Equestrian Trade News
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
February 2016 Volume 41, No 2 Monthly
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! W O H S T N A I L L I R B A S A IT W How BETA
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r
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T h e Vo i c e o f t h e E q u e s t r i a n I n
International 2016 got the trade buzzing
• Report, reaction and results • Exclusive people and product pictures
BUSINESS CHAMPIONS Who won BETA awards at a glittering gala dinner?
PLUS Bedding and stable tools CCJ listing Retailer profile
ETN is the official media partner of BETA International
View our brand new AW15 Collection now on line www.sherwoodforestltd.com
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... the magazine for the industry, about the industry, by the industry
SOMETIMES the old ideas are the best… Paperchase posted an 11.2% increase in sales for the five weeks up to 27 December as demand surged for its Christmas cards. All told, it shifted nine million units. Well, you’d expect chief executive Timothy Melgund to say: “Reports of the death of Christmas cards are grossly exaggerated.” But his next sentence is interesting. “There’s an anti-technology theme playing its part…You can show you care so much more with a card than an email.” Indeed, how much more likely are you to browse a supplier’s brochure or peruse an advert in glossy print than plough through a website or wrestle with an emailed link? And who can resist picking up and opening that card or letter that falls onto the doormat? We’re very proud of ETN’s weekly and apparently very popular e-newsletter. But even prouder that our magazine remains in tangible, permanent print. WHAT did you do about Christmas opening and closing? It’s worth a thought with a view to planning for this year’s festivities. Like many horse owners, I had a bit more time on my hands between 24 December and re-starting work in the New Year, so indulged in some shopping. Or at least I tried to… It’s understandable that ‘proper shops’ are closed on certain days. And provided it’s made clear to customers, who may be wise to phone before visiting, that’s fine. But when it came to websites, my optimism for 24/7 consumerism was well and truly dashed. Of course delivery will be slightly slower over this period – but please tell shoppers by how much before they fill their baskets. And please don’t advertise “call now for advice” when there’s no-one answering the phone for a week. Even worse, please don’t place a message on your answerphone saying “we re-open on 2 January” which is still playing at 9.30am on Monday, 4 January. Communication is key.
FEBRUARY 2016
NEWS.................................................................... 6 PRODUCT NEWS................................................. 14 ETN TALKS HORSES With Martin Balmer............................................ 18 RETAILER PROFILE
COVER STORY
Deborah Hayward visits Risley Saddlery............ 20 BEDDING & STABLE TOOLS
COVER STORY
Where there’s muck........................................... 22 BUSINESS CONSULTANCY Laurie May on making the best of maternity matters.......................................... 26 PEOPLE Who’s moved, who’s new?.................................. 28 BETA INTERNATIONAL 2016
COVER STORY
Report, reaction and pictures from the show..... 38 Fashion show report........................................... 39 BETA International Innovation Awards winners and products......................................... 40 2016 BETA BUSINESS AWARDS Who won industry honours?............................... 46 Ready to party at the BETA Gala Dinner.............. 49 HORSE CLOTHING & TRANSPORT Products and retail tips...................................... 50 LEGAL DIGEST How to be a happy tenant ................................... 52 Equestrian Trade News
SUCCESS means being prepared to take risks. It was a bold move by BETA International organisers to run with earlier dates, but it well and truly paid off. BETA International 2017 is back at the NEC, Birmingham next January. So put a ring around 22 – 24 January 2017 right now.
CONTENTS
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
COUNTY COURT JUDGMENTS............................. 54 Equestrian Trade News
Editor’s Comment
SO many game, field and country fairs are springing up following the demise of the CLA Game Fair that there will be more shows than weekends this summer! Never mind ‘is there a gap in the market?’ More like ‘is there a market in the gap?’
Equestrian Trade News
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
February 2016 Volume 41, No 2 Monthly
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SHOW! LIANT A BRIL IT WAS How BETA
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
FRONT COVER: Scenes from BETA International 2016. Next year’s show is on 22 – 24 January at the NEC, Birmingham. For more information, visit www.beta-int.com
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T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
International 2016 got the trade buzzing
• Report, reaction and results • Exclusive people and product pictures
BUSINESS CHAMPIONS Who won BETA awards at a glittering gala dinner?
PLUS
Liz Benwell
Bedding and stable tools CCJ listing Retailer profile
ETN is the official media partner of BETA International
www.equestriantradenews.com
EQUESTRIAN TRADE NEWS FEBRUARY 2016
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STIR IN DEDICATED VANS ADD FRESH TRADITIONAL VALUES WHISK IN SOME PROGRESSION AND SEASON WITH FRIENDLY STAFF
FEBRUARY 2016 EQUESTRIAN TRADE NEWS
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SERVED ALL DAY BY AN AWARD WINNING COMPANY
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VISIT US AT WWW.TRILANCO.COM
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News
Helmet manufacturer secures research funding CHARLES Owen has won £165,000 to work with Cardiff University to develop new materials for protective headgear. The funding has come from four American bodies; the National Football League (NFL), sports clothing company Under Armour, General Electric (GE) and the US Department of Commerce’s National Institutes of Standards and Technology (NIST). Roy Burek, CEO of riding helmet manufacturer Charles Owen, is helping develop a novel material created by researchers from Cardiff University’s School of Engineering. The aim is to improve the safety of athletes, the military and others from brain injuries by better absorbing and dissipating impact. "I’m so excited that the NFL has recognised our expertise and place in helping to reduce brain injury,” said Roy. “It is through these special collaborations that we can develop the next generation of head protection.” Charles Owen became involved with the initiative after being named one of four finalists in a section of the Head Health Challenge in the US. The £165,000 funding is the Wrexham based company’s prize money. The multi-layered, elastic material that’s being developed is called C3. Using mathematical modelling and computer testing, it can be tailored for specific impact scenarios. This allows researchers to test various designs before building the material with a 3D printer - a more efficient and cost-effective method than using traditional techniques. During the 3D printing process, a polymer-based powder is fused into a specific shape by a laser, which solidifies the material to form a strong, flexible structure. Structures can be designed in such a way that impact energy can be dissipated relatively easily, making it an ideal material to use in protective clothing and accessories. The Head Health Initiative includes a four-year, £710,000 research and development programme funded by the NFL and GE. The various prizewinners from Challenge III [the section in which Charles Owen is a finalist] will have their efforts judged in a year’s time by a review panel. The most promising technology will receive another £352,775 to fund further work.
GRAND OPENING: Paralympic dressage rider Ricky Balshaw was the guest of honour when a Staffordshire saddlery officially opened its expanded store. The new look Hoofs at Heart - sited in the Heart of the Country Shopping Village, Swinfen near Lichfield - is three times bigger than the old shop. “Ricky was wonderful and spent most of the day with us meeting customers,” said director Karren Rawlins, who is pictured with Ricky. A raffle was held to raise money for the Riding for the Disabled Association (RDA).
Hunt is on for special SQP NOMINATIONS are open for the 2016 Virbac 3D Worming Equine SQP of the Year award. Launched six years ago, the accolade highlights the hard work and dedication of Equine SQPs [suitably qualified persons]. The winner will enjoy a hospitality evening at the Horse of the Year Show (HOYS) including overnight accommodation and a champagne reception. He or she also receives a trophy and certificate – and can expect plenty of publicity. Six finalists are selected from the initial nominations to go forward to the final judging to select the Virbac 3D Worming Equine SQP of the Year. Judging includes a mystery shop and interview by industry experts. All finalists receive certificates and logos to use on their website and social media. To nominate a deserving Equine SQP, visit www.3dworming.co.uk. Businesses can nominate their resident SQPs. • Pictured, from left, at the presentation of the 2015 Virbac 3D Worming SQP of the Year, are top show rider Katie Jerram, Rick Manlove of Virbac and award winner Hannah Wild.
ADVERT INDEX
Equestrian Trade News Stockeld Park, Wetherby, West Yorkshire LS22 4AW Tel: 01937 582111 Fax: 01937 582778 – Sales Email: sales@equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Editor: Liz Benwell Email: editor@equestriantradenews.com Tel: 0345 6185007 Advertising Sales: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111 Fax: 01937 582778 Advertising Copy: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111
FEBRUARY 2016 EQUESTRIAN TRADE NEWS
Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world). The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group. Copyright: All material is copyright Equestrian Management Consultants Ltd. Design & Print: G.H. Smith & Son, Market Place, Easingwold, North Yorkshire YO61 3AB Tel: 01347 821329 Fax: 01347 822576 Email: etn@ghsmith.com Web: www.ghsmith.com ISSN 1462-9526
Absorbine.............................................................8 Animalife..............................................................3 Battles.................................................................33 Bedmax...............................................................23 BETA International...............................................38 Charles Owen......................................................31 Citrus Lime..........................................................12 Classified.............................................................53 Faulks & Cox Ltd..................................................17 Fynalite...............................................................24 Jenkinsons...........................................................35 Matchmakers International...................................29 MetsäWood........................................................10 MSD Animal Health.............................................37 Nedz...................................................................24 Noble Outfitters...................................................25 NAF........................................................9, 11 & 21 Omni Capital Retail Finance Ltd............................27 Saracen Horse Feeds......................................... OBC SEIB......................................................................7 Shaws Equestrian................................................15 Sherwood Forest................................................ IFC SLK.....................................................................19 Snowhill Trade Saddlery......................................IBC Trilanco...........................................................4 & 5 Virbac.................................................................13 Web Directory.....................................................54
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News
GENTLE GIANTS: The world’s largest gathering of Shire horses takes place at the Staffordshire County Showground next month (18 – 20 March). The Shire Horse Society’s National Show is expected to attract around 200 entries from across Europe. As well as in-hand classes, dressage and concours d’elegance competitions will showcase the grace and elegance of these gentle giants of the horse world.
Supplement supplier rewards "forward thinking" retailers
SUPPLEMENTS specialist Animalife has introduced a new retailer group to its Accredited scheme. The Accredited Stockist category – complete with support package and key trading advantages - joins the company’s Accredited Retailer Scheme launched in 2013. The development is designed to reward “forward thinking” retailers, says the company. Animalife is working with its newly appointed Accredited Stockists to enact enhanced margins, dedicated territories and incentives to pull consumers into stores. Other support, such as in-store training, is tailored to suit individual outlets’ needs and ambitions. Likewise Animalife can share its digital marketing expertise to attract local customers to Accredited Stockists. When the outdoor competition season gets underway this Spring, Animalife expects to have between 25 and 50 Accredited Stockists throughout the UK.
Effective retailing Animalife has always championed the effective retailing of its premium product range. “We enjoy spending time personally with each retailer to find out what their individual business requires,” says managing director Ross Riley. “Yes, we offer training; but often it’s more about communicating with entrepreneurial people,” added Ross. “For instance, I’ve had some very interesting discussions lately about how consumers shop by product category rather than brand. “I mean… you don’t go into the supermarket looking for the Heinz aisle, you look for the category of product such as baked beans! And you look for fish fingers, not for the Bird’s Eye freezer…” Another benefit enjoyed by Accredited Stockists is the ability to retail Animalife supplements through their websites. “Once a retailer has spent time with a customer in-store, there’s no point in that customer going off and searching for it elsewhere on the internet,” said Ross. “So the chances are they’ll purchase it there and then. And when they do make that sale of an Animalife product, the retailer can be assured of a good margin.” Find out more by calling Animalife’s Tradelife manager on 0845 365 0050.
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PREMIUM LEATHER CARE SYSTEM We are always looking for ways to make horse ownership easier and more rewarding. That’s why we are proud to announce the addition of Leather Therapy® to the Absorbine® family. This well-established line of advanced leather and textile care products is known for its quality, innovation and, and remarkable ability to restore and maintain a wide range of leather goods. Leather Therapy® is an integrated system designed for complete care of all tack and leather equipment. Leather Therapy® Laundry products are the first products to let you clean and condition leather, suede and sheepskin items in a washing machine. They’re so revolutionary, they’re patented!
Restore, Condition & Maintain your treasured leather items with Leather Therapy® Available from your usual Absorbine® Wholesaler
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Saddlers support new riding stars THE WORSHIPFUL Company of Saddlers has supported emerging talent in equestrian sport for more than 30 years. The sponsorship, which highlights the manufacturing and use of British saddlery, continues this season. In eventing, the Saddlers’ Company will award prizes to the winners of six Pony Trials, the National Under 21 Champion at Houghton International and the National Junior Champion at Brand Hall. A British made jump or eventing saddle will also go to the best placed rider aged under 25 at Badminton, Hopetoun International and Gatcombe. Leather headcollars and bridles will be awarded at other events. “It’s wonderful to have The Worshipful Company of Saddlers on board again in 2016,” said David Holmes, BE chief executive. “Their dedication to eventing and supporting young riders all the way from ponies to four star level is hugely important and highly valued.” • The Saddlers’ Company also supports up and coming showjumpers. Pictured is Kerry Brennan receiving her prize at Olympia from Charles Barclay, Prime Warden of the Worshipful Company. 23 year old Kerry, from Derbyshire, was the best placed rider under 25 on the British Showjumping Gold League last season. (Photo: LewisHarding Photography)
Consumer show called off A SISTER show to Your Horse Live, which was due to take place on 23/24 April, has been called off. The Equine Event incorporating Total Confidence Live was to be run by Bauer Media at the South of England Showground. The show - offering shopping and celebrity demonstrations while inviting visitors to bring their own horses for clinics - went ahead last year. “It just didn’t have enough commercial support [to go ahead this year],” said Emma Bedford of Bauer Media. “So we have decided to put our shoulders behind Your Horse Live instead.” Your Horse Live happens at Stoneleigh Park on 12/13 November. WELL WARMED UP: Eco-friendly Scandinavian-style heating is warming the Yorkshire Riding Centre near Harrogate. The bio-mass system was installed by Leeds based BioNordic just before Christmas. Fuelled by wood pellets, it heats the centre’s buildings including its guest house, accommodation block, lodges and chalets. “We needed to replace our old oil-fired boilers, and Bio-Nordic’s solution has future-proofed our heating system while also making longterm financial sense,” said top trainer Chris Bartle who runs the centre. Chris also hopes to lead the German event team, which he coaches, to another Olympic gold medal in Rio this summer.
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Patent granted for ‘secret weapon’ girth A PATENT has been granted for the Fairfax Performance Girth. It was used by British riders during London 2012, becoming talked about as ‘Team GBR’s secret weapon’ before being released onto the open market. “Approval of the patent application has been a three year process, but it’s a real coup for us,” said Vanessa Roberts, director of Walsall based Fairfax Saddles. The granting of a patent acknowledges the girth’s unique design and ensures it cannot legally be copied. “The Performance Girth is the only one to have been scientifically proven to improve performance and was the subject of our first scientific paper,” added Vanessa who worked with top horses and riders to develop and test the product.
Help is at hand and on shelf,
what a relief!
Eventing relaxes XC dress code RIDERS competing with British Eventing (BE) can wear any colour of boots or breeches for cross country this season. The rules previously stipulated black or brown boots, or short boots and gaiters, plus white or fawn breeches. In another relaxation of its regulations, BE has derestricted the size of sponsors’ logos riders may wear. All Eventing competitors will be allowed to use stopwatches during the cross country phase this season too. This new rule, introduced for a four-month trial period, includes BE100 and below. Stopwatches were previously banned at this lower level of competition.
A GREAT GERMAN WELCOME: A group of UK and Irish retailers was treated to a two-day trip to Iserlohn, Germany to find out how Sprenger makes its bits and spurs. Organised by distributor Zebra Products, the visit included a factory tour and seminar covering products and the company’s history. Pictured, from left, are Brigitte Schulte of Sprenger, Annabell Waters and Lynette Waters of Orchard Barn, Emma Baxter and Gareth Baxter of Horse Bit Shop, Pam Mildner, Lindsay Middleton and Sophie Harrison of Zebra Products, Laura White of Tri Equestrian South, Simon Middleton of Zebra Products, Gareth McCombe of Tri Equestrian North and Natalie Lawrence of Zebra Products.
for total comfort whenever horses really need it
New
New shop opens in Yorkshire A NEW tack shop opened at Northallerton Equestrian Centre near Yafforth, North Yorkshire last month (January). The branch of Millbry Hill is next to the café in one of the centre’s two indoor arenas. “Initially we’ll stock everyday items such as grooming kit, jods and basic tack as well as previewing the latest ranges,” said Tina Walker who owns and runs Northallerton Equestrian Centre. “However there’s potential for more shop space in the future as we’ve added a new bay to the arena.” A busy and popular venue, Northallerton Equestrian Centre runs at least five shows a week, from novice level to competitions affiliated to British Dressage, British Showjumping and British Eventing. There’s also a riding school and livery yard on site, while the centre hosts clinics and demonstrations with top names.
For more details please contact your NAF Area Sales Manager, or the NAF Sales Office on 01600 710726 or email info@naf-uk.com
naf-equine.eu/uk www.equestriantradenews.com
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News
£7m move for wholesaler TRILANCO is to move to a £7 million, purpose-built premises. The animal health and equestrian wholesaler’s new headquarters will be at Kirkham in Lancashire, six miles from its current base at Poulton-le-Fylde. Building work began in December and is expected to be completed by the end of this year. Trilanco’s new facility, on a six acre site, will include a 110,000 sq ft warehouse. The company says it will support expansion that could see it taking on up to 30 new employees in the future. “We’ve been looking for the perfect site to move to for a while now as our ever increasing product range, customer base and the level of business we’re doing means we’ve outgrown our current location and need more space,” said Trilanco’s managing director Martin Balmer. Trilanco has been at its current site since 1981. • Pictured at a ‘silver spade’ ceremony marking the official start of work on the new project are, from left, quantity surveyor Ian Swallow, Lisa and Martin Balmer of Trilanco, plus Tim Webber, James Webber and site manager David Wallbank of Barnfield Construction.
Acquisition secures knee rolls supply ABBEY England has acquired the machinery to manufacture PU mouldings. It means the company can continue to supply the saddlery trade with knee rolls, thigh blocks and panel rolls of various densities. The machinery, now installed in Abbey England’s Walsall factory, came from its former supplier Akutek. “They were originally a pattern maker for injection mouldings but then bought the machines to make the mouldings as well,” explained Peter Philips of Abbey England. “Akutek was our supplier of bespoke mouldings until last year when they closed the operation down, so we stepped in to maintain the supply chain.” As well as buying the machines, Abbey England has trained a member of staff to operate the injection moulding machines. Akutek still makes the patterns. The moulded knee rolls, thigh blocks and seats are supplied by Abbey England as PU foam. A saddler then covers them in leather.
NEWS IN BRIEF • EXCEL-LONDON Exhibition Centre is to host its first competitive international horse show next year, on 12 – 17 April, 2017. The London Spring International Horse Show will feature showjumping and dressage. “The aim is to have an extensive shopping village as well as daily performances and evening galas,” says show director Daniel Watson who is also a dressage rider and trainer. • TIME Inc UK, publisher of Horse & Hound, Country Life and Shooting Times, is to run the new Field & Country Fair from 10 – 12 June at Cornbury Park in Oxfordshire. It’s the latest in a series of new shows and fairs announced following the demise of the CLA Game Fair. The show director is Fiona Eastman. • TELEVISED racing coverage switches to ITV from 1 January 2017. The broadcaster, which won a tender for a four-year contract, takes over from Channel 4. ITV says it will show around 100 days’ racing annually, some of which will be on ITV4 which will also host a Saturday morning preview programme. • RDA Magazine is a new quarterly publication from the Riding for the Disabled Association (RDA). Available by free subscription and published by Matrix Print Consultants, it replaces the charity’s RDA News. The editor is Ffion LlwydJones. • THE OUTDOOR Trade Show (OTS) has been reduced from three days to two. It will take place slightly earlier this year, on Wednesday and Thursday, 7/8 September at the usual venue – Stoneleigh Park in Warwickshire. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
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Role of tack shops on forum agenda TACK shops being consulted for free advice by horse owners is among the topics for discussion at next month’s National Equine Forum. Professor Derek Knottenbelt, who’s among the speakers confirmed for the 24th annual forum on 3 March in London, will address homeopathy and herbal medicine too. The National Equine Forum brings together representatives from across equestrianism. The day begins with United We Stand, Divided We Fall, a panel discussion between chief veterinary officers Nigel Gibbens, Robert Huey and Sheila Voas and animal health and welfare inspector Steven Gale, chaired by Roly Owers, chief executive of World Horse Welfare. Jan Rogers, of the British Equestrian Federation (BEF), will cover the forthcoming central equine database and passport scheme. Equine trainer Ben Hart will explore Behaviour in Working Equids and their welfare. Pip Kirby, chief executive officer of The Pony Club, will explore the role of the organisation in 2016. In Olympic and Paralympic year Dan Hughes, BEF performance director, will examine the challenges ahead. While Jenny Hall, chief veterinary officer for the British Horseracing Authority (BHA), will explain why it’s imperative that The Horse Comes First in racing. Dr Richard Newton, head of epidemiology and disease surveillance at the Animal Health Trust (AHT), will present the Inaugural Memorial Lecture, given each year by past winners of the Sir Colin Spedding Award. A number of five-minute topical slots will be interspersed throughout the day. The Sir Colin Spedding Award will be presented. It was established in 2013 in recognition of the late Professor Sir Colin Spedding who founded the National Equine Forum and chaired it for 19 years. The Forum’s President is HRH The Princess Royal. It is sponsored by Bedmax, the Blue Cross, British Equestrian Federation, BETA, British Equine Veterinary Association, British Horse Society, British Horseracing Authority, Bulley Davey, Craig Payne Photography, Darbys Solicitors, Dodson and Horrell, Donkey Sanctuary, Hadlow College, the Horse Trust, Jeffress Scholarship Trust, NFU Mutual Insurance, SEIB Insurance Brokers, Weatherbys and World Horse Welfare. Tickets are available to equestrian trade delegates and equestrian professionals at a cost of £100 per person, including lunch and refreshments. To apply for tickets or find out how to become a Friend of the Forum, contact the Hon Secretary, Mary Martin at mary.martin@nationalequineforum.com For further information on the Forum visit www.nationalequineforum.com
GREAT BUSINESS NEWS FOR SALES Only the best is good enough for
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Wholesaler acquires Canadian distributor DUTCH wholesaler Bieman de Haas has acquired the Canadian distributor Comfort Equestrian. The deal, finalised on 4 January, means Canadian retailers can continue to obtain Beiman de Haas’ BR and Premiere branded products. The wholesaler has been working with Comfort Equestrian for more than ten years. “Because of this successful collaboration, Comfort Equestrian decided to focus exclusively on our brands three years ago,” said Theo den Bieman, owner and CEO of Bieman de Haas. “[The acquisition] enables us to further develop and strengthen the position of our brands in the Canadian market and to develop our company.” Bieman de Haas, founded in 1928, is one of the largest wholesalers of equestrian goods in Europe. The company, currently run by the fourth generation of the Den Bieman family, owns the BR, Premiere and ANKY brands. ANKY, set up by former Olympic dressage champion Anky van Grunsven, was acquired by Bieman de Haas in 2012.
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For more details please contact your NAF Area Sales Manager, or the NAF Sales Office on 01600 710726 or email info@naf-uk.com
naf-equine.eu/uk
Five Star Superflex Senior is a unique formulation providing our highest specification of the key joint support nutrients for horses, working in synergy with rich natural sources of Omega 3 fatty acids and naturally sourced antioxidants to support healthy, flexible joints in older horses and ponies still leading active lives.
News
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“This show is buzzing…” BETA International happened in January for the first time last month at the NEC, Birmingham. The independently audited attendance figure, yet to be verified as ETN went to press, was 4,512*. There were 285 exhibitors. “This show is buzzing and feels really optimistic,” said Lynda Mortlock, chairman of the BETA trade fair committee and co-owner of Essex based retailer Ingatestone Saddlery Centre. “There are a lot of new products and innovation this year. I also like that there are more continental stands which adds variety and encourages retailers to be more adventurous,” she added. The earlier date in January – BETA International was traditionally held three or four weeks later in February – was widely welcomed. “Being earlier in the season has really worked in our favour for [helmet brand] Gatehouse with the changes to the hat rules for this season,” said Tracey Woods of distributor Westgate EFI. While Julia Smith, sales director at Finest Brands International, commented: “Our sales team have been taking orders for the Toggi A/W16 collection since November and the earlier date will allow us to close the order book earlier and get stock delivered to retailers in plenty of time.” One in three exhibitors at BETA International 2016 was from outside the UK. “It’s packed with great ideas, international traders and a wide variety in the quality of products with something to suit everyone,” summed up Natalie Garner, Hayden Tuck and Clair Long of York retailer Ride-Away.
FEBRUARY 2016 EQUESTRIAN TRADE NEWS
Serious buyers tend to spend at least two days at this show, such is its size and scope. “It’s the first time I’ve been and I’m amazed at the wide variety of companies and interesting new products,” said Aishling Denny of Scottish retailer Tarff Valley. Irish buyers on a two-day visit included Kathleen Cowman from Kates Tack Shop in Co Wexford. “I’ve probably spent more than I should, there have been so many good show offers,” she confided. “It’s so easy to fly in and get into the show. I’ll definitely come again.” There was a strong contingent of new exhibitors, many of whom were keen to compare BETA International with other shows they’ve done. “This is a busy show and the visitors are really interested; it’s definitely better than MODA,” said Sophie Charlesworth of thermal undergarment brand Cuddl Duds. Another BETA International debutant, Danish exhibitor House of Montar, Morten Hegelund was delighted with his position close to the fashion show stage. “I’ve got a lot of new customers by coming here,” he said. “It’s better than going to Spoga, so I will be back at BETA [International] next year.” Canadian down clothing specialist Konia Equestrian was also making its first BETA International appearance. “This is so much better than the American shows,” said Melissa Fowles. “We’ve been made so welcome and everything is so well organised…even the carpeting in the aisles is really nice. “We’ve made a lot of new connections so it’s been a great show for us.” The positive, business-like atmosphere was frequently remarked upon. “I really enjoyed the buzz that was around on the Monday,” said Steph Bradley of North Wales based Freedom Saddlery. Amy Duncan and May Pidcock had travelled to the NEC from retailer Equiport’s Cheshire headquarters. “A lot of companies we deal with are here under one roof, which is great,” they told ETN. American retailer John Nunn, who also runs the Nunn Finer wholesale operation, told ETN: “The quality of vendors is very strong and the real buyers are here.” • BETA International 2017 takes place on 22 – 24 January at the NEC, Birmingham. Find out more at www.beta-int.com • For more news, awards winners and pictures from the show, turn to page 30. *BETA International attendance is audited by Audit Bureau of Circulation (ABC).
www.equestriantradenews.com
WORKING
The Experts trust 3D worming
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Equine professionals William and Pippa Funnell, Katie Jerram and The Pony Club trust the 3D Worming approach from Virbac, for year round protection. Tried and trusted brands Equimax and Eraquell fit perfectly into the 3D worming approach.
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Shaping the future of animal health
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Product News Versatile helmets arrive in UK
Long and high wither fitting solution
ONEK helmets are available to UK retailers for the first time this year. The elegantly styled headgear meets “all current standards including ASTM, VG1 and PAS with the Kitemark,” says UK distributor SLK Ltd. The versatile brand is widely worn by riders in Europe and America and is the choice of Swedish event rider Ludwig Svennerstal (pictured). The helmets’ polycarbonate and advanced ABS composite outer shell has vents on either side as well as at the front and back. Coverings range from traditional suede to sparkling Swarovski crystals. The OneK Defender collection, available in a multitude of colours and finishes, appeals to riders across many disciplines. One model, the OneK Defender Air, has three hidden pockets in the liner to inflate to the wearer’s personal preference. There’s also a discreet release valve to change the fit. In addition, the helmets are available with multiple liners. These fit into the helmets’ shells, enabling retailers to carry minimal stock yet fit many sizes. “Our liners provide flexibility for growing children, shared helmets or for women who wear different hair styles. Only two shells and four extra liners - and you have the tools to fit up to six different head sizes,” says a spokesman for SLK Ltd. The inner liners can be removed for washing or to freshen up a helmet by replacing a well-used, tired one with a new liner. See page 19.
LIFTER panels, new from Passier, are designed to eliminate the need for extra high gussets in horses with high and long withers. When horses have this conformation, the saddle needs to be high enough at the front to avoid wither pressure. Yet a saddle that achieves this often needs extra flocking to raise the rear. And, of course, the higher the rear flocking, the more bridging (uneven contact throughout the panels) is likely. Passier says its Lifter panels ensure that the saddle lies horizontally on the horse’s back enabling good wither clearance and a good contact area. Furthermore, the panels’ short, round shape at the rear means they leave the back as soon as possible. Lifter panels are available on all new Passier saddles at no extra cost.
A horse’s idea of heaven… JUST as horses are longing for grass at the end of a long winter, Emerald Green Feeds has launched Grasstastic. The nutritious, palatable chop is made from best quality fescue grass. It’s high temperature dried to lock in grass’s natural goodness - including the irresistible smell. Containing nothing but grass, Grass-tastic is recommended for improving condition, as well as helping towards a healthy gut, coat shine and general wellbeing. Its high fibre, low starch make-up means it provides slow release, nonfizzy energy for work too. It’s ideal for keeping stabled horses chewing and occupied while replicating a natural diet. And Grass-tastic is more easily managed than long stem forage such as hay by older horses with poor teeth. The RRP for each bright and cheerful 15kg bag is £10.50. Emerald Green Feeds are grown, harvested, dried and packaged on the Poucher family’s Lincolnshire farm, giving them the control to manufacture to a consistent high quality.
Dogs can freshen up on the go WHEN your customers need to clean their dogs on the go, new travel sized packs of Animology Clean Sheets (RRP £4.99) are just the job. Perfect to keep in the car or coat pocket, the extra-large, dual-sided wipes contain Animology’s no rinse shampoo formula. They come in packs of 20, each with a rough side to loosen the dirt and a smooth side to wipe it away. Clean Sheets cut though grease and sticky stuff - including fox poo – and help remove smells in the process. They’re enriched with vitamin E to help protect the coat too. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
Hunting for the right boots HUNTING folk are the latest group of riders to embrace Tuffa’s Showtime Boots. “Since we introduced the brown version, we’ve found people from different equestrian sports have been attracted to Showtime,” says Michelle Girling of Tuffa Footwear. “The boots’ classic design appeals to lots of people, but we’ve combined this with modern materials and rear zips so the boots are easy to wear, but still look the part.” Showtime is also proving popular with event and dressage riders. While interest from sidesaddle riders has prompted Tuffa to produce a modified version especially for them. It’s due for release this year. Showtime Boots are made from soft Italian leather, have a contoured fit, garter straps, full length rear YKK zips and rubber soles. In sizes 4 to 9, with standard or wide calf widths, and in black or brown, the RRP is £199.99 for standard sizes.
Anti-bacterial grooming kit launched BENTLEY Brushware has developed a collection of grooming products with anti-bacterial technology. Supplied under its SlipNot brand, the brushes, combs and sweat scraper have Microban Silver Shield built-in. The technology, which does not wash off or wear away, is added during manufacture to provide continuous anti-bacterial protection by killing up to 99.99% of bacteria. The supplier says it will also inhibit the growth of harmful bacteria, such as E.coli, S.aureus, P.aeruginosa and Strep-Equi. In addition, it reduces stains, odours and product deterioration. The ten piece collection comes in burgundy or blue. www.equestriantradenews.com
BRANDS THAT LEAD THE TRADE
Only available from Shaws Equestrian T: 01335 370737
E: info@shawsequestrian.com
16 Convenience on tap THE Take Anywhere Tap from garden tools specialist Darlac will surely appeal to equestrians. Designed to screw onto a post, wall or out-building with no plumbing required, the hose is simply attached from the mains supply for an instant tap. In stable yards, it saves lugging heavy water buckets to and from the main water source – or constantly running back and forth turning a faraway tap on and off. The solid brass construction includes a push-fit outlet for easy hosepipe connection alongside a ¾” threaded outlet, so it works perfectly with multi-way manifolds. The RRP is £9.99.
WEBSITE WATCH Info and news for SQPs NORBROOK’S new equine website www. norbrookequine. com is packed with useful information for SQPs. There are articles on health conditions such as equine gastric ulcer syndrome (EGUS), worming, arthritis and oral rehydration amongst others. Written by vets at this leading animal health company, all features are practical, current and correct. A Norbrook vet is on hand to answer questions. The website is also a great place for consumers to visit. As well as providing equine health information, there are regular competitions and a chance to share stories. The first 100 people to sign up will be put into a hat to win a hamper of horsey goodies worth £100.
New take on old idea HAMAG exhibited its Australian-made leather bridle number holder at BETA International last month. Using a patent-pending, two-point fastening system, it hooks firmly onto the bridle’s browband and attaches around the cheek strap. Hamag has been producing fine leather goods since 1976.
Chunky nuggets for chunky ponies UPDATED Baileys High Fibre Complete Nuggets are a chunky alternative to a standard high fibre cube. They’re ideal for horses and ponies with low calorie requirements. Not to be confused with Fibre Plus Nuggets, they’re fully balanced with vitamins and minerals. And High Fibre Complete Nuggets also contain natural fibre sources – now including alfalfa. With irresistible flavours of essential oils, these nuggets keep horses chewing. They’re easily softened in water for the dentallychallenged.
Boots on show FOOTWEAR brand Kanyon Outdoor has a new website at www.kanyon. global. It showcases the company’s country and riding boots in various calf fittings as well as yard boots, wellingtons, boat shoes and trainers. Kevin Freeland, business manager, told ETN: “The Kanyon brand is going from strength to strength in terms of website activity and requests from retailers to stock the brand. “We felt that it was time we redesigned our website to bring it more in line with the core values of the brand and to reflect the high quality of the products we supply.” The crisp, clean site is indeed user friendly and encourages learning about the products as well as browsing. Features include online chatting with Kanyon staff members.
Like your second stockroom… A NEW trade-only website is set to reduce the risk of retailers trying new products without compromising their cash flow. It’s just one innovation behind the new site created for European brands distributor Zebra Products by retail solutions specialist Citrus Lime. A strictly B2B operation, it enables retailers to share stock files with Zebra Products. It’s a system Citrus Lime has successfully introduced to independent retailers in the cycling sector. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
“It makes stockists’ lives easier, and enables them to be more adventurous as retailers” said Simon Middleton, of Zebra Products. “With this site, they can use us [the supplier] as a second stockroom, removing the risk of stocking new products or new colours and without putting cash flow in jeopardy.” The website also allows stock to be checked, orders placed and account balances viewed 24/7.
www.equestriantradenews.com
17 Riding holiday or new career? TWO new free booklets from BETA are packed with information and inspiration. The revised Take up the Reins in Great Britain riding guide is available for retailers to hand out in-store. The glossy, A5 booklet is perfect for customers wishing to track down a horsey vacation, a weekend trekking – or even an hour’s hacking. Published by BETA as part of its commitment to increasing rider participation, the guide lists contacts alongside expert advice for anyone seeking fun in the saddle. It’s divided into counties and key-coded to help readers find facilities, activities, services and affiliations. The guide also features a wide range of accommodation with equestrian facilities, including hotels, cottages and B&Bs.
Careers advice Jobs in sales, export, design, business, nutrition, marketing and saddlery are just some of those featured in Careers in the Equestrian Industry, BETA’s second new guide. Each entry gives a career overview, with qualifications and experience required, along with key training pathways. “There’s a general misapprehension that equestrian careers tend to consist of riding and grooming jobs or professions such as farriers, equine dentists or physiotherapists,” said Claire Williams of BETA. “In fact, nothing could be further from the truth, as the new guide quite clearly shows. I hope that colleges, universities and those offering careers advice will find the guide a valuable resource, providing plenty of food for thought and helping to set young people on the right path for future employment.” Careers in the Equestrian Industry and Take Up the Reins in Great Britain are available free from the BETA office, tel 01937 587062 or email laurac@beta-int.com. Or by ordering from the BETA online shop at www.beta-uk.org
New packaging “stands out in store” FIVE of Dengie’s fibre feeds have a fresh, new look. Hi-Fi Molasses Free now features Trickywoo, a handsome piebald owned by Dengie customer Jo Cross. Alfa-A Original now sports the beautiful bay head of Jason owned by Jodie Green. Next in line are Alfa-A Molasses-Free, Hi-Fi Lite and Alfafa Pellets. A number of Dengie feeds now come in more compact bales. Still weighing 20kg, they use less packaging and are easier to handle. “We’ve kept the same background colours that our customers know so well and added a breath of fresh air to the design,” said Dengie’s Lisa Wilson.
New additions make a stand EQUILIBRIUM Products has launched a retail display stand for its Simply Nutrition range. The Wellbeing Centre is free with an order of around £200 which fills the stand. There are also three newcomers to the nutrition range for 2016. Simply Mare, which is low in sugar and calories, provides hormonal support for mares while keeping them looking gorgeous and feeling great. simplyboost Electrolyte contains essential salts and minerals to replace those lost after strenuous effort or through sweating. Vitamunch Summer is an enriched timothy hay block designed to help horses when pollen levels are high and flies are a nuisance. www.equestriantradenews.com
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ETN Talks Horses
Enjoy the latest in the series in which ETN chats to people in the trade about their horses.
Martin Balmer Managing director of animal health and equestrian products wholesaler Trilanco
Which is your favourite horse and why?
joys having Martin Balmer en
horses at home.
ve around.”
“They’re nice to ha
Please tell us about your horses? We have two. Picador is a bay, eight year old Dutch warmblood by Lupicor out of a Concorde mare. Salamanca a nine year old, bay Dutch warmblood mare by Cathargo out of O'nena de la Nutria who is sired by Kannan. Salamanca is La Silla studbook registered and was purchased from Ben Maher's yard for my daughter Jessica’s 20th birthday.
Both horses are special for different reasons. Salamanca allows me to ride her; well I say ride - she permits me to be a passenger. Picador has comedy value; he’ll tilt his head and say ‘please’ for treats, he also gives kisses. When we bought Picador in 2012, he was quite shy and would stand at the back of his stable. He's really come out of his shell with us and trusts Jessica implicitly. We’ve had a roller coaster journey with this opinionated little horse, but he has the biggest heart. What’s your management mantra?
Where do you keep them?
Jessica always applies this phrase to her horses and her competing: look smart, think smart, ride smart. The horses’ turnout is very important to her and they want for nothing. To us they’re pets as much as competition horses. My mantra is pay the bills, let Jessica look after them as she’s knows how…and keep quiet!
At home in the stable block across the drive from our house. I think they see me as the breakfast waiter - they whicker at me when I open the back door to speed me up!
What are your top three equestrian products?
When Jessica was at university at Hartpury College, the horses went with her. As a member of the Hartpury Equine Academy, she had help with nutrition, physiotherapy and sports psychology as well as training from Corrine action. ughter Jessica in Bracken. The Martin Balmer’s da horses have (Photo: thefotografer) benefited too with Picador now jumping 1.30m competitively and recently coming second in the Stafford International 2* Amateur Grand Prix.
• Easidri Grooming Towel – super absorbent grooming towel that’s ideal for cooling and drying washed legs after a day in the field.
What do you enjoy doing with your horses?
I really enjoy having them at home as they’re nice to have around and I think they teach us a lot. They don’t have the same pressures and concerns as people – they’re much more straightforward.
I’m a glorified groom at shows and the one who pays the bills… There's something wrong there! That said, I do enjoy watching my daughter compete. We regularly go to Blackpool beach as a family with the horses and the dog. It’s great seeing the horses have a paddle and a good gallop. Picador loves to get right up to his chest and swim in the sea.
FEBRUARY 2016 EQUESTRIAN TRADE NEWS
• CleanRound Shampoo – these medicated shampoos clean the coat but also contain a DEFRA listed ingredient that kills 99.9999% of bacteria, viruses and fungi at the same time as being really safe. • Uncle Jimmy’s Hanging Balls – great for keeping the horses entertained in the stable. What are your equestrian ambitions/hopes? No more large vet’s bills. What do you love about having horses?
If you’d like to talk horses with ETN, please get in touch via editor@equestriantradenews.com
www.equestriantradenews.com
UK Distributor of ONE•K Helmets Tel: 01253 888188 Email: sales@trilanco.com www.trilanco.com
Retailer Profile
20
LOCATION, LOCATION, LOCATION A prime spot minutes from the M1 brings customers from far and wide. Deborah Hayward visits Risley Saddlery to find out more.
R
isley Saddlery sits halfway between Nottingham and Derby, close to the M1, cutting a furrow through a patchwork of countryside and suburbia. The store, run by motherand-daughter team Sheila and Claire Matthews, was once a pick-your-own strawberry and dairy farm. In 1983 Sheila and her husband Peter decided to diversify. Today, Risley Saddlery’s home, Sandborough Fields Farm, is a thriving livery yard and 3,200 sq ft retail store packed to the rafters with equestrian products and clothing. The shop, in a former stable block, is a hive of activity. An embroidery and sewing machine whirs away in a small, integral workshop to the side of the main entrance. Row
Our classic blouson Bronte jackets are really good sellers. They’ve always been popular and people buy them and get them embroidered by us. upon row of horsey bits and bobs stretch as far as the eye can see. Unusually, it’s these small but essential items that appear to take pride of place, while jackets and clothing hang from single rails tucked away along the building’s perimeter. “A lot of retailers have moved into country wear, but we stick firmly to rider clothing and equipment,” explains Sheila, who divides her time between helping out in the shop and taking Risley Saddlery out on the road.
Risley Saddlery has a perfect geographical location near the M1, in the countryside between Nottingham and Derby.
“We stock what we know. And if people have taken the trouble to drive down our long drive, they need to be able to get what they want.” Sheila loves doing the shows. “I love getting out there and talking to people,” she said. “Peter drives the lorry and at one time we used to do around 100 a year including local shows. “We always do Horse of the Year Show and Your Horse Live. I enjoy them so much, I’d do them all if I could, but my daughter is not so keen and it wouldn’t be fair to leave her alone to run the shop.” Sheila and Claire are supported by a team of eight part-time staff. They include Sheila Beardsley, who takes care of rug repairs, and Rosie Swain who’s a whiz with embroidery, producing eyecatching, colourful designs for the scores of customers who commission her to personalise a Bronte blouson jacket they’ve bought from the store. “They’re one of our bestselling garments,” says Sheila. “They’re really versatile jackets and people just love them.” Risley Saddlery is well-known for the English leatherwork it sells and a ‘build your own’ bridle service. “I used to sell complete bridles, but we were always left with plain reins or nosebands that weren’t wide enough, so I thought
FEBRUARY 2016 EQUESTRIAN TRADE NEWS
we would create our own,” explains Sheila. “I always buy from Morris & Nolan Saddlemakers, in Walsall, and have done for 30 years. They’ve been very loyal to me and I am to them. They can make whatever we want – they once even made us a 4” wide noseband for an 18.2hh! “We sell Morris & Nolan saddles, too. In fact, I’m a saddler fitter – not a qualified Society of Master Saddlers saddle-fitter, although I am a member, but I joined long before there was any form of qualification. I learned how to fit saddles with Roger Milner, of Melton Mowbray. “Surprisingly, we don’t do many second-hand saddles – you’d think that we would with the financial climate, but it doesn’t seem to work like that.”
Risley Saddlery’s easyto-access location draws in customers from a wide geographical area. “We get people from as far as Yorkshire and south of Birmingham because we are on the cusp of three counties,” says Sheila. “They just get off at Junction 25 and we’re here. It is very much a case of location, location, location.” From the 20 liveries on site to those who travel in from further afield, this friendly store boasts a loyal following and generates plenty of repeat business. “They like to stick with what they know,” says Sheila. “They’re people for whom the last thing to go would be their horse. One man who came in said that he’s seventh in the pecking order but the hamster’s just died, so he gone
“A lot of retailers have moved into country wear, but we stick firmly to rider clothing and equipment,” says Sheila.
www.equestriantradenews.com
21 ETN asks Sheila What made you set up shop? We used to buy our horsey stuff from a lady who used to sell things from her garage. When she packed up, there was nowhere that we could buy reasonably priced stuff, so we started with a very small amount of stock and did the shows as a sideline. What are the best and worst bits about running your own shop? I love talking to people, so that’s the best, and the worst is all the paperwork. There’s far more than there used to be, but you have to take the rough with the smooth. Do you sell feed? Yes, we’ve got a shed full of all the top brands – Spillers, TopSpec, Dodson & Horrell, Dengie. There’s not much profit margin in feed, but it’s a useful way to get people into the shop. How do you promote Risley Saddlery? We use social media and sponsor some of the local shows. Doing the bigger shows is also a great advertisement for us. Where do you find a lot of your stock? We go to BETA International and I’m always looking for something new. I try to find at least one new thing a year. When you’re not working, what do you do? We walk, swim and read. The Peak District is on our doorstep, so we take the three dogs into Dovedale. up to sixth!” Despite the confidence in her bricks-and-mortar store, Sheila is aware that internet shopping poses a threat. “I don’t like the way people come in and try on a hat and buy it online, but you’ve just got to accept it,” she says. “This is competition and I’ve never shied away from it. I believe that it sharpens you up. That’s the way everything is going and we have had to make sure that we have a good website. Claire, who
Time to
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looks after it, is amazing and I really couldn’t do it without her. “We have plans to grow the business – all good, positive stuff – and I’m enjoying running the shop. There are lots out there doing the country clothing and fancy interior things, but it’s good, solid equestrian stuff for us. I really can’t see the point in selling the same as everybody else.”
An antioxidant formula for relaxed muscles. Ideal after strenuous exercise and competition to support the horse’s natural recovery process.
New POWERFUL COURSE
Claire Matthews and her mother, Sheila, run the store that was previously a pick-your-own strawberry and dairy farm.
For more details please contact your NAF Area Sales Manager, or the NAF Sales Office on 01600 710726 or email info@naf-uk.com
naf-equine.eu/uk www.equestriantradenews.com
Bedding & Stable Tools
AND SO TO BEDDING…
22 After the wettest winter on record, many horses are likely to remain stabled for the coming weeks. So lighten your customers’ loads with some brilliant bedding and magnificent mucking out tools.
More bedding equals better rest, says new research THE greater the surface area of soft bedding provided, the more time the stabled horse will spend lying down. The finding from new research has been highlighted by bedding brand Nedz. “Longer times spent lying down are important, as they allow horses to recover from stress and exercise, promoting better equine welfare”, says scientist Christina Rufener, of the Ethology and Animal Welfare Unit at ETH Zurich, in Switzerland.
Tools of the trade
ETN asks Chris Birch, sales manager at Faulks & Cox Ltd (FCL), how to make the most of retailing stable tools and utensils. Q. How can stocking stable tools help equestrian retailers diversify profitably? A. In the past, many saddlers have left the supply of tools to the agricultural merchants. Shop space and lack of certainty about the profitable ranges to stock combine to make retailers nervous. The new Tubtrugs This is a pity because stocking tools is Tidee Companion Set more than another string to the bow – it’s was introduced at a bow in its own right! BETA International 2016. FCL has removed the risks involved with stocking tools by making the products The incredibly strong attractive, top quality and supplying them Gorilla Broom comes in shelf-saving presentation Profit Packs in a choice of six which make the shop look great. types with a compact stand to promote Also, our Tubtrugs and Gorilla Broom sales and save space. ranges sell to a really diverse customer base. So saddlers will find themselves taking money for uses other than equestrian… pets, gardening, chickens, household, the list is endless. Q. When retailer buyers are choosing a range to stock, what should they look for? A. Obviously, retailers want profitable products that sell quickly without comebacks. Wm. Faulks Tools, Tubtrugs and Gorilla Brooms are all designed to do just that while brightening up the darkest corner of the shop. Q. Surely stable tools only sell in the autumn and winter? A. Well, one thing’s for sure…horses don’t stop pooing in summer! Naturally the mucking-out tools slow up while horses are turned out to grass, but the hedges still needs cutting, the paddock needs maintaining, the ditches need clearing, fences need mending and the yard needs sweeping. Yes, there’s a demand for tools all year round. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
Nedz Original and Nedz Pro offer cosy, comfortable and absorbent bedding which encourage horses to rest properly, says the bedding company. Both products go through a dust extraction process. In addition, Nedz bedding features the Natural Nedz formula. This organic blend of manuka, silver, cade oil and aloe vera supports equine health and helps promote a hygienic stable environment. The RRP on Nedz Original and Nedz Pro is between £6.50 and £8.50 per 20kg bale. See page 24. Q. How can retailers with limited space maximise their sales of tools? A. Easy! All the products we sell at FCL have purpose-designed Profit-Pack presentation, complete with show cards designed to maximise ‘shelf-shout’ as well as shelf space. Q. For retailers who’ve never stocked stable tools before, please name your top four best-selling tools to help them get started? A. I can’t do that really - because all of the products we stock sell well, but maybe with seasonal or weather variances. Then you can get local ‘hot spots’ like the customer who sells proportionately far more Tubtrugs because a local catering company has caught on to how great they are in their industry! Shopkeepers are welcome to ring me (on 07966 288272) and I’ll make sure they get a representative visit to run through their local requirements and to tailor their buying needs to their particular business.
The extra capacity Tubtrugs Scoopour is made from food grade plastic, so it’s ideal for equine or smallholder feed, liquids and kitchen use.
Tubtrugs are used everywhere, giving them a wide customer base.
Q. What’s changed in the tools sector in the last five years? A. Ever since we introduced bright pink Tubtrugs in the 1990s, colour has increased in importance. Also, the quality has been improved time and time again through a process of continual listening to customers and integrating their ideas into the final products. Combined with relatively lower prices, people have been encouraged to own their own tools, even for seasonal use. Q. What do you expect to develop in the next five years? A. You’ll have to wait and see… We’re always innovating and making new items as well as improving traditional designs and the ways of delivering them to end-users through our trade customers. FCL likes to keep products ‘under wraps’ until such opportunities as BETA International last month give us the chance to reveal all. t Give Chris a call on 01455 848184 or 07966 288272. www.equestriantradenews.com
By Appointment to Her Majesty The Queen Manufacturer of Horse Bedding Bedmax Limited Northumberland
S H AV I N G S A N D H E A T L O G S
Make sure you’re making the most of our
E D IN
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Find out how you could benefit from all the market-leading products from the best-selling BEDMAX stable.
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Ad_Fynalite Range July 2015 A4 22/01/2016 14:21 Page 1
Kicked and rolled on for 35 years!
Exclusive stable tools & yard products Unique British Craftsmanship Tel: +44 (0) 1789 764848
www.fynalite.co.uk
TALK about standing the test of time… Tyre Rubber skips came into being in 1981 - which means horses have been kicking, chewing and rolling on them for 35 years! Fortunately, horses don’t hurt themselves when doing this – and they also eat and drink from Tyre Rubber products. So maybe that’s why these useful containers keep on selling? “We hear from consumers who say they bought our skips over 30 years ago and they’re still going strong,” says Steve Faulks of Tyre Rubber supplier Faulks & Cox Ltd (FCL). “People used to say ‘the trouble is they’re too strong, you’ll run out of customers.’ But of course horse owners really appreciate versatility and value, so we’ve never run out of sales.” When Tyre Rubber was joined by the Tubtrugs range in the 1990s, colour and style joined practicality in stable yards and paddocks. “Tubtrugs are used for everything from feed and water, to mucking out, soaking hay and storing equipment, the list is endless… the Tubtrugs Micro is even used to serve crisps and sweets in the tack room,” laughs Steve. Once Tubtrugs and Tyre Rubber were established, FCL turned its attention to stable rakes, shovels and accessories, a move that saw managing director Dean Cox bring colour, design and value to this market too. FCL now has a full range of everything needed to keep a stable yard running smoothly. From mucking out forks to the boredom buster Drip Feed balls, there are always new products in the pipeline too - like the six tine, T handled fork introduced at BETA International. FCL also has an eye on helping retailers make the most of this versatile products range. “We provide full marketing and point of sale support in the form of our unique Profit Packs complete with header cards. They increase sales and enhance the store without giving up shelf space,” says Dean. So here’s to another 35 profitable years… See page 17.
Wave goodbye to heavy loads NOBLE Outfitters’ Wave Fork is light yet super-strong. The aircraft-grade aluminium handle even has textured handgrips for added comfort. The fork looks good too. With interchangeable tines in seven different colours, multiple combinations and a customised look can be created to match a team’s or sponsor’s livery – or identify the fork on a busy livery yard. The Copolymer plastic resin outer tines form a basket for maximum loading; while the patented design has been tested for durability to tackle the toughest of jobs. Noble Outfitters guarantees all parts for five years. The RRP is £39.95. See page 25. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
www.equestriantradenews.com
25 Engineered in Britain “BEING a British manufacturer is a great honour,” says Leon Fynn, general manager of Fynalite. The Warwickshire based company’s stable tools range includes a product suitable for every bedding system. So whether it’s shavings, paper, pellet, wood chip, hemp, cardboard, straw, chopped straw, deep litter or shallow litter, Fynalite has a tool to tackle any task. “Our investment in tooling and machinery has been pivotal in our quest to improve the quality of our products and to ensure that the end user has the best possible tool for the job,” adds Leon. “By manufacturing here in the UK, we’re also able to react quickly to market demands and can deliver quickly as and when required, despite offering more than 160 different products.” See page 24.
Who’s the boss? BOSS Tools has added vibrant new colours to its range of good value manure forks. Bright, light in weight and well balanced, the forks come with either a steel or wooden ash handle and are manufactured in the UK by Fynalite. “Flexible ordering with low minimum quantities is part of the commitment to assist retailers and simplify stock holding,” says brand owner Leon Fynn.
BEDDING is bulky to stock. Yet with modern, attractive packaging it can look good even in the swankiest saddlery shop. So if space is tight, store it outside (with appropriate protection) and display an open bale in store for customers to touch and smell. Make use of the excellent point of sale information, posters and banners many bedding suppliers now offer. Retailing bedding brings many benefits; not least of which is regular repeat sales.
RETAI L TIP
A small matter of bedding MINIATURE pony owner Angela White, from Bardney in Lincolnshire, chooses easibed to keep this cute pair comfortable. In fact, Kyra 17 (pictured right) and the grey Glenoaklands Lulu 16 have been on the bedding since its first appearance in 2000. “Someone had a lorry full of easibed at a show and I decided to try some for my ponies,” said Angela. “Until then, we’d used straw and it was proving quite tedious. We’d also tried other bedding, but nothing compares to easibed.” Angela and her husband John show their ponies at county shows all over the country. “Not only is easibed easier to muck out, but it doesn’t stick to the girls’ manes or tails, especially Lulu’s as she has a very long, thick mane,” she added. “easibed saves me so much time, it’s fantastic.”
THE MANURE FORK THAT LASTS
INNOVATIVE DESIGN FOR MAXIMUM DURABILITY ∙ ∙ ∙ ∙
Unbreakable 5 year guarantee Multiple colour combinations Made in the USA
For more information and to place an order, contact matt@nobleoutfitters.co.uk Mobile: +44 (0)7827 948276
nobleoutfitters.co.uk
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MUM’S THE WORD Laurie May is here to help employees and employers navigate maternity rights, policies and procedures.
Cartoon by John May.
Communication during maternity leave Communication between employee and employer should be discussed before maternity leave commences. Some women like to be kept in the loop about what’s happening at work, which may allow for a smoother transition at the end of maternity leave. Others prefer to be left alone to focus on their new bundle! Employees can work up to ten days during their maternity leave. Known as ‘keeping in touch’ (KIT) days, these are optional.
Maternity cover
M
aternity leave is rarely discussed openly in the work place, yet we cannot change biology. Women have been having babies for millennia; but since last year, fathers have been taken into consideration too. They can now share up to 50 weeks of leave and up to 37 weeks of pay1. So what can employers do to retain talented workers and what options do employees have to retain their careers?
Managing a pregnant employee A pregnant employee must tell her manager by the end of the 15th week before the baby is due. There’s no right to paid time off to attend antenatal appointments until
an employer is aware of a pregnancy. As soon as an employer knows about a pregnancy, they should perform a risk assessment2 and take necessary action to remove risks. Most roles can be adapted to suit a pregnant employee. The process can even open doors to upskill in new areas, such as taking on more of an administrative role, or learning a new part of the business, which could benefit you both.
Leave and pay While on maternity leave, an employee may be entitled to maternity pay either under a contract of employment or by law through Statutory Maternity Pay (SMP) or Maternity Allowance (MA),
FEBRUARY 2016 EQUESTRIAN TRADE NEWS
“Working mothers play an increasingly important role in our industry.” which can be paid for up to 39 weeks3. If you run a small business, as an employer you can usually reclaim 92% of employees’ SMP, Paternity, Adoption and Shared Parental Pay. You can reclaim 103% if your business qualifies for Small Employers’ Relief4.
Clearly having an employee on maternity leave usually means a shortfall in staff. This is often more noticeable in smaller teams, and will vary from business to business as to how you handle it. You may want to get someone in to cover the maternity leave on a short term contract, cover the shortfall within your existing team or fill the position internally with a short term secondment. The key in every case is to plan ahead and discuss all the options with the team involved.
Returning to work Being on maternity leave needn’t mean that your brain turns to mush! Legally, your employer must keep your job open for you, so you don’t need to worry that you will be replaced during your time off. To make the transition as smooth as possible, consider asking your employer if you can attend some KIT days particularly if there is some training occurring or a team meeting. You could consider doing www.equestriantradenews.com
27 an online learning course to return to work stronger than ever with renewed skills and enthusiasm. Employers - remember that staff are your biggest and most valuable asset. Working mothers play an increasingly important role in our industry. Recognise their qualities and strengths, and be the employer they want to work for. The rewards can be immense.
What if you run your own business? Maternity rights around selfemployment is a complex area and growing more complex by the day as more and more women set up their own businesses. The main concern is over maternity pay. Generally, only employees are entitled to maternity leave SMP. However, there are some circumstances where women who are selfemployed can qualify for SMP. If you are a director of a limited company, are considered an employee of the company and have been working there for at least 26 weeks preceding the 15th week before your due date, you can
claim SMP. Otherwise you may qualify for maternity allowance (MA), which is £138.18 a week for 39 weeks, compared with SMP which is generally six weeks at 90% of your salary and the following 33 weeks on £138.18. You’re still allowed to draw an income from your business while receiving MA – you’re just not allowed to do the work yourself. If you are a sole trader, you can change your business structure to a partnership by adding a partner.
A potential asset With preparation, discussion and an open-minded approach from both employer and employee, the journey into parenthood needn’t be fraught with worry. It can help you to recognise talents, build team work and address office-based tasks that have been on the back burner for too long. In fact it should be better viewed as a potential asset for your business!
ABOUT THE AUTHOR LAURIE MAY is the equine business consultant at Zoetis where her role involves enhancing the range of services offered to trade customers. She is currently a lecturer at the University of Derby Corporate (an accredited study centre for the Chartered Institute of Marketing) and lectures for the Communications, Advertising and Marketing (CAM) Foundation.
References: 1www.gov.uk/shared-parental-leave-and-pay 2www.gov.uk/working-when-pregnant-your-rights 3www.citizensadvice.org.uk/work/time-off-work/maternity-leave/#htelling-your-employer-that-you-want-to-take-maternity-leave 4www.gov.uk/recover-statutory-payments 5 www.workingmums.co.uk/maternity-rights-and-self-employment-2/
www.equestriantradenews.com
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• Noble Outfitters has appointed
Matt Cummins as sales manager UK and Europe. Matt was previously key account manager with Musto for five years, and has worked in the retail and wholesale country sector for more than a decade. “I’m incredibly excited to work for Noble Outfitters,” he said. “The brand offers retailers a complete range of innovative, stylish, equestrian performance products at sensible prices.” Matt lives with his wife and children on the edge of the Peak District National Park.
• Neue Schule’s CEO Sarfraz Mian
featured in the 2016 New Year Honours List. He has been given the British Empire Medal for services to UK Trade. “This award recognises the dedication and energy that Sarfraz brings to his role in the company that has led to it being one of the leading lights in the north-east for exports,” said Graham Cross, technical director and chairman of bits specialist Neue Schule. The North Yorkshire based company is BETA International’s main sponsor. Sarfraz said he was “truly shocked” on hearing of his British Empire Medal. He added that it was “wonderful recognition for the hard work undertaken by the Neue Schule team in developing world leading products and supporting the company’s retailers and distributors across the world."
• There are five new faces at Dodson & Horrell. Simon Elliott has become an area sales manager supporting retailers in the Midlands and Norfolk. Lisa Shore (right) joined as export manager last September. Previously with Thornton’s Confectionery, she’s promoting the company’s dog products to European markets. Equine science graduate Jane Hadley (left) is Dodson & Horrell’s new thoroughbred and performance nutritionist. Jane, who competes in showjumping with her two horses, is working with customers in the north. Glyn Jones has taken on the key account manager’s role. He started his career in sales with Hills pet nutrition in 1999, working his way up to be responsible for the distribution of pet accessories across 17 countries. Anna Pyrah, a member of Dodson & Horrell’s nutritional team since 2014, has moved to a new role as thoroughbred and performance nutritionist for the south-east of England. An equine science graduate, Anna will be dealing with studs, racing, polo and eventing yards. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
• The run-up to BETA International was an extra busy time for Ernest Plumins, owner and CEO of Horse Span. As the Latvian bedding company prepared for its appearance at last month’s trade fair, Ernest and his wife Zanda celebrated the arrival of their son. Ernest Plumins junior was born on New Year’s Eve. As our photograph shows, the newly enlarged family wasted no time in checking out the dust-extracted wood shavings that Horse Span manufactures from pine and fir trees grown in the Baltic forests. • Maria Blackmore has joined the Saracen Horse Feeds sales team as area sales manager covering the southwest of England and southern Wales. Based in Tetbury, Gloucestershire, Maria previously worked for five years in the veterinary market for diagnostic company Abaxis UK. Before that she completed an HND in equine studies, followed by a degree from Aberystwyth University. Maria is a keen rider who has evented. She says she’s always had a keen interest in equine nutrition and is looking forward to meeting retailers in her area in her new role with Saracen. Maria can be contacted on 07736 825571. • Horse&Rider editor Louise Kittle has been named Editor of the Year
at the IPN (Independent Publishers Network) awards. Also the editor-inchief of PONY magazine, Louise saw off competition from the editors of titles such as Jamie, Slimming World and Countryside. Louise is pictured with Mike Soutar (left), CEO of Shortlist Media and star of The Apprentice, and Justin Anderson, managing director of Anderson Norton Design.
www.equestriantradenews.com
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BETA International 2016
30
HOW THE SHOW GOT THE TRADE BUZZING…
ETN reports from BETA International 2016
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• ITV newscaster Alastair Stewart hosted Talking Business, BETA International’s first industry debate.
BIT specialist Neue Schule signed to return as main sponsor of the trade fair in 2017 for the fourth consecutive year. “Every year the show has delivered results beyond our expectations. We have seen increasing demand from across the UK and, significantly for Neue Schule, BETA International has brought excellent international exposure,” said Sarfraz Mian. The North Yorkshire company’s CEO received the British Empire Medal in the Queen’s New Year Honours List for export services. Claire Thomas, organiser of BETA International, added: “We are extremely pleased to receive Neue Schule’s support once again and look forward to working closely with the company for another year. The decision to continue as main sponsor is a fantastic endorsement of the show’s strength and reputation as a powerful business platform for UK and overseas trade.” Pictured are, from left, are Sarfraz Mian, Claire Thomas, Heather Hyde of Neue Schule, Lynda Mortlock, chairman of the BETA trade fair committee, BETA International sales manager James Palmer and BETA International press officer Deborah Hayward.
David Haythornthwaite, chairman of the Tangerine Group, David ‘Monty’ Stuart-Monteith, owner of Shaws Equestrian, Sara Blackshaw, equine category manager of Countrywide, John Nunn, president of Nunn Finer in the US, Phil Duff, business consultant and non-executive director, and Lucy Higginson, journalist and brand developer, went headto-head as they discussed Black Friday, manufacturer’s advertising price (MAP) and the implications if Britain voted to leave the EU. Members of the audience took up Alastair’s invitation to give their views too.
•
MANY exhibitors commented on the cheerful welcome from the team in the organiser’s office, from left, Lesley Manson, Clair Webster and Sally Beeden.
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NEW from Holland was the Hay Playbag which keeps horses occupied while saving wasted forage. “This is a very nice show. We’ve been so well looked after and done lots of new business,” said Mark Derwig. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
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LETTING off steam at the end of a successful show are representatives of BETA International’s sponsors. From left, Heather Hyde (Neue Schule, main sponsor), Melissa Newman (NAF Five Star Champagne Bar), Roy Burek (Charles Owen Learning Centre @ the Horse Demonstration and Seminar Arena), Franz Schockemöhle (TONICS Coffee Shop), Frédéric Pascoa (EquiThéme Fashion Show), Linda Porter (NAF Five Star Champagne Bar), Sarfraz Mian (Neue Schule, main sponsor), Marcus Cridland (Shires New Product Gallery), Anna Clarke (Hy Visitor Bags), Sarah-Jane Fedarb and Sue Boydell (Toggi Official Clothing). ETN sponsored the BETA International Innovation Awards and The Wine and Hamper Company supported the Best Stand Awards. www.equestriantradenews.com
THE LEADER IN EQUESTRIAN SAFETY Whether you choose the top of the line Leather Look Ayr8 or the Sparkly YR8, you can be confident in Charles Owen. Made in Britain to the newest standards of equestrian safety. BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM
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Certified by SEI to ASTM F1163
www.charlesowen.co.uk
BETA International 2016
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LIVE-ACTION product displays – often involving real horses – proved a hit in the Charles Owen Learning Centre @ The Horse Demonstration & Seminar Arena. Highlights included the sponsor’s managing director Roy Burek sharing his vast knowledge of rider safety equipment, Heather Hyde of Neue Schule on bitting and BETA executive director Claire Williams addressing the latest safety standards. The arena also featured scenes with BETA International’s chosen charities, The Brooke and Hope Pastures, giving heart-warming presentations of their work. Visiting SQPs (suitably qualified persons) claimed ten CPD points by attending a seminar. Blacks Solicitors advised visitors on how their businesses might be affected by new pensions obligations and the living wage.
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CORE equestrian products such as feed and supplements, bedding and stable tools were prominent. “The show has left us positively overwhelmed,” said Ernest Plumins of Latvian bedding exhibitor Horse Span. “We reached our target for the whole show within the first day.”
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TALK about going the extra mile… the show’s operations manager Jackie Woolley walked a whopping 37.5 miles – and that was only during the three days the show was open.
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BETA International stalwart Nick Gray announced his retirement – and the sale of his equestrian gifts business Grays of Shenstone to long-standing employee Greg Copeland. Nick has been involved with the show since it was the BETA Travelling Trade Fair in 1980. In the early years, Grays transported exhibitors’ stand and wares from one venue to the next. “Those were special days, full of camaraderie,” he recalled, “nowadays the fair is very professional.” Nick began working for Grays when he left school at 15 to join the family firm. “We began importing in 1993 and my first visits to Hong Kong, Taiwan and China were like discovering a new world, which I suppose we were,” he told ETN. “Ironically, we’ve now revolved almost full circle to mainly UK sourced products where possible.” Nick has been married to Kate, who also works in the business, for 32 years. With their three children pursuing their own careers, they decided to hand over the reins to Greg who has worked on the retail side at Grays for 14 years. Retirement at the end of this year will give Nick more time for his Presidency of the Rotary Club of Walsall, other voluntary work and riding his Harley Davidson motorbike. He is pictured (left) congratulating new business owner Greg Copeland.
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EXETER based retailer Farmers’ Friend won the ETN prize draw and £1,000s worth of products donated by magazine advertisers and show exhibitors. “It’s great news,” said James Phillips, saddlery manager at the business that was established in 1877. “We had a very useful day at BETA International; it’s always worth going.” The winner of the Quizmaster Challenge run in ETN December issue was Diane Whiting of South Houghton Equestrian, Heddon-on-the-Wall, Newcastle-upon-Tyne. Diane collected a luxury food and drink hamper FEBRUARY 2016 EQUESTRIAN TRADE NEWS
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YOUNG eventer Sophie Beaty (pictured) was spotted at her sponsor Noble Outfitters’ stand. But Matt Cummins - the company’s new sales manager UK and Europe - didn’t make it to the show. He had the perfect excuse, however… Matt and his wife Charlotte were celebrating the birth of their daughter Saoirse who arrived weighing 8.8lbs the day before BETA International opened. Her delightful name means freedom in Irish. “Extremely busy,” was how Justine Smiley described Noble Outfitters’ first day at the show. “At one point we had three people selling to top notch retailers,” she added.
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BETA announced two significant developments in the feed sector. The NOPS scheme becomes a stand-alone code from 1 February. And a new BETA feed approval mark has been approved by the Veterinary Medicines Directorate (VMD) enabling manufacturers to apply for accreditation for products suitable for horses and ponies prone to equine gastric ulcer syndrome (EGUS).
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ALASTAIR Stewart, whose sons show jump, cast a knowledgeable eye over many stands. Here he’s in animated conversation with Tom MacGuinness of Horseware Ireland.
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GETTING buyers’ hands on products is a great reason to exhibit, as Linda Grandia of American company EquiCube was quick to point out. “We need people to try it, to feel it. We’ve had dealers in contact just waiting to meet us here for that reason,” said Linda. She developed EquiCube to help riders train their core strength while in the saddle. www.equestriantradenews.com
CELEBRATING
10
FOR
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ANNIVERSARY 2006-2016 NEW MANAGEMENT
184Years
Of Manufacturing & Wholesaling
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THE TRUSTED AUTHORITY CMYK full color
BETA International 2016
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AT ANIMOLOGY, Mandy Meer was on hand with some great grooming tips – demonstrating the properties of Mane Tamed de-tangling serum on real horse hair. “We’ve reached people here that we wouldn’t normally see, so we’re very pleased,” she said. Animology is a major player in the pet market and exhibited some great new equestrian lines here.
VET Vicky Farr did a great job of explaining the science behind MSD Animal Health’s latest equine launch, Coopers Gut Range. While equine gastric ulcers are a currently hot topic, these products address issues which don’t show up when a horse is ‘scoped. Yet they can hit the spot when a horse, in Vicky’s words, “isn’t quite right.” Find out more in ETN soon. It was a first BETA International for Vicky and her colleague Rachel Bradbury, pictured being interviewed by ETN editor Liz Benwell. “It’s been a good show with a lot of visitors and a lot of interest from shops,” they said.
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DRESSAGE star Zoe Sleigh (pictured centre) called at Utopia Saddlemakers to collect her bespoke and very splendid new saddle. “We’ve been swamped,” said Helen Stone of the company she runs with husband Nick. “We’ve had enquiries from the UK and overseas with a good strong lead from Canada.”
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SPURS were a big talking point following showjumper Bertram Allen’s elimination at Olympia when blood was found on his horse’s side. At Easyspur, Easytools and Easystuds, engineer and horseman Ivan Kennedy had a host of solutions to this and many other equestrian conundrums. “We’ve had export enquiries from the UK, Sweden and Australia,” said Ivan who hails from Co Wicklow in Ireland. “It’s such a good show – you just have to be here,” he added. The multi-talented Ivan has also been a stunt rider appearing in a host of movies including Braveheart.
• “MY FIRST BETA International experience has been wonderful and I’m loving it,” said Chris Wilkinson, who barely had time to
draw breath on a busy Carr & Day & Martin stand. “It’s a hundred miles an hour, but that’s the way we like it.”
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“A GREAT show, brilliantly organised,” was the verdict from Stephen Murphy at wholesaler Agrihealth, whose team is pictured ready for another busy day at the show. Talking points from this Northern Ireland based company were additions to its leovet horsecare range, Fenceman electric fencing and new clippers and trimmers from the Liveryman range.
FEBRUARY 2016 EQUESTRIAN TRADE NEWS
SOPHISTICATED, co-ordinated colours across saddle pads, rider clothing and accessories greeted buyers at top German brand Iris Bayer. “This is our first time at BETA International and we are very pleased,” said Iris Bayer, pictured with colleague Jan Elsen. “It’s a good show and we’ve achieved good pre-orders on our new winter collection.” www.equestriantradenews.com
It’s horseplay
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FARRIERS were out in force, many making a bee-line for Stromsholm to see its new and much anticipated copper coated horseshoe nails. “Having it in the Shires New Product Gallery has worked wonders,” said Effie Brigden.
The most popular stable toy on the market with a persona of its own. A twenty-sided, equine boredombeater. Fill with treats and let the horse play – with tasty rewards! Helps prevent stable boredom
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IN THE midst of a wet, muddy winter, what better to introduce to buyers than a range of laundry products? Absorbine even has a line that enables leather to be machine washed. “It’s going really well, we like this show very much,” said Chris Jacobi, president of the American brand.
Acts as a trickle feeder to avoid overeating Made from strong military-grade materials (beware of inferior copies!) Choice of 5 distinctive colours in two sizes
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A GOVERNMENT start-up grant enabled BETA International newcomer Equimedpak to exhibit. “I’m overwhelmed with the feedback we’ve had,” said Mandy Hall who developed the grab-and-go first aid kit following an accident with her own horse. “I’ve taken lots of pre-orders and had plenty of international enquiries.”
Look for the triangular white label as your sign of quality. Beware of inferior copies.
Tel: 01924 454681 jenkinsonsequestrian.co.uk www.equestriantradenews.com
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THERE was a fascinating story to be heard at Ellis Rugby. Kevin Ellis, who happens to share a surname with William Web Ellis (the inventor of the rugby), has researched the original clubs that played the game before standard rules were set in 1871. The result is a stunning collection of rugby shirts. Made in modern, technical fabrics, they feature the authentic badges and mottos of clubs such as the Flamingos and Hornets that would otherwise have been lost in the mists of time. A great gift idea for horsey women’s husbands!
y
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“IT’S REFRESHING to see people so focussed,” said Leon Fynn at Fynalite. “The export enquiries have been fantastic, especially from New Zealand and Germany. There’s clearly a more professional demographic here than in previous years.”
The Elico Equine Decahedron...
! 17ear
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BETA International 2016
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WITH the Rio Olympic Games in her sights, eventer Nicola Wilson was spotted fine-tuning her horses’ diets with Nicola and Philip Tyler at TopSpec. “People are keen to talk business this year,” said Philip speaking from the stand that also displayed Equerry Horse Feeds. “I’d say we’re 20% up on visitors to the stand compared with last year.”
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ROCKFISH’S minimalist white stand, which put wellies on well-lit pedestals, was tremendously effective. Yet despite its highly professional look, most of the main components were made between Christmas and New Year by director Marcus Aldred’s own hand. “It’s been a really good show for us,” he told ETN. “We’ve reached some UK retailers we wouldn’t have done otherwise, and also found a new German distributor.”
IT WAS a first BETA International for Kingsley Equestrian. And its German handrolled bridlework and saddle pads that borrow technology from the aerospace industry went down a storm. The London based company has been set up by dressage rider and trainer Anand Patel to act as distributor for the Kingsley brand which is already big in Europe. “I felt really nervous on Saturday [the day before the show] because this isn’t really my ‘day job’; I’m really a rider,” said Anand. “But the interest has been phenomenal. We’ve had buyers from Argentina, New Zealand and South Africa and Denmark. “I know the saddle pads work because I’ve been riding on them for a year and I’m encouraging retailers to do the same and try them. We’ve also had a lot of interest from buyers looking for high quality products to embroider.” Pictured with Anand is ETN editor Liz Benwell taking advantage of the Kingsley saddle pads’ shock absorbing properties to revive her feet.
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ANGIE Garton, who previously ran Horsemasters Distributions’ PR office, was overseeing media matters on Fairfax Saddles’ stand. She’d just started a new job with the Walsall manufacturer.
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APPRENTICES from the Saddlery Training Centre and students from Capel Manor College competed in the Society of Master Saddlers’ competitions as visitors admired their skills. Sunday’s competition was won by Corrin King. On Monday, Lucy Ellis took the honours. Tuesday’s winner was Naomi Rogers. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
PIGS really were flying at Jenkinsons/Elico Equestrian! The herd of fluffy pink porkers were cute mascots for new Elico Little Piggy Haynets, designed to slow down equine eating rates. And the Ellis family - Stephen, Elizabeth, Keith and Richard - couldn’t resist taking their little piggies to the BETA International market. New co-ordinating fleece rugs, bandages and bonnets, plus memory foam accessories, were well received by visitors. “The show’s done the job we needed it to do to promote our Elico brand,” said Keith Ellis of the West Yorkshire based wholesaler. www.equestriantradenews.com
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RETAILER REACTION
What the buyers had to say…
• “I absolutely love it,” said Janette Cross of West Midlands • “We came with a list and have ticked off pretty much based retailer Bearley Cross Saddlery. “I’ve caught up with John Whitaker International and Trilanco and found some new people to deal with such as [German wholesaler] Kerbl and Spooks clothing. I’ve been coming every year for the last 15 years, and I always find something new.”
• “I’ve had a really useful two days,” said Lucy House as she headed back to JHC Equestrian Supplies in North Devon. “Everyone has been so friendly that my confidence as a buyer has grown.”
• “The fashion show was fantastic,” said Susan Miller on
a two-day visit from Braes Equestrian in Falkirk, central Scotland. “There are a lot of new product this year. Rockfish will be a new line for us, I like the electric fencing at Agrihealth and the tweed at Hunter Outdoor looks good too.”
• “We just love it,” said Sue O’Callaghan and Jane
Clarkson of Equine & Pet Feeds. They’d travelled from Knutsford in Cheshire to spend two days looking for “natural horse feeds” - and found lots to their liking. Thunderbrook, Agrobs and Emerald Green Feeds particularly appealed.
all we needed,” said Wendy Rigby from Premier Equestrian Supplies in North Yorkshire. “We’ve also had a really good day and thoroughly enjoyed ourselves.”
• The saddlery competitions were the first port of call
for Hilary Lambe of Sheffield based HFL Leatherwork. “I’d like to see more tools and so on, although Abbey England always has a good selection [of workshop materials]. I always enjoy coming to BETA International – it’s always interesting to see what other [saddlers] are doing.”
• “It’s been fun and we need more time here than just
two days,” said Lorraine Wickham, who was buying for retailer Gillett Cook of Faversham in Kent. “The Shires New Product Gallery has been really helpful, I went there first. I’m looking for something a bit different to keep my customers interested and I really like Imperial Riding and Bogs [footwear] for that reason.” Lorraine added: “ETN was my Bible for planning my visit here – and I’ve brought it with me too.”
• “The clothing is fantastic,” said Irish buyer Lucy
Morgan from Murdock Saddlery. “It’s so fantastic, I’ve probably done too much ordering..!”
BETA INTERNATIONAL IS BACK AT THE NEC, BIRMINGHAM ON 22 – 24 JANUARY, 2017.
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ETNCoopersgutrange.pdf
1
22/01/2016
16:20
A HORSE’S WELLBEING STARTS
A COMBINATION OF PREBIOTICS AND POSTBIOTICS
HERE
Introducing NEW Coopers Gut Range Coopers Gut is a new range of feed supplements containing a blend of prebiotics and postbiotics. Designed to help maintain a healthy gut flora and hindgut function, Coopers Gut works to help keep horses healthy from the inside out. Contact your MSD Animal Health Account Manager today to find out more or visit www.coopers-range.co.uk
HELPING MAINTAIN A HEALTHY GUT www.coopers-range.co.uk
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2017
NEC, Birmingham, UK 22-24 January
Save money Book your 2017 stand now! 2.5% OFF YOUR SPACE COSTS A total rebate of 7.5% available (terms apply) Take advantage of our early commitment discount Sign up for a stand by 26th February
BEST STANDS REWARDED This year’s Best Stand Awards, sponsored by The Wine & Hamper Company, were judged by Danny Greenwood and Kim Pengelly of the show’s chosen charities, The Brooke and Hope Pastures. BEST LARGE STAND Winner: Toggi/Champion Judges’ comments: This stand was fabulous and quickly became our benchmark for judging. There was excellent use of space, with all displays meticulously planned and arranged. Great attention to detail to create a warm, welcoming environment that invited a high volume of footfall. The company had gone to great lengths to flag up its latest new products to retailers and the media – displaying them in the stand entrance to fantastic effect. Staff were extremely helpful, chatty and demonstrated a high level of product knowledge. Highly commended: Shires Equestrian Products Judges’ comments: An attractive stand both inside and out, with an eye-catching circular-feature product display. Clean and contemporary, this was an inviting, positive place to go, with staff who were highly attentive and friendly. There was good use of stunning, quality equine imagery to create a vibrant and aesthetically pleasing environment. Clever use of technology scanned stand visitors on entry, providing the company with important data for post-show sales and marketing, which we thought was pretty impressive.
BEST SMALL STAND
Main Sponsor
Contact James Palmer +44(0) 1937 582111 sales@beta-int.com www.beta-int.com
Winner: Stubbs England Judges’ comments: A striking, colourful stand with clear branding and clever displays that were imaginatively created to market functional equipment. We were particularly impressed with a high-level automated display that served to demonstrate the mechanics of product usage. Staff were clearly branded and demonstrated a high level of product knowledge and we were made to feel extremely welcome from the moment we set foot on the stand. Highly commended: Equine Productions Judges’ comments: An innovative stand that was clearly the result of a great deal of planning to design and create an environment that was both highly attractive and effective – and gave the perfect view of the end product. This warm, friendly setting encouraged footfall and really made you want to stay to chat to members of the team, who displayed great product knowledge and a high level of expertise. Staff were cheerful and friendly – nice people who had a real passion for their work. www.equestriantradenews.com
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Fashion Show
DRAMA ON THE RUNWAY
ETN reports on the clothing collections that brought a splash of colour to the Fashion Show at BETA International 2016.
E
questrian and country fashions arrived on the runway in an explosion of colour and digital drama at this year’s BETA International Fashion Show, sponsored by Ekkia under its flagship brand Equi-Thème. This chic French brand opened the show with a classy collection of rider wear created from a red, white and blue colour palette. Beautifully cut breeches sporting a sprinkling of diamante and glitter trims brought understated glamour to the runway. These were teamed with hoodies, body-skimming shirts, jackets and gilets to deliver a cool, contemporary range of garments. Horseware Ireland’s designers nailed it once again, producing a fantastic array of equestrian and country clothing. Green and grey, and mid-blue and rust-brown colour combinations set the tone as breeches, gilets, jackets and coats rocked the runway. Horseware’s quilted jackets and full-length coat – both with a luxurious fur trim – were definite scene stealers. House of Montar raised the bar for rider wear to challenge traditional design concepts and deliver a collection that was practical but unbelievably sassy. Breeches teamed with co-ordinating jackets in shades of navy, grey and green were ontrend, but it was the breeches/jods with the appearance of washed-out denim that shone with their fashionable fabrics, glitter “grip strips” and sparkle trims. Body protector specialists Airowear and Champion each illustrated that safety and style can go hand in hand by highlighting their latest body protectors – the Hickstead safety vest for showjumpers from Airowear and the Unisex Titanium from Champion. Toggi introduced its autumn/winter
www.equestriantradenews.com
range of country tweeds and chunky knits in soft, green tones. Attention to detail was evident, particularly in the case of the brand’s elegant jackets with fur-trimmed collars and cinched waists for a sophisticated silhouette. Toggi also unveiled its latest rider wear capsule collection in red, white and blue. This featured a head-turner of a jacket with a long tail flap –perfect for keeping out the wind and rain. Mark Rhodes Nørgaard, Kastel Denmark’s European sales manager (pictured below), sang his chart-topping hit Hygge Nygge during the brand’s scene. There’s no definitive English translation, but it equates to “a warm, snug, cosy feeling” – and that’s something that the company and this 23-year-old pop singer brought to the show.
Smart and stylish breeches provided the perfect foil for the Kastel Denmark range of long-sleeved zipped tops, jackets and polos in bold shades of blue, aqua, purple, pink and black. Exquisite breeches and long riding boots are the hallmark of Tredstep Ireland, famed for its simple, elegant lines and quality materials. Colour palettes were a contrast of soft, pastel hues and bold, dramatic shades of red and grey. Texture and co-ordinating tones were introduced in patterned “grip strips” and knee and seat pads to create comfortable, greatlooking equestrian gear. Kerbl’s Covalliero brand brought a fantastic – and diverse – collection of rider wear to the runway. Deep colours created mystery and a sense of excitement as jackets, breeches, zipped tops and shirts in black, navy and brown – punctuated with brand logos and oversize silver press-stud fasteners – were introduced to an appreciative audience. The collection included an eye-catching black jacket with full seat vent. Harry Hall – and the Harry Hall Hi-Viz collections – ended the show on a high, with this British brand flying the flag for stylish functionality and safety. The range of breeches, long sleeved tops, gilets and hoodies embraced colour in a big way, with a distinctive pink/peach shade appearing throughout. Harry Hall Hi-Viz injected a degree of va-va-voom into its garments, highlighting that safety does not have to be boring. There were jodhpurs, jackets, tabards and body protectors – all featuring hi-viz panels and the brand’s distinctive logo. EQUESTRIAN TRADE NEWS FEBRUARY 2016
Innovation Awards
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A CELEBRATION OF INNOVATION N
ew products highlighting the very best in craftsmanship, design, technology and invention were celebrated in the BETA International 2016 Innovation Awards during this year’s trade fair at the NEC, Birmingham, on Monday 25 January. These prestigious industry awards, sponsored by BETA International media partner and leading trade title Equestrian Trade News, are open to all exhibitors entering products that have not been launched on to the market more than 12 months before the 2016 trade fair. The judges were online retailer Anna Franklin, of Franklin & Billard, veterinary surgeon Peter Wright, of The Yorkshire Vet TV fame, SMS saddle fitter and owner of Buckaroo Equine Nicola Barry, international dressage rider and trainer Michel Assouline, Pony Club CEO Pip Kirkby and independent equine nutritionist Catherine Hale. “This year’s Innovation Awards attracted a large number of entries across each of the eight categories,” said BETA International organiser Claire Thomas. “It was refreshing to see so many truly original products highlighting the strength of the trade. I am sure that our judges had a challenging – and enjoyable – day selecting the winning entries and our thanks go to them for all their hard work. We also send our very best wishes and congratulations to those who have been successful in securing an award.”
COUNTRY FASHION & FOOTWEAR
Winner Company: Zamberlan/Snugbug Product: Goodyear Welted Icona range – Florence (high), Siena (mid), Cortina (low). Zamberlan/Snugbug has combined its heritage of handbuilding mountain hunting footwear with the technique of Goodyear welting to produce a stylish casual range of footwear that is technical, hard-wearing and good-looking. Judges’ comments: Investment has clearly been made in the construction of the boots, leading to high-quality and hardwearing products. The labelling is very informative, too. Tel: +44 (0)1665 510660 Email: chris@cdalimited.co.uk Website: www.zamberlan.com FEBRUARY 2016 EQUESTRIAN TRADE NEWS
Those that won a trophy are entitled to use the Innovation Awards winners’ logo in their marketing over the next 12 months. The 2016 Innovation Awards winners are:
ETN editor Liz Benwell (left) and advertising sales manager Nicki Lewis (right) are joined by (left to right) innovation awards judges Catherine Hale, Anna Franklin, Nicola Barry, Peter Wright, Michel Assouline and Pip Kirkby, and BETA International’s Jennifer Dalton.
Highly commended Company: Rockfish Wellies Product: Rockfish Wellies. This year, Rockfish introduces the innovative “rubber compound” to its whole range to deliver not just highperformance, but also much lighter boots – with the decrease in weight not compromising performance or comfort. Judges’ comments: The lightweight material is innovative and, with its good packaging, should be attractive to retailers. Tel: +44 (0)1503 240615 Email: hello@rockfishwellies.com Website: www. rockfishwellies.com
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HORSECARE EQUIPMENT & (HORSE) CLOTHING Joint winners Company: Matchmakers International Product: Fieldmasta 200g turnout rug with 350g fixed neck. The No Mane Loss Clever dome neck on these turnout rugs provides complete coverage, takes pressure off the mane and increases air circulation to prevent hair follicles becoming starved of oxygen and falling out. The articulated full-neck design relieves pressure on the withers and allows the neck cover to stay in place while the horse grazes. An anti-rub lining and tri-vent shoulder gusset give an enhanced fit and freedom of movement, preventing rubbing on the shoulder. Judges’ comments: The neck design is brilliant, the quality excellent and the price competitive. Matchmakers seems to have thought of everything! Tel: +44 (0)1274 711101 Email: sales@masta.co.uk Website: www.masta.co.uk
FEED & SUPPLEMENTS Winner Company: Horseware Ireland Product: Horseware Nutri-Lick. Horseware Ireland offers a palatable lick with 60 to 70 per cent less sugar than comparable products on the market while still managing to prevent crumbling during use and storage. It also leaves more room for the extra nutrients that have been included. Judges’ comments: This product with low levels of sugar is very innovative because molasses is used not only to sweeten and increase palatability, but also to hold the lick together. Horseware has developed a method of reducing the molasses but maintaining the integrity of the lick and palatability – and a product that www.equestriantradenews.com
Company: Treehouse Product: AeroChill cooling boots. Featuring HyperKewl, a non-toxic, super-absorbent polymer fibre used by Formula 1 drivers and military special forces, the boot has a quilted fabric that ensures after-work evaporation and cooling for up to 10 hours, increasing recovery time. The product, available in a range of sizes, is simply soaked in water for two minutes, reusable and durable. Judges’ comments: The fantastic technical features allow an amazingly long period of cooling. The well-designed boots, which are versatile and easy to use, come in very striking packaging and are competitively priced. Tel: +44 (0)1299 851625 Email: info@treehouseonline.co.uk Website: www.treehouseonline.co.uk will appeal to the horse owner, too. Tel: +353 429 389000 Email: info@horseware.com Website: www.horseware.com
EQUESTRIAN TRADE NEWS FEBRUARY 2016
Innovation Awards
GENERAL Winner Company: Solar Technology International Product: Solar arena light. This solar-powered floodlight system provides an easy-to-fit, mains-free solution for horse manèges, training areas, yards and sports fields. Supplied with a bracket and fixings, it can be clamped on to any scaffold pole. Six units, operated by a sensor or remote control, will illuminate an area of 40
42 x 20m for up to six hours. Judges’ comments: This is a brilliant but simple idea and an innovative, practical and affordable product that is easy to install. It uses modern technology in a fresh way to offer an alternative form of lighting. Tel: +44 (0)1684 774000 Email: sales@solartechnology.co.uk Website: www.solartechnology.co.uk
RIDER CLOTHING & FOOTWEAR Winner Company: Horseware Ireland Product: AA Platinum Motion Lite jacket. Horseware Ireland’s first competition jacket in the AA Platinum range features an elegant design and cut taken directly from its classic Italian AA jackets and is machine-washable and quick-drying, with no ironing needed. It claims to be the most lightweight and breathable competition jacket ever. Judges’ comments: We love the innovation, beautiful fit and extremely lightweight and breathable qualities. The jacket far exceeds its hanger appeal. Tel: +353 429 389000 Email: info@horseware.com Website: www.horseware.com
Highly commended Company: Ariat Europe Product: Ariat ladies’ Caldo jacket. This athletically styled waterproof stretch jacket features synthetic insulation for maximum warmth without bulk, Ariat’s V3 technology in the shoulder, contrast lining, adjustable collar and cuffs, and a removable, oversize hood to fit over a riding hat. Judges’ comments: The jacket has a lovely fit and great design, with excellent attention to detail and innovative fabric. Really smart and practical, it is equally wearable away from the yard. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
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GENERAL
Highly commended Company: Horseware Ireland Product: Horseware HorsePal. temperature and humidity monitor This innovation allows you to read the temperature and humidity inside your horse’s rug in real time from your smartphone by downloading the app. The sensor, initially available as a stand-alone product, will be built into rugs in future. It sends data to the app, which combines this information with the three-day weather forecast to make an intelligent recommendation. Judges’ comments: This is a really exciting innovation that has clearly come about through
PET PRODUCTS Winner Company: Absorbine/WF Young Product: ShowSheen Woof Pouf. The Woof Pouf, providing 16 baths, contains Ordenone soap beads that lift odour and wash it away. Judges’ comments: This is a simple and practical idea, does what it says and is well-packaged and good value. Tel: +44 (0)1903 892060 Email: lklafeta@wfyoung.com Website: www.absorbine.co.uk
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significant investment. We can see how this idea will develop in future. Tel: +353 429 389000 Email: info@horseware.com Website: www.horseware.com
Highly commended Company: Petface Product: LokTop mealworm bird feeder. This large-capacity wild bird feeder features a patented locking-lid mechanism that is released only when the handle is folded all the way to the back position, helping to deter unwanted predators from stealing food. The unique platform with hood keeps food dry and fresh, and protected from wind, while the hooped perch allows access to all garden birds. Judges’ comments: This excellent product is well-designed, attractive, robust, user-friendly and reasonably priced. A good idea! Tel: +44 (0)1462 744500 Email: info@petface.com Website: www.petface.com
EQUESTRIAN TRADE NEWS FEBRUARY 2016
Innovation Awards
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SADDLERY & TACK
Photo: Bob Hook
Winner Company: HRP Equestrian & Wing Saddle Pads Product: HRP Pressure Reducing Wing Saddle Pads. These saddle pads exert no pressure behind the saddle during trot and canter, and significantly less pressure for other gaits compared with conventional pads. There are various styles for the different equestrian disciplines. Judges’ comments: It is lovely to see a scientifically based, broad-appeal product – in so many styles. Tel: +44 (0)20 7859 4393 Email: hello@hrpequestrian.com Website: www.hrpequestrian.com
Highly commended Company: Neue Schule Product: Turtle Tactio bit. This product is designed to accommodate the larger or sensitive tongue with supreme comfort and encourages acceptance of the bit and rider instruction. The flattened undersides of the cannons, with anatomy-inspired recesses, are held parallel to the tongue whatever the riding activity. Judges’ comments: We loved seeing a product where horse welfare and comfort are the paramount concerns – along with inspired innovation. Tel: +44 (0) 844 664 4600 Email: sales@nsbits.com Website: www.nsbits.com
FEBRUARY 2016 EQUESTRIAN TRADE NEWS
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SAFETY & SECURITY Winner Company: Klick and Ride Product: Klick and Ride. This stud system for horseshoes offers an easy application with no threads or screwing in needed – simply click in the studs and go, using a quick, easy and safer application. Judges’ comments: This product is innovative, great quality, comes in a handy case and has good market appeal. Tel: + 32 475 304020 Email: andre@klickandride.de Tel: +49 20 569 2828 Email: s.baruffolo@klickandride.de Website: www.klickandride.de
Highly commended Company: HackCam (Gizapaw) Product: HackCam horse exercise coat. The horse coat features a glow-in-the-dark strip that is also reflective. It has detachable tail flaps to enable changing of the wording or the HackCam MUVI PRO tail sleeve can be used instead. It comes in a range of sizes, with a free detachable LED flashing light. Judges’ comments: The reflective strips are good-quality and the product has broad market appeal. A good idea. Tel: +44 (0)1902 673465 Email: Enquiries @gizapaw.co.uk Website: www. gizapaw.co.uk
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EQUESTRIAN TRADE NEWS FEBRUARY 2016
BETA Business Awards
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Red carpet treatment for BETA Business Awards winners
2016
ETN reports on this year’s BETA Business Awards
T
he red carpet was rolled out for the equestrian trade when members gathered to hear the winners of the 2016 BETA Business Awards announced. These highly prized accolades, presented during the annual BETA Gala Dinner at the National Motorcycle Museum, near Birmingham, on Sunday 24 January, acknowledge companies and individuals judged to have made considerable contributions to the industry. Guests enjoyed a drinks reception before taking their seats for a three-course dinner. Once the meal and presentations were over, guests danced and some even took their turn on the indoor nine-hole mini-golf course. The event’s raffle raised £1,600 for Riding for the Disabled and HorseBack UK. Prizes included a £240 leisure spa break voucher from Whittlebury Hall, a set of glasses from Burridge Trophies, a luxury hamper from BETA International and champagne from BETA. “I would like to congratulate all the winners and finalists who have come so far against some extremely tough competition,” said BETA executive director Claire Williams. “Once again, our judges had a tough task in selecting the final winners, as we received a high degree of nominations providing extremely compelling reasons why each nominee should receive an award. It is fantastic to see the BETA Business Awards continue to develop and grow in this way.” The winners of the 2016 BETA Business Awards are...
HARRY HALL RETAIL EMPLOYEE OF THE YEAR Winner: Jane Yeoman, Countrywide Farmers, Bridgend, Mid Glamorgan This award recognises the employee showing initiative, excellence in customer service, product knowledge and commitment to professional retailing. It is intended for shopfloor employees only, not managers, and nominations were invited from employers or sales representatives. The finalists were interviewed to determine the winner, who received a cash prize of £200, with BETA training vouchers going to her employer. One of the judges said of the winner’s interview: “Jane was everything an employer could want – calm, clear, relaxed, pleasant – and gave detailed and thoughtful answers. Her experience and professionalism shone through. If Jane were an employee of mine, I would be nothing short of elated!”
UKTI EXPORT AWARD Winner: Vale Brothers, Walsall, Staffordshire Runner-up: Group55 (Animology), Preston, Lancashire This award is presented to the company that has achieved sustained increases in export activity over a period of three years. This year saw the most nominations ever received for the award. Judges noted that Vale Brothers was a company not afraid to tackle difficult markets. The winner showed a good strategic approach that didn’t shy away from markets others might perceive as challenging. The company also proved the importance of market visits to really get to know its customers, something that has patently reaped rewards.
EQUINE CAREERS SALES REPRESENTATIVE OF THE YEAR Winner: Suzi Law, TopSpec, Pickhill, North Yorkshire This award rewards excellence in product and customer knowledge. Retailer nominations were followed by votes and an interview with the finalists.
EQUESTRIAN EVENT OF THE YEAR SUPPORTED BY HENSON FRANKLYN Winner: Horse of the Year Show Runner-up: Your Horse Live This accolade acknowledges the event at which trade stands are present that best works with its exhibitors and takes their needs and requirements fully into consideration, and views its tradestands as an integral part of its success. Known as the world’s most famous horse show, the winning event attracts long-established and loyal visitor numbers year after year. In 2016, the show is in its 68th year. A nominating visitor said it provided “a magical atmosphere, with great shopping and attractions, with a variety of competitions on each day”.
Suzi was repeatedly described by nominators as having fantastic product knowledge and being extremely friendly and enthusiastic about her work. A judge said of her interview: “Suzi showed immense dedication and commitment to her job, being prepared to go the extra mile to provide a really good service. Her enthusiasm for her work positively bubbled down the phone.” FEBRUARY 2016 EQUESTRIAN TRADE NEWS
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47 TSM SOCIAL MEDIA AWARD This award, in two categories for the first time, rewards the company that best embraces social media and uses it to powerful effect throughout its marketing strategy. The judging panel considered application presentation, innovation and use, originality of content, compelling nature of presence, interaction with audience and accuracy and engagement of information. 20 Hours and Under Winner: Burghley Horse Trials All three judges were unanimous, saying: “Their pages were packed with interesting and effective posts with original and shared content, and a high level of engagement. They managed to succeeded in maintaining a bright, snappy presence all year round.” Over 20 Hours Winner: Horseware Ireland Judges praised “strong pages with lively and eye-catching images and avid engagement”, adding: “Content is fresh, original and constantly updated with product information, inspirational quotes, plenty of videos and graphics. The voice of the pages is warm, chatty and good-humoured. Their pages are upbeat and entertaining.” SEIB RETAILER OF THE YEAR This award, for tack shops and feed merchants, is divided into four categories – large, medium, small and mail order/Internet retailers. Customer nominations were followed by a vote of BETA trade members, mystery shoppers and incognito telephone calls. Large Retailer Winner: Aivly Country Store, Ringwood, Hampshire Runner-up: Norvite Farm & Country, Insch, Aberdeenshire A nominator praised the winner’s “exceptional service and quality products”. A judge commented: “Lovely shop with good sales assistants who acknowledged us straight away despite been busy.”
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Medium Retailer Winner: Jet Set Saddlery & Countrywear, Dundonald, Ayrshire Runner-up: Houghton Country, Heddonon-the-Wall, Northumberland The winner’s “great customer service with knowledgeable, friendly staff” was noted by a nominator. Judges said: “They offered an excellent selection of products and friendly service.” Small Retailer Winner: Equicraft of Backwell, Somerset Runner-up: Tower Farm Saddlers, Earls Barton, Northamptonshire One of the nominators described the winner as “very helpful, always going above and beyond to find what I need”. A judge said: “Staff were knowledgeable and clear in their advice.” Mail Order/ Internet Retailer Winner: Houghton Country, Heddon-onthe-Wall, Northumberland Runner-up: Mane Supplies, Harrogate, North Yorkshire “They always give excellent service and advice,” said one nominator. Judges said: “A well-structured website with good navigation and shopping tools, their dispatch and customer service put them clearly at the top of the list of finalists.” HAYGAIN NUTRITIONAL HELPLINE AWARD Winner: TopSpec Equine, Pickhill, North Yorkshire Runner-up: Saracen Horse Feeds, Aylesford, Kent This accolade goes to the company that offers exemplary service in nutritional advice to customers, both trade and retail. Customer nominations were followed by incognito telephone calls. Judges praised the winner’s “excellent, friendly service and brilliant follow-on from the call, with product information and vouchers received in the post within 24 hours”.
EQUESTRIAN TRADE NEWS FEBRUARY 2016
BETA Business Awards BLACKS SOLICITORS TRADE SUPPLIER OF THE YEAR Winner: Trilanco, Poulton-le-Fylde, Lancashire
48 Amateur Rider Winner: Ricki Riley
Nominator Horzehoods began a small sponsorship of the winner two years ago, when it was a young company. Not only has Ricki been a great ambassador but, says Horzehoods, she has also become part of the product development team purely for the love of developing great products and to live up to her role as a sponsored team rider.
This award goes to the manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailers’ requirements. Nominations from both retailers and suppliers themselves were accepted. Judging of shortlisted companies was followed by a retail members’ vote. One nominator described the winner as “efficient and reliable, with high-quality goods and excellent service”. Judges said: “The winner’s commitment to customer service was clear in their entry and reflected in retailer comments.” BETA SPONSORED RIDER AWARD This award, in two categories, acknowledges sponsored riders who make the greatest contribution to the trade, as nominated by their sponsors. It is presented to those who have participated fully in building a relationship with their sponsors, generating good results for them as well as themselves.
BETA LIFETIME ACHIEVEMENT AWARD Winner: Bill Vero Bill received the Lifetime Achievement Award in recognition of the great contribution he has made to the equestrian industry through his commitment to rider safety as a pioneer of protective headwear. He joined his family’s business, Everitt W Vero & Co – known for its Everoak brand of helmets for the equestrian, motor-racing and motorcycle-racing sectors – in 1960. His job was making the mould and painting distinctive patterns on helmets for legends of the motor circuit, including Jack Brabham, Jim Clark, Graham Hill, Stirling Moss and Barry Sheene. When the Jockey Club and Brigadier Tony Teacher approached the business, Bill was involved in the design of the original fibreglass jockey skull cap, working closely with those such as Brough Scott who trialled it while racing. From the 1970s, he was a member of British Standards Institution committees for both equestrian and automotive helmets. He worked on helmet testing in California with George Snively, of the American Snell Foundation, and was a member of the original PAS015 helmet committee, as well as that devising the European standard for equestrian headwear, which eventually became EN 1384 1996. Bill made a cross-country helmet for Princess Anne at the 1976 Montreal Olympics and designed the hat worn by her daughter, Zara Phillips, at the 2012 London Games. In 1981, one of his hats suffered two large cracks when Willie Carson was trampled by half a dozen horses in the Yorkshire Oaks, fracturing the base of the champion jockey’s skull, but it was credited with saving him from worse injuries – and an example of the many lives his protective headwear has saved.
FEBRUARY 2016 EQUESTRIAN TRADE NEWS
Professional Rider Winner: Ben Hobday Equilibrium Products praised the winner for his extremely hard work. “Adding Ben to our team of sponsored riders provided us with access to a new demographic, helping us to reach a new, young audience,” said the company. “Our sponsorship of him has led to a notable increase in our social media following and an increase in brand recognition.” Bill, who retired in 2012, was involved in BETA’s first safety training course and has been generous with his time and expertise over the years. He believes passionately about the safety of all riders and his advice is sought by BETA as well as many other hat manufacturers. Indirectly, Bill’s efforts have probably saved more lives than any other individual in the equestrian industry. “We know him as a quiet man who hides his light under a bushel, always working in the background, happy not to take the limelight, but passionate about improving protective headwear,” said BETA executive director Claire Williams.
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It’s party time…
T
here was a full house for the annual BETA Gala Dinner. After a champagne reception, guests enjoyed a delicious meal, applauded the award winners, then danced the night away or teed-off for a round of crazy golf. ETN was there to capture the glitz and glamour.
TopSpec was to have a memorable evening celebrating two award wins. Pictured before joining their colleagues for dinner are Anna Welch, Keiley Alderson, Nic Read, Natalie Reade, Ollie Reade, Kate Radford, Jessica Burbage and Sarah McAndrew .
e Bridie James, al… From left ar , maker InternationMax Wakefield, Charlotte Ridge tch Ma m fro d un ro er, pp all s Ho ile Liz sm e, s It’ Waiton, Nine By les and Julie Nuttell. Lisa Ripley, Vicky Becky Mi
ey, Grime, Emma Ril e, from left, TriciaGemma Downes. ar s od ho rze Ho Finigan and out team from The well turned Stacey Parkes, Janet Parkes, Katy Ricki Riley,
Enjoying pre-dinner dri Justin Rushton of Jusnks are, from left, Claire Sampson and t Equine with Charl ie Morris and ThereNicola Preston of Speedgate, sa Morris from Tre ehouse.
r, ard Walker, Mark Weaveward Hay from left, Rosie King, Edw Preparing to party are, rge, Sarah Rushby, Rachel O’Sullivan, Kate Geo Claire Allmett, Stephanie hael Bacon from Saracen Horse Feeds. and Mic
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The hard-working organised the Ga BETA team, who time to dress to thela Dinner, still found Tina Hustler, Laura nines. From left are Clegg and executiv e director Claire Willia ms.
eir money are Pack a run for th Giving the Rat of Pet Rebellion, Martin Breen Tom Weedon Warrington of Group55. and Shaun
EQUESTRIAN TRADE NEWS FEBRUARY 2016
Horse Clothing & Travelling
50
ONE FOR THE ROAD When horse and rider go travelling, a whole lot of new kit is required.
Arrive in style WHAT better way for your customers to start the new season than with a smart new rug, travel boots and tail guard? The Rhinegold Elite Fleece Rug is a top quality, anti-pill fleece rug ideal for using in the stable or when travelling. It features cross-over surcingles, adjustable twin chest straps (with eyelets) and fillet string. Meanwhile twin rope binding gives this rug a luxurious look. It comes in sizes 4’6” to 7’ in black or stripes. Rhinegold Ripstop Travel Boots offer protection for horses’ legs whilst travelling – and look smart too. Made with a tough 600 denier ripstop outer with polyester padding and antirub nylon lining, they’re quick and easy to put on and take off thanks to three wide Velcro straps. Extra strengthened strike pads at the heels help prevent injury to the coronet band. Available in six colours, they come in pony, cob and full sizes. The Rhinegold Cotton Quilted Tail Guard is equally easy to use. It’s secured with four Velcro straps. Made with a soft, breathable cotton outer and a padded lining, high rise shaping protects the top of the tail from rubbing while travelling. The tail guard is available in black, burgundy, green, brown or navy. See page 55.
It’s in the bag! TUFFA Footwear has launched its first luggage line – the Tuffa boot bag. In green and yellow to match the company’s branding, it’s ideal for transporting long boots and accessories. It has reinforced feet, a carrying strap, side pocket with ‘TS’ Tim Stockdale insignia and a long front zip. “Long boots can be a real investment and it’s important that they receive the correct care to keep them in great condition for years to come,” said Michelle Girling of Tuffa. “And that’s why we’ve created our own boot bag.” The Tuffa boot bag comes in one size with an RRP of £19.99. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
Launched at BETA International THE stylish new Elico Dartmoor collection of rugs and bandages was launched at BETA International. A horse can look smart enough to go anywhere in the Elico Dartmoor Showing Fleece Rug. An overlapping front flap covers the two breast straps for a neat and professional look. Finished with high quality, double rope braiding and matching hip decoration, there are also rear darts for shaping. Your customers can choose from black with ice blue/grey rope, red with red/gold/black rope and navy blue with navy/ silver/white rope Sizes are 5’ to 7’ and the RRP £34.95. Especially created to complement the fleece rugs, Elico Dartmoor Fleece Bandages come with coordinating rope trim. With Velcro fastenings, they come in sets of four in zipped carry bags at an RRP if £12.95 per set. Colours are black with ice blue/grey rope, red with red/ gold/black rope and navy blue with navy/silver/white rope
Competitors’ must-have Equine bonnets are a must-have accessory. A particularly attractive collection is the Elico Deluxe Horse Bonnets range of cotton crocheted horsey headwear. As well as looking the part – there’s even a crystal encrusted option for added sparkle - and reducing horses’ irritation from pesky flies, bonnets can help dampen noise. For an enhanced effect, Elico Rubber Ear Covers can be added. In one size (cob/full), colour and style choices are all black (RRP £12.50), red with gold/red/ black rope trim and horsehead (£13.50), navy blue with navy/ silver/white trim and horsehead (£13.50) and black with crystals (£14.50). The Elico Dartmoor collection is available from Jenkinsons Equestrian. See page 35.
Safe, smart and secure MOORLAND Rider’s V-Tie provides a neat and reliable place to tie a horse to when being transported – or indeed at home. The pull-apart tether has a hook and loop fastening that can be manually released if the red tab is pulled. It also separates if the horse pulls back sharply. Re-usable and easy to move to different tying up points, the V-Tie looks a lot smarter than baler twine tied to the side of the lorry or trailer. The RRP is £9.95. www.equestriantradenews.com
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Horse Clothing & Travelling
Everything in its place
Therapy in transit
WHEN travelling to competitions, having a place for everything helps the whole process run smoothly. Noble Outfitters’ luggage range includes some useful pieces that can help your customers be more organised this season. The EquinEssential Tote is a generously sized grooming kit bag. A rubberised mesh base ensures liquid, hair and debris to drop through, while a Duraflex clip handle means it can be hung wherever convenient. The RRP is £39.95. The Noble Outfitters’ Bits 'n' Pieces Bridle Bag in black has a gold-coloured lining making the tack place inside easy to identify. With two heavy-duty, quick release Duraflex buckles to hold bridles in place, there’s also a large inside drop pocket and zip closure outside pocket for added storage. A zip around the outer edge opens the front panel for easy access and there’s a detachable top hanger too. The RRP for the bridle bag is £54.95. The Horseplay Backpack by Noble Outfitters works well as a ringside pack. In 600-denier polyester canvas fabric with water repellant finish, the heavy-duty interior is coated for easy care. Details include a padded tablet compartment, a mesh lined helmet pouch and yoke style shoulder straps plus built in handle. Other features include a stretch water bottle pocket and a clip to secure a whip. There’s also an adjustable sternum strap for comfort when carrying the BackPack while walking a course. The RRP is £39.95. See page 25.
TOP show jumper Michael Whitaker has travelled more horses more miles than most. “Our horses lead a hectic lifestyle and it’s important to do everything we can to ensure their wellbeing,” he says. “I’ve tried all sorts of products on my horses over the years… Then Michael discovered Back on Track. “We use the mesh rugs and leg wraps on all the horses at home and for travelling to help their circulation,” he revealed. “They travel well and arrive relaxed and in good health. With Back on Track, the results are obvious.” So what’s the secret to keeping Michael’s precious string of horses in such good shape? Developed in Sweden, Back on Track products are made from Welltex fabric which is infused with ceramic particles. These cause long wave infra-red heat to radiate back towards the body. Among the positive responses to this are increased circulation which can relieve joint tension, maximise performance and help avoid injury. From Michael’s experience, Back on Track products clearly have a therapeutic value for horses travelling to and from competitions. The Travelling Leg Wraps are shaped for maximum protection and used under bandages. The Quick Wraps Royal provide gentle support to the legs, an added benefit when used after hard work. The Back on Track Mesh Rug is a versatile product that can be used all year round. It’s perfect for travelling thanks to its breathable qualities and the fabric’s benefits. It’s also ideal as a cooler and as an under-rug when extra warmth is required. And it’s great for warming up back muscles before work or to aid recuperation.
For versatile protection THIS versatile WeatherBeeta Fleece Cooler, with standard neck, is ideal for travelling, cooling or as an under rug. In stunning new designs, it will catch the eye in store too. The lightweight fleece fabric has an anti-pill finish to help prevent bobbling, while its wicking properties help keep your customers’ horses at a comfortable temperature as they dry off. Nylon overlay at the shoulders helps prevent stretching and rubbing. Other features are low cross surcingles, adjustable twin chest straps and a fillet string. There’s a great choice of colours; black/teal, grey stipe and slate/violet are all new. Navy/red/white is also available. The RRP is £39.99. A fresh set of protective travel boots is a great way to start the season. So offer your customers new WeatherBeeta Deluxe Travel Boots. With 1,200 denier outers and dense foam inners, they have nylon linings. The boots are styled for knee/hock protection and have PVC strike pads around the bottom with additional strike pads on the hock points. In black and navy/red/white, they’re secured with three touch tape closures. The RRP is £59.99.
www.equestriantradenews.com
A few more for the road
RETAI L TIP
• Anyone transporting horses shouldn’t leave home without a horse/human first aid kit, hay and water plus buckets, spare rugs, headcollars and leadropes, emergency breakdown cover, a trailer jack, torch and (by law) the horses’ passports. • Leather headcollars, provided they’re well maintained and fit properly, are comfortable, don’t get too hot and rarely rub. • A tail bandage or tail guard can help prevent rubbing and keep the top of the tail tidy – although it should never be too tight or left on too long. A tail bag keeps the long tail hairs clean. • Coolers and summer/fly sheets make great travelling rugs. Horses travelling together can quickly overheat in warm weather or when lacking good ventilation. • Boots, bandages or nothing? That’s the perennial debate when it comes to what’s best to put on horses’ legs for travelling. The retailer’s best bet is to stock boots and bandages – and suggest brushing boots, knee and hock boots plus overreach boots to an owner who’s worried about a restless traveller or difficult loader. • Small-holed haynets make forage last longer on a journey are less likely to get errant hooves caught in them. • There are several useful quick release ties available. Tidier than baler twine, they’re a safer option too. • Good ventilation, dust-free forage and bedding make for a healthier equine journey. EQUESTRIAN TRADE NEWS FEBRUARY 2016
Legal Digest
How to be a happy tenant…
52
You’ve found the perfect premises for your business…but beware potential pitfalls before signing up to a lease, says Charlotte Spowage.
S
etting up and running a successful business is no easy challenge. Weeks can be spent securing funding, months on target market research and years on developing and honing your product or skill to stand out in the field. When the time comes to take on your own premises, it may feel like the final furlong; a last hurdle to be jumped as quickly as possible. Before signing on the dotted line, however, the prudent business owner should consider the potential perils, pitfalls and cost of signing up to a lease that might not be quite right for them. Although by no means a comprehensive list, the following key points may assist a tenant in finding the perfect premises:
The agent Although a hardworking professional, the agent is exactly that, an agent of the landlord. He or she will be trying to get the best deal for their client, not for you. Be wary of any agent that suggests that you sign a lease without taking independent legal advice and always remember: there’s no such thing as a ‘standard lease’, each lease can be tailored to reflect the agreement between the parties.
Planning permission Unless a property has the appropriate permissions or consents in place, it may not be able to be used for its intended purpose. Most leases specifically state that the landlord makes no warranty about the use of the property, so ensure the proper investigations are undertaken with the local authority at the outset. And, if you intend to change or expand the use of a property – for example from light industrial to retail - ensure you get the right advice before making any commitments to a lease.
Break clauses A lease is agreed with a longer term but the tenant is granted the option to break the lease and end its obligations on an earlier specified date, if it so chooses. It FEBRUARY 2016 EQUESTRIAN TRADE NEWS
should be noted that many break clauses contain multiple conditions that, if not strictly adhered to, mean the tenant cannot rely on the break clause and could find itself unexpectedly bound for the remainder of the lease term. There may also be Stamp Duty Land Tax implications for a longer lease too.
Repair and condition An FRI lease stands for ‘Fully Repairing and Insuring’ which means the tenant will bear the cost of both for the property. The tenant should be satisfied that the property is in an acceptable condition before the start of the lease as it could be required to hand the property back in an ‘as new’ condition to the landlord. A tenant may wish to ask for a ‘Schedule of Condition’ to formally record the state of a property at the start to limit this obligation.
Security of tenure The law states that (in most circumstances) a business in occupation under a lease has a right to renew its lease at the end of the term, but this statutory right can be excluded. If you are told that the offered lease is ‘contracted out’ or an ‘excluded lease’, it will likely mean that you will have no right to renew your lease unless the landlord agrees to offer you a new lease.
Guarantees
its obligations throughout the term of the lease and may request that a director of the company personally guarantees the company’s performance. Signing a guarantee is tantamount to signing the lease yourself. If the company fails to meet its obligations then the landlord can enforce them against the assets of the guarantor personally, including (in extreme situations) forcing the sale of a residential house or bankruptcy. Be wary before agreeing to give personal guarantees or, if unavoidable, seek to limit them to a fixed period at the start of the lease to allow the company to prove itself.
About the author CHARLOTTE SPOWAGE is an Associate Solicitor with the Commercial Property team at Blacks Solicitors LLP. Charlotte originally joined Blacks as a newly qualified solicitor and, since then, has gained experience in all areas of commercial property work including landlord and tenant work, acquisitions, disposals, refinancing and development. Need advice? You can contact Charlotte on 0113 227 9331 or email cspowage@lawblacks.com
The landlord may not be convinced that the tenant will be able to meet www.equestriantradenews.com
53
Equestrian Trade News
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Equestrian Trade News
We require a Self Employed Sales Agent to cover areas South, East Anglia and the East Midlands. The successful applicant will be responsible for driving sales for our company, selling our extensive range of high quality equestrian accessories to the retail trade. This would include Stübben Bridlework, our Steeltec range of bits, spurs and • Feed for performance – including AMTRA accredited SQP stirrup irons, Stübben Textiles, including girths and back protectors and the T h e V o i c e o f t h e E q u e s t r i a n I n d u s t r y Stübben Horse Care line. CPD feature The ideal candidate would have enthusiasm, a proven track record and good contacts in this industry. • Good grooming – top to tail turnout, fly repellents and We are willing to pay competitive rates of commission and to offer the professional T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y coat care products sales back-up that you would expect from our company. Please submit your CV along with a covering letter via email to Claire McCune at c.mccune@stuebben.co.uk. • Stay safe – the latest in body protectors, hats and hi-viz Alternatively apply in writing to: T h e new V o i c efor o f the t h e Eseasons q u e s t r i a n I n d u s t r y Claire McCune • Clothing and footwear – what’s Stübben Riding Equipment UK & Ireland LTD ahead? Unit 3 Oakley Hay Lodge Great Folds Road, Oakley Hay Business Park Editorial for consideration should be received by 2 March 2016. Nr Corby, Northants, NN18 9AS Telephone: 01937 582111 Email: editor@equestriantradenews.com www.stuebben.com
APRIL ISSUE
The NEW 2016 Trade Suppliers Directory is now available.
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EQUESTRIAN TRADE NEWS FEBRUARY 2016
CCJs
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County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.
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The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay. ANTHONY MARK BRADLEY T/AS MILLSTREAM SADDLERY, 10 MILLSTREAM CLOSE, CHEADLE, STOKE ON TRENT, ST10 1XN, £3,027 KAREN BRADLEY T/AS MILLSTREAM SADDLERY, 10 MILLSTREAM CLOSE, CHEADLE, STOKE ON TRENT, STAFFORDSHIRE, ST10 1XN, £3,027 J RICKETT T/AS CHEVALIAN STUD, PENTREHEYLIN, DUDDLESTON HEATH, ELLESMERE, SHROPSHIRE, SY12 9LP, £4,977 WOODLANDER STUD, SULBY HALL FARM, SULBY, NORTHAMPTONSHIRE, NN6 6EZ, £1,429 J MILBURN T/AS MILBURN EQUINE, THE COTTAGE, LOWTHER, PENRITH, CUMBRIA, CA10 2HH, £313 JODY SOLE T/AS JS EQUESTRIAN, DRAGONS STUD, BAKERS LANE, SHIPLEY, RH13 8GJ, £675 KATIE NUTTALL T/AS KABO EQUESTRIAN & COUNTRY SUPPLIES, CARR BARN, SOWER CARR LANE, HAMBLETON, NORTH YORKSHIRE, FY6 9DJ, £154 GAVIN REILLY IRISH SPORTS HORSES, ASH PARK BUSINESS CENTRE, ASH LANE, LITTLE LONDON, TADLEY, RG26 5FL, £4,385 CHAPEL FEEDS, UNIT 6, WOODSIDE FARM, CLOPHILL ROAD, MAULDEN, MK45 2AE, £204 J B F FEEDS (MOBILE) LTD, BLACKDITCH FARM, CHINNOR ROAD, THAME, OX9 3RF, £5648
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• Launched 37 years ago, ETN is part of the BETA Group. It’s published for the trade, by the trade. • The monthly magazine is read in 47 different countries. • ETN is the official media partner of BETA International. • Want more equestrian trade news? Sign up to ETN’s weekly e-newsletter for the latest happenings and appointments. • Earn CPD points. ETN runs CPD features for SQPs, saddle fitters and – farriers. Articles and quizzes are accredited by the relevant professional bodies. FEBRUARY 2016 EQUESTRIAN TRADE NEWS
• ETN is online too. Visit www.equestriantradenews.com for breaking news. You can also answer CPD quiz questions online here. • Do colleagues ever ‘borrow’ your copy of ETN and take it home, never to be seen again? You need an extra subscription. • Have a say and air your views. ETN welcomes letters to the editor via email to editor@equestriantradenews.com • To find out more, contact Nicki Lewis on 01937 582111 or email nickil@beta-int.com www.equestriantradenews.com
February Offers From
Crazy Rug Sale
Colour Clearance for new catalogue! PERFECT for WINTER promotion!!
0
.5 was £38
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was £22.50
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utdoor Rug Rhinegold Glacier O
thable outer, with p, waterproof brea lon 1000 denier ripsto res a breathable ny r. This rug also featu attached neck cove s, over surcingle polyfill, with crosslining with 320 gsm stop wither at, no back seam (to ple er uld sho nt fro legstraps, d strengthened uble chest straps an stress and leaks!) do sy ‘click in’ buckles. ck cover has twin ea ne e Th s. ide gu gle surcin Product Code: C690 Colour: Dark Check ” ”, 6’3”, 6’6”, 6’9”, 7’0 Sizes: 5’6”, 5’9”, 6’0
Rhinegold Dakota Full Neck Stable Quilt
Stable Quilt with 300gsm polyfill, fully breat hable 600 denier outer.Front shoulder pleat, cross over surcingles, leg straps and tailguard. Cotton Lined. Medi um Weight. Fixed Neck Cover. Breathable
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oor Rug Rhinegold Blizzard Outd
Tough, waterproof, ripstop, breathable outdoor rug, polyester insulated, cotton lining, no back seam, shoulder movement pleats. 600 denier ripstop outer, with 320gsm polyfill. Cross-over surcingles, leg straps and tailguard. Product Code: 680 Colour: Star Design Sizes: 4’6”, 4’9”, 5’0”, 5’3”, 5’6”, 5’9”, 6’0”, 6’3”, 6’6”, 6’9”, 7’0”
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Images are for illustrative purposes only. Products may vary slightly.
SARACEN RE-LEVE
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Regional Representatives South West NEW Maria Blackmore – 07736 825571 Midlands Kate Hayward – 07802 815596 Northern Sarah Rushby – 07894 611898 Central Claire Roberts – 07714 768250 South East Rosie King – 07736 881029 Scotland NEW Edward Walker – 07710 702789
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Judith Costello
For nutrition advice or further information on our feeds please call,
Tel: +44 (0) 1622 718487 Email: info@saracenhorsefeeds.co.uk or visit www.saracenhorsefeeds.com working with
FEED THE DIFFERENCE