wishart (and Sunday) The above times are correct when going to press but may be subject to alteration.

www.equestriantradenews.com

MEET THE SPONSORS

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Meet the sponsors Some of the biggest names in the equestrian industry are backing BETA International 2016.

Main Sponsor Neue Schule Stand D2.1 NEUE Schule takes up the main sponsorship for a third year. This global brand specialises in bits and bitting, harnessing cutting-edge technology to design and create bits that promote comfort, communication and performance.

The company was established 16 years ago in Stokesley, North Yorkshire, by bitting expert Heather Hyde, who had founded the country’s first bit bank in the late 1990s. Its pioneering approach to bit design and use of the latest materials reflects the German meaning of its name, “new school”.

Employing groundbreaking engineering techniques, Neue Schule delivers superior bits, each cast from a unique mould and manufactured from Salox gold to encourage a neutral response in the mouth rather than one that causes the horse to become fixated on the presence of the mouthpiece.

Neue Schule won an Innovation Award at BETA International 2015 for its revolutionary Turtle Top bit.

The company sponsors many high-profile international riders from a wide range of disciplines, including eventers Mark Todd and Nicola Wilson, showjumper Laura Renwick, dressage rider Richard Davison and endurance star Catriona Moon.

Neue Schule will present its prestigious Expert Bitting Adviser of the Year award during BETA International. Based on consumer nominations, this accolade is intended to raise the profile of professional bitting advisers. www.nsbits.com

Horse Demonstration & Seminar Arena Sponsor

BETA International 2016

Charles Owen Stand K2.1 ONE of the most famous brands in the equestrian world today, Charles Owen has been creating riding hats and helmets for more than 100 years. It still operates as a family-owned business, with Roy Burek, grandson of the company’s founder, working hard to ensure that the business remains at the forefront of rider safety while creating products that are in demand throughout the world. Today, Charles Owen exports more than 70 per cent of its British-made goods.

A widely respected authority on head protection, Roy’s expertise in this field is much in demand. The company’s core beliefs of providing hats that are fashionable, functional and fit well are perfectly illustrated in the Charles Owen range of hats, which are worn by everyone from famous riders such as dressage golden girl Charlotte Dujardin to young children who ride their ponies. www.charlesowen.co.uk JANUARY 2016 EQUESTRIAN TRADE NEWS

Fashion Show Sponsor Equi-Thème Stand E6.1 FRENCH wholesaler Ekkia brings some Gallic charm to its sponsorship of the Fashion Show, which is supported by the company’s flagship Equi-Thème brand .

Established in 1985, the brand really set the world of equestrian fashion alight as it left behind traditional rider wear to adopt a more contemporary, on-trend look.

Equi-Thème is an integral part of the Ekkia portfolio of almost 14,000 products, which include an exciting range of breeches in a wide selection of styles and colours. The company has one of the largest riding equipment distribution warehouses in the world. www.equi-theme.com

New Product Gallery Sponsor Shires Equestrian Stand J2.1 and J4.3 (Bridleway) A WELL-KNOWN and highly respected company that has exhibited at BETA International for many years, Shires Equestrian Products returns to lend its support to this popular feature for a third year.

The family-owned business established more than 40 years ago by Malcolm Ainge, who still runs the company from its Herefordshire base, is a leading name worldwide in clothing and equipment for horse and rider. Its vast product range extends from rugs and saddlery to rider wear, country clothing, footwear and stable equipment, providing good-quality choice at affordable prices. www.shiresequestrian.com

Coffee Shop Sponsor Schockemöhle Sports – TONICS Stand H10.1 THE Schockemöhle name has been closely linked with equestrian sport for many years and the Schockemöhle Sports brand set up in 2005 offers skilfully engineered, great-quality equipment for horse and rider. TONICS is the brand’s new rider footwear range of paddock boots and half-chaps that have been carefully created for ultimate function and design. www.schockemoehle-sports.com

Visitor bag sponsor Hy Stand G4.1

WHOLESALER Battles’ popular Hy brand of products for horse and rider sponsors the show’s visitor bags for a second year. The collection combines the highest-quality products for the best-value prices. It includes riding gloves, leather goods, girths, yard and riding boots, first-aid dressings and bandages, equine boots, jodhpurs and breeches, whips, saddle pads, numnahs, rugs, hi-viz wear and competition clothing. www.battles.co.uk www.equestriantradenews.com

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NAF Stand M5.1 A LEADING light in the world of equine supplement formulation and manufacture, NAF has more than 25 years’ experience in this sector. The company, well known throughout the UK for its premium products and passion for horses, is sponsoring the Champagne Bar for the first time.

NAF’s team of veterinarian scientists and nutritionists uses the best natural ingredients to help develop the unique and effective formulations that make up its extensive and premium range. www.naf-equine.eu

Official Clothing Sponsor Toggi Stand F6.1 FINEST Brands International’s Toggi range ensures that members of the BETA International organising team look their best throughout the trade fair. The company’s Toggi and Champion brands are loved by horse riders of all ages and skill levels, from Olympic gold medallists to weekend enthusiasts.

Toggi is well known for its leisure and rider wear, while Champion has played an integral role in the design and development of riding hats and body protectors. FBI has been a BETA International exhibitor for more than 30 years. www.toggi.com

Innovation Awards Sponsor ETN Stand P1.1 BETA International’s media partner, Equestrian Trade News, is once again the Innovation Awards sponsor. The industry’s leading trade title for more than 30 years, ETN brings the latest trade news, products and launches, informative features, opinion and CCJ listings from this vibrant sector. Published by Equestrian Management Consultants (EMC), a subsidiary of the British Equestrian Trade Association (BETA) and organiser of BETA International, it is mailed free to all retailers and BETA members, and is available by subscription to bona fide members of the equestrian and associated trades. Its online weekly newsletter is avidly read and usually ahead of the pack when it comes to breaking the latest industry news. www.equestriantradenews.com

MEET THE SPONSORS

Champagne Bar sponsor

Best Stand Awards Sponsor The Wine & Hamper Company

THE Wine & Hamper Company, which offers a selection of hampers, gift baskets and wine packs for all occasions, returns as BETA International Best Stand Awards sponsor. Selling to both the corporate and gift markets, the business also personalises wine and champagne bottles, and runs a wine import and wholesale service. www.wineandhampers.com

Visit us at BETA International, Stand No J2.1

www.shiresequestrian.com

2016

Trusted by riders since 1968

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ABBEY ENGLAND Stand Here you’ll find a G10.1 showcase of Britishmade products including bits and workshop materials. Abbey England also offers a fine array of metalwork, leather, thread and webbings, all of which help to create British made saddles, bridles, harnesses and dog leads.

ALAN PAINE COUNTRY COLLECTION

A new introduction is Abbey’s own range of high quality calfskins and bridle butts, to be exhibited alongside Sedgwick leathers

and Biothane coated webbings.

See also British-made buckles, locks and accessories from the Abbey England Foundry. Many will adorn high-end fashion accessories, such as handbags, briefcases and belts, in addition to equestrian goods.

Following the demise of the Joseph Dixon Tool Company last year, Abbey has been quietly developing a range of British made oval and crewe punches.

The company continues its efforts to support all that is best about British manufacturing.

ABSORBINE Stand W.F. Young - the maker E2.2 of Absorbine products - has acquired the Leather Therapy brand, so leather care is big news here.

Innovative formulae range from Leather Restorer & Conditioner, which inhibits mould and mildew, to the patented Leather Laundry Solution that cleans and conditions leather and sheepskin in the washing machine.

The Leather Therapy line complements Absorbine Horseman’s One-Step products, offering consumers additional options to meet their

leather care needs.

The Absorbine pet care range is also expanding with the introduction of ShowSheen Woof Pouf, a convenient and effective way to wash dogs. It contains Ordenone soap beads that help eliminate even the toughest odours - including fox smell.

AGRIHEALTH

BETA International 2016

Stand Liveryman, Fenceman and Leovet are among the well-known L2.1 brands to be found here. There’s also a newcomer – SolarHub, winner of a BETA International Innovation Award last year for its solar powered lighting solution.

Newest products include the Black Beauty clipper. Come and find out why its sleek design and up to the minute technology have caught the attention of users across the UK. German horse care range Leovet has products for year-round needs. Top sellers include Cellius total leg after-care for tired limbs; while Leovet’s 5Star Detangler helps prevent dry skin and moisturises too.

Electric fencing specialist Fenceman will undergo major developments in 2016 with additions to its battery and mains energisers - plus an image overhaul. Ask for details here.

ALOERIDE

Stand Discover the benefits D9.1 of this Soil Association certified organic aloe vera supplement for horses.

Made in the UK, Aloeride is distributed from its Leicestershire headquarters across the globe to customers as far afield as America and Australia.

The company supports British talent via some high profile riders including showing’s Loraine Homer, dressage riders Lucy Cartwright and Leah Beckett and eventer Victoria Bax. Aloeride works closely with UK based laboratories, packaging designers and a pharmaceutical clinical trial company, making this a very British affair.

Call here for exclusive trade incentives to new retailers for 2016.

JANUARY 2016 EQUESTRIAN TRADE NEWS

Stand Q3.3

New styles, fresh colours and an updated Richmond lifestyle collection can be enjoyed here.

The Compton collection boasts a rich forest green tweed and field coat for gents. For ladies, there are new avocado and dark olive Compton tweed colourways. New products include a stylish field jacket, wrap and a choice of Compton tweed purses.

The ladies’ Rutland tweed and wax waistcoat is joined by a tweed and wax jacket. New tweed colourway light moss will be on offer for ladies plus new fennel for gents.

The Cambridge collection sees two new waterproof coats for gents and ladies. In a durable cotton blend fabric, the coats come with internal zips to accommodate the brand’s Aylsham fleece waistcoat if an extra layer is required.

A classic, water repellent blazer with striking gold lining is added to the pure wool Loden collection; while knitted back gloves and a knitted tie join accessories offering. There’s also be a fleece lined dog coat trimmed in tweed so owner and dog can co-ordinate.

ANIMOLOGY/PET REBELLION

Stand Making dogs and horses look and smell fabulous is A5.1 the winning formula here.

Animology’s three key lines are Mane Tamed De-Tangle serum, Muck Out Hi Shampoo and Conditioner, and Patch Work Stain Remover.

The brand is celebrating its arrival on the equestrian scene by sponsoring three British riders including Will Walker of Haighton Stud.

“The link up signifies a huge investment by Group55; the company behind one of the UK’s biggest and much loved grooming brands,” says marketing manager Becky Ashton.

AWST INT’L Stand New to BETA B3.3 International, American exhibitor AWST Int’l has been offering fashion accessories, jewellery and gifts to equestrian retailers and distributors for 20 years.

Scarves, handbags and backpacks; socks and caps, sterling and fashion jewellery, novelties and so much more can be seen here.

The focus is on best quality at affordable prices – with special discounts on show orders. www.equestriantradenews.com

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This year’s ETN prize draw has more products worth more money to be won than ever before. It’s free to enter – just bring your business details to the ETN stand (P1.1) during BETA International – and you could win all this for your store.

AIROWEAR K2.1 Outlyne body protector ALAN PAINE COUNTRY COLLECTION Q3.3 Gents or ladies Aylsham gilet

ETN (EQUESTRIAN TRADE NEWS) P1.1 A Retailer Profile editorial feature, written especially for you, to appear in a future issue of ETN FAULKS & COX LTD C7.1 Five different heads, five handles, and the hand held work brush from the new and improved Gorilla Broom range FYNALITE J1.1 Fynalite Sweepster Broom

ANIMOLOGY A5.1 A complete Animology equine set

HARMANY MUZZLES A Harmany Muzzle

BACK ON TRACK C4.2 Back on Track White Jumping Saddle Cloth

HORSE & COUNTRY TV D6.1 12 month subscription to H&C Play

BATTLES G4.1 HySHINE hamper to include a selection of new shampoos, detangler, stain remover and whitener, 2 in 1 shampoo and conditioner + HySHINE Complete Pro Grooming Bag (including brushes!)

HORSE FIRST Large tub of Acidaid

H1.1

JAMA OLD WEST A pair of boots

L4.2

BEDMAX SHAVINGS LTD Bag of BEDMAX

J1.2

BREYER MODEL HORSES Breyer Horse of the Year 2016

L3.1

BRITISH EQUESTRIAN TRADE ASSOCIATION G7.1 2 tickets to Bramham or Gatcombe horse trials this year (winners choice of location depending on where they live) K2.1

CITRUS-LIME & ZEBRA PRODUCTS B5.2 PK Winter accessory kit COMFYBED PLUS Comfybed Plus branded fleece

D11.3

DERRIERE EQUESTRIAN F10.2 1 x Male Performance Padded Shorty 1 x Female Performance Padded panty 1 x Derriere G RRP £94.97 EMERALD GREEN FEEDS K11.1 A bale of Emerald Green Feeds Grass-tastic is 100% natural grass chop

JENKINSON / ELICO EQUESTRIAN C5.1 1 - Elico Waffle Girth and 1 - Elico Memory Foam Girth - any size any colour KINGSLEY EQUESTRIAN LTD P3.1 Kingsley Equestrian Saddle Pad, which retails at £119.95 L S SALES (FARNAM)LTD / LESLIE SUTCLIFFE A1.1 £150 worth of Tri Tec Fly Control and other Farnam products NOBLE OUTFITTERS D7.1 Noble Outfitters’ EquinEssential™ Tote PAMPEANO POLO F11.1 Luxury hand-stitched polo belt from pampeano made with the finest Argentine leather SNOWFLAKE BEDDING Branded saddlecloth and jacket

L1.1

TOGGI F6.1 A pair of Chandler long boots TRILANCO J7.1 Easidri Towel, popular with horse and dog owners

WESTGATE EFI E8.1 Mark Todd Deluxe Half Mesh Cooler Rug ETN thanks these companies for donating prizes. They are all exhibiting at BETA International – and their advertisements can be found within this issue of ETN. T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

ETN fact-file

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

• Launched 37 years T h eago, V o i c e o fETN the Equestrian Industry is part of the BETA Group. It’s published for the trade, by the trade.

• The monthly magazine is read in 47 different countries and is the official media partner of BETA International.

• The weekly ETN e-newsletter brings breaking news straight to your inbox. To sign up, call Nicki Lewis on +44 (0) 1937 582111 or email nickil@beta-int.com • ETN publishes CPD features for SQPs (nutrition and worming modules), saddle fitters and farriers; each one is accredited by the relevant professional body.

• Want to know how to get your news, products or company into ETN? Come and have a chat on stand P1.1.

• See the February issue of ETN for reports, results, reaction and pictures from BETA International 2016.

• You can find out more about ETN at www.equestriantradenews.com or by calling Nicki Lewis on +44 (0) 1937 582111 email nickil@beta-int.com

BETA International 2016

CHARLES OWEN A riding helmet of your choice

D8.6

WALDHAUSEN GMBH & CO KG B7.3 Waldhausen S-Line Bridle Newport

Equestrian Trade News

AGRIHEALTH L2.1 From the horse care range that works; a bottle of 5Star Detangler, Power Phaser and Cellsius

EQUINE SPEEDSKIP K9.4 1 x Equine Speedskip - A great stable tool for easy removal of manure from the stable, paddock and arena

TSD / BED P1.1 12 month Gold Listing on www.britishequestriandirectory.com worth £95 and a copy of the 2016 Trade Suppliers Directory

Equestrian Trade News

ABSORBINE E2.2 Full set of the Leather Therapy products, including the Leather Therapy Wash, Restorer and Conditioner, Leather Laundry Solution, Leather Laundry Rinse, Saddle Pad and Blanket Wash and Saddle Pad and Blanket Rinse

EQUILIBRIUM PRODUCTS F3.1 NEW Simply Boost - a range of targeted, high concentrate liquid vitamin supplements

Equestrian Trade News

ABBEY ENGLAND G10.1 Ten Pairs of Equus Boots Overreach ‘Pull-on’ Boots from Abbey England

ETN PRIZE DRAW

is d N n ET sta .1 on P1

PRIZE DRAW HAS £1,000s WORTH OF PRODUCTS UP FOR GRABS!

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ARIAT EUROPE Ariat launches an upgraded Climate Control Tall Boot, new premium versions of its Country Equestrian footwear and the next generation of Endurance footwear.

Check out the new Bromont Pro Tall H20 Insulated boots too. The whole range will be having a facelift to incorporate ATS Pro technology for enhanced comfort and performance.

The evolution of Ariat’s country styles continues with new rubber styles for men and women. The Burford and Fernlee have been designed to complement the recently launched Country collection. They feature technical details such as ATS Pro technology, along with high traction outsoles.

To celebrate Ariat’s role as Official Footwear and Apparel supplier for the FEI, you can preview the new co-branded apparel collection due for launch in autumn 2016. It comprises key pieces for men, women and children and features two new tall boots – the Monaco LX Dress and Monaco LX Field Boot.

Ariat recommends retailers pre-book appointments with their Ariat Europe area managers.

Stand H7.1

ARMSTRONG RICHARDSON WHOLESALE This large, family run pet and equestrian wholesaler offers nationwide delivery of all major brands of feed, bedding, hardware, supplements, health care and accessories.

With more than 12,000 products to choose from, you can save your space for retailing and use us as your stock room, says Armstrong Richardson.

A team of buyers negotiates a great selection of monthly promotions from leading brands, whilst regular range reviews ensure the product offering is up-to-date with market trends.

Stand E3.5

BALENO See the stunning new A/W 2016/17 collection plus capsule S/S 2016 styles from this country lifestyle clothing brand.

Baleno offers UK retailers strong margins, beautiful style and durability. The label already has 130 UK stockists from a standing start in 2014 – and their number is growing.

Working with Sioen, an international company specialising in technical fabrics, Baleno uses 32 privately owned manufacturing units, including some in Ireland and Belgium.

Since 1973, Baleno has protected countryside enthusiasts from the weather with stylish garments that innovate in fabric and design. Waterproof, breathable, windproof and noiseless are hallmarks of this ladies’ and men’s clothing which includes coats, jackets, gilets, fleeces and trousers.

Stand N7.1

BETA International 2016

BACK ON TRACK

BAILLIE HAYLAGE For 20 years, this Lincolnshire based company has produced consistently good quality haylage in large and small bales. The dust free, naturally grown forage is suitable for all equines.

Here Baillie Haylage introduces a ‘handy’ bag range in four energy levels to suit horses and ponies in all levels of work. The manageable sized bags last the average horse for two days.

Made on the farm, Baillie Haylage bales are guaranteed and fully traceable.

Stand B3.2

JANUARY 2016 EQUESTRIAN TRADE NEWS

Stand This Swedish company makes its BETA International debut C4.2 with horse, dog and human clothing and accessories that promote a feeling of well-being.

Created by combining advanced technology with ancient Chinese medicine, Back on Track already has many fans among professional riders.

The Welltex fabric used in its rugs, wraps and braces is infused with ceramic particles which cause long wave infra-red heat to radiate back towards the body. The body responds with increased circulation which can relieve joint tension, maximise performance and help avoid injury.

Worn next to the skin, the fabric delivers a comforting and relaxing sensation combined with a lasting sense of well-being.

Users report a real difference in their horses’ suppleness when using Back on Track as part of their warm-up routine. The effect is also beneficial for people.

Take a break with…

Dr Erland Beslin of Back on Track (stand C4.2) Have you been to BETA International before?

No, this is our first time.

What will be the star attraction on your stand?

We’re introducing Back on Track products, featuring our unique Welltex fabric with infrared technology. I discovered this concept in Chinese medicine more than 20 years ago, and with my own background in medicine, I developed the idea to form the Back on Track product range.

What do you predict will be the top trend in the equestrian clothing market for 2016?

For equestrian sport, the trend will continue towards technical and performance fabrics.

Why should BETA International visitors make a point of calling at your stand?

The Back on Track brand is well established throughout Europe and the US and is already gaining a good reputation among riders in the UK. We feel sure that UK retailers will want to know what it’s all about.

Which is your favourite horse?

My favourite horse is Diomed. He was foaled 1777, and won the first Epsom Derby in 1780. I named Back on Track’s parent company after him. It’s called Diomed AB. Dr Erland Beslin is pictured with his wife Lovisa.

www.equestriantradenews.com

22 2 nd 01 Ja - 7 nu 2 ar 4th y

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BEDMAX SHAVINGS Stand J1.2

Come along to touch and smell this large flake, dust-free bedding made specifically for horses from British pine.

Bedmax shavings are easy-to-use, contain no preservatives and benefit from the antiseptic properties associated with pine. The flakes produce a deep, aerated bed and are

2016

24-26 January NEC, Birmingham, UK

The world’s leading equestrian, country clothing, outdoor and pet product exhibition ● Come and see new and innovative products and benefit from unique show offers ● Please register to visit at

www.beta-int.com

Tel: +44(0) 1937 582111 Email: info@beta-int.com Web: www.beta-int.com

MAIN SPONSOR

made in strictly controlled conditions to ensure the same high quality in every bag.

Dried to sterilising temperatures, this bedding minimises the moisture that can damage hooves, while providing maximum comfort and support.

Bedmax has a Royal Warrant of Appointment granted by HM The Queen for the supply of shavings to the Royal Stud at Sandringham.

Find out more about the company’s impressive retailer support too.

Take a break with…

Tim Edmonds, national sales manager, Bedmax Shavings (stand J1.2) How long have you exhibited at BETA International?

For over 14 years. This event is a very important platform to help us support our retail, trade and international customers.

What will be the star attraction on your stand?

The latest information about why bedding can make a difference to the biosecurity within a stable yard.

What do you predict will be the top trend in the equestrian market for 2016?

More people will become aware of the importance of using a purpose made shavings as opposed to straw and by-product shavings.

Why should BETA International visitors make a point of calling at your stand?

We have an extensive export market and knowledge of supplying Bedmax shavings to a world-wide audience.

Which is your favourite horse?

My former horse, Highwood Renegade. A sport horse cross pony, he helped me to compete at the highest level as a young show jumper. I was on the top 20 British young riders list two years running.

BEQUESTRIAN Stand E10.4 Discover how to make your brand stand out and be remembered – and collect a gift.

Bequestrian supplies personalised clothing and printed promotional products. Examples are pens, bags, confectionary, hoofpicks, keyrings, air fresheners, mugs, caps, t-shirts, lapel badges, bale busters, feed stirrers, saddlecloths, jackets and ties.

“The aim is to work together to find the perfect promotional product to reach your target audience and ensure your brand is the market leader,” says a spokesman.

“Our team is here to offer ideas, advice and a personal service for all of your equestrian promotional requirements.” www.equestriantradenews.com

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BATTLES Stand G4.1

You’re guaranteed to discover fresh brands and clever products on this leading wholesaler’s stand.

New names include Sockmine, TopSpec and Tom Brown’s.

The Battles team can also tempt you with some fabulous offers to get you stocked up for the season ahead.

In other news, Lister Clippers have joined the portfolio. From the Lister Star clipper to the Legato+ Trimmer, this range will give your customers’ horses a professional finish time and time again.

Other new products to look out for include additions to the Lincoln Platinum range – keep your eye out for some fantastic exclusive offers – lovely matching Oscar and Hooch dog collars and leads, plus many more.

This year also sees Battles introduce discounts and unbeatable offers on leading brands such as Barrier, Hy, Harold Moore and Vetericyn.

Shouldn’t you stock the best Trade Secrets?

Take a break with…

Jim Bowen, managing director of Battles (stand G4.1) How many years have you exhibited at BETA International?

This year marks our 10th anniversary of Battles being under new management. But the company has exhibited since the beginning What will be the star attraction on your stand?

Last year our new coffee machines were a real hit! In all seriousness, we have some very exciting new products launching – some colourful legwear, an addition to the Lincoln Platinum range and many more exciting products that you will just have to wait to see!

What do you predict will be the top trend in the equestrian clothing market for 2016?

Legwear with a bit of bling will really take off. Talking of which, visit our stand for the first glimpse of some exciting new products within the HyPerformance range.

visit us at BETA stand: A.1.1

Why should BETA International visitors make a point of calling at your stand?

Battles is your Trade Supplier of the Year [current holder of the BETA Business Award] and continuously brings you exciting new products. This year, these include lines from Lincoln Platinum, Sockmine, TopSpec, Tom Brown’s, Oscar & Hooch and Barrier to name a few. With more than 10,000 products from marketing leading brands, we really do offer you the best choice. Visit our stand for amazing show offers and exclusive deals designed to give you a high profit margin. Please feel free to have a browse too.

Which is your favourite horse?

It’s our very own Percy Hotspur (who’s so famous he needs his own social media page). Not only is he our main equine model, he keeps us entertained at photoshoots with his cheeky behaviour.

He’s a real character that we have all grown to adore.

BLISS OF LONDON Winner of the 2015 UKTI Export Award, a BETA Business Award, this brand captures the imagination of those who aspire to have saddles made to their own styling.

Bliss of London offers dressage, jumping, hunter and all purpose saddles. The design process focuses on fit and comfort to create a seamless connection between horse and rider. Each saddle is custom made to suit a variety of profiles, requirements and tastes.

Two collections, Bliss of London and Loxley by Bliss, cater for riders from amateur to Olympic level. “We understand how best to assist saddle fitters and pride ourselves on our delivery times, communication, dealer promotion/ support and excellent customer service from our own in-house saddle fitters,” says proprietor Nikki Newcombe.

Stand K4.1

www.equestriantradenews.com

Also available from our wholesalers: Battles and Trilanco

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BLADES SERVICES See the new Blades Clipit Suit here.

The all-in-one, hair resistant clipping overall comes in lightweight material. It has a high neck, long sleeves and straight legs to keep the hair out.

With an elasticated waist, it has six handy pockets with sufficient room for a clipper battery, mobile phone and car keys.

The Clipit suit is also ideal for working around the yard and covering show outfits.

“It’s lightweight and durable and won’t make you over heat,” says its creator, Paula Bryan of Blades Services.

Stand B7.1

BREYER MODEL HORSES Dressage star Valegro and The Queen’s favourite Fell pony Carltonlima Emma are among the new models to be seen at this stand.

Stand L3.1

Breyer has been creating fine model horses for over 65 years. Alongside its world-

famous likenesses, the company offers art and craft kits. Learn to Draw sets include pencils, tracing paper, drawing paper, stencils and decorated models.

See also the Pony Gals collection featuring Little Bits. Breyer accessories include articulated rider figures, saddles, bridles, barns, stables and horse boxes.

Take a break with…

Farel Williams of Breyer Model Horses (stand L3.1)

BETA International 2016

With long have you been exhibiting at BETA International?

This is our second year.

What will be the star attraction on your stand?

The new models of Valegro, American Pharoah, Banks Vanilla [champion Connemara] and Carltonlima Emma.

Why should BETA International visitors make a point of calling at your stand?

We will be launching several new products from the iconic Breyer Model Horses range.

Which is your favourite horse?

Valegro is truly stunning and has danced his way into the record books.

JANUARY 2016 EQUESTRIAN TRADE NEWS

BOGS FOOTWEAR This functional footwear company from the US launches the Classic Watercolour Tall boot at this year’s show.

This is no ordinary wellie. For starters, it has a Bogs Neo-Tech four-way stretch inner bootie for insulation and comfort. Feet are kept fresh by DuraFresh biotechnology that fights unwanted odours. And these waterproof boots come in a subtle watercolour inspired print.

Bogs Footwear is based in the Pacific Northwest - that’s in Oregon just by Seattle - and has been producing all-weather boots since 2002.

Stand N7.2

BRIDLEWAY EQUESTRIAN The Bridleway brand was created to provide independent retailers with excellent margins and exclusive territories.

There are currently more than 60 retailers in the group, each of whom benefits from the ability to sell a range of products that is not discounted and is not available through every retailer in the country.

A substantial marketing programme plays a key part in the development and strengthening of the Bridleway brand and its retailers alike. Members also benefit from discounts negotiated from third party suppliers.

Good retailers are still being sought to join the initiative in some areas of the country. The plan is to grow the group to around 100 retailers throughout the UK. Please ask for details at this stand.

Stand J4.3

BRITISH COUNTRY COLLECTION Ponies, dogs and farm animals adorn this casual country clothing for children and adults. For Spring, there are t-shirts, hoodies and sweatshirts in vibrant colours featuring the exclusive designs.

New printed styles include Trot, Canter, Jump!, Sit, Stay, Fetch! and Balancing Sheep.

Fresh appliqué designs are Champion Pony and Basket of Puppies.

Retailers looking for autumn stock will discover cosy fleeces, coats and tweeds; complemented by accessories such as pom pom hats, tweed caps and back packs, all with distinctive motifs.

“All the garments are available from stock at really competitive prices,” says Peter Wray of British Country Collection who will be on the stand with his wife Wendy, who is a designer.

Stand H1.2

www.equestriantradenews.com

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BRITISH EQUESTRIAN TRADE ASSOCIATION (BETA) Visit the BETA stand to find out about the fantastic benefits you can enjoy as a member and hear about the great range of exciting initiatives planned for the year ahead.

BETA prides itself on providing excellence in retailer education and will be running a full programme of training courses, covering everything from hat and body protector fitting to social media and digital marketing. Make sure that you pick up a list of 2016 course dates so that you don’t miss out!

The new, revised Take up the Reins in Great Britain riding guide is hot off the press and available for retailers to stock in-store. This glossy, free A5 booklet is perfect for customers wishing to track down a horsey vacation, a weekend trekking – or even an hour’s hacking.

Help yourself to a copy and order more for your store.

Stand G7.1

This year will see two significant developments in the feed sector, with the NOPS scheme becoming a stand-alone code

from 1 February and the launch of a new BETA feed approval mark, which has been approved by the Veterinary Medicines Directorate (VMD).

Manufacturers of equine feed will be able to apply for accreditation to this for feed products suitable for horses and ponies prone to equine gastric ulcer syndrome (EGUS).

In response to the decline in rider numbers reported in the 2015 National Equestrian Survey, BETA is set to launch a Take up the Reins tour to encourage more people to get involved with horses. BETA’s two mechanical horses, Trigger and RoboCob, are poised and ready to travel around the country, allowing non-riders to sample life in the saddle. Find out how you can play a part in the campaign.

Equestrian-specific ecommerce company Citrus Lime is offering BETA members a juicy 5% discount on any of its services – integrated retail and stock-control systems, future-proof ecommerce and strategic marketing. Find out more from the BETA team.

The trade association’s retail members can benefit from professional indemnity insurance offered by SEIB, which covers up £5 million for an annual cost of only £100 per store. Find out more about this fantastic deal – how it would help you and how to sign up.

You can also discover more about BETA’s hat amnesty organised as part of the trade association’s commitment to promoting rider safety. The initiative is to be run in conjunction with the British Horseracing Authority and British Eventing.

BLUE CHIP FEED Learn more about new concentrated feed balancers presented in easy-to-carry tubs.

Blue Chip Super Concentrated Calming Balancer and Blue Chip Super Concentrated Senior Balancer offer generous profit margins for retailers.

Blue Chip Super Concentrated Calming Balancer combines the advantages of a feed balancer with magnesium, L-tryptophan, probiotics and camomile. Blue Chip Super Concentrated Senior Balancer offers vitamins, minerals and nutrients, plus a joint supplement, probiotic and CushinCombo, featuring chaste tree berry, antioxidants and omega oils.

Call here to discover Blue Chip’s next new super concentrated balancer.

Stand K4.3

BOTANICA INTERNATIONAL This Irish company was established in 2005 to cater for the growing awareness of natural products.

“The unique properties of our products combine to be beneficial on a range of skin conditions,” says Laura Donnelly of Botanica International.

“Our products are used worldwide by top international trainers, Olympic gold medallists, veterinary surgeons and world renowned studs.”

The company says its products can be used on any animal for any skin condition. “This is backed up by super testimonials from around the world, for both animal and human use,” adds Laura.

Stand B4.2

CHIA UK EQUESTRIAN FEED

Chia is a natural, organically-grown horse and pet supplement.

It provides essential fatty acids, antioxidants, fibre, protein, vitamins and minerals.

The tiny, odourless Chia seeds are “power packed with nutritional dynamite,” says Carol Jackson. “By simply supplementing a horse’s or pet’s existing diet with Chia, you’ll be adding an abundance of nutrients that they will love and significantly benefit from.”

Chia seeds contain a high level of omega 3 fatty acids and are an excellent source of fibre. This exhibitor’s Chia is non-GMO, allergen free and grown without the use of pesticides.

Stand B3.1

CHARLES SAINSBURY-PLAICE GIFTS & CARDS

Stand N10.5

Enjoy a new range of Norman Thelwell cards here.

The iconic countryside cartoons feature on a collection of greetings cards from Charles Sainsbury-Plaice.

“Thelwell is celebrated and loved for his humorous illustrations of children and their fat little ponies,” says Charles.

“His equally funny hunting, shooting and fishing cartoons brilliantly capture the eccentric characters within British fieldsports.”

The A5 cards, in around 20 different designs, are printed on silk 300gsm paper and come with manilla envelopes. The collection is printed in Britain and is part of the Woodland Carbon Code.

JANUARY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

prepare Support circulation

perform recover Maintain mobility

Reduce muscle tension, aid warm-up and warm-down to help prevent injury

Supple Muscles and Joints Back on Track’s own unique Welltex fabric works by reflecting the body’s infrared heat due to the infused ceramic particles in the textile, helping to support circulation and ease muscle tension.

Stockists wanted. Visit our website to download a brochure or contact us for more information at uk@backontrack.com.

Learn more at www.backontrack.com/UK

See us a t BETA St and C4.2

STAND GUIDE

100

CURZON CLASSICS This British company from Andalucia, Spain was established by Karen and Andrew Ramage in 1990 to manufacture and distribute its own branded range of British country clothing.

“We sell to over 200 independent shops across Spain and are now looking to expand into the UK market – the spiritual home of our collection,” says Andrew.

The Curzon Classics collection includes British made wax and micro-fibre jackets and gilets, tailored tweed and moleskin jackets and waistcoats made in Portugal, and corduroy and moleskin trousers made in Spain from UK sourced fabrics.

Other highlights are super-soft cotton chinos and Tattersall shirts made in Spain from Spanish and Portuguese fabrics.

Accessories include classic tweed flat and duckbill caps, Mallalieu’s of Delph and Urban Tweeds; crushable, waterproof felt hats from Italy and classic footwear from Spain.

This new exhibitor also has lambswool and wool/acrylic knitwear made in Spain from British and Italian yarns, plus plain and tartan wool ties from Scotland.

Stand P10.1

CRAFTY PONIES

CARR & DAY & MARTIN/ DAY, SON & HEWITT Having just celebrated its 250th anniversary, Carr & Day & Martin can claim to be the UK’s oldest company involved in the manufacture of horse care products.

A Royal Warrant holder since the reign of King George IV, the company still holds it to this day for the supply of saddlery care products to HM Queen Elizabeth II. “We are dedicated to producing premium products that provide a complete care programme for our discerning customers,” says Laura Rossell.

“Our comprehensive range proves that quality really does stand the test of time.”

Stand F2.1

Call at this stand to find out about Carr & Day & Martin’s comprehensive retailer support package - plus a range of show offers.

Day, Son & Hewitt has made premium quality horse supplements for more than 175 years, having been a Royal Warrant holder since 1865.

The Day, Son & Hewitt range comprises seven nutraceutical products that simplify buying decisions for retailers and consumers. A daily sachet dosing system ensures active ingredients are delivered fresh, providing cost effective results.

“Come and talk to us about how we can add commercial value to your store,” adds Laura.

Take a break with…

Chris Wilkinson, of Carr & Day & Martin/Day, Son & Hewitt (stand F2.1)

Karen Clithero hopes to make a triumphant return to BETA International, 33 years after her last award-winning appearance.

Back in 1983, Karen scooped the Best New British Product with her Bi-Numnah at what was then the BETA Trade Fair.

This year she’s back with Crafty Ponies, educational soft toys for ponymad children. It was teaching in a riding school that gave the former junior showjumper the idea.

“I designed the ponies as a craft kit to be made by adults with help from children,” said Karen. “The toys link into our website and the whole thing is geared towards encouraging children to learn about all aspects of ponies and their care” Crafty Ponies has already won a highly commended award at the Creative Play Awards. The judges said: “This is a quality craft kit for adults and children to make together. It’s EQUINE FUSION ALL TERRAIN designed and Makes your horse feel safe and comfortable EQUINE FUSION ALL TERRAIN whilecomfortable fulfilling your wildest dreams.

Makes your horse feel safe and manufactured while fulfilling you wildest dreams. in the UK and the packaging is recycled into the stable, show jumps, feed bucket and bedding.”

Karen is pictured with her treasured award from the 1983 BETA Trade Fair – and her latest innovation.

Stand F10.1

Jogging shoes for horses Jogging shoes for horses

All Terrain

All Terrain

The All Terrain Jogging Shoe is soft and flexible, just like all the other Jogging Shoes, but has a thicker The All Terrain Jogging Shoe is soft and flexible, just sole which makes it more wear resistant and provides like all the other Jogging Shoes, but has a thicker excellent grip on all surfaces. sole which makes it more wear resistant and provides excellent grip on all surfaces.

JANUARY 2016 EQUESTRIAN TRADE NEWS www.eqfu.no www.eqfu.no

Is this your first time at BETA International?

Yes, for me personally.

Although, as far as I’m aware, Carr & Day & Martin has exhibited from the beginning.

Who or what will be the star attraction on your stand?

There are very big plans right now - but at the time of writing it’s top secret! You’ll have to visit the stand to find out…

What do you predict will be the top trend in the equestrian clothing market for 2016?

I’m the last person to ask about fashions, but we have a fantastic new clothes range at Carr & Day & Martin which includes a branded snood. Whilst I love the rest of our range, somehow I don’t think it will be the snoods…!

Why should BETA International visitors make a point of calling at your stand?

Carr & Day & Martin has distributors in 33 countries worldwide.

In many of those countries, we are the top brand - or the fastest growing brand - in our sector.

We understand the horse care market, and that people’s love for their horses is universal. We also make an effort to understand the culture of the markets in which we operate. We are friendly and knowledgeable. Come and see us, you’ll get a very warm welcome, a pleasant beverage and we’d love to talk to you…

Which is your favourite horse?

Red Rum. Residing in Southport, I remember watching ‘Rummy’ as he trained on the flats at Southport Beach. My grandfather knew the stable and took me there in the early 1970s. I still miss him now.

www.equestriantradenews.com

STAND GUIDE

102

CHARLES OWEN/AIROWEAR Stand K2.1

See the latest certified safety products for head, shoulder and body protection here.

The past year has seen Charles Owen and Airowear devote their resources to updating and maintaining product ranges that meet or exceed the latest standards of equestrian safety.

“With the new European helmet requirements, the January 2016 launch of the latest ASTM helmet standard and the SATRA M38:FEB2015 standard for airvests, the design teams at both brands have been working overtime to ensure the equestrian industry continues to be well served,” says Danielle Santos, director of sales and marketing.

“When visitors step onto the Charles Owen and Airowear stand, they can be certain that they are viewing the most up-to-date products that allow riders to focus on their ride.”

Take a break with…

Roy Burek, managing director of Charles Owen/Airowear (stand K2.1) How many years have you exhibited at BETA International?

Almost 30 years.

What will be the star attraction on your stand?

The many styles of tested and certified equestrian safety equipment, including helmets and body protectors.

What do you predict will be the top trend in the equestrian clothing market for 2016?

We hope to see more use of technical fabrics and materials that help riders achieve their equestrian dreams.

Why should BETA International visitors make a point of calling at your stand?

Retailers should visit Charles Owen and Airowear to view and learn more about the many products that riders can wear to make their rides more enjoyable and safe.

Which is your favourite horse?

Valegro, of course, because Charlotte Dujardin and he have such a special partnership; they have inspired young riders to take up the sport of riding.

DERRIERE EQUESTRIAN Stand F10.2

DODSON & HORRELL This famous name in feed wants to meet independent traders who play a crucial role in the market.

The Dodson & Horrell team is keen to discuss opportunities with retailers and to build relationships. Exclusive incentives to the Stand N9.1

trade will also be available.

“We’re looking forward to BETA International 2016,” said Derek Mackey, D&H commercial director. “It’s an important year for us as we develop and build on our existing portfolio. And we’re looking forward to meeting many of our retailers and trading partners old and new at the trade fair.”

EQUIFORM NUTRITION

At this leading UK supplement manufacturer, more than 100 years of knowledge have gone into creating products to keep horses happy, healthy and competing at their best.

Multivitamins, calmers, electrolytes and joint supplements are only a selection of the vast range that can be provided.

Products are formulated using the latest technology and information; ingredients are selected for their purity. Whether your customers ride professionally or simply for pleasure, Equiform Nutrition has what they need to keep their horses looking and feeling like champions.

Stand J4.1

EQUICUBE

This young American Stand company has chosen BETA C3.2 International to launch its training tool for riders into the European market.

Core strength is critical to good riding but proper muscle engagement can be elusive. Indeed, one of the hardest jobs an instructor has is helping the rider use the correct muscles.

Equicube is designed for use while riding. When it’s balanced in front of them, riders can feel how to ride with positive tension in their core muscles.

Aiming to keep the Equicube level also encourages quiet hands working in conjunction with the seat.

The device can be used in all gaits to help riders improve balance and position too.

EARLSWOOD SUPPLIES

Call at this equestrian underwear specialist to see a new PoS display

BETA International 2016

unit, discover new products

and new styles – and enjoy a glass of bubbles.

Launched in September 2014, Derriere Equestrian’s effective, elegant and stylish garments for riders have won fans across the equestrian world.

The underwear is scientifically designed for equestrian sport, to eradicate chaffing and rubbing from seams and saddle sores. It also offers the ultimate in riding support and comfort for female and male riders.

Derriere Equestrian uses breathable fabrics and yarns, eradicating the adverse effects of materials that absorb perspiration causing chaffing and irritation to the skin.

The result is non-restrictive, supportive, light and extremely comfortable underwear.

JANUARY 2016 EQUESTRIAN TRADE NEWS

This nationwide wholesaler to the equestrian and country store sector showcases a large and diverse range of stable equipment, tools, hardware and rubber matting.

Trusted brands include Surefoot matting, Carrimore wheelbarrows, Saddlers stable equipment and hardware products, plus Patura electric fencing.

The newest member of the Carrimore wheelbarrow family, the 120L Dual Wheel Stable Barrow, will be on display.

Visit Earlswood Supplies to interact with sales staff and check out some unique show offers.

Stand M9.1

www.equestriantradenews.com

By Appointment to Her Majesty The Queen Manufacturer of Horse Bedding Bedmax Limited Northumberland

S H AV I N G S A N D H E A T L O G S

Come and get the full picture at

BETA INTERNATIONAL 2016

E D IN

B

and find out how you could benefit from

IN

MA

Come and say hello at the BEDMAX Stand

R ITA

all the market-leading products from the best-selling BEDMAX stable.

www.bedmaxshavings.com 01668 213467

STAND GUIDE

104

ETN (EQUESTRIAN TRADE NEWS)

EKKIA WITH almost 14,000 products – all of which are stock items - in its 628-page catalogue, this French wholesaler offers probably the most comprehensive range of equestrian products in Europe.

Ekkia showcases garments from its flagship brand Equi-Thème in the fashion show, which it also sponsors, as well as on its stand.

Stand E6.1

Always well worth a visit for merchandising ideas, this visually exciting stand has ‘shop windows’ in which its gloriously colourcoordinated stock is displayed.

Take this opportunity to discover the 2016 Equi-Thème Spring/summer collections. There’s also a wide range of breeches. Orders can be made via the Ekkia-Pro website, which enables retailers to check if an item is in stock.

Take a break with…

Jean François Vignion of Ekkia (stand E6.1) How often have you exhibited at BETA International?

For at least five years.

Visit ETN - BETA International’s official media partner - and you could be taking home £1,000s worth of products for your store.

It’s free to enter, just bring your business card.

Sign up for ETN’s weekly newsletter too. It’s free and brings all the latest happenings and appointments straight to your inbox.

You can also find out about ETN’s latest CPD features for farriers. These are in addition to existing AMTRA accredited CPD for SQPs and saddle fitters.

ETN’s CPD features are also online at www.equestriantradenews.com where you can answer quiz questions and earn CPD points – also for free.

If you sometimes can’t find your copy of ETN – perhaps because a colleague has borrowed it – why not take out a subscription for additional copies? Just call at the stand to get the job done. You can also pick up a free ETN media pack that lists upcoming features for 2016.

Stand P1.1

You may have a new product, new member of staff or new development within your business, in which case do come and tell ETN about that too. ETN is published each month for the trade, by the

trade – and exists to report on the trade.

In fact, ETN has been associated with the equestrian trade for as long as BETA International trade fairs have been running – that’s 37 years!

Take a break with…

BETA International 2016

Nicki Lewis of ETN (Equestrian Trade News, stand P1.1) How many years have you exhibited at BETA International?

ETN has been present at the show ever since it began, either on our publisher Equestrian Management Consultants’ stand [EMC is the commercial arm of BETA) or in the magazine’s own right. ETN is actually older than BETA International [and the BETA Trade Fair that preceded it] having first appeared in 1978.

What will be the star attraction on your stand?

ETN’s prize draw of course! One lucky retailer will win £1,000s worth of products for their shop - plus a retailer profile featuring their business in ETN. What do you predict will be the top trend in the equestrian market for 2016?

The GB equestrian team for Rio 2016. I’m sure everybody will be

JANUARY 2016 EQUESTRIAN TRADE NEWS

What will be the star attraction on your stand?

In addition to our new Equi-Thème Spring/summer collections highlighted during the Fashion Show, we have plenty of fascinating new ideas. For instance, there’s a range of products that use infrared rays to improve circulation and reduce tiredness.

What do you predict will be the top trend in the equestrian clothing market for 2016?

Nowadays riders are looking for technical clothing with uncompromising style. Our collections are pioneers in fashion trends.

Why should BETA International visitors make a point of calling at your stand?

To discover our stunning collection of clothing, products with interesting technologies – and to enjoy our exclusive and attractive offers!

Which is your favourite horse?

Padock du Plessis*Hn! Why? Because this grey stallion is ridden

by Timothée Anciaume, a French showjumper and Equi-Thème ambassador. Moreover because I love grey horses!

tweeting about it before, during and after. I’ll be supporting the British riders all the way, in all disciplines.

Why should BETA International visitors make a point of calling at your stand?

Come along and enter our prize draw – you have to be in it to win it! If you’re a UK retailer (equestrian) and don’t receive ETN, make sure you visit us at the show and sign up. You should be receiving ETN every month free of charge.

Stay up-to-date with the latest breaking news from our sector by signing up for our popular weekly ETN e-newsletter.

And if your company has products and services our readers (equestrian and country retailers) need to know about, come along and speak to me to find out how we can make this happen in ETN. Which is your favourite horse?

Corriegoyle was my amazing 14.2hh dun pony that wasn’t fazed by anything competition-wise. My Dad bought him for me as a green four year old; but Corrie and I grew in confidence together competing in all disciplines, although mainly eventing. We were a regular part of the Pony Club senior event team for area and national competitions. Corrie and I were also regulars on my uncle’s team chase team. This was in the days when all horses had to carry a minimum weight. Nevertheless, Corrie always got me home first – often well in front of the bigger horses - even though the weight cloth was bulging with lead! He definitely was a pony of a life-time.

www.equestriantradenews.com

STAND GUIDE

106

EMERALD GREEN FEEDS

EQUINE AMERICA (UK) Stand K9.5

It’s almost 100 years since A Poucher and Sons was established as a mixed livestock farm in Lincolnshire, UK. Grass drying began on the farm in 1945. But it wasn’t until 2012 that the Poucher family decided to develop its own brand of horse feed – Emerald Green Feeds.

Stand K11.1

With its grass and alfalfa pellets already selling like hot cakes, two new products were introduced last year. Alfalfa-mazing and Grass-tastic are 100% natural chops.

“We handle the whole process the feed goes through,” says Sarah Poucher. “We grow the crops, we harvest them and return them to our drying plant where we dry them for pelleting or chop. We then bag and bale the products on site ready to be delivered to customers.

“Because we have full ownership of the process, our products have total traceability, even down to the time they were packaged.”

Emerald Green Feeds is keen to develop a network of stockists across the UK and Europe. “Every show we attend – another job done directly by our family - we point consumers in the direction of a feed merchant or tack shop near them,” adds Sarah.

Come to this stand, and talk to the team with their name on the bags.

Find out how stocking Cortaflex HA Super Fenn could help your customers’ horses.

The product has been created by combining the world renowned, clinically tested equine joint supplement Cortaflex HA Super Strength with Super Fenn to provide great value, top quality care for horses and ponies of all ages and conditions.

The combination of these two outstanding supplements supports joint mobility for horses in competition or work, or those requiring help with joint care due to age or other reasons, says Equine America.

EQUINE CAREERS This exhibitor is in the business of serving the sales, marketing, administration and management sectors of the equestrian industry. Equine Careers specialises in vacancy advertising, management and executive recruitment.

“With our new website offering an interactive client facing facility, we’re a one stop shop for all your staffing requirements, including our Sales Agents Database, Sales Training Consultancy and new College Course Library,” says founder Emma Dyer (pictured).

Clients can now manage their own accounts and adverts online via Equine Careers’ ‘submit your vacancy’ facility and secure online payment. For senior appointments, it offers a bespoke search service.

Call at this stand to see current vacancies on display.

Stand D8.2

BETA INTERNATIONAL Agrihealth

Stand L2.1

TRUSTED SINCE 1966

LIVERYMAN BRIGHT LEDs LIGHT

16 m

2

BLACK BEAUTY

SOLAR LIGHTING & POWER KIT

POWERFUL BRUSHLESS MOTOR CLIPPER

STABLES | FIELD SHELTERS | WORKSHOPS | SUMMER HOUSES

FENCEMAN THE NEW CP RANGE

FENCEMAN Energy SUPER TOUGH & POWERFUL PREMIUM SOLAR PANEL

Saving.

High Performance.

ADVANCED LITHIUM BATTERY FOR FASTER CHARGING

SAFETY SWITCHING AND POWER METER

SILVER OINTMENT “Very Highly Recommended” CHARGES IN - Equine Magazine

ALL WEATHERS

NEW

MAINS QUALITY LIGHTING UP TO 6 HOURS PER NIGHT

NEW

CELSIUS GEL “Buy it if you want to speed up recovery time of your horses” - Horse & Rider Magazine

PLUG AND PLAY IN UNDER 10 MINUTES

-20°C

LEOVET – TRIED & TESTED

BY UK HORSE OWNERS

Visit us at stand L2.1 for the latest in Horse Care and Equipment Products Agrihealth T: 028 3831 4750 E: info@agrihealth.co.uk W: www.agrihealth.co.uk

107 Innovation is always big news at this British company. It was founded in 2001 to design, develop and deliver hard working products that “really make a difference to horses’ lives.”

Established brands include Tri-Zone boots, Stretch & Flex wraps and bandages, Equi-Chaps turnout protection, Field Relief fly and sun protection, Net Relief headshaking relief and the Equilibrium Therapy range of magnetic and massage products.

Equilibrium Products has now expanded into equine nutrition with the Stand F3.1

Take a break with…

Margaret Donnelly, of Equilibrium Products (stand F3.1)

Simply Nutrition range. Joining Simplyirresistible and the Munch range of healthy snacks with added benefits are some exciting new additions.

SimplyBoost, a range of highly concentrated, targeted vitamin boosts, and SimplySunshine and SimplyMare vitamin supplements will be showcased.

are paying more attention to caring for their horses, demanding products that are tried, tested and thoroughly researched for peace of mind.

How many years have you exhibited at BETA International?

Every year since 2001 when we launched the Net Relief Nose Net. And we’ve come a long way since then!

Why should BETA International visitors make a point of calling at your stand?

We are renowned for bringing new and innovative products to the market each What will be the star attraction on your stand?

Over the past 15 years, our company and product ranges have grown. year - and 2016 is no exception. We’ll But our philosophy has remained the same; designing and developing also be offering retailers exceptional show offers across all our ranges. innovative products to promote the wellbeing of the horse.

Adding equine nutrition enables us to address equine wellbeing wholly, with products to benefit horses inside and out. This year we showcase our new massage pad, massage mitt, magnetic chaps and magnetic back pad, as well as launching new products in the Simply Nutrition range.

What do you predict will be the top trend in the equestrian market for 2016?

In recent years we’ve seen more cross-over of products from the human health market to the pet and equine markets. Horse owners

A P P A R E L

•

Which is your favourite horse?

It has to be Timmy, my Irish sports horse. He is now 24 years old and has been instrumental in the development of many of Equilibrium’s products. Firstly, to relieve his head-shaking, we developed the Net Relief Nose Net. Years later, he was diagnosed with kissing spine and the Magnetic Back Pad and Massage Pad were launched.

Stretch & Flex wraps were designed for him as he needed super soft, comfortable leg protection to cover splints and the list goes on…

F O O T W E A R

•

A C C E S S O R I E S

Come and see our latest Autumn & Winter 2016 collection.

Contact matt@nobleoutfitters.co.uk to book a showing at BETA International, stand D7.1.

Find out more at nobleoutfitters.co.uk

STAND GUIDE

EQUILIBRIUM PRODUCTS

STAND GUIDE

108

EQUINE FUSION Stand D4.4

This Norwegian company developed its flexible, light and durable hoof boot in 2005. The equine ‘jogging shoe’ is designed to protect the hooves from shock, wear and unnatural pressure.

Key features provide support, dampening and grip to give the horse comfort and the rider ease of mind, says Equine Fusion.

The boots are tested, developed and produced in Europe, following European health and environment regulations. “The company prides itself on being young, modern, fun and creative,” says Siri-Anne Bergum.

“We always put the well-being of the horse first. We produce products with amazing design while keeping maximum focus on the health, safety and environment.”

EQUINE SPEEDSKIP Stand K9.4 Discover an easy and efficient way to keep stables, paddocks and arenas clear of manure and debris.

Made in the UK, the robust Equine Speedskip quickly clears the muck yet preserves the bedding or arena surface. With its new lightweight polymer rake, and

affordable cost, it’s a stable yard essential.

Visitors are invited to come to this stand to try it for themselves – and hear about a special show price.

EQUINE PRODUCTIONS Stand K10.3

This is BETA International’s official film provider. Equine Productions has also worked with Horseware Ireland, Bailey’s Horse Feeds, NAF, Carr & Day & Martin, Racewood, Boss Horseboxes and many more.

The company was involved with The Island Project starring horse trainer Emma Massingale. DVDs are available of the documentary and Emma will be on the stand throughout the show.

In the racing and eventing worlds, this exhibitor has developed the JockeyCam and RiderCam, as seen on Grand National winner Leighton Aspall and event rider William Fox-Pitt at Burghley.

EQUITURE Stand C1.3

You’ll find luxury equine accessories – such as bespoke crystal browbands - at this eye-catching stand.

Made in the UK from Sedgwicks leather and Preciosa crystals, the browbands come in more than 40 colours and five sizes. Styles include V-shape, curved, straight and Equiture’s speciality - the megabling curve.

See also matching earrings, stock pins and dog collars too.

“Equiture started off as an online based company, but we’re starting to expand into stores,” says Bethany Cornelius. “Our customers always comment how much better our products look in the flesh compared with photographs.”

ESPERADO Stand N6.2

This German made collection for horse and rider brings together high quality technical fabrics, colour and durability - all at affordable prices.

Esperado is attractive to retailers looking to supply new and exciting products that cover all disciplines.

See Tech stirrups from Italy. Made from a special alloy, they are equipped with a magnetic mechanism that allows for quick release of the foot should it be necessary. Once the foot has escaped, the moving part returns to its original position.

The Tech safety stirrup is suitable for jumping, cross country and dressage.

EURO-STAR Stand K5.1

HV Polo and Imperial Riding complete a formidable trio of brands on this stands. euro-star shows breeches as well as competition clothing, casual clothing and matching horse equipment consisting of rugs, saddle pads, bandages, boots, fly caps, headcollars and ropes.

The HV Polo fashion brand is inspired by its heritage in Argentina.

It features rich embroideries on jackets, waistcoats and fleeces and is complemented by saddle pads, boots and bandages.

Imperial Riding is dedicated to a young, fashion conscious audience with fresh colours and sparkly rhinestone detail. Competition clothes and trendy equestrian accessories are part of the range.

FEARNS FARM PARTNERSHIP Stand G3.1

Visit us at BETA International Stand D11.3

JANUARY 2016 EQUESTRIAN TRADE NEWS

This family-run business, with more than 20 years’ experience in the equestrian retail industry, is a BETA International newcomer.

However, you’ll recognise the names on show at this distributor’s stand. They include Equiline (rider clothing, horse equipment and saddles), Samshield (riding helmets), The DeNiro Boot Company, Bombers Bits and Zandona (horse boots).

“The brands we select to work with have to uphold our values of high quality, ultimate performance and excellent attention to detail,” says Neil White of Fearns Farm Partnership, pictured with his wife Elizabeth.

“It’s the right time to move the business forward and BETA International offers the ideal opportunity to showcase these brands to buyers from the global market.”

Sponsored riders Louise Saywell, Graham Lovegrove and Rebecca Hughes will visit the stand during the show. www.equestriantradenews.com

109

FIRST EURO GROUP

Stand F1.1

This leading designer and manufacturer from Pakistan launches a customised competition and leisure wear range under its own Rider Reborn brand.

First Euro Group has exhibited at BETA International since 2009.

“We also create and produce a variety of high end clothing for our respected clients under their own branding,” says managing director Noman Arshad (pictured). “We welcome all of you on our stand during the show.”

FAULKS & COX LTD (FCL) Stand C7.1

Practical products that sell all year round plus great merchandising aids. You can find all this and more here.

Faulks & Cox Ltd (FCL) has supplied the equestrian industry since 1981. The company continues to innovate and improve its offering which forms the mainstay of saddlery shop stock items.

“The great thing about all our products is they sell all year round, and they sell consistently,” says Chris Birch, sales manager. “Each product fulfils a practical need, yet is presented in a really attractive way and with a quality suited to its purpose.

“Branding and presentation are key to the trust built up in our products.

That’s why FCL offers Profit Pack systems to display our branded goods for sale while enhancing the look of the store,” adds Chris.

From full stands to counter-top display boxes, FCL creates as many opportunities as possible for consumers to buy top brands such as Tubtrugs, Tyre Rubber Products, Gorilla Brooms, Wm.Faulks Tools and Multi-Tubs.

Goods are delivered from a LEAN System warehouse in the UK Midlands, usually within three days, from stock.

Expect some welcoming BETA International grins from the FCL team (pictured), Chris Birch, Dean Cox and new European sales manager, Engel ‘just call me Engel’ Niggendijker.

Take a break with…

Chris Birch, sales manager, FCL/Tubtrugs (stand) C7.1 How many years have you exhibited at BETA International?

15 years.

What will be the star attraction on your stand?

Our Gorilla Broom range complete with POS stand and shop dispensers.

What do you predict will be the top trends in the equestrian and clothing markets for 2016?

In equestrian, Gorilla Brooms for immaculate stable yards. And in clothing, invisible reflective spray.

VISIT US AT BETA! SEE OUR NEW COLLECTION AT STAND J5.1

Why should BETA International visitors make a point of calling at your stand?

They’ll receive a warm welcome, maybe a gift and definitely the best range of all-season, top selling, bread and butter branded products.

Which is your favourite horse?

Bluey the family pony, loved by everyone at Lych-Gate Saddlery, Burbage.

W W W.MOUNTAINHORSE.CO.UK www.equestriantradenews.com

STAND GUIDE

110

FYNALITE

GRUBS BOOTS

See the new Sweepster broom, the latest in stable tools from Fynalite. The Stand J1.1

company launched its first shavings fork in 1985, and hasn’t looked back since.

“We’ve grown from humble beginnings with a single product made in a barn to our current factory in Alcester,” says general manager Leon Fynn.

“As a manufacturer, there’s nothing more satisfying than seeing the fruits of your hard work and to receive positive feedback from customers. The most important lesson we’ve taken from the last 31 years is that quality always sells.”

Fynalite offers a fork for every bedding system with a handle variant suitable for every operator. Whether your customers use shavings, straw, wood pellets, paper, hemp or rubber matting, Fynalite has a fork, broom, shovel, trolley or tool to meet their needs.

GRAYS OF SHENSTONE Stand H3.1

This famous name in equestrian and countryside gifts introduces an exciting new collection. See the splendid selection opposite the exhibition’s main entrance.

Stand P2.2

Catch two fresh boot designs as they join this performance footwear range.

New Highline boots’ traditional profile makes them ideal to wear at the stables, in a farm yard or for walking the dog. Designed to fit most calves, they offer reinforced heels and a strong sole for good grip. They come in sage green or mahogany.

Grubs also launches a new riding boot for Spring 2016. With a stirrup friendly Vibram outsole, it’s stylish too. Visit the stand to find out more.

Meanwhile the well-established Frostline range sees the addition of three bright new styles - Blueberry, Raspberry and Apple. They share comfort, underfoot warmth, waterproofing and grip with all Grubs’ boots.

Founded in 2003, Grubs has boots for all occasions. The team behind the brand are all active field sportsmen, fishermen or equestrians - so they know what works - and what doesn’t. Some great offers are in store here too.

111 Stand D10.3

For more than 25 years, this UK company has created natural feed supplements to support the condition and health of horses.

“All of our horse health products are developed by our vet and company owner Stephen Ashdown.

He uses a blend of his own highly scientific knowledge, together with ancient wisdom taken from all over the world,” says Sarah Graham.

Global Herbs has formulae to support and maintain mobility, digestion, breathing, laminae, skin and eyes. There’s also an Essentials range covering turmeric, garlic and cider vinegars.

Global Herbs supports retailers too, with an advice service and in-store training.

GUARDIAN EQUESTRIAN

Stand L8.1

Clever Fence Buster turnout rugs that work with electric fencing to prevent escapes can be seen here.

Guardian Equestrian, along with horizont (stand D6.2), also launch the new Genius rug range at this year’s show.

“Our unique rugs boast unrivalled performance and benefits that no other rug can offer,” says Lucy Roberson.

Electric fencing is popular with horse owners to manage grazing or restrict horses’ grass intake. These rugs are designed to avoid horses using their clothing as insulators and thus rendering the fence ineffective.

GRIFFIN NUUMED

Stand F10.3

New materials, new designs and more colours feature on this British manufacturer’s stand. Griffin NuuMed displays its bestselling lines in saddlepads, numnahs and accessories too.

Determined to source most of its raw materials in the UK, NuuMed has incorporated SpaceTec material from a Devon company into a number of designs. Benefits in saddlepads include comfort, effective moisture transfer and consistent air circulation.

As the result of numerous requests from saddle fitters, NuuMed has created a three pocket version of its HiWither Corrective Shim range.

Ask about own label and made-to-measure services here too.

HARRY HALL Stand Q7.1

A safety campaign in conjunction with Horse & Hound is the hot news here.

The initiative will take the latest safety products for horse and rider out to customers up and down the country. National coverage is promised thanks to working with the weekly title as a strategic partner.

Retailers can find out how to be part of it too, by calling at this stand.

“Come down and see us on the stand near the fashion show, you won’t be able to miss us!” says the Harry Hall team.

STAND GUIDE

GLOBAL HERBS

112

HAYGAIN HAY STEAMERS

Stand E4.3

Be among the first to see the HG-2000 hay steamer which is launched at the show.

It’s designed to steam a fully strung bale, loose hay from big round bales and square bales of hay and haylage. It can also be used with hay nets.

This new model is robust and easy to maintain and operate. The steamed hay, which is ready to feed in 50 minutes, retains its nutritional value and goodness.

The HG-2000 is a fully insulated unit that enables steam to penetrate to the centre of the bale, ensuring it’s streamed throughout.

Haygain has hay steamers for everyone, from large competition yards with big horses to small private yards with one pony.

HAYLO SLOW DOWN HAY FEEDER

This hay and Stand M10.3 haylage feeder slows down eating rates and allows horses to eat with a naturally low head position as nature intended.

Designed for indoor and outdoor use, the HayLo feeder holds approximately 6kg of dry hay or 5kg of haylage. It can be used to soak hay and has four fixing points to prevent it from being tipped over.

The feeding grill has three interchangeable discs with hole sizes of 90mm, 70mm and 50mm. The design is such that the horse can only access forage via the feeding holes.

One of the largest saddle makers in the UK that is a family concern, offering traditional skills and materials with a modern approach.

A long established business that is wholly dedicated to the production of fine saddles designed to offer comfort to both horse and rider, at an affordable price.

Saddles are available in a broad range of standard fits and also bespoke: General Purpose, Jumping, Close Contact, Dressage, Eventing & Pony.

King’s Saddlery, Monica House, Premier Business Park, Long Street, Walsall, West Midlands WS2 9DY United Kingdom

For more info go to: www.kingsaddlery.co.uk enquiries@kingsaddlery.co.uk

Or call us for a brochure on: 01922 641391 Fax: 01922 647982

JANUARY 2016 EQUESTRIAN TRADE NEWS

HEATHER HATS & ACCESSORIES

Stand P4.1

Exhibiting for the third consecutive year, Heather Hats & Accessories has gained a firm following within the equestrian and country clothing sector.

And that success, says Jon Stafford, is down to supplying high quality products using mainly British tweeds and waxed cottons - at affordable prices. “Retailers always look for new products to offer their customers, and Heather doesn’t let them down,” he adds.

Fresh arrivals include additional Harris Tweed styles plus new colours in best-sellers such as the Kinloch waterproof tweed cap. There are more bags and purses too – some with original tweed patterns.

No order is too small for Heather, says Jon. A next-day stock service is offered on most styles. www.equestriantradenews.com

113

HILTON HERBS

eading ld’s L r o FIRST” W e h T “ se HORSE Choo Equestrians

Stand B2.1

See newly branded dog and cat herbal supplements alongside Hilton Herbs’ equine range.

Products are formulated by a medical herbalist, and produced in the UK using human-grade ingredients. The company, which celebrated its 25th anniversary last year, has UFAS approval to ensure field-to-feed traceability.

Hilton Herbs uses a colour-coded category system to help customers choose what to buy for their animals. The packaging is user-friendly for consumers and retailers and, wherever possible, recyclable.

Exports go to more than 40 countries, including the US, China and Japan as well as in Europe. Products are sold via distributors, retail outlets, and directly via the company’s e-commerce websites.

Find out on this stand about Hilton Herbs’ new e-commerce websites specifically for the trade in the UK, US, France and Germany.

HOPE PASTURES HORSE & DONKEY SANCTUARY

Why should you stock our product range?

Good margins Excellent after-sales service and support National marketing campaigns Dedicated online stockists area Strong product display Store promotions Staff training programme Happy Customers

Stand D9.3

Find out how you can help Hope Pastures rescue, rehabilitate and re-home equines. This is one of two BETA International 2016 chosen charities.

“We’re a small charity,” says spokeswoman Kim Pengelly. “People contact us every day to rescue animals and our lack of bureaucracy means we can act quickly to help. We can’t take in all requests, but we continue to find space for those truly in need, thanks to our excellent re-homing programme.”

Hope Pastures also works hard to educate in animal welfare. Its Leeds city base allows it to provide therapeutic contact opportunities for people who wouldn't normally meet horse and donkeys.

“Within our educational work our yard team spends time supporting local travellers and others who know little of equine welfare,” Kim explained. “We prioritise rescuing mares from breeding environments and have a castration appeal and programme to help to tackle the over-breeding problem at source.”

With very few overheads, Hope Pastures spends 95p of every £1 donated directly on the animals. It costs over £8,800 per month to run the sanctuary, all funded by well-wishers.

“For a small charity like us, help from the equestrian trade with everyday expenses such as feed, bedding and rugs could make a ‘step change’ in the numbers of animals we can help,” added Kim. Pictured is Hope Pastures’ yard manager Sophie with Easter, a one day old foal the charity rescued after he’s been dumped at the side of a motorway in central Leeds. www.equestriantradenews.com

T: +44 (0)28 3084 8844 E: info@horsefirst.net

www.horsefirst.net

STAND GUIDE

114

HONEYCHOP HORSE FEEDS

Stand B2.2

Join a 30th anniversary celebration with this Suffolk based family firm.

Honeychop makes its high fibre feeds using high quality Conservation Grade oat straw. Home grown, or locally sourced from British growers, it meets Fair to Nature standards.

You’ll find nicely packaged feeds for all diets here. Oat straw has pride of place on the Honeychop menu, says the company, because it’s soft, palatable and has a low lignin content making it the easiest straw for a horse to digest.

HORSE FIRST Stand H1.1

Free delivery on all UK orders is just one reason to visit this stand. Horse First also wants to tell you about the

exceptional support it offers its retailers.

This full range of supplements is used by some of the world’s best-known riders. It’s been developed by scientists and experienced horse people to deliver the best possible results.

HORSE & COUNTRY TV

HORSE & HOUND Stand D7.3

The 131 year old weekly title and its website have big plans for 2016 when all eyes will be on the Rio Olympics come August.

H&H’s coverage from Brazil will be presented in special editions (28 July and 4 August for preview content, and the reports in 11, 18 and 25 August) with glossy covers and thick spines. There will also be extensive web coverage from the onthe-scene team.

Other standout issues with extra paging include the show directory guide (25 February), the Badminton report (12 May), the Horse of the Year Show issue (13 October). There will also be guest-edited, discipline-specific special issues in the Spring.

The website is the place online for up-to-the-minute coverage from all the major events. It also carries behind-the-scenes galleries, serious and entertaining features, plus a lively forum and horses for sale section.

Publisher Time Inc (UK)’s ad sales team will be on the stand.

HORSESHAPE Stand J11.2

This 3D-scanning system from Germany provides innumerable saddle fitting solutions.

Mobile and easy to use, it measures the horse’s back surface area digitally, quickly and with great accuracy. The data is then uploaded and processed on an online platform.

Stand D6.1

Featuring a mix of international equestrian sport, well known horsemanship trainers, behind the scenes reality shows and documentaries, H&C TV appeals to an ABC1, largely female audience of active horse lovers and riders.

In the UK and Ireland, the channel is viewed in more than 11 million homes on Sky. Over the last year, average quarterly reach has been 949,000 unique individuals, says the broadcaster.

H&C TV is also available over the internet and on mobile and tablets through H&C Play.

BETA International 2016

The channel also broadcasts in The Netherlands, Sweden, Germany and Australia. In The Netherlands, it reaches between 350,000 and 500,000 people each month.

“TV builds long-term brand fame, and drives short-term response,” says managing director Richard Burdett. “One third of all website visits are as a direct result of TV advertising.”

HORSE & RIDER/PONY MAGAZINE Stand P6.2

With its two monthly equestrian magazines, publisher D J Murphy spans the whole age demographic. Head for this stand to discuss bespoke marketing packages to meet your promotional needs.

You can also find out how to submit your products for independent testing as part of Horse&Rider’s awards for best product and value. Those featured as winners benefit from coverage in the magazine, plus product promotion on shelf, online and via social networks – not to mention winning a rosette!

Horse&Rider has been shortlisted in three categories in the IPN [Independent Publishers Network] awards, including Consumer Magazine of the Year.

JANUARY 2016 EQUESTRIAN TRADE NEWS

Measurements taken can be accessed anytime and anywhere via PCs, laptops, tablets and smartphones. Scans can be printed out; users can even create life-size models of horses’ backs.

Saddle fitters work with constantly changing shapes. So the ability to measure and store every precise detail, and digitally share it too, is well worth exploring.

HORSEWARE IRELAND Stand E7.1

BETA International is “a critical platform for showcasing our full A/W16 collection to our precious retail partners,” says Emma McCabe of Horseware Ireland.

Over the years, this exhibitor’s BETA International Innovation Award winning products have included the Micklem Bridle, Ice Vibe Circulation Therapy Boots, Sportz Vibe Massage Therapy Rug for Dogs and the Rambo 'Wug'.

So watch this space – because Horseware has four new products entered this year!

This Irish company celebrated its 30th anniversary last year, selling out of its Limited Edition Duo rug created to mark the occasion.

The company also won the best non-broadcast award at the Equus Film Festival in New York City for its Made by Horses, For Horses video which to date has had two million views.

Call at this stand to see the latest innovations that will make life easier for horse and rider.

www.equestriantradenews.com

115

JENKINSONS/ELICO EQUESTRIAN

STAND GUIDE

HORSEZONE.CO.UK

Stand C5.1 You’ll find this equestrian wholesaler – which has supplied the trade for 180 years - next to the Chill-Out Zone.

But you won’t have time to relax on this stand… there’s so much to see!

This premium equine classified sales site was launched by leading bloodstock auctioneers Tattersalls.

Horsezone.co.uk is used and supported by top professionals including Aoife Clark, Sharon Hunt, Jock Paget, Spencer Roe and Shane Breen.

Advertising starts from £20 for a basic listing which runs until a sale happens. Users can upload multiple videos and photos. The Horsezone team is always happy to help, and can even place listings for advertisers.

Stand A4.2

HOUSE OF CHEVIOT Stand M1.1

Warm your toes on this stand with country and equestrian lifestyle socks.

Manufactured in the Scottish Borders, each pair combines traditional, hand-crafted skills with the latest knitting technology.

“We have broadened our product range this year to meet the aspirational needs of a growing country market which is increasingly looking for distinctive styles and colours,” says Ann Sadler.

Check out a memory foam range, new haynets and horse rugs. And that’s just for starters.

From its own comprehensive range of Elico branded products, to a host of other major brands, you’ll find plenty of exciting and exclusive items.

Jenkinsons also has the everyday items required by every equestrian retailer.

The new Elico Memory Foam range covers girths, girth sleeves, saddlepads, head and nose protectors for headcollars and training rollers.

Also new are Elico Little Piggy haynets, designed to encourage slow, trickle feeding with their small holes. Marketing with the Little Piggy logo, they have great POS appeal too.

The latest Elico rugs collection features turnouts in plain and exclusive Elicouture designs, stable rugs, fly rugs and new showing fleeces along with a soft PVC rainsheet.

Welcoming you to the stand will be Keith and Elizabeth Ellis along with their sons, Stephen and Richard. They can tell you more about how their range is advertised nationally - and how their products are presented for maximum impact in a busy retail store.

Emerald Green Feeds 100% Natural Grass and Alfalfa Feeds, see our website for details of the full product range.

“I use Emerald Green Feeds’ pellets for all of my horses because they are so versatile and provide a totally natural feed. My horses look and feel in great condition with gleaming coats ready to perform to their best.”

Sarah Bullimore, 4* Event Rider

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116

IKONIC SADDLERY Stand K10.1 This Belgian saddlemaker displays its new jumping model, the Ikonic Elite.

Made with high quality leather from French tanneries, it has gel pads in the seat and at the gullet tips to help absorb the impact when horse and rider land over a fence.

The Ikonic Elite features a reinforced composite tree.

There’s also a semi-rigid plate at the back of the flap to discourage the rider’s leg from moving back while jumping. It does, however, still allow easy access to the girth straps.

Ikonic saddles use French and Italian leather, have interchangeable gullet systems and refillable wool panels. The company also offers horse and rider textile items, bits and leather care products, all aimed at the high end of the market.

JEREMY RUDGE SADDLERY

See the new Horizon saddle collection.

Designed as an entry level product from this renowned saddle-maker, it’s available in GP, jump and dressage styles and retails at around £1,200.

"The Horizon range complements our normal made-to-measure saddles,” says Jeremy Rudge. “From the reaction and orders from overseas, it’s clear that it’s already meeting a market demand."

Each saddle model has a different configuration of tree, specially selected for different shapes of horse. They’re produced in high quality leather throughout and come with a choice of a deep or open seat. The dressage version comes with Velcro knee blocks.

Stand K10.2

JOHN WHITAKER & BROGINI Stand F7.1

New products from John Whitaker International and boots brand Brogini are showcased here.

John Whitaker International has revamped its entire saddlery collection, producing its most advanced saddles yet.

A decade of expertise and rigorous testing has gone into the project. While it already boasted some of the world’s finest saddles, the revised range guarantees that from dressage to showjumping, hacking to eventing, there’s a John Whitaker saddle to suit most disciplines and riders.

Various models bear the names of cities in which John Gemma Bates, of John Whitaker International Whitaker has competed and, (stand F7.1) more often than not, won big classes.

How many years have you exhibited Also on this stand you’ll at BETA International? find Brogini’s latest boots Too many to remember! range. Crafted from the What will be the star attraction on finest quality leather, they’re your stand? designed to cater for the We’re extremely proud of our revamped needs of every type of rider. saddlery collection. The changes we have made now guarantee The Competition Essentials that riders who use our saddles will have a more comfortable Collection, including the ride, thanks to the inclusion of new, softer seats. There’s also be Ostuni and Capitoli boots, no need to break-in our new saddles as they are all made from offers practical yet beautiful soft European leather, which is ready to go from day one boots that are perfect for competing or everyday What do you predict will be the top trend in the riding. equestrian clothing market for 2016?

All models in the Gio B High tech clothing, made from performance fabrics, will be big Kids’ Collection feature an for 2016 - and this is where we’re focusing the John Whitaker elasticated panel along the International brand. Technological advances are creating rear zip – perfect for young products which enhance horse and rider performance and so are riders’ growing legs. The sole definitely something to look out for. is made from durable rubber, and the upper crafted from Why should BETA International visitors make a soft yet hardwearing leather, point of calling at your stand? making these fashionable We are industry leaders and have more than 15 years’ experience boots dependable and tough. designing and manufacturing equestrian products. We have Designed for active improved our brand clarity and product range and would love for outdoor lovers, the Lifestyle everyone to come to stand F7.1 and see all our hard work!

Collection is engineered Which is your favourite horse? to take your customers up Milton [the wonderful grey showjumper ridden to international mountains, through dense success by John Whitaker] because he had a cheeky personality. woodland and wading through streams with ease.

Take a break with…

visit us at BETA 2016 www.kerbl.com Stand E2.4 www.trilanco.com Stand J7.1

www.equestriantradenews.com

117

KANYON OUTDOOR

KEELA

Stand P4.4

The Heritage range from this outdoor apparel brand crosses from country sports into the bushcraft

sectors.

It features British fabrics and yarns, including Harris Tweed, Pittards Leather and Ventile.

The Harris Tweed Bush Smock (pictured) is made in the UK from Harris Tweed – which is naturally water, wind and fire resistant - spun in the Hebrides.

Keela Heritage trousers, with wax cotton panels at the knees and inner legs, are durable and comfortable - perfect for the everyday adventurer. See also a variety of shirts, including the Country Check Shirt with a supersoft feel.

Stand P7.1

“Our passion at Kanyon Outdoor is providing our customers with premium quality, stylish and durable outdoor footwear that offers superior comfort and fit,” says marketing manager Teresa

McHugh.

See the new range of classic and contemporary country boots for A/W 16 alongside current best-selling styles.

Hand-made using the finest materials, Kanyon designs its long boots in additional calf fittings to ensure perfect fit and optimum comfort.

“We have the expertise and knowledge continually to develop new pioneering ideas and manufacturing processes,” adds Teresa.

These include waterproof membranes for breathable, all-day comfort. Then there’s Kanyon’s extra comfort footbed, designed to cope with long, busy days.

Visitors can also see Kanyon’s collection of boat shoes.

KENNEDY EQUI PRODUCTS

Stand J4.2

This Irish company specialises in spurs, stainless steel studs, kits and tools.

Generations of experience with sport horses and engineering for the plastics industry come together at Kennedy Equi Products.

“We’ve aimed to create products that help improve equestrian experiences to suit all needs at every level,” says Ivan Kennedy.

EasyTap addresses the difficulties of studding up horses, while stainless steel EasyStuds means no more rusty studs. There are styles for all disciplines and ground conditions.

EasySpanner has a handle angled at 45 º to help avoid that all too common knuckle-grazing. All studs and tools come in sets.

See also EasySpurs with a polymide rubber mix body that fits snugly around the boot to prevent movement. The end of the spur is at a 5 º angle, limiting the need for the rider to turn out his or her toes. They can be used in FEI competition.

118 Visit us on Stand M11.2

Accessories for the Competition Rider

KIKON

Stand F8.3

This exhibitor might be a BETA International debutant – but managing director Kent Kirby and his colleague Peter Petherick have been involved with the saddlery trade for more than 40

years.

Kent and Peter developed the original Non Slip Grip Saddle Pad, which they offer to the trade. Kikon also has exclusive UK distribution rights to the Le Tixerant ergonomic girth system.

New to the company’s bridlework range is a dressage collection including a rolled bridle and matching headcollar, both with crystal browbands.

KINGS SADDLERY

ShowQuest www.showquest.co.uk

Stand G11.3

Saddle fitters and retailers who bring a business card to this stand are in with a chance of winning an exhibited saddle in a raffle.

This year sees Kings Saddlery celebrate 30 years manufacturing in Walsall.

The company is run by brothers David and Robert Rathbone who began their careers as apprentices at Butler Bros in the town.

Today, King Saddlery exports to Europe, the US and Australia. It remains a family business with sons Leigh, David and Robert now taking active roles.

As you’ll see at BETA International, fresh ideas and materials are constantly joining the range. “We believe that if we work closely with saddle fitters, we’re able to adapt saddles from our range with various modifications to suit the varying sizes and fits of today’s equine population,” say David and Robert.

KINGSLAND

Stand M6.1

Hailing from Norway, this luxury brand combines equestrian wear with fashion for horse and rider.

Professionals love this label. The Kingsland dressage collection is worn by the world number one, Charlotte Dujardin.

You can also see helmet brand KEP Italia here. Elegant and safety conscious, KEP is worn by another world number one – Britain’s own top showjumper Scott Brash.

KINGSLEY EQUESTRIAN

Stand P3.1

Exclusive stable tools & yard products Unique British Craftsmanship Tel: +44 (0) 1789 764848

www.fynalite.co.uk

JANUARY 2016 EQUESTRIAN TRADE NEWS

This new exhibitor is the sole UK distributor of Kingsley bridles and saddlery accessories.

The non-leather elements of the range, such as this saddle pad, have been developed using expertise from the aerospace industry.

Polyester fibres are woven into a pyramidal shape, creating a material which is waterproof, shock absorbent and which distributes pressure. The material structure maintains its form and is breathable too.

Innovative ideas here include tendon boots with thermoplastic properties, enabling them to be moulded and remoulded to create a tailored fit.

Kingsley also has anatomically designed snaffle and double bridles. In flat or hand-sewn round leather, they’re available in black or chestnut with lined nosebands in white or cream.

Browbands can be inlayed with a choice of coloured Swarovski crystals for a bespoke finish. This design is replicated to create adjustable head collars.

Also to be seen here are anatomically shaped, pressure distributing girths and breastplates. www.equestriantradenews.com

119

KONIA EQUESTRIAN

Stand B4.1

See a first at this stand - Canadian made equestrian down jackets that are warm, stylish and practical.

Using only the finest materials and the highest grade of Canadian standards in down, Konia Equestrian builds quality to last a lifetime.

The collection was inspired by a rider who wanted more from her outerwear. So she teamed up with a manufacturer with over 30 years’ experience in the down wear business - and Konia Equestrian was born.

The result is garments incorporating never-before-seen, rider friendly features.

See the new Fall/Winter collection here. This exhibitor is seeking UK and European distributors and would like to discuss potential business opportunities.

See ETN Talks Horses on page 48.

LINTBELLS

Stand E5.1

Learn about scientifically developed supplements for horses containing premium Green Lipped Mussel.

Yumove Joint and Yumove Active Joint have been developed to support and maintain horses’ joint health and integrity during strenuous exercise and recovery.

Yumove Active Joint is especially suitable for performance and working horses, with key active ingredients including glucosamine, MSM, hyaluronic acid and Green Lipped Mussel.

Yumega Hoof supplement for Horses contains ingredients designed to help support a healthy, strong hoof wall and encourage high quality horn growth.

Yumega Skin and Coat offers golden flax oil, starflower, salmon oil and vitamin E, ideal for sensitive skin and to improve coat condition.

LIKIT PRODUCTS/STUD MUFFINS

Stand D10.1

Having acquired the license to manufacture Stud Muffins in 2014, Scottish based parent company Talisker Bay divides its stand between the delicious horse treats and its famous Likit stable toys.

Bright and colourful, the Likit stand is always easy to spot. It offers plenty of inspiration for setting up your own eye-catching displays in store too.

The range includes something for every equine, from licks and treats to the most extensive and innovative choice of stable toys on the market. Look out for the new colour Boredom Breaker and Likit Holder which have been added following a Facebook poll involving the brand’s many fans.

Stud Muffins come in a choice of pack sizes, including re-sealable bags to maintain freshness. The wholesome treats contain a host of natural ingredients, including linseed, fenugreek and whole grains, to ensure they are as healthy as they are enjoyable.

Stockists can benefit from special BETA International promotional packages on Likits and Stud Muffins. The offers are available through UK distributors Westgate EFI and Trilanco who are both exhibiting at the show.

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120

LUBRISYN

Stand M1.2

From America, Lubrisyn HA is a liquid oral joint supplement that’s now available in the UK and Ireland.

As synovial fluid breaks down with age and activity, horse’s joints can become sore and stiff. And this can have a big impact on performance, especially for racehorses.

Lubrisyn HA offers hyaluronan (HA), a naturally occurring part of synovial fluid that lubricates joints. UK outlets are sought.

LUMINOSITY

Stand N10.4

Safety is in the spotlight here. See the latest high visibility Visijax jackets and belts incorporating cutting edge, wearable technology.

Also on show are accessories for active horse and dog owners who want to put safety first.

MATCHMAKERS INTERNATIONAL Visit us on stand L1.1 at BETA 2015

Stand H5.1

Enter a competition to win a table full of stock. It’s all happening here at the home of Harry Hall, Caldene, Masta and Cottage Craft.

New products and retail solutions are also waiting to be discovered.

“We invest heavily in training our team here at Matchmakers team so they are product experts with in-depth knowledge in sales and marketing solutions that can help grow your business,” says Danielle Fenton of the company.

Best-selling products and new collections from across the brands feature on this stand. “Inspiring and innovative products to excite your customers,” are promised.

Intriguingly, Cottage Craft will be showcasing a product which you’ll be able to try yourself. Visitors will also have the chance to win a Cottage Craft table. Complete with merchandised stock, it’s guaranteed to add value to your shop floor.

“We’ve developed a range of unique, complete in-store merchandising and POS solutions,” added Danielle. “Pop over to our stand for a drink and to meet the team.

JANUARY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

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MINEXCEL NUTRITION

Stand D8.5

Find out about Foal-Gard Paste which contains pure spraydried first colostrums and pre-biotics. The product’s high available energy is absorbed and used quickly.

Karina and Alexander Elsass, of the Danish stud York Stutteri, say: "For several years, we used frozen colostrum or blood plasma for treating foals with unsatisfactory immune response. We’ve often found that the foal will not take the bottle or doesn’t drink sufficient levels.

“With Foal-Gard, however, we’ve found a real lifesaver which is easy to handle, effective and very economical. It’s our preferred alternative to the mare's own colostrum or as a booster for slow starters.”

BETA International Stand G10.1

Made in England

MOTHER BEE

Outstanding Performance & Protection Stand D8.3

See natural beeswax based products for humans and animals.

They’re all based on a generations-old family recipe of allnatural ingredients including essential oils.

Soothe and Protect Cream for Animals is joined by products for the people who care for them. Yard Hand is a balm especially for those who spend their winters outside. Mother Bee also has lip balms.

Available in handy, pocket size tubs, these products make ideal gifts as well as having many useful applications.

Made in the UK from high quality UK sourced rubber for easy application.

MY GROOM BY CDN HORSE

Stand E10.1

Is this every horse owner’s dream come true…? A machine that cleans tack.

“Put an end to time spent cleaning tack with the first machine that not only cleans leather items but also washes rugs, numnahs and other fabric equipment too,” says this exhibitor.

“Even the most neglected, dry and/or mouldy leather comes out clean and supple after 20 minutes. And the diamanté on browbands stays in place, proving how gentle yet effective is the cleaning process.”

CDN Horse says the average cost per load for material items, including water, electricity and detergent, is under £1. For leather, it’s 25p per item, based on six bridles per load.

With an RRP of £795 plus VAT, the average UK yard should find the ecologically friendly machine pays for itself in eight to 12 months. www.equestriantradenews.com

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MOUNTAIN HORSE Stand J5.1

“Mountain Horse is back, and it feels great!” says Bertil Sjöswärd, managing director

Yes, the well-known name marks its return to BETA International with a spectacular stand and the unveiling of a fresh collection of clothing, footwear and bridlework.

Mountain Horse established a new subsidiary Mountain Horse UK - in 2015. This move enables it to distribute its products directly from its headquarters in Sweden.

Highlights to watch out for include the Sovereign boot from the Harmony Collection. “It continues to fly off the shelves and will be joined by a paddock version launched at the show,” says Bertil.

The established Snowy River long winter boot will be joined by three new, short versions: a zip, a lace and a pull-on.

Along with a clothing collection for women, visitors can see additional ranges for men and children now available to UK retailers. Combine this with the new competition wear, and Mountain Horse can safely claim to offer the complete apparel solution for any equestrian shop.

Take a break with…

Bertil Sjöswärd of Mountain Horse UK (stand J5.1) When did you last exhibit at BETA International?

About 15 years ago. It’s good to be back.

What will be the star attraction on your stand?

We’re incredibly proud of our footwear, clothing and bridlework ranges. But, apart from the stand itself - which is pretty spectacular – we’re particularly excited about our new Snowy River Boot Collection of brilliantly designed footwear with meticulously selected, good quality leathers. This collection can only be seen at BETA International, so don’t miss it!

NAF Stand M5.1

Find out about the vast array of retailer support behind this well-known brand of equine supplements and care products.

“Our commitment to quality and innovation doesn’t end when our products leave our factory,” says newly appointed brand manager for NAF, Melissa Newman.

“The NAF sales team pride themselves on offering our retailers an unrivalled level of customer care and service. This includes full marketing support, general and bespoke POS, advice on merchandising and stock levels plus full product training.

“Consumers are supplied with excellent product advice through our nutritional helpline too.”

NAF supplements target equine health and well-being from the inside, while the outside is supported by its renowned applications. The range provides every rider and horse owner with products for the top level competition horse to the much loved family pony.

As an Official Supplier to Team GBR and supporter of the FEI’s Clean Sport campaign, NAF is trusted and chosen by competitors and leisure riders alike.

“Our unique formulations are at the forefront of equine nutrition, and are developed by leading international veterinary scientists and qualified nutritionists,” added Melissa. “All our products are extensively trialled, quality tested and industry proven.”

NIKWAX

Stand P4.2

Call at this stand and try a sample from this outdoor cleaning and proofing specialist.

This environmentally friendly, British brand has won a Queen’s Award for Enterprise in Sustainable Development, underlining its environmentally friendly credentials. Its water-based products are free from harmful substances.

Key lines on show include Nikwax Rug Proof, Rug Wash and a leather care collection of high performance cleaners and proofers for leather tack and footwear.

NOBLE OUTFITTERS

What do you predict will be a top trend for 2016?

I seriously believe that environmental and welfare issues will be major talking points this year. Words such as ‘sustainable’ and ‘ethical’ will have more consumer and retailer impact than ‘lowcost’ or ‘bargain’.

BETA International 2016

Brands like Mountain Horse, with our prize-winning record of corporate responsibility, will be at the forefront of bringing carefully sourced and responsibly manufactured garments to the equestrian marketplace.

Why should BETA International visitors make a point of calling at your stand?

The unprecedented demand for our new Sovereign boots demonstrates the popularity of Mountain Horse’s new image. I can assure you there’s more to come. I promise you, the Mountain Horse stand will be one of the most striking, stylish and intriguing at the show. The clean, modern layout reflects our transparent and uncomplicated way of trading. Come and experience it for yourself.

Which is your favourite horse?

I have many favourites among horses. In the local riding club my favourite horse is named Kalle. He is tall enough for me and we work really well together. As for beauty, my wife owns a horse named Tocano, a Lusitano imported from Evora in Portugal. When it comes to personality, my father and sister-in-law share a horse named Tuxedo Rose. He’s the one in the picture. He’s calm when needed, and explosive when needed; a very good combination indeed.

JANUARY 2016 EQUESTRIAN TRADE NEWS

Stand D7.1

Following its launch at BETA International 2015, Noble Outfitters returns to introduce an extended apparel range with further layering garments and outerwear.

The men's collection has new waterproof and breathable outerwear, as well as an insulated gilet and jacket styles. Men's base layers include a crew and quarter zip plus a technical fleece.

The success of the Balance Riding Tight, a pull-on casual breech for women, has prompted the arrival of the new Signature Breech. Designed for competition it has four-way stretch.

On the footwear front, a cropped style yard boot with ‘pop’ colour detailing joins the Muds rubber boot range. There’s also a fun new collection of Peddies socks in bright colours.

Perfect Fit gloves now come in competition-compliant tones of navy and brown as well as hot new seasonal colours.

Also new from Noble Outfitters is the Guardsman fly mask. Offering generous eye clearance, padding and UV protection, it comes in black and gold. www.equestriantradenews.com

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NEUE SCHULE Stand D2.1

Great excitement surrounds the launch Neue Schule’s latest Turtle Top bit.

The new Turtle TongueSMART is cleverly designed to accommodate a large tongue. You can find out more on this stand - and see it in action in the horse demonstration arena.

The Neue Schule range is ergonomically designed and manufactured using Salox Gold, a metal formulated for warmth and softness to promote acceptance and relaxed communication.

The Academy is Neue Schule’s online lorinery course which includes training for retailers. Find out how to enrol here.

All eyes will be on ITV newscaster Alastair Stewart when he presents the 2016 Neue Schule Bitting Adviser of the Year award.

Neue Schule is the main sponsor of BETA International.

NOEL ASMAR EQUESTRIAN Stand P3.2

On its last appearance at BETA International in 2011, this Canadian equestrian fashion brand collected an innovation award for its All Weather Rider Jacket.

The timeless garment typifies Noel Asmar’s design philosophy; to create fashion with function and combine tradition with technical materials.

As well as its established line of show, lifestyle and technical apparel, the brand also manufactures luxury Italian leather handbags and accessories.

Two collections are launched each year to join the core range.

Take a break with…

Noel Asmar of Noel Asmar Equestrian (stand P3.2 How long have you exhibited at BETA International?

We initially attended in 2011 when we launched our brand, and again in 2012. Now we’re back to celebrate our fifth anniversary.

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What will be the star attraction on your stand?

I’m the lead designer and I’ll be on the stand on the Sunday and Monday to introduce the collection to you.

What do you predict will be the top trend in the equestrian clothing market for 2016?

The crossover between functional equestrian and mainstream fashion is a growing trend. We look forward to introducing new ideas in technical fabrics, and styling them for wear in and out of the ring.

Why should BETA International visitors make a point of calling at your stand?

Come along and experience revolutionary design and innovative fabrics at our stand. You can also to preview the Fall/winter 16 line before anyone in the world!

Which is your favourite horse?

My Friesian Jake is a dream horse. Not only majestic and stunning, he is a gentle giant and great with my family. He has a lifelong home with us.

www.equestriantradenews.com

No Boundaries

Kanyon Outdoor’s premium range of country and riding boots have been developed to provide footwear that is not only hard wearing but comfortable and stylish too. All of our boots are handmade using full grain leather and our waterproof boots feature a K-DRY waterproof membrane which provides breathable comfort for all day wear.

To find out how to become a stockist of the Kanyon Outdoor range call 0870 7706600 or email: info@kanyonoutdoor.com www.kanyonoutdoor.com

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OLLARD WESTCOMBE Stand N6.1

Check out Apollo Air – as modelled by legendary hurdler Hurricane Fly. These breathable products are created with comfort in mind.

The range includes saddlecloths, equine boots, gloves, girths and coolers.

Also from Northern Ireland based Ollard Westcombe is the Cameo brand. A long established supplier to the trade, this label covers rider clothing, rugs, tack, grooming and stable equipment.

Thanks to on-site facilities, retailers’ own brand ranges can be manufactured and one-off requests fulfilled.

See also Eco Rider. The collection of jumping, dressage and general purpose saddles, stirrup leathers and martingales is made from leather tanned using materials derived from sustainable Mimosa trees.

OMNI CAPITAL RETAIL FINANCE

Having supported British retailers since 2009, this is one of the Stand: B5.3 UK’s leading providers of point-of-sale retail finance.

“Horses can be an expensive hobby; therefore we recognise that many customers cannot afford to pay for purchases up-front. We enable businesses to offer their customers the ability to pay for goods and services in monthly instalments,” says Emily Thomas.

The latest technology enables Omni Capital Retail Finance to provide consumers with a quick and convenient way of borrowing money.

“We offer both interest free and interest bearing credit facilities,” Emily explained. “Interest free can be a great way to attract customers, and is particularly beneficial when products are of high value.”

Finance packages are flexible and allow qualifying customers spending over £250 to apply. Finance can be used on one expensive item such as a saddle, or for a combination of items.

“We offer a no-cost proposition to retailers. There is no initial sign-up fee, no on-going processing costs and no third party subscription costs,” added Emily.

OTTO SPORT INTERNATIONAL

BETA International 2016

Stand N8.1

This German company supplies riding surfaces. Customers include the 2010 World Equestrian Games in Kentucky and Global Champions Tour in Rome.

A recent project has been installing 33,500 square meters of OTTO Sport Surface for the organisers of the Rio Olympic Games.

Rider and company founder Werner Otto originally created the OTTOPerforatedMat in his basement. The surface has since been installed in more than 6,000 arenas worldwide.

Meet the multi-lingual team on this stand and find out how they work with clients through planning, installation and maintenance of their surfaces.

PD HORSES Stand D10.2

This start-up company puts tack lockers in the spotlight.

Its RC-series covers lightweight, small and economical lockers as well as heavyweight, large and luxurious models. All lockers can be customised.

JANUARY 2016 EQUESTRIAN TRADE NEWS

PAMPEANO POLO Stand F11.1

Born in the polo fields of Argentina, this polo equipment brand is now stocked from department stores to independent boutiques worldwide.

Pampeano means ‘from La Pampa’ - an area of central Argentina renowned for its vast rolling plains, beautiful estancias and heritage of horsemanship.

Off the field, pampeano offers exquisite polo belts and leather goods.

“Our products are skilfully hand-made by true artisans,” says Abby Avery. “Our belts each take four to five hours to hand-craft, meaning no two will ever be quite the same. They are as individual as the people who wear them.”

PARALLAX PLASTICS Stand D9.2

Last year’s BETA International saw the launch of The Hay-Saver. And now the portable, 250 litre capacity slow feeder is joined by a stable corner version.

The new product comprises a custom-made haynet designed to fit most plastic corner feeders. It works on the same principle as Parallax Plastics’ other feeders, by promoting trickle feeding, restricting intake and preventing waste.

A range of buckets, water troughs and trugs is also offered here.

“We can drop ship deliveries for online retailers, and offer great discounts for stockists’ customers,” says sales director Anna Gardner.

PRESTIGE WICKER Stand N9.5

Hand-crafted wicker pet beds, baskets and carriers are manufactured by this exhibitor.

Sizes are available to suit all domestic animals.

Made from high quality willow, these environmentally friendly, artisan products are sold directly to retailers. A bespoke design service is offered.

PRESTIGE ITALIA Stand J10.1

This Italian manufacturer introduces the X-Perience jumping saddle.

It’s built on a new tree developed following studies of equine conformation and human anatomy.

The panels are relatively broad along their entire length to create a good weight bearing surface.

The panels are also “extraordinarily thin,” says Prestige Italia, and integrated with the under-flaps for a close contact.

The saddle’s seat and panels incorporate X-Technology, a honeycomb elastic membrane combined with a layer of soft rubber. This replaces traditional felt in the panels; while it creates cushioning in the seat.

Prestige Italia has other new products to see on this stand too. www.equestriantradenews.com

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PROFESSIONAL’S CHOICE Stand F8.6

Meet the creator of the original Sports Medicine Boot.

You can also check out the new Pro Performance line. Made using the same technology as American football helmets, these show jumping boots incorporate an air bag cushion.

The boots are anatomically shaped to fit horses’ legs, lightweight and do not absorb water. The durable outer shell is ventilated and has a breathable foam lining.

REDPIN PUBLISHING Last year, Redpin Publishing acquired Showing World magazine and the Showing World Awards.

Showing World is mailed directly to 11,000 showing society members. The title joined Redpin’s other specialist publications Native Pony – covering the mountain and moorland scene, and Inharness for driving enthusiasts.

Redpin says its seven regional publications continue to give unrivalled backing to advertisers. Distributed through more than 1,100 retail and equestrian outlets, content in 2015 included training features with Harry Meade, Polly Williamson, Tim Page and Jess Dimmock.

Call here to find out about Redpin’s print and marketing services. “Our print power means we’re able to pass on savings,” says Briony Simpson of the publisher.

“For promotional leaflets, product brochures or your own magazine, talk to us about how we can help you save money and deliver a great quality product.”

Stand J5.2

ROCKFISH Stand M2.1

Come and give it some welly at the Rockfish boot bar!

That’s the invitation from this exhibitor…

Here you’ll find the latest styles based on a tried and tested rubber formula which is guaranteed resistant to farmyard acids. Furthermore, these boots’ enduring flexibility ensures they don’t split, leak or crack.

“Rockfish wellies deliver supreme durability, whilst providing luxurious comfort underfoot,” says managing director Jules Aldred. “They’re built to last; quality is our byword.”

The boots come in ladies’, men’s and children’s sizes with standard and extra wide calf fittings.

RIDERSLIKEME.CO.UK Stand N10.6

This new, rider friendly website enables riders to connect with what’s important to them.

Free to join, members can buy and sell horses, tack and equipment, list or search for businesses, find or list jobs, post questions and answers and search and enter events.

Best of all, at RidersLikeMe they can share all this with their riding friends.

REGENT SADDLERY Stand D4.3

These Walsall made saddles come in off-the-peg designs or as bespoke solutions to suit individual needs.

Regent Saddlery offers “compelling RRPs with great margins for retailers and saddle fitters”, as well as instant online ordering, plus transaction and payment services.

New for 2016 is leatherwork and branded accessories to complement Regent saddles. “Attention to detail is our aim right down to the manufacturing of our head nails,” is the company’s motto. www.equestriantradenews.com

The Wellington reinvented

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SHIRES EQUESTRIAN Stand J2.1

A treasure trove of equestrian equipment and riding wear – representing good value for consumers and good margins for retailers - can be found here.

Shires has grown steadily over the last 47 years to become one of the UK’s most trusted brands. Most products offered are made in the company’s own factories, allowing complete control over the manufacturing process.

Stocks of this wide reaching product range are held at Shires’ Leominster warehouse which provides a fast and efficient service.

The Shires brand is promoted through a 272 page catalogue distributed directly to the public, together with extensive promotions through the equestrian press and social media.

A warm welcome is guaranteed when you visit this stand.

SHOWQUEST Looking for sparkly competition Stand M11.2 accessories? Look no further… here you’ll find new designs in Swarovski crystal ties, hair bows, stocks, pins and hat bands.

A ‘design your own stock’ mix and match selection enables riders to refresh their look every time they go into the ring.

A bespoke service is available for special requests. And you’ll be in with a chance to win £100 worth of crystal stocks when you visit this stand.

SNOWFLAKE BEDDING Stand L1.1

This leading name in equestrian bedding has been around for 40 years.

Today, Snowflake has products suitable for the single leisure horse owner through to the largest competition and livery yard.

Manufactured from 100% kiln dried virgin softwood, Snowflake bedding is dust extracted before baling. The range offers high absorbency, excellent insulating properties and is quick and easy to muck out.

Snowflake encompasses wood shavings, a shavings and woodchip blend, chipped wood and a softwood wood pellet bedding.

The bedding is used and endorsed by brand ambassadors Ben Maher MBE, Spencer Roe and Angus Smales.

SOLAR TECHNOLOGY INTERNATIONAL BETA International 2016

Stand N10.2

Solar Technology International returns to the show after making its début last year – and winning a BETA International Innovation Award for its SolarHub. The lighting solution is perfect for areas without mains power, whether a stable, field shelter, dimly lit yard or farm outbuilding.

“We opted to use high-intensity LED strips, as they are less likely to be damaged by curious horses than pendant lights,” said Solar Technology International’s managing director, Adrian Williams.

“LED, battery and solar cell technologies have reached the level where we can offer realistic, affordable solutions for solar-powered lighting and appliances all year round.”

This exhibitor also provides lighting solutions for the garden, camping and caravanning markets.

Pictured is Adrian Williams collecting Solar Technology’s 2015 award from Liz Benwell and Nicki Lewis of ETN, sponsor of the BETA International Innovation Awards.

JANUARY 2016 EQUESTRIAN TRADE NEWS

SOCIETY OF MASTER SADDLERS Stand J11.1

Society of Master Saddlers' (SMS) competitions run throughout the three days enabling visitors to see leatherwork being made in the Saddlery Pavilion. Prize money is donated by the Worshipful Company of Saddlers.

“The competitions are a fabulous shop window for the youngsters who take part,” said Hazel Morley of the SMS. “BETA International allows them to demonstrate their skills to the equestrian industry.”

Apprentices and students taking part will make martingale attachments on Sunday and foal slips on the Monday. Sunday’s competitors are apprentices training at the Saddlery Training Centre, namely Julia Balfour of Chobham Rider, Peter Robinson of T&C Robinson, Sam Davies Thomas of Harley Equestrian and Corrin King of S. Milner & Son. On the Monday, more experienced second year Capel Manor College students compete. They are Amy Baldwin, Rebecca Simmons, Lucy Ellis and Samantha Coulman.

Then on Tuesday, first year Capel Manor College students Katja Noergaard and Naomi Rodgers showcase their leatherworking talents. Joining them are Saddlery Training Centre apprentices Kelly Jones and Hannah Mustoe of The Tack Haven.

BETA International visitors will be asked to help judge the President’s Choice class for the SMS National Saddlery Competition, to be held on 8 February. The item to be made is a bag, case or box suitable for a country pursuit.

STETSON+JACARU+ HARDY & PARSONS Stand N7.4

In 1865, John B. Stetson fashioned the hat that would become the symbol of American independence. Today everything that carries the Stetson brand - from authentic Westernwear to rugged actionwear and contemporary streetwear to timeless classics - stays true to these American values.

Established in 1969, Australian accessories brand Jacaru reflects the spirit of the country - wild, untamed, strong and courageous.

Founded in 2002, Hardy & Parsons offers belts and leather goods. The company’s Master Saddlers use best English vegetable dyed bridle butt leather, with each piece entirely hand-made in England. The collection includes the Quick Release belt, which traces its origin to early Victorian times, and Tantalus drinks cabinet.

STOCKSHOP WOLSELEY Stand C2.1

See the latest Wolseley equine clippers and trimmers, try them for yourself - and collect a free Wolseley Guide to Clipping and a Clipping Tips leaflet.

Also exhibited by this wholesaler is Wolseley electric fencing. Look out for new fence posts in pink and petrol blue.

Wolseley grooming brushes, manufactured in Europe, are made from best quality horsehair and natural bristle.

Special products from Stockshop include the fun, brightly coloured Lord and Lady Muck grooming brushes and shampoos and the Horsecrocz hoof protector.

SYMONDS SADDLERY Stand F11.3

Ray Symonds has been making saddles in Walsall for almost 45 years. He established Symonds Saddlery in 1986.

Using only the finest English leather, each and every saddle is made to measure and individually hand-crafted by Ray from start to finish.

Seats and skirts are hand-stitched to produce a uniform flow to the saddle flaps. Each saddle is made on a superior English wooden spring tree, and all panels are flocked with 100% British wool. www.equestriantradenews.com

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STROMSHOLM Stand C4.1 the UK.

This farriery equipment supplier introduces new Liberty Cu antimicrobial horseshoe nails to

The nails are said to represent a major step towards healthier hooves.

“The copper surface rapidly kills bacteria, viruses, yeasts and moulds as soon as they come in contact with it,” explains Jenny McLellan. “This way, infections just cannot develop and hooves remain strong, sound and healthy.

“Although the principle is simple and the use of antimicrobial copper in the medical field is already well known, the Royal Kerckhaert Horseshoe Factory are the first to have found an effective application in the equine field.”

Stromsholm also distributes Rebound Hoof Packing, Stromsholm Studs and a range of hoof care and soundness products.

STUBBS ENGLAND Stand K4.2

Track down some new products at last year’s BETA International best small stand award winner.

Stubbs is celebrating 180 years as a family owned and run business. “The next generation has already started learning the ropes of in-house design, development and manufacture at our own Nottinghamshire factories,” says Chris Bradwell.

Stubbs products are original, colourful, durable and rider friendly.

English made, they include hardware for stable, tack room, yard, field, shows, events and hunting. Some of the most popular lines are jump blocks, mangers, saddle racks, hayracks, barrows, snack balls, shop fittings, buckets, door grilles and boot racks.

TOPSPEC EQUINE Stand K6.1

Konia Equestrian is the first Canadian made premium line of equestrian down jackets that are not only warm and stylish, but also practical.

Visit us during the BETA show at stand B4.1 to learn more about our brand and see our Fall/Winter collection. koniaequestrian.com

Call here for special offers – and a new product launch - from TopSpec and Equerry.

TopSpec will be running a ‘buy four bags get one free’ promotion on new 14% Mix throughout the show. 14% Mix is a high calorie, high

fibre blend designed to be added to a feed balancer and ideal for fussy feeders that require enhanced topline and condition.

Well known for its outstanding range of feed balancers, blends, chops and additives, the TopSpec range has been developed to meet the total requirements of any horse or pony.

“At TopSpec, our goal is to achieve excellence in every aspect of equine nutrition, from selection of ingredients and creating outstanding formulae, to manufacturing to the highest European standards and providing excellent nutritional advice to clients,” says Nicola Tyler of the North Yorkshire based company.

Also on this stand is a ‘buy four bags and get one free’ offer on Equerry Veteran Mix running throughout the show.

The product is designed for elderly horses that need to gain condition and weight.

The Equerry range covers everything from High Fibre Cubes for horses and ponies at rest or in very light work to Performance Cubes and Sports Mix for competition horses in hard work.

TREEHOUSE Stand E3.3

See the new Helite Air Show jacket designed for the showjumping market.

Said to be the first of its kind, it features a zip-in airbag which can also be fitted to other jackets in the range.

The Air Show is permitted in British Showjumping (BS) competitions and is priced from £495.

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2016

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TOGGI/CHAMPION Don’t miss the Toggi collections for A/W 2016.

There’s The Huntress - the wardrobe of the quintessential country lady; The Weekender – practical yet casual outerwear; and the new look, high tech Equestrian.

Tweed features prominently within The Huntress collection, with new pieces such as the Taymouth ladies’ tweed coat (pictured) and the dapper gent’s Campbell (pictured) blazer.

From The Weekender collection, the Ned coat is waterproof, breathable and packed with features.

Sweaters, rugbys and shirts complete the collection.

The latest Toggi footwear is another must-see. Newcomers include the ladies’ Morella boot (pictured) combining style and performance with exceptional value for money.

Stand F6.1

As another Olympic year dawns, the latest Toggi Team GBR collection will be unveiled with several stunning new pieces designed to capture the nation’s imagination. Toggi continues to

support the team via its long term partnership with the British Equestrian Federation.

The Champion collection of PAS015 and Kitemark certified riding hats - from top sellers such as the Ventair to the ultra-modern Evolution Pro and sparkling Junior X-Air Dazzle Plus – will be on show.

New developments for 2016 are to be announced for Champion’s body protector range.

Retailers can also browse the Champion clothing collection on this busy stand.

And don’t forget to pick up a catalogue.

Take a break with…

BETA International 2016

Sue Boydell, operations manager, Finest Brands International, home of Toggi/ Champion (stand F6.1) How many years have you exhibited?

Ever since the very first BETA International, all those many, many years ago. [This is the 21st running of BETA International at the NEC, Birmingham. Before that the BETA Trade Fair had various venues, including Sandown Park.].

What will be the star attraction on your stand?

With a whole new collection to unveil across leisure, performance and footwear, it’s hard to pick one star piece. However, our latest Tweed collection is simply spectacular and really has to be seen to be believed. The new Taymouth ladies’ tweed coat is simply gorgeous; it’s hard to believe it’s fully waterproof and breathable! Our team will be kitted out in key pieces from the latest collection, so they will also be stars of the show.

JANUARY 2016 EQUESTRIAN TRADE NEWS

TAGG EQUESTRIAN Stand E4.4

The home of several big name brands, Tagg Equestrian is an essential destination for retailers looking for new products and stand-out value.

Marking the build up to Rio, there’s a new Team GBR summer rug range, plus a new winter rug collection under the Comfort Zone brand.

See also fresh new S/S16 and A/W16 legwear collections from Tagg and Loveson – with discounts available for forward orders.

Other highlights are new footwear, leatherwork and rug ranges from Loveson.

Updated Polly hats will be on show. Endorsed by the Association of British Riding Schools (ABRS) and Riding for the Disabled (RDA), they’re Kitemarked (VG1).

Other new products include the SSG Gloves ranges for 2016, plus the new Diamond rug range from Falpro.

Check out Tagg Bespoke – and ask for a quote for embroidery on competitively priced, personalised garments and staff uniforms, horse rugs and saddlecloths.

Tagg Equestrian’s sponsored riders Pippa and William Funnell (pictured) will be on the stand.

THE SADDLERY TRAINING CENTRE The Saddlery Training Centre continues to deliver the Government Apprenticeship Scheme. It’s currently the only centre in England to do so, therefore those seeking a career in saddlery should take this opportunity to talk to the team about the programmes on offer.

Training is also available in saddle, harness, bridle and side saddle manufacture as well as repairs and refurbishment of all kinds.

The Saddlery Training Centre is also an approved centre for City & Guilds Saddlery qualifications and can support candidates wishing to enhance their skills and gain recognition of those achievements.

Saddlers who are self-employed or working part time may consider attending the New Entrants Training Scheme (a type of apprenticeship) or a short course. Full details on this stand.

The Saddlers’ Company will have a presence here too. So you can access information on support available for training, including bursaries and schemes that support employers, apprentices and individual trainees.

Pictured is Saddlery Training Centre principal Mark Romain with apprentice Sam Davies-Thomas.

Stand H11.5

What do you predict will be the top trend in the equestrian clothing market for 2016?

This year is going to be all about the fabric – good quality fabrics with highly technical performance. Footwear technology has advanced to such a degree that elegance and performance now come as standard and will be essential ingredients in top selling footwear. For safety products, such as riding hats, we see the trend for sparkle and bling continuing – there’s no reason for safe to mean dull anymore.

Why should BETA International visitors make a point of calling at your stand?

This show heralds the start of the new season and it’s where retailers can catch their first glimpse of the latest Toggi collections. With new safety regulations coming into force under many of the competitive equestrian disciplines’ governing bodies, our Champion safety team will be on hand to answer retailers’ questions. At Finest Brands, we pride ourselves on our excellent customer service all year round, but BETA International is a special time to come and visit us, ask questions, view and maybe even try on your favourite designs.

You can also find out about our show offers - and experience the legendary Finest Brands hospitality.

Which is your favourite horse?

Champion the Wonder Horse, of course. We are named after him!

www.equestriantradenews.com

129 Stand J7.1 You’ll discover more than 10,000 products from the world’s leading equestrian and animal health suppliers here.

Another reason why this wholesaler’s stand is on so many retailers’ must-see lists is the back-up it offers its trade customers.

TRM

Meet the team behind Ireland’s largest manufacturer of nutritional feed supplements and healthcare products. From its factory, adjacent to the Curragh - home of Irish racing - TRM exports to more than 60 countries.

See acclaimed products such as Stride - one of the world's first joint supplements, GNF, Staysound, Curragh Carron Oil, Calphormin - for strong bones, and Hoofmaker - the supplement for strong and healthy hooves.

The products are endorsed by professional riders such as Sam Griffiths, Dan Neilson, Pippa and Millie Allen, Carmen Edwards and international showjumpers Pius Schwizer and Reed Kessler.

TRM is the official supplier to Team Ireland Equestrian. And as Rio approaches, the company is sponsoring 2012 showjumping individual gold medalist Steve Guerdat along with 2016 hopefuls Marcus Ehning (Germany), Shane Rose (Australia) and Stefano Brecciaroli (Italy).

“TRM has been attending BETA International since its inception and we look forward to meeting customers old and new once again in 2016,” says Lynda Fraher.

Stand E2.1

STAND GUIDE

TRILANCO

Trilanco sends out regular e-shots promoting special offers and new products from suppliers. It also publishes a yearly catalogue that serves as a great reference tool.

With a variety of different carriage options including free delivery, a network of area sales managers covering the UK, superb stock levels, van runs using its own vehicles, an e-shop for 24/7 ordering, efficient systems and a friendly team, Trilanco can be a valuable asset to any retail business.

Stop by this stand for some great show only promotions – and sample the team’s renowned hospitality by joining them for refreshments.

Take a break with…

Martin Balmer of Trilanco (stand J7.1) Is this your first time at BETA International?

No, we’re regulars at the show and have exhibited for more than 12 years. BETA International is really important for us as it gives us a chance to catch up with our suppliers and customers. We wouldn’t miss it.

What will be the star attraction on your stand?

We have some cracking deals from our suppliers, the chance to have a chat with our friendly team, refreshments for customers and the opportunity to see some great new products.

Why should BETA International visitors make a point of calling at your stand?

We’re the UK’s leading equestrian products and animal health wholesaler with more than 10,000 products in our catalogue. We have excellent stock levels, efficient delivery with free carriage available, we’re honest and reliable, and we’re always told we have the friendliest team around…come and test us!

Stand C1.1

Known in the United States as the Jackhammer, this tool makes picking out hooves fast and easy.

Its durable, ergonomic design makes light work of even the toughest, packed-in mud, grit, snow and ice.

The Ultimate Hoofpick has a high grade steel precision tip which extends throughout the contoured rubber comfort grip. It comes with a lifetime guarantee against bending or breaking.

A choice of bright colours and generous size (it comes in two sizes) make it hard to lose, even on the busiest yard.

UTOPIA SADDLEMAKERS Stand G11.1

Come and admire the new Midas mono flap dressage saddle on Utopia Saddlemakers’ stand.

It’s already had tremendous feedback from professional riders who have helped in the development process.

The company has introduced new leathers into its saddle range to reinforce its dedication to providing a top quality product.

“We’re using soft calf leathers on our mono flap saddles, and speciality leathers for security and comfort across the whole range,” says Helen Stone.

All Utopia saddles can be tailored to suit individual horse’s or rider’s needs.

Customisation options extend to different leather types and crystals for that extra special, personal touch.

Which is your favourite horse?

My daughter once owned a lovely horse called Zandor. He was such a gentle horse, full of affection for me - he even let me ride him!

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2016

BETA International 2016

What do you predict will be the top trend in the equestrian market for 2016?

There are lots of exciting products being released into the equestrian industry all the time, and it’s difficult to single out just one trend. But we think that safety products will be big in 2016, and I’m looking forward to seeing what manufacturers will be launching at BETA International. A particular line we stock that we predict will do well in 2016 is USG jodhpurs. They’ve been really popular since we added them to our catalogue.

ULTIMATE HOOFPICK

STAND GUIDE

130

VALE BROTHERS Stand M4.1

With 13 wellknown brands to showcase this year, the Vale Brothers team is looking forward to three busy days.

Jeffries saddlery, which saw a change of management 12 months ago, introduces two new Jump saddles to add to the Sport and Liberty ranges.

These will be displayed alongside the existing dressage and GP models launched last year.

Saddles from Jeffries Sport (suitable for sport horses) and Jeffries Liberty (ideal for wider types) feature an open head, generous gullet for spine freedom and a good depth of panel and bearing surface.

Harry Dabbs Saddle Maker has added another model to its range. The Harry Dabbs XL is built on the Avant tree and features a wide seat suited to horses with a wide back and rib cage.

Brush makers Equerry, Royal Warrant Holders for the supply of grooming brushes to The Queen, display the new Bulldog broom, Stiff fibres at the front remove stubborn dirt and debris, whilst softer fibres at the back catch lighter debris, sweeping up everything in its path.

Vale Brothers’ new look stand also showcases popular cooler rugs and products from Thermatex.

Anti-bacterial grooming and stable products from KBF99, whips from Edward Goddard, Jeffries bridles and strap goods, horse bits from Eldonian and luxury sporting and lifestyle bags from Brady Bags can all be found here too.

W R EQUINE SOLUTIONS IRELAND Stand M9.3

Visit the exclusive Irish and UK agents for Shapley’s (US) Superior Grooming Products and see the brands Original M-T-G and Original M-T-G Plus brands.

The collection has a great track record in the care and presentation of horses for racing, showing or hunting.

“Once customers begin to use Shapley’s products they will keep coming back for more,” says managing director and champion jumper William Ryan Jnr. Trade customers are offered attractive margins and starter packs.

WESTGATE EFI This leading equestrian distributor is in celebratory mood as it kicks off the 20th anniversary of the Mark Todd Collection by unveiling its new Italian designs.

BETA International 2016

Stand E8.1

Visitors to this stand will be among the first to see some exciting and inventive additions to the Mark Todd horse and rider collection.

Westgate EFI is also majoring on Gatehouse. New riding helmets will be introduced, and retailers can get up-to-the-minute advice on the changes to hat standards.

Still on a safety theme, check out two new Rodney Powell body protectors too.

The 2016 Harcour Winter Collection - the chic equestrian fashion brand launched at last year’s show – will be showcased.

“With so much going on and a whole host of fantastic show offers, a visit to the WEFI stand should be a priority for any equestrian retailer,” is the message.

JANUARY 2016 EQUESTRIAN TRADE NEWS

WALDHAUSEN Stand B7.3

This famous German wholesaler has specialised in equestrian equipment for 180 years. Every new season sees the introduction of a fresh range of products.

Here you can see the new A/W Collection by ELT. It features trendy autumnal colours such as caramel and blackberry, and includes designs that co-ordinate with its ‘horse-fashion’ items.

Waldhausen also concentrates on functional products, often working with top riders to ensure they meet customers’ needs.

Take a break with…

Samina Knop, Thomas Spies and Patrick Robertson, of Waldhausen (stand B7.3) How many years have you exhibited at BETA International?

For more than 20 years.

What will be the star attraction on your stand?

Our wide range of great products.

What do you predict will be the top trend in the equestrian clothing market for 2016?

Fashionable wear with materials offering comfort and functionality, while being available at reasonable prices.

Why should BETA International visitors make a point of calling at your stand?

To see our new A/W collection that offers modern designs and trendy new colours plus many new exciting products.

WILDWASH Stand C2.2

This pet shampoos and cosmetics specialist has turned its attention to equine products.

“WildWash is the number one shampoo for professional dog groomers and we aim for it to become the ultimate choice for horse owners too,” says Andrew McNair.

The shampoos are made with all-natural ingredients produced by an independent apothecary who is also responsible for human products.

“We’re so confident of our ingredients that we include a full disclosure list on our bottles,” adds Andrew. “Customers can then be sure they’re using the most natural product available for their animals and themselves,” adds Andrew.

ZAMBERLAN

Stand M8.2

Giuseppe Zamberlan founded this brand after the end of World War One. From simple shoe repairs (pictured) he moved into footwear production, driven by passion for climbing in his local mountain range, the Piccole Dolomiti, in Italy.

2016 sees the introduction of Zamberlan’s Goodyear welted range and a move for the company into the country market. The collection uses Gore-Tex linings and Vibram soles - but has an everyday look.

Check out the Venice GW. Manufactured in Italy, in soft, waxed Tuscan calf leather, it’s comfortable and flexible. Also on show is a hunting footwear range, featuring the tall Vioz Boot GTX – ideal for stalking or shooting in foul weather. www.equestriantradenews.com

131

Visit these stands

and benefit from the show offers available.

Animology A5.1

Looking for niche brands to delight your customers? Visit the Agrihealth stand and find out how reliable brands like Liveryman, Fenceman, Leovet and SolarHub can offer your customers solutions that will keep them coming back. We will have one off show only offers available for the duration of the event.

Win a year’s supply of our equine range (3 bottles of each product; Animology Mane Tamed De-Tangle Serum, Muck Out Shampoo and Conditioner and Patch Work Stain Remover). Visit stand A5.1 and leave your details to enter the Animology prize draw.

Back on Track C4.2

Battles G4.1

Back on Track promotes wellbeing for horses, dogs and people. Order a Back on Track horse rug at BETA International and receive a FREE Back on Track saddle cloth (white, jumping or dressage).

If you are looking for fantastic, exclusive offers designed to give you a high profit margin, visit the Battles stand at BETA 2016. We have some very exciting new product launches with great introductory offers, that you will not want to miss out on!

Citrus Lime & Zebra Products B5.2

Derriere Equestrian Ltd F10.2

10% discount on your first order placed on the new Zebra trade website.

Exclusive show offer launch of new Derriere Equestrian POS display for retailers. Orders placed at BETA International will receive free new Derriere Equestrian product display unit. Present this voucher and join Team Derriere Equestrian for a glass of fizz on our stand.

Emerald Green Feeds K11.1

Equilibrium F3.1

20% off delivery for new customers on orders over one tonne placed at BETA International or during February 2016.

Come along to stand F3.1 to see our exciting new products first hand and take advantage of tempting ‘show only’ offers over tea, coffee and our infamous cake.

Equine Speedskip K9.4

ETN (Equestrian Trade News) P1.1

The launch of a brand new lightweight polymer rake has enabled us to offer the Speedskips at a better price yet maintain a quality product. All retailers ordering at the show will receive a special show price - visit Equine Speedskip, Stand: K9.4 for more information.

All retailers visiting BETA International are invited to bring their details to stand P1.1 and enter the ETN prize draw to win £1000s of items for their store plus their own Retailer Profile feature in ETN.

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2016

BETA International 2016

Agrihealth L2.1

THE SHOW OFFER SPECIAL

The Show Offer Special

BETA International 2016

THE SHOW OFFER SPECIAL

132 Harmany Muzzles D8.6

Jama Old West L4.2

5% discount for orders placed at the show.

Win a pair of boots by visiting our stand and leaving your business card. Free pair of boots for every £1,000 of footwear ordered at the show.

Jenkinsons/Elico Equestrian C5.1

Kanyon Outdoor LLP P7.1

Celebrating 180 years of supplying the trade we are showing our own extensive Elico range along with many other brands. The Elico brand is advertised in national equestrian magazines, and we will have show offers available.

Place an order on our stand for 9 items (of the same product) and get the 10th absolutely free! Also enter your business card into our prize draw to win a pair of Kanyon boots.

Kings Saddlery Limited G11.3

L S Sales (Farnam) Ltd / Leslie Sutcliffe A1.1

Celebrating 30 years in the industry. Come and meet us on our stand and view our new designs. All saddle retailers and fitters who present their business cards at our stand will be entered into our prize draw to win one of our exhibition saddles.

Come to stand A1.1 and enter our competition to win £250 worth of the Farnam range from the USA and new supplement Duralactin. Find out more about all of our new products and Duralactin.

Mountain Horse J5.1

Noble Outfitters D7.1

Take advantage of an attractive pre-order offer on Mountain Horse's new Snowy River collection of short winter boots, plus a complimentary Smart watch with your Autumn/Winter 2016 forward order. Make an appointment with your rep for a free gift.

Visit us to pick up your complimentary Noble Outfitters socks and see the new extended apparel range, MUDS boots, equestrian luggage and the innovative Wave Fork. Don't miss the launch of the revolutionary new Guardsman Fly Mask which sets a new standard in fly and bug protection!

pampeano polo F11.1

Showquest M11.2

Exclusive show offer available at pampeano. All trade orders placed at the show will benefit from a 5% discount. Come visit us at stand F11.1 to take advantage of this exclusive offer.

Visit the stand and fill in a form, to go into a draw to win £100 of Crystal Stocks. There is 10% discount on show orders of £300 for February delivery, another 10% discount on your March delivery.

TSD / BED P1.1

Waldhausen GmbH & Co KG B7.3

Receive a 10% discount of the rate card price for any advert booked in the BED or TSD online directories.

This offer is exclusive to advertising booked at the show.

Visit us at BETA International and have a look at our newly launched horse fashion - perfectly matching the upcoming ELT Collection autumn/winter 2016. 10% discount at BETA International

JANUARY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

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utdoor Rug Rhinegold Nevada O

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Rhinegold Fleece Cutaway Ride-on Rug Fleece rug cutaway saddle design with velcro closure at front of saddle Product Code: 665 Colour: As shown Size: One size

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