ETN Media Pack 2016

Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Voice of the equestrian industry for over 35 years

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d

FREE TO ALL UK RETAILERS*

The official magazine of BETA International Tel: +44 (0) 1937 582111 Email: info@equestriantradenews.com

Key Data

Page average – 56 Editorial/advertising ratio – 60/40 Frequency – monthly Circulation – 5,250 – 9,000* Distribution – mailed to saddlers, retailers, feed merchants, SQPs*, BETA members, subscribing manufacturers, wholesalers, agents and distributors in the UK and overseas. *Dependent on issue e-newsletter - emailed to 13,240 addresses Average open rate 23.5%

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Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Key Features 2016 Equestrian Trade News

...the magazine for the industry, about the industry, by the industry JULY l Feed for veterans. l Bedded down – stable equipment and bedding for the winter to come. l New clothing and footwear collections. l Best turned out.

Equestrian Trade News

JANUARY lB ETA International preview – a look at the world’s leading equestrian trade exhibition with stand-by-stand T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y guide. l Insurance – for the trade and your customers. l Worming Focus – the latest worming products and regimes including AMTRA accredited SQP CPD feature. l Hoof care products.

AUGUST FEBRUARY l A celebration of British companies and manufacturing. l Show reports – BETA International reviews. lB elow the belt – jodhpurs, breeches, riding boots, chaps l Bedding – plus stable tools. and spurs. e Vo i c e o f –t hrugs, e E qbandages, u e s t r i a n etc.

I n dincluding ustry l T Hhorse clothing products l Bits, bridles & training gadgets. for transport. l Summer horse care.

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y MARCH SEPTEMBER l Competition gear – clothes and equipment for horse and rider including equine boots. l Worming focus – developments and latest products l Weight watching – feeds for equines prone to laminitis. including AMTRA accredited SQP CPD feature. l Hoof, leg & joint care. l Firing on all cylinders – feeding for optimum condition.

T h e V o i c e o f t h e E ql u e Csutting t r i a n edge I n d u s– tclippers ry and accessories including winter rugs.

APRIL l Feed for performance including AMTRA accredited SQP CPD feature. l Good grooming – top-to-tail grooming, fly and coat care OCTOBER l BETA International preview and Spoga review. products including summer sheets. l Balanced diet – supplements and feed balancers. l Stay safe – the latest body protectors, riding hats and protective footwear. l Christmas – great gift ideas for seasonal giving. l Clothing & Footwear – what’s new for the seasons l Winter ailments – products related to seasonal issues. ahead.

First Aid.

MAY l Rio 2016 – GB Team official suppliers and competitor sponsors. l Supplementary help – supplements and balancers to stock for the season ahead. l Paddock, stable and tackroom essentials – essential products for good management including first aid. l Small holdings – products for small holders.

NOVEMBER l Fibre power – fibre, forage and hay alternatives including AMTRA accredited SQP CPD feature. l Natural and herbal products for equine health and horsey treats. l Boots, socks and gloves to beat the chill.

JUNE l Focus Europe – profiling European equestrian companies. l Marketing, PR and advertising. l Finest saddles and saddle fitting – from home and abroad. l Saddler and saddle fitters CPD feature.

DECEMBER l Support for retailers – how suppliers are backing the retailer, merchandising, P.O.S., catalogues, rebranding, easy payment terms, sponsorship, etc. l One-stop shop – a retailer’s guide to wholesalers. l Saddler and saddle fitters CPD feature. l Leather and leather care.

Advertising deadline: Editorial deadline:

12th of month preceding cover date 1st of month preceding cover date

info@equestriantradenews.com editor@equestriantradenews.com

Advertising rates & Sizes

Request a tailored quote for series advertising or inserts today Tel: +44 (0) 1937 582111 or email info@equestriantradenews.com ETN e-newsletter advertising opportunities are only available to companies advertising in ETN magazine.

3 positional banner options per newsletter Availability: Positions: Headline & Footer (landscape) Right-hand side (portrait) Cost: ÂŁ90 + vat each All e-newsletter banner advertising will appear in the same month as magazine advertising. Sizes upon request

Inserts, outserts, wraps and tip-ons from as little as 23 pence per item; also run-ons and print management.

Personalised e-shots now available along with more marketing ideas for your business