ETN (Equestrian Trade News) – April 2020 by ETN (Equestrian Trade News)

The Voice of the Equestrian Industry

April 2020 Volume 44, No 4 Monthly

FASHION FORWARD! Style in the saddle and countryside

FEEDING A NEED For performance and shiny coats

ETN is the official media partner of BETA International

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• AMTRA accredited SQP CPD feature • Good grooming and fly control • Safety experts speak out

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Editor’s Comment

In this issue... NEWS What’s been happening? Latest launches

PEOPLE Who’s new, who’s moved?

It’s amazing what criminal minds conjure up… Apparently, loyalty scheme fraud is on the increase. It involves the registering of hundreds of thousands of bogus customer accounts with online retailers, then taking advantage of loyalty schemes, deals and offers in bulk. Retailers are particularly vulnerable to coupon claims and redemption options where points or tokens become virtually like cash, or cut-price goods have resale appeal. As well as financial loss, such frauds can leave a retailer’s reputation in tatters. They could, for instance find themselves unable to serve legitimate customers as they would wish – say, if a ‘while stocks last’ offer is wrung dry. Another nasty thing to watch out for this spring and summer are parasites lurking in the long grass. Canadian pop star Justin Bieber revealed earlier this year he has been diagnosed with Lyme disease, a bacterial infection caused by tick bites. Dogs, horses – and their owners – can also be infected. Around 13% of the UK’s tick population are believed to be carriers. “It's been a rough couple of years,” said the singer following social media speculation that he had a drug problem, after he was pictured looking unwell with blotches on his skin. Indeed, the symptoms of Lyme disease, which often include a rash, muscle pain and tiredness, are well worth knowing about. But don’t let it spoil your summer adventures… I’ve just collected a bridle from a local saddler who’s done a super repair job on it. Right down to the immaculate stitching with proper waxed thread, it’s a work of art. And all for £24.

FRONT COVER: Le Chameau has been making boots since 1927; each rubber boot is handcrafted by one Master Bootmaker. Pictured is the Vierzonord, available for men and women, and the women’s Giverny. Le Chameau is all about staying dry and looking stylish in the countryside.

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There’s something very satisfying about making things last; “make do and mend” our grandmothers would have called it. And as I stare at my computer screen, I wistfully imagine how rewarding it must be to craft something in leather; to create something tangible and useful that smells and feels gorgeous. Something that’s the antithesis of the buy-it-cheap, use-it-once, throw-itaway and buy-something-else mind-set.

Busy canines

RETAILER PROFILE Oldwick Saddlery

GOOD GROOMING Top turnout tips Product gallery

16 18

TURNING BACK THE PAGES What ETN was reporting five, ten, 20 and 30 years ago

BENCH SADDLER OF THE MONTH 22

BETTER BUSINESS Are your cookies correct?

FEEDING FOR PERFORMANCE How to achieve a shiny coat Performance products

24 26

AMTRA ACCREDITED SQP CPD Feature and quiz

CLOTHING & FOOTWEAR Fashion forward styles Galloping to the countryside

32 34

SAFETY UPDATE Standards and fitting update

BETA MEMBERS’ PAGE Coronavirus advice for your business 37

COUNTY COURT JUDGMENTS ETN’s exclusive listing

I very nearly didn’t talk about coronavirus… Whatever I say will be out of date by the time you read this. Likewise, the report on our news pages in this issue of ETN, but we had to ‘do something…’ As to the new restrictions, thank goodness for technology which has improved enormously since the foot-and-mouth outbreak of 2001 brought equestrian activity to a halt. If we can’t visit customers, there are conference calls and video links; online horse shows, perhaps shared and watched on social media (no bitchy comments, please), can go some way towards replacing actual ones; even more people will shop online; ETN delivers a weekly e-newsletter to your inbox for free. Yes, all we can do is keep going and be sure to support other businesses. That’s our best chance of rekindling the economic embers once all this is over.

DOGS AT WORK

Meet this month’s winner

Whenever I’m working on a feed feature for ETN, I can’t help feeling for retailers. The sheer number of products now available must make it nigh on impossible to know what to stock. Feed is almost as much a slave to fashion as clothing. Influenced by internet forums, social media and what their friends at the yard have to say, many consumers swing wildly from one fad to another. If ever there was a case for fostering genuine customer loyalty, this surely is it… All too often, consumers fail to use a feed (or supplement) long enough to find out if it actually does what it says on the tin. And, of course, there are no quick fixes with horses.

PRODUCT NEWS

Resource Reg. No. 2110

Liz Benwell EQUESTRIAN TRADE NEWS APRIL 2020 | 3

ETN|NEWS

News FEED FIRM WEIGHS IN TO HELP CHARITY Pictured, from left, are TopSpec business development manager Lizzie Reid, TopSpec veterinary nutrition director Anna Welch and Bransby Horses’ Stef Leversedge with Trewyn on the new weighbridge.

Thank you for the memories: Riding for the Disabled Association (RDA) has a nationwide project to support people with dementia. Sessions focus on sensory experiences with RDA horses and ponies, initial feedback showing a positive impact for participants and their families. Already running are ‘Tea with a pony’ at Cotswold RDA in Cheltenham and ‘Golden Hour’ at Kesteven in Lincolnshire.

opSpec has donated a new weighbridge to Bransby Horses. The feed firm wanted to help the Lincolnshire based charity after nearly half its land was flooded. Portable weighbridges, like this one, allow for accurate weight monitoring to plan feed regimes, monitor health and ensure correct dosage of medication. “We were blown away by TopSpec’s generous gift. They were so kind to offer it to us without cost, saving the charity a significant amount of money,” said Stef Leversedge of Bransby Horses. Bransby Horses has been using TopSpec feed for a number of years. The charity works closely with the company’s vets and nutritionists, especially when a rescued horse has challenging dietary needs.

Want more news? Sign up at www.equestriantradenews.com to receive ETN’s weekly e-newsletter straight to your inbox. And it’s free!

4 | EQUESTRIAN TRADE NEWS APRIL 2020

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world). Design & Print Elliot Cierpiol Resource, 78 Armley Road, Leeds, West Yorkshire, LS12 2EJ Tel: 0113 200 5000 Email: ec@weareresource.co.uk Web: www.weareresource.co.uk ISSN 1462-9526 Publisher Equestrian Management Consultants Ltd

Editor Liz Benwell Email: editor@equestriantradenews.com Tel: 0345 6185007 Advertising Manager Beth Crow Email: bethc@beta-int.com Tel: 01937 582111 Fax: 01937 582778 Digital Manager Nicki Lewis Email: nickil@beta-int.com Tel: 01937 582111 The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group. Copyright All material is copyright Equestrian Management Consultants Ltd.

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TITLE|ETN

COMPETITION SEASON SCUPPERED DUE TO COVID-19 • Badminton heads the list of casualties as trading opportunities across the 2020 show circuit disappear. As the coronavirus crisis unfolded last month, the cancellation of Badminton Horse Trials – confirmed by the event’s organisers on 20 March – became inevitable. The British Equestrian Federation (BEF) and UK equestrian disciplines had pledged to follow government advice. Chiefly this was with regards to reducing gatherings of people and not putting extra strain on the NHS. By 17 March, all eventing was cancelled with immediate effect and the other disciplines and organisations followed suit, effectively ending public equestrian activity in the UK. The Cheltenham Festival ran, swiftly followed by a British Horseracing Authority announcement that all racing – including the Grand National – was suspended. International travel restrictions had already caused a hasty exodus from show jumping’s ‘sunshine tours’ in Spain. The FEI World Cup dressage and showjumping finals in Las Vegas were called off and the international governing body of horse sport recommended the cancellation of all international competitions. At one stage, Badminton’s organisers said they were continuing to prepare for the event on 6 – 10 May. Companies with trade stands booked – and funds committed – were growing increasingly impatient for information. Then came the news it was off. v At the time of writing, the Tokyo Olympics are still officially ‘on’ albeit amid growing pessimism. The UK county show circuit, including Royal Windsor, has been decimated; one bright spot being Devon County’s announcement that its show is “re-scheduled” for the end of August. There remains hope for a late season surge of fixtures. Horse of the Year Show remains as “going ahead”, although contingency plans will be required for qualifiers. The RSPCA and World Horse Welfare have issued advice for animal care, including suggesting that DIY livery owners organise rotas to care for one another’s horses in the case of illness or enforced isolation. Among its recommendations to approved riding establishments, The British Horse Society (BHS) suggested “exploring opportunities for extended payment terms with suppliers, landlords etc if necessary.” Speaking on Radio 4, trainer Mark Johnson talked about the need to ensure horses’ care and welfare in the event of stable staff shortages. Mr Johnson, who is also a vet, reassured the listening public that horses are not affected by coronavirus. Equestrian retailers were reporting brisk buying of essentials last month as the coronavirus outbreak took a serious turn. In Essex, more customers than usual were loading up their horseboxes with supplies of feed and bedding at Ingatestone Saddlery Centre. “It was really busy,” said Mickala Stanford. “We didn’t sell out because we hold a lot of stock – and there was certainly no sign of people being reluctant to come out and visit the store.” Devon based retailers Serpells likewise saw a rush for feed and bedding. “People aren’t panic buying as such,” said Scott Serpell, “but we’ve been very busy. All we can do is ride the storm…” Empty shelves were the result of a shopping surge at Pet n Pony in Durham. “We’ve been completely cleaned out,” said Chris Hughes, “I’m busy re-ordering now – bedding, horse feed and dog food.” It was a different story at Eland Lodge in Derbyshire which sells, in spokesman John Coupland’s words, ‘non-essential’ saddlery and clothing. “There’s been a lack of footfall this weekend,” he told ETN. “It’s been much quieter than we would normally expect.”

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IN BRIEF • The British Equestrian Federation (BEF), British Dressage, British Eventing and British Showjumping are exploring the potential for closer collaboration. The move follows discussions between BEF interim chairman Malcolm Wharton and interim chief executive Iain Graham, and boards of each of the Olympic disciplines (showjumping, dressage and eventing), where the concept was received positively. • Women working in the sports industry, including those involved with the manufacture of sports equipment, are invited to enter the inaugural Everywoman in Sports Industry Awards. It’s free to enter and nominations close on 18 May.

• BETA Safety Week, the annual awareness-raising initiative promoting the importance of safety gear that is correctly fitted, fastened and up to standard, has been postponed until 27 June because of the coronavirus outbreak.

European brands set for BETA International 2021 The supplier of 15 top European brands will appear at BETA International 2021 for the first time in a decade. Zebra Products – UK and Irish distributor of Amerigo, Bucas, Cavalleria Toscana, Cavallo, Cavalor, Covalliero, EGO7, Equipe, Fleck, Konigs, Mattes, Nathe, Sprenger, Uvex and Veredus – last exhibited at the show in 2009. “The big draw to come back for 2021 was the change of venue [to Stoneleigh],” managing director Simon Middleton told ETN. “I wouldn’t be the biggest fan of the NEC as I find it a bit soulless and not really in keeping with our industry. The reduced cost at the new venue is definitely a major draw too.” Zebra Products was established in 2000 with three members of staff. Today, the company operates from headquarters in North Wales with a team of more than 20. “To have so many important European equestrian companies represented at Stoneleigh will be tremendous for our visiting buyers,” said BETA International organiser Claire Thomas.

WOMAN COMMITTED FRAUD OVER EQUINE SCANNING DEVICE A man and a woman have been sentenced for falsely claiming a thermal imaging device used on horses could detect breast cancer in humans. Sophie Gent (31) was first warned by Staffordshire County Council's Trading Standards' team in October 2014 that a machine, known as a VET2000, was not suitable for use on humans. Gent, from Neats Gate farm, Uppingham Road, Leicester, admitted offences concerning the promotion and use of the Digital Infrared Thermal Imaging (DITI) devices. Operating from sole trader clinics, Gent claimed on her website that ‘DITI’ was capable of detecting breast abnormalities between eight and 20 years earlier than a mammogram could. Businesses were duped by Gent into investing around £20,000 each to set up screening clinics. But despite the warning from trading standards, she continued to advertise her screening services. Last month (2 March), Gent was sentenced at Stoke-onTrent Crown Court to 140 hours of community service and ordered to pay £3,800 in costs. William Bradford (aged 81) of Keates Road, Cambridge, was given a conditional discharge for 12 months and ordered to pay £2,950 costs after pleading guilty to falsely representing that a VET2000 could be used on humans. He did this while he was training delegates to use the devices for breast cancer screening and other medical uses. Ms Gent would arrange for those who had purchased the VET2000 to be “medically trained” by Bradford, who had the UK sales rights for the VET2000 from its US manufacturers. The court heard that Bradford acknowledged in later correspondence that the VET2000 was “basically 6 | EQUESTRIAN TRADE NEWS APRIL 2020

unsuitable for human applications” for technical reasons that were not relevant when screening animals. Gent and another of her businesses, Syncthermology Ltd – formerly Equiscan Ltd – also pleaded guilty to fraud by false representation. In selling equine businesses training packages, at £5,000, with Gent’s consent or connivance, it was claimed that training courses were developed by, and screenings carried out by, the British College of Veterinary Thermography (BCVT). The court heard that the organisation didn’t exist. Syncthermology was fined a total of £10,000 and ordered to pay £4,600 costs. Lisa Fisher, from Middlesbrough, purchased one of the devices but grew suspicious. “I lost a significant amount of money investing in a ‘business package’ that proved to be fanciful at best and potentially harmful at worst.”

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ETN|NEWS

Battles Shop Assistant of the Month

AND THE WINNER IS… BRYONY ALLEN Bryony Allen has been at R&R Country’s Melton Mowbray store for four years. She has been nominated for this award by managing director Sue Moxon, who says: “Bryony comes from a very horsey background – before migrating to the retail sector, she worked for top showjumper Vicky Young. “She has two equines of her own. There’s 21 year-old Buzz, a cheeky pony that she has had since he was four, and Breeze, a mare she used to show jump. “Bryony manages our saddlery department. Her knowledge and attention to detail is vital for success in her role. She assists with purchasing for the department and helps train new staff in her specialist areas which include rugs, supplements and bridlework.

“Customers always feel confident and happy with the advice Bryony gives and come away having had a positive experience. “Bryony boasts four years of 100% attendance at work – something to be very proud of. As a hardworking, conscientious individual, this award is well deserved.” Bryony wins a Lincoln Starter Bucket and First Aid Travel Bag.

NEXT MONTH’S PRIZE IS… A Supreme Products Ultimate Gift Basket worth £188. It’s packed with products to get a horse show ring, dressage arena or trot up ready – when presentation really matters. NOMINATE YOUR TOP SHOP ASSISTANT Email their name and your business name to editor@ equestriantradenews.com and tell us why this person deserves to win. Please send a photo too.

CARR & DAY & MARTIN SOLD Connolly’s Red Mills has acquired Carr & Day & Martin. The sale of the horse care brand by the Lytham, Lancashire based Tangerine Group, who owned it for 13 years, was announced on 6 March. Connolly’s Red Mills, based in County Kilkenny, Ireland, is best known in the equestrian world as a feed manufacturer. Tangerine Group chairman David Haythornthwaite said about the sale: “Due to our rapidly expanding veterinary business, we are unable to give [Carr & Day & Martin] the love and attention it needs and indeed deserves.”

8 | EQUESTRIAN TRADE NEWS APRIL 2020

Gareth Connolly, sales and marketing director for Connolly’s Red Mills, added: “Carr & Day & Martin is an excellent fit and we look forward to building on the long-standing relationships the company has with its staff, customers and suppliers in the years to come.” Carr & Day & Martin was founded in 1765 in London by George Carr. The company is a Royal Warrant holder. Connolly’s Red Mills is a fifthgeneration family business founded in 1908 in south-east Ireland. In 2012, it took over Foran Equine which specialises in equine healthcare products.

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NEWS|ETN

BETA WELCOMES NEW MEMBERS

The following membership applications were approved by the BETA Council at its meeting in March. • Luxton Leatherwork, Bishop’s Nympton, South Molton, Devon – Retail (provisional) • BCF Saddlery, Eastington, Stonehouse, Gloucestershire – Retail (provisional) • Ride Logic, Luffs Farm, Chapel Hill, Sedlescombe, East Sussex – Retail • Hook Norton Veterinary Group, White Hills Surgery, Sibford Road, Hook Norton, Oxfordshire – Associate

INDUSTRY INVITED TO INFLUENCE TRADE FAIR’S FUTURE

Enthusiasm for BETA International’s move to Stoneleigh was evident as more than 100 people from equestrian companies gathered there for an open day last month (3 March). The trade show relocates to the Warwickshire venue next January (24 – 26) after 26 years at the NEC, Birmingham. Show organiser Claire Thomas asked the gathering of existing and potential exhibitors what changes they would like to see at the show. Many delegates expressed confidence in BETA International’s organising team and like Stoneleigh as a flexible, affordable venue. The consensus was that the opportunity to introduce fresh ideas and subtle changes to the show could only be positive. “Today has been a fact-finding mission for our exhibitors,” said show organiser Claire Thomas. “Over the coming weeks, we genuinely welcome input, ideas and suggestions from everyone involved.” Comments on the future of BETA International can be emailed to Claire Thomas at clairet@ beta-int.com who will collate and present them to the BETA trade fair committee.

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EQUESTRIAN TRADE NEWS APRIL 2020 | 9

ETN|PRODUCT NEWS

Product News Perfect in any Arena

Exercise sheet to be seen in The Amigo Reflectech Competition Sheet from Horseware Ireland increases visibility for horse and rider during exercise. It’s made from a waterproof, breathable 1,200 denier polyester outer fabric with interwoven reflective yarn. There are reflective strips at the front and back corners, plus a tail flap with a horizontal reflective strip. The lining is polyester and there’s 100g of fibre fill. The sheet is shaped to sit around the saddle, with cut-outs for the rider’s legs. Elasticated front and top closures give the horse freedom of movement; while a tail-cord aids security. In sizes small to extra-large, it comes in a grey and black colourway.

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Equine Products UK Ltd has launched No More Bute – a complementary feed supplement which contains bioavailable curcumin. The powerful antioxidant formula supports the recovery process after training and competition. Available in 1.2 litre and five litre containers, No More Bute has RRPs from £50.45.

Balancer has 25% off Throughout April, TopSpec Performance Lite Feed Balancer will have 25% off at participating retailers nationwide, while promotional stocks last. Designed for good-doers in hard work, this balancer allows performance horses and ponies to receive the micronutrients they need to support their activity in a small amount of very low-calorie feed. Using Performance Lite Feed Balancer will not promote significant weight gain, but will help to maintain healthy enzyme function, support bone strength, greatly improve hoof quality and produce a supple skin with an exceptionally shiny coat. It may also lead to relaxed behaviour in certain horses and ponies and help to maintain a healthy immune system. Performance Lite Feed Balancer is ideal for hard-working horses and ponies fed forage only, plus salt/electrolytes. The usual RRP for a 15kg sack is £27.75.

10 | EQUESTRIAN TRADE NEWS APRIL 2020

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PRODUCT NEWS|ETN

SHOWING THE WAY Supreme Products’ Show Ring jodhpur boots come in oxblood full grain leather. There are elasticated sides and a loop for pulling on. The slimline leather sole completes a picture-perfect classic look for the show ring – especially when paired with canary jodhpurs. Available from Battles in children’s and adults’ sizes, RRPs are from £43.50.

Oh, so cute! New Rhinegold Little Ones jodhpur boots deliver off-the-scale cuteness. The lightweight, synthetic leather-look boots have a gorgeous shine and self-colour elasticated panel. In black or pink, the RRP is a cute £17.50. Rhinegold is available exclusively from Snowhill.

CELEBRATING WITH A NEW RECIPE Spillers has marked the 20th anniversary of Happy Hoof with a new and improved recipe. The famous high fibre feed also has a new ‘face’. Redwings charity pony Moses appears on the new bags and in advertising. He’s pictured here with Spillers’ brand manager Kirstie Scott. Spillers Happy Hoof and Spillers Happy Hoof MolassesFree are both low calorie feeds with less than 10% starch and sugar to produce a low insulin response. They are ideal for good doers such as native ponies like Moses, the laminitis prone and those in light work. Both feeds have a full blend of vitamins and minerals for a balanced diet, plus 15 milligrams of biotin per 3kg serving, which is proven to support hoof health. They can be fed on their own, alongside a balancer to extend eating time or as a hay replacer – and are approved by the Laminitis Trust. Miniature Shetland pony Moses was born at Redwings Horse Sanctuary after his mum, Ruth, was rescued from common land in Lincolnshire where she had been living with 70 other ponies in a semi-wild and neglected state. Moses travels to local events to help educate about equine welfare and raise awareness of the charity’s work. Said Steph Callen of Redwings: “Becoming the new face of Happy Hoof has firmly cemented Moses’ superstar profile. But in our eyes, he’s always been a hero.” WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS APRIL 2020 | 11

ETN|PEOPLE

People ANDREW HOLBORROW Retailers across the UK can expect a visit from Andrew Holborrow, the new field sales rep for Abbey England. Andrew has worked for the Cheshire and Walsall based wholesaler and manufacturer for eight years, latterly specialising in warehouse safety. “I’m really enjoying being out on the road and meeting our customers face to face,” he said.

FRANCESCA GARLAND Francesca ‘Cesca’ Garland has joined animal feed manufacturer I’Anson Bros as a sales representative for sister companies British Horse Feeds and The Golden Paste Company. Cesca grew up around horses; polo on and off the field is a big part of her life. She previously worked at the agricultural supplier BATA.

JADE HOLLAND COOPER Jade Holland Cooper, creator of her own equestrian collection, was celebrating its arrival in Harrods last month. Jade, who is married to Superdry fashion label founder Julian Dunkerton, is pictured with dressage ace Carl Hester with whom she has collaborated on a limited-edition clothing range.

ELEANOR JONES & NIGEL OAKLEY Nigel Oakley, protector and promoter of the Suffolk Punch horse, and Eleanor Jones, the Horse&Hound journalist with a passion for equine welfare, were joint winners of the Sir Colin Spedding Award at the National Equine Forum last month. They are pictured with the forum’s president HRH The Princess Royal.

SARAH BULLIMORE British international event rider Sarah Bullimore has become an advocate for Bates Saddles. “In the heat of the moment, the last thing you want on your mind is your saddle,” she said. “The only question on my mind now is why I wasn’t riding in Bates saddles sooner.” Ron Bates, managing director of the Australian based saddle brand, added: “We are humbled in working with a world class athlete who genuinely believes in our highperformance saddles and who has achieved outstanding results while riding in them.”

Dogs at work They greet the customers, chase the postman, lick up after lunch, travel in the car or van or snooze under the desk. These are the dogs gainfully employed in the equestrian trade. And we love ‘em… BONNIE SCOTT Beautiful Bonnie is the official mascot at HCS Services, the North Shields based supplier of products for horses, cattle and sheep (hence the initials). Five year old Bonnie thrives on going to work every day rather than staying home alone, and her colleagues enjoy her company too. Marie Scott, a director of HCS Services, told ETN: “Bonnie, our daughter Louise’s dog, is very friendly and loving, although she can get a little excitable.” With her big personality, Bonnie is kept busy in her role at HCS Services which also supplies dog groomers, repairs clippers and shearers and sharpens blades and scissors. “She loves to greet the dog groomers and our horsey customers when they walk through our door, they all love her,” says Marie. 12 | EQUESTRIAN TRADE NEWS APRIL 2020

“The postman used to be a bit frightened and would say “nice dog” while backing off. But he’s used to Bonnie now and realises she is a lovely, placid dog.” As well as getting lots of attention during the working day, Bonnie is on high alert for scraps when breakfast or lunch is on the go. “She is spoilt,” confides Marie. Bonnie is also in charge of ensuring the workforce stay fit. “We take turns taking her for walks, so we’re getting fresh air and a bit of exercise too. After that, she sits on her cushion on one of the chairs and watches everything going on.” Marie adds: “I love to see the dogs and read about their antics in ETN. I think Bonnie is very photogenic, but I am probably biased as I am her Nana!”

DO YOU HAVE A DOG AT WORK? Tell ETN about the dog in your shop, office, warehouse or work vehicle – and we’ll feature him or her in the magazine. Email editor@equestriantradenews.com Please send photos – and tell us about their likes and dislikes too.

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ETN|RETAILER PROFILE

Minding the gap Trish Tyler founded Oldwick Saddlery near Chichester when there were no tack shops locally. Sara Walker takes up the story. A SWING BACK IN-STORE The store also sells dog accessories, country clothing and some giftware. “The giftware is definitely falling away; it’s the sort of thing that people are happy to buy online so there's a lot of competition. By contrast, the dog products are going really well, as is the country clothing. There are a lot of walkers in the area, and shooting is popular too,” says Trish. “I think there’s been a swing back towards in-store retailing recently, people are buying for service rather than on price alone.” The Oldwick Saddlery team always go to BETA International. It’s a great place to find something different, according to Trish who is pleased about the show’s 2021 move to Stoneleigh.

Trish Tyler won the support of her local council to help develop her business.

questrian and country goods store Oldwick Saddlery is owned and run by Trish Tyler from a converted barn on the family farm in Lavant, West Sussex.

some retail experience, and I spotted a gap in the market because at the time there were no tack shops locally, except a tiny one which was on the point of closing down.

“My father-in-law bought Oldwick Farm from the Goodwood estate 70 years ago,” says Trish. “He worked it as a sheep and arable farm, but unfortunately ended up selling off most of the land for gravel quarrying at a time when most other local farmers were just selling the rights.”

“So we converted one of our barns and opened the shop, gradually converting the rest of the courtyard into retail units. We now have a really nice mix – a vets, a café, a chiropractor and a dog groomers who all work well together.”

Twenty-seven years ago, Trish and her husband took over the farm buildings. “I’m British Horse Society trained and was working teaching YTS (youth training scheme) students,” she explained. “I also had

Oldwick Saddlery’s best sellers are hats and body protectors – not least because two big local riding schools create a high demand. Trish and her colleagues Emily Jenner and Sophie Young are all trained to fit rider safety gear.

14 | EQUESTRIAN TRADE NEWS APRIL 2020

“It doesn't make a lot of difference to me locationwise,” she says, “but I’ve always found the NEC very impersonal and lacking in atmosphere. I used to go

to BETA International when it was at Sandown Racecourse, and I absolutely loved it there.” Shop manager Emily Jenner, who went to BETA International for the first time this year, found it interesting to see so many big suppliers and products under the same roof. “We take a huge pride in customer service and always try to be helpful, up-to-date and informed. So it’s useful to see what’s new on the market,” she added.

LOYALTY SCHEME A loyalty card scheme enables Oldwick Saddlery’s customers to collect points for every pound they spend and accrue money to spend in the shop. There are plans to expand the scheme into a membership club with special events, monthly special offers and preview evenings. Brands stocked include Ariat, Woofwear, Toggi, Montar, Cavallo, Dubarry, Elico, Legacy and Le Chameau.

Oldwick Saddlery takes great pride in its customer service.

WWW.EQUESTRIANTRADENEWS.COM

RETAILER PROFILE|ETN “We like to support smaller brands too so we can offer something that’s not available everywhere,” says Trish. Relatively new in stock here is French label Percussion, something that fits into the store’s expanding menswear offering. “The wellies and country clothing are great and a good price point,” says Trish. Other recent additions include dog accessories by Earthbound and Agaso breeches from East Sussex. While hats and body protectors are always popular, matchy matchy sets and novelty hat silks flew out over Christmas. Oldwick Saddlery also sells supplements, wormers, feed, bedding and hay and offers rug laundry and repairs.

GOING DIGITAL “Going online is our next big step,” says Trish. “We're already doing a lot more with social media; we’ve just gone into Instagram, which works well as a business tool for finding new suppliers as well as a marketing tool. “Chichester District Council have been enormously supportive of us. We got a grant to help us set up the ecommerce website – they also helped us find the suppliers to do the work. “We’re going to see how it goes and not add all the products at once. If it takes off, we might need a dedicated member of staff.” As Trish says of the future for Oldwick Saddlery: “It’s exciting times ahead!”

“We take a huge pride in customer service and always try to be helpful, up-to-date and informed. So it’s useful to see what’s new on the market,”

Shop manager Emily Jenner loves the balance of retail and equestrian in her work.

WWW.EQUESTRIANTRADENEWS.COM

The store is in a barn conversion, part of a courtyard housing other businesses.

Oldwick Saddlery won the ETN prize draw at BETA International 2020. This profile is part of the prize.

ETN ASKS…. TRISH AND EMILY ETN: Do you have a typical customer? Emily: I’d say our typical customer is a happy hacker. We sell some competition gear but it’s not a major market for us. ETN: What’s the best thing about working for Oldwick Saddlery? Emily: I’ve known Trish all my life and grew up helping in the shop before taking on a formal role last year. I really love working here; there’s a nice balance between my previous experience in retail and my passion for all things equestrian. ETN: What’s the hardest part of running your own business? Trish: When it comes to renting out the retail units, I’m very conscious that I’m responsible for other people's livelihoods. For example, if there’s a problem with the water, there’s pressure to get it sorted out quickly. It can be hard work.” ETN: What sales channels do you cover? Trish: We have our bricks and mortar store and the new ecommerce website will be launched shortly. We take a trade stand to a few local events – it’s a great way of tidying up end-of-line stock, and it’s

a good marketing ploy too as it keeps our name out there. One of our favourite shows is Buckham Fair, held at [the actor] Martin Clunes’ home. It was rained off last year, so fingers crossed for this year. ETN: Do you have your own horses? Trish: I have a livery yard for 20 horses here, it was set up a year after the shop opened. I used to breed racehorses and event horses on a small scale, and I still have a 31-year-old retired exracehorse, a 25-year-old thoroughbred and my ex-racehorse/brood mare. The shop sponsors two riders, eventer Alycia Port who represented Great Britain last year, and showjumper Hannah West. It’s important to me that all shop staff have equestrian knowledge, can offer advice to customers and talk to them about their horses. Emily: I’m from a horsey family. My mother competes in showing and side saddle and is now involved in the pretraining of racehorses. My current equine partner is Roo, an ex-racehorse. It’s a fairly new partnership so for now we’re just having fun and getting to know each other.

EQUESTRIAN TRADE NEWS APRIL 2020 | 15

ETN|GOOD GROOMING

When a customer asks…

…pass on these top turnout tips from Nettex Q. WHAT PRODUCTS WOULD YOU RECOMMEND TO TAKE TO A SHOW FOR LAST MINUTE USE ON A GREY RIDING HORSE?

Q. HOW DO THE PROFESSIONALS ACHIEVE THOSE WONDERFUL QUARTER MARKS THAT SEEM TO STAY IN PLACE ALL DAY? A. Nettex Hi Shimmer Coat Spray is a fantastic product for securing all-day quarter marks. Ensuring the coat is clean, apply Nettex Hi Shimmer, then brush the horse’s quarters so the hair lays flat, and allow a few minutes to dry. Then, using a brush, add the desired design by brushing the hair towards the tail. If using a stencil, ensure it’s flat on the horse’s quarters and brush the hair in the same direction, then carefully lift off the stencil. Re-apply Nettex Hi Shimmer for that show-stopping glimmer and shine in natural or artificial light.

Q. CAN YOU RECOMMEND SOME PREPARATIONS FOR ADD-ON SALES WITH PLAITING BANDS, NEEDLES AND THREADS? A. Nettex Stain remover is ideal to troubleshoot the stains that often occur during travelling, warm-up and overnight stabling at events. Its quick and easy, spray-on/wipe-off formulation makes it handy for show kits. Nettex Whitening Shampoo can be applied neat to stubborn stains or diluted in water. Once dry, finish off with a spray of Nettex Coat Shine to help prevent dust, dirt and grime from sticking to the coat.

Q. A CUSTOMER HAS BEEN ASKING HOW SHE CAN MAKE THE MOST OF HER TRADITIONAL COLOURED HORSE’S FEATHERS. WHAT SHOULD I SUGGEST? A. Thick feathers are difficult to keep clean, so using a shampoo throughout the year helps stop stains from becoming ground-in over time. Nettex Everyday Conditioning Shampoo is ideal for coloured horses and Whitening Shampoo is perfect for light coloured horses. Nettex Seven Day Mud Away is a unique and useful product for all-year-round maintenance because it prevents mud from sticking and balling up in the feathers. Some traditional cobs also suffer from feather mite which can cause stamping and chewing of the legs; in severe cases the feathers may have to be clipped to treat the problem. Regular use of Nettex Feather Mite powder is highly effective. This natural product breaks down mites’ waxy coats, causing them to dehydrate. It’s easily applied directly to the feathers. 16 | EQUESTRIAN TRADE NEWS APRIL 2020

A. Nettex Plaiting Spray is great to sell alongside plaiting kits. When applied to manes and tails, it gives a tacky texture to maximise grip. A little goes a long way, making it very cost effective. It brushes out easily and doesn’t leave a sticky residue, all of which helps to prevent hair breaking. For perfect plaits, finish them off with a spray of Nettex Hi Shimmer Coat Spray for added shine and sparkle. WWW.EQUESTRIANTRADENEWS.COM

GOOD GROOMING|ETN

Q. WHAT’S THE ONE GROOMING PRODUCT EVERY TIME-POOR HORSE OWNER SHOULD HAVE IN THEIR TACKROOM?

A. Nettex Mane and Tail Detangler is so popular because it reduces grooming time and keeps manes and tails soft, shiny and easy to manage. The non-sticky, non-oily formulation helps prevent dust and dirt sticking to the hair. The best thing about this product is that one application can last up to seven days, making it a cost effective choice that lasts a long time.

Q. WHAT’S THE CORRECT WAY TO APPLY FLY REPELLENT?

A. Fly repellents can be applied to all areas including the face, teats and sheath, but always avoiding contact with mucus membranes and sore or broken skin. When applying to the more tricky places and in order to avoid ‘no go’ areas, we recommend applying the repellent on a sponge or using Nettex Fly Wipes or Summer Fly Cream. A little of these products goes a long way, so they can be used sparingly. Owners of sensitive skinned horses always patch test – waiting 48 hours to see if a reaction occurs – before using any new product. Be mindful of applying fly sprays and creams under fly rugs and masks as this may cause sensitivity. We recommend applying fly spray over the top of the rug and to fly masks before fitting to the horse’s face to help discourage flies and biting midges. EDITOR’S NOTE: This feature was compiled before the coronavirus crisis halted shows and competitions. However, much of the advice applies to the use of products at owners’ yards.

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS APRIL 2020 | 17

ETN|GOOD GROOMING

LOOKING GOOD, FEELING FINE… ETN brings you the latest in grooming, coat care and fly control.

NEW RANGE SUPPORTS THE TRADE Leading supplements supplier Omega Equine is helping horses and ponies shine on the outside as well as the inside. A new grooming range of three products brings the same level of care to the tackroom as its supplements do to the feedroom. Omega Equine is supporting its loyal trade partnerships with the launch too. Its team of reps travels the country offering in-depth product training and marketing materials. In addition, noteworthy profit margins are available thanks to cost savings during manufacturing, says Omega Equine. In some cases, this results in margins of up to 60%. The three new ‘perfect’ grooming products are… Groom Perfect: an anti-tangling, shine spray with a long-lasting finish due to its fast drying, non-sticky formula. It doesn’t attract dirt, so horses are show ring ready on the day of use, and for many days after. Hoof Perfect: dressing hooves regularly with this preparation keeps them supple and elastic, helping to prevent splits and cracks. Packed with antibacterial properties and barrier protections, Hoof Perfect safeguards hooves from saturation in winter and maintains moisture levels in summer. Shampoo Perfect: with professional standard cleaning and conditioning results for the coat, mane and tail, this shampoo is ideal for highlighting bright whites and enriching black, bay, chestnut and dun coats.

Getting show ring ready The Fiebing’s range from Abbey England has four products to get horses’ coats ready for the show ring. Fiebing’s Horse Salon Shampoo (RRP £13.99) cleanses the coat thoroughly yet gently. Two conditioners and aloe protect the coat from damage caused by combing, drying and plaiting. For greys, Fiebing’s Blue Frost Whitening Shampoo & Conditioner (RRP £12.95) contains brightening agents and tackles tough stable and grass stains. Fiebing's Detangler & Shine (RRP £16.99) restores the sheen to horses’ coats and conditions the mane and tail. It works on wet or dry hair, no matter how matted. Fiebing’s Satin Sheen (RRP £12.95) keeps manes and tails tangle-free and produces a soft, shiny coat that repels dirt and dust.

O-MEGA SHINE

Attain & Maintain A Show Winning Coat 100% Cold Pressed Hemp Seed Oil A Vegetarian Source of Omega Oils 87% Omega Oils (3, 6 & 9) Essential Fatty Acids

This stunning horse has been having O-Mega Shine. He is looking fantastic.

FROM OF

AKER

THE M

Thank you for the photo.

This customer has all her horses on O-Mega Shine & recommends it to everyone. 18 | EQUESTRIAN TRADE NEWS APRIL 2020

www animal-health co.uk Tel: 01787 476400 WWW.EQUESTRIANTRADENEWS.COM

GOOD GROOMING|ETN

Time for a change? The best way to cut down on plastic is not to use it at all… That’s the message from See Change, creator of the Horse Shampoo Bar. The soap-like bar is used just like any normal shampoo – add water, work into a lather and rinse. But it involves no plastic bottle, little packaging and is biodegradable. The See Change Horse Shampoo Bar, RRP £15.99, uses ingredients and processing that meet high ethical and environmental standards in human cosmetics. Vet Ali Butler says: “I’ve been using it on my yard of hunters for the last two weeks. It is very easy to use and leaves the coat clean, soft and grease free…I won’t be going back to shampoo in a plastic bottle.”

NEVER LOSE THEM AGAIN… The Hippotonic range from Ekkia includes a two-tone dandy brush with magnetic handle. It usefully sticks to any metal surface in the stable, wash box or horse box to be close at hand or to dry. With an RRP of £13, its slanted handle and ergonomic shape allow for effortless grooming. A magnetic hoof pick – that grooming item that always gets lost – is available at RRP £10.50. The French-made range also includes nylon dandy brushes with varnished beechwood backs and an RRP of £5.79.

LONG-LASTING REPELLENT

Power Repel – a new fly repellent from Battles’ Lincoln label – protects for up to 12 hours per application. It uses two tried and tested repellents to manage flies, midges and horse flies, helping to reduce fly nuisance and painful bites. Lincoln Horse Care products are manufactured in Britain. The RRP is £18.99 for 500ml.

Famous fly enemies NAF has a range of famously effective fly repellents in spray and gel form. NAF Off Deet Power Performance offers all day protection against flies and insect menace. RRPs from £17.99 for 750ml spray, £16.99 750ml gel. Pink is in; flies are out when it comes to NAF Off Extra Effect. RRPs from £14.99 for 750ml, £14.99 750ml gel. NAF Off Citronella is a long lasting, effective citronella spray for summer coats. RRPs from £11.99 for 750ml, £11.99 750ml gel.

Performance, BOTTLED UP. Our revolutionary new bottles bring superior performance. Now our premium products can be applied more evenly and eﬀectively than ever for unbeatable results. Ÿ

Reﬁllable quilted bottle with unique sprayer

Delivers targeted spray

Works upside down for hard to reach areas

Drains every last drop of product

Semi ratchet closure to help eliminate leakage

Available from your regular Absorbine® supplier. absorbine.co.uk

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS APRIL 2020 | 19

ETN|GOOD GROOMING

ACCESSORIES FOR ALL

Two new accessories from Equilibrium Products enable fly masks to be adapted to suit each horse’s needs. The Field Relief Muzzle Fringe and Nosepiece attach to any mask within the Field Relief range. Each comes in one size, to be cut to fit, and is attached via a simple hook and loop closure. The Nosepiece offers more than 70% UV protection, while the fringe handily flicks away flies.

Protective shield The top part of the new Bucas Sweet-Itch X Light rug is made from a fabric that blocks entry by even the smallest of insects. An open mesh on the lower section allows air to circulate for coolness on warmer days. This rug helps protect the coat from sun bleaching; while an adjustable belly flap provides all-round cover thanks to three external surcingles. Available from Zebra Products, the RRP is £125.

Soothing spray UltraShield Green body spray, new from Absorbine, comforts and soothes during warm summer months. The mix of seven aromatic oils – including thyme, cedarwood, lemongrass and citronella – comes in a 946ml refillable bottle with an updated nozzle and ergonomic grip. Absorbine’s ShowSheen and UltraShield Insecticide are also now in refillable bottles. All three products have spray nozzles which work vertically, horizontally and even upside-down. A ratchet lid closure helps eliminate leaking, making them ideal to take to shows.

WASH AWAY THOSE WORRIES Love the Skin he’s in Skin Wash is a gentle blend of herbal ingredients, including aloe vera, from NAF. It’s designed to help support damaged or challenged skin affected by lumps, bumps, rashes or mild irritations. The product can be used as a hot towel wash following clipping, a deep clean, as a cold wash for a refreshing cleanse, or applied directly to the skin to address specific areas. The RRP is from £21.99 for 1 litre.

IN TRODUCI NG

SU PREME PR OD U CTS OXBLOOD SHOW RING JODHPUR BOOTS

PRO PERFORMANCE SHOW RING GLOVES

• A classic, oxblood showing boot in full grain leather

• Luxury performance gloves, tailored to perfection

W H E N P R E S E N TAT I O N M AT T E R S www supremeproducts co.uk Become a stockist today 20 | EQUESTRIAN TRADE NEWS APRIL 2020

01522 529 206

www battles co.uk WWW.EQUESTRIANTRADENEWS.COM

ETN REPORTING|ETN

TURNING BACK THE PAGES… For four decades, ETN has reported on the equestrian trade. So let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago. In April 2015, ETN reported:

FIVE YEARS AGO…

● Warnings were increasingly about resistance to worming drugs. According to a survey by retailer Countrywide, worm egg count analysts Westgate Laboratories and pharmaceutical company Norbrook, the way eight in ten owners wormed their horses was inappropriate. ● The owner of the MagicBrush threatened legal action over what he claimed was a number of manufacturers copying the grooming tool. “I’m talking to my lawyers,” said Matthias Linnert-Kuhn. ● In clothing, tweed was making a come-back; pastel shades were ‘in’; and layering technical fabrics for warmth without bulk was promoted to combat chilly spring mornings. ● Crowdfunding was highlighted as a means to raise capital for product launches or investment. Meanwhile, a campaign was running to make it a legal requirement to wear hi-viz when riding on the roads.

In April 2000, ETN reported:

20 YEARS AGO…

● A hunting ban would cost the equestrian trade £180 million, claimed BETA in its submission to the Burns Inquiry into hunting with dogs. In addition, 7,000 jobs and 45,000 horses would become redundant.

● At BETA International, the trade fair’s most loyal visitor was presented with a bottle of Scotch. Toru Nagamine of Tresmel Co in Miki, Japan, had religiously made the trip since 1983. He’d even managed to get to the show the year Japan suffered horrific earthquakes, despite being left homeless and working from a storm drain – with only his fax machine for company. ● Riding magazine, which first appeared in 1936, was suspended from publication. The title’s owner GreenShires blamed distribution problems and being “a small publisher up against some big players.” ● Fundraising was underway to support competitors heading to the 2000 Olympic Games in Sydney. The sporting disciplines came together to form one British Equestrian Team managed by the British Equestrian Federation. Regent boots joined Spillers and NAF as team sponsors under the new regime.

WWW.EQUESTRIANTRADENEWS.COM

In April 2010, ETN reported:

TEN YEARS AGO…

● The National Riding Festival, originally a BETA initiative, was gifted to the Countryside Alliance Foundation (CAF). The hand-over included Trigger, the festival’s mechanical horse. Roger Wilson, CAF chief executive, said the charity would continue to promote riding, adding: “The festival has found a natural home.” ● Treats and supplements supplier Equivet Animal Care launched an Avon-style pyramid selling scheme, inviting horse owners to join its team and “profit from your passion.” ● With a general election imminent, a poll of 1,000 members of the general public revealed that 98% had heard of top ‘chaser Kauto Star, but only 75% could name the leader of the Liberal Democrats. ● From jodhpurs to grooming tools, buckets to bridles, a quick flick through this issue of ETN leaves one in no doubt that this was the era of pink.

In April 1990, ETN reported:

30 YEARS AGO…

● Focus Investments, organiser of the British Horse and Rider show which took place at Wembley in the January, went into administrative receivership. Show manager Shona Carmichael told ETN she was hoping a management buy-out would enable to event to continue. ● Bombachas, based on the loose fitting, cotton trousers favoured by South American ranch hands and polo players, were set to become the summer’s must-have horsey fashion item. HAC-TAC offered a range with tapered legs finishing with buttoned cuffs at the ankles. ● Dengie Crops launched a hay replacer supplied in 25kg bales. Dengie Hi-Fi contained dried alfalfa, oat straw and molasses. ● Writing about progress in equestrian safety, ETN contributor Elwyn Hartley Edwards commented: “For 30 years, I rode out in a cloth cap. Today, I would no sooner get on a horse without my BS4472 firmly in place than I would attend a hunt ball in a pair of corduroys.”

EQUESTRIAN TRADE NEWS APRIL 2020 | 21

ETN|BENCH SADDLER OF THE MONTH

Celebrating

the best bench saddlers and craftspeople…

This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those whose good practice is making a difference in the saddlery industry.

The craftsman at work: Maurice Emtage is an accomplished saddle fitter as well as a respected bench saddler.

ETN BENCH SADDLER OF THE MONTH: MAURICE EMTAGE NOMINATED BY: Mark Romain of The Saddlery Training Centre, who says: “I first met Maurice and his father Bruce through SMS AGMs and seminars in the mid-1980s. Since then, Maurice has sent many apprentices to me for off-the-job training and we’ve become great friends. “In years gone by, Maurice spent much of his time at the bench. These days, he is also a highly respected and experienced saddle fitter who mentors and assesses candidates for their SMS saddle fitting qualification. “Maurice can still be found working at the bench – and I suspect that he’d be happy to have more time to do so. He has passed on his considerable skill and knowledge to many and is a truly worthy candidate for this accolade.” ABOUT Maurice: Maurice Emtage is synonymous with Colne Saddley, one of the largest equestrian retailers in the south-west. He is a Master Saddler, SMS Registered Qualified Saddle Fitter and former SMS President (2002-03). Horses were in his blood, thanks to his parents Bruce and Beryl Emtage running The Silver Horse Riding School at Sevenhampton in Warwickshire. 22 | EQUESTRIAN TRADE NEWS APRIL 2020

“I was brought up riding horses and ponies,” says Maurice. “When I left school I wanted to be associated with horses but not necessarily riding them every day. So I went to a saddler in Gloucester called Jack Edwards before going to Cordwainers College in Hackney. “When I came home, my parents closed the riding school and between us we started Colne Saddlery some 48 years ago, with me at the bench.” Colne Saddlery was initially a small shop at Gloucester cattle market with trade stands attending local gymkhanas and horse auctions. Over the years, it’s become a familiar fixture on the show circuit appearing at venues from Badminton to shows in Germany, Belgium and Italy. The 1970s saw Maurice continue to ride, show jumping his home-bred horse to just short of Grade A while also drag hunting with the Farmers Bloodhounds. Today, Colne Saddlery is a thriving business based near Cheltenham in the Cotswolds. “Alongside the retail shop, a large part of the business is selling and fitting saddles,” says Maurice. “We have three saddle fitters who also work at the bench and have recently taken on a trainee saddle fitter. Our busy office has staff dealing with our website, accounts and saddle fitting

and repair bookings. The show unit still attends Badminton plus around six other local shows.”

REAL PONY SKIN Maurice has had some unusual requests over the years. But a commission to re-cover a rocking horse with a real pony skin is probably the most memorable. Harness is his favourite item to work on. “I’ve made quite a lot of heavy horse harnesses over the years,” he says. “I made a pairs set for some Suffolk Punches and then went to watch them ploughing with it on; this has to be the piece I’m most proud of.” Maurice’s best moments at work are seeing how much difference well fitted tack can make to a horse's comfort and performance. “I also find it very satisfying when I have made and completed something,” he adds. And the worst part? “Dealing with challenging customers – I don't mean the horses!” After almost five decades in the saddlery industry, Maurice is delighted that his daughter Gemma has become the third generation to join the family business. “The industry has changed due to the internet,” he reflects. “Customers don’t have to come to the shop or trade stand to do their shopping now; although saddle fitting is still something that can't be bought online. “Imported goods have improved vastly over the years which is a worry for our country. I do like to support English saddlery whenever possible.” When Maurice isn’t busy working, a large gin and tonic has replaced the show jumping and drag hunting as his chosen way to relax.

HOW TO NOMINATE A BENCH SADDLER: Everyone is invited to nominate bench saddlers they feel deserve to be named ETN Bench Saddler of the Month. Candidates must be members of the SMS and based in the UK or overseas. To nominate a bench saddler (or more than one), email editor@ equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name.

WWW.EQUESTRIANTRADENEWS.COM

BETTER BUSINESS|ETN

WHEN THE COOKIE CRUMBLES… Regulators – sometimes fuelled by trolls – are clamping down on retailers who get consent-by-cookie wrong, warns Ben Nolan.

hen a consumer views a product on your website, will they see it on their newsfeed next time they log in to their Facebook or Instagram account?

If so, are you are complying with the law when using the cookies and tracking technologies (such as the Facebook pixel) which result in this happening? A quick check online in the last few weeks showed that some of the UK’s largest retailers, along with a number of leading equestrian online stores, are still not ‘legal’. For some time, the position as to the use of cookies and similar technologies was unclear, particularly since General Data Protection Regulation (GDPR) arrived. Retailers have generally taken advantage of this uncertainty; many using a range of cookies on their websites by default, allowing them to gain a greater insight into their customers and target them through digital channels, such as their social media feeds. However, recent guidance from the UK’s data protection regulator, known as the Information Commissioner’s Office (ICO) Guidance, has helped shed light on the matter. The regulations which govern the use of cookies in the UK are based on an EU directive. They say that website operators may only use cookies where: 1. clear and comprehensive information about the purposes of, or access to, the information in the cookie are provided to the user; and 2. the consent of the user has been obtained – unless the cookie falls within the ‘strictly necessary’ exemption.

CLARIFICATION ICO Guidance has now clarified the above requirements; key points are as follows: 1. The ‘strictly necessary’ exemption: User consent is not required for cookies which are ‘strictly necessary’ ie. the use of the cookie must be ‘essential’ to provide the service which has been requested by the user or to ensure compliance with applicable law. Perhaps not surprisingly, ICO Guidance clarifies that advertising cookies commonly used by retailers to allow them to target users online (for example, through their social media accounts) are not considered to be ‘strictly necessary.’ Examples of the types of cookies which would benefit from this exemption include those which: • remember the goods in a user’s basket when they’re shopping online; or • are required to provide adequate security standards to ensure compliance with GDPR. It follows that cookies which are often considered important, but are not essential to providing the service to the user or for compliance with the law – such as analytics cookies, do not come within the ‘strictly necessary’ exemption. WWW.EQUESTRIANTRADENEWS.COM

Accordingly ‘performance cookies’, such as Google Analytics, which measure the way in which individuals use a website and can help evaluate the success of promotions and campaigns are not covered by this exemption. 2. Clear and comprehensive information: The ICO Guidance emphasises the need to give users transparent information about the use of cookies. The information must be in line with the higher standards of transparency as required by GDPR, so it must be presented in a ‘concise, transparent, intelligible and easily accessible form, using clear and plain language.’ This means that online retailers need to review and update their cookies policies to ensure they’re drafted in a sufficiently clear and easily accessible manner to be understood by a normal user. 3. The standard of consent is high: The standard of consent for using cookies is the same as that set out under GDPR, even for cookies which do not involve the processing of personal data. Under the GDPR consent must be: • fully informed and freely given; • express as opposed to implied; • specific (not bundled with other matters); • capable of being withdrawn. Implied consent can no longer be relied on for cookies. Websites which use non-essential cookies without specifically requiring users to consent to these upon their first access to a site are therefore not compliant. As a result, non-essential cookies should be switched off by default. Of the various retailers’ websites we reviewed in recent weeks, a large proportion were still relying on implied consent, using language along the lines of: “By continuing to use our website, you consent to us using cookies in accordance with our cookies policy”. This does not constitute a valid consent under the relevant regulations.

TAKE HOME POINTS • If past history is anything to go by, it’s reasonable to expect the ICO to make examples of non-compliant businesses by fining them. Indeed, the ICO is receiving many complaints in relation to cookies and it’s likely that this is also resulting in bad publicity for the retailers concerned on social media. • Some retailers are being trolled by individuals who are bringing court cases claiming infringement of data protection law and forcing retailers to settle out of court by paying them off.

About the author: Ben Nolan is an associate at Fox Williams LLP (www.foxwilliams.com; www.idatalaw.com)

EQUESTRIAN TRADE NEWS APRIL 2020 | 23

ETN|FEED FOR PERFORMANCE

Their time to shine

Feed ingredients that help your customers’ horses to shine, by Nicola Tyler BSc, RNutr, nutrition director at TopSpec Equine.

aturally your customers want you to sell them a feed that is fit for purpose – whether that is to help keep a good-doer slim or a fit competition horse performing well.

Photos: John Stroud Media and E.S.Photography

But they also want their horse to have a gleaming, deep-coloured and even a dappled coat, as that is considered a sign of good health. So what ingredients could there be in feed that you could point out to your customers as helpful? It would be easy to talk solely about copper but there is more to it than that… It is important to ensure that their horse receives ample forage, as a diet low in fibre will lead to a dull coat. It is also important to check that their horse’s molars are grinding well, as the microflora in the hindgut need their fibre ground down to a small particle size (1-2mm) in order to digest the fibre fully. In addition, the major nutrients provided by hard feed, i.e. protein and simple carbohydrates, should be supplied in the correct quantities to keep their horse in good condition generally, as a horse in poor condition will often have a poor coat. Simple carbohydrates, i.e. sugar and starch, should be limited in the diet of a horse prone to gastric ulcers as the presence of the latter may lead to a dull coat. In order for a horse to have a gleaming coat, he also needs a supple skin, through which the coat can grow and lie in a silky, smooth fashion.

A dappled coat looks fabulous and is a sign of good health.

24 | EQUESTRIAN TRADE NEWS APRIL 2020

Protein is a key component of both the coat and skin. A horse’s coat consists of millions of hairs, which are largely made up of keratin. Keratin is particularly rich in sulphur-containing, branchedchain amino acids, such as methionine and cysteine. You can assume these amino acid ingredients are in the feed if the statutory statement includes high quality protein, from for example soya and linseed, well up in the list TopSpec has balancers and supplements which help to produce a supple skin and gleaming coat. of ingredients printed under ‘composition.’ the latter containing less oil, and hence Fatty acids help to maintain supple omega-3 fatty acids, than the former. skin. Essential fatty acids, mainly The addition of linseed – which can omega-3 and omega-6 fatty acids, be found in most TopSpec products are both involved but omega-3 fatty including Linseed Mash – to a horse’s acids appear to play a larger role in diet helps produce a supple skin and the management of inflammatory shiny coat, not only because of its oil skin conditions, such as insect bite content and composition, but also hypersensitivity (sweet-itch) and in because of its mucopolysaccharide the suppleness of the skin itself. content. That is why I recommend The oil in grass contains at least 50% whole linseed rather than linseed omega-3 fatty acids but a lot of these oil, although the latter is very useful are destroyed during the hay-making in its own right and is sometimes process. Conversely, these omega-3 more suitable. fatty acids are largely undamaged by the swift, high-temperature drying What micronutrients can you show used to make grass chops such as to your customer on the statutory TopChop Grass, so they can be a statement? useful, natural source when fed in TRACE ELEMENTS sufficient quantities. Zinc, is well known as a source of Other ingredients to show your support for good skin in many animal customers on hard feed statutory species. This is largely because of its labels under ‘composition’ include role in cell membranes. However zinc ‘Full-fat linseed’ or ‘Linseed expeller,’ is also needed as an ingredient for the coat because it is a co-factor for an enzyme involved in keratin production. Melanin promotes deep colour in chestnuts and dark colour with dapples in bays and blacks. The enzyme that produces melanin, called tyrosinase, has copper as an important co-factor but also needs zinc. Tyrosinase is derived from the nonessential amino acid, tyrosine. Melanin can also help reduce sun bleaching to the coat, for example the amber tinge often seen on black horses, but a lightweight summer sheet is more effective. Copper is also needed for the formation of cross-links in keratin, which aids coat strength. Copper and zinc levels can be low in many UK pastures, and the hay or haylage made from them, so supplementation in hard feed is necessary. Occasionally a horse’s WWW.EQUESTRIANTRADENEWS.COM

FEED FOR PERFORMANCE|ETN

You can see your face in this coat! The addition of linseed can promote a supple skin and shiny coat.

diet contains excess iron, which can suppress the utilisation of copper but simply adding extra copper to a diet is not the solution and expert nutritional advice is needed to assure correct trace-mineral balance. Iodine, which is an important hormone co-factor for growth must also appear on the statement.

VITAMINS Biotin, a B vitamin, is important for good skin and coat quality. I recommend looking for the level of biotin that has been proven to promote

good hoof quality (15mg/500kg horse/ day) on the statement. The anti-oxidants, vitamins A, C and E, logically have a role in the promotion of a good coat and supple skin. Vitamin A’s role centres around both the formation and protection of skin. Care must be taken to avoid excess vitamin A in the diet, however, as it can lead to a dull coat. Vitamins E and C are more concerned with the protection of the skin, the former working in conjunction with the trace-element, selenium. Again, care must be taken to avoid the

administration of excess selenium, as it will not only dull the coat, but cause the mane and tail to fall out. Although I strongly believe in providing your customers with all the technical information they ask for about a product, getting the levels of the micronutrients listed above both correct, and correctly balanced, for their many functions is a job that requires education and much experience. Pointing your customer towards a helpline run by a reputable company is the best advice I can give. It is a pleasure to answer our helpline and hear comments like “My wishywashy pale chestnut has turned a lovely deep colour since feeding TopSpec” or “My bay/black horse has a fabulous coat and dapples for the first time since feeding TopSpec.” We even get a lot of comments from customers who own greys saying “I never thought I would hear myself say he has a gleaming coat, but he does.” About the author: Nicola Tyler BSc, RNutr is nutrition director at TopSpec Equine. Nicola, and her team of vets and nutritionists, can be contacted for advice free of charge, by calling the TopSpec Multiple BETA Award-WinningHelpline on 01845 565030.

HIGH QUALITY LOW IN STARCH & HIGH IN FIBRE FROM VITAMIN A TO ZINC FULLY TRACEABLE SLOW RELEASE ENERGY

Grow. Mow. Bag. Nag.

To see our full range of products or to become a stockist visit: www.emeraldgreenfeeds.co.uk WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS APRIL 2020 | 25

ETN|FEED FOR PERFORMANCE

Working up an appetite Whether it’s a sparkling performance or calm concentration your customers want from their horses, there’s a feed to fit the bill.

Low starch evolution Ease & Excel Cubes, new from Baileys, have evolved from the brand’s low starch performance feed, Ease & Excel. Ease & Excel Cubes supply elevated levels of slow release energy (DE 12MJ/ kg), for condition or performance, from a low starch (8%), high fibre formula. Containing no whole cereal grains, they support a healthy gastric and digestive environment. Alongside oil for stamina, top quality protein sources supply amino acids for strong, healthy muscle and top line. Antioxidants, from grapeseed extract, help neutralise free radicals and support the body’s immune response. Ease & Excel Cubes also contain probiotic yeast and Digest Plus prebiotic; while flavours of essential oils enhance palatability. The cubes are fully balanced when fed at the recommended quantity.

NATURE’S FUEL

Perform & Shine from Simple System is a grass blend chop with cold pressed linseed oil. High in digestible energy, it’s designed to fuel medium to hard work. The RRP is £14.80 for 15kg.

Feeding the elite Elite Sport Muesli is the lowest starch muesli in Dodson & Horrell’s performance range at 12.5%. Hindgut support includes FOS and MOS prebiotics and ActiSaf yeast (a probiotic). An antioxidant package alongside amino acids supports muscle maintenance and repair. A high oil content aids condition and provides slow release energy. Chelated minerals are included for improved absorption with an elevated vitamin E content of 700mg/kg. The RRP is £16 for a 20kg bag. Dodson & Horrell’s Fibre Performance is a whole-oat free, all-in-one performance feed containing alfalfa and grass chaff. Fully balanced and formulated to support muscular, hoof, coat, joint and immune health, it offers vitamins, chelated minerals, amino acids and electrolytes. The energy level is similar to Dodson & Horrell Competition Mix and the RRP is £15 for a 20kg bag.

26 | EQUESTRIAN TRADE NEWS APRIL 2020

WHEN PERFORMANCE COUNTS

TopSpec Performance Cubes are ideal when customers need their horses to be performing at their best while staying focussed, whatever the occasion. The cubes provide energy for work (12.5MJ/kg) but are non-heating – so perfect for horses that are a bit sharp. Performance Cubes are designed to feed with a TopSpec feed balancer or supplement so contain no added vitamins or trace-elements. However, they are supplemented with the major minerals calcium, sodium and magnesium. The cereal-grain-free formula is low in starch and sugar, and high in good quality protein and fibre. The highly digestible fibre in these cubes helps to promote the beneficial bacteria in the hindgut, therefore helping maintain a healthy digestive system.

A good all-rounder Equerry Conditioning Mash is a quicksoaking mash for horses that need to gain weight and condition. Its non-heating formula is low starch with a good level of protein for muscle development and topline. Highly-digestible fibre sources include sugar beet; while oil and linseed promote condition and a shiny coat. Yeast promotes a healthy digestive system. Added vitamins and minerals include magnesium.

HIGH PERFORMANCE FIBRE

Performance Fibre from Dengie is a high energy, high fibre feed that encourages fussy feeders. The inclusion of grass, blended with alfalfa, provides a natural sweetness that’s complemented by a light molasses coating with added spearmint oil for a palatable, soft, easy-to-chew feed. Providing 12MJ/kg of energy, Performance Fibre is low in starch. The formulation promotes respiratory and digestive health and provides quality protein for top line and muscle tone. The high oil content ensures slow release energy as well as creating coat shine. Performance Fibre is identified by BETA as suitable for equines prone to gastric ulcers as part of a balanced diet. The RRP is £15.55 for 20kg. WWW.EQUESTRIANTRADENEWS.COM

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EQUESTRIAN TRADE NEWS APRIL 2020 | 27

ETN|FEED FOR PERFORMANCE

We’ve got the power Spillers Alfalfa-Pro Fibre is a conditioning alfalfa blend with oil. It carries the BETA mark indicating feeds suitable for equines prone to equine gastric ulcers as part of a balanced diet. The fibres in Alfalfa-Pro Fibre are soft, reducing the risk of damaging the delicate stomach lining. New Spillers Ulca Fibre is a low starch, high oil, fibre feed proven in published research to support horses prone to gastric ulcers following veterinary treatment. It too carries the BETA feed assurance mark. Short-chopped alfalfa extends eating time and provides a natural buffer to stomach acid; while the high oil content gives slow release energy for condition and performance. A full range of vitamins and minerals includes vitamin E for immune support and muscle health; while high quality protein supports muscle development. Also new from Spillers, Ulca Power Cubes are high energy and low starch (12%) for racing and performance horses. Based on Spillers HDF Power Cubes – a racing industry favourite, Ulca Power Cubes are ideal to feed alongside a chopped fibre containing alfalfa to help extend eating time and buffer stomach acid.

BREATH OF FRESH AIR

HorseHage is dust and spore-free, making it a perfect forage choice for performance horses, For horses competing seriously, the ryegrass and alfalfa varieties offer the highest energy levels in the HorseHage range. Made from ryegrasses cut at an early stage of growth for optimum nutrient and energy levels. Ryegrass HorseHage is a consistent, highly digestible forage retaining much of the goodness of grass. Compared with grass, Alfalfa HorseHage has higher levels of protein, digestible fibre, energy, calcium and vitamins. The protein content provides amino acids and lysine, which are important for growth, pregnancy and milk production. High nutrient levels also make it suitable for horses in hard work, endurance horses, show horses, poor doers and veterans.

Mark of assurance Soothe & Gain, new to Allen & Page’s Specialist Range, carries the BETA mark which identifies feeds suitable for equines prone to equine gastric ulcers as part of a balanced diet. Soothe & Gain is a low starch, low sugar, soaked feed with a high energy level for horses in hard work or those needing to put on or maintain weight. It supplies calories from fibre and oil for slow release, stamina-giving energy. With fibre sources high in beta-glucans, Soothe & Gain contains antacids, magnesium carbonate and calcium carbonate to help buffer the stomach’s acid contents. There’s also a probiotic and prebiotics to help support healthy digestion. A blend of tasty herbs, including mint, nettle, dandelion and fenugreek, makes it palatable to the fussiest of feeders. 28 | EQUESTRIAN TRADE NEWS APRIL 2020

NON-HEATING ENERGY SUPPLY

EquiGlo Quick Soak 10 Minute Beet is a high-fibre feed from Henry Bell & Co that helps to maintain condition and naturally supports healthy gut function. Made from British grown, micronised, unmolassed beet flakes, it provides an excellent supply of non-heating energy for all horses and ponies. EquiGlo Quick Soak 10 Minute Beet is low in sugar and starch, and suitable for equines prone to, or at risk from, laminitis. It’s rich in calcium and can be used to replace cereal-based feeds. EquiGlo Quick Soak 10 Minute Beet is approved by BETA NOPS and the BETA feed assurance scheme indicating products suitable for equines prone to equine gastric ulcers as part of a balanced diet. The RRP is £9.95 for 18kg.

Cereal free and fully fortified Saracen Re-Leve is a cereal free, low starch mix for horses in work that react to high starch diets. With no oats, no wheat and no barley, highly digestible super-fibres and oils provide power generation and recovery. Re-Leve is fully fortified with vitamins and minerals. Yeast and vitamin E are included to maintain normal muscle function and support immune health. A blackcurrant flavour maintains palatability for picky eaters. The RRP is from £17.50.

BEET COMES OF AGE

British Horse Feeds celebrates the 21st anniversary of Speedi-Beet this year. When it was launched in 1999, the quick-soaking, unmolassed product revolutionised the way beet pulp was fed. The secret lies in manufacturer I’Anson Brothers’ patented process which enables Speedi-Beet to be fed after ten minutes’ soaking compared with up to 24 hours for traditional beet pellets. The feed has a high proportion of easily digestible, soluble fibre, making it a great source of non-heating, slow release energy. In 2008, British Horse Feeds was awarded a Queen’s Award for Enterprise in the innovation category, with SpeediBeet recognised as part of the accolade. With no added molasses, Speedi-Beet is 95% sugar free. It’s also identified by BETA as suitable for equines prone to equine gastric ulcers as part of a balanced diet. On soaking, Speedi-Beet expands to hold five times its weight of water. British Horse Feeds sponsored rider, international showjumper Jamie Gornall says: “We feed Speedi-Beet to all our horses, especially when travelling and competing because it’s a great way to keep them hydrated.” WWW.EQUESTRIANTRADENEWS.COM

HOOVES, LEGS AND JOINTS|ETN

Elite Sport Muesli helps all my horses perform at their very best. We feed it to the young horses all the way up to the 4* horses. The horses produce great performances even on the last day at three-days. Tom McEwen

STEADY RELEASE ENERGY ELITE SPORT MUESLI Performance level nutrition suitable for those that may be prone to gastric ulceration Lowest starch muesli in the range

Key amino acids to support muscle development and repair

Supports a healthy hindgut

Quality Life Care antioxidant package

To stock call 01832 737300 option 1 or email orders@dodsonandhorrell.com

www dodsonandhorrell com WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS APRIL 2020 | 29

ETN|CPD FEATURE ETN’s series of CPD features helps SQPs (Suitably Qualified Persons) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for SQPs specialising in equine and companion animal medicine. AMTRA is required by the Veterinary Medicines Regulations to ensure its SQPs undertake CPD. All SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. SQPs who read the following feature and submit correct answers to the questions below will receive one CPD point. For more about AMTRA and becoming an SQP, visit www.amtra.org.uk

Strong hooves for performance FACTORS AFFECTING HOOF CONDITION

HOOVES: THE INSIDE STORY We rely on the hooves to play many roles for our horses, including a performance role; evolution has created a minor miracle of engineering in order to achieve that. The hoof capsule encases bones, tendons, the digital cushion, a hugely complex matrix of blood vessels and the delicate lamina – all working together to aid propulsion, traction and absorb concussion by acting as a shock absorber. From pushing the horse off the ground, to landing over a jump, the hoof can truly be said to be the starting point of performance in the equine athlete. Not for nothing, the saying ‘no foot, no horse’ – therefore ensuring quality hoof growth is key to success in any discipline.

HOOF GROWTH

Working on artificial surfaces has an obvious benefit for joints, but sand can be abrasive and the small particles can find routes into the horn that may result in an anaerobic [able to live without oxygen] environment, ideal for bacterial growth. While dry conditions can be a cause for concern with the equine hoof, so too can the wet. It is indeed the wet conditions we should be wary of as moisture particles force apart vital bonds within the horn, weakening the integral structure by allowing swelling to take place. This results in reduced shock-absorbing properties and diminishes the overall strength of the horn. Dry conditions can simply be from the environmental conditions through to the likes of stable bedding; shrinkage is often seen which can result in brittle horn where cracks and splits can occur. Variable conditions from wet to dry are detrimental to a consistent moisture balance, ideally this should be around 25% throughout the horn of the hoof, too much or too little can result in significant weaknesses. A daily application can help to retain the moisture content but care must be taken when applying hoof oils as some can further aid the anaerobic environment. The hoof must have the

Slow growth may be due to a number of reasons but the lack of new hoof wall means that the hoof is likely to be pared away which could lead to a number of potential issues. In other cases, the rate of growth is good but quality of horn is poor. Whether slow or poor growth, or a combination of both, the hoof is left cracking, crumbling and prone to missing chunks at the bottom. Without healthy growth, it becomes difficult for farriers to manipulate the shape of the hoof for performance; he or she is left just focusing on keeping the Long Pastern Extensor Tendon new shoe on. Bone Coronet Band So a vicious circle Lamina ensues. Short Pastern

Deep Digital Flexor Tendon

Bone

Navicular Bone

Hoof Wall

Pedal Bone

Digital Cushion

Sole Sole Corium

30 | EQUESTRIAN TRADE NEWS APRIL 2020

Frog

capacity to breathe which is why moisturising properties are desired.

FUELLING HOOF GROWTH Hoof growth, like all systems in the body, can be hugely influenced by the right diet. If we’re putting the right things in, we should see good strong growth. The best-known nutritional support for hooves is biotin (vitamin H). Naturally biotin is synthesised in the horse’s own gut through bacterial fermentation of fibre. Therefore, horses on high fibre-based diets should produce their own biotin requirements. If we see compromised hoof growth, it may be a sign that not enough fibre is being fed, or that the horse is not absorbing efficiently what is being produced in the gut. This is particularly true of the modern performance horse, who may be on a high cereal diet, or have compromised gut function. In these cases, supplementing with biotin to support the body’s own supply is recommended. There are also genetic predispositions. Thoroughbreds are commonly linked with bad feet, while Hoof Wall Separation Disease (HWSD) has been found to be linked with Connemara ponies. HWSD is an autosomal recessive genetic disorder, meaning the foal can only be affected if both parents have inherited the disease. Here, nutritional support would be recommended. If supplementing, ensure the correct level of biotin is being supplied for the size. We would advise 15mg biotin for ponies, 30mg per day is ideal for cobs and medium-sized horses, and up to around 45mg per day for larger breeds such as warmbloods and heavy horses. However, just as nothing works alone in nature, targeted nutritional

By Griselda Handy BSc(Hons), NAF

support for hooves should go beyond biotin alone for best results. Look for a supplement which includes good sources of bioavailable sulphur, such as MSM and methionine, as the hoof wall is made up of keratin, a protein high in sulphur. In fact, it’s the sulphur that gives hot shoeing its characteristic smell. Trace elements such as manganese and zinc are also indicated for hoof health, supporting the essential bonds throughout the hoof capsule while topping up any potential deficiency that may be present due to poor forage for example. Lastly, look for support of the whole system. Hooves are part of the integumentary system which comprises the skin and related tissues, such as hair and nails in people, and manes and hooves in horses. The largest organ in the body, it can be the first to show signs of the physiological stresses of performance training, travel and regular competition. Therefore, it is recommended that a hoof support supplement should include good antioxidants, such as vitamin C or E, or naturally sourced antioxidants from plant-based sources, such as rosehip or chlorella. Antioxidants can prevent or slow down possible damage to cells caused by free radicals by simply donating an electron and helping restore the natural homeostasis [balance of physiological processes].

CONCLUSION If there is good quality growth, from a sound diet and good management, then we can help farriers maximise equine performance by enabling them to have plenty of foot to work with, while supporting day to day hoof health.

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CPD FEATURE|ETN

ETN CPD QUESTIONS: Nutrition

SELECT YOUR ANSWERS AND TICK THE BOXES

SQP CP Questio D ns

1. Which of these bones is located in the hoof capsule? ■ Navicular ■ Long Pastern ■ Cannon ■ Radius

6. Which of our Native Pony breeds is susceptible to HWSD? ■ Shetland pony ■ Fell pony ■ Connemara ■ Welsh Cob

9. Which of the following is not a good antioxidant? ■ Vitamin C ■ Limestone flour ■ Vitamin E ■ Rosehip

2. Poor quality hoof horn can result in… ■ Cracking ■ Crumbling ■ Chunks missing ■ All of the above

7. How much biotin is recommended for a pony? ■ 10mg ■ 15mg ■ 30mg ■ 45mg

10. With hooves, what else is part of the integumentary system? ■ Skin ■ Mane ■ Tail ■ All of the above

3. Which type of environment can lead to bacteria growth in the hoof? ■ Aerobic ■ Aerated ■ Anaerobic ■ Anamorphic 4. What can wet conditions do to the hoof? ■ Horn shrinks ■ Horn swells ■ Slows growth ■ Increases growth 5. The ideal moisture for the hoof horn is? ■ 15% ■ 18% ■ 20% ■ 25%

8. Which essential nutrient for hoof health do MSM and Methionine provide? ■ Sulphur ■ Potassium ■ Zinc ■ Magnesium

APRIL 2020

Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ON-LINE: ETN’s CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz on-line, please do not submit them by filling out the printed form as well – and vice versa.

1 CPD point

Full name Company name/ address Email Telephone number SQP number

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ETN|CLOTHING AND FOOTWEAR

Fashion forward! ETN selects this season’s sizzling styles.

A LEG-UP FOR SPRING Gallop’s new riding tights collection looks set to freshen up every rider’s wardrobe this spring. From the saddle to the gym, the flattering, stretchy leggings with silicone patterned seats boast performance, flexibility and comfort. Side pockets make them practical; while their eye-catching contemporary designs are sure to turn heads. High-waisted versions complement and firm the figure, while mid-waist models are easy-to-wear. Each style features fabric that’s all-way stretch, chafe resistant, moisture wicking and offers UPF protection. This new range from Gallop builds on a limited selection launched last year and which reportedly “flew off retailers’ shelves.” With RRPs from £24.99 – get ready for take-off this season!

Classic chic This chic outfit is new for 2020 from HKM’s Lauria Garrelli collection. A tailored, flattering fit combines with stunning fabrics and extra bling detail to create ‘the look’ at a great price. The breeches (RRP £83.95) with silicone seats come in elasticated fabric. They can be teamed up with matching tops such as this polo shirt (RRP £31.95) and accessories to build a wardrobe. This outfit is completed with Valencia riding boots (RRP £158.95).

FOR GOOD HANDS Supreme Products’ Pro Performance slimline show ring gloves create an elegant look. In brown or tan, they’re embellished with a gold ‘SP’ pin on the touch tape fastening. The RRP is £24.95. Supreme Products is available from Battles. 32 | EQUESTRIAN TRADE NEWS APRIL 2020

Mid-Waist Maer Tights

Mid-Waist Macy Tights

High-Waist Noex Tights

High-Waist Aria Tights

High-Waist Starlight Tights

GREAT VALUE EVERYDAY Rhinegold Everyday Riding Tights (RRP £24.50) and Rhinegold Children’s Everyday Riding Tights (RRP £17.50) come in pull-on style with a soft, stretchy waistband. Ideal for daily chores and nipping out for a quick hack, these tights have a self-fabric seat panel for a traditional look.

Spring wardrobe essential The new Covalliero Sinara polo shirt (RRP £31) comes in cotton and elastane for super comfort. This timeless style features a three-button placket and Covalliero crest. It comes in navy, stone, lemon or wildberry to complement any spring/summer outfit. Covalliero is distributed by Zebra Products. WWW.EQUESTRIANTRADENEWS.COM

CLOTHING AND FOOTWEAR|ETN

DODGE THE SHOWERS Trendy and Whether they’re riding or dog walking, your customers can dodge the showers with the Equetech Hack-A-Mac. In junior and ladies’ sizes, the featherweight water repellent jacket packs away neatly into its own chest pocket. A clip attaches it to the saddle or belt loops when not in use. Designer details include under-sleeve stretch mesh panels for ventilation and movement. Junior sizes RRP is £36.75 and £47.95 for ladies.

practical

Feminine, flattering, waterproof and breathable; the new Sense Tech jacket from Mountain Horse has it all. Cut with a riding skirt at the back, it’s smart enough to wear for competing, but trendy enough for hacks, dog walking or shopping. The seams are taped, the sleeves are shaped. The lined jacket also has taped seams, shaped and elasticated sleeves, two roomy pockets, a high collar and detachable hood. In navy or pink, the RRP is £119.

RETAIL TIPS • • • • • •

Are your clothing displays neat and orderly on good quality hangers with enough space for customers to browse? Is your changing room inviting, private, tidy and warm? Do you display teamed-up, ready-to-wear outfits? Are accessories on show for valuable add-on sales? Do you provide a chair, pop-socks and a boot pull to help customers try on footwear? Are you making good use of lifestyle posters and other merchandising aids from suppliers to create an inspiring shopping environment? • Are your sales staff alert to customers wanting help to make clothing purchases? There’s nothing like a bit of encouragement in the form of an honest compliment or two… • If you sell clothing online, is your returns policy up-to-date? If not, are returns eating into your profits?

NEW COLOURS COMING SOON Become a stockist today WWW.EQUESTRIANTRADENEWS.COM

01522 529 206

www battles co.uk EQUESTRIAN TRADE NEWS APRIL 2020 | 33

ETN|CLOTHING & FOOTWEAR

GALLOPING INTO THE COUNTRYSIDE Equestrians with busy lives want more from their riding clothing, says Liz Hayman. Liz Hayman: making riding clothes work harder. “Twenty years ago, we were designing riding clothing and accessories exclusively for the saddle. “These days, we’re taking inspiration from fashion trends and creating garments which are easily transferable from life with horses to what lies beyond,” explains Liz Hayman. And she should know – because this designer and managing director of British brand Equetech absolutely loves riding and enjoying the countryside with her family and dog.

“Equestrians are demanding more from their riding wardrobes,” adds Liz. “We want our riding clothing to perform, feel and look as good in the saddle, as we do when we are doing the weekly shop or stopping off for a coffee on the way home from the yard.

“Equestrians are demanding more from their riding wardrobes,” adds Liz. “Just as leading fitness brands have made wearing yoga wear acceptable away from the gym, so too has Equetech when it comes to riding clothing. “Many of our consumers have busy lives and want clothes that they can also wear in their day-to-day lives. For example, our collection of casual coats and jackets performs from a technical and comfort point of view in the saddle, yet looks equally as good in the city.” The trend for transitional clothing sees Equetech launching Hayman & Hare, a new capsule collection focussing on country living.

Quality, stylish riding wear

BECOME A STOCKIST TODAY 01952691784 @ hkmsales@hotmail.co.uk UK

34 | EQUESTRIAN TRADE NEWS APRIL 2020

LG_90x133mm.indd 1

“While our roots are firmly immersed in equestrian design, this new collection bridges the gap between equestrian and contemporary country clothing,” says Liz.

10.03.2020 09:51:01

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CLOTHING & FOOTWEAR|ETN

STYLE CHALLENGE ETN challenged Liz to combine Equetech's core equestrian pieces with items from Hayman & Hare for a look which is hot to trot from saddle to country pub. “The Hayman & Hare pinstripe shirt (pictured left) in blue looks fantastic teamed with breeches or jeans… so I've partnered it with a pair of Denim Shaper Breeches to replace your classic skinny-fit jean. Thanks to their hidden support, they probably look and fit better than your average pair of jeans anyway! “I’d still team with a smart pair of leather riding boots or suede knee-length Spanish riding boot for a nod towards equestrian styling. “As an extra layer, a single-breasted classic tweed show jacket can work perfectly with this outfit; while our Kensworth tweed with navy highlights ties in with the blue highlights. Alternatively, the Hayman & Hare Poncho is an easy-to-wear piece; throw it over a basic technical training top – and go!

A G R E AT B R I T I S H C O M PA N Y

www chatham.co.uk

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“Accessories such as an equestrian print scarf pull together the whole look. Our new T-shirt collection featuring diamanté applique and equestrian-inspired designs transcends the realms of ‘riding clothing’.” “Gone are the days when riding wear was exclusively for the yard. The modern equestrian wants a versatile wardrobe – something I'm hugely excited to be able to offer.”

FOOTWEAR TO LIVE BY

EQUESTRIAN TRADE NEWS APRIL 2020 | 35

ETN|SAFETY ISSUES

A QUESTION OF SAFETY

Claire Williams, BETA executive director, responds to some topical safety issues. Q: How will Britain’s departure from the EU affect safety standards, in particular the relevance of European standards in the UK? A. There is still a degree of uncertainty surrounding safety standards, but what is certain is that the PAS 015, which is a BSI ‘standard’ (in fact a Product Approval Specification), will continue. Work is ongoing to finalise a new European Standard, until which VG1 will be used. Companies seeking to export safety garments into the European market will need to comply with requirements of the market in terms of safety standard certification, so it is likely that hats, particularly, will continue to be made to both the European and British standards for some time to come. The UKCA mark will replace the CE mark for sale in the UK. British-based certification bodies will no longer be able to issue EU certificates, and UK certificates will no longer be accepted by the EU. The test and certification bodies in the UK have already established offices within the European market to allow for continued issuing of certificates. BSI has negotiated the right for UK experts to continue to have input into European standards committees and working groups. In terms of body protectors, the BETA Standard is linked with the EN 13158, so only time will tell whether this continues to be the case. Q: What can BETA recommend for that perennial problem of customers getting their hat or body protector fitted by a trained retailer, noting the size and model – and then buying it cheaper online? A. Customers need to understand that every head is unique. They might share the same circumference, but each has a very different shape. Even though a hat size is known, each one can vary slightly as many involve a degree of hand finishing. So it’s important that a selection of hats is tried to ensure the very best fit. Retailers really need to emphasise that the ‘micro’ fitting service of both shell and harness they provide to customers is the perfect way to ensure that a hat is suited to their individual head shape and riding requirements. They should also encourage customers to return after a ‘bedding in’ period for a free check. This will get them into the habit of regularly seeking the retailer’s expertise. Q: Tack safety is often ignored – until a stirrup leather or rein breaks. Does BETA train retailers and/or inform consumers about saddlery safety? A. Tack maintenance and safety is indeed an area that is too often overlooked. To address this, BETA publishes the Saddle Up Safely guide, with information on how to care and inspect tack and tips for when riders might need to replace key items of equipment. 36 | EQUESTRIAN TRADE NEWS APRIL 2020

Retailers need to emphasise the importance of the highly personalised fitting service they can offer in-store as opposed to online.

Q: What’s the latest on an equestrian air vest standard? A. I chair the BSI working group dealing with the body protector standard and am an expert member on the EU committee CEN/TC 162/WG 11, which is dealing with the addition of air vests to the EN 13158. It’s envisaged that the current standard for body protectors will contain three parts – one for body protectors as we know them, then two further parts, one for air vests and another for hybrid garments (air and foam combined). Work on this started last year and is likely to take some time to complete. It is unlikely that a final draft will appear before 2021. Q: Should BETA be encouraging everyone to wear up-to-standard hats when handling horses as well as riding them? A. Many professional establishments, including riding schools and educational institutions, already require staff handling horses to wear hats. We also know that children, too, have been brought up to put on their hats and body protectors as soon as they get to the yard. It is certainly something that we should all encourage as best practice.

The safety of saddlery is too often ignored. BETA publishes a free guide.

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BETA MEMBERS’ PAGE|ETN

members’ page

CORONAVIRUS SPECIAL ADVICE Keeping your staff and customers safe As retailers across the world rise to the challenges presented by coronavirus – Covid-19 – here are some handy guidelines and advice to help keep your staff and their families, and customers, as safe as possible while your store remains open and ready for business… • Keep up to date with the latest government and NHS advice on managing coronavirus in the workplace by visiting their websites, nhs.uk and gov.uk, for daily updates. You will also be able to find details on the government website about financial assistance packages available to small businesses. • Provide hand sanitisers if possible and guidance notes on hygiene and hand-washing. The government website, gov.uk, has a range of useful resources, including posters that you can access. • Find out about the HMRC “time to pay” scheme through its coronavirus helpline, telephone 0800 015 9559. There is also information about delaying PAYE and VAT payments. • Keep in touch with your suppliers. If cash flow becomes an issue, let them know and see whether you can arrange a payment plan that works for both of you. • Let your staff and customers know what steps you are taking to keep them safe. Consider vulnerable members of your team and consider restricting their exposure to the public. • There is no need to cancel rep visits, but check what precautions their own companies are taking and ensure that they adhere to yours. • Check arrangements and procedures for deliveries with your suppliers.

• If you offer a saddle and bridle fitting service, make sure you implement bio-security measures such as wearing disposable gloves, washing hands or using hand gel. Before visiting a yard, check the health status of your customer and others there. • Hygiene is key at all times. Wipe down surfaces such as counter tops, card machines, door handles and telephones on a regular basis. • Use cashless transactions where possible. • Fitting hats and body protectors requires close contact with customers, so you should consider the risk to yourself and your staff. If you decide to continue operating this service, ask customers to confirm that they have not been in contact with anyone who might be susceptible to, or liable to be carrying, the virus. Providing disposable gloves and face masks are options for staff and hand gel for customers. However, be aware that, once a customer touches the product, there is a risk of transmission. • In response to concerns associated with equipment fitting, BETA Safety Week 2020 is now being postponed for three months, until 27 June to 5 July. However, this will be reviewed nearer the time. • Introduce new ways of trading to help reduce the risk to staff and customers. Online sales are an obvious option but, if you deal with bulkier items not suitable for delivery, consider a telephone ordering system where goods are packed and left for collection at a specified time in a dedicated area outside. Now might also be a good time to revisit delivery charges.

• Consider using low-cost video or tele-conferencing services such as Zoom, WebEx, Skype, Facetime or WhyPay so that you can run live Q&As or product demos when in-store promotions might have to be postponed. • Consider offering a delivery service – especially to larger local yards – for a limited time. • Offer a home-drop service for older customers with restricted movement. • Encourage those who feel unwell or are self-isolating to use your online and telephone ordering service. • Keep in touch with customers via all channels of communication, not just social media. Concise emails and notices pinned to entrances are a great way to convey updates.

CHANGE TO COURSE DATES Please note that the social media courses planned for the end of last month have now been rescheduled for 1 and 2 July.

FOR FURTHER INFORMATION CONTACT TINA HUSTLER AT BETA Tel: 01937 587062 Website: www.beta-uk.org Email: tina@beta-uk.org East Wing, Stockeld Park, Wetherby, West Yorkshire LS22 4AW Claire Williams, Executive Director, claire@beta-uk.org Tricia Nassau-Williams, Field Officer, tricia@beta-uk.org Ann FitzGerald, Secretary, ann@beta-uk.org Deborah Hayward, Press Officer, deborahh@beta-int.com Agy Mossakowska-Knast, Admin Assistant, agy@beta-uk.org

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EQUESTRIAN TRADE NEWS APRIL 2020 | 37

ETN|CLASSIFIED

Classified

CCJs County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

Tel: +44 (0) 1937 582111 Fax: +44 (0) 1937 582778 Email: sales@equestriantradenews.com

BETA

Get in touch... +44 (0)1937 587062 beta-uk.org

COMING SOON MAY FEATURES

CLOUD POS ECOMMERCE

REGENCY HORSE AND CARRIAGE MASTERS LIMITED VILLAGE BARN FARM STONELY ROAD EASTON HUNTINGDON PE28 0TT £6,036

STANTON PARK STUD AVILS LANE CHIPPENHAM WILTSHIRE SN14 6DA £708 BUTTERCUP STABLES AND TREKKING LTD TOOTING TREE HOUSE DARK LANE TATENHALL CH3 9NN £153

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EPOS SYSTEM

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

• Small holdings – products for small holders and pets • Supplementary help – supplements and balancers to stock • Paddock, stable and tack room essentials – products for good management including first aid

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HAZELHURST STABLES COURTYARD COTTAGE BULCHINS FARM WISBOROUGH GREEN RH14 0HN £1,996

LYNN ROBERTSON T/AS LYNN ROBERTSON HORSES AND PONIES 34 EAST FEN COMMON SOHAM ELY CB7 5JJ £9,896

RIDGE HOUSE STABLES LIMITED RIDGE HOUSE EARLSWOOD NR CHEPSTOW MONMOUTHSHIRE NP16 6AN £3,207

PERSONAL RACEHORSE OWNERS LTD 2 OLD STATION ROAD BLUNHAM BEDFORD MK44 3PN £3,854

DREW EVANS T/AS DREWLOR EQUINE CHURCH LANE FARLEY HILL READING BERKSHIRE RG7 1UP £3,833 PRIMA NUTRIA EQUINE LLP CONSTANCIA STUD DUNSCOMBE FARM SALCOMBE REGIS SIDMOUTH EX10 0PN £1,672

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moreinformation information call 01937 582111 ForFor more call 01937 582111

STEVE HEAVEN T/AS HUNGRY HORSEBOX CO UNIT N18 HASTINGWOOD IND PARK WOOD LANE ERDINGTON B24 9QR £10,410 HORSEBASKET.COM LIMITED GRANTA LODGE 71 GRAHAM ROAD MALVERN WORCESTERSHIRE WR14 2JS £482

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MOAT FARM EQUESTRIAN CENTRE LIMITED MOAT FARM ALDINGHAM ULVERSTON CUMBRIA LA12 9RU £714 LILYVIEW EQUESTRIAN LTD 175 WISBECH ROAD LITTLEPORT ELY CB6 1RA £169 P & L EQUESTRIAN LTD WHEATCROFT FARM FOREWOOD LANE CROWHURST BATTLE TN33 9AB £519 SEAFORTH SADDLERS LIMITED 20 AIGNISH GARDENS INVERNESS IV2 6EU £5,281

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Snowhill Trade Saddlery Wholesale Saddlery and Country Clothing Suppliers

FACTORY MATERIAL CLEARANCE!

Trade Price £16.50 ALL SIZES 4’6” - 7’3”

Bulk buy price available on request

Available in White and Zebra Print

WHILE STOCKS LAST

New and Improved fit from 2019. Extra deep, fitted belly guard with elasticated side skirts, elasticated fillet cord and lycra neck panel. E:E: sales@snowhill.ltd.uk sales@snowhill.ltd.uk | |www.snowhilltradesaddlery.co.uk www.snowhilltradesaddlery.co.uk T: 01243 672323 | F: 01243 672424 EQUESTRIAN TRADE NEWS APRIL 2020 | 39 T:T: 01243 01243 672323 672323 | |F:F: 01243 01243 672424 672424 E: sales@snowhill.ltd.uk | www.snowhilltradesaddlery.co.uk

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ETN|TITLE

RE-LEVE

No Oats No Wheat No Barley Still No Rival • Blackcurrant Flavour • Completely Cereal Free • Topline, Condition & Shine • Provides Controlled Energy • Suitable For Ulcer Prone Horses

Suitable for equines prone to gastric ulcers as part of a balanced diet

For nutrition advice or further information on our feeds please call, Tel: +44 (0)1622 718487 Email: info@saracenhorsefeeds.co.uk or visit www.saracenhorsefeeds.com

Working with

40 | EQUESTRIAN TRADE NEWS APRIL 2020