ETN - Equestrian Trade News - October 2013

Equestrian Trade News

October 2013 T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

NEC, Birmingham, UK 16-18 February 2014 www.beta-int.com

Main Sponsor

ETN is the official media partner of BETA International

Gift ideas galore

Pl us

New products and best balancers

Christmas crackers!

Be ati Exc ng lus win ive ter CC ail J li me sti nt ng s

Supplements special

Volume 37, No 10 Monthly

... the magazine for the industry, about the industry, by the industry

CONTENTS

Comment

OCTOBER 2013

NEWS.........................................................................4

THE traditional tack shop or saddlery is at the heart of a local equestrian community. You are where horsey people come for products to address problems, for purchases to fulfil long-held ambitions, to get the look and keep out the cold.

You’re a shoulder to cry on as well as a good listener, sharing the celebrations and offering commiserations in equal measure.

A shopper who attempted to engage in lengthy conversation about their groceries with the check-out staff at Tesco or Asda would probably be asked to ‘move along’. Yet I bet you’ve spent hours standing there, eyeball-to-eyeball as you sympathise with a customer over the counter.

Yes, that’s the burden and the beauty of specialised retailing.

And long may it continue!

PEOPLE ...................................................................11

UNBELIEVABLE as it may seem, Britain can currently boast the world number one ranked riders in show jumping (Ben Maher) and dressage (Charlotte Dujardin).

Both are relatively young and neither comes from the sort of privileged background often (mistakenly) associated with horse sports.

Charlotte and Ben came to the wider public’s attention following their gold medal winning performances at London 2012. If that’s not a wonderful Olympic legacy, I don’t know what is.

In fact, all those who keep whinging about the lack of a ‘London legacy’ ought to follow Ben’s and Charlotte’s example – and kick on!

SPECIAL REPORT Meet BETA International’s main sponsor.............27

MARKS & SPENCER has come up with a brilliant way of bringing out the best in its bricks-and-mortar stores as well as its online operation.

It works like this. The customer orders an item online which is then delivered (free of charge) to their nearest M&S store.

Emails keep the customer informed at every stage.

The item is available for collection any time within the next seven days. And if the customer needs to return it, they simply leave it at the store.

It would be interesting to see the statistics on how many customers make an additional purchase in store when they call in to collect their online order.

FORGIVE me if you knew this already, but I was fascinated by the link. Bedding manufacturer Bedmax has begun promoting the fact that its shavings, which are made pine, have antiseptic qualities. Then I read on a tin of Stockholm Tar from Gold Label, the following: “Unadulterated, natural antiseptic formed by distillation of wood from trees of the pine family.”

WHY are rugs and saddle seat sizes measured in imperial feet and inches when almost everything else – from feed to girths – has gone metric? Answers on a postcard please!

Liz Benwell

PRODUCT NEWS Latest lines to be launched ..................................12 SUPPLEMENTS & BALANCERS COVER STORY Loading doses explained .......................................18 Is marketing misleading?......................................20 Product gallery and news......................................22

HORSES IN HISTORY ..............................................28 SPECIAL REPORT How to keep rodents at bay ...................................29 CHRISTMAS SPECIAL COVER STORY What I want for Christmas.....................................30 Gift ideas galore .....................................................35 MY HORSE WORLD With Sue Carson .....................................................39 RETAILER PROFILE Millbry Hill, Whitehaven ........................................40 WINTER HORSECARE COVER STORY The vet’s view .........................................................42 What to stock ..........................................................44 BETA MEMBERS’ PAGE ..........................................48 COUNTY COURT JUDGMENTS................................50

FRONT COVER: Our cover star is Holiday Horse on Parade from Breyer’s Traditional range. Breyer model horses make great Christmas gifts as they are collectable by adults and adored by children for play. Distributed in the UK and Ireland by Hornby Hobbies. For more details, visit www.breyerhorses.co.uk

Saddlers on parade THE Society of Master Saddlers (SMS) AGM began with a visit to The Household Cavalry Mounted Regiment’s barracks in Knightsbridge.

During one of the best attended AGMs for many years, members heard how a busy calendar of events has benefitted members and horse owners alike.

“Everything from a business seminar looking at litigation and complaints to a day trip to Walsall has been held in what’s been an exciting 12 months,” reported SMS chief executive Hazel Morley.

“A second bridle fitting course proved popular and we were very grateful for the grant support from the Worshipful Company of Loriners.”

SMS saddle fitting courses continue to be in demand, with a mentor scheme for trainee saddle fitters soon to be launched. A manufacturers’ showcase held during the afternoon of the saddle fitters’ refresher day was well received by exhibitors and attendees.

“We are delighted that our new CPD scheme is up and running with members already registering for the programme,” added Hazel.

The SMS is also developing an archive of historical articles and research on saddlery. Its next event ‘Fit for Purpose’ is a day for the riding public and equestrian professionals. ● The SMS AGM saw the appointment of Helen Dart of Surrey based Bookham Saddlery as the Society’s new president with Peter Wilkes of Vale Brothers as vice president. See November issue of ETN for an interview with Helen.

Dressage updates equipment rules

DIAMANTE plaiting bands are to be allowed for use in affiliated dressage competitions.

A new rule covering the sparkly accessories will come into effect on 1st December 2013, British Dressage (BD) has confirmed.

HKM Sports can supply what it describes as “this latest bout of bling.” ● BD is also to allow neckstraps to be used for warming up and competing at all levels.

ADVERT INDEX

Equestrian Trade News Stockeld Park, Wetherby, West Yorkshire LS22 4AW Tel: 01937 582111 Fax: 01937 582778 – Sales Email: sales@equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Editor: Liz Benwell Email: editor@equestriantradenews.com Tel: 0845 6185007 Advertising Sales: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111 Fax: 01937 582778 Advertising Copy: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111

4 OCTOBER 2013 EQUESTRIAN TRADE NEWS

Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

The magazine is independent of all groups.

Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright: All material is copyright Equestrian Management Consultants Ltd. Design & Print: G.H. Smith & Son, Market Place, Easingwold, North Yorkshire YO61 3AB Tel: 01347 821329 Fax: 01347 822576 Email: etn@ghsmith.com Web: www.ghsmith.com ISSN 1462-9526

Abbey England ......................................................................8 Airowear .............................................................................15 Animalife...............................................................................3 B Jenkinson ...................................................................9 & 33 Baileys Horse Feeds..............................................................24 Barrier Animal Healthcare.....................................................42 Battles.................................................................................45 BETA International ...............................................................48 Breyer .................................................................................32 Brinicombe Equine ...............................................................22 Buffera ................................................................................30 Carrots UK Ltd .....................................................................35 Charles Owen ......................................................................13 Chatham Country.................................................................10 Classic Showjumps ..............................................................39 Classified.............................................................................49 Earlswood Supplies................................................................5 EKKIA.................................................................7, 16-17 & 31 Equestrian Clearance..............................................................6 Eurohorse .........................................................................OBC Faulks & Cox Ltd14 ..................................................................

Finest Brands International ...................................................41 Grays of Shenstone ..............................................................36 GWF Nutrition .....................................................................23 Horse First ...........................................................................22 Horslyx ................................................................................27 Jack Murphy ........................................................................11 Life Data Labs Inc.................................................................26 Magic Brush ........................................................................37 Nettex .................................................................................19 Pelgar..................................................................................28 Sherwood Forest/Puffa.........................................................IFC Snowhill Trade Saddlery ......................................................IBC South Essex Insurance Brokers................................................5 Spillers/Mars Horsecare ........................................................21 The Animal Health Company ................................................47 TopSpec...............................................................................25 Verdo Horse Bedding ...........................................................44 Westgate EFI .......................................................................43 Worklite Ltd.........................................................................38 www.britishequestriandirectory ............................................50

www.equestriantradenews.com

£1,000s prizes for bitting award

Trade fair fashion has French sponsor

A BIT manufacturer has launched an award to find the best bitting adviser.

Neue Schule will name its Expert Bitting Adviser of the Year at BETA International 2014 in February. The company is the trade fair’s main sponsor.

Consumers are invited to nominate the person – selling any brand of bits - who has best helped them choose an appropriate bit for their horse.

Short-listed finalists will be invited to attend BETA International (NEC, Birmingham on 16 – 18 February).

The Expert Bitting Advisor of the Year will win £1,000 (RRP) worth of Neue Schule products for their store plus £1,000 (RRP) worth of vouchers to spend on equestrian goods for themselves.

The award seeks to recognise the time and effort to which many retailers go to help customers find the right bit.

“To date, this service within the equine industry has been largely unrecognised. Yet finding the most appropriate bit is equally as important as finding the right saddle,” said Heather Hyde, founder of Neue Schule.

FRENCH manufacturer and wholesaler EKKIA is to sponsor the Fashion Show at BETA International 2014 with its Equi-Thème brand.

The Equi-Thème Fashion Show will highlight equestrian, country and outdoor clothing to buyers seeking new garments, footwear and accessories for their stores.

Karen Irving of Fashion First, who has choreographed BETA International’s catwalk for many years, will present the Equi-Thème Fashion Show.

“This sponsorship serves to reinforce the international flavour of the show,” said the trade fair’s organiser Claire Thomas. “It’s also a tremendous opportunity for EKKIA to highlight its presence to an audience of key industry buyers in an extremely powerful way.”

EKKIA is official supplier of 2014 FEI World Equestrian Games (WEG) branded merchandise.

NEC, Birmingham, UK 16-18 February 2014 www.beta-int.com

Main Sponsor

Rural retailer reports record profits COUNTRYWIDE Farmers has reported record operating profits for the year to 31st May 2013.

Figures released by the rural retailer show an operating profit of £4.3m, against £1.3m for the corresponding period last year.

Group revenues grew by 15% to £306.0m (2012: £266.7m) reflecting volume growth in the agriculture sector, increased retail sales, an expanded trading area and contributions from recent business acquisitions.

“The results are particularly pleasing following the disappointing year we experienced in 2012, and support the swift actions taken to ensure performance has not only been restored, but significantly improved,” said Countrywide Farmers chairman Nigel Hall.

Last year, the company reduced its annual operating costs as part of a strategic review.

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS OCTOBER 2013 5

Arena unveiled at open day A NEW riding arena was unveiled by R & R Country during an Open Day at the retailer’s Melton Mowbray branch Customers flocked to the store to try saddles on a mechanical horse, receive free goody bags, meet saddle suppliers and discuss saddles and fitting.

An SMS qualified saddle fitter was available to check and fit saddles, while R & R Country also laid on free refreshments, discounts and prizes.

The store’s all-weather arena will be used for onsite saddle fitting plus demonstrations. “We intend to start selling show jumps, stabling, small horseboxes and trailers early next year,” said Sue Moxon of R & R Country.

Pictured is saddle fitter Helen Mattinson with two young customers.

Spoga buyers demand high quality A TOTAL of 387 exhibitors from 29 countries presented their products at Spoga last month (8 – 10 September).

Saddlery, horse care products, feeds and clothing were on show at the annual autumn trade fair held in Cologne, Germany.

Spoga runs in parallel with the gardening and leisure show spoga+gafa. This year, the combined fairs attracted a total of 36,800 trade visitors from 115 countries, said the organisers.

The Federal Association of the German Sporting Goods Industry (BSI), the show’s conceptual sponsor, noted an emphasis on high quality products. "[This] is why the German equestrian sports industry and German equestrian retailers are looking towards a bright future,” said Tilman Meyer zu Erpen, BSI vice president.

The winners of Spoga’s innovation awards, contested by 40 manufacturers, were: Horse & stable category - Prestige Italia S.P.A. with the Capri bridle; Rider category - Casco International with the Presige Air helmet; Saddlery and equipment – EquiScan with the EquiScan Horseback During the show it was announced that Franca Schlemmer has become project manager for Spoga. The business graduate has been working for Koelnmesse [exhibition centre] since 2009, most recently as sales manager for two of its other trade fairs, FSB and intermot. Franca succeeds Matthias Becker.

Bogus BP was unsafe and cancer-causing CHEAP body protectors on an online auction site fell short of safety standards. And one was made from cancer causing material.

BETA purchased and tested two of the garments following a tipoff from a member of the public. The body protectors looked like a well-known brand but were for sale at a fraction of the price.

Now the trade association is urging riders to buy body protectors only from reputable sources. “[The body protectors] didn’t even reach BETA Level 1 [the lowest of three standards] and offered very little protection,” said BETA’s executive director Claire Williams.

“We were also horrified to discover that the materials used in manufacture were found to be carcinogenic. This case really serves to highlight the importance of checking the provenance of a garment and also for avoiding second-hand buys.

“Manufacturers invest a great deal of time and money ensuring that their body protectors are made of highly technical materials – and that they are put through the most exacting and robust testing in order to receive the essential BETA Level 3 safety standard.”

Claire added that body protectors of dubious origin with cheap price tags should be avoided.

Following BETA’s investigation, the online auction site has withdrawn the body protectors from sale.

SADDLE FITTING FELLOWSHIP AWARDED: Equine management student Kayley Lanston was awarded the inaugural Ken Lyndon-Dykes Saddleworld Fellowship last month. Kayley received her award at a ceremony at Hadlow College where she is studying. Under the terms of the fellowship, Kayley will be paid by Ken’s company Saddleworld to research saddle fitting for British native ponies. Pictured, from left, are Ken Lyndon-Dykes, Kayley Lanston and John Smart, trainer and guest speaker at the ceremony.

Hat maker supplies Irish team CHARLES OWEN has become the Official Helmet Supplier to Team Ireland Equestrian.

Under the agreement, the company will provide Irish teams competing at FEI [international] championships with Charles Owen hats, customised to reflect Team Ireland's colours and logo.

"The strong history of equestrian heritage in Ireland fits well with Charles Owen's long tradition of manufacturing the highest quality riding hats," said managing director Roy Burek.

The new partnership was launched at the 2013 Junior and Young Rider European Jumping Championships with the Irish team wearing green suede Ayr8 hats.

Big deal for bedding brand WOOD pellet bedding brand Verdo has secured its biggest wholesale deal to date with Suffolk based Copdock Mill.

With seven stores - trading as Gladwells Pet & Country Stores - in the south-east, the family run business also supplies 1,200 trade customers in southern, central and eastern England.

“Working with Copdock Mill allows us to expand our stockist network,” said Verdo Horse Bedding sales director Alistair McGlynn.

“We already offer a national delivery service, but many horse owners still prefer to use their local tack shops.”

British supplement helped Kiwis’ Burghley whitewash

A BRITISH made supplement was a key factor in New Zealand winning six of the top eight places at Burghley last month.

The Kiwis, including Burghley winner Jock Paget (pictured), include STORM in their horses’ diets.

Developed by Newmarket based Racing Blue, the product enhances muscles’ ability to fight fatigue.

“We’re always looking for an edge and try to better anything the other nations’ teams are doing,” Equestrian Sport NZ’s high performance coach Erik Duvander.

Erik and NZ team vet Ollie Pynn began trialling STORM at

the end of the 2011 season.

“When STORM came along we were impressed by the robust scientific data behind it which gave us the confidence to give it to our horses,” said Ollie.

STORM, which is supported by global patents, won the BETA International 2012 innovation award for feeds and supplements. Bioavailable beta-alanine is the key amino acid ingredient.

Kiwi riders are not sponsored as such by Racing Blue but choose to purchase STORM, said a spokesman for the company. “We’d be really happy to talk to the British team too,” he added.

www.equestriantradenews.com

Hi-viz standard gets upgrade REVISIONS to a high visibility garment standard are due to come into force this autumn.

From 30 September, the new EN ISO 20471:2013 standard superseded EN 471:2003+A1:2007.

To meet the new standard, manufacturers require an EC type examination certificate to show compliance with the relevant EU directive covering PPE [personal protective equipment].

Test house SATRA warns that EN 471:2003+A1:2007 may be “subject to more scrutiny in the market” following the revision.

“In anticipation of this, we are accepting applications for EC type examination to EN ISO 20471:2013,” said a SATRA spokesman.

“Manufacturers will either need to provide evidence that any new garments meet the requirements set out in the new standard or have their products tested to the new specifications.”

The revised high visibility standard includes colour measurement of background material, performance after repeated machine washing and thermal resistance testing.

www.equestriantradenews.com

New sponsor for new product showcase SHIRES Equestrian Products is to sponsor the New Product Gallery at BETA International 2014.

“Shires has exhibited at the trade fair for many years and we are extremely pleased to welcome the company to our loyal group of sponsors,” said BETA International organiser Claire Thomas.

The Herefordshire based manufacturer and wholesaler has been a Royal Warrant holder since 2009.

“The independent equestrian retailer is our lifeblood and we regard BETA International as a vital component in reaching out to our customers,” said Shires’ managing director Malcolm Ainge.

The New Product Gallery showcases the latest lines, brands and designs exhibited at the trade fair.

Shires joins fellow show supporters Caldene, Charles Owen, SsangYong, The Wine & Hamper Company, Toggi, TopSpec and main sponsor Neue Schule.

BETA International 2014 is on 16 – 18 February at the NEC, Birmingham.

Riding hats domain name for sale Ridinghats.co.uk is on the market and open to offers.

The domain name was acquired more than five years ago by Lorraine Meadowcroft, managing director of EquestrianClearance.com.

But following the purchase of Equestrian.com and an “everything equestrian super site” by that name currently in development – Ridinghats.co.uk has become surplus to requirements.

“The lucky new owner will find that with little effort they'll come top of the Google rankings when people search for riding hats or similar,” said Lorraine.

She believes Ridinghats.co.uk would suit a manufacturer’s catalogue site to show off its hats and direct consumers to stockists or a retailer wishing to specialise.

IV Horse acquired EQUESTRIAN manufacturer IV Horse, which ceased trading earlier this year, has been acquired by Windowbox Ltd. The new owners say the company is commencing trading immediately via the IV Horse, Jammyhorse, Four Seasons, For Dogs Only and (E)Greenwood product ranges.

Windowbox Limited was set up on 8 February, 2013 in Aberdeenshire. It has two directors, Anna Winifred Burdon and John Philip Burdon.

EQUESTRIAN TRADE NEWS OCTOBER 2013 9

Wholesaler does monkey business

NEWS IN BRIEF CAROLINE DOOLITTLE, of Worcestershire RUDGE • based • JEREMY Saddlery has retailer Equimix has won six NuuMed wool products plus six months’ free carriage. She picked up the prize by ordering the most products during NuuMed’s summer promotion on its wool numnahs and saddlepads. “Normally we wouldn’t even think about stocking a lot of wool products during the summer, but they just flew off the shelves,” said Caroline.

THE BETA Conference takes place at • Whittlebury Hall, Towcester,

A GROUP of chimps – who might otherwise go bananas with boredom – is being kept entertained with Elico Decahedrons.

The success story was seen on television in an episode of Monkey Life on the Animal Planet TV channel.

“We were asked to supply some Elico Decahedrons to Animal Planet as they had been found to help prevent boredom in monkeys,” said Keith Ellis, of wholesaler Jenkinsons which owns and supplies and Elico brand.

And the chimps’ verdict? “The Decahedrons were a real hit. We gave them to our bachelor group and they had a whale of a time with them, kept them busy for ages,” said a spokesman for Monkey Life.

Northamptonshire, on Monday, 14 October.

Places may still be available. Open to BETA members and non-members, the Conference offers great networking opportunities. Expert speakers will address credit card fraud, protecting intellectual property, digital marketing and customer service. Overnight stays with dinner are available. Conference prices have been held from 2012. Tel Tina Hustler 01937 587062, email tinah@beta-int.com CLOTHING BRAND Horses With Attitude is • producing a collection of t-shirts, hoodies and bags under licence to girls’ magazine Sparkle World. The company is also producing clothing lines for publisher Redan’s character The Goblin Princess and older girls’ magazine Ponies & Co.

sponsored endurance rider Sally Farrall with a made-tomeasure saddle.

Sally competes with two Haflingers, her own 14.3hh gelding Oxnead Wheatear and Helen Blair’s 14.2hh mare Silvretta Grand Marnier.

ELITE PRODUCTS has become the • KM exclusive distributor of Elim-a-Net haynets.

The design has an integral inner net to slow eating and help prevent gorging.

THAN 200 companies – plus BETA • MORE with the trade association’s mechanical horse RoboCob - are to exhibit at the Westcountry Equine Fair at Westpoint in Exeter on 7/8 December.

SHOW JUMPER Ben Maher and dressage • rider Laura Tomlinson have joined eventer Zara Philips as brand ambassadors for Land Rover.

• Paul Jepson (left) is the new president of the British Equine Veterinary Association (BEVA) for 2013/14. He took over from Keith Chandler (right) at the end of BEVA Congress last month. Brigadier Jepson is a former chief executive of the Horse Trust equine charity and past Master of the Worshipful Company of Farriers.

• Richard Applegarth

• Former Horse&Hound dressage editor Sarah Jenkins has returned to the title in the new role of brand development editor.

She works with IPC Media’s Equestrian Group’s publishing director Oswin Grady to develop new products and services.

Current projects include this month’s launch of a Horse & Hound photo sales website. Sarah also edits the brand’s one-shot magazines.

(left) has been promoted to UK sales manager at PelGar International. He looks after the pest control specialist’s eastern territory and works with regional managers David Gill and Jenni Smithson. Nic Blaszkowicz (right), who’s worked for PelGar since 2006, has become global marketing manager.

• Well known sales rep Dean Mastouras has joined EKKIA. Formerly with Matchmakers International for 12 years, where he was three times sales rep of the year, Dean is now representing the French wholesaler in the south-west, Wales and Ireland. Meanwhile Vicky Waiton is representing EKKIA in the Midlands and the north. The owner of two horses, she managed her own retail saddlery for four years. Derbyshire based Kickon Equestrian remains in her family as an internet only business.

• Hannah Atkins has joined

Dengie Horse Feeds’ nutrition team on a one-year internship.

The sports science graduate owns Vinny, a cob cross which she showjumps. Hannah will help answer feed helpline calls, deal with customer enquiries and attend yard clinics.

New way to see hi-viz

Power on the move

THE PROVIZ RANGE, exclusively distributed by Earlswood Supplies, includes high visibility items for horse and rider.

From hatbands to exercise sheets, plus this neat gilet, the range is a must-stock item as autumn heralds shorter days.

And now for some hi-viz innovation…The Triviz - a removable electroluminescent lighting panel - attaches to the ProViz Nightrider range of clothing.

Rechargable from the mains or a USB port on a computer, the Triviz triangle is said to be considerably more effective at night than LED lighting. It’s lightweight too.

With three different modes and a run time of 12 hours constant or 16 hours flashing, high visibility is assured whether riding or leading a horse – or indeed a dog – on a dull day. t Earlswood Supplies 0845 017 1351

WHEN you’re out and about - perhaps working on a tradestand - the powermonkey discovery from Powertraveller can keep your devices going.

Featuring a 3500mAh lithium polymer battery and housed in an aluminium case, the powermonkey discovery recharges an iPhone twice, a standard mobile phone three or four times or give iPods / MP3 players up to an additional 120 hours’ playtime.

It’s also compatible with e-readers, sat navs, handheld games consoles and portable GPS systems. iPhones require the USB sync/charge cable supplied by Apple. The RRP is £45. t Powertraveller 01420 542980

For fast, safe cleaning SAFE4 DISINFECTANT and Cleaner has proved itself in the harsh environments of animal welfare and dentistry.

Free from aldehydes, phenols and alcohol, it’s non-toxic and a nonirritant at all recommended dilutions.

Safe4 saves time and eases the logistics of disinfection as people and animals can be exposed to the disinfectant while it’s wet. Since it does not require rinsing, it saves water too.

Safe4 Disinfectant and Cleaner is available undiluted in ready-to-use sprays and wipes. t Safe Solutions 01606 591900

Feeds made a difference in two weeks EIGHT out of ten owners said Spillers Conditioning Cubes and Conditioning Mix improved condition in their horses in two weeks without causing excitability.

A trial involved 65 horse owners feeding either cubes or mix over six weeks. Each completed a survey at the beginning, middle and end and supplied ‘before and after’ pictures of their horses.

“Naz has had ongoing weight issues,” said Sharon Smith of her 15.2hh Arab x Welsh gelding. “Within three weeks there was a massive improvement in his condition and people on the yard just couldn't believe he was the same horse.”

Spillers Conditioning Cubes and Conditioning Mix provide extra nonheating calories and shine thanks to the inclusion of rapeseed oil. A balance of vitamins and minerals supports long-term health and wellbeing. t Mars Horsecare 01908 222888 12 OCTOBER 2013 EQUESTRIAN TRADE NEWS

One product: many purposes WHETHER a customer is seeking a gift idea, training treat, easy to use supplement or yard-essential, Horslyx fits the bill.

Enriched with vitamins, minerals and trace elements, the palatable licks are suitable for all equines.

They can be fed with forage to balance deficiencies or with hard feed.

For day-to-day use, 5kg and 15kg Horslyx tubs offer a simple way to administer important nutrients.

When provided in the stable in lick holders, the 5kg tubs can be used with restrictor bars to prevent overconsumption.

The weatherproof formulation of Horslyx means they can be used in the field. 15kg lick holders are durable against wayward hooves and over-enthusiastic lickers.

5kg and 15kg Horslyx are available in Original, Garlic, Respiratory and Mobility formulations, with RRPs from £10.75.

Versatile Mini Horslyx take up minimal space in store and are great impulse buy ideas.

The 650g tubs, containing a portable three-day-supply of vitamins, minerals and trace elements, can be used to distract during shoeing, clipping and vet visits or as a bribe when loading, catching or leading.

They’re also popular with owners who like to give their horses stretching exercises.

With four different flavours to choose from - Original, Mint, Respiratory and Garlic – and with RRPs from £3.65, Mini Horslyx make the perfect add-on sale.

www.equestriantradenews.com

Clipper is pink and personal THE new Lark clipper from Wolseley comes in eye-catching pink or blue - and can be personalised on the handle.

The 900g clipper has a slim hand-piece with non-slip grip to make clipping less tiring.

With a 90 watt permanent magnet motor, said to be quiet with minimum vibration, the Wolseley Lark comes with A2 (medium) A6 (coarse) and A7 (extra coarse) blade options.

Wolseley runs a clipper scrappage scheme. Consumers who hand in an old set of any make receive £20 towards new Wolseley clippers. t Stockshop 01392 460077

Breathable hoof balm WET to dry and back again is a damaging environment for horses’ hooves.

So the breathable, moisture retaining formulation of new Nettex Traditional Hoof Balm is ideal for autumn application.

Used regularly, the product protects against cracks and promotes healthy hoof growth too.

Nettex Traditional Hoof Balm is part of the Nettex Hoof Care range. It comes in clear or black with an RRP of £6.99 for 500g. t Nettex 01634 257150

Cold and pressure therapy WESTGATE EFI has been appointed sole UK distributor of the Ice-Force Pressure Boot.

Designed to combine the benefits of cold therapy and compression, the boots comprises a wrap-around inflatable boot, gel packs and an integrated hand pump to control the level of pressure applied.

Cold compression wraps are used to address injuries in humans. This boot is a convenient option for horses suffering from strains, sprains and inflammation in the lower leg, even when away at shows. t Westgate EFI 01303 872277 www.equestriantradenews.com

Get set for winter ABBEY ENGLAND distributes Stubbs products designed to make life easier on the stable yard this winter.

The new Stubbs Horsey Ball keeps horses – or dogs – entertained as it dispenses treats or feed. The lumpy style ball is moulded from impact-tested Stubbythene and comes in blue, pink, green, purple and red with an RRP of £15.99.

The Stubbs Munch Station prolongs feeding time and reduces boredom, while encouraging a natural eating position. There’s space at the top for a removable corner manger. RRP is £120.

Winter means mud, so the Stubbs Welly Carousel is perfect for tidying an entire family’s wellies. The freestanding unit has an RRP of £45.

The new Stubbs Super Mate is king of manure collection! Featuring a Stubbs Scraper Rake with powder coated steelwork and black moulding and grips, it comes in red, white, blue, green or pink. The RRP is £19.99.

Meanwhile the elegant Stubbs Wooden Blanket Chest, in varnished plywood with rope handles and fittings for a padlock, would make a wonderful Christmas gift.

The RRP is £150.

Another newcomer is the Stubbs Triple Lifter Rug Rack (also available as a single). To negate the need for a step, the rug is placed on a lowered arm which is then pushed up out of the way. It’s ideal for storing or displaying rugs in store too. t Abbey England 01565 650343

Bedding conquers the Caribbean LIVING on a Caribbean island sounds idyllic – except when you have a horse with respiratory issues and no suitable bedding.

Jane Barreto, who lives on Antigua, started investigating bedding after her miniature horse Tiki developed breathing problems.

“Despite improvements on medication and trying numerous bedding options, Tiki’s asthma just didn’t seem to be improving,” she said.

“There is no local supply of horse bedding in Antigua and knowing that the UK tends to take a lead in equine products, I looked for a company there.

“After corresponding with Verdo Horse Bedding, we felt they could be the answer. [They were] reliable on delivery and the product has given this little mare a better quality of life.”

Verdo also has customers in Iceland and across Europe. t Verdo 01264 342009

www.equestriantradenews.com

Loading doses: are they necessary?

Feeding guides for many supplements include a ‘loading dose’. Often as much as double the normal daily quantity, they’re fed for up to ten days when the product is introduced. So are loading doses designed to boost a supplement’s efficacy – or to part consumers more quickly from their cash?

ETN asked the nutritionists at NAF to explain. t’s not uncommon for horse owners to have questions about the loading dose on a new supplement; ‘does he need it?’, ‘how long do I feed it?’, ‘he’s only a pony, what level does he need?’

The simple answer is to suggest they check the feeding instructions on the label.

For products designed to fulfil a shortfall in the diet, such as a selenium supplement or a broad spectrum vitamin and mineral, a loading dose is not usually recommended.

Over-supplying part of the horse’s daily nutrient requirement means that his system needs to work harder to excrete what isn’t required.

The feeding instructions may reflect the size of animal, and maybe workload, but they shouldn’t include a loading dose.

I

Therapy products The loading dose is commonly recommended in therapy products to support horse health issues for a couple of reasons.

Firstly feeding at a higher rate often helps the owner see a response quicker. The loading dose provides the optimum rate required to allow fast acting results, which means both the horse and the owner are happy.

Secondly the loading dose may be the level required to respond to a particular challenge. Often the owner

doesn’t start on a supplement until an issue in the horse is evident. To get that horse back to a state of good health can require feeding at a higher rate, whereas a lower level is more than sufficient for maintaining health in a good state in a horse prone to that particular health issue.

It may be necessary to go back to the loading rate at times of particular challenge.

One example might be increasing feeding of a ‘mare supplement’ during the week she is in season and reducing it again for the rest of the month.

Nothing in feeding horses is an exact science.

How long?

How long to feed the loading dose should be advised on the label, but it’s worth bearing in mind that nothing in feeding horses is an exact science!

Often we advise to feed the loading rate until the owner is happy with the horse. But generally around three to ten days is advised depending on the product and the reason it is fed.

18 OCTOBER 2013 EQUESTRIAN TRADE NEWS

A loading dose is often fed for three to ten days.

Pony portions

Owner choice

Pony owners often ask whether they should feed a lower rate. For therapy products the efficacious rate is usually down to the individual animal and their requirements rather than bodyweight. In these cases, we advise following the loading rate for horses unless otherwise specified.

If the owner chooses not to feed the loading dose, possibly because the horse doesn’t enjoy eating the higher rate, then the health value of the product should still be attainable – it’s just likely to take longer to get there. t NAF freephone advice line 0800373106. www.equestriantradenews.com

Has the supplements sector crossed the red line?

The marketing of equine supplements is misleading consumers on a grand scale, says David Mitson.

from a feed or supplements company, giving specific advice on a certain topic that by coincidence has direct relevance to a product that they just so happen to sell and are advertising on the opposite page.

cause, but as a manufacturer or supplier there remains a responsibility to the consumer regardless of the regulations to provide accurate claims that can be substantiated.

When it comes to the issue of sufficient evidence, a

More than 70% of advertising claims in the equestrian feed and supplements sector could fall foul of the Advertising Codes. randing and marketing of products is an essential tool in promoting any company and driving sales.

But there’s a fine line between good marketing and crossing the boundary of claims that cannot be substantiated or that are misleading.

At the recent BETA Feed Industry Conference, much was made of the new and updated codes with regard to label claims. Despite regulations already in place, many companies do not adhere to current guidelines and while there are bodies such as the Advertising Standards Authority (ASA) who police conventional advertising, the regulating of label claims appears not as robust.

Similar rules apply to both advertising and labelling in that there must be robust documentary evidence to support any claims, especially those relating to the efficacy of a product. This also applies to claims that consumers may interpret as objective.

B

In 2012 the ASA handled in excess of 30,000 complaints leading to 3,700 ads being withdrawn. In a recent study, more than 70% of advertising claims in the equestrian feed and supplements sector could fall foul of the Advertising Codes, which are written by the Committees of Advertising Practice (CAP).

This fundamentally means that the messages or claims made in advertising literature be it in print, online or on social media sites - could be deemed as misleading or providing insufficient evidence to support the stated claims.

This is a significant number and one that is not replicated in other industries. So why is it so prevalent in the equestrian sector?

Many factors could be identified; lack of understanding of the regulations? Believing what you are stating is not a claim?

The belief that the evidence you have supports your claim?

Lack of robust self-regulation within the industry?

One or many could be the

20 OCTOBER 2013 EQUESTRIAN TRADE NEWS

This in itself poses two clear problems. For editors, there is the Editors Code of Practice, which states there is a requirement for accuracy and that i) The Press must take care not to publish inaccurate, misleading or distorted information, including pictures.Therefore an article accepted by an editor for publication must be under their editorial control and must not just be a hidden advertorial. In any case, claims must still be able to be substantiated.

Whilst there is the need to be compliant with the codes, there is also the issue of being ethical to the consumer. A strong brand built on trust and honesty will always reap greater long term rewards than marketing campaigns that cannot be substantiated.

common question asked is if reference to a study can be used in advertising, bearing in mind that 90% of these studies are undertaken on species other than horses.

The simple answer is that any study has to be species specific. So efficacy claims based on studies, for example, in mice would almost certainly be deemed as insufficient.

Another area that would appear to be misunderstood in the industry is that of editorial and advertorial.

Advertorial pieces fall under the same regulations as a normal print advertisement and should state clearly that they are advertisements and the company behind the piece. However, what we see more and more are articles that editors have chosen to run, authored by an employee

ABOUT THE AUTHOR DAVID MITSON is the managing director of London based consultancy Aspen Business Solutions. Providing bespoke marketing and advertising advice, its portfolio includes clients such as ING, Air France, Barclays Partner Finance, Science Supplements and KLM.

www.equestriantradenews.com

Added value Owners are getting the message about feeding fibre first – and now they’re looking to balancers and supplements to enhance their horses’ diets.

Study gives muscle to mussels TWO PIECES of scientific research have provided useful information about the effectiveness of green lipped mussels (GLM) in equine joint supplements.

As part of her dissertation, Karen Beaumont studied the effects of Pernamax, an oral GLM joint supplement, on the stride parameters of the horse in trot.

Results showed that 80% increased in stride length after supplementation.

A study on a similar GLM extract analysed data from horses with primary fetlock lameness. Clinical evaluation of the horses treated with GLM showed a significant reduction in severity of lameness, improved response to the joint flexion test and reduced joint pain when compared with horses treated with placebo.1 GLM is a mollusc native to New Zealand. It offers chondroprotective nutrients, including glycosaminoglycans and chondroitin sulphate, which make up the building blocks of joint structure. It is a potent source of Omega 3 polyunsaturated fatty acids too.

Maxavita is the only UK based manufacturer of GLM equine supplements including MaxaFlex and Pernamax Equine tablets. t Maxavita 08450 752754 1 . J Cayzer, D Hedderley, S Gray; Estendart Ltd, Massey University, Private Bag, Palmerston North, New Zealand. Equine Veterinary Journal (impact factor: 1.46).

09/2011; 44(4):393-8. DOI:10.1111/j.2042-3306.2011.00455.x. ‘A randomised, double-blinded, placebo-controlled study on the efficacy of a unique extract of green-lipped mussel (Perna canaliculus) in horses with chronic fetlock lameness attributed to osteoarthritis.'

22 OCTOBER 2013 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

New balancer includes joint supplement

PR NEW OD UC T

NEW TOPSPEC Joint Feed Balancer combines the benefits of a top specification conditioning feed balancer with a joint supplement.

The palatable, non-heating pellets contain a multisupplement including the levels of micronutrients and digestive aids normally found in high quality, specialised supplements. The RRP is ÂŁ35.50 for a 15kg bag.

TopSpec Joint Feed Balancer supports the maintenance of healthy joints plus promotes muscle development and topline, optimises bone strength, improves hoof quality and produces a supple skin with an exceptionally shiny coat.

It contains the veterinary recommended rate of glucosamine in a daily quantity of feed to support healthy joints ie. 10 grams glucosamine/500kg horse/day.

TopSpec Joint Feed Balancer is also rich in the building blocks for hyaluronic acid (HA) and chondroitin.

In addition, there are optimum levels of the micronutrients needed to balance feed and improve its utilisation.

Powerful levels of vitamin E and selenium act as anti-oxidants, neutralising the harmful presence of free radicals and, together with high quality protein, optimise muscle development and function.

These ingredients are vital for horses on high oil diets and those prone to muscle problems.

The level of biotin (15mg/500kg horse/day) is scientifically proven to improve hoof quality. There are also effective levels of protein, vitamins, minerals and trace elements to maintain strong bone, raised levels of copper, zinc and B vitamins to optimise haemoglobin levels in blood and generous levels of B vitamins for efficient energy metabolism.

TopSpec Joint Feed Balancer also offers two yeast products to promote fibre digestibility and maintain a healthy immune system.

Other ingredients are linseed, a source of Omega 3 fatty acids, plus good quality protein - but low levels of sugar and starch. t TopSpec 01845 565030

Putting feet first IT’S hard to believe that Farrier’s Formula dates back to1984.

Since then, more than 30 years of equine nutritional research, clinical trials and field testing have gone into every cup of this popular hoof supplement.

While no single nutrient is the key to a healthy hoof, says the American manufacturer Life Data, studies show that most horses with hoof problems respond to better overall nutrition.

Farrier's Formula provides nutrients such as phospholipids, omega fatty acids, and important amino acid protein building blocks that enable horses to build strong structural and connective tissue proteins important for healthy hoof structure and growth.

Within weeks of feeding Farrier's Formula, owners notice a glossy, more deeply coloured coat, and an emerging new band of hoof growth.

Internal benefits are harder to see, but just as dramatic, says Life Data. www.equestriantradenews.com

When timing is everything...

PR NEW OD UC T

HORSE FIRST has launched a range of syringe based top-ups based on its existing products.

NOW supplements are formulated to be used at shows, events and training sessions.

“After numerous requests and well over a year in development and testing, we are excited to bring our new NOW range to the market,” said Paddy Hughes of Horse First.

He went on to explain how the NOW range works, using Horse First’s RelaxMe calming product as an example.

“RelaxMeNOW is formulated to be used in conjunction with a normal feeding routine for RelaxMe. Competition times and travelling long distances to events do not always coincide with a horse’s normal feed times - and this is when RelaxMeNOW comes to the rescue.

“You can easily take control of the situation with a syringe of RelaxMeNOW two hours before the class, without having to fit in with feeding times. After the show, simply return to feeding RelaxMe daily,” said Paddy.

Also in the NOW range is HeavySweatNOW, a handy, syringe based form of Horse First’s electrolyte to replace vital body salts when away competing.

Another is CuppraNOW. This product highlights the importance of copper – for coat pigmentation to bone development – in the diet. t Horse First 028 3084 8844

End of season pick-me-up

Calling all heroes

COMPETITION horses that have worked hard all season can have low immune systems, making them vulnerable to winter ailments and infections.

Time off, vets bills and under-achievement can be avoided with the help of an immune boosting nutraceutical such as Vetroimmune, says Animalife the creator of Vetrofen and Vetroflex.

Vetroimmune is part of Animalife’s new Vetro range of high grade performance nutraceuticals.

The formula includes a proprietary polysaccharide called BAP-8T, with added vitamin C. Prices start at £59.99 for 30 capsules. t Animalife 0845 365 0050

ALLTECH has been the unsung hero behind many of the world’s top feeds and supplements for more than 30 years.

And now the company, which also makes Lifeforce supplement, wants to reward unsung heroes of the equestrian world.

Alltech wants owners and riders to nominate farriers, vets or horsey friends who have made a real difference to their equestrian success. In fact, why not persuade your customers to nominate you – their retailer – as an unsung hero?

Perhaps you have helped worried owners with diets for their laminitic ponies or lively horses. Or maybe you’ve fitted a saddle or sourced an unusual product for someone?

Every month, Alltech rewards one deserving unsung hero with £100 and a Lifeforce hamper.

Next July, the ultimate hero will be chosen to win a trip for four to the Alltech FEI World Equestrian Games. t Alltech 01780 764512

Versatile value THINK PINK from Brinicombe Equine is a powdered, concentrated feed balancer.

It includes a broad spectrum of vitamins and minerals, probiotics to support a healthy digestive system and linseed oil for coat condition.

Probiotics help to increase the digestibility of fibre so that the horse can use more energy from fibre. This reduces the demand for additional concentrates which is healthier for the horse and the owner’s pocket.

Think Pink contains protected live yeast which enables the live yeast cells that are ingested by the horse to reach the hindgut.

A versatile feed balancer, it doesn’t add bulk to the horse’s diet, and can be used as a short term pick-me-up or fed every day. It’s suitable for all equines - even those prone to laminitis.

Available in 2Kg and 10Kg tubs. t Brinicombe Equine 08700 606206

Choice of balancers ESSENTIAL daily nutrients, plus vitamins and minerals - but without additional calories - is what makes Spillers’ balancers bring to a forage based diet.

Each of the five balancers can be fed on their own, alongside forage, mixed with a chopped fibre or added to compound feed.

Lite Balancer is perfect for the good doer or overweight horse or pony that is on a calorie restricted diet.

Original Balancer has a wide application for many types of equine, from those that don’t require the full amount of compound feed to those that would benefit from a little extra supplementation.

Performance Balancer is ideal to top up the competition horse’s diet with nutrients to support athletic performance. Generous levels of B vitamins support energy release whilst excellent protein sources take care of muscle tone, repair and topline.

Senior Balancer has additional glucosamine for joint support and live yeast to support digestive health.

Gro‘N Win Stud Balancer is for brood mares, stallions and youngstock that need nutrient dense support without the extra calories that traditional stud feeds provide.

With clear point of sale material and easy-to-use product guides, Spillers makes it simple for your customers to make the right feed decisions in-store. t Mars Horsecare 01908 222888

www.equestriantradenews.com

Breathe easy A MENTHOL and eucalyptus flavoured Likit refill has been added to the range of treat blocks. The ‘limited edition’ line will be made for a restricted amount of time.

Designed to be used with Likit stable toys, the new flavour is aimed at the stable-bound equine and those prone to respiratory irritation.

The classic combination of menthol and eucalyptus has long been used to soothe sore throats and help clear the airways. t Likit Products 01655 750523

PR NEW OD UC NAF LAUNCHED its Five Star Optimum feed balancer with a T

Big launch for balancer

celebrity talk show at Burghley and an equine weigh-in at the NAF Five Star British Riding Clubs National Championships at Lincoln Showground last month.

The product, in palatable pellet form, is also heavily supported with consumer advertising.

NAF Five Star Optimum is formulated to restore and maintain condition, topline and health. It also maximises the nutritional value of the daily feed ration, and optimise the health and efficiency of the digestive system.

Optimum can complement either a high fibre, low concentrate diet or a performance regime. When a daily feed is not necessary, it can be fed on its own by hand.

The RRP is £27.50 for 3kg, a 30 day supply for the average horse t NAF 0800 373106

The first of dozens of horses to be weighed at the NAF sponsored riding clubs championships at Lincoln last month. “It was fantastic for relationship building,” said NAF’s marketing manager Tracey Lloyd. “We converted so many [owners] to Optimum - they went off and bought it from a retailer we had on site who promptly sold out.”

What’s troubling horses?

Lameness is the most common syndrome affecting the UK’s horses and ponies.

Nearly one in five (18.6%) of horses are suffering with lameness issues, predominantly degenerative joint disease, according to the 2013 Blue Cross National Equine Health Survey (NEHS). This represents a 5% increase on 2012 figures, which placed lameness as the second most recorded condition below skin disease.

The survey, conducted annually in partnership with the British Equine Veterinary Association (BEVA), found that the top five most common conditions affecting horses were: • Lameness with degenerative joint disease and foot lameness most common • Skin disease, sarcoids were a prevalent tumour • Overweight • Back problems • Respiratory disease

26 OCTOBER 2013 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

More than a little bit positive!

Sarfraz Mian, chief executive officer of bits and bitting specialist Neue Schule, explains the company’s decision to become main sponsor of BETA International 2014.

Q. Is the equestrian industry positive at the moment?

A. We’re very lucky to work in an industry that sits at the heart of people’s enthusiasm. They have passion for equestrianism, whether they’re involved as a professional or enjoy riding as a leisure activity, and that puts us in a fantastically privileged position. People are not prepared to cut back on something they fundamentally want to do.

If you have a product that enhances their experience or recognises the importance and value of their leisure time, consumers respond extremely well.

There’s a real positivity within the industry. It’s something we’ve noticed as we speak to people, from riders of all levels to our extensive network of retailers in the UK and beyond.

Q. Why was important to become the main sponsor of BETA International?

A. The trade fair is very, very important within the international trade calendar; we’ve participated in it for more than ten years.

During this time, we’ve seen it develop and evolve, just as Neue Schule has.

The show’s international flavour and the developments we’re undertaking meant the sponsorship brought the ideal meeting of two organisations - and one from which we would both benefit.

Sponsoring BETA International reinforces our enthusiasm for the show and commitment to UK retailers while capitalising on the international market.

Q. What does your sponsorship bring?

A. Neue Schule is quite an experienced company with an innovative approach in a number of areas. We have a great deal of expertise in our own field and team members with insight gained in diverse backgrounds. Introducing skills and knowledge from one sector and applying them to another drives innovation that can deliver effective improvements in product design and business processes.

I would hope that we’re able to bring enthusiasm and energy, plus a desire to inject some of our ideas into the show so that other enterprises can benefit from them.

Q. Why should retailers go to BETA International?

A. It’s an exceptional one-stop shop. Over three days, they can quiz the experts on each stand, find out what the best products are and why they should be selling them and pick up key points to communicate back to their customers.

Time is valuable and it can be difficult for manufacturers to get important messages about new innovations and developments over to

NEC, Birmingham, UK 16-18 February 2014 www.beta-int.com

Main Sponsor

Sarfraz enjoys joring with Alaskan Malamutes mother and son Mishka and Sky.

customers. BETA International enables retailers and their staff to be brought quickly up to speed by talking face-to-face and picking up marketing material.

The show can also be used as a vehicle to help plan the retailer’s year by identifying key people in the industry they would like to meet and seeking expert help to re-merchandise and refresh their store.

Taking part in inspirational things can make a big difference.

About Sarfraz Mian SARFRAZ MIAN joined Neue Schule five years ago. He has a degree in mechanical engineering and experience in the computing, engineering, bio-technology and telecommunications industries.

A keen cyclist, Sarfraz pedals to work when his schedule permits. He is chairman and coach of a north-east based cycling club for more than 100 young people. Members have taken part in the Coast-to-Coast challenge cycle rides for the past two years.

Sarfraz also enjoys joring – a fast-paced activity that involves running with his Alaskan malamute dogs in all weathers, come rain, snow or shine!

Settle down with a cuppa for five minutes and enjoy the latest in ETN’s new series...

The Cinderella Horse hen Harry de Leyer arrived late to an Amish horse auction in Pennsylvania, USA, there was just one lorry of horses left. These horses, like so many of the 1950s were destined for slaughter, victims of an increasingly mechanical world.

Amongst them was a scrawny grey plough horse. The horse looked at Harry and soon the Dutchman found himself homeward bound and $80 poorer but with a newly-christened Snowman in his trailer.

Harry worked as a riding instructor at an affluent Long Island girls’ school. With Snowman nursed back to health, he thought the horse would make a good plodder for his pupils. By the end of the school year when Harry needed to sell some horses, the girls only wanted sleek thoroughbreds. Harry eventually found a home for Snowman on a neighbouring farm. However, after Snowman kept reappearing loose in Harry’s yard, he finally gave in. Harry decided to train the horse to show jump.

Despite his penchant for hurdling paddock fences, Snowman was a clumsy jumper. Harry despaired. One day, he tried Snowman over some bigger fences. Snowman sprouted wings.

Harry heightened the jumps to five feet, then six feet, then six feet six... every time Snowman metamorphosed into Pegasus.

From there began a frenzied competition schedule, where bystanders would snigger into their hands at the sight of the old plough horse. Their laughter stopped though when, the following year, Snowman beat three-time Horse of the Year, Andante, at a local show.

Over the season, Snowman’s tackroom filled with rosettes and he became the leading points earner for the Professional Horseman’s Association (PHA) Championship. By the end of the summer, he had also returned to riding lesson duties too.

W

Arriving at the National Horse Show at Madison Square Garden in November 1958, Harry and Snowman’s humble origins made them stick out amidst the pomp and ceremony of America’s elite. Snowman’s form was inconsistent and come the final day, he was still one point shy of the lead. So close to America’s Triple Crown (the AHSA Horse of the Year, PHA Championship and the National Horse Show Championship), Snowman rose to the challenge.

The only horse to jump a clear round, the old plough horse beat an international field of blue-bloods and became the first horse to win all three titles. The media dubbed him the Cinderella Horse.

ABOUT THE AUTHOR HANNAH HOOTON writes about racing and romance. Her new book Giving Chase won the Best International Romance in the 2012 Some Kind of Wonderful Awards. Her other novels are Keeping the Peace and At Long Odds. In paperback at approx 345 pages, Hannah’s books are self published at an RRP of £9.99 each; also available from major e-book retailers at £1.99. Trade enquiries are welcome.

For details email hannahhooton@yahoo.co.uk

Right now rats and mice are moving into your feed store and your customers’ stables, warns PelGar International.

Rodents consume and contaminate stored feed.

odents are an inevitable part of keeping horses and storing feed.

And those who have had infestations in the past are more than likely to see them again.

At the first signs of an infestation, you need to act quickly so that you can gain control of a small population, rather than face the challenge of eradicating a plague.

Rodents spread disease to animals and humans, can damage buildings, feed stores and equipment, and consume and contaminate stored feed.

R

Keep rodents out Before rodents start moving in from the fields, minimise the threat: ● Fill in old burrow systems, or at least block entrances, as new infestations will occupy old burrows. ● Holes in sheds, stables and feed stores should be fixed and the bottom of doors sealed with a metal strip to prevent rodents chewing through. ● Rubbish and old feed bags should be removed to help limit the places where rats and mice can hide and feed. ● Rats and mice have a free run in overgrown areas which hide them from view and natural predators. So clear them. www.equestriantradenews.com

Take action Watch for early infestations.

Think back to last year and where the worst rodent problems were seen; these are the places that you are likely to see infestations again. Try and identify where the rodents are living and feeding – generally where most droppings are found. Arguably the best way to clear an infestation is with the use of rodenticides. Products such as Roban and Rodex are available to everyone and can be used indoors and outdoors around buildings.

Bait stations should be placed near burrows and nests and along the routes from these to feeding areas. The more bait points available, the better the chances of the rodents eating a lethal dose in a short time. Bait stations left untouched after several days should be moved to areas of higher activity.

● Mice behave differently from rats. They are highly inquisitive so bait points can be moved every few days to encourage further feeding. ● Check bait points (once any neophobia is overcome) at least every two to three days.

If a bait point becomes empty, rodents look elsewhere to feed. ● Search for and collect dead rodents at least as frequently as checking bait points; they pose a risk of secondary poisoning to scavengers. ● Remain vigilant; reinfestations are a common occurrence so be prepared to take further control measures later in the season.

Top tips ● Rats are neophobic, so they may avoid unfamiliar objects for several days. Leave bait stations in place for a few days before checking and topping up. ● Rats normally live in burrows so you can place bait directly down the burrows and then fill them in or block them off with a stone.

Rodenticide baits should be placed in areas of highest rodent activity.

Protecting pets TO PROTECT non-target animals such as cats and dogs, use protected bait points. Commercially available bait stations weighted down are the best option.

Search for and collect dead rodents and any spilled bait regularly (preferably daily). First thing in the morning is best as rodents are mainly active from dusk till dawn.

If you have concerns over local wildlife or pets, the least toxic of the baits to non-targets are those based on difenacoum. The figure in The Pesticide Manual states the lethal dose to a dog as 1kg of bait per 1kg of body weight while still delivering a lethal dose to rats and mice in less than one third of their daily food intake.

In any case of suspected poisoning, consult a doctor or vet. ● PelGar International offers training to staff and customers plus a free DVD on rodent control. Tel 01420 80744

EQUESTRIAN TRADE NEWS OCTOBER 2013 29

What I want for Christmas...

ETN asked the great and the good of the equestrian trade what they hope Santa will deliver this yuletide.

Heather Hyde, of Neue Schule – bit specialist and main sponsor of BETA International 2014 wants Santa to cook up the perfect Christmas dinner. “For my starter I’d Snaffle on Eggbutts, then get Full Cheeks with French Link bangers and bran mash, all washed down with a few glasses of Dressage Warmblood in Waterford crystal. After dinner I’d Team Up for nutcracker action and a Gag or two with Clare Balding. But maybe it’s all pie in the sky – more likely it would be Dr Bristol’s Correction remedy for me with some advice to get Slimma.” Heather adds that any reference to Neue Schule horse bits is purely accidental!

“I wish for a very busy time in the shop - and to sell out of winter clothing and rugs so we don’t need a sale!” said Lynda Mortlock of Essex based retailer Ingatestone Saddlery Centre. And a small treat? “A new Snoopy nightshirt would be great.”

Sue Moxon, managing director at R & R Country, speaks for many retailers when she wishes for: “Business to be good for our industry, happy customers and happy staff...a cold winter would be a bonus.”

A dramatic reduction in petrol prices and a drier winter than the last one would make Emma Dyer of recruitment specialist Equine Careers very happy this Christmas. “A winning lottery ticket would not go amiss and if Father Christmas could spare a holiday home in an exotic location, I’d make sure it was used...”

30 OCTOBER 2013 EQUESTRIAN TRADE NEWS

Few know more about gifts at Christmas time than Nick Gray of Gray’s of Shenstone. So what’s his perfect present? “Cancel HS2!” he says with passion. “Our beautiful countryside sacrificed needlessly and at eye watering costs. I bet Father Christmas will receive quite a few requests for this from horsey folk.”

“More people to take up riding for the good of the sport and the trade,” is what Claire Williams would like for Christmas. The New Zealand born executive director of BETA also hopes for “lots of medals at the World Equestrian Games (WEG) next year for us – and the Kiwis!” As a horse owner, Claire also hopes Santa will bring her a little horse lorry on Christmas morning. “It could double up for work and leisure, honest!”

www.equestriantradenews.com

“A Caribbean holiday, Range Rover Supercharger, 200 acre estate with a 16th century farmhouse – ideally with a good sized lake for a power boat,” are all in James Palmer’s letter to Santa. “A Toblerone will do though,” adds BETA International’s sweettoothed sales manager.

“I would like Santa to deliver his presents this year on a sleigh pulled by BETA’s mechanical horses,” says the trade association’s chairman Ian Hassard. “The sleigh would be full of riding hats, body protectors and boots to help encourage more children to take up riding. When Santa has finished his deliveries he can drop by my place with a large bottle of scotch!”

“I’m a nightmare to buy presents for,” admits Simon Middleton, managing director of Zebra Products, “because if I want or need something, then I just buy it myself.” Simon’s fantasy gift is to buy Valegro [gold medal winning horse believed to be on the market] and give him to Charlotte Dujardin. “They’re living dressage legends and something the UK is very proud of. It’s criminal that we cannot keep them together as they bring so many people happiness and do wonders for the industry. They still have so much more to give too.” For the trade, Simon would like Santa to bring a bumper winter season. “This is a tough game and it would be great if everyone could enjoy the fruits of their labour,” he said. And a final stocking-filler from Simon? “I also wish we could stop rotational falls in eventing.”

“A cleaner to do the house work, new kitchen units and cooker - or even a few days in Normandy at WEG [World Equestrian Games] next year,” are under ETN’s Nicki Lewis’s dream Christmas tree.

“But I’ll settle for a nice family Christmas with everybody healthy, happy and all together in one place,” she adds.

“With two children under three, a proper night’s sleep seems like a distant memory,” says a weary Philip Marsh, managing director of country clothing and footwear label Chatham Marine. “So I’m sure that's something both my wife and I would cherish for Christmas.” Santa should also know that Philip loves all country sports, so something for shooting or fishing would go down well too.

m

As k ED ED...

ish

eq

y. c o

brit

“A bit of luck on my side,” says Liz Hayman, managing director of clothing label Equetech, who had a nasty riding accident last year, “and a lovely new horse that enjoys my company and has a heart of gold.” Liz also hopes for a cold winter for great sales of cosy new Equetech jackets to give retailers a fabulous winter season.

“A successful 2014 showing season with my four year old Welsh Section C stallion who’ll be out under saddle to do novice classes,” is top of Laura Clegg’s wish list. Laura, who works on the British Equestrian Directory, adds: “Ask Ed [the directory’s mascot] would love some new friends to join him at www.britishequestriandirectory.com so everyone searching the directories can find all their must-have Christmas gifts.”

“Good health, happiness, a Range Rover Evoque and my [event] horse to win the young horse championships at Lyon d’Angers,” are what BETA International organiser Claire Thomas is wishing for this Christmas. “Oh, and a new kettle would be nice,” she adds.

ues

triandirec

to

r

A trekking holiday in New Zealand is the dream gift for Hazel Morley, chief executive of the Society of Master Saddlers (SMS). “But as we continue to promote the importance of getting saddles fitted by SMS Registered Qualified Saddle Fitters, it would be a fantastic gift if more horse and pony owners sought out a Registered QSF.”

“A clear round” says Christian Houdard, business developer at EKKIA – and a keen - and we suspect quite good amateur show jumper.

Christmas starts here...

Get your customers in the mood for some serious seasonal spending with these great gift ideas.

WINTER FUN is the THIS MINIATURE diamante bridle keychain will be lapped up by dressage lovers. Complete with snaffle bit and bling detail, if their keys aren’t cool enough, then maybe their Chihuahua is...RRP is £6.95 t HKM Sports Equipment 01952 691784

A GOOD horsey read is a must at Christmas. Second Chance, the aptly named autobiography of Mark Todd is just that. As well as his story from childhood with ponies in New Zealand to Olympic champion – and back again via the racecourse, this updated edition covers London 2012 and a knighthood. t Westgate EFI 01303 874455 www.equestriantradenews.com

CARROTS’ Colouring Calendar will keep youngsters occupied all year round. While lunch times have never been more fun than with the new Yeeha Lunch Box and Drink Bottle. For older children, teens and adults, the beautiful new Santoro’s Gorjuss collection brings a magical equestrian theme to pencil cases, mugs and trinket boxes. Carrots has a huge range of fun gift ideas with RRPs from £3.99. t Carrots 01245 445362

MAKE SURE yours is a one-stop Christmas shop! Silly Filly Christmas Cards come in three designs and packs of six; gift wrap and labels from the same brand complete the gift-giving package. t Jenkinsons 01924 454681

new gift set from MagicBrush.

Packaged in seasonal colours of festive gold, cool ice-white and bright red, the RRP of £11.80 for a set of three brushes makes this the perfect practical present. Magic Brush is a brilliantly efficient grooming tool which removes mud, massages the horse and scrapes sweat. t Trilanco 01253 888188

HERE’S the perfect gift for horse-mad new parents...

Sugarlump babygrows from Equetech. In pure cotton with subtle contrast stitching, slogans include ‘don’t wake me’, ‘mum’s riding’ and ‘born to ride’. White/pink or white/blue caters for boy or girl babies, with three sizes and an RRP of £12.50. Other features include integrated mittens and nickel free press studs. t Equetech 01296 688966

EQUESTRIAN TRADE NEWS OCTOBER 2013 35

SINCE 1950, Breyer model horses have charmed adults and children who love to collect and play with them. New releases for 2013 include this unusually marked Pinto Sportshorse (RRP £31.99) plus Trooper (RRP £32.99), top horse from the North American Police Equestrian Championships. A donation from the sale of each Trooper model goes to the Toronto mounted police. t Breyer is distributed in the UK and Ireland by Hornby Hobbies 01843 233500 YOUR Gift Horse promises a chic Christmas. For her, new pashmina designs in mulberry, turquoise and silver are soft and stylish. The jewellery collection is fashion led with leather snaffle cuffs plus silver and gold toned stacking bangles. New fur headband and stole sets give a glamorous touch.

The home or tack room gets a classic equestrian look with Your Gift Horse’s new photo frames range. Or keep the horse-mad teen happy with new Horse Magic fashion jewellery. And for the busy shop owner...

Make life simple with selection boxes from £149 with free shipping. t Your Gift Horse 01454 510102

EQUI-SCUTO leather handbags reflect the company’s Yorkshire roots as each is named after stately homes, gardens and abbeys in the county. Pictured is the Fountains [Fountains Abbey] handbag in water resistant leathers with a choice of complementing linings.

Equi-Scuto offers a bespoke design service for anyone wanting a unique luxury gift. t Equi-Scuto 01765 6767638

WITH SOUND effects and swishing tails, rocking horses from Gray’s will gallop out of your store. Stock is limited with early ordering advisable, says the gift specialist. Trade price for the largest of three sizes is £52.06 (RRP £124.95).

Choose from two new patriotic cushion designs - ‘Keep Calm and Carry on Riding’ and ‘Keep Calm and Trot On’ – or at trade price £15.12 (RRP £24.95), why not stock both this Christmas?

Gray’s Massage Horse Slippers might appeal to many a retailer after a busy day on the shop floor. Just pop your feet in for a soothing, vibrating massage.

One size fits all at a trade price of £8.87 (RRP £19.95). t Gray’s of Shenstone 01543 483344

DIP into the EKKIA catalogue for masses of inspiration. This charms chain bracelet is from the French wholesaler’s jewellery collection. Sold in a satin lined box, the RRP is £25.90. Or how about this plush horse with cap (RRP £15.50)? At 35cm, he’s soft, furry and extremely cuddly.

He can even remove his cap at bedtime! Also from EKKIA is the Papo range of model horses, riders and accessories. Named after the French artist who created the range, the handpainted models are highly malleable. This Papo stable yard, not including the figurines, retails at around £39. t EKKIA 00 33 3880 74006 WHAT do you buy the boy who has everything? Apache launched its new children’s quad bike range last month. Pictured is the Apache RLX 100 Sport priced at £1,199+VAT. A clever feature of another model is a remote engine cut-off to be operated by a supervising parent. t Apache 01562 824473

36 OCTOBER 2013 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

A GORGEOUS gift for someone special, the Toggi Pasadena is a luxurious silk square scarf featuring a pretty horse bit print. The RRP is from £20. Your customers can make the men in their lives happy with Toggi Brandon, a handsome men’s chunky knit sweater. In lambswool, it’s washable and comes in olive or walnut at an RRP of £60. t Finest Brands International 0113 270 7000

THE PARIS headcollar, made in webbing with fleece padding on the noseband and headpiece, has glamorous sparkly heart motifs.

Complete with a tri-coloured nylon lead rope, colour choices are purple, dark navy, cerise, black and blue. In sizes pony, cob and full, the RRP is £27.50. t Matchmakers International 01247 711101

www.equestriantradenews.com

SOFT AND CUDDLY barely begins to describe the tactile Cavallino collection.

The 30cm beanbag filled horse is so cute with its curly fur and high pile mane. Soft plush material is used to make the 27cm by 22cm Cavallino trolley. Ideal for toddlers of 18 months plus, the bag converts to a backpack. A soft playhouse comes complete with four ponies. Wonderful to touch for tiny hands, the ‘stable’ is rebuilt with Velcro fastenings with space inside for all four friends. A carry handle adds to its versatility. t Jenkinsons 01924 454681

WITH neighing horses and baa’ing sheep, thanks to wash-proof electronic ‘noise units’, Ramblers’ designs make for a fun as well as cosy Christmas.

Quieter ladies’ styles include soft Cuddle fleeces and a distinctive Pebble fleece, plus collared sweatshirts in traditional country styles. The British made range has no minimum order value. t Flude S.H. 01455 230833 FROM Tubtrugs to muck forks, Faulks and Cox has gift ideas that are bright, attractive, affordable and useful. A counter-top display of Tubtrugs Micro means even the youngest customer can buy something useful and colourful. t Faulks and Cox 01455 848184

For horsey friends and family...

Don’t be shy of presenting the everyday equestrian items as potential gifts, as they make much appreciated practical presents. ETN asked Snowhill Trade Saddlery for some suggestions.

The dressage diva ...

It wouldn’t be Christmas without some glitz and glamour.

So the dressage diva will love this Patent Leather Headcollar from the Rhinegold leatherwork collection.

Handmade and finished in the finest grain leather, it has stainless steel fittings, a soft padded headpiece and adjustable noseband plus a throat latch clip. At just £26.50 to the trade, simply add your own ribbon!

The pony-mad nine year old ...

Her pony is her best friend in the world, so she’ll want to make him or her as beautiful as she can with this bright and fun grooming kit from Rhinegold. The handy blister pack of grooming brushes contains a body brush, curry comb, a dandy brush and a hoof pick/brush... all festooned with colourful flowers and butterflies. Trade price is just £7.50 each.

The Pony Club mum...

After dropping the kids at school, this busy mum’s reward is spending time with her horse at the stables. These sumptuous welly liners from Rhinegold are sure to keep her

feet toasty all day. Topped with a luxurious faux fur trim in sable or black, they’re available to the trade at just £5.50 per pair.

The show jumping teenager...

What do you give the girl who has it all? Well, you can never have too many socks... And she’ll enjoy these funky, warm, stripy socks from Rhinegold

through January and beyond.

Available in black/white, pink/white, black/turquoise and navy/red, why not order several pairs and mix them up for some mad stripy combos? Trade price is just £2.75 a pair.

The busy groom ...

Rhinegold’s beautiful soft touch grooming brushes in warm bronze and rich gold will bring glad tidings to this hard working soul.

Included in the pack are a flexi body brush, mane and tail brush, a dandy brush and a hoof pick/brush. The pack is priced to the trade at just £7.50.

The horsey dad ...

What gift could be better than knowing that all the other gifts are great quality, good value and will bring all the requisite smiles come Christmas morning? t Snowhill Trade Saddlery 01243 672323

The value of training...

Saddler, businesswoman, competitor, judge and horsewoman Sue Carson looks at the horse world from her perspective. raining horses and riders may appear to be only loosely connected with what happens in a retail environment. In fact, nothing could be further from the truth.

All of us who sell, whatever we sell, must ensure our working knowledge of the competition disciplines is as comprehensive and up-to-date as possible. Otherwise, our advice to customers who ask about the tack or clothing they need will be half-baked or just plain wrong.

There's also huge value in working closely with local trainers and riding instructors and understanding what they do. This alone offers many trading opportunities.

T

turnout and simply go somewhere else to ride once a week that isn't a competition.

Whenever and wherever people ride out, they should wear hi-viz equipment on both horse and rider. Hacking out at silly o'clock is never sensible; riders should check the weather too. A friend of mine had a

horrendous fall out hacking recently when she was caught in a thunderstorm.

Keeping good stocks of hi-viz ranges is only the start. There are now apps for phones and even a GPS device riders can carry with them. We riders need all the help we can get to stay safe.

ABOUT THE AUTHOR As a rule, I don't think stores spend enough time finding out about the competitors they are supplying gear to - or the riders’ aspirations, and that goes all the way through the levels.

In many respects, selling to

SUE CARSON is the managing director of the business she founded, Sue Carson Saddles. She trains horses and riders in dressage, has competed up to international grand prix level and is a List 1 British Dressage judge.

Sue became involved with her family’s horse dealing business when she was nine and later worked in the family tack shop. She has bred horses, evented and show jumped and was a candidate FEI horse trials panel judge. She has been saddle fitting for 25 years and acts as an expert witness in equine legal cases.

Every trainer has a nucleus of riders who hang onto their every word about what to buy and where.

Choosing stock

the complete amateur requires even more in-depth knowledge to explain about the right jacket, gloves, how turnout differs depending on whether they’re showing a small hunter or a cob, for instance.

Being able to talk to customers about their horses, and knowing their trainers – or finding out who they are builds relationships.

A good trainer can also help with choosing stock. So why not ask them what they can’t find and what will suit their clients?

Effective retailing is all about catering for your existing and potential markets – not what you fancy for yourself!

Our training programmes include time spent on a professional yard. Likewise, I'd encourage any retailer to send their staff members to a good yard run by a top competitor and/or trainer for a week.

When you ask most riders what they do when they're not schooling or competing, the most frequent answer is hacking.

But I’ve come to the conclusion that horses and roads no longer go together.

Hacking off road - perhaps around woods and country trails – is great but not always possible.

We sometimes lunge our horses, give them a lot of

Every trainer has a nucleus of riders who hang onto their every word and readily take their advice. So if the trainer says they need a different bit, off they go to buy one... ideally at a store the trainer recommends.

Knowing who the trainers are and what they do is valuable information. And commission needn’t be a dirty word either.

www.equestriantradenews.com

Hacking hazards

EQUESTRIAN TRADE NEWS OCTOBER 2013 39

Thecaring,sharingstore..

Penny Richardson meets a human dynamo who makes giving to charity a commercial success at Cumbrian retailer Millbry Hill.

Millbry Hill sells everything for animals.

illbry Hill in Whitehaven, Cumbria isn’t your common or garden retail outlet.

It’s more like a way of life for the staff and their customers, with a one-stop shop for all their animal requirements, plus an annual programme of events aimed at the horse owner that raise funds for equestrian charities.

One of four equestrian and pet supplies stores owned by Yorkshire agricultural merchant Armstrong Richardson & Co, the Whitehaven shop was opened in 2009 and joined the three other retail outlets already operating in Yorkshire.

M

Millbry Hill sells everything from wormers, tack and horse feed to equestrian clothing, plus pet, bird and smallholders’ products. There is also a thriving stand-alone online business, run from dedicated premises at the Armstrong Richardson HQ in Stokesley, North Yorkshire.

Kaye Stanley, who is based at Whitehaven, describes herself as a “part-time retail assistant”. In reality, Kaye is much more than that, as she works on the shop floor five days a week from 9.30am2.30pm as an equestrian expert, handles the store’s marketing and organises the special events that have been

40 OCTOBER 2013 EQUESTRIAN TRADE NEWS

an integral part of Millbry Hill Whitehaven ever since it opened.

Lancashire lass Kaye manages to fit in all this while also looking after her children and horses and running a DIY livery yard at her home. She is also one of the four SQPs [suitably qualified persons] who advise on worming and sell wormers in the store.

Kaye has the perfect credentials for an equestrian retail expert. “I’ve owned horses and ridden all my life and I did a two-year equine course at Myerscough College before going into retail,” she says.

“I worked in a small

tackshop to start with and began my job here in January 2009 when this store opened.

The time has gone so quickly that I often can’t believe I’ve been here nearly five years.”

Kaye enjoys every moment of her chosen career. “I absolutely love it,” she says. “If you like horses, how could you not be fascinated by all the equestrian products on offer?

“I love to know about everything and how it works.

I’m also very interested in the look of the shop and I like getting involved with arranging the displays on the shopfloor.”

Every year, Kaye comes up with specialised equestrian www.equestriantradenews.com

events that involve the store’s customers while raising as much as possible for charity. In 2011, the store raised more than £300 for the local air ambulance, last year’s beneficiary was BETA International’s chosen charity, World Horse Welfare, and this year’s proceeds will go to a local racehorse rehabilitation centre.

The biggest increase in sales is cat supplies.

“If you’re charging people to come to an event, even if it’s in aid of a charity, it has to be something worthwhile that will also interest them. In the past, we’ve run a showing lecture-demonstration that included having a horse in the shop, while talks by vets and reps from feed companies have always gone down very well,” explains Kaye.

On the road However, there have been fewer events than usual so far this year, as Kaye and her colleagues have been on the road working on the Millbry Hill tradestand at local shows and events — a new departure for the store this season.

“It was great fun and raised our profile considerably, but it did mean that our charity efforts had to be put on one side,” says Kaye. “Now the summer show season’s over, we’re all putting our heads

together again to try to come up with some more spectacular fundraising ideas.”

Kaye thoroughly enjoys the fundraising events.

“I love organising them. It’s really good to meet people and have a good chat. We learn a lot about what existing customers want from the store and we’ve also gained new customers along the way,” she explains.

Although there are dedicated equestrian, pet and smallholder experts among the eight members of staff at Whitehaven, they work together and are expected to be able to answer questions from customers about all the products sold in the store.

“It’s fascinating to find out about the other sections, but there is a huge amount to learn,” admits Kaye.

“Luckily, this company is very proactive on the training side.

The reps from the various manufacturers and wholesalers do training with us in the store and we also go to the head office in Yorkshire for training days.”

Sales have remained steady in the equestrian department, but Kaye has noticed that the store’s pet section is growing quickly. “We’ve always been strong on the dog products side, but the biggest increase in sales at the moment seems to be in cat supplies,” she says.

With all her various roles at Millbry Hill, not to mention her home life, Kaye Stanley is a real human dynamo.

“My life at the moment seems to comprise work, the school run and horses. I sometimes wonder how I fit it all in, but I wouldn’t have it any other way,” she says.

IT’S ALL ABOUT TEAMWORK: Pictured are, from left, Jude Proud, Kaye Stanley, Jill Hannah, Dawn Lowerson (store manager), Sue McAvoy, Ian McCurrie and Sandra Graham.

www.equestriantradenews.com

A paradise for pathogens

Mellow, more temperate seasons are posing new challenges for horse owners, says vet Tom Beech.

Mud Fever

o longer do we have regular periods of frost that kill germs and turn the ground to concrete. Instead, we often have damp, muddy fields and warm days that allow harmful pathogens and parasites to survive and even thrive.

Some of the most common problems over winter are issues with the foot and pastern.

N

This is caused by bacteria living in the soil infecting the horse’s skin. The wet mud causes the skin to become chapped. The bacteria in the soil then enter through this broken skin and cause an infection.

Mud fever causes scabby, inflamed skin which can become very sore, even to the point of causing lameness. It can be easily treated but needs attention right away before it starts to take hold. If it escalates, it will need intensive veterinary care, possibly including antibiotics, to combat the infection.

The main treatment is to remove the horse from the muddy area, clean and dry off the legs, remove the infected scabs, use antibacterial wash on the infected area and then thoroughly dry it.

In most cases, it’s a good idea to apply an emollient to replace the moisture that the antibacterial wash has removed. An emollient is a posh word for moisturiser.

A good rug will help prevent rain scald, but make sure horses don’t over-heat on mild days.

There are lots on the market; personally I like one that’s not too thick, rubs in well and is breathable. Application should be little and often.

The key steps to mud fever therapy are to prevent further infection, remove what is there and then encourage the skin to build up its natural defences. As a preventative measure, susceptible horses should be brought in, mud removed, legs dried and emollient applied as a matter of routine.

Hoof abscesses These often occur when horses have been stood in muddy fields and their soles become soft. Two things can happen. One is that a stone can work its way up the white line on the sole of the foot and cause an abscess. The other common cause is treading on a stone that then causes a bruise which leads to an abscess.

Quite often the farrier can deal with abscesses, but if in doubt, the vet should be called first. Treatment includes poulticing.

42 OCTOBER 2013 EQUESTRIAN TRADE NEWS

Other winter problems include rain scald and respiratory problems.

Although two quite different conditions, the former is caused when horses are kept outside a lot - while the latter tend to happen when they are predominantly housed.

Rain scald In a similar way that mud can affect the horse’s pastern and lead to mud fever, constant dampness on the back can cause infections.

Bacteria enter chapped, weakened skin and cause superficial infections. The signs are usually a red, warm, infected line right along the spine. It tends to be weepy and scabby.

The horse should be removed from the rain, dried off thoroughly, the infected scabs removed, regularly washed with antibacterial scrub then dried thoroughly and left in the dry stable until it has settled. Often veterinary assistance is needed as antibiotics are usually required. www.equestriantradenews.com

Prevention is usually through the use of good rugs. The only problem is ensuring that the horse doesn’t over-heat if the winter is mild. Providing some shelter can also help.

Respiratory infections Horses are not supposed to be housed for long periods as the equine respiratory system is set up to be outside in fresh air. When they are brought inside for any length of time, the dust and bacteria can cause respiratory infections.

In most cases, there tends to be a cough from dust in hay or bedding; however respiratory infections can occur especially if a lot of horses share the building.

If there are problems with dust, then being housed for less time, soaking the hay, improving ventilation or changing the bedding type can be considered.

If there’s any doubt that there is an infection, the vet must be called. In most cases it’s viral or a simple bacterial infection but it could be Strangles. That’s why the vet should always be contacted.

Autumn issues With today’s milder seasons, it’s wise for your customers to be on the lookout for what were traditionally autumn issues creeping on into the winter.

Grass staying lush throughout winter can

cause bouts of laminitis. Frosty ground is another cause. Owners should also be extra vigilant if they have an elderly horse/pony that has been diagnosed with metabolic issues such as Cushings as this can make them more susceptible to laminitis.

During cold spells most parasites are killed. In some cases, the worms can hibernate in the horse’s gut ready to return when the weather breaks. In mild winters, however, parasites are not killed on the pasture or in the environment. High worm burdens as well as ticks, lice and flies can all be founding during mild winters.

Ringworm tends to be an issue in wooden buildings during mild winters. The ringworm enters abrasions on the skin and causes an infection. They appear as raised, circular, itchy patches.

Care must be taken as ringworm can be passed to humans. Treatment is two-fold.

One is treating the infected horses and the other is cleaning the stables. The vet should be contacted to sort out a treatment regime.

Finally, care should be taken to monitor elderly horses. They should be checked before winter by the vet to ensure that they are in good health. This includes a weight check, teeth check and a discussion on the diet. Keeping some good weight on them is quite hard so a plan of action needs to be drawn up during autumn.

An emollient applied little and often replaces the moisture removed by antibacterial washes. (Photo courtesy Horse&Rider magazine)

In the bleak mid winter...

Who knows what this winter will bring. Whether it’s wet and windy, mild and muddy or foggy and frosty, leading suppliers have products to tackle every issue.

Prevention better than cure

NETTEX Muddy Marvel Barrier Cream is a waterproof product that inhibits the entry of mud, water and bacteria to susceptible skin.

Ideal for horses prone to mud fever, it keeps water out but still allows the skin to breathe.

If mud fever has already taken a hold, then this cream which also contains a disinfectant - soothes the sores, helps to regenerate skin growth and speeds up the healing process, says Nettex.

Easy to apply, Nettex Muddy Marvel Barrier Cream needs using only once or twice a week, making it a cost-effective purchase. The RRP is £8.99 for 300ml or £16.99 for 600ml. t Nettex 01634 257150

Scientists achieve mud fever breakthrough SCIENTISTS researching topical antimicrobial treatments for mud fever at the University of Lincoln have been working with local manufacturer Battles.

They tested a new formulation firstly in the laboratory, then on horses with severe or stubborn cases of the condition – with a successful outcome.

The result is Lincoln Muddy Buddy Magic Mud Kure, available in powder form or as a cream. Both contain chitosan and silver, ingredients known for their healing abilities and scientifically proven to kill the bacteria responsible for mud fever.

“We are very excited that our research has led to this product being made available which could ease the suffering of many horses,” said Frank Ruedisueli, programme leader and senior lecturer in bioveterinary sciences at the University of Lincoln. t Battles 01522 529206 44 OCTOBER 2013 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

One-stop shop for winter worries HYPOCARE will see horse owners through many horse care and first aid problems this winter.

Containing hypochlorous acid, the easy to use, anti-bacterial spray mirrors the body's immune system, working naturally to kill bacterial, viral and fungal infections.

Hypocare has a no-rinse formula, while the sting free solution makes it suitable for sensitive animals. It can be used for flushing wounds and tackling troublesome conditions such as mud fever and thrush. t Westgate EFI 01303 872277

Nutritional skin support THINK MUD is a daily supplement designed to help maintain skin integrity during wet and muddy conditions.

It helps to support condition from within and maintain the horse’s natural defences giving the best chance of effectively fighting off the bacteria present in mud.

The complex natural ingredients help to maintain a healthy immune system, support blood circulation and skin integrity.

Available in 1.5kg and 4kg tubs, with RRPs of £30.95 and RRP £65.95 respectively, 1.5kg lasts a horse for up to 50 days. A 4kg tub lasts most of the winter. t Brinicombe Equine 08700 606206

A soothing barrier USED regularly as a barrier, Heel to Hoof Soothing Cream from Barrier Animal Healthcare helps protect vulnerable areas from water, sharp grit and dirt.

The gentle but effective product also keeps skin supple without sealing it or impairing its natural function.

Heel to Hoof Soothing Cream is rich in lanolin and concentrated herbal oils known to possess anti-bacterial, anti-fungal and soothing properties.

It protects against winter related conditions, soothing sore, cracked, pink areas and helps restore hair loss. t Barrier Animal Healthcare 01953 456363 www.equestriantradenews.com

A&E for horses...

Help your customers keep their first aids kits at the ready with these useful products.

Backed by science VETERICYN is the perfect ‘go to’ product for any first aid kit.

The range of topical solutions for the care of wounds, skin, eyes and ears is suitable for all animals.

Backed by science with more than 30 clinical trials completed, Vetericyn is the animal version of a formulation already used on three million human patients worldwide – with no reports of adverse effects.

Vetericyn is powerfully anti-bacterial and anti-fungal, yet its safety profile is that of saline. Its mode of action mimics that of the animal’s own immune system.

Ideal for wounds, cuts, abrasions, skin irritations and scratches as well as general eye and ear care, it comes as a liquid spray, a hydrogel spray and in drop form across different sizes. t Battles 01522 529206

New this year BATTLES’ HyHealth range, launched at BETA International 2013, is a collection of first aid essentials.

HyHealth Sportwrap is an easy to tear, flexible bandage to be used for support, strength and protection. Also under the HyHealth brand are dressings and cotton wool.

There’s also a HyHealth poultice and hoof poultice. The all purpose dressing can be used on wounds, cuts and abrasions and applied hot, cold or dry.

HyHealth Scrub is an antibacterial scrub and skin cleanser containing chlorehexidine. t Battles 01522 529206

Keep dressings dry WHEN it comes to keeping dressings clean and dry, Golly Galoshes are ingenious waterproof, breathable and versatile leg gaiters.

Negating the need for additional protective bandaging, they also help prevent the horse interfering with the dressing and eliminate direct contact with bedding or droppings. Thanks to being machine washable, they can be kept hygienic.

Originally designed for ridden exercise, Golly Galoshes are quick and easy to put on and take off. They can also help prevent mud or sand related leg problems when horses are working or turned out.

RRPs are from £25.99 per miniature pony sized pair to £34.99 for horse sizing. www.equestriantradenews.com

CORPORATE CLOTHING BENEFIT AGREED

B

ETA members can benefit from discounted corporate clothing, thanks to a new arrangement between the trade association and Lands’ End – a global company offering traditionally styled casual clothing.

As part of this exciting initiative, Lands’ End offers existing BETA members a 20 per cent discount on products and logo embroidery and is willing to set up a corporate logo worth £55 completely free of charge.

New BETA members will receive £50 off a £100 purchase, plus a 20 per cent product and logo discount, and the free creation of a corporate logo. This will be followed by a 20 per cent discount on all future orders.

Existing and new members will receive a further 5 per cent discount on any single orders over £3,000 – giving a 25 per cent saving on the total order value, plus a seasonal book drop displaying Lands’ End’s comprehensive range.

All products are covered by the Lands’ End Quality Guarantee, which means that items can be returned for an exchange or refund of the purchase price if they fail to meet customers’ expectations.

Lands’ End is a multi-channel retailer, established in 1963, with its European division based in Oakham, Rutland. The company has offered quality apparel and workwear in the UK since 1993 and today has more than 2,000 business accounts, from small start-ups to international corporations.

Lands’ End offers logoembroidered clothing and accessories to help improve brand recognition, build team spirit among staff and give you an edge over competitors. A dedicated landing page will make product selection and ordering as easy and effective as possible, while a trained customer service team will handle all BETA members’ orders by telephone and email.

If you would like to find out more about this latest BETA benefit, please contact Tina Hustler in the BETA office.

Book your BETA Conference place

D

on’t forget that the BETA Conference and AGM takes place later this month, at Whittlebury Hall Hotel & Spa, Towcester, Northamptonshire, on Monday 14 October.

The day presents a wonderful opportunity to hear some great speakers, including Bill Smith, aka The Shop Doctor, talking about better retailing, Richard Dearden, managing director of John Lewis, Brent Cross, discussing the crucial role of customer service and Mike Berry, of the Digital Marketing Institute, who will explore how social networking can play an integral role in your marketing mix.

There will be plenty of time for networking over a delicious lunch and coffee breaks.

Registration takes place at 9am, with the first presentation kicking off at 10.30am after the AGM, which allows members to

catch up with all that BETA has been doing for the past year.

Your trade association is run and directed by a group of 22 members who make up BETA council. They each work in the equestrian industry and are really fired up about the sector. We rely on their enthusiasm, experience, ideas and views to help promote BETA and its work to a national and international audience.

If you can’t attend the AGM, but would like to raise any concerns, or tell us what you would like us to be doing for the next year, please let a member of council know.

They are your voice!

Delegates can make the most of the event by booking in for a pre-conference overnight stay with dinner – and all prices have been held from 2012.

For further details or to book a place, contact the BETA office.

Exam success WE WOULD like to send our congratulations to Nicola Luke, of Bits and Pieces Saddlery, in Ossett, West Yorkshire, and Liam Ransome, of R & R Country, in Selby, North Yorkshire, who have now received their City & Guilds certificates for Fitting Protective Horse Riding Equipment.

This qualification is universally recognised and serves as a powerful endorsement of their skills. To find out more about the City & Guilds exam and check out the training schedule for the next 12 months, please contact the BETA office.

48 OCTOBER 2013 EQUESTRIAN TRADE NEWS

CONTACT TINA HUSTLER AT BETA Tel: 01937 587062 Website: www.beta-uk.org Email: tinah@beta-int.com Stockeld Park, Wetherby, West Yorkshire LS22 4AW www.equestriantradenews.com

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS OCTOBER 2013 49

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

List your website here For more information call 01937 582111

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

THE SADDLE COMPANY, 5 FREDERICK STREET, WALSALL, WEST MIDLANDS, WA2 9NJ, £715 MEYNELL SADDLERY, SARACENS COACHING HOUSE, MAIN ROAD, BRAILSFORD, ASHBOURNE, DE6 3DA, £474 HIGHCLERE STUD, BURGHCLERE, NEWBURY, BERKSHIRE, RG20 9LT, £648 HELSHAW GRANGE STUD LIMITED, HELSHAW GRANGE, TERN HILL, MARKET DRAYTON, SHROPSHIRE, TF9 2JP, £24,774 DAMIEN MIDGLEY T/AS NEWTHORPE EQUESTRIAN CENTRE, LAITH STAID LANE, HUDDLESTON, SOUTH MILFORD, LS25 6JU, £751 SES SIDDLE EQUESTRIAN SERVICE, LONG BARN, NORTHWOOD, SHREWSBURY, SY4 5NP, £856 1642 EQUESTRIAN LTD, OLD LINEN COURT, 83-85 SHAMBLES STREET, BARNSLEY, SOUTH YORKSHIRE, S70 2SB, £4,886 HORSEBOX AND TRAILER REPAIRS LTD, LENNARDS COURTYARD, SLAPTON ROAD, LITTLE BILLINGTON, LEIGHTON BUZZARD, LU7 9BP, £25 IAN WEASLEY T/AS BEEVERFEEDS ANIMAL HEALTH, THE CHESTNUTS, 1 MAIN ROAD, LITTLE HALE, SLEAFORD, NG34 9BB, £308

50 OCTOBER 2013 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com