Advert Single size insertion DPS HPDPS FP HP QTR EIGHTH
3 series (each)
6 series (each)
£2,260 £1,410 £1,255 £785 £435 £285
£2,135 £1,335 £1,190 £745 £410 £270
£2,380 £1,485 £1,320 £825 £460 £300
9 series 12 series (each) (each) £2,020 £1,260 £1,120 £700 £390 £255
£1,900 £1,190 £1,055 £660 £370 £240
All prices are exclusive of VAT.
CLASSIFIED RATES £85 4cm x 1 column 4cm x 2 column £125 6cm x 1 column £105 6cm x 2 column £156.25 8cm x 1 column £125 8cm x 2 column £187.50 8cm x 3 column £250 2cm x 1 column £65 Box Numbers + £5.00 Lineage £2.50/word minimum 10 Web Directory £65
Equestrian Trade News
Advertising rates SPECIAL POSITIONS Bleed-off page
plus 10%
Solus
plus 20%
Facing matter
plus 10%
Guaranteed position plus 25%
ETN e-newsletter advertising opportunities are only available to companies advertising in ETN magazine. Availabilty: 3 positional banner options per newsletter Positions: Headline & Footer (landscape) Right-hand side (portrait) Cost: £90 + vat each
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Voice of the equestrian industry for over 30 years
All e-newsletter banner advertising will appear in the same month as magazine advertising. Sizes upon request
Inserts, outserts, wraps and tip-ons from as little as 23 pence per item; also run-ons and print management. Call for a tailored quote today. STUDIO CHARGES Please note that the above rates are based upon finished digital copy being supplied. Full design and copywriting service is available to all advertisers at the following costs. £32 quarter page and smaller £57.50 half page adverts. £65 full page and DPS.
Artwork must be supplied in digital format, either by email, CD or DVD. A full colour hard copy is required for proofing purposes. Artwork to be supplied in either Quark Xpress, InDesign, Freehand or Illustrator with relevant files such as fonts, photos, graphics etc, or a Mac compatible EPS file or Hi Res Tiffs, with fonts converted to paths. Hi Res PDF files are acceptable with embedded fonts and images all set to CMYK. Ink coverage must be no more than a total of 270%. Films can no longer be accepted. If new copy instructions are not received by the copy date, previously supplied copy will be used
Advertising size chart Double Page Spread
Full Page
Bleed: 303 x 426mm Trim: 297 x 420mm Type: 272 x 396mm
Bleed: 303 x 216mm Trim: 297 x 210mm Type: 272 x 186mm
Half Page Double Page Spread Bleed: 154.5 x 426mm Trim: 148.5 x 420mm Type: 133 x 396mm
Half Page Portrait
Half Page Landscape
Eighth Page Portrait
Bleed: 303 x 111mm Trim: 297 x 105mm Type: 272 x 90mm
Bleed: 152 x 216mm Trim: 146 x 210mm Type: 133 x 186mm
Type: 133 x 42mm
Quarter Page Portrait
Quarter Page Strip
Quarter Page Landscape
Eighth Page Landscape
Type: 133 x 90mm
Type: 272 x 42mm Bleed: 303 x 57mm
Type: 65 x 186mm Bleed: 81 x 216mm
Type: 65 x 90mm
Make sure our readers are talking about you... Call us to find out how
FREE TO ALL UK RETAILERS*
The official magazine of BETA International To advertise in ETN, contact the advertising team: Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com
Tel: +44 (0) 1937 582111 Email: info@equestriantradenews.com
Equestrian Trade News
Equestrian Trade News is the leading trade publication and e-newsletter for your sector in the UK providing suppliers and manufacturers of equestrian, country clothing, outdoor and pet products with the ideal opportunity to advertise to the trade in an effective way. The features covered in our magazine give extensive coverage of products and services, via both advertising and editorial.
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Key Features 2014 ...the magazine for the industry, about the industry, by the industry JANUARY
JULY
● Feeding for breeding – stud feed and supplements. ● Bedding – focus on different types plus stable tools. ● Hoof care products for achieving and maintaining
● Bedded down – stable equipment and bedding for the
healthy feet.
You can be sure that you are targeting the perfect readership for your business ●
●
●
●
●
●
●
●
●
Founded in 1979, Equestrian Trade News (ETN) remains the leading monthly trade journal for equestrian and related industries.
FEBRUARY ●
We endeavour to support our advertisers with editorial wherever possible.
●
ETN is read and respected by retailers, manufacturers, distributors and agents within the equestrian, country clothing, outdoor and pet product related sectors.
Include brochures, catalogues, leaflets, etc. as inserts with ETN to retailers alone or the full database.
●
Every month ETN delivers the latest news, analysis, opinions and comments on topical trade issues.
ETN is sent free of charge to approximately 2,200 equestrian and related retailers in the UK.
●
ETN has subscribers in approximately 39 different countries.
Monthly features are tailored to retailers' needs, updates on the latest legislation, export opportunities and reports on new product launches and trade promotions. February issue brings our readers an in-depth preview of BETA International with a list of exhibitors plus their new product plans. This prime issue has a circulation of approx 9,000 and includes extra benefits for advertisers ETN is the official magazine of BETA International the world’s leading equestrian, country and pet product trade fair. The title is published by EMC Ltd, a wholly owned subsidiary of BETA (British Equestrian Trade Association) and organiser of BETA International, giving it a uniquely trade specific profile. Series advertising booked does not have to run in consecutive issues and can be new copy for each advert keeping it topical for your products and services. ETN e-newsletter has an ‘open’ rate of 9.4% higher than the industry average for e-newsletters with new readers signing up every day.
●
February and September issues include AMTRA accredited CPD features with the opportunity to gain CPD points for SQPs.
Publishing statistics and frequency Page average Editorial to advertising % Frequency Circulation
56 60/40 monthly 5,500 - 9,000**
Equestrian Trade News offers a wealth of marketing opportunities for companies seeking to build and maintain relationships with the equestrian trade world.
Distribution Mailed to: • Saddlers, retailers and feed merchants. • BETA Members. • Subscribing manufacturers, wholesalers, agents and distributors in the UK and overseas.
● BETA International preview – a look at the world's
AUGUST
leading equestrian trade exhibition with stand-by-stand guide. ● Insurance – for the trade and your customers. ● Worming Focus – the latest worming products and regimes including AMTRA accredited CPD feature.
● Flying the flag – a celebration of British companies and
*Free copy only available to UK equestrian retailers ** Dependent on issue
Are you getting the breaking news from our industry as it happens? Stay up to date… Sign up now for the ETN e-newsletter at www.equestriantradenews.com/news.html
manufacturing. ● Below the belt – jodhpurs, breeches, riding boots and
spurs. ● Bits, bridles & training gadgets. ● Summer skin problems and products to help combat
them.
MARCH ● Shows review – the best of BETA International and
Spoga Horse.
SEPTEMBER
● Competition gear – clothes and equipment for horse
● Worming focus – developments and latest products
and rider including equine boots. ● Weight watching – feeds for equines prone to laminitis. Hoof, leg & joint care.
● Firing on all cylinders – feeding for optimum condition. ● Cutting edge – clippers and accessories including
APRIL
● Saddlery accessories – girths, numnahs, breastplates
including AMTRA accredited CPD feature.
winter rugs. ● Stay at the top – feed for performance. ● Good grooming – grooming, fly and coat care products
for top-to-tail treatment including summer sheets. ● Stay safe – the latest body protectors, riding hats and
protective footwear. ● Clothing & Footwear – what’s new for the seasons ahead.
and stirrups.
OCTOBER ● Balanced diet – supplements and feed balancers. ● All wrapped up for Christmas – great gift ideas for
seasonal giving. ● Winter ailments – products to combat mud fever, hoof
problems, respiratory ailments.
MAY ● Supplementary help – supplements and balancers to
● First Aid
stock for the season ahead. ● Paddock, stable and tackroom essentials – essential
NOVEMBER
products for good management including first aid. ● Small holdings – products for small holders.
● Fibre power – fibre, forage and hay alternatives. ● Natural and herbal products for equine health and
JUNE
● Boots, socks and gloves to beat the chill.
horsey treats. ● Focus Europe – profiling European equestrian companies
and World Equestrian Games preview. No matter what your marketing strategy and budget, we are confident you will find ETN an effective means of communicating with your target audience.
winter to come. ● New clothing and footwear collections. ● Hi-viz – safety all year round. ● Gifts, jewellery & impulse buys.
● Equestrian media – magazines for your marketing. ● Marketing, PR and advertising agencies – major players
profiled. ● Finest saddles and saddle fitting – from home and abroad. ● SMS CPD feature accredited by the Society of Master saddlers.
Advertising Deadline: Editorial Deadline:
DECEMBER ● Support for retailers – how suppliers are backing the
retailer, merchandising, P.O.S., catalogues, rebranding, easy payment terms, sponsorship, etc. ● One-stop shop – a retailer's guide to wholesalers. ● SMS CPD feature accredited by the Society of Master Saddlers ● Leather and leather care
12th of month preceding cover date 1st of month preceding cover date
info@equestriantradenews.com editor@equestriantradenews.com
Equestrian Trade News
Equestrian Trade News is the leading trade publication and e-newsletter for your sector in the UK providing suppliers and manufacturers of equestrian, country clothing, outdoor and pet products with the ideal opportunity to advertise to the trade in an effective way. The features covered in our magazine give extensive coverage of products and services, via both advertising and editorial.
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Key Features 2014 ...the magazine for the industry, about the industry, by the industry JANUARY
JULY
● Feeding for breeding – stud feed and supplements. ● Bedding – focus on different types plus stable tools. ● Hoof care products for achieving and maintaining
● Bedded down – stable equipment and bedding for the
healthy feet.
You can be sure that you are targeting the perfect readership for your business ●
●
●
●
●
●
●
●
●
Founded in 1979, Equestrian Trade News (ETN) remains the leading monthly trade journal for equestrian and related industries.
FEBRUARY ●
We endeavour to support our advertisers with editorial wherever possible.
●
ETN is read and respected by retailers, manufacturers, distributors and agents within the equestrian, country clothing, outdoor and pet product related sectors.
Include brochures, catalogues, leaflets, etc. as inserts with ETN to retailers alone or the full database.
●
Every month ETN delivers the latest news, analysis, opinions and comments on topical trade issues.
ETN is sent free of charge to approximately 2,200 equestrian and related retailers in the UK.
●
ETN has subscribers in approximately 39 different countries.
Monthly features are tailored to retailers' needs, updates on the latest legislation, export opportunities and reports on new product launches and trade promotions. February issue brings our readers an in-depth preview of BETA International with a list of exhibitors plus their new product plans. This prime issue has a circulation of approx 9,000 and includes extra benefits for advertisers ETN is the official magazine of BETA International the world’s leading equestrian, country and pet product trade fair. The title is published by EMC Ltd, a wholly owned subsidiary of BETA (British Equestrian Trade Association) and organiser of BETA International, giving it a uniquely trade specific profile. Series advertising booked does not have to run in consecutive issues and can be new copy for each advert keeping it topical for your products and services. ETN e-newsletter has an ‘open’ rate of 9.4% higher than the industry average for e-newsletters with new readers signing up every day.
●
February and September issues include AMTRA accredited CPD features with the opportunity to gain CPD points for SQPs.
Publishing statistics and frequency Page average Editorial to advertising % Frequency Circulation
56 60/40 monthly 5,500 - 9,000**
Equestrian Trade News offers a wealth of marketing opportunities for companies seeking to build and maintain relationships with the equestrian trade world.
Distribution Mailed to: • Saddlers, retailers and feed merchants. • BETA Members. • Subscribing manufacturers, wholesalers, agents and distributors in the UK and overseas.
● BETA International preview – a look at the world's
AUGUST
leading equestrian trade exhibition with stand-by-stand guide. ● Insurance – for the trade and your customers. ● Worming Focus – the latest worming products and regimes including AMTRA accredited CPD feature.
● Flying the flag – a celebration of British companies and
*Free copy only available to UK equestrian retailers ** Dependent on issue
Are you getting the breaking news from our industry as it happens? Stay up to date… Sign up now for the ETN e-newsletter at www.equestriantradenews.com/news.html
manufacturing. ● Below the belt – jodhpurs, breeches, riding boots and
spurs. ● Bits, bridles & training gadgets. ● Summer skin problems and products to help combat
them.
MARCH ● Shows review – the best of BETA International and
Spoga Horse.
SEPTEMBER
● Competition gear – clothes and equipment for horse
● Worming focus – developments and latest products
and rider including equine boots. ● Weight watching – feeds for equines prone to laminitis. Hoof, leg & joint care.
● Firing on all cylinders – feeding for optimum condition. ● Cutting edge – clippers and accessories including
APRIL
● Saddlery accessories – girths, numnahs, breastplates
including AMTRA accredited CPD feature.
winter rugs. ● Stay at the top – feed for performance. ● Good grooming – grooming, fly and coat care products
for top-to-tail treatment including summer sheets. ● Stay safe – the latest body protectors, riding hats and
protective footwear. ● Clothing & Footwear – what’s new for the seasons ahead.
and stirrups.
OCTOBER ● Balanced diet – supplements and feed balancers. ● All wrapped up for Christmas – great gift ideas for
seasonal giving. ● Winter ailments – products to combat mud fever, hoof
problems, respiratory ailments.
MAY ● Supplementary help – supplements and balancers to
● First Aid
stock for the season ahead. ● Paddock, stable and tackroom essentials – essential
NOVEMBER
products for good management including first aid. ● Small holdings – products for small holders.
● Fibre power – fibre, forage and hay alternatives. ● Natural and herbal products for equine health and
JUNE
● Boots, socks and gloves to beat the chill.
horsey treats. ● Focus Europe – profiling European equestrian companies
and World Equestrian Games preview. No matter what your marketing strategy and budget, we are confident you will find ETN an effective means of communicating with your target audience.
winter to come. ● New clothing and footwear collections. ● Hi-viz – safety all year round. ● Gifts, jewellery & impulse buys.
● Equestrian media – magazines for your marketing. ● Marketing, PR and advertising agencies – major players
profiled. ● Finest saddles and saddle fitting – from home and abroad. ● SMS CPD feature accredited by the Society of Master saddlers.
Advertising Deadline: Editorial Deadline:
DECEMBER ● Support for retailers – how suppliers are backing the
retailer, merchandising, P.O.S., catalogues, rebranding, easy payment terms, sponsorship, etc. ● One-stop shop – a retailer's guide to wholesalers. ● SMS CPD feature accredited by the Society of Master Saddlers ● Leather and leather care
12th of month preceding cover date 1st of month preceding cover date
info@equestriantradenews.com editor@equestriantradenews.com
Advert Single size insertion DPS HPDPS FP HP QTR EIGHTH
3 series (each)
6 series (each)
£2,260 £1,410 £1,255 £785 £435 £285
£2,135 £1,335 £1,190 £745 £410 £270
£2,380 £1,485 £1,320 £825 £460 £300
9 series 12 series (each) (each) £2,020 £1,260 £1,120 £700 £390 £255
£1,900 £1,190 £1,055 £660 £370 £240
All prices are exclusive of VAT.
CLASSIFIED RATES £85 4cm x 1 column 4cm x 2 column £125 6cm x 1 column £105 6cm x 2 column £156.25 8cm x 1 column £125 8cm x 2 column £187.50 8cm x 3 column £250 2cm x 1 column £65 Box Numbers + £5.00 Lineage £2.50/word minimum 10 Web Directory £65
Equestrian Trade News
Advertising rates SPECIAL POSITIONS Bleed-off page
plus 10%
Solus
plus 20%
Facing matter
plus 10%
Guaranteed position plus 25%
ETN e-newsletter advertising opportunities are only available to companies advertising in ETN magazine. Availabilty: 3 positional banner options per newsletter Positions: Headline & Footer (landscape) Right-hand side (portrait) Cost: £90 + vat each
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Voice of the equestrian industry for over 30 years
All e-newsletter banner advertising will appear in the same month as magazine advertising. Sizes upon request
Inserts, outserts, wraps and tip-ons from as little as 23 pence per item; also run-ons and print management. Call for a tailored quote today. STUDIO CHARGES Please note that the above rates are based upon finished digital copy being supplied. Full design and copywriting service is available to all advertisers at the following costs. £32 quarter page and smaller £57.50 half page adverts. £65 full page and DPS.
Artwork must be supplied in digital format, either by email, CD or DVD. A full colour hard copy is required for proofing purposes. Artwork to be supplied in either Quark Xpress, InDesign, Freehand or Illustrator with relevant files such as fonts, photos, graphics etc, or a Mac compatible EPS file or Hi Res Tiffs, with fonts converted to paths. Hi Res PDF files are acceptable with embedded fonts and images all set to CMYK. Ink coverage must be no more than a total of 270%. Films can no longer be accepted. If new copy instructions are not received by the copy date, previously supplied copy will be used
Advertising size chart Double Page Spread
Full Page
Bleed: 303 x 426mm Trim: 297 x 420mm Type: 272 x 396mm
Bleed: 303 x 216mm Trim: 297 x 210mm Type: 272 x 186mm
Half Page Double Page Spread Bleed: 154.5 x 426mm Trim: 148.5 x 420mm Type: 133 x 396mm
Half Page Portrait
Half Page Landscape
Eighth Page Portrait
Bleed: 303 x 111mm Trim: 297 x 105mm Type: 272 x 90mm
Bleed: 152 x 216mm Trim: 146 x 210mm Type: 133 x 186mm
Type: 133 x 42mm
Quarter Page Portrait
Quarter Page Strip
Quarter Page Landscape
Eighth Page Landscape
Type: 133 x 90mm
Type: 272 x 42mm Bleed: 303 x 57mm
Type: 65 x 186mm Bleed: 81 x 216mm
Type: 65 x 90mm
Make sure our readers are talking about you... Call us to find out how
FREE TO ALL UK RETAILERS*
The official magazine of BETA International To advertise in ETN, contact the advertising team: Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com
Tel: +44 (0) 1937 582111 Email: info@equestriantradenews.com